Not sure if Apple would see much of a return from this though. Thus not sure if it will happen. TV lifecycles are long; each replaced just under a decade. It&#x27;s a tough business with low returns on invested capital.<p>The other issue is content. Would make sense for them to partner up with Netflix. Netflix has streaming rights (don&#x27;t know how precisely streaming is defined in their contracts), and Apple knows how to make consumer devices that users want and will pay for.<p>Would be good to see an improved version of the Apple TV box (sans wires).