The thing about ads is, if they are done right, they are very useful. For example, I buy hot rod magazines specifically to get the ads (the articles are the fluff). I enjoy the previews of coming attractions when I watch a movie, and use them to decide what to watch. I enjoy watching &quot;Detroit Muscle&quot; shows on TV because they are about product placement (they show how to use the products to work on your car.) Etc.<p>But ads that goes out of their way to force me to watch it, ads that show so often I loath the sight of it, ads designed to be irritating, etc., motivate me to go out of my way to never ever buy their stuff.<p>Interestingly, I have developed a sort of &quot;ad blindness&quot;. My eyes do not see popover ads, banner ads, etc.