It&#x27;s unclear whether this is a hoax or not. Anrell -- Pepsi&#x27;s ad agency at the time -- refused comment. Certainly parts of the document are straight (even if they&#x27;re recreated). The Pepsi circle does echo a smile, and when the off-kilter smile logo was unveiled, it was unveiled with each product getting it&#x27;s own customized logo. See the various 2008 - 2010 product pages on <a href="http:&#x2F;&#x2F;logos.wikia.com&#x2F;wiki&#x2F;Pepsi" rel="nofollow">http:&#x2F;&#x2F;logos.wikia.com&#x2F;wiki&#x2F;Pepsi</a><p>This level of BS has been seen before, lest Lucent Technologies&#x27;s old red ring logo, and the story that came with its unveiling. <a href="http:&#x2F;&#x2F;www.theregister.co.uk&#x2F;1999&#x2F;08&#x2F;10&#x2F;lucent_logo_captures_company&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.theregister.co.uk&#x2F;1999&#x2F;08&#x2F;10&#x2F;lucent_logo_captures...</a>