I wonder, was Amazon losing money at the same scale? The graph in the article shows revenue is huge in contrast to loses, while it keeps growing while losses are stable. For soundcloud, increase in revenue means an even bigger increase in losses. That said, I don&#x27;t know how it was for Amazon at the beginning. It is clearly that in the last years Amazon was willingly operating at losses, because it needed AWS to be competitive enough to dominate that market, so it was clearly an investment in the future rather than a struggle, from it&#x27;s strong online retailer position which was making lots of money...