I was thinking the exact same thing.  To expand, if retailers get upset and try to work against this in any effective manner, doesn&#x27;t that just put them out of business?  It&#x27;s like basing a business off another company&#x27;s api without asking for permission or verifying that you&#x27;re not violating ToS.  They could just pull the plug on you at any moment.  This seems like a very perilous business strategy..