Facebook is a new name?<p>The review of the the pixel book got me thinking...<p>What do FB and GOOG have to prop up their valuation beyond advertising?  In both cases the user is the product, advertisers the customer.<p>Amazon, MSFT, and Apple have other avenues.  It&#x27;s always interesting how a past reputation glosses of a legacy name is used to gloss over the behaviors of &quot;a new name&quot;.