&gt; Right now you have a situation where Rey action figures are unavailable to consumers who want to buy them<p>What are you talking about? How did you arrive to the conclusion that they are unavailable? <a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;s&#x2F;ref=nb_sb_noss_2?url=search-alias%3Daps&amp;field-keywords=rey+action+figure" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;s&#x2F;ref=nb_sb_noss_2?url=search-alias%3D...</a><p>&gt; because some marketing executives thought they knew what people wanted better than the people themselves.<p>Isn&#x27;t that pretty much what marketing is in the first place?