If you&#x27;re going into a market with an existing market leader, you need to make sure you have a better way of attracting customers.<p>A lot of engineer types don&#x27;t understand the sales cycle and how to design their sales funnel to capture curious visitors and cultivate them into paying customers.<p>Before launching a SAAS, look at whether you have a plan on attracting your &quot;ideal customer&quot; at a rate that makes economic sense to start your business venture.