I&#x27;d consider the goals similar.  Both want to land and re-use orbital rocket boosters.<p>SpaceX landed an orbital booster, but they have yet to re-use that booster.  I&#x27;m sure they would rather dissect that booster, since they have a factory and are continually building new ones.<p>Blue Origin landed a sub-orbital booster, and then re-used it.  However, this booster is much smaller than what would be needed for orbit.  So this rocket is more of a technology testbed (and potential fun ride).  They&#x27;ll have to build and design a whole new rocket in order to reach orbit - and they&#x27;ve already started doing so.