I love Google&#x27;s &quot;Moon Shots&quot; program, and the ambition. But Google isn&#x27;t the only company that&#x27;s going in that direction.<p>Amazon is one other company that has been pushing beyond its comfort zone since forever. They pursue these different business and go on about without a fuss, without an elaborate PR stunt (apart from PrimeAir).<p>What Amazon does is take baby-steps but with grander visions. I may be biased since I work for Amazon, but I can clearly the push, the multiple directions and business the company is involved in.<p>Not long ago, Paul Graham published &quot;Kill Hollywood&quot; [0] which has been taken down in favour of a composite ycombinator.com&#x2F;rfs.html. You could see that Amazon is already at work on that idea and makes acquisitions to that affect as well (Amazon Games, Amazon Studio, Twitch.tv).<p>A lot of ideas listed in the &quot;ambitious&quot;[1] category, are semi-implemented by Amazon-- cue &#x27;confirmation bias&#x27; ;)<p>1. A New Search Engine: Amazon Echo &#x2F; X-Ray for Kindle and Fire<p>2. Replace Email: I&#x27;d say, WhatsApp&#x27;s done it. Amazon isn&#x27;t in this business yet.<p>3. Replace Universities: Kindle&#x2F;Twitch is a step in the right direction.<p>4. Internet Drama: Amazon Studio<p>5. The Next Steve Jobs: Jack Dorsey? Elon Musk? Drew Houston? Jeff Bezos?<p>6. Bring Back Moore&#x27;s Law: AWS Lambda, and the other more Modern AWS Services in general.<p>7. Ongoing Diagnosis: Not in the business yet, but Google is.<p>[0] <a href="https:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20120122043507&#x2F;http:&#x2F;&#x2F;ycombinator.com&#x2F;rfs9.html" rel="nofollow">https:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20120122043507&#x2F;http:&#x2F;&#x2F;ycombinato...</a>
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