&gt; <i>If &quot;insight&quot; means &quot;tracking&quot;, this sounds very user-friendly.</i><p>I personally would like advertisers and content producers to know at which point it is that users tend to bail on watching their video, or will click through to the content. That might allow business users to receive useful feedback and actually optimize their funnel, instead of wasting my time with a shotgun, best guess approach.