Just to clarify, the &quot;social dick-measuring contest&quot; the author was referring to is being able to see how many followers or friend a user has. I can look up how many followers some celebrity has on Twitter or compare how many friends I have with another friend on Facebook, but I have no idea how many followers DJ Khaled or any of my friends have on Snapchat. You can friend celebrities or brands on Snapchat if you want, but there&#x27;s no mechanism within the app to find popular users. There used to be a &quot;score&quot; that you could see (I think you can only see your own score now), but that was based on how you used the app rather than how many friends you have.<p>I&#x27;m not an incredibly social person and I&#x27;d never have more than a hundred or so Facebook friends, but I&#x27;d always feel a little uneasy whenever I saw how many friends another person had -- you can&#x27;t help but compare them with yourself. On Snapchat I have no idea how many friends the average user has. It&#x27;s just a window into the lives of the people you care about (as banal or entertaining as they are).