Their total costs between Heroku and Redis infrastructure are less than $3000. I don&#x27;t think you&#x27;d be able to hire a devops engineer for less than $30k, anywhere.<p>It&#x27;s surprising to me that people think they&#x27;re spending a lot on infrastructure when they spend $800 on fonts, etc. When you drop the payment processor charges (which are per transaction) they&#x27;re at $7k to run a site with a <i>lot</i> of functionality for a year. Seems pretty reasonable.