Apple looks obvious in hindsight, but at the time that was the reputation Apple had established for itself. Supply chain problems. Marketing problems. Money problems.<p>eg. Blackberry is getting into the car automation business too. Right now that&#x27;s a &quot;lol, ok&quot; response from most people, but if you look at the tech they own and are working on (QNX) it makes sense as a possible direction forward for the company. Will it pay off? I suppose in 10 years time we will look back and it will be obvious whether the investment was worth it or not.