I have <i>zero</i> data to back this up, but I would say that this will damage you more than help.<p>If even a smallish percentage of key athletes&#x2F;celebs&#x2F;whatevers move exclusively to Instagram or something else, it would seriously disrupt Twitter. IG would <i>love</i> that, in fact.<p>Plus, how many people with over 10k actual followers are there <i>really</i>? Is $120&#x2F;year times that number really going to make a difference for the business? Seems cheap and risky simultaneously.