&gt; Not work long hours?<p>Consumers demand their new toys on a regular cycle. If one company doesn&#x27;t keep up, another will. Too long not in the news and people forget about you.<p>The only way to stay relevant in a world with a thousand distractions is to keep making enough noise that customers pay attention.<p>If a product can be done properly in 16 months and ignored, or done in 12 months of way too many hours, and be a hit on the market, well the only damn choice is work 12 hour days.