They remained &#x27;elitist&#x27; for just the right amount of time, making people grave for the privilege to sign up.  Svtble pulled the same stunt.<p>But medium timed things right and opened up to masses sooner.  People signed up in droves. &#x27;svtble&#x27; stayed elitist for many more months, but were medium forced their hands, but it was already too late.