But they don&#x27;t control the price. No-one is a price setter any more, they are all price takers.<p>They are playing Stag Hunt [1] and the Nash equilibria are &quot;All Low&quot; or &quot;All High&quot;, no single entity can up the price without losing sales, only rising demand or majority throttling of supply can do that now.<p>[1] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Stag_hunt" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Stag_hunt</a>