&gt; <i>They&#x27;ve already started that with containers. Docker orchestration platforms like Kubernetes and Mesos are still rough around the edges and there is room in the space for VMware to get in and leverage the benefit of their size and engineering bench.</i><p>VMWare started doing this circa 2010-11.<p>Eventually that  project turned into the first version of Cloud Foundry.<p>Edit: forgot my usual disclaimer that I work for Pivotal etc etc