Sure, but let&#x27;s say you as a consumer don&#x27;t actually care about the brand of the ride platform and just want to get to your destination for some weight of speed and cost. Then it doesn&#x27;t matter if there&#x27;s only Uber or if there are 50 private taxi services in your area. Once someone fills gap with a meta-privte-ride service that just locates the closest and cheapest provider it&#x27;s trivial for someone like Uber to be undercut by a local competitor.