I&#x27;m sure they&#x27;re aiming for the nostalgia factor. Their target market is probably people who grew up with Back to the Future and always wanted one of these cars but don&#x27;t want to deal with finding and maintaining an old, old used one with no manufacturer support. That demographic is getting to an age and point in life where a decent number of them (small, but perhaps enough) can afford this sort of price. &quot;Dated&quot; is exactly what you want, here. Just the right kind of &quot;dated.&quot;<p>I wouldn&#x27;t buy one either. I&#x27;m in the right demographic, and nostalgic for them, but not that nostalgic. But I think enough of my fellows are that this will enjoy some success. It won&#x27;t be a mass market item, but that&#x27;s OK.