I don&#x27;t regret a single penny I send to Heroku every month. It&#x27;s just worth it for smaller to medium-sized projects when you don&#x27;t have in-house dev-ops. Especially so for side projects when time is scarce.<p>I&#x27;ve attempted a number of times to bootstrap up my apps on DO, AWS, docker stuff, etc - all in anger. The Heroku tax is less than the time spent configuring, maintaining and monitoring my own servers.<p>In economic terms, this is called opportunity cost. That&#x27;s time I could spent building features or playing guitar.