I have some personal experience here. Worked with the 2008 and 2012 Obama campaigns and knew a few guys in the &quot;Cave&quot; (their analytics and big data initiatives that helped direct strategy) The biggest thing to remember is that ultimately the big decisions and spends are made by leadership. Their emphasis, hiring, and personal relationship to the teams crunching the numbers, suggesting policy and strategy based on those numbers, and building the tools is what makes a difference.<p>My guess would be Hillary has a lot more of her team coming from the DNC than former Obama staffers and that its far too soon to make a judgement about the cohesion and effectiveness of her digital strategy operation at this point. There won&#x27;t be much ramp up on that front until after the primaries. Its probably a skeleton crew right now.