&gt; Let me ask you a simple question - who gets to decide what stuff should or should not be shoved down people&#x27;s throats?<p>The people whose throats they are being shoved down, i.e., the consumers. Right now you have a situation where Rey action figures are <i>unavailable</i> to consumers who want to buy them, because some marketing executives thought they knew what people wanted better than the people themselves.<p>Did you even read the headline? (I&#x27;m not even going to ask about the article.)