I like the home page. It has the right content, and the layout seems to emerge from a more careful consideration of its content and the reader&#x27;s eye than do homogenous designs.<p>Content that loads as you scroll is, I absolutely believe, a trend that will be either overhauled or reviled within five years. And reaching the end of the page actually makes me respect the publication more: they have the respect to tell you nothing more is worth your time, rather than a desperation to milk every possible page view out of you with content of lower and lower quality. I don&#x27;t want &quot;content until you&#x27;re sick of it&quot;, I want just what&#x27;s a good use of my time.<p>The font communicates sophistication to me. It&#x27;s carefully designed and doesn&#x27;t impede usability. It&#x27;s branding, at a higher effort level than the more common approach (a color palette). Typography is increasingly a staple of high-quality web design and they do it well. (I wouldn&#x27;t use it, but only because they&#x27;ve made it theirs.)<p>Your other criticisms I agree with.