The point is that it is possible to be able to pitch a technology to management without being overly opaque and sounding like a bag of buzzwords.<p>Also, keep in mind that different industries are accustomed to different sets of terminology. Engineers at tech companies don&#x27;t usually use terms such as &quot;product delivery&quot; and &quot;Continuous Application Lifecycle Management.&quot; To us, &quot;multi-cloud orchestrator&quot; is a much clearer way to describe this technology.<p>No need to be so condescending.