Thanks for the advice. Churn is higher than I&#x27;d like and that&#x27;s going to be a big focus for me this year. There&#x27;s a lot to do to make the product more sticky.<p>Rough figures at the moment are:<p>Monthly churn of monthly subscribers is about 20%.<p>Yearly churn of yearly subscribers is about 50%.<p>When I ask why people leave, virtually everyone has the same story - they really liked the product, but they didn&#x27;t have the time to devote to their language studies right now.<p>I&#x27;ll dig into some of the other metrics you suggested in a future post.