It must be a lot more satisfying to have new customers that were recommended by people that trust your product rather than some dumb&#x2F;probabilistic marketing channel.<p>In a VC-backed world, that is hard to come by because everybody is so focused on hypergrowth, but if the company can afford to organically  grow the business based on timeless good features (your product delivers value and you care about your users) than it should feel much better.