I&#x27;ve been reading &quot;Punished By Rewards&quot; (<a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;Punished-Rewards-Trouble-Incentive-Praise&#x2F;dp&#x2F;0618001816&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;Punished-Rewards-Trouble-Incentive-Pra...</a>) and it got into a lot of that. Pop behaviorism has really deep roots on the collective American psyche.