Don&#x27;t forget that a lot of this is often driven by the brand managers who want to grow their budgets.  If it turns out that they can&#x27;t spend $1m on &quot;45-50 y&#x2F;o women in Florida&quot; in a quarter, then their budget will get trimmed appropriately, reducing their stature and sway in the organization.  The fraud problem in digital advertising is a hard cycle to break when there&#x27;s people on the brand-side helping encourage it.