Can you describe this sponsored&#x2F;organic content dichotomy?<p>To get noticed, you have to have upvotes. If you have upvotes, that means that users appreciated the content. If, say, a company or person is promoting themselves and the community upvotes it, I don&#x27;t see any problem with it.  That&#x27;s how it&#x27;s supposed to work.<p>But I don&#x27;t think that&#x27;s what you mean by &#x27;disguise&#x27;. I would guess rather that you mean that some entity is paying the reddit the company to create artificial upvotes (i.e. not originating from users) and maybe even paid commenters. I personally would be surprised if there were a lot of this clearly happening (there&#x27;s a number of people on reddit that make a &#x27;career&#x27; out of debunking stories, identifying brigades, etc).<p>Can you point to some popular posts presently on reddit that are examples of it?