Thanks for checking it out.  In my understanding, MyFitnessPal is oriented toward the fitness crowd, with a focus on daily energy consumption.<p>After a lot of exploration I decided to limit the scope as much as possible and target home cooks and food bloggers, with a focus on recipes.<p>I spent a few weeks of my spare time trying to get the parsing of free-text recipes to work (essentially MFP&#x27;s import from link).  The results were decent, but I realized that if it&#x27;s only 90% accurate I still need a lot of user interface functions (like MFP) to let users edit&#x2F;fix the inaccurate bits.  It started smelling bad so I decided to strip it down to its most basic function.<p>I have no plans for now to use databases of branded products - the ones I saw were quite expensive and would be more useful for sites like MyFitnessPal, perhaps less useful for recipes&#x2F;cooking.