I don&#x27;t think uber isn&#x27;t a winner take all market. 1. uber sets pricing. 2. uber is a 2 sided market not an n sided market like a communication platform. The premise that more drivers equals less wait time and lower prices is partial wrong. more drivers waiting on fares will decrease wait time.  I predict a second player that offers higher wages per trip would entice drivers to wait longer for fairs offering much faster times to customers.