I went to your website before reading this, because I like things like Blue Apron, and I like desert, and I had the exact same reaction as all of your other customers: it&#x27;s just too expensive.<p>I feel like I would be your target market: in theory, I enjoy cooking and baking, but I never do much.<p>Have you considered repackaging your product as a &quot;mail order pastry course&quot;? I feel like I would be more likely to pay more if this is framed as &quot;learn a new skill&quot; than &quot;here&#x27;s a kit that makes delicious pastries&quot;.