I love this &quot;proprietary technology&quot; schtick, as if selective throttling isn&#x27;t something that any carrier could implement. The hardest part of developing this technology was likely the legal analysis as to why it doesn&#x27;t violate FCC net neutrality rules. My conspiracy theory is that TMO implemented a system which does not violate the rules, but is designed to get customers used to the concept of throttling. Then after some lobbying or political changes, the rules may change, and TMO will have both the infrastructure as well as complacent customers ready to pay extra (perhaps indirectly) for streaming content on mobile data plans.