They&#x27;re not talking to you or me. If they were, this article would have been &quot;How Wired Is Going to Handle Tracking and Web Cruft&quot; and address the underlying problem causing people to install ad blockers.<p>I want people to get paid--really I do--but I&#x27;m not stepping barefoot into a cesspool of web cruft to do it. Blockers are like putting boots on so you can wade through it safely. Clean up your mess and I don&#x27;t mind going barefoot.