For a couple of reasons.<p>- They aren&#x27;t transmitting it, which has a cost.  They aren&#x27;t providing value add like the power company.<p>- They could pay wholesale if they figured out a way to get the electricity from the power plant to their house, which is the value add that the power company provides.<p>- They have a choice in how much they buy, by turning things on and off.  The power company, being a regulated utility, does not have that choice.  They must buy as much as is demanded.