He&#x27;s smart.  Obama did it..twice.<p>More about it here: <a href="http:&#x2F;&#x2F;www.technologyreview.com&#x2F;featuredstory&#x2F;509026&#x2F;how-obamas-team-used-big-data-to-rally-voters&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.technologyreview.com&#x2F;featuredstory&#x2F;509026&#x2F;how-oba...</a>