I think the only way really to make it work is by having a private &quot;beta&quot; invites or the placeholder or something so that you can build some excitement and get people signed up. Because if your app requires a lot of data (i.e. people) before it becomes useful, then you can&#x27;t really turn it on with like 5 users!<p>It is a very tough problem. I might look to other sites and try to see what they have done.  Ello for example is one recent site. Perhaps there is a way to partner with an existing service. You will have to get creative to get past the chicken&#x2F;egg problem. I wish you success!