Right.  I&#x27;m mostly in agreement.  I <i>did</i> live in that world and still failed miserably, in part because I was spending a lot of the effort I should have been spending programming on, you know, selling books.<p>I just find this apparent truth to be deeply unsatisfying, that&#x27;s all, and &quot;live in that world&quot; is a good example of business advice that sounds really good, really true, and really satisfying, but that doesn&#x27;t seem to hold up when you subject it to the harsh tests of reality.<p>That, and I don&#x27;t think I&#x27;d believe anything written by a successful businessman like Bezos.   Who knows what he actually knew, who he talked to, who helped him or what his intent was at the time.   <i>now</i> he&#x27;s going to tell the best story he can, because that&#x27;s what a competent businessperson would do.   Because of this, I think reading advice or stories of success from proven masters is way less useful than it sounds.