I don&#x27;t get this criticism. In pretty much every web-based shop I&#x27;ve ever worked, &quot;the site&quot; is unambiguously &quot;<i>our</i> site&quot;, for the local value of &quot;our&quot;. And on every website I can remember ever having seen that language, it was referring to the very site I was at that moment browsing.<p>That&#x27;s not attitude, it&#x27;s linguistic convention.