I think this level of expense is totally acceptable and justified when you consider how expensive developer time is today. Even for someone fluent in operations, I&#x27;d argue it doesn&#x27;t make sense to cost optimize until you&#x27;re spending $1,000+ monthly.<p>In the entire lifetime of their service, they&#x27;ve spent $8,727.57. That&#x27;s less than it would cost to hire me to optimize their infrastructure.<p>Even though I&#x27;ve worked on building cost-optimized and efficient deployments for other companies, for my own projects I first turn straight to Heroku. It requires substantial traffic for my opportunity cost to be justified: I&#x27;m typically much better off charging larger companies to tune their deployments than using the same skills to shave pennies off my bill.