I&#x27;m <i>exactly</i> the same. I have a moto x play (mainly for the much bigger battery). £200ish when I bought it. Works great, really happy with it.<p>I&#x27;ve owned every model of the iPhone (some twice for loss&#x2F;damage) up until the 6. The battery life just isn&#x27;t acceptable for me (i&#x27;m a heavy user, granted, but apple hasn&#x27;t made any improvements in that area for a long time - whatever power savings they&#x27;ve done has been put into making the device thinner).<p>And, the phone does exactly what I need for 1&#x2F;3rd the cost. Plus I don&#x27;t have to pay another £100+ for a decent amount of storage.<p>I think Apple (and other high end smartphones) are going to be really stuck with this. Even if they don&#x27;t switch to Android, people just aren&#x27;t going to switch phones as much as they did before. They don&#x27;t offer anything compelling.<p>Same problem has happened with PC&#x2F;Mac&#x2F;iPad.