For a site like Wired and many other established publishers this doesn&#x27;t make any financial sense. There&#x27;s still a lot of money to be made from plain old ads, as annoying as they may be to most of us. It&#x27;s obvious by now that one way or the other ads are going the way of the dodo but it&#x27;s difficult to think what will replace them or if that replacement will leave us better off. The way I see it, in the not so distant future all these publishers will be paywalled and we may have to resort to &#x27;article pirates&#x27; in order to read them because I&#x27;m not about to pay 60 different $4&#x2F;month subscriptions for the eventual article posted on one of the aggregation platforms I frequent. I really don&#x27;t browse most of these sites, which is what would justify the $4&#x2F;month, in theory anyways.