IMO, it is the attitude to take a leap at difficult and off-the-beaten-path projects (&quot;MoonShots&quot;) that sets Google apart from many other large companies.<p>Are they looking to profit? Sure. Does that mean that profit is the only motive? I don&#x27;t think so. It takes guts to jump into a totally different area from what a company primarily does.<p>It is probably an attitude that needs to be powered by the founders themselves. That way, Elon Musk and Jeff Bezos are appreciable too.<p>Apple has its strengths, but they don&#x27;t score well when you look at it from this perspective.