“Acquiring [MelOn parent company] Loen gives Kakao a massive music content library as well as a pipeline for future content. [The app’s] current businesses are built around K-pop and domestic artists, and they will continue to build on their success.”<p>Being a heavy supplier of K-Pop is probably very strategic. K-Pop appears to be a valuable cultural export, and I imagine domestically it holds up quite well too.<p>Here are some links related to global interest in Korean culture and pop culture:<p>- <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Korean_Wave" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Korean_Wave</a><p>- <a href="http:&#x2F;&#x2F;www.economist.com&#x2F;news&#x2F;books-and-arts&#x2F;21611039-how-really-uncool-country-became-tastemaker-asia-soap-sparkle-and-pop" rel="nofollow">http:&#x2F;&#x2F;www.economist.com&#x2F;news&#x2F;books-and-arts&#x2F;21611039-how-re...</a><p>- <a href="http:&#x2F;&#x2F;business.financialpost.com&#x2F;news&#x2F;retail-marketing&#x2F;how-korea-became-the-worlds-coolest-brand" rel="nofollow">http:&#x2F;&#x2F;business.financialpost.com&#x2F;news&#x2F;retail-marketing&#x2F;how-...</a><p>Just musing...