You can&#x27;t really &#x27;win&#x27; with an ad-blocker-detector, you can only win by committing virtual suicide on your website. Eyeballs have value other than just ads, for instance someone might have shared an article in an interesting way or to a well matching demographic which in turn led to a viral effect. Very hard to know which part of your audience is the one instrumental to keeping the flow of traffic up, and 20% is in the danger zone. Keep in mind that Wired&#x27;s audience is fairly tech savvy and that is precisely the segment that may have caused Wired to be as well respected as they are in the first place. You don&#x27;t risk alienating that 20% unless you&#x27;re desperate.