This comes as absolutely no surprise at all. It doesn&#x27;t matter if you are the most accurate, informed, respectable news source in the world, because almost no Americans know what Al Jazeera is, and the name evokes the image backdrop of a middle eastern city most Americans can&#x27;t find on a map, discussing topics of primary interest to American Muslims and few else, while the female anchors are veiled. Not to mention it sounds like a group Americans are more familiar with that starts with &quot;Al-&quot;.<p>This is almost as bad as the Latin American failure of the Chevy Nova (Spanish: no go). They could and should have named it anything, but they really seemed to think their brand would carry any weight at all.<p>One may say this is proof that Americans don&#x27;t want truth and reason, just entertainment in their news. We do, but the simple fact is that if you fail to appeal to people&#x27;s simple desires, fears, and impulses, you will fail entirely.