Twitter is a niche site, it&#x27;s not built on appealing to everyone. It&#x27;s by far my favourite social network, but Facebook provides a more populist service.<p>Analogy time: I feel like everyone thinks of Facebook and Twitter as Coke vs Pepsi, including Twitter&#x27;s head honchos. Facebook have this unique combination that is massively successful, Twitter are desperately trying to imitate it.<p>They should look at it more like Coke and Sprite. Sprite offers a different taste, it&#x27;s for us guys that like lemonade. Why not crush the lemonade game, rather than gun for Coke? (I know that Sprite is owned by Coca-Cola, the analogy doesn&#x27;t run forever)