&gt; I wonder how many page views it takes for Wired to earn $1.<p>When I read the price, I immediately wondered &quot;what are they doing to my computer with those ads that they&#x27;re making $52 a year when I read maybe four stories a year?&quot;<p>Companies trying to sell subscriptions have never understood how to set prices. One thing they&#x27;re not taking into consideration is that you&#x27;re a lot more likely to click on an article if it costs you nothing but time. For many readers, even $1 a year isn&#x27;t a good value.