I&#x27;ll triple down on my sinking ship.<p>I, personally, wouldn&#x27;t be shocked if a company lobbying for something with potential controversy (Uber, an e-Cig company, whatever) used the data at their disposal to advance their cause.<p>It might start short of blackmail, sure.  My e-cig company is going to face a panel of government officials.   Might I check my sales records to see if any of them are customers, to help identify someone on the panel that might be more sympathetic?  If I had access to other data, might I push farther?<p>It&#x27;s not that I think Google is particularly more evil than any other corporate entity.  It&#x27;s the scale that scares me.  Aside from the products I mentioned, there&#x27;s also Google Fiber, a fleet of camera equipped cars, the Nest home products, and more.   And not much in between all that and something scary other than corporate policy and personal ethics.