Serving a lower price point is a perfectly valid strategy.<p>That said, I agree with you that there is a reason their pricing is high. It&#x27;s a more profitable business. Unless you&#x27;re Netflix it&#x27;s hard to build a business charging $10&#x2F;mo. So compete on price, sure, but it can&#x27;t hurt to find a few rough spots on their product that you can improve. When we launched cronitor.io we at first competed on price but we also had objectively better technology: faster alerting, etc. As we&#x27;ve developed the product we&#x27;ve been able to charge more and it&#x27;s worked out well.