Amazon is in retail, a notoriously difficult industry. Even today, it does less than 20% of Walmart&#x27;s net sales and has less than 10% as many employees. People wrote the same style of articles about it for years and years. Amazon is still around because it was growing and could keep raising capital. It did so through two recessions, no less.<p>That doesn&#x27;t mean SoundCloud won&#x27;t tank. But it will tank because it hits a wall in terms of growth without a potential revenue model that works at a large scale.