Here the TL;DR is the following: because the popularity of your blogposts will follow a power law distribution (in which you believe), if you want to be popular you just need to put out more content instead of trying to improve the quality.<p>An analogy: the popularity of painters follow a power law (or say we believe it). So to be popular, you don&#x27;t need to be good, but to put out more paintings. Then if you look at the most popular artists, they shouldn&#x27;t be the most talented, but the most prolific...<p>And then there are the arguments against the &quot;power law everywhere&quot; meme, that can be found in Mitzenmacher for example.