Answering for @reiderrider, the bulk of life insurance is still sold face-to-face and purchased from an agent or agency local to the consumer.<p>Not only could big banks + financial institutions plug in our js to sell life insurance online (from quoting -&gt; application -&gt; signature &amp; medical exam), but also smaller agents&#x2F;agencies that do business locally could accept online apps.  Currently, agents meet in person and&#x2F;or have plenty of phone calls with a client to figure out what coverage they need and then they sell the policy.<p>With our product, agents can direct their clients to their website which will walk the consumer through the process.<p>The Stripe analogy makes sense because Stripe &amp; PayPal make it so easy for companies to accept payments online via their HTML button&#x2F;JS script, which is what we are trying to do here.  They also (both cos) provide great dashboards to the consumer (an insurance agent&#x2F;agency for us) to track their data (which is in the pipeline for us).