Punjabiyat
Punjabiyat means "Punjabiness" and is the language revitalization movement of Punjabi. Aims and goals 
In Pakistan, its goal is a better status of Punjabi language along with Urdu at state level. In India, its goal is to bring together the Sikh, Hindu and Muslim communities. The movement's supporters in the Punjabi diaspora focus on the promotion of a shared cultural heritage. Link to Sikh nationalism 
Panjabiyat also has close links to Sikh nationalism due to the religious significance of Punjabi and Gurmukhi script in Sikhism. With the advent of the notion of Devanagari script and Hindi or Sanskrit as a language associated with Hindu nationalism and Arya Samaj advancing the cause of Devanagari in the late 19th century, the cause of Gurmukhi was advanced by Singh Sabha movement. This later culminated in Punjabi Sooba movement where Sikhs who mostly identified Punjabi as their mother tongue, whilst Hindus identifying with Hindi in the census, leading to trifurcation of state on a linguistic basis in 1966 and the formation of a Sikh majority, Punjabi speaking state in India. During the Khalistan movement, Kharkus were known to enforce Punjabi language, Gurmukhi script and traditional Punjabi cultural dress in Punjab. SGPC in its 1946 Sikh State resolution declared the Punjab region as the natural homeland of the Sikhs. Anandpur Sahib Resolution also links Sikhism to Punjab as a Sikh homeland. See also
Punjabi culture
Punjabi Culture Day
Punjabi festivals
Punjabi Wikipedia

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Sources

Punjab
Punjab, Pakistan
Punjabi culture
Punjabi language
Punjabi nationalism