Sorry but this statement and this ideology is flawed. The user isn&#x27;t right, the user only is good at what they know. Apple or even Ford have proved that when asked, the user wants a faster horse, cause they don&#x27;t understand the concept of a car. This is the fault of the user not realizing the potential, maybe because of their lack of imagination, or intellect. Or competitors are marketing to id appeals. Users don&#x27;t think, but they should.<p>Hypothetical Example: dating site users want an ltr with a 6, but are often seduced by the potential for a one night stand with an 8. Users have chosen 8 but the moral ethical and socally acceptable choice is the 6 with the potential for an ltr. The user is wrong but they hooked up and are happy... Is a site that caters to ltr6&#x27;s wrong?<p>However, too often products have massive flaws that designers should have predicted.