In the end, ads are displayed inside a browser that is under user&#x27;s control. Through his connection to the internet, on his CPU, on his pixels, through his eyes, through his synapses.<p>I think ad companies should start to consider collaborating with users. Honestly grabbed attention might make for better transforming ads.<p>Honest question:<p>Would you consider splitting revenue between publishers and users? Users would be renting their pixels, their attention. Users could then re-inject this money into internet services.<p>Also, users could be incentivised to express their preferences, tastes, buying lists, buying habits, etc in exchange for better revenue.<p>I mean I could pay to go through the NYT paywall with this! This could really help bootstrap microtransactions.