I&#x27;m surprised by the business model. You&#x27;re providing business management software but monetizing through ads?<p>I think this means you&#x27;re trying to earn dominance over the attention of business owners by providing good software for free, and that you expect to be able to charge a premium for well-targeted ads. This might make great sense for landscaping, where there are significant equipment and material costs and those vendors are highly competitive. &quot;Hello Husqvarna, I have 300 users with $10000 of tree work booked in the next week and only one functioning chainsaw&quot; sounds like a pretty good pitch.<p>It&#x27;s kinda the long tail version of facebook&#x27;s business model, serving a business need instead of a social one. Nifty.