They are asking, please stop using our content without giving something back. We need something from you to continue. Here are two options. Payment, or ads that we&#x27;ll try and keep ok.<p>The response is, we&#x27;ll weaponize and win.<p>Or excuses about how I don&#x27;t contribute anything but might bring in someone who does, so how dare you. You are going to fail.<p>These are not evidence based arguments. It&#x27;s not to hard to block Ad Block users.<p>Other media companies have survived with paywalls AND ads.<p>And even if it doesn&#x27;t work out, Wired can pull back and at least say they tried.<p>It&#x27;s the self righteous behaviour about it that&#x27;s immoral. The glee at that they might fail. This can be read both above and below the lines.