I think it&#x27;s pretty funny that on the HN front page right now is a NYTimes article from the company&#x27;s Google beat reporter about how trying to interview Larry Page is &quot;emasculating&quot; and then this announcement is accompanied by an image &quot;shaming&quot; the NYTimes web site for being unencrypted.<p>As to the feature itself, I don&#x27;t think it&#x27;s a big deal at all. We all know that the average internet denizen doesn&#x27;t understand HTTPS at all and would just as likely ignore it as anything. The only people that would see and understand this new red X for what it represents would know that it doesn&#x27;t really matter that the lolcat meme they just downloaded came through an unsecured channel.