Interesting PPC numbers. If they don&#x27;t like the figures they were seeing<p>&gt;  Whether it is “project management” (€ 6.00 per click), “social collaboration” (€ 4.40 per click) or other similar keywords, the costs are in high ranges.<p>They would absolutely hate my industry. HR software, the number one keyword for people looking for our app <a href="http:&#x2F;&#x2F;www.staffsquared.com" rel="nofollow">http:&#x2F;&#x2F;www.staffsquared.com</a>, is currently about £30 per click! It&#x27;s symptomatic of this particular niche being occupied by incumbents who can afford not to optimise their Adwords campaign.<p>I should probably write a blog post at some point about how we got around using Adwords to grow.