This is pure marketing genius:<p>1. Start with a <i>waste product</i> that farmers discard (ugly, misshapen carrots).<p>2. Cut it up into little pieces and put it in plastic bags.<p>3. Call them &quot;baby carrots&quot; and sell them for <i>more</i> than regular carrots sell for because they&#x27;re convenient.<p>And then watch as the total market for carrots increases dramatically because people like eating &quot;baby carrots&quot; more than regular carrots.