$1 per week doesn&#x27;t seem like a lot when phrased that way. But when you think about all of the sites your adblocker blocks ads from on a daily basis, if it&#x27;d add up a lot of they all charged $1. I&#x27;d be ok with not consuming a good bit of content and paying for the small few I like, but I&#x27;m not sure that&#x27;s sustainable. It&#x27;ll be interesting to watch.<p>Micropayments, however, will never work. The main problem is that the jump from no payment to $1 is the biggest hurdle. If you can get someone to pay anything at all, you can probably get the to pay more than micropayment amounts, so your optimum payment is never a small one.