It&#x27;s always interesting to see what happens when something is optimized for the &quot;wrong&quot; metric.<p>No consumer would actually say they want worse tasting tomatoes, but consumers as a whole clearly made that choice by buying only cheap and firm tomatoes. Same with farmers, they didn&#x27;t want bad tasting tomatoes, they just wanted to make a profit and knew that the market responded positively to tomatoes that were red, firm, ship well, and stayed &quot;good&quot; long enough for the retailers.