Honestly it probably makes it more acceptable to the &quot;everyone needs to go to college&quot; crowd. Trade schools have been around for a while, but for some reason people think you need a &quot;university degree&quot; to get anywhere. I assume they are trying to bridge that mental gap by using similar language to that of traditional colleges &#x2F; universities.<p>Also &quot;trade schools&quot; and &#x2F; or specialty schools rarely have the same social aspects of a traditional school, which (even if you personally don&#x27;t value that) is a big selling point for traditional schools. Maybe they are trying to capture some of that and mix it with the specialization of a trade school.<p>All speculation of course, but seems reasonable I think.