There is a lot of movement on the initial viewport: fullscreen background video, changing text to the left and the demo video. I found it a little hard to actually focus on any of those.<p>The about page made it more clear to me, what it actually is: <a href="http:&#x2F;&#x2F;www.buildwithgrid.com&#x2F;about" rel="nofollow">http:&#x2F;&#x2F;www.buildwithgrid.com&#x2F;about</a> [has autoplay audio&#x2F;video]