It&#x27;s even more interesting when you start the observation at the stage of downloading the software in question.<p>I saw it with some co-workers - first google result, obviously fake colorful download buttons, ads everywhere and they finally have an (not necessarily the correct) install.exe they wouldn&#x27;t think twice about actually executing it. Now imagine doing the same thing with less specific search terms like &quot;mp3 converter&quot; instead of Skype, VLC or Dropbox. That&#x27;s a very sure way for non-technical users to mess up their system.