One, HN is not something I expect most media outlets notice.<p>Two, short of a march held in front of Mattel&#x27;s doorstep (or the doorstep of whoever refuses to make Rey toys), voting with &quot;cultural ethics&quot; is not going to be noticed by the kind of person who says &quot;no boy will want a toy with a girl on the front&quot;.<p>Three, &quot;cultural ethics&quot; is a vague term in and of itself. Are you referring to the culture of expecting boys to like boys&#x27; toys? Or are you talking about taking that culture and replacing it with another? What&#x27;s the difference between cultural and personal ethics, and if personal ethics exist, then how do cultural ethics have an effect?<p>Fourth, voting with our wallets beats the corps at their own game. By consciously deciding to only pay for products that fit our ethics, we force companies to follow our ethics (or, at least, the ethics of the masses). If we do not buy, they don&#x27;t make money, so what we buy directly affects their decisions.<p>Finally, I  don&#x27;t understand the &quot;toxic&quot; label you keep using. What is toxic about it? An idea can&#x27;t be poison; ideas do not inherently do anything. Only actions can be harmful--or helpful. Voting with our wallets is only as toxic as the thing we decide to vote for.