I&#x27;m learning this with my website (<a href="http:&#x2F;&#x2F;muxme.com" rel="nofollow">http:&#x2F;&#x2F;muxme.com</a>), which is only a month old.  I&#x27;ve pivoted about a hundred times, which makes me question what truth is, because literally every bit of copy, UX flow, and strategy has changed.  Yesterday the site was personal, friendly, and quirky.  Today the site attempts to create the illusion that we&#x27;re multiple people operating a business. The one truth that is true and universal is that people can enter and win with no purchase necessary, which is what the website revolves around.