Soft Girl
Soft Girl or Softie describes a youth subculture that emerged among female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a girly girl attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality. The trend consists mainly of pastel colors, Y2K, anime, K-pop, and 1990s-inspired clothing, as well as cute and nostalgic prints with stuffed animals, fluffy pillows, and other soft and cuddly items. It parallels some of the Kawaii-centric aesthetics in Japan but with a more subdued look. The soft girl aesthetic is a subculture that found predominant popularity through the social media app TikTok. Singer-songwriter Ariana Grande has been credited with popularizing the soft girl aesthetic. See also
 Balletcore
 Barbiecore
 E-girls and e-boys
 Fairy Kei
 Girly girl
 Gyaru
 Kawaii fashion
 Scene (subculture)
 VSCO girl

References

2010s fashion
2020s fashion
Fashion aesthetics
Internet aesthetics
Internet memes introduced in 2019
2020s in Internet culture
TikTok
2019 neologisms
Youth culture