I find it interesting that a &quot;killer feature&quot; is talking to my TV. I find the Apple remote quite easy to use within Netflix for scrolling etc. and don&#x27;t really have a problem using my iPad as a remote if I want to type things.<p>Perhaps I am just old but voice recognition is a great feature, but not one that would &quot;kill&quot; the competition or make me chuck my AppleTV 3rd. gen in the bin to rush out and buy an Amazon device. 
I would therefore not label it &quot;killer&quot;.