There&#x27;s product placement. He namedrops &quot;Treller&quot; and &quot;VSCO&quot;. The article isn&#x27;t &quot;How to upgrade your style&quot;, it &quot;How to become a Snapchat user.&quot; Even his conclusion is &quot;I&#x27;ll try more&quot;, just like you tell yur teacher when you&#x27;ve failed and you know you&#x27;ll fail again. I don&#x27;t doubt the person is authentic, but I wonder how much he has worked with BuzzFeed to tune the article.<p>Still, 1. Snapchat&#x27;s design is <i>remarkable</i> for its hidden features that you discover by social-networking, and 2. it&#x27;s a much more interesting, funny, interactive press release <i>presenting the features of a product</i> than any other start-up I&#x27;ve seen. Next product video I make, I&#x27;ll make it this way.