The West as America
The West as America, Reinterpreting Images of the Frontier, 1820–1920 was an art exhibition organized by the Smithsonian American Art Museum (then known as the National Museum of American Art, or NMAA) in Washington, D.C. in 1991, featuring a large collection of paintings, photographs, and other visual art created during the period from 1820 to 1920 which depicted images and iconography of the American frontier. The goal of the curators of The West as America was to reveal how artists during this period visually revised the conquest of the West in an effort to correspond with a prevailing national ideology that favored Western expansion. By mixing New West historiographical interpretation with Old West art, the curators sought not only to show how these frontier images have defined American ideas of the national past but also to dispel the traditional beliefs behind the images. Many who visited the exhibition missed the curators' point and instead became incensed with what they saw as the curators' dismantling of the history and legacy of the American frontier, which caused an unforeseen controversy that, according to art critics, "engaged the public in the debate over western revisionism on an unprecedented scale." Controversial reviews generated widespread media coverage, both negative and positive, in leading newspapers, magazines, and art journals. Television crews from Austria, Italy, and the United States Information Agency vied to videotape the show before its 164 paintings, drawings, photographs, sculptures, and prints, along with the 55 text panels accompanying the artworks, were taken down. Republican members of the Senate Appropriations Committee were angered by what they termed the show's "political agenda" and threatened to cut funds to the Smithsonian Institution. The paintings at the Smithsonian American Art Museum represent the United States government's oldest art collection; in its 160-year history, the museum had not received much detrimental publicity before this exhibition. Several key factors, including a prominent venue, skillful promotion, widespread publicity, an elaborate catalog, and the importance of the artworks themselves, all contributed to the impact of the exhibition. Timing also played a part in fostering public response both pro and con, as the show's run coincided with events such as the collapse of the Soviet Union, the allied victory in the Gulf War, the resurgence of multiculturalism, and the revival of public interest in western themes in fashion, advertising, music, literature, and film. Background
The history of the United States' westward expansion is viewed by some as a vital component in interpreting the structure of American culture and the modern national identity. There are competing visions of the western past that assume different western significances; it was the newer versions of western history that were emphasized at the 1991 exhibition. NMAA director Elizabeth Broun stated, "The museum took a major step toward redefining western history, western art and national culture." The conclusions set forth in The West as America were rooted in revisionist studies such as Henry Nash Smith's Virgin Land: The American West as Symbol and Myth, Richard Slotkin's Regeneration Through Violence: The Mythology of the American Frontier, 1600–1860 (1973), and William H. and William N. Goetzmann's book and 1986 PBS television series, The West of the Imagination. Layout
The West as America included 164 works of visual art, including paintings, drawings, prints, engravings, photographs, sculptures, and others, created by 86 well-known artists of varying nationality during the period between 1820 and 1920. It was curated by William H. Truettner and a team of seven scholars of American art, including Nancy K. Anderson, Patricia Hills, Elizabeth Johns, Joni Louise Kinsey, Howard R. Lamar, Alex Nemerov, and Julie Schimmel. A text panel in the last section of the show reads:

The art of Frederic Remington, Charles Schreyvogel, Charles Russell, Henry Farny, and other turn-of-the-century artists has been called a "permanent record" of nineteenth century frontier America. Yet, as the accompanying photographs of Schreyvogel attests, these artists often created their work in circumstances vastly removed from frontier America itself. Artist Frederic Remington's painting Fight for the Water Hole (1903), which was displayed in the last section of the show's thematic exhibit, was accompanied by a wall text with a quote from the artist that read:

I sometimes feel that I am trying to do the impossible with my pictures in not having a chance to work direct but as there are no people such as I paint it's "studio" or nothing. Truettner's intention was not to criticize western art but to acknowledge the way the art of the West imaginatively invented its subjects. Truettner sought to demonstrate the deep ties between the art and the artists' participation in the American Art-Union during the antebellum period, and to show that many artists' works were influenced by patronage from capitalists and industrialists of the Gilded Age. Another wall text read:

