Surge pricing was a brilliant way to ensure the marketplace could deliver when demand for drivers was high and&#x2F;or supply was low, but it&#x27;s also an example of why a &quot;free&quot; market can really screw over individuals at the worst time, when they really need a ride the most, for whatever reason.<p>It&#x27;s a tough problem to crack and you can sort of see any solution Uber offers to customers as a form of market regulation.