The headline is a bit overdramatic. The iPad isn&#x27;t taking off like the iPhone, mainly because fewer people need it and not very many people are interested in replacing it every other year. But it&#x27;s still <i>useful</i> and bringing in a profit.<p>The end of the article, however, does make a good point. All of these publications that were betting on jumpstarting sales again by all these new iPad users are very disappointed. No one has managed to keep the bundle + ads business model working and Facebook&#x2F;Google&#x2F;social is eating their lunch. So Apple&#x27;s doing okay with the product, but one of the iPad&#x27;s &quot;killer apps&quot; turned out to be a dud.