FWIW, despite the awkwardness of the <i>pull request</i> terminology, Gitlab&#x27;s <i>merge request</i> terminology was one of the major reasons why we ended up choosing GHE over Gitlab. Pull Request, among developers, has become like Kleenex, Xerox or any of the host of brand names that are linked with the generic concept they implement. In most conversations, developers here have stopped even saying the words...it&#x27;s just PR without any thought to why it&#x27;s named that. Trying to force a switch to MR would have been a difficult transition. In the end, it was easier to just pony up for GHE.<p>It may seem superficial, but if there&#x27;s some way that you could give users the option to surface the <i>pull request</i> terminology rather than <i>merge request</i>, even if it&#x27;s just a configuration option, you may find people more receptive to your product.