&gt; It was there because you need apps to bootstrap a platform and attract enough users to attract developers. But you can&#x27;t really expect a consumer electronics company to have the best application for a given niche once the niche has been identified and attracted companies that really want to make it their bread-and-butter.<p>I have a hard time with this.  Apple products tend to lock you into apple software.  If you want to develop software, then you are pretty much stuck with XCode.  If you want to send email on iOS, then you are stuck with the built in mail app (at least if you click an address from Safari, or Contacts).  If I ask Siri to play some music, it launches the built in Music player.  So if what you say is true, then why can&#x27;t I set a default app made by a third party company?