I have always found Google&#x27;s way of getting data at the same time as some other activity pretty clever. Offering a free 4-1-1 (directory) service for phones so that you can collect millions of minutes of voice recognition code with various accents? Seemed pretty brilliant to me. Using a security technique to fix hard to fix otherwise OCR errors? also pretty clever.<p>When you think like that, all sorts of interesting things come out. For example, something I don&#x27;t think anyone has done but could be pretty amazing, put a camera in a store which tracks gazes, set up a set of mannequins with different looks and compare male and female gaze time. Sure it used to be you could change the window display and count sales, this is so much more informative than that.<p>So are you using their interactions for your own benefit? Sure. Is this a new phenomena? No. I totally think the judge called it on this one.