Consumers won&#x27;t care, and they never will. Sometimes the market simply exploits a coordination problem, and you can not depend on customers to care there, because they&#x27;re stuck in a trap and can&#x27;t collectively express their opinion in a way that would matter on market.<p>Other times it exploits information asymmetry. Correct me if I&#x27;m wrong, but last time I checked, half of the good theoretical things about markets break down completely if you can&#x27;t assume rational and perfectly informed customers. Well, in terms of products and services having anything to do with technology, you generally can&#x27;t. General population is 100% clueless. Therefore markets following <i>only</i> their feedback may lead them to pretty suboptimal situations.