&gt; I disagree. I do not think Kanye&#x2F;Reuters&#x2F;Trump&#x2F;Chipotle&#x2F;Intel would bat an eye to pay for the privilege to get a message out to millions of users.<p>Maybe, but it&#x27;s not like substitutes don&#x27;t exist. All of the big brands you mentioned maintain Facebook and Instagram pages (some have Snapchat as well) in addition to Twitter, and both of those have more users and a bigger audience than Twitter does.<p>If Kanye or Beyonce or whoever deactivated their Twitter, it wouldn&#x27;t be long before others followed suit, which could create a snowballing impact of regular users abandoning Twitter to follow people to &quot;where the action is&quot;, so to speak.