It reminds me of the GoT dialogue &quot; Chaos is a ladder, my friend&quot; : What I mean is the products that are &#x27;shitty&#x27; and are thriving is because probably each one of them were created to solve a problem where absolutely nothing like that product existed before and the original product founders were sharp enough to notice a market and business opportunity. This shitty product was so good when it came out, it changed the way ppl did business and led to its mass adoption with little marketing. The other better products that came later on, however usable they are, are probably providing marginal ( as per the product users) value over the previous product hence lower adoption rate and requires huge marketing $. That is why if you notice a new market&#x2F;business opportunity it is most lucrative path.