&gt; Just because something is in vogue doesn&#x27;t mean it is the right answer in the long term. Their mission is NOT about generating more pageviews in the short term to rack up ad revenue<p>Nothing I mentioned was abouut trends or short term page view revenue. It&#x27;s about making their site more functional, improving their content by taking advantage of multimedia (hardly a trend by now) and making their excellent content more available to their readers.<p>&gt; there are tons of articles with embedded media, here&#x27;s one: <a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2016&#x2F;01&#x2F;20&#x2F;nyregion&#x2F;bronx-school-embr.." rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2016&#x2F;01&#x2F;20&#x2F;nyregion&#x2F;bronx-school-embr...</a>.<p>In that article, the photos are what I meant by &#x27;decorative&#x27; media (I&#x27;ll agree it&#x27;s not a perfect choice of word). the not integral to the story - you could skip the photos and not miss anything. The video is separate from the text of the story; they are not integrated; from reading the story, There is no indication that the author of the text knows that the video exists.<p>What I see many amateur bloggers do is tell one story and use the right tool for the right moment. Where text tells the the story best, use that; switch to video&#x2F;audio&#x2F;whatever when that does best. The story is what matters, not the media used. As one possible example:<p><i>At New Visions Charter High School in the Bronx, here&#x27;s how one innovative class starts its day:</i><p>&lt;video of segment class&gt;
Click &lt;here&gt; to watch the full class (45 min.)<p><i>What you just saw is a new school program that seeks to use hip-hop music to reach teenagers who may not respond to more traditional counseling. Called hip-hop therapy, it encourages them to give voice to their day-to-day struggles in neighborhoods where poverty and crime are constants, and provides a foundation for school leaders to engage directly with them in a way that seems more enjoyable than intrusive.</i>