&quot;Our belief is that if someone doesn’t like them, and they won’t click on them, any impressions served to them will only annoy them-- plus, serving ads to people who won’t click on them harms campaign performance.&quot;<p>^^^ so much this.<p>there&#x27;s this implied assumption that everyone using an adblocker is lost revenue, but a lot of that is going to be shitty ad impressions that never lead to clicks.<p>like it or not, advertisers can&#x27;t actually put a gun to my head and force me to click on an ad and buy anything.<p>even if its a targeted ad that manages to engage me (coincidentally this did actually happen this morning with an ad from one of the rare newsletters that i&#x27;ve allowed to be sent to my e-mail inbox) then it probably doesn&#x27;t work the way with me that advertisers want it to.  i managed to find a product that i was interested in, but it was too expensive for me.  so i did a &quot;brandX vs ...&quot; search on google to find brandY and now i&#x27;ve bookmarked the product their competition sells which seems to be more in line with my budget...<p>if you want to &#x27;game&#x27; my purchasing habits you&#x27;d be better off not advertising at all in the classical sense, but instead send your product to review sites and&#x2F;or just buy reviews in order to saturate google results.  however, when all i see is obviously bought off review sites i&#x27;ll go looking for relevant forums and look for user threads.  by far the best thing there is to have a social media presence and have a staffer that surfs through forum sites and answers questions.<p>plus, you know, just have a good product for a good price to get people talking well about it...  i realize that&#x27;s some fucking crazytalk there though...