Ultimately the buck actually stops with the end user. They&#x27;re the ones who decided to ask a server outside of their control for any and all data it has stored at an address and then used it in a way harmed themselves. It very much is us who can and should exert market pressure on ad networks to change. The publisher, ad network, ad creator, any and all business, only exists to satisfy our needs and wants. We are the market not publishers.