&gt;he is the archetypal outsider<p>While that may have been one of his target markets, make no mistake: Bowie worked his socks off to find a market that worked for him - in addition to quite an incredible musical talent - and it took years and years of hard, often unrecognised work, for his success to come.<p>I mean - his first hit was a novelty song about garden gnomes, his second was (admittedly, possibly slightly unfair to argue it) cashing in on the space race, and it took a further couple of years for him to figure out his marketing and reach consistent success.