I don&#x27;t think it&#x27;s the people.  I think it&#x27;s the content.<p>Facebook and Twitter inundate me with reshared content from third parties that I mostly have no interest in.   Snapchat in contrast is content created by people I know, and they choose to send it to me specifically.<p>It might be as mundane as breakfast, or a pet doing something funny, or new bedroom curtains, but it&#x27;s still an update about the life of a friend.  Facebook might have a rant about how awful the day at work was which is boring to read.  We&#x27;ve all got jobs.  Or a reshare of 43 things every women in her 30s hates about Thursday afternoon. Snapchat might have a picture of someone&#x27;s lunch knocked onto the floor. You think &quot;hah that sucks&quot; and it&#x27;s gone.