Although they reveal isolated facts about the West, the paintings in this section reveal far more about the urban, industrial culture in which they were made and sold. For it was according to this culture's attitudes – attitudes about race, class, and history – that artists such as Schreyvogel and Remington created that place we know as the "Old West."" The National Museum of American Art produced a 390-page book with more than 300 illustrations for the exhibit, which was edited by Truettner and included a foreword by Broun. In addition, the NMAA produced a handbook entitled "A Guide for Teachers", intended for grades 10–12, to help students develop the ability to interpret works of art and to see how and why works of art create meaning. The handbook states, "…the exhibition at the NMAA argues that this art is not an objective account of history and that art is not necessarily history; seeing is not necessarily believing." Both the curator and the director stated they presented an exhibition on American art that described how images have been misconstrued as truthful representations of history, "But," Broun stated, "the public changed the terms of the debate." Truettner added, "We thought we were doing a show on images in history, but the public was more concerned that we had challenged a sacred premise." In an effort to create a show that would effectively question past interpretations of familiar works by these artists, the curator divided the artworks into six thematic categories that were accompanied by 55 written text labels. The text labels commented on the artwork and introduced popular and/or dissenting material. Through the use of the 55 text labels, the exhibition curator explicitly asked the audience to "see through" the images to the historical conditions that produced them. This technique raised what critics called "uncomfortable questions about basic American myths and their relationship to art." "Prelude to Expansion: Repainting the Past"

The exhibition began with historical paintings that introduced the concept of national expansion and included representations of colonial and pre-colonial events such as white male Europeans encountering the unknown North American continent for the first time. One of the first text labels read:

The paintings in this gallery and those that follow should not be seen as a record of time and place. More often than not they are contrived views, meant to answer the hopes and desires of people facing a seemingly unlimited and mostly unsettled portion of the nation. Truettner writes "...images from Christopher Columbus to Kit Carson show the discovery and settlement of the West as a heroic undertaking. Many nineteenth-century artists and the public believed that these images represented a faithful account of civilization moving westward. A more recent approach argues that these images are carefully staged fiction and that their role was to justify the hardship and conflict of nation building. Western scenes extolled progress but rarely noted damaging social and environmental change." Another text label read:

This exhibition assumes that all history is unconsciously edited by those who make it. Looking beneath the surface of these images gives us a better understanding of why national problems created during the era of western expansion still affect us today. Works in this section included Emanuel Gottlieb Leutze's Christopher Columbus on Santa Maria in 1492 (1855), which shows Christopher Columbus gesturing toward the New World, and The Storming of Teocalli by Cortez and his Troops (1848); Peter F. Rothermel's Columbus before the Queen (1852) and Landing of the Pilgrims (1854); Thomas Moran's Ponce de León in Florida, 1514 (1878); Joshua Shaw's The Coming of the White Man (1850); and Robert Walter Weir's Embarkation of the Pilgrims at Delft Haven, Holland, July 22, 1620 (1857). Colonial paintings included Weir's The Landing of Henry Hudson (1838) and Leutze's Founding of Maryland (1860). "Picturing Progress in the Era of Western Expansion"
The second section of the exhibition focused on portraits of prominent settlers and images of scouts, pioneers, and European immigrants moving west across an unpopulated landscape. William S. Jewett's The Promised Land – The Grayson Family (1850), portrays a prosperous-looking man with his wife and son, all gazing west, posed against a golden landscape. The text labels called it "more rhetorical than factual", an image that "ignores the controversy that attended national expansion by equating the westward trek of the Grayson Family with white people's belief in the idea of progress." John Gast's American Progress (1872) depicts the ideal of "Manifest Destiny", a notion popular in the 1840s and 1850s which expounded that the United States was impelled by providence to expand its territory. Called the "Spirit of the Frontier", the scene was widely distributed as an engraving that portrayed settlers moving west, guided and protected by a goddess-like national personification known as Columbia, aided by technology (such as railways and telegraphs), and driving Native Americans and bison into obscurity. The painting shows the angel-like Columbia symbolically "enlightening" the darkened west as light from the eastern side of the painting follows her. Albert Bierstadt's Emigrants Crossing the Plains (1867) portrays a picturesque party of Germans traveling to Oregon. The canvas shows the warmth of the setting sun and spectacular hues streaking across the sky, which illuminate the sheer cliffs to the right. According to Truettner, paintings constructed this way brought to life for nineteenth-century viewers the western pioneer experience. Other images of western migration included George Caleb Bingham's Daniel Boone Escorting Settlers through the Cumberland Gap (1851–1852). Truettner describes Daniel Boone as the quintessential pioneer, whose energy and resourcefulness helped him to build a generous livelihood from a succession of wilderness homesteads. His image had become a national symbol exemplifying the spirit of adventure and accomplishment. But Boone's initial visit to Kentucky, Truettner explains, was prompted by real-estate speculation. He writes, "…in fact [these men] were no more than commercial vanguards. They were trespassers on foreign territory who began the process of separating Indians from their land. These images communicated that opportunities on the frontier awaited everyone and perpetuated the myth that the settling of the west was peaceful, when in reality it was bitterly contested every step of the way." "Inventing 'The Indian'"
The exhibition's third section used several rooms to group three different and conflicting stereotypes of Native Americans, which were thematically subtitled as the Noble Savage, the Threatening Savage, and the Vanishing Race. Combined sample portraits with revisionist text informed by Richard Slotkin's book Regeneration Through Violence: The Mythology of the American Frontier, 1600–1860 (1973) and Richard Drinnon's Facing West: The Metaphysics of Indian-Hating and Empire building (1980) generated so much antagonism that Truettner voluntarily revised about ten of the fifty-five labels in an effort to tone down the message and to please anthropologists. Truettner's original label read, "This predominance of negative and violent views was a manifestation of Indian hatred, a largely manufactured, calculated reversal of the basic facts of white encroachment and deceit." Truettner eliminated this sentence from the revised text. Another label stated, "These images give visual expression to white attitudes toward Native peoples who were considered racially and culturally inferior." The edited version of this label read, "These images give visual expression to white attitudes toward Native peoples." Truettner explained in an oral interview with Andrew Gulliford that he made changes to the text because he "wanted to catch visitors, not alienate them" and because he believes "in communicating with the larger museum audience." Charles Bird King painted noble images of Indians as seen in Young Omahaw, War Eagle, Little Missouri and Pawnees (1822). The accompanying text labels read:

