Maybe I&#x27;m the wrong demo for this product, but the main reason I&#x27;ve paid for MailChimp in the past is so others not that familiar with email marketing, personalization, HTML for email, etc. can easily put together email marketing pieces. I wouldn&#x27;t want to be the only person on a team capable of sending an email, so using ESPs like MailChimp help out a lot with that.