Yes, the pricing model is different with the goal of making Bitbucket affordable for individual developers and small teams, no matter whether they work on public or private projects.<p>Do we want people to use JIRA? If they require more than simple issue tracking, absolutely. But that doesn&#x27;t mean that we aren&#x27;t improving the base tools.<p>For example, Bitbucket already provides the ability to vote for issues and recently added rendering of the CONTRIBUTING.md file for pull requests (<a href="http:&#x2F;&#x2F;blog.bitbucket.org&#x2F;2016&#x2F;01&#x2F;26&#x2F;pull-request-guidelines-for-bitbucket-cloud" rel="nofollow">http:&#x2F;&#x2F;blog.bitbucket.org&#x2F;2016&#x2F;01&#x2F;26&#x2F;pull-request-guidelines...</a>).