One of the more poorly written pieces I&#x27;ve read in the New Yorker. The author is all over the place: predicting doom, saying he doesn&#x27;t see the point of Twitter, proclaiming himself a dedicated user.<p>Also, this line of ego-drivel:<p>&gt; This is especially notable to all of us in the world of media, the people who fill these services with highly valuable and hotly traded “content,” such as the piece you’re currently reading.<p>One we should put to rest: the &quot;Facebook can just build this&quot; argument. Facebook built Paper to take over news. It failed. Facebook built Slingshot to copy SnapChat. It failed.<p>Technology companies are not just successful because of their technology. _Especially_ in social media.