I don&#x27;t know about that. Retail margins are pretty thin. Video seems like it would be much more profitable, and they&#x27;d prefer to have people sign up for Prime just to watch videos and never buy anything that requires shipping.<p>Of course, Amazon&#x27;s cash cow right now is AWS. It&#x27;s mind-blowing how much money companies will spend on that just because they resent maintaining their own hardware.