The reason that advertising and consumerism are necessary is that we have a system in place for people to coerce other people to do things, it&#x27;s called the economy. What if people really did not need that much out of other people? Well then there would be unemployment. The psychological experiment is a socialization experiment to give everyone something to do, so that the system can run and distribute resources... more to some and less to others, depending on how much what they do is valued by other people.<p>Compare that to other systems, whether people are not working for stuff other people want. Everything is very expensive, and everyone is very poor. The system creates a certain order through this psychological experiment. Is that order good or bad depends on what outcomes you are looking for.