If you walk into a small business you have a good chance of talking to the owner or somebody else who is important.<p>I talk about local advertising issues and other things that affect their business all the time as an aside to any other reason I go to their shops.  I don&#x27;t have an offering in this market yet it is one I am interested in.<p>If I were you I would show up at slightly off peak hours (say 2 PM at a restaurant,  definitely NOT open or close) and try to talk somebody in person.  If you buy a coffee or something like that it is all the better.<p>For that kind of a sales call the real value is what you can learn from them so,  seriously,  you want them to talk 90% of time.  Despite the &quot;elevator pitch&quot; culture,  you&#x27;re better off listening to them about the challenges they have than you are pitching a solution,  and if you are going to pitch,  do it by directly showing how your solution addresses the problems I just told you.