Most leading players in China’s CVS sector are regionally 
based. Currently, there is no national leader. According to 
UBS Investment , top CVS players in Guangzhou, Chengdu 
and Shenzhen have a relatively high market share. Meiyijia, 
the market leader in Guangdong province, accounted for more 
than 60% of Shenzhen’s market share and 30% in Guangzhou. 
Hongqi, the market leader in Sichuan province, accounted for 
Exhibit 8: Market leaders and respective market share in selected cities
Source: UBS Investment. October 29, 2013. “Report on Chengdu Hongqi Chainstore Co., Ltd.”
Chengdu
43.6%
Market leader;
Hongqi
Beijing
23.8%
Market leader;
Easy Joy
Shanghai
17.9%
Market leader;
Quik
Shenzhen
61.3%
Market leader;
Meiyijia
Guangzhou
30.0%
Market leader;
Meiyija
Chongqing
26.6%
Market leader;
Chongkelong
43.6% of Chengdu’s market share. Meanwhile, the market in 
Chongqing, Beijing and Shanghai is somewhat fragmented - 
Chongkelong has a 26.6% market share in Chongqing, while 
Easy Joy has a 23.8% market share in Beijing; Quik has a 
17.9% market share in Shanghai.