<i>Forbes</i> has been doing this for a while on its website. (Or, at least for a while it has been detecting the ad blocking-software that I have been using for much longer.) I have basically stopped reading <i>Forbes</i> (which maybe was a good idea on other grounds) and have learned to appreciate stories from competing publications. If <i>Wired</i> doesn&#x27;t want my eyeballs to visit its site, I&#x27;ll just stop bringing them there.