That is exactly what I meant with my last sentence. According to the graph from this article [1] the number of web users halved between Q1&#x2F;12 and Q4&#x2F;14 while the number of web and mixed users combined increased by about seven percent. It&#x27;s hard to match against the search volume, it may or may not explain it.<p>As already mentioned, from my personal experience I would say I see evidence for the decline, I see no new users but I have seen a few users leave. Maybe there is also regional variations, older markets already losing users while newer markets are still growing.<p>[1] <a href="http:&#x2F;&#x2F;pandawhale.com&#x2F;post&#x2F;57536&#x2F;jan-2015-facebook-has-119-billion-monthly-mobile-active-users-and-70-of-ad-revenue-is-from-mobile-ads" rel="nofollow">http:&#x2F;&#x2F;pandawhale.com&#x2F;post&#x2F;57536&#x2F;jan-2015-facebook-has-119-b...</a>