I&#x27;m not defending the customers, I&#x27;m pointing out that &quot;don&#x27;t do things people won&#x27;t want&quot; doesn&#x27;t really work unless you first establish that they won&#x27;t want them, and it doesn&#x27;t work at all when it becomes &quot;don&#x27;t try to gauge if someone wants X unless you know they want X&quot;.