There&#x27;s nothing wrong with what they call &quot;guilting users.&quot; You&#x27;re simply wording the negative value proposition in a way that they might easily empathize with. That way the user can best evaluate their options rather than the &quot;Subscribe&#x2F;cancel&quot; model.<p>If someone hates signing up for emails, you want to convince that person that <i>this is the list to sign up for.</i> There&#x27;s nothing shameful about selling a product. If you think there is, you&#x27;re not selling hard enough.<p>I&#x27;d recommend allowing a path that offers a limited experience, so they can at least try your value prop before they buy it. It&#x27;s hard to sell someone on GQ&#x27;s &quot;award-winning journalism&quot; if they&#x27;ve never read it before.