If only publishers had put that much thought and effort in sneaking in increasingly bloated advertising in with http requests for <i>content</i> until the ratio ads&#x2F;content was a 100&#x2F;1, or in massively violating their readers privacy and becoming complicit in a world wide greed driven surveillance system.<p>Any ethical policy with regards to ad blocking should start with the word &quot;sorry&quot;, followed by a lengthy apology for two decades of utterly unethical business strategies.<p>Instead, we just get another aggressively anti-consumer move in the privacy arms race.<p>No tracking if you pay up amounts to blackmail. Publishers like these won&#x27;t get a penny from me until they apologize and give up tracking altogether. (Of course the fact that Wired hasn&#x27;t been relevant since the late 90s makes this particular decision a lot easier...)