The raw numbers of sign-ups and revenue are interesting as a broad health check, but they don&#x27;t really provide enough context to give you meaningful feedback of what your chances of continued growth are like.<p>The stuff I&#x27;d be more interesting is data points like: Of the people who sign-up, how many of them are still active in a month?  How many of the people who are active in a month become paid users?  How many of the paid users are still paying after 6 months?  How important is this product to the paid users?  Do they regularly refer their friends?  How many people would sign up for your premium membership at $10&#x2F;month? $20&#x2F;month?<p>If people are churning left and right, then I&#x27;d be less excited than if all the paying customers loved it, but it just hasn&#x27;t been marketed broadly enough.