It is marketing to future employees. See also <a href="https:&#x2F;&#x2F;www.artsy.net&#x2F;article&#x2F;remy-ferber-open-sourcing-company-culture-at-artsy" rel="nofollow">https:&#x2F;&#x2F;www.artsy.net&#x2F;article&#x2F;remy-ferber-open-sourcing-comp...</a>