Having done this in a small niche to some success, here is my advice:<p>- start with a product that solves one or two pain points of the incumbent tool.<p>- compete on price in the beginning and as you add value, raise prices for new users.<p>- you can do things that don&#x27;t scale early on like offer great support. Your big customers have the founders phone number. That sort of thing.<p>- find some shelf space you can own by targeting seo in chosen, winnable verticals. It&#x27;s hard to do successful sem when you&#x27;re small. You don&#x27;t even have enough traffic to split test easily. Acquiring free traffic sources is necessary.<p>- remember, saas is a ramp up. 10% month over month growth gets pretty big before too long.