Actually it&#x27;s remarkably similar. Sales has a pipeline of deals, and someone has an estimate of how much will be booked over the next quarter. This estimate is a key part of managing the sales team and is directly tied to their compensation.<p>Can you imagine if developers explicitly had a code quota to work to? We usually don&#x27;t, for very good reasons, but salespeople certainly are held to delivery standards on work that isn&#x27;t fully predictable, so you can kinda see how they might expect the same from software teams.<p>And the analogy continues to work. There is a pipeline of feature requests, some at the vague-idea stage and some nearly shipped. You can provide more accurate ship-date estimates for the nearly shipped ones. And a person with good judgment who knows the stakeholders can provide a better estimate than someone uninformed or unthoughtful whether we&#x27;re talking about sales or software builds.<p>Further: sales has a bookings target, but also has the freedom to meet that target with various deals. Similarly, product teams will have launch targets, but need some freedom on what exact features are included because per-feature costs aren&#x27;t predictable.