I think if there&#x27;s one thing Ford should be afraid of from Apple it&#x27;s not taking marketshare, it&#x27;s taking profit share.  Apple has carved out exactly that slice of the the smartphone market where you can make a profit, and left everyone else to fight over the no-margin remainder.  Apple could conceivably do something similar in cars by building one or two models that compete directly with the most profitable cars (though it seems that all of Ford&#x27;s profits actually come from big trucks--hard to imagine someone hauling a half-ton of manure in the back their rose gold Apple Pickup).<p>[1] <a href="http:&#x2F;&#x2F;www.autoblog.com&#x2F;2015&#x2F;04&#x2F;30&#x2F;ford-f-150-profit-per-vehicle&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.autoblog.com&#x2F;2015&#x2F;04&#x2F;30&#x2F;ford-f-150-profit-per-veh...</a>