It&#x27;s an interesting but misleading phrase, because it doesn&#x27;t allow for the fact that a bad strategy does nothing to further the overall goals of the company - where a relaxation of a bad strategy does.<p>If your strategy is &quot;Protect the crown jewels at all costs&quot; while your competitors have discovered a diamond mine, no one needs to care what cutlery you&#x27;re supposed to use.<p>Of course that sounds ludicrous, but the impression I get is that that kind of strategic confusion has been endemic at MS since Gates moved on.<p>Clever innovations like Skype Translate or even Hololens are not a strategy. Selling lots of good individual solutions still isn&#x27;t a strategy.<p>You can&#x27;t play defence on strategy (Office 2026? Windows Infinity?) You need a kick-ass plan for the 5-10 year future, and I see no evidence that anyone at MS is capable of designing a product plan for consumer markets that don&#x27;t exist yet, and then wondering how to market them - while Google, FB, Apple and even Amazon are at least thinking about it.