While it&#x27;s true that the value to certain buyers will vary, if you do decide to sell, then it is your job to sell it to them. They&#x27;ll only pay as much as they&#x27;ll see it&#x27;s worth. If they&#x27;re not the most business savvy or entrepreneurial person, they will obviously not see much value and therefore would not be willing to pay a lot. However, if you explain the value and potential additional revenue streams as well as adjusted growth estimates, then they&#x27;ll see past the current basic revenue stream. Take a look above at iheartmemcache&#x27;s answer (the really long one). He does a great job at pointing out the possibilities to maximize revenue.<p>If this angle doesn&#x27;t work, then try growing the business a little more in the direction of the aforementioned comment for a bit. Once you&#x27;ve succeeded in growing the business a bit and proving the model, go and start selling it again to people whom have contacted you previously.