Three things colleges care about:<p>1. Enrollment
2. Retention
3. Graduation with a job.<p>Enrollment is priority one, so they need nice campuses to get you in the door, good facilities to entice you to come. They&#x27;ll advertise small class sizes with individualized attention because the current generation loves to hear that. (Of course this means they need more faculty to be there in the room.)<p>Graduation with a job is second because they need to show that people come out of the school. This of course becomes marketing material for #1.<p>Retention is the one they leave up to the departments and faculty.