Let say you are creating physical marketing material or a video for your company and want to display the url.  Half the team thinks &quot;CompanyName.com&quot; reads much better, the other half (tech) thinks it&#x27;s absurd to capitalize a url and it should be &quot;companyname.com&quot;<p>What is best practice? There isn&#x27;t much SEO concern as this will not be crawlable links, but non-linked marketing material.
Ask HN: Titlecase URL for marketing material? (OurName.com or ourname.com)