You&#x27;re mistaking the context. You first acknowledged that Yahoo had to outbid Google to replace their search engine, which properly recognizes the situation: Google is replaced when it&#x27;s outbid, or the real-estate owner otherwise has a better value gain to be had from other options.<p>In the case of Apple, they have numerous other highly valuable directions they could go with a piece of real estate on the iPhone, including selling it to Microsoft or Yahoo.<p>It would be like claiming that because every free app in existence isn&#x27;t included by default on a phone, said non-included app&#x2F;s must therefore have a negative value. My phone for example did not come with kik or viber pre-installed, therefore they have a negative value (not true).