Artistic representations of Indians developed simultaneously with white interest in taking their land. At first, Indians were seen as possessing nobility and innocence. This assessment gave way gradually to a far more violent view that stressed hostile savagery…apparent in contrasting works… 

Charles Deas' The Death Struggle (1845) depicts a white man and a Native American locked in mortal combat and tumbling over a cliff. The text labels read:

Indians were inevitably represented as hostile aggressors at the very moment settlers and the army were invading their land. Such a patent change of image tells us that white artists were presenting a stereotype rather than a balanced view of Indian life. In T.H. Matteson's The Last of the Race (1847), Truettner writes, "Violent encounters were not the only means of "solving the Indian problem."" Truettner adds that both Matteson's The Last of the Race and John Mix Stanley's Last of Their Race (1857) "suggested Indians would eventually be buried under the waves of the Pacific." Another series of paintings represented acculturation themes that predicted Indians would be peacefully absorbed into white society, thereby neutralizing "aggressive" racial characteristics. Charles Nahl's Sacramento Indian with Dogs (1867) was among this group of paintings. Truettner concludes, "The myth in this case denies the Indian problem by solving it two ways: those who could not accept Anglo-Saxon standards of progress were doomed to extinction." "Settlement and Development: Claiming the West"

The fourth section included paintings that portrayed the successful lives of miners and settlers and depicted the give-and-take of American frontier democracy; also included were popular culture and advertising images. Works in this section included George Caleb Bingham's Stump Speaking (1853–1854) and Canvassing for a Vote (1851–52), John Mix Stanley's Oregon City on the Willamette River (1850–1852), Charles Nahl and Frederick August Wenderoth's Miners in the Sierras (1851–1852), Mrs. Jonas W. Brown's Mining in the Boise Basin in the Early Seventies (c. 1870–80), and George W. Hoag's Record Wheat Harvest (1876). Truettner writes that these works ".... support the myth that there was enough for everyone. Cities were models of organization and industry, exploitation of land and natural resources is featured with engaging naiveté, and industrial pollution is offered as a picturesque accessory to the landscape. These paintings convert frontier life to a national idiom of prosperity and promise." "'The Kiss of Enterprise': The Western Landscape as Symbol and Resource"
The fifth section focused on a series of landscapes that represented, in succession, the Green River Bluffs of Wyoming, the Colorado River, the Grand Canyon, Donner Pass, and the Sequoia and Redwood trees of California, which portrayed the west as both Edenic wonders and emblems of national pride. According to Truettner, the market for scenes of commerce and industry coexisted with a "taste for heroic landscape" and included photographs and paintings of the western landscape as both symbol and exploitable resource. The images of the vast west meant to serve as a promotion to inspire further migration. Photographs chronicle the building of railroads and depict black steam engines traveling through the Rocky Mountains. Works in this section included Oscar E. Berninghaus' A Showery Day, Grand Canyon (1915), Andrew Joseph Russell's Temporary and Permanent Bridges and Citadel Rock, Green River (1868), Thomas Moran's The Chasm of the Colorado (1873–1874), and Albert Bierstadt's Donner Lake from the Summit (1873), as well as commercial landscapes and advertising images by unidentified artists, entitled Splendid (1935) and Desert Bloom (1938). "Doing the 'Old American': The Image of the American West, 1880–1920"
With the first five sections serving as metaphors of progress, the sixth and last section took the exhibit in a different direction and was deemed by many critics as the most controversial phase of the exhibition. Truettner explained that the ideology used to justify expansion had suddenly achieved permanent status, and without more frontier left to conquer, artists and their images were now called on to relay the ideology of the past to future generations. Truettner claims the images in this section "speak not to the actual events but to the memory of those events and its impact to future audiences." Critics saw this as the curator's attempt to deny that the art of Frederic Remington, Charles Schreyvogel, Charles Russell, and Henry Farny had any basis in western realism and that their images were merely products of composite sketches based on photographs. Attempting to place these artists of western frontier images in an eastern urban context, the exhibit label states, "Although they reveal isolated facts about the West, the paintings in this section reveal far more about the urban, industrial culture in which they were made and sold." Truettner writes in the show's catalog that when artist Charles Russell was asked in 1919 who purchased his paintings, the Montana artist explained that his paintings were purchased by "Pittsburghers most of all. They may not be so strong on art but they are real men and they like real life." Other works included Russell's Caught in the Circle (1903) and For Supremacy (1895), Charles Schreyvogel's Defending the Stockade (c. 1905), and Henry Farny's The Captive (1885). Another painting entitled The Captive (1892), by Irving Couse, generated a lot of critical reviews. Roger B. Stein writes, "The much disputed critical reading of Irving Couse's The Captive (1892), an image of an old chief with his young white "victim," raised explicit questions about the intersection of gender and race and the function of the gaze in constructing meaning in this troubled emotional and cultural territory in a way that shocked viewers because it had not been prepared for earlier." Stein adds:

The curatorial experiment failed not because what the textblock said was untrue (though it was partial, inadequate and rhetorically over-insistent) but because the significant verbal comment on gender had been withheld until the last room of the exhibit. Visually, The West As America was a fascinating study of gender issues from the first Leutze images forward. One may legitimately reply that gender was not the intellectual territory which this exhibition staked out in its verbal script, but my argument here is based upon the premise that a museum exhibition is – or ought to be – first and last a visual experience (the book or catalog is another and different mode of communication). The label read:

The label also went on to suggest that an open teepee flap implied sexual encounter and that arrow shafts become phallic objects. Reactions

