There was an interesting AMA on Reddit last year when the CEO came on to announce they were closing all their stores for Black Friday. The top voted question was from a former employee asking why they push membership sales so heavily. The CEO didn&#x27;t answer that question until it became clear he had to and then came back on and was shocked! that membership sales was being used as a key metric.<p><a href="http:&#x2F;&#x2F;www.geekwire.com&#x2F;2015&#x2F;reddit-ama-with-rei-ceo-spirals-out-of-control-with-questions-over-membership-tactics&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.geekwire.com&#x2F;2015&#x2F;reddit-ama-with-rei-ceo-spirals...</a>