<i>&quot;Imagine if they had opened one store, and then iterated on it until they got it right&quot;</i><p>They couldn&#x27;t launch just one store.  That was the root cause of everything according to the article.<p>Target Canada took over the leases on all that real estate at once - it was costing them money to leave those stores empty.  That&#x27;s what drove the insane schedule.