If you want organic growth, don&#x27;t charge money for your app. Period. No one wants to pay money for something they can&#x27;t even try, unless they are positive they know it will work for them. For example, I paid money for the Pure ad blocker because it had tons of positive reviews and coverage in the NYT. But this will not be you.<p>Make money on ads, paid upgrades (remove ads, get premium features), and subscriptions. Show that you have value first, then it becomes very clear how much more value someone can get by paying a little extra.<p>Especially for mobile apps, ad revenue is very high right now as freemium games and VC money has flooded the market. I get as high as $5 per click, usually around $1-2, which is much higher than it used to be.