The problem of companies like Ubisoft is mass market approach. Big publishers prefer commercial mass market art to good art. In result, more interesting games come out from independent studios like inXile, Obsidian, CD Projekt Red and others. Not sure how it looks from insider&#x27;s standpoint, but from gamer&#x27;s standpoint, big publishers like Ubisoft and EA are plain boring and their games can be compared to pulp fiction and you don&#x27;t expect to see masterpieces from them (coincidentally they are also most often plagued by DRM in contrast with games from independent studios).