Having worked for many Norwegian startups, I can tell you that is the norm. You always open an office in the US. That is where the bulk of your sales will be. The US is like 200 times bigger than a Nordic country, so the home market will always be small for any Nordic country. You got to think exports right away.<p>Usually there will be a large sales organization in the US, and often later there might be R&amp;D there as well since that offers access to particular talent etc. But I actually find that quite a lot of American seem willing to move to Norway to work, so it is not always needed.<p>I guess many nordic companies might look American to outsiders because a lot of nordics have gone to business schools in the US, lived or worked there for a few years before etc. When people here are used to other business cultures I think it is usually American business culture they are used to.