Branding is important.<p>Although I said I wouldn&#x27;t disclose the data, here is a spreadsheet of the Top Movies by Box Office Revenue with a RT score &lt;= 20%: <a href="https:&#x2F;&#x2F;www.icloud.com&#x2F;numbers&#x2F;0005voEEmzex1t4xnMHD3u3HQ#box-office" rel="nofollow">https:&#x2F;&#x2F;www.icloud.com&#x2F;numbers&#x2F;0005voEEmzex1t4xnMHD3u3HQ#box...</a><p>Films like Alvin and the Chipmunks and Grown Ups are objectively <i>bad</i>, but they still make money because people don&#x27;t care. Yes, these movies likely had a lower budget, and that can be weighed against box office revenue, but I explained my concerns with that in the article.