Exposure IS worth something and a business that pays a team of analysts and other professionals ought to be in a position to access this and decide accordingly. In this case in the long run something is better than nothing which is what wired will end up with.<p>As a publication they have little to offer to justify their high subscription cost and the portion of people interested in tech who don&#x27;t use an ad blocker will eventually be the empty set.<p>Alternatively they could offer tasteful text and image ads served from their own domain and many people would be willing to allow them.