Is it really HTML or directive&#x2F;component definition syntax<p>&lt;MyComponent mySuperCoolProp={this.state.someState}&gt;&lt;&#x2F;MyComponent&gt;<p>This is not traditional HTML from the early days and because it is not it has a higher chance of reuse outside of just an internet webpage, and makes it easier to transfer across other view layers, canvas, native desktop&#x2F;mobile views, etc