Even non-YC companies, those long-established and with actual product, are following this trend, and I find it quite unpleasant too. When I come across a sparse page with one or two huge images and almost no text, I think to myself &quot;where&#x27;s all the content?&quot; The whole &quot;mobile first&quot; movement is somewhat responsible too, popularising HUGE buttons and text that would be OK on a small smartphone or tablet screen but ridiculously awkward to use on a larger display.