Not to mention they lose all the viral follow-on effects. If Jane never reads another article of theirs, then Jane never shares another article of theirs, and never refers a new reader or subscriber, and on goes the cascade multiplied by however many people stop reading. They end up cutting off their own oxygen.<p>The people commenting here that Wired doesn&#x27;t need to care about ad-blocking readers, are entirely ignoring this critical element. It&#x27;s a big component of how new people get introduced to Wired.