Influence-for-hire
Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms. Overview 
Companies that engage in the influence-for-hire industry range from content farms to high end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration. However many of the clients in the influence-for-hire industry are countries or countries acting through proxies. They are often located in countries with less expensive digital labor. History 
In May 2021, Facebook took a Ukrainian influence-for-hire network offline. Facebook attributed the network to organizations and consultants linked to Ukrainian politicians including Andriy Derkach. During the COVID-19 pandemic state sponsored misinformation was spread through influence-for-hire networks. In August 2021, a report published by the Australian Strategic Policy Institute implicated the Chinese government and the ruling Chinese Communist Party in campaigns of online manipulation conducted against Australia and Taiwan using influence-for-hire. See also 
 Creator economy
 Cultural technology
 Hype (marketing)
 Influencer marketing
 Reputation system
 Social media marketing
 Social profiling
 Viral marketing

References 

Social influence
Media manipulation
Internet manipulation and propaganda
Social media