Without knowing anything about your product or market it&#x27;s really hard to say, but my gut reaction is to be skeptical that the incremental improvement strategy would work out better.<p>Is there anything other than a &quot;better&quot; design that differentiates your product? Or, if not, can you acquire your customers differently, at a point where they aren&#x27;t already habituated to doing things the bad old way?<p>Ultimately I would say your best bet is to get back to basics and spend a ton of time listening to customers and watching them use your product, and your competitors&#x27; products. You might have changed the wrong things about the design? Or maybe there&#x27;s some other pain point they actually have, but no one even thinks it&#x27;s possible to do things differently because they&#x27;re so used to the status quo.<p>I would also be very mindful of incentives of various people, including both the users and the purchasers. Users in workplaces don&#x27;t necessarily want something that is faster or more efficient to use (in a business setting they might have job secuirty, pay, andceven self-worth tied to knowing how to use a very complicated system). Buyers who aren&#x27;t users very often buy based on specs more than design or ease of use (easier to rationally explain decision to higher ups).  Consumers often buy&#x2F;engage for how things make them feel, or for satisfying one of a few very basic desires (which they might not want to admit).<p>Not sure how applicable, or new, this is go you. These are just thoughts that come to mind.