The built-in waterproofing is a big deal. As is the sturdiness of the case. Doesn&#x27;t matter if I&#x27;m biking, swimming, diving, snowshoeing, I can always have my GoPro with me and I know it will always be available to take a video at a couple seconds&#x27; notice.<p>I can&#x27;t imagine I&#x27;d have the same confidence in a cheaper camera with a waterproof case add-on that I do in my GoPro. Also, the $130 I paid for the entry-level model was a good price.