The problem is that installs are all TL;DR. I&#x27;m quite happy that Windows finally has an app store, which gives them some control about what can be installed on people&#x27;s computers while at the same time simplifying the install process. Of course, Microsoft can&#x27;t force all windows applications to only be offered via the Store, but, it was adopted quickly by OSX app builders. I think people will be more inclined to spend a bit of money on apps too if they know they&#x27;re safe and you don&#x27;t have to dodge a dozen &#x27;download&#x27; buttons or convoluted install processes that ask you to install crapware. But, that&#x27;s just a theory; one problem is that there&#x27;s a nontrivial amount of people that go to download.com on a regular basis to install c00l n3w appz. At one point, I did too - iirc back then the computer magazines would often point to download.com. Bet some still do.