Bezos is also turning it into a competition: <a href="https:&#x2F;&#x2F;mobile.twitter.com&#x2F;JeffBezos&#x2F;status&#x2F;679116636310360067?ref_src=twsrc%5Etfw" rel="nofollow">https:&#x2F;&#x2F;mobile.twitter.com&#x2F;JeffBezos&#x2F;status&#x2F;6791166363103600...</a>