Not a big fan of &quot;we need more of X demographic in Y field&quot; stuff but if I were giving a talk of this nature I would try to cover these points:<p>1) What the field involves - in this case I would say problem solving. Give some examples of the problems one solves when programming.<p>2) Cool things about the field - I would try to show a few examples of the wide range of things you can do with programming, and how it can amplify your ability in whatever field you are interested in.<p>3) The economics - oh btw it pays well on average compared to many other fields. This should be a last point but it is important.<p>Just expose them to what the field is and you will have done a great service. No need to hard sell it.