For me, the convenience of Amazon outweighs any &quot;deals&quot;. I don&#x27;t consider $10 off of a $50 item a deal. It needs to be 40%+ for the price reduction to really make a difference in my calculus.<p>Amazon has my sister&#x27;s address information already saved, I can just click it from the list when I&#x27;m buying presents for my nephews.<p>Brands still have value when properly managed, don&#x27;t let anyone tell you they don&#x27;t.