&gt; I mean you&#x27;d hope that it&#x27;d stick, but it doesn&#x27;t. Nothing more infuriating than people talking the talk whilst you&#x27;re walking the walk. My reading list is longer than your business plan, so fermez la porte and do stuff instead of distracting me whilst I&#x27;m trying to work.<p>Why infurating? Are you expecting them to appreciate you for how awesome you are? It&#x27;s almost never going to happen, even if you are truly awesome - that&#x27;s just how people are.<p>The solution is to not have business conversation with people you consider clueless about business. Talk to them about football or whatever if you like them and want to maintain a friendship, or simply don&#x27;t talk to them at all.