Why not regulate their use of the data (as opposed to preventing collection of it)?<p>I&#x27;m pretty sure lots of people will be happy to exchange the tracking data for lower rates, so there needs to be some justification if you want to prevent them from making that choice.<p>So what are the risks introduced by allowing the companies to make some use of the data? If you ban sharing or sale of the data, you still have the risk of a leak, but the companies could be encouraged to do things like discard the detailed information and only store &#x27;events&#x27; or whatever. So discard that you drove on a particular freeway and instead store that you safely passed a medium distance on a limited access road (or store that you swerved abruptly multiple times on that length of limited access road).