This is a really, really, important point. How many times have you gotten an app or a tool, used it a few times, and then not ever used it again? If you are an early adopter type you probably have many times. Whether it is todo lists or pizza delivery, if you don&#x27;t do it enough to ingrain the habit it doesn&#x27;t stick. And once your head is filled with the cognitive load of day to day stuff you revert to your habits (which are not &#x27;the new thing&#x27;).<p>My favorite example is for this is Evernote, which I know a lot of people tried and never got anywhere with. If you don&#x27;t have the habit of just sticking stuff in Evernote, stuff won&#x27;t be there when you are looking for it, and your habit of using it will never develop because there is no &quot;reward&quot; for using it. And few people have the stamina to force themselves to use something long enough for the habit to kick in.<p>That is why businesses, apps, and others need to have some mechanism that helps remind you for at least a month to repeatedly use the product, in order to train your subconscious in its availability. And it is why customer acquisition is so hard.