A writer for The Journal of American History, Andrew Gulliford, stated in a 1992 article (also titled "The West as America: Reinterpreting Images of the Frontier, 1820–1920") that "The West as America gave no praise or tribute to the grandeur and majesty of the western landscape or to the nation-building ethos of the pioneering experience. Instead, exhibition labels presented the truth of conquest and exploitation in US history, an approach that struck many visitors and reviewers as heretical." According to The Western Historical Quarterly writer B. Byron Price, the traditions and myths at the core of western art, in addition to the expense of exhibit installations and practical constraints such as time, space, format, patronage, and availability of collections, contribute to the resistance of museums to attempt shows of historical revision and why conventional monolithic views of the West as a romantic and triumphant adventure remain the mode in many art exhibits today. Roger B. Stein, in an article for The Public Historian entitled "Visualizing Conflict in 'The West As America'", took the view that the show effectively communicated its revisionist claims by insisting upon a non-literal way of reading images through its use of textblocks. He writes, "Visually the exhibition made its subject not just "images of the West," but the process of seeing and the process of making images – the images are social and aesthetic constructions, choices we make about a subject matter." Other critics accused the NMAA curator of "redefining western artists as apologists for Manifest Destiny who were culturally blind to the displacement of indigenous people and ignored the environmental degradation that accompanied the settling of the West." Previous exhibitions and programs that had focused on the history of the American West include "The American Frontier: Images & Myths" at the Whitney Museum of American Art in 1973; "Frontier America: The Far West" at the Museum of Fine Arts in Boston in 1975; "Treasures of the Old West" at the Thomas Gilcrease Institute in 1984; "American Frontier Life" at the Amon Carter Museum of Western Art in 1987; and "Frontier America" at the Buffalo Bill Historical Center in 1988. Revisionist themes appear more often in the story lines of high-profile temporary and traveling shows like The American Cowboy, organized by the Library of Congress in 1983, The Myth of the West, a 1990 show offering from the Henry Gallery of the University of Washington, and Discovered Lands, Invented Pasts, a cooperative effort of the Gilcrease Museum, the Yale University Art Gallery, and the Beinecke Rare Book and Manuscript Library in 1992. These shows did not generate the level of controversy seen at the NMAA's The West As America exhibit. According to art reviews, what set apart past shows on the west and The West as America was the show's "strident rhetoric". Andrew Gulliford writes, "Few Americans were prepared for the blunt and incisive exhibit labels, which sought to reshape the opinions of museum visitors and to jar them out of their traditional assumptions about western art as authentic." According to B. Byron Price, "Several people appreciated the serious, critical attention accorded to artwork and found merit in the complexity of analysis and the curator's interpretation of western art." Political issues
The opening of The West as America coincided with the final phase of the Gulf War in 1991. According to reviewers in the media, for those who understood the war as a triumph of American values, the exhibition's critical stance toward western expansion seemed like a full-blown attack on the nation's founding principles. The language of the show, while not the curator's goal, "played into the hands of those who would equate cultural criticism with national betrayal." In a book for comments by visitors, historian and former Librarian of Congress Daniel Boorstin wrote that the exhibition was "...a perverse, historically inaccurate, destructive exhibit… and no credit to the Smithsonian." Boorstin's comment prompted Senator Ted Stevens of Alaska and Senator Slade Gorton of Washington, two senior members of the Senate Appropriations Committee, to express outrage over the exhibit and to threaten to cut funding to the Smithsonian Institution. By appealing to patriotism, the Senators used funding of