&gt; Are there good startup-oriented books on go-to-market strategy, distribution channels and business models?<p>- Competitive Strategy by Michael Porter. (But just reading the HBR On Strategy book is probably good enough to get you started.)<p>- Positioning by Trout &amp; Ries<p>- <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Business_Model_Canvas" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Business_Model_Canvas</a><p>If you search for things like &#x27;marketing channels map&#x27;, there are plenty of results. But it&#x27;s more important to have a few key tactics that play into your strategy, and then your engagement with the rest of the marketing channels is going to be pretty generic for most businesses.<p>And I don&#x27;t think there is an authoritative encyclopedia of business models, or at least there wasn&#x27;t the last time I looked into it.