If you didn&#x27;t look into it yet, it hardly indicates you know nothing about business. Randomly picking companies to examine further is a perfectly reasonable way of trying to find investments (and what stops you following the crowd).<p>In my OPINION GoPro&#x27;s problem is that they haven&#x27;t diversified in any significant way. Here&#x27;s a list of products GoPro sells: GoPros (and accessories). That&#x27;s it.<p>But this area has hardly been standing still. We&#x27;ve seen drone-cameras take off, including the ingenius ones which follow you (e.g. Lily), we&#x27;ve seen those throw-up 360 degree cameras, smaller versions (e.g. Mokacam), and a near constant stream of less expensive generics which do 90% of what a GoPro can do (and can even use GoPro&#x27;s accessories).<p>GoPro had a MASSIVE market lead and still does, but they&#x27;re squandered much of it on reproducing the same product over and over until the market is saturated.