Elon Musk is worth $13 billion. Tesla Motors is worth $19 billion (roughly half of Nissan). Both are household names. You read about their exploits in these pages, and in publications such as the <i>New York Times</i> or <i>Wall Street Journal</i>, as a matter of routine. QED<p>And sure, you don&#x27;t expect the Mom and Pop family-owned shop down the street to spring up to compete with Tesla like you might expect a local bakery to compete with General Mills, but you <i>do</i> expect Tesla to have some competition in areas like the <i>labor market</i>.