? The whole company = the enterprise value of the company. Maybe you didn&#x27;t understand what buying all of twitter meant. My point is if you bought twitter for $1 and with their XBN revenue, all you&#x27;d have to do to earn a 100% return on capital is make sure you get back a $2 after tax dividend. This illustrates why price matters in investing. But I&#x27;d suggest reading Seth Klarman and Buffett for further reading on the relationship between price and value.<p>Another way to think of it is, forget about speculating and expected price changes. Think about at what price you would be comfortable buying the whole company and taking it private and harvesting cash flows from it. At $1 for an XBN revenue company that&#x27;s a no brainer. I&#x27;d earn a 1000% return in a year just by cutting some costs and making sure capital is allocated in a manner that generates a return.