Also, even if they get all those things right, don&#x27;t underestimate the complexity of simply shipping goods to other continents. We&#x27;re manufacturing, selling and shipping shoes from europe and while it&#x27;s easy within the EU it&#x27;s hell once you try to reach customers in other continents. Just handling returns (which are to be expected frequently with shoes and their sizing) simply renders the option too complicated and expensive for small companies.