The purpose of Amazon Prime Video is to get you to sign up for Prime and then order stuff on Amazon.  It only makes sense for them to be where Amazon actually delivers stuff quickly via Prime.<p>The purpose of Netflix is to provide entertainment.  It makes sense for them to be everywhere.<p>I doubt we&#x27;ll see Amazon PV around the world anytime soon -- it doesn&#x27;t make sense for them to spend on the global licensing costs since it won&#x27;t boost Prime subscriptions.