&quot;If they fire Mayer, yahoo will be dead&quot;<p>I assure you grandma trying to look at pix of her grandkids on flickr could not possibly care less about the hiring and firing of the parent companies CEO.  On the other hand nothing excites CNBC-watching investors than hiring and firing CEOs.<p>A long term guaranteed tank to oblivion is to amuse the investors without providing any value to back it up.  They tried that, it hasn&#x27;t worked.  Time to switch and try to generate long term value by focusing on the users instead of the CNBC viewers.  Its their only long term hope.  Any other strategy is just trying to extract the most cash on the way down.  Which may be their only possible choice if they have no way to generate long term value.<p>Something HN stereotypically has little experience with is mega-corporations.  A UX designer&#x27;s bosses bosses bosses bosses (repeat many times) bosses boss has no impact on their job performance.  At a high level they have no control over low level operations in practice.  If at low level yahoo is improving thats nice but has nothing to do with the CEO.  At the high level they can buy, sell, start, shut down divisions or major projects.