That article, and Eric Ries&#x27; book, define an MVP as a &quot;<i>version</i> of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.&quot; A &quot;version of a new product&quot; doesn&#x27;t have to be a product.<p>The classic example of an MVP that Eric Ries uses is the explainer video Drew Houston created for DropBox <i>before</i> building the actual product [1]. The video worked as an MVP by helping Houston test his assumptions, but I don&#x27;t think you could say the video itself was a &quot;product.&quot;<p>[1] <a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;2011&#x2F;10&#x2F;19&#x2F;dropbox-minimal-viable-product&#x2F;" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;2011&#x2F;10&#x2F;19&#x2F;dropbox-minimal-viable-prod...</a>