The article is interesting, but it fails to consider one aspect. AWS is a line of products, very broadly defined, instead of a single product, with different level of maturity.
You go from services like EC2 that are IAAS to RDS and co. that are PAAS to some foray into SAAS.<p>I don&#x27;t have first-hand insights, but my guess is that Amazon is working on many more products and offerings. And if it&#x27;s not Amazon, are company running on AWS.<p>So, I&#x27;m pretty sure that having a break-down of the internal numbers between service we could see many different growth curves superimposed. Some that still experience exponential growth, other still grow but with a slow-down. The sum is still an exponential curve.<p>tl;dr: The growth will profile will depend a lot on the pace of product innovation AWS is able to provide. And that&#x27;s different from, for instance, the Amazon Marketplace where the only innovation is going after a new category.