One of the problems is that facts are usually presented in the most boring ways, think lectures. Facts, should be spread the same way. Using propaganda, using sex, using means as creative as those who decide to spread false information.<p>Next time you watch a speech by Donald Trump, don&#x27;t look at him, look at the faces of the people behind him. He is winning them emotionally, not factually.<p>Maybe all scientists and researchers should take classes in creative writing, fiction,  and speech.