&gt; Why isn&#x27;t a CEO&#x2F;CFO&#x2F;CIO seen in a lesser light since they really don&#x27;t produce anything.<p>Consider Apple. Apple had a series of CEOs who were unable to stem the slide into bankruptcy. Enter Jobs, who turns a company 90 days from bankruptcy in the biggest corporation in the world. He did this with the same group of employees.<p>The only thing that changed at Apple was the CEO.