I graphed Google search trends for different platforms [1] a few weeks ago. If Facebook is like the others, it crossed its peak three years ago and is dying ever since, something that matches my personal experience on Facebook. So where does this disparity come from, how can Facebook keep announcing new records while the search trend points downwards for about three years? Did they manage to break free from the correlation? Maybe because of the widespread use of its apps? Does the rise of WhatsApp play a role in the presented numbers?<p>Don&#x27;t get mislead by the normalization, Facebook has still more than six times the search volume compared to the peak of Myspace.<p>[1] <a href="http:&#x2F;&#x2F;i.imgur.com&#x2F;SGci58n.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;SGci58n.png</a>