This is a great article on that which calls it &quot;investor storytime:&quot;<p><a href="http:&#x2F;&#x2F;www.theatlantic.com&#x2F;technology&#x2F;archive&#x2F;2014&#x2F;08&#x2F;advertising-is-the-internets-original-sin&#x2F;376041&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.theatlantic.com&#x2F;technology&#x2F;archive&#x2F;2014&#x2F;08&#x2F;advert...</a><p>I still agree with MCRed&#x27;s points. Just, as you said, have to watch out for the games people are playing that seem to be working for whatever reason.<p>Note: There was another link I had about one company getting crazy valuations where author showed they&#x27;re basically telling investors what they want to hear. It broke down the tactics then showed they work too often. Can&#x27;t find the link.