The Daily Mail (and all the tabloids) mastered clickbait <i>avant la lettre</i>; sensationalist headlines, sex scandal combined with moral outrage, &#x27;celebrity&#x27; news, occasional gore, noisy patriotism. That&#x27;s the news the public want to buy.<p>The Mail&#x27;s website has some truly masterful product placement. Go to the sidebar of shame and pick one of the &quot;female celebrity wears clothes in public&quot; articles. Embedded in it will be a very detailed and &#x27;helpful&#x27; ad for whatever the celebrity is wearing. Those must be worth a fortune.