IBM actually seems to be taking design very seriously. They&#x27;re hiring 1000 designers, and the design program has significant support from the CEO. More background here: <a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2015&#x2F;11&#x2F;15&#x2F;business&#x2F;ibms-design-centered-strategy-to-set-free-the-squares.html?_r=0" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2015&#x2F;11&#x2F;15&#x2F;business&#x2F;ibms-design-cente...</a>