&gt; You can buy PC laptops with the same &quot;just works&quot; fidelity as apple. More options open up, and you can save yourself a fortune, if people would just eschew their brand loyalty.<p>What do you consider a fortune? $1000? $1400? That&#x27;s about two days of my time consulting. I&#x27;m fine paying the premium for what I consider a better experience. It&#x27;s not brand loyalty, that&#x27;s for sure. I&#x27;ve had a terrible, terrible time trying to get work done on Windows 7, Windows 10 looks like a train wreck, and there are no Lenovo stores I can walk into same day and get a replacement like I can with an Apple store (which is in every major metro I visit).<p>Build a better experience, and I will gladly pay for it. Until then, Apple (grudgingly) gets my dollars.