Some products are chosen, by consumers, because of one thing...simplicity...an easily intuitive UI, use-ability..the product fills a need, just as it is, when introduced to the market...<p>Scaling up is difficult for such products...<p>It doesn&#x27;t matter to consumers that a business needs to monetize...they don&#x27;t care; they weren&#x27;t even aware that it needed to...they are satisfied with the product they know, as is...<p>This is something we in the industry get wrong, so often...