I have an elevator pitch on my desk.  It has a 180 degree reclinable screen, basically designed to be a thickesh tablet.<p>I do the opposite, and put the screen desk-side down, to use the keyboard (have become accustomed to it, not great, but very good). So the screen lies face-down, and the keyboard is face-up, attached to a monitor.  Not a particularly fancy monitor, but it is nice having things at eye level when at a desk and having sizes blown up big, basically, easy on the neck.<p>Perhaps the environment, I don&#x27;t know, but the amount of curiosity this provides to others to my little alcove is impressive.  Anyone that notices mentions.  From curiosity, not realising it&#x27;s a laptop, to &#x27;I have a ThinkPad too and I wish it could do that&#x27;.<p>So, elevator pitch, have something so vivid it can be picked up, touched, played with.  Not words, a thing that doesn&#x27;t need to be particularly innovative as-in changing the world, just, that&#x27;s a neat idea, I&#x27;d like that too.  Then it gets easier to sell.<p>None of my colleagues want to get T-series ThinkPads in the next acquisition round because of a simple screen on another range that can be reclined more than normal.