I agree it&#x27;s not rigorous, but it&#x27;s not necessarily bullshit.<p>We <i>know</i> the placebo effect is quite strong (stronger than we can fully account for, in fact.)<p>Postulating that it is possible to engage the placebo effect voluntarily is an interesting claim, but given that the placebo effect <i>does exist</i> it is not, on the face of it, impossible.<p>I&#x27;m definitely interested in more rigorous research in this area.