Netflix wont become a lucrative monopoly because they own&#x2F;control neither the content that they distribute (except for the few shows they produce) nor the distribution channel (the Internet). Moreso they have no pricing power; they faced a huge backlash the first time they tried to increase their subscription fees and only just managed to raise it by $1. Unless they can convince their customers to pay much more so they can sponsor and buy much more content, Netflix will be at best the largest among a group of streaming services you have to subscribe to to get all the content you want.