Many people don&#x27;t consider search quality at all and just use what&#x27;s served to them.<p>I understand that someone reading HN would find that hard to believe, but when I look at some people around me who are not working in tech - many wouldn&#x27;t be able to tell difference between Bing and Google search results. All they know is they can type&#x2F;say a query and get the site they are looking for. The only time they would start thinking about underlying tech. is if they started to consistently get unusable results.<p>Google results are better, but how many people are actually aware of that (outside IT crowd) is questionable.