&gt; Quality content, services, and products are expensive to make. An internet where we pay for it instead of it being supported by user targeted ads isn&#x27;t going to be covered by paying 10 cents per article you really liked.<p>Searching tells me that CPM is typically between $1 and $10. That implies ad income per site view of $0.001-$0.01, right? The fact that clicks are worth $1, or even $100, is irrelevant. What matters is ad income divided by site views. If every viewer paid that price, enforced by a paywall, the owner would earn as much as they had from ads.