Why would they be in better position to disrupt cinema as compared to iTunes, Google Play or YouTube? All of those players have worldwide name recognition and require no immediate upfront membership.<p>&quot;The Interview&quot; went online directly, and from what I recall the box office results were kinda meh. Of course, we have no access to a parallel Universe where it would&#x27;ve been released through traditional channels, so it could had been a relative success fwiw.