That&#x27;s entirely perception with no basis in reality. A million users who make you $10 each are worth the same as 10 users who make you $1 million each. It&#x27;s worth it for Twitter and its investors to track users so they can see <i>how</i> to monetize them, but if revenue goes up its okay.<p>If making money ever isn&#x27;t the main goal of a business, that truly are screwed.<p>That said, I&#x27;ve long believed that Twitter would be one of the first to fail when the tech bubble pops. They don&#x27;t have a product people are willing to pay for.