Tim Arnold pointed to one such success: his own advertisement for GoDaddy.com in the 2005 Super Bowl. The ad generated 5 million Web hits in 48 hours and doubled the company’s market share in the months that followed. Writes Arnold, “It was an outrageous spot that arguably stayed on the right side of the line of good taste and political impropriety. Viewers gave it mixed reviews, but GoDaddy’s business went through the roof as a result of it.”
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