Maybe every HN post linking to something Wolfram has written needs an Official Wolfram Ego Bitching subthread, where everyone can say &quot;Wow, guys, I just noticed that Wolfram has a really big ego and does a lot of inappropriate self-promotion!!!!&quot;. Then everyone can enjoy complaining about Wolfram&#x27;s ego there, without it taking over the rest of the discussion. (This would work better if HN offered a way to &quot;collapse&quot; subthreads.)<p>In principle, you&#x27;re right, and just <i>not doing it at all</i> would be a cleaner solution, but what are the actual chances of that?