To risk getting sidetracked, what browser doesn&#x27;t have zoom controls in the main menu? I just checked the default layouts of all of them and other than IE&#x27;s cryptic &quot;Tools&quot; menu shaped as a gear, I wouldn&#x27;t call the zoom feature hidden. Perhaps the problem was he was looking for the icon of a magnifying glass. That had to be abandoned because it conflicted with the standardish icon for &quot;Find&quot;.<p>But I generally agree with your sentiment. You can&#x27;t rely on users to poke around and find features on their own. I recently talked to a teenager who despite having used Windows all his life said he only &quot;just&quot; learned about Alt-Tab.