Amazon has just as much reason as Apple (or any platform provider) to want to restrict the types of apps that get published.<p>As for the effectiveness of that control, there&#x27;s little practical difference between &quot;simply registering an URL&quot; and uploading a binary; both can load external content or be modified (in terms of what the user actually sees&#x2F;experiences) almost entirely after the initial review. There will always be apps that try to abuse that possibility, and they usually get reported or re-evaluated, but it&#x27;s probably a very small number of apps that will do that.<p>The point is to simply filter out a larger number of spammy, malicious, or otherwise offensive apps at the onset rather than spending <i>more</i> resources constantly monitoring everything after the fact. That said, it&#x27;s unfortunate when the review process is as flawed as it seems to be in this case (poor communication, inconsistent policies, etc).