iPads still sell several times more than macs - which are the number one notebook sold. For both it&#x27;s simply the same effect: the market is saturated, people don&#x27;t buy a new iPad or a new Macbook every 2 years. For phones this also seems more and more likely to come. For the first phones every bit of performance of a new generation made a big difference, now it doesn&#x27;t matter as much anymore.