&gt; We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software<p>Sigh, again, these are just the incidentals of ads. I wish everyone was just completely honest about what ads are for: they are ploys to manipulate viewers into buying things that they did not need until they watched that ad. Ads are not some goodwill clever mechanism to keep magazines in business. The purpose of ads is not to keep Wired in business.<p>That being said, I think Wired is completely in their right to escalate in the adblocking arms race. I just wish that they were honest about the rules of engagement: either you are open to the possibility of acquiring a purchasing need that you did not have until you watched an ad, or you do not read Wired&#x27;s articles.<p>Or like Hobbes said to Calvin...<p><a href="http:&#x2F;&#x2F;ignatz.brinkster.net&#x2F;cimages&#x2F;joyce.gif" rel="nofollow">http:&#x2F;&#x2F;ignatz.brinkster.net&#x2F;cimages&#x2F;joyce.gif</a>