The model appeared to be a very niche specific eBay&#x2F;craigslist of sorts.  Enabling women to buy (used) clothes from other people...not a retail sales model.<p>That would explain the need for doing it in the US...larger market.<p>Of course, that also meant she would enter into a market where she had no practical experience.  She also mentions that she had no tech experience, and so had to hire on the tech talent.<p>I admire the ambition, but I don&#x27;t see how she was able to get investors at all.  Sounds high risk with a pretty hard ceiling on potential.