Yes, they use AdBlock, but there&#x27;s still a difference here, right now they&#x27;re seeing the tweets of their peers in-order, with ads intermixed - which makes the ads trivial to filter out (bad for twitter, good for my friends).<p>In the future they might see whatever Twitter thinks is important to them, which might still be ads, but in the form of other peoples &#x2F; companies tweets which just &quot;happen&quot; to end up in their &quot;timelines&quot;.<p>Now, of course they can start blocking just about every company&#x2F;user they don&#x27;t care &#x2F; like on twitter, but the effort might not be worth the gains at some point. And who knows, maybe you won&#x27;t event be able to block some things from their algorithmic timeline, because that might defeat their monetization goals.<p>And yes, I realize that I might be reading a lot into Twitter&#x27;s actions at the moment, but given how they treated their platform in the past year(s), all I&#x27;m seeing is that they want monetize it at all costs.