I have a question. I&#x27;m wondering why big companies buy smaller companies but don&#x27;t keep their branding. For instance, if Google bought Picaza, why not just make Picaza the de-facto image storage app? They&#x27;d replace their Photos app with Picaza, and call it a day. Something similar happened recently with Songza.<p>Is there any reason in particular why small companies are bought out by big companies and their brands are dissolved rather than building on top of their initial branding?