That&#x27;s exactly it. Mobile apps are killing the web. Firefox OS was an attempt to combat that. This was no secret (e.g. <a href="https:&#x2F;&#x2F;wiki.mozilla.org&#x2F;Booting_to_the_Web" rel="nofollow">https:&#x2F;&#x2F;wiki.mozilla.org&#x2F;Booting_to_the_Web</a>) but it&#x27;s something that most people have overlooked. It was always going to be a huge challenge.