Sure.  Every analytics company tries to differentiate themselves by claiming that they do something the others don&#x27;t and showing off some pretty charts.<p>The marketers buy the hype and want all of that.  &quot;If I take this pretty chart from here, and that table that from there, and these numbers from over here, I can make a really impressive report!&quot;<p>And they want to make sure that they&#x27;re collecting all the data they could possibly be collecting (because they never know when they might suddenly need the last 6 months data about something they never thought of), even though they don&#x27;t know what queries they want to be able to make.<p>So they make the developers add all of them, end up with tons of data but very little information, and start talking about &#x27;this big data thing&#x27; that could maybe give them answers even though they still don&#x27;t know what questions they want to ask.  And to use it, you just have to add this little snippet of javascript...