I don&#x27;t endorse this by any means, but you may be interested in the work of Cornell Economist Robert Frank.<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Robert_H._Frank" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Robert_H._Frank</a>