People buy Apple products because they have a history of making great products, and so they don&#x27;t mind that they are expensive.<p>You have to be really rich, and have the right attitude to think that just cause something is expensive it is good.<p>I spend a lot of money with Apple, but I&#x27;m always paying attention to cost-- I count every penny, and if I could get comparable quality elsewhere I would certainly consider it.<p>The thing is, nobody is making decent laptops, or mobile phones or watches to compete with Apple, certainly not at Apple&#x27;s price points.   Those who think Apple is expensive have a much lower threshold for what is &quot;Good&quot; -- which is fine, they are not using the items in the same way I am.