Why spend money on marketing when you could spend that on legal defense and receive an endless stream of good will and positive publicity?<p>Technically inclined customers are inevitably the ones who sell NewEgg to non-technical users because non-technical users will look to ghe technically inclined for advice when they are out of their depth.<p>We love the site for it&#x27;s accurate and in-depth user reviews. We love them for fighting patent trolls and standing up for the little guy trying to build a product. The little guy that many of us aspire to <i>be</i> one day.<p>Being slightly neurotic and overly-excitable about the technical things we like, we can&#x27;t help ourselves but to share that info with anybody&#x2F;everybody within earshot.<p>Traditional marketing has a deterministic half life dependent on the length of people&#x27;s attention span; which is growing shorter with every tweet, instagram photo, FB post, etc. That&#x27;s why it&#x27;s so damn profitable. The more marketing materials sold, the more marketing materials will be needed to remain competitive.<p>NewEgg is the &#x27;real deal&#x27;. They stand up for the tech community against greedy abusers of legal policy. Whatever goodwill and success they receive as a result of it, they&#x27;ve earned.