<i>&gt; My partner Brad became obsessed with the strategy and go to market and told Dave Morgan, the founder and CEO, that he was “working too hard and getting nowhere” and encouraged him to rethink his strategy. Ultimately Dave decided to flip the go to market model to an ad network and within a year the business exploded and it sold a few years later to AOL for something like $275mm.</i><p>Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? E.g. should startups choose business models that are compatible with existing strategy in companies that could aquire the startup?<p>List of software revenue models derived from a Fred Wilson post, <a href="https:&#x2F;&#x2F;gist.github.com&#x2F;ndarville&#x2F;4295324" rel="nofollow">https:&#x2F;&#x2F;gist.github.com&#x2F;ndarville&#x2F;4295324</a><p>OSS business models, <a href="https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Business_models_for_open-source_software" rel="nofollow">https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Business_models_for_open-sou...</a><p>Across many industries, <a href="https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Category:Business_models" rel="nofollow">https:&#x2F;&#x2F;en.m.wikipedia.org&#x2F;wiki&#x2F;Category:Business_models</a>