The problem with this thinking is that Twitter is not a software tool that needs to be improved. It&#x27;s a TV show that has ran its course and is declining. Hollywood knows how to deal with these problems: they end the show, and replace it with a new one. The problem here is that Twitter is an infotainment studio with one single show. And Wall St will not let it run as a startup anymore, incubating early stage new shows like Periscope.