On hand they say if everyone is digging for gold, start selling shovels. Everyone is doing start-ups, maybe sell them dashboards, log aggregation services, api testing tools, virtual whiteboards and such.<p>On the other hand, if you sell to just a few, now your own volatile future is coupled with theirs. You might run out of cash, hire bad people, make bad decisions -- the company fails, and that chance is now multiplied by the chance that other company make bad decisions, bad investors, burn through all the cash etc.<p>So it seems the answer is to just sell to a lot of startups, to spread your risk. That might end up like the sub-prime mortgage crisis. The risks everyone thought were decoupled from each other, weren&#x27;t actually. So when start-ups start imploding and investors start looking at ... I don&#x27;t know solar, hyperloop, or robots, the panic spreads etc.