Again: just serve ads and I&#x27;m happy even if it&#x27;s half the content on the page. Just don&#x27;t use tracking ads from ad networks. I don&#x27;t mind downloading huge ads and I don&#x27;t mind the layout including the ads (as long as they are tasteful, as in the print version of Wired).<p>Wired is a print mag. They have always struck deals with advertisers to show dumb ads without impression counts, in their magazine. Just put those ads on the site!