Another advantage that goes in line with the scale issue.<p>&quot;Mess&quot;<p>Billions of smart phones, dozens of smart phone makers, dozens of different operating system customizations and problems, dozens of different environments to get used to. Will HTC&#x27;s lineup be any good this time around? Motorola?<p>Apple solves all of that for consumers. They remove the swamp of <i>potentially</i> bad choices. Apple so far has done a tremendous job of reliably delivering a high quality product each generation. Only Samsung can claim that in the Android world. I&#x27;ve had a good experience with the Galaxy S line of phones, most of the other Android phone makers are very hit or miss year to year.