<i>&quot;[In the wake of increasing ad blocking adoption, the winners will be those that best understand their user and their customer] and know how best to reach them–whether that’s through video, native advertising, or influencer marketing.&quot;</i> -- emphasis is mine.<p>This is a good point. Doesn&#x27;t ad-blocking adoption tell you about the market already?<p><i>&quot;Publishers understand that video has the highest CPMs and it is the most impactful form of media. Unfortunately, most publishers have limited resources and are still living off of legacy practices. Because resources are limited and video production is expensive, the industry still has a long way to go until the Internet looks more like TV and less like a newspaper.&quot;</i><p>Everything is a hammer to the IAB. So you want to push TV over the Internet to make more adverts.