Are you kidding? I think Apple has definitely proven it understands the upgrade cycle for products better than anyone--they perfectly the mid-cycle upgrade that the phone companies invented in the early 2000s (that&#x27;s the S line), while doing what Motorola, Samsung, etc never could--consistently reduce hardware BOM by ~50% per generation.<p>They nailed the product planning, they just missed the collapse of oil and the high dollar.