&gt; it really seems like the same things are happening again<p>Indeed, Starbucks pulled almost the exact same thing in 2012 with Square:<p><a href="http:&#x2F;&#x2F;money.cnn.com&#x2F;2015&#x2F;10&#x2F;15&#x2F;technology&#x2F;square-starbucks&#x2F;" rel="nofollow">http:&#x2F;&#x2F;money.cnn.com&#x2F;2015&#x2F;10&#x2F;15&#x2F;technology&#x2F;square-starbucks&#x2F;</a>