This strikes me as a pretty serious failure on the part of Facebook, Twitter and their ilk. I&#x27;m not sure what the solution might be, but I would prefer to read the posts of the actual author or personality, rather than a stream of PR posts. Neal Stephenson is not the first and surely won&#x27;t be the last person who&#x27;s account will now be ghostwritten (by publishers, agents, trusted people, etc.)<p>I understand why he&#x27;s managing it this way and I might do the same if I were in his position. My hope is that Facebook, etc. start to realize that their current approach isn&#x27;t the best fit for everyone.