Dampiera incana
Dampiera incana, commonly known as the hoary dampiera, is a flowering plant in the family Goodeniaceae and is endemic to Western Australia. It is a perennial herb with grey foliage and blue-purple flowers. Description
Dampiera incana is an upright, many-branched perennial  high with whitish to grey hairs. The leaves are oval to oblong-elliptic shaped, margins smooth or toothed, upper and lower surfaces densely covered in short matted hairs,  long,  wide and sessile. The mostly single inflorescence are borne in clusters in leaf axils on a branch  long, individual flowers on a pedicel  long, bracteoles  long and oblong-elliptic shaped. The corolla is  long, wings  long. Flowering occurs in February, April to September or December and the fruit is egg-shaped,  long and becoming smooth in patches. Taxonomy and naming
Dampiera incana was first formally described in 1810 by Robert Brown and the description was published in Prodromus florae Novae Hollandiae et insulae Van-Diemen, exhibens characteres plantarum quas annis 1802-1805. The specific epithet (incana) means "grey, hoary". Distribution and habitat 
Hoary dampiera grows in a variety of situations including sand and limestone on sand dunes, flats and plains. References

incana
Flora of Western Australia
Plants described in 1810
Endemic flora of Australia