As much as I like HN, there seems to be a lot of confusion and misinformation when it comes to ads.<p>People absolutely click on ads. All the time. Regardless of where they live. Digital advertising is not some mystical industry but actually one of the most scientific and data-driven with a massive amount of metrics generated everyday.<p>I know the author of this article but it&#x27;s a very slim look at the entire ad ecosystem. There could be a thousand reasons why SV just has less ad clicks with anything from less facebook use to more adblocking to less fit for the audiences that many companies (that are advertising on facebook) are actually after.<p>There are just as many other adtech companies and channels that show that SV has very high interaction rates in clicking on whitepapers, signing up for emails&#x2F;newsletters, webinars, etc and other kinds of advertising outside of facebook. Even google gets tons of search ad clicks in SV.<p>Facebook metrics are cool but it&#x27;s important to remember that they are just a little sliver of the larger ad market and that the larger context matters anytime you analyze numbers like these.