I remember visiting a Japanese clothes shop here in Dubai and I noticed their shirts were quite different in texture than anything else I&#x27;d seen. It was expensive too. I think it&#x27;s called Superdry? Could that be one of the niche brands you&#x27;re talking about or are they just using a unique blend of textiles?<p>In any case, it&#x27;s quite fascinating how sometimes old tech is simply better than what we have today.