&gt; About plain-text, I don&#x27;t believe it&#x27;s the MJML role. Most Email Service Provider provide ways to send HTML and Text part separately so shouldn&#x27;t be an issue to deal with both.<p>The email provider can certainly send mails containing both HTML and text, but that leaves it to the application to generate a sensible text part.  And many applications fail at that.<p>Rather than leaving it entirely to the application to handle, you might consider incorporating or recommending an appropriate html-to-text rendering mechanism known to work well with MJML templates, to make it easy for people to generate a full multipart&#x2F;alternative mail containing both text and HTML from the same template.