the Smithsonian as an opportunity to criticize the "dangers of liberalism." Stevens argued that the institutional guardians of culture – the federally funded Smithsonian and other related federally funded arts programs in general – had become "enemies of freedom." According to the Senators, the problem with The West As America as well as with other curatorial controversies produced by the Smithsonian and the National Endowment for the Arts such as the Mapplethorpe and Andre Serrano photographs, was that it "breeds division within our country." Citing two other Smithsonian projects, a documentary about the Exxon Valdez oil spill and a television series about the founding of America that reportedly accused the United States of genocide against Native Americans, Stevens warned Robert McAdams, the head of the Smithsonian, that he was "in for a battle." In a reference to the funding of the Smithsonian, which in part is regulated by the Senate Appropriations Committee, Stevens added, "I'm going to get other people to help me make you make sense." To many in the national press and the museum community, the Senators' attack on the Smithsonian and the exhibition at the National Museum of American Art was one movement in a larger effort to transform culture into a "wedge issue". The term, often used interchangeably with "hot button issue", is used by politicians to exploit issues using highly contentious loaded language to divide the opposing voter base and to galvanize a large electorate around the issue. "Political correctness" became another expression used frequently in the debate. The use of words and phrases such as "race", "class", and "sexual stereotype" in the exhibit's text labels allowed critics of so-called "multicultural education" to condemn the show as "politically correct". In the minds of the critics, the exhibition served as proof that multicultural education had spread from the campuses to the Smithsonian. The Wall Street Journal, in an editorial entitled "Pilgrims and Other Imperialists", labeled the exhibition "an entirely hostile ideological assault on the nation's founding and history." Syndicated columnist Charles Krauthammer condemned the exhibition as "tendentious, dishonest, and finally, puerile" and called it "the most politically correct museum exhibit in American history." In a hearing of the Senate Appropriations Committee on May 15, 1991, Stevens criticized the Smithsonian for demonstrating a "leftist slant" and accused The West As America of having a "political agenda", citing the exhibition's 55 text cards accompanying the artworks as a direct rejection of the traditional view of United States history as a triumphant, inevitable march westward. The head of the Smithsonian, Robert McAdams, responded to the attack by saying he welcomed an inquiry, which he hoped would allay concerns and added, "I don't think the Smithsonian has any business, or ever had any business, developing a political agenda." Stevens called the show "perverted" but later conceded to Newsweek magazine he had not actually seen the exhibit on the West but had "merely been alerted by the comment posted by Daniel Boorstin in the museum's guestbook." Public commentary
There were more than 700 visitor comments recorded in the museum's guestbook in Washington, D.C., generating three large volumes of commentary. Viewers passed judgment on the works, the curator's competence, and the tone of the explanatory texts, previous comments in the comment book, and local reviews of the exhibition. Praise dominated the criticism – 510 of the 735 comments were generally positive. One hundred and ninety-nine people signaled out the wall texts for praise, while 177 felt negatively about them. Comments in the guestbook show that for many of the exhibition's younger supporters, asking questions about western images seemed not only correct but even the obvious thing to do. Those disagreeing with the text generally thought the images should be allowed to speak for themselves and felt that even without the text explanations the images would reveal a truthful account of westward expansion. The opposing group, some of whom still objected to the texts, agreed the images misrepresented history in that they cast the westward movement as too much of a heroic odyssey. One commentary typical of those disagreeing with the texts read:

