<i>Their mission is NOT about generating more pageviews in the short term to rack up ad revenue but stick to being a reliable source of information</i><p>Strictly speaking, their mission of the NYT is to make enough money to survive. In the long term, that will prove difficult if the audience does not grow.<p>It&#x27;s all very well trying to be a reliable source of information, but a reliable source of information combined with frothy light articles is better than a bankrupt company.