I&#x27;m having a guess that companies decide they want to be &#x27;diverse&#x27; and not all white guys and the easiest way to hit the number target is to hire some women. The quota approach seems a bit flawed - they should be mostly colour and sex blind, perhaps dropping the bar a little bit for disadvantaged groups.<p>Another funny thing is after going on about hiring more dark skinned people a lot of companies are hiring Indians just because they are good at the job (eg Nadella) so they&#x27;re having to say no not that sort of coloured person, the other lot.