Spot on. There are sufficient players operating at comparable scale to Apple in these markets that we must conclude that trends like this are significantly driven by the demand side.<p>That&#x27;s not to say that this trend isn&#x27;t convenient for the supply side, and that this doesn&#x27;t play in, it&#x27;s just to say that it&#x27;s self-evident that you are correct - the average consumer does, in the end, prefer hard-to-repair and therefore shorter-lived devices, with the advantages they bring, to the alternatives.<p>If this wasn&#x27;t the case, there&#x27;s a HUGE amount of money on the table, and one of the other players would certainly have grabbed it from Apple, instead of mimicking their approach.