I remember Steve Jobs saying that Apple is a software company, and then quoting Alan Kay: &quot;People who are really serious about software should make their own hardware.&quot;. Apple certainly has the talent in-house to be a software company (llvm, webkit, cups, swift, metal, etc., even if they didn&#x27;t start the first three) but somehow it doesn&#x27;t seem to reach the higher level apps (iTunes, Podcast, etc.).<p>I suspect poor product management: I strongly doubt llvm or swift are driven like iTunes.