As I understand it this effectively this stops &quot;richer&quot; people being charged more, which is being universally applauded as a good thing.<p>But isn&#x27;t this contrary to the whole inequality issue? Shouldn&#x27;t richer people be charged more? Richer people are being charged more for state infrastructure via higher taxes - which is also generally applauded as a good thing amongst the young&#x2F;liberal demographic (in fact it doesn&#x27;t go far enough many would argue).<p>So why is it bad for companies to charge more to certain demographics? If people are prepared to pay why&#x27;s that wrong? Isn&#x27;t value pricing actually intrinsically &quot;fair&quot; as richer customers are effectively subsiding poorer customers?