I think those buyable-button-like initiatives are inherently flawed from ground up.<p>Clicking ads, comparing to viewing them, is rare enough, with a lot of are done by mistakes, so what makes those people think their users could make a decision of purchase, which often takes several rounds of researching, comparing ,hesitating to make the final stride, by randomly scrolling through something might bot even be relevant, is totally beyond me.<p>Even if the user happens to like the item in the ads, the actual action would come after several hours, do they expect user to come back to app, find the ad, then click the buy button?