Only problem is charging money is illegal.  I was thinking of &quot;implying&quot; that you may have to pay one day, and having the register button say &quot;Sign up for your free trial&quot;, which will be an infinitely long free trial.  But then again, the site is all about trust, and you&#x27;ve already tricked them from the start with this method.<p>Yeah I tried the approach of a quirky, 1 owner website, and it didn&#x27;t work.  I&#x27;m still trying to clean up all the jokes, memes, etc.<p>Hmmmm, yeah I can see how a first impression is that the site is a penny auction site.  I definitely need to rethink the front end design and UX flow.  Maybe don&#x27;t even show the prizes until they&#x27;ve registered.