Just ditch the &quot;I&#x27;m such a fan of India&#x27;s amazing culture and people&quot; bit.  No you bloody well aren&#x27;t.  Has Mark Zuckerberg ever publicly written or said <i>anything</i> praising India&#x27;s culture or people that wasn&#x27;t part of facebook PR?  He might like India, he might admire its culture and its people, but it&#x27;s ever so slightly suspicious that the only time he mentions this fact is when he&#x27;s doing damage control.<p>It reads like it was written by a crisis management team, and it probably was.  Apologies are most effective when they both are and are perceived as being sincere.  It&#x27;s fine to say pmarca stuck his foot in his mouth, it&#x27;s fine to say that his expressed views are not those of facebook, and it&#x27;s fine to say that facebook sincerely believes that offering a limited version of the Internet to poor people, for free, will be a great emancipator.  But I think it would be a more effective apology if it came across as heartfelt, and that means leaving out what really sounds like self-serving praise for India.<p>I think what really bugged me is that it came across as something a politician would say.  It was insincere and designed to offend as few people as possible.  Which I find offensive, because it&#x27;s not how real people talk.  It&#x27;s like the audience is being talked down to.