We don&#x27;t sell user data and we make money by taking a cut of the savings we&#x27;re able to claim on behalf of our users. It aligns our incentives and keeps us focused on maximizing the savings our users get.<p>We started building Paribus when we realized that most retailers were actually using PII and user information to price discriminate and overcharge their customers. The last thing we want to do is help enable these practices.