<i>or your arrogance is showing and you think you know better than the user what they want</i><p>IMHO that&#x27;s what Apple has mostly been about: telling users what they want. Their success shows that it may not be a bad business strategy, but it&#x27;s definitely not for everyone. I definitely notice there&#x27;s a culture of conformity around Apple, which is especially ironic considering some of its early ads and the slogan &quot;Think Different&quot; --- &quot;Don&#x27;t Think&quot; might be a better fit for today&#x27;s Apple.