I read an interesting piece that argues that the confusing interface is actually a feature.  Can&#x27;t find it at the moment, but it went something like:<p>Snapchat&#x27;s confusing interface complements the way their users interact.  Users tend to learn about features from social interactions with their friends (face to face, or digital), which builds a sense of ingroup.  Additionally, the confusing interface tends to filter out older users, who lack the social guidance of the younger users.  This keeps the userbase heavily skewed young, which further reinforces its branding as a fun app for the cool kids.  After all, nothing is less cool than your mom doing the things you like.<p>I&#x27;m not sure that this is what the company wants (they&#x27;ve had screenshots of a redesigned UI leak this week), but it makes logical sense to me.