I&#x27;m not sure I was explicit enough about part of my point: Microsoft has very clearly pointed its resources at making the Phone OS the same as the PC OS (the same as the Xbox OS, the same as the HoloLens OS). I think that <i>leverage</i> means that at least for the near future Microsoft has a lot of good reasons to continue to invest in phone, because, finally, a lot of those investments are <i>also</i> investments into the PC, the Xbox, the HoloLens, etc.<p>You said I should be concerned about apps, but I&#x27;m not concerned about apps because developers unlike myself that don&#x27;t care about Windows phones still likely care about PC users, Xbox users, and eventually HoloLens users, et al.<p>If I have concerns it would be with hardware, but the 950 is still new and exciting and I likely have a few years before I start to worry about replacing it, if history repeats itself similarly to my 920.<p>As for &quot;morale disaster&quot;, the problem with percentage statistics (as with most statistics) is that it is a kind of lie. Sure, 1% (or more accurately 2-3%) of the smart phone market sounds small and scary, but keep in mind that 1% is still <i>millions</i> of devices, presumably used by <i>millions</i> of people. I don&#x27;t know about you, but as an engineer I would be ecstatic to know my product was used by millions of people (many daily, many happy) I would certainly still feel that way even knowing that product was in a distant third place. It&#x27;s a good old fashioned scrappy underdog story, with a chance to make millions of people happy, sign me up.<p>As for the Zune, the &quot;ancient Microsoft adage&quot; is &quot;Top 3 or Bust&quot;. Zune never quite hit the Top 3 in what became clear was a dying product category, so bust. Phone <i>is</i> in the Top 3, and barring some weird dark horse appearing from nowhere or a hard Android fork accidentally splitting the market (which seems perhaps more likely), it&#x27;s likely to remain in the Top 3.<p>I do hope they do something remarkable (and I&#x27;m kind of betting they will) to turn around sales on the 950 or bring in sales to new, potentially exotic hardware, but unlike you I don&#x27;t think that Windows phones go by way of the Zune even if they fumble the ball a bit and don&#x27;t do something truly remarkable in the near term.