&gt; Wouldn&#x27;t the more obvious choice be simply adding an option in browsers to not require hitting the play button (perhaps for MP4 that has no sound)?<p>This is basically what Imgur did with GIFV (<a href="http:&#x2F;&#x2F;blog.imgur.com&#x2F;2014&#x2F;10&#x2F;09&#x2F;introducing-gifv" rel="nofollow">http:&#x2F;&#x2F;blog.imgur.com&#x2F;2014&#x2F;10&#x2F;09&#x2F;introducing-gifv</a>), I think.