This stuff works.  Sometimes it seems to me that TV ads must be ineffective.  Unlike a Web ad there is no direct link between the ad and a buy.  So why does the advertiser bother?<p>Then I was buying life insurance.  So I go to some lead generation website.  I see a whole bunch of companies I had never heard of.  Then I see Prudential.  Rock.  I see Metlife.  Snoopy.  I see ING.  They sponsored the NYC Marathon that I ran in.<p>I didn&#x27;t get Metlife, so much for Snoopy...but I didn&#x27;t get a company I had never heard of either.  For a few I said &quot;never heard of them&quot; and for others I&#x27;m sure my eye just skipped right over them.<p>Ads work and I bet they do work even on people who say &quot;ads NEVER work on me.&quot;  Really?  When you are buying a new product, all the ad impressions you have had make absolutely NO difference?  Are you sure?