Or they see a better ROI.<p>The entire world&#x27;s population is aging and death by accident is becoming more and more rare.<p>Health care can essentially become an inelastic good, if you can decrease the entry price you will pick up more and more customers.<p>If you do it right you can get customers for life and then use your product to extend their life.<p>Not to mention the rich people that fund this can rationalize away the existential problem.