&gt; She&#x27;s working her ass off to build a company with a mission far more important than email marketing or advertising or Candy Crush or blockchains.<p>And from all accounts, she&#x27;s too busy playing PR games, as opposed to treating this <i>like</i> a mission far more important than email marketing.<p>Theranos is in the business of medical testing. This is not an industry where you can half-ass your way through certification... Or where scrutiny like &quot;Does the product you&#x27;ve been selling even work?&quot; is misplaced.<p>Theranos could dismiss this entire charade, if they could only provide evidence that what they claim to have built actually works.