Right, and I guess I meant to imply that it is some of the unwashed non-elite masses that notice that stuff.  Our product is for people who are bad at software and want an easier way to do task X, but they still know to look for the green lock.  I don&#x27;t have strong data but I&#x27;d just say-- don&#x27;t underestimate the web knowledge of people who are mostly making cat pictures.