Google is set to launch their own mobile HTML replacement (AMP[1]) where ad blocking may be difficult or impossible. Allowing ad blocking apps on the Play Store would encourage publishers to switch to AMP.<p>[1] <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;google-amp-launch-looms-search-engine-scores-follow&#x2F;302599&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;google-amp-launch-looms-sea...</a>