&gt;  I&#x27;m coining a new term for this from now: Alphabetizing.<p>Having conglomerate and&#x2F;or parent corporations to organize the different goals of a company is nothing new, even in the world of startups.<p>If anything, it&#x27;s surprising that Google didn&#x27;t make the change earlier, given how unrelated many of their projects are (self-driving cars, search, and mobile operating systems, just to name three).