&gt;They are asking, please stop using our content without giving something back.<p>They are asking to violate your privacy by feeding your personal information to an ad network. If they were clear about the exchange they expected (personal info for articles), then people wouldn&#x27;t be so harsh on them. It&#x27;s pretending that their proposition is just seeing a little ad that&#x27;s misleading to the point of being immoral.<p>&gt;It&#x27;s the self righteous behaviour about it that&#x27;s immoral<p>I wouldn&#x27;t call people being upset that wired has made this anti-privacy decision to force people into an all or nothing subscription  self-righteous because it&#x27;s not unfounded. This is a big middle finger to anyone who cares about privacy.