The argument, as I&#x27;ve heard it, is that everyone goes to Google to find things, thus the &quot;view&quot; of the world is filtered by Google. If they like you, you are very visible to the world, if they don&#x27;t, then you are not. So to some their very existence depends on Google returning a way to communicate with them in response to the appropriate question.<p>That said, while it makes it very important to an olive oil producer that they can be &quot;found&quot; it is less important to you and I that we find that exact olive oil producer in response to the question about where we could acquire olive oil. So Google is asymmetrically important.