The same claim could be made for PowerVR offering in general: why doesn&#x27;t PVR go mainstream. I mean: you could get PS3 level output for probably tenth the energy so why not? Except that it is mainstream with roughly 50% mobile market share. :) The bottom line is: IMG doesn&#x27;t produce silicon (except for internal use) so you need a partner to go &quot;mainstream&quot; (whatever that means). You&#x27;re showing your IP on e.g. CES to find those partners (or to validate existing partners&#x27; investment in the platform). That&#x27;s how IP companies operate, unless they are the de-facto monopoly in some segment.