More like tricked the media into thinking the app was real. Social networks had banned their domain name, due to too many postings&#x2F;spammings of it. But people still talked about it because it was controversial. An app that matches you up to other people to fight. Sort of a Fight Club app rather than Tinder for fighting. One that was a mockup that lead to their real web page and campaign.<p>I&#x27;m sure they could have made a real app that matches people up with other people to fight, but there would be a big liability if people got hurt in those fights. There also could be criminal charges as well for provoking assault and battery.<p>It just shows how gullible the media is to believe almost any project is real, and how some people will just fund anything even if it is a bad idea that leads to liabilities from getting people to fight each other.<p>Still there are things to learn from it to get the media&#x27;s attention. Like writing to new media companies about your app, getting people involved to promote your app, making a mock up first before writing your app so people will know what it should look like when finished, testing it out on a web app first before making the mobile app, etc.