One of the things I&#x27;ve started doing is having a generic title  for a post&#x2F;article on the actual website (Facebook Offices - Menlo Park) and then using a more editorialized title for social media sharing (Tour of Facebook&#x27;s Sprawling Menlo Park Campus).<p>Because I do all of the editing on the site, I remember a time when I just felt hollow trying to editorialize every post title published when some just didn&#x27;t need to have any particular aspect of them highlighted.