&gt; why not just charge the superusers with tens of thousands of followers, like Mr. Jones, who really do get some tangible benefit from the service?<p>The big users with lots of followers are the ones who create the large audience for Twitter to reach. Right now those people create content for free, if you start charging them they are likely to leave.<p>If Twitter could create a model like Youtube where big content creators with lots of followers shared revenue, that would straighten out the incentives. There&#x27;s a model here, it just may not be as big as Twitter thought it was a few years ago.