&gt; For some people, this is the nightmare scenario.<p>Because the power balance is completely in favour of the advertiser.  They employ psychologists[1] to improve the effectiveness of their adverts — that is, to make people buy things they didn&#x27;t actually want to buy.<p>[1] <a href="http:&#x2F;&#x2F;www.psychologyschoolguide.net&#x2F;psychology-careers&#x2F;advertising-psychologist&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.psychologyschoolguide.net&#x2F;psychology-careers&#x2F;adve...</a>