Since he didn&#x27;t link to it himself, for those curious, Karthik&#x27;s company is <a href="https:&#x2F;&#x2F;welink.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;welink.com&#x2F;</a> - location-based social media monitoring. e.g., sentiment within a sports stadium or shopping mall.