Lobostemon cinereus
Lobostemon cinereus, the ash healthbush, is a species belonging to the forget-me-not family. It is endemic to the Cape Provinces of South Africa. Description 
This species is similar in appearance to Lobostemon trichotomus. It is a shrublet that grows up to  in height. The elongated lance shaped leaves are stalkless leaves are somewhat leathery and are covered in ash-coloured leaves on both the upper and lower surfaces. These hairs are the basis of its species name (with cinis meaning ashes in Latin). The leaves also have bulbous-based hairs on lower surface. Flowers are present between August and November. They are white, or sometimes pale pink, and are borne in cymes. They may be hairy or hairless on the outer surface. The staminal scales are slightly triangular with staminal scales. Distribution and habitat 
It is found from Port Nolloth to Heerenlogement and the Cedarberg, where it grows on sandy flats and slopes. References 

Boraginaceae
Endemic flora of the Cape Provinces