<i>&quot;The central section however is dedicated to various gadgets, mostly created by Amazon itself, such as Echo, Fire TV, Kindle Fire, etc. In this the shop reminded me a little of the Apple Store, which clearly inspired the layout of this section.&quot;</i><p>The focal point of the &quot;amazon books&quot; store is its tech, not books. They are using &quot;book store&quot; as a cover. The U-Village is an upscale shopping experience and easily allows for impulse buys on new $100+ tech products. It&#x27;s their version of the Apple Store.