Agreed. My hypothesis is that the recruiters are the ones with the connections and have been doing a better job at marketing. We know that we&#x27;re really strong technically so that&#x27;s not a big issue. Where we&#x27;ll have to focus more energy and attention is as you said, getting better at marketing.<p>And yes, the bet is on being THE go-to expert. How will we showcase this to new clients? Product portfolio, demo trials of software, detailed explanations of our methodology in simple terms. All the marketing stuff that most other consultancies don&#x27;t do at the moment.