I tried to cover my tracks here and say &quot;increasingly&quot; aware. For instance I saw an ad the other day that offered unlimited internet on your phone for $40 a month, but in slightly smaller text (not fine print, think H1 vs H2 relation) it said that after 1.5Gb speeds reduced to 128k. Disclosures like that I think will make people more aware of their data usage over time.<p>However my supposition is predicated on the continued restriction of data and speed by carriers. If any new business model comes along that upends that, then I suppose Americans won&#x27;t become data usage aware.