Even if &quot;we&quot; (meaning HackerNews users or engineers) come up with a better term (e.g. &quot;a company&quot;), it won&#x27;t get picked up by the media.  Old media has schadenfreude for technology companies failing and they use &quot;startup&quot; as a code-word for their tone that tech companies are irresponsible, lazy, out of touch, and not doing &quot;real&quot; work.  They have no idea what we do, how we do it, and they want to sell to their audience and themselves the idea that we&#x27;ll get some comeuppance.  It&#x27;s telling the horse breeder that the &quot;whole auto-mobile thing&quot; is just a fad by people trying to ruin &quot;honest work.&quot;  It&#x27;s gross.<p>For examples, I didn&#x27;t even have to leave the linked article:<p>- The link off the article: &quot;Silicon Valley&#x27;s reality: The party is over&quot;<p>Yes, the whole 16 hour work-day for potentially valueless-shares &quot;party.&quot;  Excuse me if I&#x27;m not wearing my party hat.  You&#x27;d never see &quot;Coal miner&#x27;s reality: The underground rave is over&quot;, nor would you see them taking a shot at executive compensation in the banking industry.<p>- From the article: &quot;Margaret Quigley, 27, a techie with some coding experience, is on the hunt for a job in San Francisco...there is literally Airbnb — for cats!...&#x27;Do I see value in the platform?&#x27;.. she has also rejected multiple sales job offers&quot;<p>Ah yes, the non-programmer vague &quot;sales techie&quot; living in the modern day political and corporate Gomorrah and a trivialization of the tech industry.  Yes, quip about some startup no one has heard of and avoid talking about a company like SpaceX that is inarguably changing the world by doing things at the scale of NASA.<p>- &quot;The candidate wanted more money, the opportunity to work from home three days a week and to set the hours. Six months ago the company scrapped free in-office yoga and massages.&quot;<p>Again, trying to paint tech workers (with these demands, he&#x2F;she was likely an engineer) as spoiled, pampered children.<p>The rare&#x2F;uncommon perks exist because it&#x27;s hard to find people capable of doing the engineering work, and once you find those people, it&#x27;s very easy for them to be ground down to a nub.  Funny that CNBC isn&#x27;t brave enough to talk about the perks that politicians receive from lobbying groups.