Garbage attracts the masses. Advertising pays the bills. The unnecessary crap that we developers would blow away are, unfortunately, the only thing that the laity come online for and therefore the only reason why we have jobs&#x2F;customers.<p>Better we explore techniques to optimise, no matter how incremental, so that we can shave as many milliseconds as possible without compromising on the nectar of content and thus challenge native app experiences on mobile devices.