The fuel cost of a Falcon 9 launch is ~$200k. In a perfect world (tons of launches), lets say (generously) that we get launch costs down a million a pop, all things included.<p>BO&#x27;s New Shepard is shooting for something like $100k or less per flight. The rocket is much smaller, uses less fuel, and is much easier to move around on the ground, reducing fixed launch costs. It&#x27;s at least an order of magnitude lower in price, for a completely different service (suborbital tourism), which will make it accessible to a much larger market.