&gt; User generated content in the music business has been tried over and over again. MP3.com, MySpace, Garageband, and many others. The problem is that the consumer wants the hits, the names, the current hot artists. They don&#x27;t want the long tail of unknown artists.<p>I think Soundcloud has a very different audience. In my opinion hardly anyone cares about the hits over there. And it isn&#x27;t a requirement to feature the hits in order to be successful. Ask Bandcamp, they are doing quite well with their endless niche catalog.<p>Personally, I consider myself a mostly digital crate digger who loves to explore obscure music and forgotten gems. Soundcloud is really helpful when trying to keep up with some of my favorite labels - an institution Spotify &amp; Co. couldn&#x27;t care less for. Soundcloud surely doesn&#x27;t have everything but at least it fills some of the huge gaps, that Spotify, Apple or Google aren&#x27;t interested in at all.