&gt;<i>&quot;Digital advertising is becoming a rather simple proposition: Facebook, Google, or don’t bother.&quot;</i><p>This is true only for the worst marketers. Due to the law of shitty returns, the ROI of any given advertising channel declines over time as it gets saturated with more and more marketing competition. This both drives up prices for the marketer and desensitizes users to ads.<p>Nobody gets the returns on facebook ad campaigns that were possible in 2010 or the returns on adsense campaigns that were possilbe in 2005. Today, if you want that kind of reach for your money, you&#x27;re advertising on Pinterest, Vine or even Plenty of Fish.<p>If all you use is Facebook and Google, you&#x27;ll be bidding against a lot of others like you.