The other problem in my mind is that there simply aren&#x27;t a bunch of highly standardized smartphones for sale without an OS of some sort already installed on it. It&#x27;s not like the computer market at all, where you can buy &quot;blank&quot; computers and or really easily wipe some crapware OS install.<p>Manufacturing hardware is stupid expensive and smartphones are really refined at this point. All the players with the capacity to make high-quality phones are already committed to their OS for all kinds of monetization strategy reasons and Firefox OS wasn&#x27;t offering anything to them.<p>Between users, devices, manufacturers and carriers, Firefox OS&#x27;s only chance was to commit to a 10-20 year plan and fund continuous development until it was so good it was obvious that it needed to start ending up on real mass consumer devices.