He has a point when you are talking about a large company. It is hard to extract the full potential of most 10x engineers in this setting. Difficult, but not impossible. Put those people in R&amp;D or in some leaner group creating the next thing, not the current one. If what they make doesn&#x27;t have a net positive impact then throw it away.<p>In a small startup the 10x&#x27;ers are critical. When you don&#x27;t have a product sitting around and deciding what to build is probably worse than giving up. MVP it over and over until you have something. 0.1x&#x27;ers please don&#x27;t apply.