Hey guys, I&#x27;m the co-founder and CEO of Function of Beauty (a YC company in the current batch). We&#x27;re trying to disrupt the beauty space beginning with personalized shampoo and conditioner formulations. We use an algorithmic approach to translate a customer&#x27;s hair type and hair goals into ingredient combinations that work perfectly for them. Customers are able to design almost any aspect of their formulation, from its color to its fragrance. We also print their name on the bottle with a UV printer, which is really cool. Once they receive their set, customers can further tweak their formula until they have the perfect shampoo. To achieve all this, we individually fill each bottle of shampoo and conditioner (rather than produce large batches). While this process is currently done by hand (which takes forever), my co-founder Josh is developing a machine to automatically and precisely fill each bottle. Hien, my third co-founder, is an industry-leading formulation chemist (and an awesome one) who oversees every bottle that is made from the algorithm we developed together. You can check this all out on our site if you&#x27;d like! Before placing your order, we show you the precise ingredients that will go into your bottles based on your hair profile so you can see our algorithm in action.