I beg to differ. The reason it doesn&#x27;t make sense to upgrade your phone every year is because of lack of innovation. What am I really getting, a faster processor? I&#x27;ll live another year without it.<p>This is what happens when you turn over leadership of a company to a supply chain guy from a creative genius. Sure they can make bigger, better, fast, more and make record money, but the creative soul of the company is gone. RIP Steve.