Most of the content I read comes through places like HN.  If Wired loses many of the more active participants on HN (who are probably more likely to run adblockers), their articles will get posted less and upvoted less, so they&#x27;ll lose many of the people who aren&#x27;t running adblockers too.  Would be very interesting to see how much impact those active participants have overall on their readership - my guess is it&#x27;s a lot.