My favorite startup tradition I&#x27;ve been exposed to is Twilio&#x27;s: employee jackets are something you earn, regardless of role in the company, only after you&#x27;ve pushed a Twilio app into production.  After you do so -- and they&#x27;ll coach you on it if you&#x27;re not in engineering (or I suppose if you are) -- you get recognized at the next all-hands meeting and the CEO drapes the jacket over your shoulders, in a manner similar to knighting.<p>(They also control distribution of jackets externally, which is one of the reasons I loved my four jackets to death and wore them so frequently that many people were under the impression that I was actually a Twilio developer evangelist.)