What I don&#x27;t get is dumb companies who post a link to their FB(or some other social media) page on their site:<p>1. You&#x27;re advertising another company for free. Is Facebook paying you to put their logo on your site? No.<p>2. When people like&#x2F;follow your page, they are trapped by FB(or some other social media) and you can only reach them there. If you&#x27;re banned or they pull bait-and-switch on you, like Facebook did, you&#x27;ve wasted all this time building user base for Facebook and not building your business.<p>3. You can&#x27;t even reach them on Facebook, because you now have to pay Facebook to reach people that have already liked your page.<p>4. Posting on social media wastes a lot of time and money(tools + people).<p>- Compare this to getting an email address from your visitors:<p>1. You are in control of your list.<p>2. You can reach them anywhere &amp; anytime almost for free.