Business owner with great conversions won&#x27;t participate. Business owner with sucky conversions will.<p>See <a href="http:&#x2F;&#x2F;www.investopedia.com&#x2F;terms&#x2F;l&#x2F;lemons-problem.asp" rel="nofollow">http:&#x2F;&#x2F;www.investopedia.com&#x2F;terms&#x2F;l&#x2F;lemons-problem.asp</a>