Yes, I agree. The moral issue is allowing people to take out loans that they are unlikely to be able to repay, based on their personal finance history. I don&#x27;t (yet) see how LendUp does a better job of that for first-time borrowers than any other payday loan company.<p>Perhaps this is addressed by limiting the first-time loan amount to something small (like $250), and scraping the borrower&#x27;s online banking statements as part of the approval process in order to predict (based on the account history) whether they are likely to be able to repay within a month. I don&#x27;t know.