I&#x27;m not sure BingeOn does in fact violate the rules. The Stanford article seems more like advocacy than scholarship, though the author makes reasonable arguments that are worth considering. TMO&#x27;s strategy, if I can impute such a thing based on public info, is to introduce a service that doesn&#x27;t technically violate the rules but does get customers used to the idea that mobile carriers can impose their own technically, if not legally discriminatory limits, on third-party services. TMO can be patient to wait for the customer mindset to change, or the rules to change, and then <i>pow</i> start figuring out how to monetize this strategy.<p>I&#x27;m sure your right that the average TMO customer is oblivious to the politics of this, and&#x2F;or is happy to make the Faustian bargain if it means their Downton Abbey reruns buffer a bit faster.