Indeed.  That&#x27;s the definition on paper, but it&#x27;s your business so you get to run it how you like.  There is surprisingly little correlation between hours worked and end result.<p>I could have easily worked four years of 80 hour weeks, ruined all my relationships and given myself health issues building the product that pays my bills today.  I can&#x27;t imagine the monthly recurring revenue numbers would reflect that effort.   It really is more calendar time and marketing that moves the needle.  You can do that and still have plenty of time for product development working 10 hours a week.<p>You can make up quaint terms for it, but really all that does is flag it in your mind as something that&#x27;s not for you.  You really need to be doing that 80 hour week boiler room thing, else you&#x27;re not startupping enough.  So you do, and you&#x27;re unhappy.<p>The end goal is to replace your salary by building a product.  Call it a lifestyle business if you like.  But be sure to do it.