Well I really wanted this to be a huge, consumer hit that turns VR on to the masses, but like many the price is simply not going to make that possible.<p>I think it&#x27;s unwise to target &#x27;hardcore gaming pc users&#x27; who will drop 600 on a new video card enough to not bat an eye at this price. In that context it might be a hit, but that&#x27;s hardly going to forward VR into the mass market as was the original hope of this device, at least for me.<p>Like other have also touched on, Sony seems to be in a better position now. They are a consumer product company and have learned the hard way of the perils of a roughly 600 dollar gaming device and how that works out in actual sales (the original PS3 was 599 at launch at got pummeled by Xbox360).<p>This would all be a moot point if there were that one true killer VR app that made us all want a Rift but it doesn&#x27;t exist right now either from what I can tell. This again plays into Sony&#x27;s hands as they can sit and wait for that one product to emerge and maybe have already grabbed it (they seem to be holding the reins now on No Man&#x27;s Sky, which could very well be the VR killer app we are all waiting for).<p>Time will tell but I&#x27;m disappointed. VR for the masses will have to wait a bit longer.