The article feels ...well &#x27;obvious&#x27;... but without any real insights into <i>what</i> good design really is. It&#x27;s a little bit like saying &quot;What&#x27;s a good investment&quot;  - One that makes you money. Or &quot;What&#x27;s good code&quot; One that doesn&#x27;t have bugs. It tell you something that&#x27;s obviously true, but there isn&#x27;t much you can do with the info.<p>Compare that with a nugget of wisdom from Charles Eames - someone who actually built things that designers can look upto. Humble, to the point and <i>not</i> obvious but insightful.<p>Is there a design ethic?
There are always design constraints and these usually include an ethic.