WPLA (FM)
WKVL (104.9 MHz) is a commercial FM radio station licensed to Greenback, Tennessee, and serving the Knoxville metropolitan area. It is owned by Loud Media. WKVL has its radio studios and offices on the fifth floor of The Sunsphere in Knoxville. History
The station signed on the air as WQLA on . It changed its call sign to WQLA-FM on November 1, 1991, and to WTNQ on May 16, 2008. On May 27, 2020, it was announced the station was to be acquired by Loud Media. On June 26, 2020, Loud Media took over the signal, which began stunting by playing 1960s, 70s and 80s music with a pending launch of a new format. At midnight on June 29, 2020, the station premiered a classic country format. It was called "Q104.9" with the tag line "Tennessee’s Throwback Country". The sale to Loud Media was consummated on November 20, 2020. On November 22, 2020, WTNQ dropped its classic country format and began playing Christmas music for the holiday season, branded as "Santa 104.9". At 1 p.m. on December 27, 2020, WTNQ became "104.9 Lake FM" with the slogan 'Knoxville's Greatest Hits' playing a classic hits format. Loud Media has previously used its Lake FM format and branding in other radio markets located in Upstate New York. On July 13, 2021, the station adopted the call sign WPLA to match the format. On September 20, 2023 WPLA dropped its classic hits format (which moved to WGAP 1400 AM Maryville) and began stunting towards a new format to launch on September 22 at 5 am under new WKVL call letters. On September 22, 2023 WPLA relaunched as “104.9 KVL”, which focuses on a 90’s and 2000’s gold based-CHR playlist with the tagline "'90s and 2000’s Throwbacks!" The station has also applied for new call letters WKVL to match the new format. Previous logo

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KVL
Campbell County, Tennessee
Radio stations established in 1985
1985 establishments in Tennessee