The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation<p><a href="https:&#x2F;&#x2F;www.asc.upenn.edu&#x2F;news-events&#x2F;publications&#x2F;tradeoff-fallacy-how-marketers-are-misrepresenting-american-consumers-and" rel="nofollow">https:&#x2F;&#x2F;www.asc.upenn.edu&#x2F;news-events&#x2F;publications&#x2F;tradeoff-...</a><p><pre><code>    ... the survey reveals most Americans do not believe that ‘data for discounts’
    is a square deal.

    ... Rather than feeling able to make choices, Americans believe it is futile to
    manage what companies can learn about them. The study reveals that more than half
    do not want to lose control over their information but also believe this loss of
    control has already happened.</code></pre>