<i>&quot;Most advertising is just general brand awareness... you buy Coke because you know it&quot;</i><p>Very much true. I worked in a grocery store during my school summer and even though I didn&#x27;t watch TV, I could know what products were being advertised on it just by watching people&#x27;s buying habits. I even did a test -- named some products to my friend that watched TV and it was spot on.