Activision has &quot;owned&quot; Blizzard for much longer than it has been &quot;ActivsionBlizzard&quot; as they&#x27;ve owned a major stake in Vivendi Games which owned Blizzard, before that Blizzard was owned by Comp-U-Card and before that by Sierra Entertainment.<p>WoW is still the biggest meanest MMO out there when it comes to subscription based games they still have a larger market share than all other subscription games combined and more than any western MMO combines regardless of the business model.<p>They aren&#x27;t in their peak of 12M players but the market just doesn&#x27;t have place for such whales anymore.<p>As for the RMH I don&#x27;t think you can &quot;blame&quot; anyone, especially not Activision, Blizzard always has done pretty much what it wanted and they&#x27;ve always wanted to monetize multiplayer beyound the usual sub&#x2F;cash shop that WoW has, they had plans to introduce a map market in SC2 but it never gotten of the ground.<p>Any business will strive to make as much money as possible game companies are not excluded from this paradigm so it&#x27;s a bit funny that people think that some game developers are some angelic unicorns.