The drivers don’t seem to be very loyal to any one company. The thing about ride sharing is you can achieve a high density of drivers in a small geographical location at relatively low costs. It is really hard to stop a competitor that is localised.<p>If I was going to take on Uber I would wait until they IPOed and then build out a business based on local dominance in secondary markets where I would concentrated on getting the transport and maintenance costs down as much as possible. I would lobby the local governments to make life difficult for Uber while promoting the “local hero”. Done well this strategy would be hard for a large player like Uber to fight.