To address some of your points:<p>I think celeb culture&#x27;s existence on Snapchat and other platforms doesn&#x27;t have much to do with what I wrote about how Snapchat works.<p>You get feedback in the form of private snaps and messages, not public #s of comments and likes. So, it isn&#x27;t a public competition. This is true for celebs and for myself and for every day users.<p>But it still feels nice to get positive feedback (like someone telling you offline &quot;I like your snaps&quot;, or someone snapping you a response to your Story). Getting more friends on it increases private, positive feedback.