Somehow Jobs was able to turn the brand into a fashion item, up there with certain watches etc, back during the iPod.<p>Then again i can&#x27;t help but wonder if he got help by Apple computers being a de-facto standard in media production.<p>I seem to recall that the first time i heard about iPod was because some artist or actor was seen with some white wires dangling from his ears. And that was back when you needed a Firewire card and third party software to get it working on anything but a Mac.<p>And as best i recall it was not in the tech section or some such.