I think there&#x27;s a lot of confusion in terminology here.<p>&quot;html5 ad&quot; may mean &quot;videos in formats supported by html5 video tag&quot;<p>&quot;video ads built in flash&quot; may mean &quot;.flv in our own player&quot;, but also &quot;we&#x27;re going to unpack your .swf and strip anything apart from &lt;run from frame 0&gt;&quot;<p>Also &quot;From January 2nd next year, Flash ads won&#x27;t run&quot; does match up with &quot;Google says that Flash video ads aren&#x27;t included in the cull &quot;at this time.&quot;&quot;<p>The article is pretty confusing though...