<i>&gt; FB still is the only reliable source for advanced targeting of ads. This has massive impact on ROI for performance marketers.
</i><p>A few years ago, a report came out saying that approximately 6% of Facebook advertisers were actually seeing a positive ROI.  A more recent survey of small businesses [1] showed that 41% felt they received some positive ROI.  These numbers suggest that Facebook advertisers are likely losing billions of dollars per year overall.  There just happens to be a large glut of capital out there willing to chase metrics other than ROI right now - things like brand recognition and app installs.  Eventually though, some people are going to notice that they are losing money, and the gravy train may at least slow down.<p>[1] <a href="http:&#x2F;&#x2F;www.manta.com&#x2F;resources&#x2F;research&#x2F;social-media-marketing-roi&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.manta.com&#x2F;resources&#x2F;research&#x2F;social-media-marketi...</a>