&quot;Never be afraid of a crowded market... just be better than everybody else.&quot;  ~~ Bob Parsons<p>Note that &quot;better&quot; does not <i>necessarily</i> mean &quot;better product&quot;.  It could mean better marketing, better sales force, all of the above, or &quot;other&quot;.<p>I suggest that you read <i>The Discipline of Market Leaders</i>, <i>Marketing Warfare</i>, and <i>Differentiate or Die</i>, and give serious thought to those ideas.