I think acceptable ad whitelists are good idea, honestly, and I use them when they&#x27;re available. The money to pay for content does have to come from somewhere, and I have no issue with light ad content to cover that. I see using an ad blocker like that like I saw popup-blockers when they debuted in the 90s: don&#x27;t do stupid shit to my browser and I&#x27;ll leave you alone.<p>However, acceptable ad whitelists maintained by a for-profit with any sort of pay-for-play going on are going to be suspect, period. If nothing else, there&#x27;s the chance that &quot;acceptable&quot; becomes a moving target, influenced by the needs of the large companies rather than moving towards even less intrusive ads influenced by the needs of the consumer.<p>I&#x27;d love to see this type of triage move out to an NPO with full transparency around triage and selection of criteria, a no-payments policy, no board seats for advertising professionals, and donation via blind trust or similar. If such a group provided a fully optional whitelist I could subscribe to via the usual blockers I would 100% do so.