I read a few years ago that Tripadvisor (IIRC) was launching in Japan. They basically took the US version of the site and translated it. In testing, Japanese users had a high bounce rate and distrusted the site because it lacked information - too much white space.<p>They redesigned it to make it more dense and less &#x27;clean and elegant&#x27; and Japanese users trusted and used the site much more heavily. I looked, but can&#x27;t find the link to this article.<p>Perhaps Asian designers design sites like this because Asian users are turned on to them the same as we are to simple and focused sites.