That&#x27;s a rather ill-informed view of Rushkoff.<p>Rushkoff has been charging for stuff since before Eternal September. He has a track record of making things happen that dates back to a time before &quot;startup&quot; was a word with an online scene associated with it.<p>&gt;never at all considers justifying why people should listen to him, simply that it costs him time to create this content.<p>I suspect he&#x27;s done a lot more considering than many HN readers have.<p>It&#x27;s true that Rushkoff is making - and has always made - the dissenting point that perhaps the Internet should be more than a machine for extracting cash and attention from the people who use it.<p>In fact he&#x27;s suggesting that the most useful models are the ones that <i>contribute</i> to users instead of trying to battery farm their time - and also that &quot;creating shareholder value&quot; really isn&#x27;t the most sophisticated or interesting of all possible social and economic goals.<p>I don&#x27;t doubt some people find his views threatening. Personally, I don&#x27;t see any reason to dismiss them out of hand without at least trying to understand them first.