&gt; Currently, as long as people are online, there&#x27;s a certain guarantee that they will see it. You don&#x27;t need to reach out for popularity, because they&#x27;ll see it anyway.<p>In my experience, as someone who follows a bunch of people but rarely tweets, this is wrong--at least for me.<p>When I&#x27;m online I usually scroll past a bunch of tweets without reading. There are certain accounts I know are noisy, and I just scan the engagement numbers to see which tweets are worth looking at.<p>Why do I do this? Because Twitter puts all the tweets in my feed. So to find the good stuff, I have to filter at high speed.<p>Often what I end up valuing, I find after the fact. It works like this--someone posts a great tweet. Over the next x hours, a bunch of other people reply, RT, MT, or quote tweet it. The original poster retweets some of those. I see that retweet. Now, to get the context, I need to do a bit of hunting to find the original tweet. My feeling is, well, maybe software could do that hunting for me.