&gt; Barely anyone cares about online privacy.<p>I suspect you are confusing not caring about privacy with a feeling of powerlessness mixed with a general ignorance of any alternatives (which might not exist in some situations). The meme that people <i>want</i> to give up privacy in some kind of barter for services is just projection and wishful thinking in most cases.<p><a href="https:&#x2F;&#x2F;www.asc.upenn.edu&#x2F;news-events&#x2F;publications&#x2F;tradeoff-fallacy-how-marketers-are-misrepresenting-american-consumers-and" rel="nofollow">https:&#x2F;&#x2F;www.asc.upenn.edu&#x2F;news-events&#x2F;publications&#x2F;tradeoff-...</a>