Besides, all the ARIA stuff isn&#x27;t free. It only benefits screen readers and bots that aren&#x27;t Google&#x27;s. The rejection from lack of accessibility is as strange as rejection from lack of functionality in IE 8 or less (which has perhaps 2-4x as much market share as that of all screen readers). For any website or webapp you should know your market and make the call whether you need to spend time upfront, burn the time now, or delay indefinitely or forever, on supporting these low market share alternatives.