I would agree with the pre&#x2F;post iPhone shift - but the likes of EA&#x2F;Glu and other major games companies shifted an awful lot of apps pre iPhone.<p>The big shift is that touch became the only game in town (along with all the associated dev wrinkles). Also the demise of all content aggregators meant we could just upload our apps to a store and keep 70% (prior to this we got ~20% i.e. operator took 60-70%, aggregator took 30% and we got 50&#x2F;50 on that).