&gt;Are they looking to profit? Sure. Does that mean that profit is the only motive? I don&#x27;t think so. It takes guts to jump into a totally different area from what a company primarily does.<p>Not that much guts needed, when you have billions at your command. It would be more gutsy if it was a much less rich company doing it. That&#x27;s not to say that it is a bad thing, though.