&gt; The NYTimes is at the forefront of dynamic content and page layouts<p>Perhaps, but it&#x27;s not implemented in production; that is, it&#x27;s not implemented in the vast majority of their content. I know Snowfall was a big deal to some, but I&#x27;ll bet most readers of the Times have no idea what it is. I&#x27;ve never heard it discussed outside news&#x2F;tech insiders.<p>Also, dynamic content and page layouts are not multimedia.<p>&gt;* The font in their title... Serif fonts aren&#x27;t dated, and this is part of their branding and aesthetic.<p>That font is dated, beyond a doubt.<p>&gt; a company founded in 1851 will not have the same aesthetics as a company founded in 2016<p>That&#x27;s what I meant. They are tied to 1851 and say it loud and clear. Others do update their branding.