Most of the enthusiasts are people on the sell side who&#x27;ve decided it&#x27;s the next big untapped market. Or the &quot;maker&quot; community with Arduinos and ESP2866 chips. Or the intersection of those on Kickstarter.<p>But enthusiast IoT genuinely is exciting; people building little things tailored specifically to their needs. Not a multibillion dollar unicorn festival though.<p>Home automation has been a minority interest for <i>decades</i>, and likely to remain that way.