This is just a competitor trying to stand on Box&#x27;s shoulders, and it definitely doesn&#x27;t belong on HN. Here&#x27;s the disclosure from the piece:<p>&gt; Full disclosure: I’m COO of Hightail, and we indirectly compete with Box. They are bigger than us and focus more on large enterprises across various industries, while we target small-and-medium businesses in creative industries such as consumer goods, advertising and media &amp; entertainment. Although I’m not a Box shareholder, I can’t claim to be completely impartial. My assessment of Box is not only as a competitor, but also as a comparable for how our company should be valued. I should also note that I’m far from an accredited financial advisor. These opinions are my own observations and are not a recommendation to buy or sell shares.