You are correct, though it&#x27;s worth noting that advertising spend as a % of (American) GDP has been constant for a long, long time [0]. FB and Google are probably still competing for money that was previously spent on TV&#x2F;Radio&#x2F;Periodicals, but still, everyone&#x27;s competing for a slice of the same pie.<p>[0] <a href="http:&#x2F;&#x2F;www.bloomberg.com&#x2F;bw&#x2F;articles&#x2F;2014-03-03&#x2F;advertisings-century-of-flat-line-growth" rel="nofollow">http:&#x2F;&#x2F;www.bloomberg.com&#x2F;bw&#x2F;articles&#x2F;2014-03-03&#x2F;advertisings...</a>