&gt; Companies trying to sell subscriptions have never understood how to set prices.<p>It&#x27;s a dead-wood mindset, I think. Sure, I like to read a Wired article now and again. But I don&#x27;t regularly hit their site. I go there based on search results, links, and so on. There are too many sites at that level for me to bother following. Let alone subscribing.<p>I get that $52 isn&#x27;t very much. Not for me, that is. But it is for many readers. And so it&#x27;s not a good choice for a basic subscription. If they don&#x27;t want to bother with per page pricing, they could at least offer multiple subscription levels.