Music is something a ton of people <i>passively</i> listen to. It&#x27;s background noise, and for the passive (and primary) music audience, familiar is good.<p>When people go out of their way to download or stream a show, it&#x27;s not usually background.  Providers know that, that&#x27;s why they insist on shoving 20 minutes of commercials in front of you for a 40 minute show.  You&#x27;re captive.<p>I truly believe there are a lot of people out there like me, who are willing to pay existing cable prices for completely on-demand content.  They just don&#x27;t know it&#x2F;think about it because they aren&#x27;t navel-gazers like we are.