For all the hate this device gets, it has its fans. Particularly (in my experience) middle-age &quot;tech enthusiasts&quot; (commonly, folks who don&#x27;t work in the industry but consider themselves trendy because they know about the newest devices) who already have work devices and use laptops and tablets a lot already for mostly mundane personal tasks.<p>For them, a larger iPad with a keyboard is all they need for their personal work (email, Googling, etc), and the huge screen &amp; 4 speakers are icing on the cake for watching Netflix or HBO Go with their spouse in bed.<p>It was hard for me to understand this appeal because it&#x27;s often made out to be an office productivity device a la Surface Pro. I doubt it&#x27;ll succeed that way. From what I&#x27;ve seen, people seem to see it as a quick, slick, light, no-frills laptop replacement for <i>personal work &amp; play</i> for people in an older, more affluent demographic...and it fulfills that use case very well.