&gt;See this is where pretty much everywhere gets it wrong. Prices aren&#x27;t set by one side. Prices are ALWAYS set by both sides coming to an agreement.<p>The price will only be efficient in the face of robust competition. The price will not be optimal when there is a monopoly. If the telco&#x2F;ISP market were actually competitive, a plan that imposed artificial scarcities (like limiting packets based on their content instead of the actual cost to transport them) would never see the light of day as competitors would offer an uncrippled product for essentially the same cost.