It really, really depends on your site&#x27;s demographic.<p>Example: skin care website, they sell women&#x27;s beauty and anti aging products. Their demographic is 15% IE8, but you know who are most likely to buy their products? Mature women, who are also more likely to be the ones in that 15%.<p>The next part of that puzzle was when they launched into China. China has a huge population still on XP and IE8. Literally millions of uniques from IE8. We even had a percentage from Netscape!<p>Fortunately the agency handling them was smart enough to research the demographic in both instances, but many agencies won&#x27;t. They will brazenly force their opinions on their users who frankly, don&#x27;t give a crap how you feel. They just want it to work so they can buy stuff.<p>You have to view every hit as a customer. Imagine if Walmart stopped letting in 15% of customers.