Except that I doubt they&#x27;d want their entire output to end up in fleets. The margins are far lower.<p>The whole trend away from personal ownership of cars is very bad for manufacturers because it changes the buying decision from an emotional one to a carefully calculated business one.  People are generally willing to pay far higher margins when emotions are involved.<p>I suspect they feel they have no choice but to get involved in this trend, and are very unhappy that they&#x27;re doing this.