Its the same i  Japan print adverts&#x2F;sites.<p>(In the case of japanese): they do use search, but less and less as so many of the sites are image based.<p>I haveno idea how my wife reads the adverts, but after a few years in Japan im finding it easier, my eyes just gravitate to the pictures.<p>As for rules for web design, pack as much in seems to be the rule. I have emailed a mate over here who does web work, ill edit when he gets back to me.