If you mean societal shift in terms of accepting online dating, that happened a long time ago. But I think in your age range what you&#x27;re talking about is access. College-educated 20-somethings are largely single and spend a lot of time around single people. As people get older or more rural the market thins out and serendipity needs a little help.<p>On the other hand, for people who are finding they just don&#x27;t meet enough single people naturally, I do recommend approaches like Meetup vs direct dating sites, for all the reasons you mentioned plus you immediately get past all the awkward artificial BS that happens on dating sites. And I don&#x27;t mean the singles groups on Meetup, just do something fun that might interest the opposite sex. We married with children types (at least young children) don&#x27;t have much time for that sort of thing anyway and the attendance will naturally skew towards singles.