&gt; One such incident would significantly tarnish the brand.<p>Ahem, as if there were no reported cases of <i>genuine</i> Apple&#x2F;Dell&#x2F;HP&#x2F;Sony&#x2F;... batteries catching fire. Seems all those significantly tarnished brands are doing quite fine.<p>edit: Or... how about Lenovo?<p><a href="http:&#x2F;&#x2F;www.cpsc.gov&#x2F;en&#x2F;Recalls&#x2F;2015&#x2F;Lenovo-Expands-Recall-of-Battery-Packs-for-ThinkPad-Notebook-Computers&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.cpsc.gov&#x2F;en&#x2F;Recalls&#x2F;2015&#x2F;Lenovo-Expands-Recall-of...</a>