I used to work for a news paper website. We sold display and site-takover ads for many times the CPM that you&#x27;d get for Google ads.<p>To find roughly what advertisers pay just google &quot;sitename rate card&quot; and you&#x27;ll get the list price. Actual price might be less (if they are having problems selling it all) but in many cases it will be close (or at least ballpark) to what ads are actually selling for.<p>Example:<p><a href="http:&#x2F;&#x2F;www.independent.co.uk&#x2F;advertising-guide&#x2F;rate-cards-and-specs-1955869.html" rel="nofollow">http:&#x2F;&#x2F;www.independent.co.uk&#x2F;advertising-guide&#x2F;rate-cards-an...</a><p>Shows they are&#x2F;were selling at between £20-40 per CPM for various banners.