&gt;Why would Wired care about people that use ad blockers and never visit their site again? They&#x27;re really no value to Wired so why expend resources on them?<p>Blocking users that use ad blockers and will never visit their site may potentially block a significant chunk of their intended audience. That audience may then share interesting articles with others who are not running ad blockers.  I would assume that the cost of serving a single article to a portion of users who will not view ads may be insignificant in comparison.