You need to focus on the single core use case, which for computers is data processing. There&#x27;s no time in an elevator pitch to go over features:<p>Companies spend too much time and money to process data into valuable insights. They could do it much faster and cheaper by using a computer: an electrical machine capable of analysing massive amounts of data in very little time. Need to find out sales trends by city? Just input the data and the machine does the rest, with no human errors, every single time. Instead of several hundred human computers, all you need is a couple people entering data and someone to program it. Fast, reliable, easy.