It also depends if they have registered the trademark on the principal or supplemental registers. Trademarks which are descriptive in nature (such as this one) often can&#x27;t get on the primary register (though they may after extensive use that results in the mark acquiring a secondary meaning). If a trademark is registered on the supplemental register it doesn&#x27;t afford the owner the right to exclusive use of that mark - even for similar products. All being on the supplemental register gets you is the right to prevent other similar trademarks being registered.