As a counter-point though, the role of SoundCloud in a diversified music commerce portfolio is not ideal as a catch-all archive. A professional elsewhere mentioned it is a useful tool for sharing and A&#x2F;B&#x2F;C listening tests with tracks set to private, but that&#x27;s not the end use-case scenario. In principle, SoundCloud should not be the sole - or even main - distribution channel for a music act.<p>To put it another way, SoundCloud at its core is a free streaming site, and it also allows free downloads if enabled by the music act. There is no way I know of to set up SoundCloud for paid downloads or streams. Thus, using Bandcamp, Spotify, iTunes, Amazon, Tidal, Google, Deezr (etc) are wise to capture a modest revenue stream and listener data in ways SoundCloud simply doesn&#x27;t support.<p>SoundCloud a lot more like Facebook than it is iTunes: socially important, great for sharing, a way for something to go viral - all important angles in modern business, sure. Is it such a monolith that I&#x27;m worried about its future? Not really; it&#x27;d be sad to watch it crumble (further, in some respects) but that doesn&#x27;t seem likely for at least a couple more years. Lots can change.