<i>&quot;Let&#x27;s be real, Apple&#x27;s never been a software company -- they&#x27;ve always made excellent hardware and good enough software that people will deal with because they want their amazing hardware.&quot;</i><p>If you swapped all occurrences of &quot;hardware&quot; and &quot;software&quot; in the above statement with each other, you&#x27;d have what people said about Apple in the 1990s.