Yup, twice.  When I first started making Photoshop plugins and selling them, I did nothing but make a website &amp; mentioned it on a Photoshop developer email list.  I was extremely fortunate that one of the readers mentioned my plugin in their own newsletter of 30,000 subscribers.  Google then picked up the site, gave me good rankings for the phrase Photoshop Plugins, and that carried me along for a while.  Though I wish I&#x27;d been more proactive with my marketing &amp; product development in later years.<p>Before that, I made a website called the South Park Kenny Translator [1] and I don&#x27;t recall doing any promotion at all, besides it being on the same domain as my Photoshop plugins.  It&#x27;s been around for almost 20 years now and even landed me an interview on BBC Radio.  The Kenny Translator is inherently viral though: the whole point is sending Kenny-encoded messages to friends.<p>Nowadays I&#x27;d be much more proactive about marketing.  My current Indie Conference [2] side project went nowhere for a couple of years, but suddenly got a spike of subscribers when I mentioned it in a reply here on HN last month.  It wasn&#x27;t intended as deliberate marketing, but it had more impact than 2+ years of nothing but hoping the Google gods would look favorably upon me.<p>[1] <a href="http:&#x2F;&#x2F;www.namesuppressed.com&#x2F;kenny&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.namesuppressed.com&#x2F;kenny&#x2F;</a><p>[2] <a href="http:&#x2F;&#x2F;www.indieconference.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.indieconference.com&#x2F;</a>