There&#x27;s a positive one from convenience-sensitive shopping too.<p>&gt; then Amazon would just set its prices 1&#x2F;.6 = 66% higher than the other stores.<p>And such would be the price of convenience.<p>I shop at Publix and pay the higher prices over Kroger because Publix is 5 minutes away from my house whereas Kroger is 10. I don&#x27;t do major grocery shopping as I&#x27;m single. I&#x27;m happy Publix exists and if everybody were so price sensitive they&#x27;d drive to Kroger instead, Publix would go out of business or lower the quality of their services so they can compete price-wise with Kroger.<p>Having multiple store options available diversifies not just the market for goods, but also the market for shopping experiences. Price-sensitive shopping, if everyone did it, would absolutely lower prices for everyone, but ultimately would reduce options. I would hate to live in that world.<p>I bet that Kroger has a better, more convenient experience than it would if Publix wasn&#x27;t there, simply because Publix is an option. Kroger does have self-checkout lanes and nice decor, just not as nice as Publix&#x27;s.