&gt; I would guess that a fair amount of the potential cloud growth is in migrating all of that to the cloud, either as an actual migration, or as some new solution built in a cloud that retires an in-house hosted solution.<p>Depends on the workload. If your workload is predictable, and you don&#x27;t need &quot;scale to infinity on a dime&quot;, buying your own hardware and amortizing over 3-5 years is typically much cheaper (~40% savings, roughly) than what AWS offers.