Let&#x27;s dispel once and for all with this fiction that Apple&#x2F;Google&#x2F;Facebook doesn&#x27;t know what they&#x27;re doing. They know exactly what they&#x27;re doing. Apple&#x2F;Google&#x2F;Facebook is undertaking an effort to change content creation and consumption, to make their own platform less like the rest of the Web for their own gain.