For argument&#x27;s sake, imagine there were 1,000 people using adblock on Wired.com. They read 10 articles per week, some of which they actually enjoy.<p>Suddenly, they disable their adblockers.<p>Now, how much weekly ad revenue does Wired earn from those 1,000 visitors? There&#x27;s no way it&#x27;s $1,000 worth of ad revenue.<p>In which case, you could be forgiven for thinking this move by Wired is not about solving the website adblock problem, but more a subscription drive.<p>As an occasional reader I want a better deal on the subscription. Say, 20 cents per week. Apply a quota, cap my plan, all good. But $1 per week is not happening, and whitelisting the site is not happening. That&#x27;s just me.