Another viewer offered:

Those defending the exhibit wrote:

Some viewers had mixed feelings:

Some commented on others' comments:

Attendance and cancellations
The West as America was scheduled to run from March 15 – July 7, 1991, but was extended an additional 13 days to accommodate a growing audience. Attendance to the National Museum of American Art increased by 60% over the same period in the previous year. While praise dominated the comments in the guestbook in Washington, D.C., show promoters were denied the opportunity to measure the variety and intensity of reaction in other parts of the country, notably in the Western United States itself, because of the cancellation of two proposed exhibit tours at the St. Louis Art Museum and the Denver Art Museum. The cancellations were not due to the controversy, but rather a result of the continuing recession and the $90,000 participation fee, which was only part of a total estimated cost of $150,000 per site. Legacy
The debate surrounding The West as America raised questions about the U.S. government's involvement in and funding of the arts, and whether public museums were able or unable to express ideas that are critical of the United States without the risk of being censored by the government. The Smithsonian Institution receives funding from the United States government through the House and Senate Interior, Environmental and Related Agencies Appropriation subcommittees. The Smithsonian is approximately 62% federally funded. In addition, the Smithsonian generates revenue from trust funds and contributions from corporate, foundation, and individual sources, as well as from Smithsonian Enterprises, which include stores, restaurants, IMAX theaters, gifts, and catalogs. The West as America cost $500,000 and was covered with private money. At the time of the exhibition in 1991, the Smithsonian received about $300 million per year in federal funds. Federal funding to the Smithsonian has increased by 170.5% over the last 21 years, with funding for 2012 totaling $811.5 million. Total funding of arts-related federal programs in 2011 totaled just over $2.5 billion. The Smithsonian Institution continues to receive the biggest federal arts allocation, receiving $761 million in 2011. The Corporation for Public Broadcasting received $455 million in 2011 (of which about $90 million goes to radio stations). With the total federal budget for fiscal year 2011 being $3.82 trillion, federal arts funding in that year accounted for approximately 0.066% (sixty-six one-thousandths of one percent) of the total federal budget. The Smithsonian's federal appropriation for 2012 of $811.5 million represents an increase of $52 million above its 2011 appropriation. The requested budget for fiscal year 2013 is $857 million, a $45.5 million increase over 2012 funding. With a fiscal year 2013 total federal budget of $3.803 trillion, Smithsonian funding represents 0.00023% (twenty-three hundred-thousandths of one percent) of the total 2013 federal budget. Featured artists

See also
American Old West
Smithsonian Institution
National Museum of American History
Manifest Destiny
Revisionist Western
Western Expansion of the United States
Patronage

References

1991 in Washington, D.C.
Art exhibitions in Washington, D.C.
Art exhibitions in the United States
History of United States expansionism
Smithsonian Institution exhibitions