I don&#x27;t believe that changes are being made as thoughtlessly as this article portrays. Twitter employees read the same things you and I read, you can be damn sure they&#x27;re aware swapping the Moments tab caused a bunch of accidental clicks.<p>The article ascribes the decision to ignorance, or being bad at measuring. That doesn&#x27;t feel right here. Swapping tab order is going to guarantee more people look at it, and maybe the thought process is that twitter moments is a great feature so even some accidental clickers might start using it as a result of actually seeing it for the first time.<p>Call it hubris or not caring about your users or whatever; the point is, all of these &quot;dumb&quot; decisions are being made by people whose job it is to think about them.