Lol, For all the research, disney doesn&#x27;t understand the market.  This isn&#x27;t the 1970s. Little boys don&#x27;t want female characters.  That&#x27;s not odd.  It&#x27;s the difference between playing with &quot;action figures&quot; and &quot;dolls&quot;.  Disney&#x27;s market research with little boys would show this.  But star wars fans are not little boys.  Most of them, myself included, are well over the age where girls are &quot;icky&quot;.  We want to see girls&#x2F;women&#x2F;heroines represented.  For us these are not toys but collectables.<p>Disney is also in a tough spot re depictions of female characters.  Any 3d&#x2F;toy depiction will subject them to complaints re body type.  A gold-bikini leia is not acceptable today, but any distinctively female profile will be judged harshly.  The real character&#x2F;actress may be a traditional rail-thin model, several inches shorter and 1&#x2F;2 the weight of her male counterparts.  That&#x27;s what sells tickets.  But that same profile in an action figure will be judged harshly.  I understand why they might want to avoided the debate.