The problem with this is that a sexy splashy finding gets a completely unwarranted level of attention.  A study with 21 patients should never be published in the first place (unless it&#x27;s something like a medical case study - that&#x27;s different).<p>Peter Thiel quipped that &quot;The eccentric university professor is going extinct fast&quot;.  He is completely right - and what&#x27;s replacing them are incredibly media savy extroverts that are incredibly apt at marketing their own studies.