They effectively destroyed Facebook when they got rid of all of the college class info -- all of the curated content that had to be done on a school-by-school basis. When they got rid of groups (before later re-adding them). The newsfeed.<p>There was a time somewhere in 2006-2007 where Facebook was an utter shell of its former self, looked weird, and wasn&#x27;t particularly useful.<p>And the amazing thing was, they were right. They did what they needed to do to pivot from what it was (a college information source) into a global social network superpower. It sort of reminds me of the Steve Jobs quote where if you don&#x27;t cannibalize your own products, someone else will.