You will be very likely forced to sell your shares in their current model much more faster :). The rules of economics detects that fat margins are not protectable over long run. Eventually competitors will meet minimum bar and start eating away your market share. That is exactly what&#x27;s happening. The iPhone sales are on declining trajectory and iPad sales are already 25% down. Tablet market is actually booming but people are just buying cheaper ones that are good enough instead of twice expensive and better than good enough. The market for luxury goods have never been large and often ends up becoming niche.<p>Your assertion about brand dilution and attention to detail are incorrect. Good brands have been able to scale historically. GE - in their heydays - was worshipped for its ability to deliver countless appliances designed with very high quality, innovations and care. HP in its heyday had 100s of products known for its innovation and quality. Microsoft in its heyday had dozens of products that were either in top or close second in their category. Pepsi Co currently produces 100s of products under different brand names, many of them huge market leaders. Google has dozens of products (Email, maps, news, book search, scholar, docs etc etc) - all of which are pretty high quality and either in top or close.<p>Eventually companies don&#x27;t sell product, they sell their philosophy and culture. Only anti-fragile way for long term survival is ability to scale and embed this philosophy without single braking point and by creating a long tail.<p>Apple&#x27;s strength is to apply design to make superior products. They need to scale this strength to work on every aspect of life instead of just 3 devices. You should also read Talib&#x27;s book on anti-fragility. Apple&#x27;s (and Jobs) strategy is anti-thesis of that philosophy. Businesses are rewarded because others can&#x27;t copy them easily. Apple will be rewarded if they can scale their design philosophy and process precisely because others have failed to do so.<p>PS: it&#x27;s pretty bad form to down-vote because you don&#x27;t agree with opinion.