&gt; First of all, it doesn&#x27;t matter. Facebook is not your competitor, so you&#x27;re not harming yourself.<p>You start by saying that Facebook is not a competitor, but in taking over part of your core business--- keeping track of potential customers--- it could be seen as that.<p>&gt; Secondly, Facebook is an immensely popular communications platform. Even if for some reason you dislike them because they&#x27;re privately owned, it doesn&#x27;t change the fact that that&#x27;s where people are. If you want to reach people, you want to be where they are.<p>Facebook&#x27;s objective is total control of all communication and it will stubbornly refuse to allow the migration of its data off platform. It will fight tooth and nail to prevent any other competing alternatives for social communication (such as open ones like email) from being seen as viable. Frankly, that&#x27;s a business risk for us all, because it moves control of communication into the hands of a third party. By coming down hard in support of them you are doing an important part of their marketing dirty work.<p>The net benefit for consumers is unclear. They may like it now but we are still in the honeymoon phase of this monopolistic process.<p>&gt; I mean, I get it. There are some exchanges we both agree that we want to have. You can&#x27;t make a reliable newsletter via Facebook, nor I would like to get my account info through Messenger. But please move your ad communications to Facebook, where they will be unobtrusive for us and properly curtailed by the platform.<p>Your support for them is so superlative that I have to ask: Do you have a stake in Facebook?