repnation probably meant that of the 30% they keep half (which I think I&#x27;ve heard before). That doesn&#x27;t seem to be accurate though; apparently in 2014 the WSJ reported (paywalled) they switched to keeping most of it; see (in lieu of a primary reference; I can&#x27;t be bothered searching further):<p><a href="http:&#x2F;&#x2F;www.beyonddevic.es&#x2F;2014&#x2F;06&#x2F;25&#x2F;what-we-learned-about-googles-app-revenue&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.beyonddevic.es&#x2F;2014&#x2F;06&#x2F;25&#x2F;what-we-learned-about-g...</a>