To expand on this, I think you can eliminate a significant amount of this fraud by properly configuring your ad campaigns (or whatever facebook calls them) and using &quot;tricks of the trade&quot;. The companies that spend the most on facebook ads, will likely allocate a good amount of resources to hiring people who are experts in facebook marketing. So you have a lot of people not being experts in configuring their ads getting fraudulent clicks&#x2F;likes&#x2F;followers&#x2F;stalkers&#x2F;customers&#x2F;etc and losing money on advertising when they go down this route, but the big companies spending more money on facebook as they get better at new_revenue&#x2F;ad_costs.