A possible trip experience for Uber.And I guess this is what they are looking at :
<a href="https:&#x2F;&#x2F;medium.com&#x2F;swlh&#x2F;ubergenius-686e16799228#.bb0h1mx2y" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;swlh&#x2F;ubergenius-686e16799228#.bb0h1mx2y</a>