I don&#x27;t disagree, the lag time for the market to respond to flavor is obviously much higher than something easily measurable like yield. However the solutions seem to revolve around going back to &quot;natural&quot; methods which are anything but, rather than simply making more genetic modifications to get the desired trait or perhaps needing more or different fertilizer.<p>The option is there to utilize the land less efficiently to get the same effect for some characteristics, but we may have to accept at some point feeding people on a modern scale may not be tenable with what is considered more &quot;natural&quot; or &quot;organic&quot; or whatever term is being used to ambiguously describe the techniques that are not natural at all in the dictionary sense.