Pablo Rodriguez (author)
Pablo Rodriguez is a Swiss-Spanish non-fiction author, neuroscience-trained consciousness theorist, entrepreneur and consultant, and a former composer and record producer. He is the developer of C-Pattern Theory and the writer of the homonymous book, in which a possible explanation for subjective experience, consciousness and the mind-body problem is put forward. He is also the CEO and founder of Exmosol, a neuroscience-based startup in the field of Experience Modifying Solutions. Furthermore, Rodriguez advises and manages projects on Customer Excellence, applying his proprietary “360° Customer Excellence” method and framework. Career 
Rodriguez initially worked in Zurich as an entrepreneur in the creative industries and as a composer / songwriter and producer. Under his participation, numerous works were created for international artists and corporate clients, some with over 20 million streams and significant sales successes and awards. He also pursued his own independent artistic projects. Driven by the “fundamental questions about reality that constantly accompanied him”, he began in 2014 his transition into the field of neuroscience, psychology and neuroinformatics. Rodriguez completed his academic training at the University of Zurich and ETH Zurich, where he was also involved in cognitive and affective neuroscience research. During this period, he simultaneously acquired his consulting background in the private sector, among others at siroop. In 2020, he eventually came up with the initial idea of C-Pattern Theory, whereupon he wrote first the paper and then the book on the theory. In the same year, he founded Exmosol and developed 360° Customer Excellence. C-Pattern Theory and Exmosol 
C-Pattern Theory deals in its core with subjective experience, consciousness and the mind-body problem. At issue is the question of how to get from mere brain activity even in principle to something so different as subjective experience and consciousness. Among C-Pattern Theory's many statements and implications, Pablo Rodriguez highlights the following points:

 The brain doesn’t generate conscious experiences; instead, it generates c-patterns, short for "content of experience encoding patterns". A c-pattern is a complex geometric three-dimensional structure made of all action potentials from all of the brain’s neurons firing at any moment. The c-pattern’s specific form and geometry is what fully defines any conscious experience. At any moment, there’s a different c-pattern generated by the brain, and a corresponding experience defined by this c-pattern. C-patterns are discrete expressions of a universal geometric experience language ("c-pattern language") which applies to all organisms with a brain. Experiences are created by the universe, in that c-patterns are constantly „read“ and converted to actual experiences. Only consciousness can be what’s having all experiences; therefore we are neither brain, body, senses or neural firing, but parts of consciousness. Each part is coupled to an organism, with different c-patterns, experiences, and levels of understanding reality. True progress is only possible by deciphering c-pattern language, and if c-patterns can be expanded towards greater understanding ("to the next level"). The theory's approach significantly challenges classical materialism. At the same time, this opens up new possibilities, including being in principle able to transcend our current reality towards a more "accurate representation". Accordingly, Exmosol is concerned with exploring the practical application of C-Pattern Theory. The focus lies on self-improvement, neuroenhancement, the clinical sector, and next-generation neuroscience-derived technologies. 360° Customer Excellence 
360° Customer Excellence aims at an effective optimization of the customer interaction through, among other things, a multidimensional assessment, a "true client first" approach, maximum alignment and a standardized framework. The framework consists of 8 areas each for the 6 domains Journey & Service Design, Customer Insights & Analytics, Operational Excellence & Digital, Customer Service & Success, Marketing Automation & CRM, as well as Customer Engagement & Value. References

External links 

 Official website
 Documentary / explainer about C-Pattern Theory
 The top 3 points of C-Pattern Theory

Swiss non-fiction writers
Consciousness researchers and theorists
Swiss businesspeople
Living people
Year of birth missing (living people)
Swiss neuroscientists