For better or worse, I suspect a large part of recent developments in India regarding zero-rating services were supported as &quot;let&#x27;s deal a blow to the big bad corporations affiliated with the western civilization that colonized us! we don&#x27;t like them!&quot; rather than a matter of intrinsic merit. It&#x27;s a common motive in a variety of nations.<p>(edit: in this case, I suspect it might be &quot;for better&quot; and not &quot;for worse&quot; in effect, but I still suspect the ulterior motive.)