You don&#x27;t need to incentivize content on the web. People&#x27;s interests and need for collaberation and sharing should incentivize content on the web.<p>We&#x27;re in enough of a media bubble already - there&#x27;s so much media and so few trusted sources that its impossible to filter content anymore. Ads inject themselves after people&#x27;s ability to filter burn out like a virus. Its not good for society.