&gt; So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker.<p>Good luck with that, Wired.<p>The people-who-will-never-pay group will split into two:  People who never visit your site again, and people who up the ante in the ad-blocking escalation.<p>While you may think that you don&#x27;t care about the people-who-will-never-pay group, the latter subgroup will release their improved ad-blocker, allowing the people-who-might-have-paid group to continue blocking ads.<p>I don&#x27;t see this ending well for any party involved.