I own a small, independent mobile games company. If you can figure out how to get people to pay for games (without resorting to psychological trickery like Candy Crush) you could make millions.<p>I&#x27;d love to run a pure paid model and rip out the bloat and headaches of advertising SDKs, but I also have employees who count on a paycheck and like working on games, and app stores that foster a race to the bottom and highly promote free games over paid.<p>So I&#x27;m pretty happy with my place in life right now.