If their costs had been 20% higher, they still would have priced others out of the market by using VC money to subsidize (as they still do now). Technically their prices were higher than cabs, since they were only black cars for the first two years.<p>I personally never take cabs anymore even if they&#x27;re cheaper, the Uber experience is 10x better IMO. The only time I&#x27;ll consider it is when I use Flywheel on NYE to avoid surge pricing.