There&#x27;s also this 6 minute FT podcast on the worst corporate guff for 2015. McKinsey, Starbucks, Twitter, Alphabet all get a mention<p><a href="http:&#x2F;&#x2F;podcast.ft.com&#x2F;2016&#x2F;01&#x2F;04&#x2F;time-to-get-stoked-by-the-years-worst-corporate-guff&#x2F;" rel="nofollow">http:&#x2F;&#x2F;podcast.ft.com&#x2F;2016&#x2F;01&#x2F;04&#x2F;time-to-get-stoked-by-the-y...</a><p>And perhaps I can add one too: reached out. This is used more by tech journalists than by businesses but it sounds very odd to me.<p>Instead of simply saying: <i>we contacted acme corporation for comment</i>, writers say <i>we reached out to acme corporation for comment</i>. When I think of the phrase &#x27;reached out&#x27; I think of someone reaching out to another person in sympathy or support or friendship. That&#x27;s why the idea of &#x27;reaching out&#x27; to a corporate body sounds strange. Why not simply say &#x27;contact&#x27; instead?