Even though IBM doesn&#x27;t seems very sexy startup. But they survived 100+ years and trying to find way to stay in business.<p>They learn and adapt. They contribute significantly to Open Source. Now they are understanding importance of UI&#x2F;UX design and trying to invest heavily on it.<p>Lot of big name startup even though succeed for short or medium term but struggling a lot in long run. I really enjoy reading the below book about IBM<p>Who Says Elephants Can&#x27;t Dance? by  Louis V., Jr. Gerstner (Outsider came to IBM as CEO)
IBM is nearly in verge of collapse during early 90s. And he pulled it off.<p><a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;Who-Says-Elephants-Cant-Dance&#x2F;dp&#x2F;0060523808" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;Who-Says-Elephants-Cant-Dance&#x2F;dp&#x2F;00605...</a>