&quot;We&#x27;ve developed technology to determine when clicks on mobile ads are accidental. &gt;Instead of sending you off to an advertiser page you didn&#x27;t mean to visit, we let you continue enjoying your slideshow, and the advertiser doesn&#x27;t get charged,&quot; he said.<p>They need to look more closely at mobile sites and not just apps. There are many times I&#x27;ll click and ad by accident when scrolling down.