This article resonates with me -- anecdotally I think it&#x27;s fairly well-understood among educated people that in modern times, variations within a population exceed variations between populations, rendering broad-scale generalizations like the ones disparaged by this article to merit all the pejoratives cited.<p>This article I think is part of a greater trend -- in a historical context, the very concept of identity is undergoing a shift, from the sort of old-world understanding where who you are is determined by your age, race, gender, nationality, sexual orientation, class indicators, and various other easily condensible physical characteristics, to a more mature understanding of identity based on choices, desires, connections with other human beings, aptitude, and opportunities -- particularly how we spend our time and money. More and more, life is becoming about freedom of choice -- no more arranged marriages, mandatory lifelong religious indoctrination, army service, etc. with most of the remaining limitations resulting from what I see as the final hurdle -- a lack of class mobility. If anyone knows any academics who have covered this idea of the shift towards complex, multifaceted identity, I&#x27;d be grateful for a reference.<p>In fact I would go so far as to say that our current cultural and journalistic inclination towards these kinds of generalizations based on generational, racial, and gender-based lines,  is quite toxic and serves to implicitly reinforce these tribalistic distinctions and impede social progress at scale.<p>In fact this unintended consequence is one of my primary complaints about the cultural adoption of logical positivism, and why I&#x27;ve been gravitating more and more towards a philosophical platform based on existentialism as expounded by Frankl. Watching election coverage in the US, with their constant Nielsen-style characterizations of Black voters this and Millenials that, detracts and distracts from the objective values and platforms of the candidates. I definitely agree with the article&#x27;s point about confirming preconceived prejudices, and look forward to the point where we can focus as a society more on objective, aspirational values rather than subjective generalizations and the status quo. I&#x27;m reminded of David Foster Wallace&#x27;s quote -- &quot;Sometimes words that seem to express really invoke.&quot;