I think that knowing them personally makes a big difference on your decision to use their service, regardless of if you are an investor or not.<p>People tend to give their business to people they trust (or to people recommended by people they trust).<p>Just like I think I&#x27;d be wary to contract a faceless lawyer to handle my next divorce, I think I&#x27;d be wary to contract a faceless personal assistant to handle any important aspects of my personal or business life unless I&#x27;m really desperate.<p>So if my rationale were applicable to many others, Magic+ main challenge would be solving how they can overcome the trust roadblock.