That is quite the paradox, isn&#x27;t it...<p>If they lose significant eyeballs, they can&#x27;t charge a premium for the ad space. With less premium, they make less money. With less money, they can&#x27;t write the articles.<p>At least with ad block and non-adblock eyeballs, they could say we get &quot;XXX&quot;k traffic per day&#x2F;month&#x2F;year. Less traffic overall will be bad in the long run.