Designers often describe the terms convention and intuition as contributing to good user experience. Convention is the &quot;institutional knowledge&quot; described in the article. Intuition is how easy something is to use without prior experience or convention. For instance, a car steering wheel is not intuitive but is rather conventional. If you make a car without a steering wheel, it may be better, but it won&#x27;t be as popular.<p>Regardless, I don&#x27;t think the article accurately represents other forces in adoption and popularity outside of convention and intuition. There are many things such as chance, social trends, commercial backing, et al.