Mark Zuckerberg believes that presenting differing personas to different audiences displays &quot;a lack of integrity&quot;[1] and thus Facebook is deliberately engineered to encourage an individual to present their &quot;true&quot; self to all &quot;friends&quot; equally.<p>[1]<a href="http:&#x2F;&#x2F;www.michaelzimmer.org&#x2F;2010&#x2F;05&#x2F;14&#x2F;facebooks-zuckerberg-having-two-identities-for-yourself-is-an-example-of-a-lack-of-integrity&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.michaelzimmer.org&#x2F;2010&#x2F;05&#x2F;14&#x2F;facebooks-zuckerberg...</a>