&gt;If used widely, advocates say, substituting some of the drugs we take for placebos could save billions of dollars in healthcare costs.<p>Drugs are not the &#x27;cost&#x27; per pill. It&#x27;s all in development, so this is a silly point. Cost will go up, or part of the population will get slammed.<p>Placebo&#x27;s are over rated. As such you have to be very sceptical of this article, it screams of alternative medicine. I wouldn&#x27;t base much on this article alone.<p><a href="http:&#x2F;&#x2F;www.dcscience.net&#x2F;2015&#x2F;12&#x2F;11&#x2F;placebo-effects-are-weak-regression-to-the-mean-is-the-main-reason-ineffective-treatments-appear-to-work&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.dcscience.net&#x2F;2015&#x2F;12&#x2F;11&#x2F;placebo-effects-are-weak...</a><p>&gt;In 1975, a psychologist in New York was studying taste aversion in a group of rats and got an utterly mystifying result.<p>I&#x27;d be very interesting if this was reproducible.