Twitter is a poster child for why diversity is key. Not racial, but socioeconomic. Twitter is very popular with people who have reached a certain threshold of technical competence. After that though it falls away quickly. They needed to really hire non SF based techno geeks and advisors to change the product. It was pretty telling when older people on their board never used it.<p>My Dad loves FB; he&#x27;s kind of the family stalker now where no picture or comment goes unnoticed! He really wanted to use Twitter but has given up after multiple failed attempts. I think that&#x27;s their problem in a nutshell. He so wanted it to work.