Maybe.<p>I&#x27;m not sure you can compare Snapchat to Toyota, though. Perhaps Snapchats strategy is the right one? I could imagine small groups of engineers working on small self-driven features being more effective then the &quot;lets sit down and plan this out with gantt charts and focus groups&quot; approach. Specifically for a company like snapchat serendipitous feature creation is valuable even when so much work is being &quot;thrown away&quot;.