Heh, I&#x27;m gonna use this opportunity to make my case then. Why is Google Analytics data export available only to premium customers? I&#x27;m sure it&#x27;s a compelling feature to nudge some clients to upgrade, but allowing everybody to export GA data to BigQuery would create quite a lot more revenue. BQ consumption, VMs for R&#x2F;Python&#x2F;RapidMiner&#x2F;Knime, databases, importing data from other sources, which in turns means even higher BQ consumption, people moving ERPs and other systems to be closer. I actually think that it will increase the demand for GA premium too since it will make companies feed an ever increasing volume of data to GA, requiring custom dimensions and more event volume. GA is very useful, consolidating multiple sources of marketing data. However this data is practically locked beyond retrieval. Hell, even charge for exports, everybody will pounce on the opportunity. The current workflows are very frustrating, requiring you to have multiple tools, locking your data in silos.