100% agreed on the APR thought. It&#x27;s because people don&#x27;t think about the time of the loan when they look at APR - the only reason Payday loan APR looks expensive is because you have a week to pay it back instead of a year. If you could pay back a payday loan over a year (which why skyrocket the risk profile), the APR would be very low.<p>We don&#x27;t think about any other product like that. Do you consider your tv cheaper if you pay for it over a year rather than at purchase? Of course not...