Agreed. I think Wired, as well as other publishers, are missing the point here. I don&#x27;t have any issue with ads in general - but if we&#x27;re talking about ads that Wired has no control over and just fetches from a network, it&#x27;s a whole different story. The same applies to ads that significantly increase page load times, bandwidth usage (I&#x27;m forced to use a metered LTE connection) or privacy concerns.<p>Simple static ads would render most of these concerns unnecessary, but I doubt there&#x27;s any incentive to go back to that kind of &quot;outdated&quot; advertising.