It actually looks more like people don&#x27;t use Facebook nearly as much in general? I don&#x27;t think this data supports the suggestion that people in Silicon Valley don&#x27;t click on ads, they also have very low comment, like, and share frequency as well. I think active time on site per user in Silicon Valley is just lower than the national medians.<p>Also note that this seems to be rounded up to the nearest whole number, so we can&#x27;t figure out like:ad click ratio or something like that from the data.