<i>If movies were to transition into the Steam model where the cost is brought down but has higher reach, the gross is going to go down, and so should the marketing and actor budgets of such films.</i><p>Why would they? Why would a studio decide to reduce their gross and therefore their net by going with a less profitable model?<p><i>Streaming services that offer these kinds of movies at release date I think will bring the whole scam crashing down.</i><p>No more than Honda and Toyota put an end to the &quot;scam&quot; of American automakers.<p>One party providing a service or product at a specific price and other parties choosing to purchase or not purchase it is not a scam.