or c) optimize your use of the tool to beat the metric. This doesn&#x27;t necessarily require you to change how you&#x27;re doing your job. The metric is &quot;more tickets closed?&quot; Great! Let&#x27;s file more and more granular tickets for each and every sub-task, so that we can close hundreds of them a month.<p>Sales people know this. They might not even know algebra, but if you make their commission&#x2F;bonus dependent on a KPI that depends on multiple variables with multiple weightings, they will turn into Einstein overnight to optimize their behavior in order to maximize their bonus. You get what you measure.