Because the internet doesn&#x27;t need a HUGE lossless animated image format. What it needs is something GIF-like (animated images with no sound) that works universally, is smaller, and doesn&#x27;t consume too much battery on mobile devices.<p>So BPG (or others) could replace GIF for the way GIF is commonly used today, rather than a direct 1:1 drop in replacement in all scenarios. If you really need lossless then continue to use GIF, support isn&#x27;t going away soon, but for small soundless animations, a better alternative may be welcomed.<p>PS - The statement &quot;The author clearly doesn&#x27;t know what they&#x27;re talking about.&quot; is inflammatory and needless. The author never said anything either way about lossless&#x2F;lossy.