Reminds me of this thread from a few years ago here on HN when a clothing company accused Facebook of similar: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=4312731" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=4312731</a> .. <i>&quot;Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.&quot;</i> and other stories from HN users.