I seriously don&#x27;t understand how this is possible. I was the multimedia editor of a college newspaper in about 2008 and we needed a place to host podcasts. We were looking around for a solution that could serve as infrastructure for audio files, and soundcloud was the only game in town.<p>It still is, and now, eight years later, podcasts as a business are booming. How are they not making enough money selling their product as infrastructure? Their API is <i>so unbelievably good</i> that even a cash-strapped community college was prepared to pay for their service. Are they really not earning enough revenue to keep it going?