Yes, it is indeed difficult to compete with free even with a better product. This isn&#x27;t about competing with &quot;innovation.&quot; It&#x27;s about better distribution channels for the free stuff that has always existed.<p>To be clear, there&#x27;s absolutely nothing wrong with putting photos up on the web and allowing for their free reuse. But, yes, it is the collective use of free&#x2F;cheap photographs that are good enough for their target purpose (and sometimes as good as anything a pro would have created) that are cutting into the professional photography business.