As a music producer I pay 79 EUR &#x2F; year since 2011 because I enjoy having a practically unlimited storage space for my own productions, may it be a complete song or stems (individual instruments) that I share with musicians I collaborate with.<p>80% of the tracks on my account are private. I mostly use Soundcloud as a musical post-it system so I can easily listen to my productions in different settings (car, friend&#x27;s hifi system, earphones etc.), share tracks with label in a &quot;secure&quot; fashion.<p>I was really saddened to see they introduced ads even for people who actually pay for their service, I felt literally betrayed and angry but fortunately it did not last long. However it leaves traces.<p>I still find it amazing that they did not introduce basic filters for the stream, like &quot;just grab house mixes at least 45 minutes long&quot;...<p>Anyway, I am still quite happy with the service even if I could do the same on my own dedicated server, minus the social network thing.<p>I just wish them good luck but I hope that their longevity will not be due to ads served even to subscribers...