That reminds me of a statement that the CEO of the multinational I used to work for made in 2008, he said:<p>&quot;Management best practice is to &#x27;cut fast and deep&#x27; at the start of a recession&quot;<p>&quot;We&#x27;re really surprised how quickly demand has dropped&quot;<p>I wasn&#x27;t daft enough to point out to the CxO who passed this message along to us that if everyone is doing the first of these then surely the second shouldn&#x27;t come as a surprise?<p>[NB this wasn&#x27;t a criticism of the CEO implementing a &#x27;cut deep and cut fast&#x27; policy - he was exceptionally good at his job, just surprise that given he was so obviously extremely bright that he didn&#x27;t make the obvious inference.]