The flower business does seem ripe for disruption.  Looking at a traditional flower business website, it definitely feel like, &quot;these designs are not to my taste&quot;.<p>I&#x27;m just not sure how many people want gift flowers but have no preference about what colors or flowers there are.  (Like my wife has clear preferences about those things and giving her flowers that ignore them would be kind of insulting.)<p>Also the shipping is pretty steep if you can&#x27;t use their local delivery. $25 on a $38 bouquet.