&gt; It seems like most instragram users have over 100 followers[1], if they&#x27;re all active and connected that means a sizable chunk of likes (or whatever else you can do) when you post something.<p>Bad assumption, given the 90:9:1 rule (99% lurk while 1% participate)<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;1%25_rule_(Internet_culture)" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;1%25_rule_(Internet_culture)</a><p>1% does mean a lot when you have millions of followers, though.