&gt; what emerged is a story of a company trapped by an overly ambitious launch schedule, an inexperienced leadership team expected to deal with the biggest crisis in the firm’s history, and a sophisticated retail giant felled by the most mundane, basic and embarrassing of errors.<p>Big-bang launches aren&#x27;t just bad in software. Imagine if they had opened one store, and then iterated on it until they got it right. Then a second store, maybe a third, and slowly spread out. They&#x27;d have built a successful organization in 5 years rather than one that collapses after 2.