My current estimate (living here, and not just in urban locations, for 15 years) is &gt;95% of adults (10-45) in urban areas, &gt;75% rural.<p>But the busy design thing far predates the smartphone, so that theory is moot in my mind. I concur with krang&#x27;s comment: &quot;Chinese sites are simply modeled after 90s and 2000s web sites&quot;. This does not imply it&#x27;s not changing though .. smart TV and mobile apps look the same as you&#x27;d expect in the west.