Freedom of expression, diversity, freedom of speech aren&#x27;t top items on advertiser&#x27;s agenda. The only item is to put consumption above all else through huge sums of money.<p>Why is that in advertising, it is usually a woman that is depicted as<p>- a servant of men and children that reacts to the demands and complaints of her loved ones with a bad conscience and the promise for immediate improvement (wash, food)<p>- a sexual or emotional play toy for the self-affirmation of men<p>- a technically totally clueless being that can only manage a childproof operation<p>- female expert, but stereotype from the fields of fashion, cosmetics, food or at the most, medicine<p>- as ultra thin<p>- doing ground-work for others, e.g. serving coffee while a journalist interviews a politician<p>That&#x27;s just one stereotype example of this big experiment, probably the biggest psychological experiment undertaken by the human race that only a few care about its consequences.