&gt;example of Apple and Nokia. Only Apple successfully built a broad customer experience and robust ecosystem. “You can become extinct when you only focus on the hardware,” he said.<p>I&#x27;m pretty certain Nokia&#x27;s problem was never focusing only on hardware. They focused on software all the time. The problem was that Symbian sucked and they didn&#x27;t open up for alternatives until it was too late. Samsung actually does just hardware and they are doing fine.