Big Pharma will pay huge money for this data. Imagine targeted ads based on your medical history. This was exactly the scenario discussed, solving the &quot;who&#x27;ll pay?&quot; problem, when our corporate overlords were negotiating data sharing with Google Health and Microsoft HealthVault.<p>Fortunately, at the time, this exploitation of patient data wasn&#x27;t permitted, so those efforts fizzled out.<p>I&#x27;ve been out of the game for a few years, so I don&#x27;t know the current legal and regulatory landscape.