The passenger load factor has generally been going up since 2008. See e.g. <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;British_Airways#Business_trends" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;British_Airways#Business_trend...</a>