&gt;&gt; My iPhone 6 Plus became unstable in its 6th month of life<p>Take it to the store, you dummy. People are so used to the complete lack of customer service from everybody else that this doesn&#x27;t occur to them.<p>The whole point of paying more for Apple stuff is that they make and sell high quality gear. On the rare occasion when there&#x27;s a quality issue, you just take it to the store and they fix it right there and then, or if it can&#x27;t be fixed there, in 2-3 days.<p>As to what the advantage is, they&#x27;re the only ones that know how to make easy to use, high quality computing devices. They could easily go for the marketshare, but that&#x27;s not the game they choose to play. They choose to own the profits, not market share. Perhaps an old fashioned way of doing things, but I like it.<p>It&#x27;s great to be the only one who knows how to do stuff properly. Netflix is the only company that knows how to properly run a streaming video business. Amazon is the only one that knows how to properly sell stuff on the internet. FB is the only one that knows how to do social networking. Google is the only one that knows how to do search. Tesla is the only one that knows how to properly make a luxury electric car. And so on and so forth. When you&#x27;re the only one that knows how to do stuff, your lead is nearly insurmountable, since the competitor has to not merely be as good to win, it has to be twice or three times as good, which is impossible to do in some markets.