“So it&#x27;s really showing the other thing -- not that the market isn&#x27;t efficient, but that it can be efficient&#x2F;profitable for the market to be sexist.”<p>“The market” is not some natural occurring phenomenon, but rather a complex mix of political and ethical choices.<p>It is our responsibility to be acutely aware of this and make “the market” accountable to our cultural  aspirations.<p>That is, we must use whatever tools available to make “the market” not profitable when it encultures sexism or is overtly sexist. Find the people responsible behind these decisions and make it clear to them, and the companies that enable and protect them, that it is absolutely unacceptable.