This is an interesting topic on it&#x27;s own. I think it has to do with the hyper-connectivity that our modern digital world provides that allows us to self-segregate and form self-supporting echo chambers for just about anything we want to believe. So while the psychological underpinnings for people preferring their beliefs over objective truth is just human nature, I think the <i>potency</i> of modern day conspiracy-theory thinking is because we really can form an entire world ourselves, (print&#x2F;visual media, online communities, higher ed) that supports our own thinking and it gets further embedded.