My perception of Apple has changed. In my previous perception I never would have written anything positive about it. And at the time the device came out or was on the market I would have harped on its pomposity via aesthetics...and it&#x27;s still their.<p>But this is the sort of design that gets executed when a portfolio still matters. It just does what it does and isn&#x27;t about corporate synergies in the cloud or lock-in subscriptions or users making naked pictures of themselves type activities. It&#x27;s not different for the sake of just being different...lens specs are printed on the lens because it is a lens and printing specs on the lens is useful...and so it wasn&#x27;t up for debate by a marketing committee who don&#x27;t know or care about lenses.