Well played. You took a dying app, and managed to bring it back onto the radar by spinning a story that has nothing to do with the app itself.<p>There must be some sort of pro version of the Hype Cycle circulating in the Valley (<a href="http:&#x2F;&#x2F;www.gartner.com&#x2F;technology&#x2F;research&#x2F;methodologies&#x2F;hype-cycle.jsp" rel="nofollow">http:&#x2F;&#x2F;www.gartner.com&#x2F;technology&#x2F;research&#x2F;methodologies&#x2F;hyp...</a>). &quot;Okay marketeers, we need to begin the &#x27;underdog&#x27; portion of our marketing campaign. If that doesn&#x27;t work, then we may need to engineer a scandal to boost traffic&quot;.