Another variation I&#x27;ve seen (in eastern Europe at least) is <i>cheating by omission</i>.<p>They make it look like a NOUN, they wrap it like a NOUN, they name it with some nicely-sounding brand name, and do not write what it is, because it looks like a NOUN, so it must be NOUN, right? In the fineprint there&#x27;s the explanation: not margarine, but &quot;hydrogenated fat product&quot;, not ice cream, but &quot;glacial dessert product&quot;, not a chocolate, but &quot;chocolate-like product&quot; etc.