This is some clever self-parody.<p>The outer wrapper: science-flavored with no actual science.<p>It warms you up with feel-good nonsense designed to flatter the listener for being a responsible rich person and&#x2F;or smarter than all those foolish poseurs with their fancy cars and houses.<p>Then telling you to avoid overt advertising because (the article claims) it just flatters your ego to trick you into buying something, followed by ...<p>New Age hokum repackaged as Buddhism lecture you&#x27;re going to nod politely at as you scroll through without reading.<p>... and the punchline is an affiliate ad to buy enlightenment for $12<p>p.s. Overt advertising is a way of buying a piece of culture, you don&#x27;t literally need to believe it for it to work so don&#x27;t be smug if you don&#x27;t &quot;fall&quot; for it. Affiliate marketing like this is a direct assault on your brain. <i>This</i> is the evil advertising you should be ignoring, not the &quot;expensive stuff is expensive&quot; ads they use as examples.