They use a lot of buzzwords but it comes down to one thing for me.  Their security relies on trusting everyone in the federated group.  Yes this has worked fairly well for the global DNS system but it has nothing to do with blockchains.<p>This is exactly the opposite of the Bitcoin model and a great example of the nonsensical hype around so-called blockchain technology.  There is no real security if you have to trust a handful of the big guys to play fair.