It’s free shipping. I know people don’t like to hear this. The market for mobile “shippers” is more competitive than that in the physical world, in fact.<p>The analogy is not perfect, but if one objects to this then one objects to Amazon or vendors offering free shipping, which is a benefit that puts them ahead of competitors, and (might) lead the consumer to include it in their decision-making.<p>This also shows the tension between neutrality advocacy and consumer benefit. In a PR sense, it’s very hard to win, when most consumers only see the benefit. (I happen to side with consumers on this.)