In the context of this discussion, &#x27;self-publish&#x27; means you control your content and its distribution. In that sense, Twitter and Tumbler are not self-publishing, since they own the software and can do pretty much whatever they like with your content. Also, you can&#x27;t just pick up your Tweets and move them all to Facebook while retaining the same URL, whereas you <i>can</i> do this moving from self-hosted WordPress to self-hosted Jekyll.<p>That said, I don&#x27;t think it&#x27;s become harder to self-publish, but it hasn&#x27;t matched the progress made by services like Twitter.