I believe the US has protections against deceptive pricing like that too, but i don&#x27;t think any of these companies or practices described in the article would be in violation of it.<p>The law you&#x27;re referencing is a protection against raising the price before a sale so you can advertise the sale price as x% off the inflated price instead of the store&#x27;s regular price.  Most e-shopping sites advertise a discount relative to MSRP, not relative to any price they&#x27;ve previously charged, which leaves them free to raise or lower the prices as they want.