Video is popular nowadays not because that&#x27;s what users want but because that&#x27;s what generates more ad revenue for media. There are certain cases where video storytelling is better than textual&#x2F;visual storytelling but very rarely so. In case you have forgotten, there&#x27;s this thing called &quot;TV&quot; that has been in the video space long before Internet came along. That didn&#x27;t mean NYT had to turn themselves into CNN. I would <i>never</i> visit a NYT article if they start autoplaying videos on their website, for the same reason I never visit college humor anymore (they used to be a nice fun site but at certain point they started only serving videos, and nobody has time for videos)