&gt;There&#x27;s a bit of a Moral Crusade against payday lenders, because the rates they charge are exorbitant and their customers are poor, and people find that shocking. Since they&#x27;re so obviously Bad Guys, then it&#x27;s okay to do things like this to Get Them, right?<p>It absolutely is. They&#x27;re bottom feeding scum whose profits are driven by the irrational financial decisions that occur under conditions of desperation and panic.<p>&gt;Never mind that a payday loan may be a much better deal than a late payment on something important<p>Never mind that they capitalize on two very common cognitive biases:<p>* Shortened time horizons of the financially distressed (your limbic system kicks in when you panic, causing people to make irrational decisions).<p>* A bias towards optimism in emotionally healthy adults.<p>When payday lenders are prohibited (like in Ohio) the poor end up better off in the long run.<p>Only if you believe the neoclassical, neoliberal fairy tale that is the eternally rational consumer would it make sense to support these scum.