Well it&#x27;s easy to forget though, that Apple used to have a long running policy of not allowing any apps that compete with built in software. They&#x27;ve softened on that, but it&#x27;s still often the case that third party software on Apple devices is very much second class citizens. I&#x27;m a relatively happy Apple user, but there&#x27;s a lot of software they provide that is imo awful, but can&#x27;t reasonably be substituted (I&#x27;m glaring at you, iTunes). So I don&#x27;t think you can really argue what Apple does is a win for for customers.