Well consider this example (idk how similar it is to the case in the article)<p><pre><code>    @abc, 11:10  Yay football #superbowl #football
    @xyz, 11:11  abc sucks #superbowl #football
    @abc, 13:20  I just had potato soup for breakfast #soup #breakfast #goodmorning
    @xyz, 13:21  Wow I really don&#x27;t like abc #soup #breakfast #goodmorning
</code></pre>
Imagine months of that