The GitHub API allows you to provide much more useful content for a release. See this project as an example: <a href="https:&#x2F;&#x2F;github.com&#x2F;aws&#x2F;aws-sdk-ruby&#x2F;releases" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;aws&#x2F;aws-sdk-ruby&#x2F;releases</a> - Notice that it has links for build artifacts, generated docs, and even contains links to issues closed by the release. Also, its pretty easy to automate a &quot;release&quot; from travis.