I&#x27;m not disagreeing that it&#x27;s more work but that even with only a few options, this problem is dwarfed by the question of intention, which is what advertisers really want to know. “angry face” might seem universal at first glance but it&#x27;s not easy to tell who the anger is directed at, which is what advertisers would want. Even the binary Like has this problem where you don&#x27;t know if someone liked a story, like the way a reporter smacked down the subject of the story, or the comment your friend made when they shared news about someone you dislike.<p>Besides, if Facebook only designed things for advertisers every post would have a mandatory form collecting demographic info. They know they have to make using the service enjoyable and this would be an easy way to boost interaction which doesn&#x27;t make advertising fundamentally harder.