These pseudo &#x27;generations&#x27; like Millenials, Gen-Y, Gen-X etc are really just marketing demographics that have become mainstream.<p>Probably 36 year olds shop similarly to 20 year olds.<p>Food for thought:<p>Some say capitalism distorts and invades our language.  This is why church groups have annual general meetings, and why ministers wear suits.  It&#x27;s why terms like &#x27;cost benefit analysis&#x27; creep into settings like child care and recreational activities.  It&#x27;s why teachers say to kids: &#x27;Can you not hit people going forward?&#x27; It&#x27;s why on the news &#x27;people&#x27; are referred to as &#x27;consumers&#x27; and so on.