I actually think this is a reasonable move for them. They have to pay their staff and keep the lights on while producing their content. It is kind of entitled and ridiculous for readers to think the party of well-researched, well-written and insightful content for free could go on forever. You either should have to pay for it explicitly with a subscription fee, or consent to ads and tracking. Yes, there is a lot of mediocre fluff&#x2F;stuff there, but there is easily $1&#x2F;week worth of high quality content imho.<p>And, if you do not want to partake, then don&#x27;t. No one is making you read Wired. But, I strongly suspect that publishers that want to keep producing high quality content without running themselves into the ground, as ad blockers become more prevalent, are going to go down this road.  The folks here that saying &quot;Ad blockers or bust!&quot; are going to be left with increasingly fringe and lower quality content in the future.