Companies the spend the most on Facebook ads track the resulting revenue they earn very closely.<p>So even if lots of clicks were fraudulent, they&#x27;re looking at ($ earned from clicks)&#x2F;($ spent on clicks). Based on Facebook&#x27;s continuing increase in earnings, it&#x27;s safe to bet that lots of major advertisers are seeing this ratio returning &gt;1, and are therefore increasing their spend.