<i>The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal</i><p>I guess there&#x27;s enough evidence to say that this is a trend the tech industry is moving toward.  But is there any evidence for the assertion that we&#x27;ll find it normal?<p>I&#x27;m reminded of the numerous false starts of virtual reality.  We&#x27;re now in the beginning of the virtual reality revolution... or.. we&#x27;re in another false start.  I&#x27;m even more skeptical that &quot;conversational commerce&quot; is something we&#x27;ll want or like.