Alice would make a lot because she&#x27;s billing as a consultant that evaluates needs and produces a working, scalable, &quot;runs itself&quot; solution.  She&#x27;s not being paid for making WP sites, but for identifying that your complex needs can be satisfied thereby.<p>It&#x27;s like the old joke, &quot;I&#x27;m not billing you $500 for tightening a screw; I&#x27;m billing you $500 for the expertise needed to recognize that that was your problem.&quot;<p>(In my work, there have been times when I spent a week working on a problem and ended up with pull request changing only five lines, but it took a lot of research to find out exactly how to change those five lines.)