So you&#x27;re basically saying Twitter should be the next Yahoo!. That didn&#x27;t work out so well for them. Besides, media people are the ones who actually <i>like</i> Twitter as it is now: top-down broadcasts in a controlled environment with ads and analytics.<p>If I were Twitter I would poach Amazon executives and make them flog the company into shape: lean, dogfooding, pushing out services to the tech community, and letting new paradigms emerge before co-opting them.