That&#x27;s not contemporary. Elevator pitches have been a thing for long time.  Those companies , at least first three, didn&#x27;t start out with complex apps.<p>On top of all that, internet software companies exist in market, where customer ability to switch to competitor is so high and barriers to competitor entry are so low.<p>There are exceptions, but for most the have to be The Best at one thing or see their market share evaporate.