&gt;&gt;Sell the CHIP for cheap and get people to buy the accessories<p>This, combined with inflated shipping, is probably the key.
However, even assuming some aggressive discounts, the BOM must still be higher than $9.<p>Even with crazy discounts, the CPU + Realtek Wifi + PMU alone would have to be close to $9.<p>There&#x27;s a lot of other parts as well: <a href="https:&#x2F;&#x2F;github.com&#x2F;NextThingCo&#x2F;CHIP-Hardware&#x2F;raw&#x2F;master&#x2F;CHIP%5Bv1_0%5D&#x2F;CHIP_v1_0_BOM_20151030.pdf" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;NextThingCo&#x2F;CHIP-Hardware&#x2F;raw&#x2F;master&#x2F;CHIP...</a>