<i>Call centres have created millions of good jobs in the emerging world.</i><p>There&#x27;s no doubt that working in a call centre is better than subsistence farming, but that doesn&#x27;t mean those call centre jobs are necessarily &quot;good&quot;. They&#x27;re just better than the alternative. The ideal should be to raise the bar <i>even further</i> so that everyone, globally, can take advantage of technology to have interesting, creative work to do and leave all the work that can be done by a machine to be done by machines.