I disagree that apps are so fundamental. I installed a bunch on my Android, and none of them are that crucial or amazing. They&#x27;re also not well integrated. I can&#x27;t push things as agenda item except between google stuff. copy paste uneven, sluggish, far away. Windows Phone must be just opened enough to avoid losing the weird app that surprises everybody and some major players. There&#x27;s room for a more immersive useful live UX, a thing that Apps can&#x27;t give.<p>ps: you&#x27;re right about the platform thing, it&#x27;s the same story, Windows was, other were before. Put yourself between two needs and profit.