<i>You didn&#x27;t mention Walmart. ;-)</i><p>Well they are the ones being disrupted currently. They did it in the 80s and 90s to Sears and the rest.<p><i>you are going to have a much harder time making the case that Theranos isn&#x27;t trying to be novel.</i><p>I actually think Theranos is trying to be novel, my initial response was that maximizing value isn&#x27;t something new in the valley. I have no clue on whether they are or not in reality, but they portray themselves as actually making new technology - my guess is that they just can&#x27;t do it and are trying to buy time.