Well, frankly that was the question hah. Ok, I realize it’s too industry-specific.<p>Let me ask you more practical question then:<p>It is time for us to fundraise – our team of 3 is running out of cash to finance full-time involvement. This investment round should include marketing expenses as well.<p>We can measure our viral growth, but our core monetization is to be commissions on the influencer ads sales. It is quite deferred – more like the 2nd product phase – the shoutouts for shoutouts will be accompanied by shoutouts for cash over time. So at this point I can&#x27;t really make any judgement re marketing spend vs. ARPU &#x2F; MRPU etc. – the nature of our influencers is pretty different from the other companies in the industry because, as I said, we cover lower segments of influencers. ...and it is awesome, because it&#x27;s the hardest market segment to cover, it&#x27;s the major part of the market and at the same time it has the highest level of credibility &#x2F; engagement for advertising effect …but we have no time &#x2F; resources to test it.<p>Moreover, we haven&#x27;t tried any paid methods yet – so, we&#x27;ll have to start trying different ones before we figure out what works best for our case.<p>Any ideas re how we justify our marketing budget for the investor?<p>For now, I am thinking to: 
(1) take something like industry-average number for marketing spend – probably $7-14k per month (not sure how it&#x27;ll work out but at least I have public reference to this number) and start trying out Instagram ads;
(2) get at least your respectful opinion and refer to it in talks, i.e. it is normal for such a first-in-its-kind venture like us not to know this stuff for sure – Aaron told me :))