If advertisers thought about long-term, we wouldn&#x27;t be in this mess in the first place. Thinking short-term is actually a staple of business. And so advertisers have for ages been burning trust to boost sales metric, and now they are surprised people are rebelling when they finally have means to do so?<p>The problem with advertising, on-line and off-line, is that it&#x27;s user-hostile. It&#x27;s manipulative and abusive even before you add trackers and malware on top of that. Maybe there was a time when advertising existed to inform people about available choices. I don&#x27;t know when that age was, but it&#x27;s not what&#x27;s the focus of advertising nowadays. If you&#x27;re acting hostile to me and my friends, I have a right to defend myself, and to instruct my friends on how they can defend themselves.