I hope you did not think that the advertisers aren&#x27;t capable of running a little estimation program on all those clicks going &#x27;in&#x27; to wired that did not result in the displaying of an ad tag?<p>If there is any party that is aware of how many people on wired&#x27;s web property are running an ad blocker it is the advertising networks.<p>Wired is not telling them that they get &#x27;XXX&#x27;k traffic per time unit, they&#x27;re being told what their traffic is and what percentage of them has an ad blocker installed.