I found the christian iconography in the introductory video both overly abstract and rather distracting. Part of the issue is that orderly rows of crosses are typical of US Military cemeteries but not typical elsewhere...and that further shifts the context. Death Valley, the La Brea tarpits, etc. might be better metaphors anyway. People [in the US] tend to be put off by reminders of their own mortality. Because the video starts with &quot;me&quot; being tired of banging my head, the reminder is stronger.<p>Elsewhere, the claim of experience in sales is weakened by the absence of specific named individuals with sales experience in the &quot;who we are&quot; portion of the site.<p>Finally, my pet peeve: Not providing anything in exchange for giving a company push access to my inbox. I have to be desperate before I&#x27;m providing anything other than a bitbucket to a landing page that hasn&#x27;t provided me with direct evidence of value [e.g. something to play with].<p>As a metric, email signups seem pretty weak compared to actual engagement with the product...people who bother to land on your page are pure gold. Each one of them who goes away without using your product is a deal that winds up in the valley of death. Make the call to action, &quot;Please try our product&quot; not &quot;Please give us a chance to spam your inbox.&quot;<p>Overall, I think there&#x27;s a market particularly for small business.<p>Good luck.