I was talking design with a friend yesterday, and she said something interesting: &quot;The reason all these companies have cute logos is to remind you that they&#x27;re easy to use. Rounded corners and scratchy infographics conveys that this is simple software, even if it&#x27;s doing a lot behind the scenes.&quot;<p>As the article points out, 140 characters is not what&#x27;s driving this. If you&#x27;re using standard English everywhere, your Facebook posts sound like your cover letters, and that&#x27;s weird. For a generation who&#x27;s been dubbed &quot;amiable&quot; as one of the highest virtues, this isn&#x27;t OK. Figuring out ways to invent slang so it cleanly translates to written text is pretty hard. This is a pretty clever solution to that: anybody who&#x27;s a native speaker can do it, if you read it out loud, it serializes &#x2F; deserializes pretty well, and it&#x27;s novel.<p>FWIW, I&#x27;m 30, and I do know people who talk &#x2F; tweet like this. It&#x27;s mostly done sarcastically, though when you do it all the time, is it really sarcastic?