There are a lot of reasons why. Just one example is advertisers. The largest advertisers need to work with properties at a certain scale. TV has that. Google has that. Facebook now has that because it grew to be huge. Pinterest doesn&#x27;t. Twitter doesn&#x27;t and more importantly now looks like it never will. So if your service&#x27;s primary revenue stream is advertising but you&#x27;re unappealing to the largest advertisers it&#x27;s a big problem.