Few thoughts:<p>* Was your GA reporting period covering the day? The reporting always defaults to up until yesterday for me<p>* AdBlockers! Facebook click tracking may use backend metrics while GA is frontend, and blocked by various adblockers.<p>I&#x27;ve really enjoyed Segment.io, you can track GA page views etc via the backend which could provide better metrics ¯\_(ツ)_&#x2F;¯