I think you&#x27;re doing a disservice to marketing. Whilst I think a lot of it is just made-up hocus pocus as much as the next engineer =), how you present something <i>is</i> important. It&#x27;s like being a genius inside your head, not not being able to express yourself.<p>Ultimately, if you combine a good technical foundation with solid communication, you have a winning combination.<p>Like it it not, that&#x27;s how the world works. Nobody cares if you have great code and awesome tests, if you have poorly written documentation and you can&#x27;t tell somebody what you do in a few sentences. Don&#x27;t underestimate how difficult it is to get these last two right.