Edit: realized I had a contextual homonym typo... and it has been too long so I can&#x27;t edit. (Why does HN do that... gah)<p>&gt; or Claim-Monetize (claim content, ad advertisements<p>ad --&gt; adds<p>Which is an interesting distinction because this means content that had no in video ads (pop over text ads, pre-roll ads, trueview ads) can get ads added to it when it is claimed, if that is what the claimer chooses to do.