You may be right, and I must admit ignorance on the technical side of the format. But the intent seems to be clear [1]:<p>&gt; A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach.<p>[1] <a href="https:&#x2F;&#x2F;www.ampproject.org&#x2F;docs&#x2F;support&#x2F;faqs.html#how-will-advertising-work-on-accelerated-mobile-pages" rel="nofollow">https:&#x2F;&#x2F;www.ampproject.org&#x2F;docs&#x2F;support&#x2F;faqs.html#how-will-a...</a>