Zuckerberg is the new Bill Gates. In the 90s, Gates was notorious in his ruthlessness to define personal computing as a 100% Microsoft-only experience. Today, as you pointed out, Zuckerberg is pushing equally hard at defining the internet and Facebook to be one and the same. In both cases, it doesn&#x27;t really matter whether or not the efforts are sincere. The outcome is just as undesirable for the general public either way.