At the &quot;discounted&quot; $275 (2GB version + EU shipping), it&#x27;s more expensive than embedded x86 solutions (APU2b4 or Celeron N) while being less powerful and flexible (the power consumption is the same).<p>Still a nice toy to play with, especially with all the connectors it offers and I can see this being a hit with iOS fans since it&#x27;s supposed to be super easy to administer using their custom GUI and video tutorials, so worth the asking price.