<i>If you thought 28K AJ viewers during daytime was bad, imagine MSNBC at exactly half or 14K viewers.</i><p>While I don&#x27;t think you&#x27;re intentionally cherry-picking numbers here, I&#x27;m fairly sure you&#x27;re quoting a Mediaite article about AJAM beating MSNBC during the 2PM newscast in mid-2015. Those are <i>not</i> total viewership numbers. If you want to compare cable news networks, it&#x27;d be better to compare their primetime viewerships. AJAM had trouble breaking 30K in primetime, according to the NYT, but at least as of August 2015 (the most recent data I can find), MSNBC&#x27;s primetime total viewership was 639K -- actually beating CNN slightly.<p>As for &quot;almost no one watches cable news,&quot; well: yes, but. Given how much of the HN discussion is centering around cord cutting, it&#x27;s worth considering how many people get their news from the <i>web sites</i> of CNN and friends. In January 2015, for instance, cnn.com had over 64M unique visitors; foxnews.com had about 55M, while nbcnews.com had about 30M -- even though NBC News has far more viewers than CNN (nearly 10M compared to CNN&#x27;s under 1M).<p>Sources:<p><a href="http:&#x2F;&#x2F;www.mediaite.com&#x2F;tv&#x2F;al-jazeera-america-beat-msnbc-for-2-hours-in-the-key-25-54-ratings-demo&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.mediaite.com&#x2F;tv&#x2F;al-jazeera-america-beat-msnbc-for...</a>
<a href="http:&#x2F;&#x2F;www.mediaite.com&#x2F;tv&#x2F;august-2015-ratings-fox-news-1-in-all-primetime-cable-msnbc-last-in-demo&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.mediaite.com&#x2F;tv&#x2F;august-2015-ratings-fox-news-1-in...</a>
<a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2016&#x2F;01&#x2F;14&#x2F;business&#x2F;media&#x2F;al-jazeera-america-to-shut-down-in-april.html" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2016&#x2F;01&#x2F;14&#x2F;business&#x2F;media&#x2F;al-jazeera-...</a>
<a href="http:&#x2F;&#x2F;www.journalism.org&#x2F;2015&#x2F;04&#x2F;29&#x2F;cable-news-fact-sheet&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.journalism.org&#x2F;2015&#x2F;04&#x2F;29&#x2F;cable-news-fact-sheet&#x2F;</a>
<a href="http:&#x2F;&#x2F;variety.com&#x2F;2016&#x2F;tv&#x2F;news&#x2F;abc-david-muir-nbc-lester-holt-evening-news-ratings-1201677863&#x2F;" rel="nofollow">http:&#x2F;&#x2F;variety.com&#x2F;2016&#x2F;tv&#x2F;news&#x2F;abc-david-muir-nbc-lester-ho...</a>