It is true that non-technical customers often don&#x27;t care. Although, they do care when they buy a 1 TB drive and get told by Windows (but not OSX) that it is only 916 GB.<p>Imagine a customer with a 7.7 GB file (as reported by Windows) who purchase an 8 GB thumb drive to hold it. The inconsistent units mean that it won&#x27;t fit. We should make our units consistent and we should use base-10 because <i>people</i>.