I think it&#x27;s smart. You can break down this feature into two types of users:<p>- A user that has friends on snapchat. For them, just sign up and snap a picture. You&#x27;re off to the races. IMO, there&#x27;s no reason to pick who I want to send it to until I take the picture.<p>- Another type of user would be someone who does <i>not</i> have any friends using SnapChat. For those people - you don&#x27;t want to just say, &quot;Sorry, you don&#x27;t have any people to talk to - but feel free to play around with the camera.&quot; That probably won&#x27;t encourage them to do much more with the app. Instead, you get them to create something first. When it&#x27;s time to send their creation, they don&#x27;t have anyone to send it to, but they are way more likely to say, &quot;Hey &lt;other person in the room&gt;, download SnapChat so I can send you this hilarious thing I just made.&quot; Both of those people are way more likely to download and use the app - but the chance of them doing so goes way down if they never invest any time and creativity into the app.<p>Just my two cents, but I think it makes perfect sense.