Social media when it is talking about your startup is particularly hard, trying to constantly manage the perceptions is a ... huge challenge (even if you don&#x27;t have any internal challenges).  Founding a startup is also a good way to work 9 years worth of time in 3 years (or whatever), I sort of view them like the life-extraction machine in the Princess Bride sometimes.  You are constantly trying to balance all the forces, mini-max everything, wonder about what you are not doing, and it can always feel like the wheels are falling off the whole time.<p>I need to write a blog post on this myself very soon.  Props on talking about it more, and the general theme of having more public conversations on the subject.