I add that $1 a week is probably out of touch with reality. It assumes that people goes to Wired.com to browse articles at least few times per week. I might be wrong, but people lands there coming from sites like HN or from Google searches. I&#x27;m among this group of people. That means that we read a few articles per month, maybe none at all. Paying even as little as $1 for something I might use and maybe not is out of question. Imagine if I&#x27;d have to do that for any random web site I land to. Unfortunately for them the very existence of the hyperlink and the zillion of other news outlets makes paywalled site an as sustainable business as paid web browsers.<p>Still, if I could pay on demand, 1 cent per article, I&#x27;ll consider it. Show me an abstract first and remember that I&#x27;ll remember if your content is really worth that cent. If you think it&#x27;s tiny, divide the price of a paper newpaper by the number of articles it&#x27;s made of and we get to that order of magnitude.