Relationship-based pricing
Relationship-based pricing (RBP) is a pricing and billing framework in the banking industry where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. With RBP, banks use customer-based parameters, such as the level of overall business the customer does with a bank or the types of services purchased, to determine pricing. Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability. RBP billing products include ORMB from Oracle Corporation, miRevenue from Zafin and Product & Pricing Catalog from Amdocs. Implementation 

In 2013, California-based Bank of the West began an RBP project using Zafin Labs software

See also

Demand-based pricing
Dynamic pricing 
Premium pricing or Price premium 
Pricing
Pricing science
Pricing strategies
Time-based pricing
Value pricing or Value-based purchasing

References

Pricing