&quot;We are converging on a single device format in mobile and that’s driving some important changes in usage. We are in the phablet era.&quot;<p>I don&#x27;t believe the data Flurry presented can lead us to say that the device format is driving changes in usage.<p>I believe that looking at usage, per device, you&#x27;re actually just segmenting the usage of the demographic that purchases that device.<p>For example, Fred has a graph that shows medium sized phones have a 100%+ increase in Sports usage. That may be due to the fact that most medium sized phones are being bought by middle aged men (who drive the majority of sports usage)