The alternative is becoming profitable as soon as possible. Then you get run over by someone with better access to capital who can absorb losses. Example: Sidecar.[1]<p>[1] <a href="http:&#x2F;&#x2F;venturebeat.com&#x2F;2016&#x2F;01&#x2F;20&#x2F;sidecar-we-failed-because-uber-is-willing-to-win-at-any-cost&#x2F;" rel="nofollow">http:&#x2F;&#x2F;venturebeat.com&#x2F;2016&#x2F;01&#x2F;20&#x2F;sidecar-we-failed-because-...</a>