To me, this app is perfect. Here is why:<p>Social to me today is very scary and over commercialized. It feels like more people are trying to convince everyone else to buy something or watch them eventually parade products in their posts than being social. Great for them, but I&#x27;m not really using social media for that. I post my life, but posting my life has serious implications if made public. &quot;Oh hey I&#x27;m traveling&quot; could get my home broken in to. OR I say something as a joke, but just like with texting, gets misread and now I&#x27;m an asshole to people who don&#x27;t know me. Worse, all this can happen years after with little to no warning.<p>The chilling effect on sharing and keeping up with your friends who are hard to keep up with, the supposed point of social media, is enormous.<p>I like it. I love the magic words, I think they&#x27;re cute and everyone thinks that is the killer feature of the app, but I don&#x27;t think it is.<p>I think the killer features are:<p>* The snapchat like single-button camera and easy photo sharing (personally, the only reason I use snapchat is the camera and save the photos)<p>* The individual snapchat-story-like feeds you post to (also nice, love they go away)<p>* The lack of a central feed or RTs or easy way to get viral that can happen in places like twitter.<p>Obviously, I&#x27;m not going to be sharing ssh private keys or passwords over it, but for the most part it&#x27;s secure against the casual online lurker. It&#x27;s a great mix of the point of snapchat with the power of slack and twitter. I can come up with so many more ways I love the idea, but I can tell I&#x27;m already not doing it justice so I&#x27;ll stop, but I think this is something worth looking at if nothing else as a launching point for someone else. I&#x27;m not saying it&#x27;ll be the next snapchat&#x2F;facebook&#x2F;instagram&#x2F;twitter, and I&#x27;m comfortable knowing its more gonna be like Ello and Merkat, but I like the possibilities with it for doing what I always imagined social media could and should be after seeing the exodus of quality content from friends being replaced with fake updates and perfectly posed photos.<p>Anything that inspires spontaneity like this, snapchat, or beme is in my opinion what social media needs to deliver for me to use it and feel comfortable sharing.