I agree that Firbase is a  ool option and probably safe as they recently took steps to lock it into the google account. Someone will inevitably say google kills projects often, but they probably won&#x27;t kill this.<p>Alphabet&#x27;s strategy seems to be yo onboard new developers and get into mobile.Firebase is a good way to begin that pipeline allowing new devs into googles ecosystem and controlling how tags work on websites by creating their own library and pushing people in.<p>Why did parse fail though? Seems like a good strategy for Facebook.