Hell, Jira started this way and has become a bloated, uber-customizable piece of software over the decade since.<p>In a market like this, your company will not be a unicorn. If you ever make a billion dollar valuation, it will be the way Atlasssian did it - after many years of grinding through blood, sweat and tears. So you need to really love the problem and be passionate about serving your customers because that&#x27;s the ONLY way you can win.