&quot;how can we get better at getting people to place deposits online&quot;<p>I saw your site yesterday, was put off by the fact you&#x27;re accepting deposits but most of the floorplans are not even available.<p>Also, wasn&#x27;t clear to me that these were &quot;production ready&quot;. More than saying it, prove it (pictures, videos, etc). I&#x27;m not spending 500K on a beta product, that works for software not so much for homes. Even with Tesla&#x27;s roadster, I had followed for a couple years before they ever sold one to the public. I didn&#x27;t realize it at the time, but they did a long-term content marketing strategy. They talked about the technology, design, and a lot of teaser content. All that probably pulled in plenty of deposits but over the course of years as people saw the progress they were making and got excited.<p>On your site - it felt like all I saw were renderings which make me think this is at an experimental stage. Is this house built to last? Will it work in my climate? Could I just hire an architect and replicate the same thing for half the cost? What&#x27;s the mortgage process like for this? I felt like I had a lot of questions unanswered. I&#x27;m not really in the market but like to follow new home solutions.<p>I think as you get questions from potential buyers, turn that into content to educate your audience. Talk about the materials, technologies, design considerations. I think you&#x27;ve probably done a lot of work that could get people interested, it&#x27;s a long-term thing and I would think people have to be 100% confident in this product to put a deposit. Which leads to another thought, is a deposit the best CTA? Maybe have them schedule a sales&#x2F;info call with someone? Ease them into it. Answer their questions.<p>Edit:
I revisited the site and see that you are leading with a sales call, but on my first visit when I saw &quot;reserve now&quot; and talk of the $10k deposit, I assumed the button was going to ask for my money.  Might want to make it more clear that you just want to talk.