Agreed.<p>The problem with companies getting involved in social issues is that social issues take a degree of tact, planning and prior-research. You can&#x27;t just wade in and play with peoples lives.<p>Good on them for trying - and I hope they don&#x27;t feel burned by it - but there&#x27;s a reason public entities and charities are better placed to addressed these kinds of problems, even if they&#x27;re not well resourced for it. Hopefully they&#x27;ll continue to refine how they approach it.