<i>their key mission is to grow the value of the company, rather than do anything novel</i><p>I propose that this is the majority of startups and an even higher percentage of companies generally.<p>I even wrote about that distinction last week (<a href="https:&#x2F;&#x2F;medium.com&#x2F;@andrewkemendo&#x2F;startups-need-to-start-valuing-themselves-on-impact-not-valuation-8276690ae862#.icg4lm7iy" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;@andrewkemendo&#x2F;startups-need-to-start-val...</a>) and the response was basically: The only way anything should be evaluated is based on return.<p>Very few of us actually give a shit about doing something novel.