There was a moment of beautiful karma a couple years ago when I was at a museum conference where the Google Cultural Institute (<a href="https:&#x2F;&#x2F;www.google.com&#x2F;culturalinstitute&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;culturalinstitute&#x2F;</a>) team was trying to sign up partners but people kept asking how they could trust that it wouldn&#x27;t turn into the next Reader and how they could get their data out or have permanent redirects <i>when</i> (not if) Google decided to shut the service down.