I think the biggest thing, and one that a lot of people are missing, is that the 6&#x2F;6S phones caused a one-time burst of switchers who were only on Android because they wanted big phones and they previously couldn&#x27;t get them from Apple. (Evidence: a year after the 6&#x27;s release, this happened: <a href="https:&#x2F;&#x2F;theoverspill.wordpress.com&#x2F;2015&#x2F;09&#x2F;01&#x2F;premium-android-hits-the-wall-the-q2-2015-smartphone-scorecard&#x2F;" rel="nofollow">https:&#x2F;&#x2F;theoverspill.wordpress.com&#x2F;2015&#x2F;09&#x2F;01&#x2F;premium-androi...</a>) Now 1.5 years into the 6&#x2F;6S cycle, almost all of them have switched, and iOS-vs-Android market share (in saturated markets) has reached a new steady-state.