Design has a high degree of subjectivity so we (designers) can&#x27;t always have great ideas.<p>When great ideas don&#x27;t appear we must be prepared to be called at our work once we are &quot;bluffing&quot;. The best strategy to &quot;win the hand&quot; is by making a valid logical argument. We know who is calling our bluff (logical minds) so we adapt to the &quot;opponent&quot;. &quot;Folding&quot; is not an option, our management will never allow that.<p>Normally good design doesn&#x27;t need a valid argument and speaks by itself. But unfortunately we can&#x27;t be sure that we will achieve it until the deadline.