Ennui, once the province of past aristocracy and present trust-fund babies, will be accessible to all! Survival is the natural meaning-giver.<p>You need bread AND circuses.<p>TV, movies, reddit and video games are the modern circuses, but we need to make MEANING accessible.<p>Startups, with lowering barriers, are part answer. But not winner-take-all unicorns; more like long-tail lifestyle businesses. So that everyone can be uniquely useful, regardless of direction or ability (Ricardo&#x27;s 
comparative advantage).