I don&#x27;t think that Target spent enough time researching Canada. Perhaps if they had hired some Canadian executives, the result would have been different.<p>My favourite example has to do with winter hats. In Canada, we call them toques (it is not pronounced &#x27;toke&#x27;), yet in Target, all the signage said &#x27;hats&#x27;.<p>That sounds really small, but it was my most memorable example of a company that genuinely did not get Canadians. They treated us like Americans and, while Americans are cool, we aren&#x27;t Americans!!