Can anyone explain to me what Parse actually is?  Based on a quick read of <a href="https:&#x2F;&#x2F;parse.com&#x2F;apps&#x2F;quickstart#parse_data&#x2F;mobile&#x2F;android&#x2F;native&#x2F;new" rel="nofollow">https:&#x2F;&#x2F;parse.com&#x2F;apps&#x2F;quickstart#parse_data&#x2F;mobile&#x2F;android&#x2F;...</a> this is basically a cloud-based key-value store, is that correct?  And the value-add is basically that you can subscribe to stuff, and they did all the finicky cross-platform stuff to get it to work in mobile devices?<p>And this is something that any competent developer could write in-house in a few days, but what they were selling it for is a lot cheaper than a few developer-days?