Bob says he is a better driver than Lewis Hamilton (the current Formula One racing champion). He puts forward as evidence that he got into his car right before the Formula One race, and drove in his old car at 40 miles per hour until the race was finished. Then he measured the distance from where he started to where he finished (which was about 60 miles). He compared that to the numbers for Lewis Hamilton, who ended up a few feet from where he started.<p>Bob went farther than Lewis Hamilton, in a much cheaper car, with no pit crew. Hail to Bob, the 100X Driver!<p>Your scenario is much the same as the above scenario. Different businesses can extract different amounts of value from programmers. Just like you can&#x27;t tell a high performance car from a low performance car in a school zone, so some businesses are not tackling hard enough problems to differentiate between programmers. In regards to delivering a CMS, there is not much John Carmack or Jeff Dean could do to distinguish themselves in terms of value to the business than someone who just graduated from Wordpress bootcamp.<p>In the above scenario, if you are just a run of the mill business, that just needs a CMS to post PR pieces, then Alice is the right choice for you. There is also no point in even discussing 10X programmers because a 2X programmer would be a complete waste of money. If on the other hand, your company is looking to &quot;disrupt&quot; CMS, you want Clyde.