&gt; <i>trying to persuade someone to do something is immoral.</i><p>It depends on how you do it. If your ad takes up a lot of bandwidth and processing power, to the point where by the time the article loads on my phone I can&#x27;t scroll through the actual content because my CPU is busy trying to render your pretty little ad, then you&#x27;ve fucked me, you&#x27;ve fucked yourself, and you&#x27;ve fucked the content provider.<p>It&#x27;s the equivalent of a local pizza chain sending someone to play a vuvuzela outside my bedroom window.<p>The problem is that I don&#x27;t know whether ads coming in are a person politely handing out flyers, or a vuvuzela-playing jackass - and that&#x27;s assuming he&#x27;s not trying to literally pick-pocket me - so it&#x27;s easier to just rub my magic ad-block lamp and tell the Genie to disappear everyone.