You&#x27;d be surprised how many people that are perfectly capable of running a business when things are going well and the company is expanding are totally clueless to running that very same company when it is contracting.<p>The best thing for someone in a situation like that who is unable to handle it is to pass the helm as soon as is feasible to someone who does because otherwise it will be &#x27;game over&#x27; in short order.<p>So it is very well possible to run a successful business without being able to figure out how to reduce burn, the problem is that success is never forever.