You&#x27;re missing the point. The theory behind the regulations is that, without them, the funeral companies will make extra profits by selling people services they don&#x27;t really need. If that theory is correct, then the funeral companies&#x27; response to the regulations will be to raise prices on the services they are allowed to sell, to make up for the lost profits on the services they can&#x27;t sell any more. If they raise their prices enough, everyone might actually be worse off, on net, than they were before the regulations--sure, they&#x27;re not paying for extra services any more, but they&#x27;re paying enough more for the services they do need that they actually end up paying more overall.<p>It seems to me that anyone who is in favor of the regulations should at least have some kind of data to show that the above is not the case.