Web conversations like this are terrible. Clicks are a very small part of what advertisers are buying, even if that&#x27;s how it&#x27;s measured. Just like sometimes when you&#x27;re at a cafe you buy a cup of coffee, but actually what you want is the nice space to work and an internet connection for a couple hours.<p>(Some) advertisers are actually smart. They do extensive, scientific research around attribution and effectiveness. Even if you don&#x27;t click on ads, you&#x27;re influenced by them (yes, you, too). They can track that, and it&#x27;s a large part of what they&#x27;re paying for. Just like TV ads.