One of the things ad-blocking will force people to reconsider is deals of the form &quot;Person A pays Person B for the time and attention of completely unrelated Person C, who is not only completely unrelated to A and B but who is not even known to them beyond the most generic statistical demographic concepts.&quot;<p>There&#x27;s obviously nothing legally wrong with that contract, we&#x27;re just forcing a re-evaluation of the moral rights Person A has over Person C given the above transaction.