It&#x27;s not a conspiracy, but it&#x27;s so annoying that nobody speaks about the ultimate purpose of ads. Their ultimate purpose is not Wired. Keeping Wired in business is just one more incidental. If our purpose is to keep Wired in business, there are other ways besides ads.<p>So, let&#x27;s talk about the ultimate purpose of ads. Do we endorse that purpose or not? That&#x27;s the conversation I really want to be having.