As has been mentioned elsewhere, my exact problem with this&#x2F;Forbes approach&#x2F;elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets.<p>I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree version, you get 6 months of dead tree + digital + a <i>physical object</i> (battery) for $5 that comparing it to $4&#x2F;mo for digital only feels cheap.<p>I don&#x27;t mind paying a small amount for reading the occasional article, but I don&#x27;t want to manage a ton of new subscriptions.<p><i>Suggested Solution:</i><p>Now micropayments have never taken off for much the same reason, but what if I funded one general &quot;content publishers&quot; account with the equivalent of that $3.99&#x2F;mo? When I get to a paywalled&#x2F;ad-block unfriendly site, I could choose to fund that particular article using a micropayment from my general fund. I would have only one subscription to manage, would feel good about contributing to content I felt was quality, and people would get paid.<p>Of course, this takes content publisher buy-in, but if they&#x27;re already in the process of trying new things, how about it? Feels a little similar to the failed Google Contributor project, but with more direct decision making. Can someone go and build a great business out of this for me?