It was effective because it was easy for people to imagine someone typing recipes into a computer by projecting an imagined present into the future. I say &quot;imagined&quot; because fewer people were actively typing recipes at the time than burning their bras and if there was going to be an interest in automating the task, then people would already have been typing recipes.<p>The thing about an elevator pitch is even though it&#x27;s wrong there&#x27;s no way that a future of blockchains and advertising technology and cat videos on Facebook can be compelling.<p>Yet, I&#x27;ve thought about it a bit more. Somewhat sadly, The best pitch elevator pitch to those with lawyers, guns and money is to automate some mundane task. And what worked was: it can accurately calculate the ballistic trajectory of high explosives and thus thou mayst blow thine enemies to tiny bits, in thy mercy. And so it goes.<p>The weirdest part of today&#x27;s exercise is that mobile phone app stores seem to have brought back an age when ideas equivalent to typing recipes into a computer seem attractive. There&#x27;s a lot of make work that adds intermediating complexity...we get an obligation to manage my personal brand on social media and keep our contacts and resumes up to date and like our friends&#x27; photos of Esther the Wonderpig.