By making Windows on Azure significantly more expensive than other technologies they create a negative incentive to develop new software to run on Windows. With time, this will hurt their own relevance. For this example, it&#x27;s $375 per server that Windows development would need to be cheaper than <i>nix. If development costs the same, a </i>.nix-based solution would be able to use that $375 for a higher-capacity compute node.