And the nasty part of this trap?  If someone does start mimicking you, but with a clean new UI, and your market share starts to slip, so you say &quot;fuck it, I&#x27;m gonna do it that way too&quot;, then you will force your users to make a choice.<p>Stay, and have to relearn the whole website, or leave, and have to relearn the whole website.<p>I feel like one thing I&#x27;ve learned the hard way is there is such a thing as getting successful too soon.  Once people start voting with their feet or wallets on your solution, you&#x27;re stuck with it.  &quot;We&#x27;ll fix it later&quot;?  &quot;Later&quot; is gone, kids.  There is no &quot;later&quot; anymore, we have what we have.  If you don&#x27;t like it it&#x27;s time to start on a new project.