If your customers are big companies, then there&#x27;s another dynamic: the people who make decisions about the software are usually not the ones who use it.  So a large part of their decision is driven by how the software is described on paper, i.e. by feature bullet points.  You end up with lotus notes.<p><a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2006&#x2F;feb&#x2F;09&#x2F;guardianweeklytechnologysection" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2006&#x2F;feb&#x2F;09&#x2F;guardianwe...</a>