Apparently this is part of his image:<p><a href="http:&#x2F;&#x2F;www.fastcompany.com&#x2F;3046877&#x2F;who-the-is-this-guy-john-legeres-strategy-for-taking-new-customers-by-storm" rel="nofollow">http:&#x2F;&#x2F;www.fastcompany.com&#x2F;3046877&#x2F;who-the-is-this-guy-john-...</a><p>Be offensive, get millions of customers.