Games are not the next big thing either. Console gaming revenue all together was only $25 billion. (<a href="http:&#x2F;&#x2F;www.gamesindustry.biz&#x2F;articles&#x2F;2015-04-22-gaming-will-hit-usd91-5-billion-this-year-newzoo" rel="nofollow">http:&#x2F;&#x2F;www.gamesindustry.biz&#x2F;articles&#x2F;2015-04-22-gaming-will...</a>)<p>Beats was a profitable, high margin business, the gaming industry - not so much. But with gaming moving toward mobile, why risk actually going into the gaming industry where success or failure is based on luck when they get a 30% cut of all money spent on iOS without any risk?