I was about to make a snarky comment disagreeing with Justin -- as one of those folks who can&#x27;t deal with Snapchat, I think it&#x27;s a weird encapsulation of a lot of my complaints of newer social apps.<p>The UX feels deliberately confusing and disorienting; it promotes a culture of manufactured intimacy; I have to deal with a bunch of software developers thinking they&#x27;re hip by saying &#x27;bless up&#x27; and flooding their social media presences with key emojis, as if a celebrity culture disseminated via Snapchat is different than any other celebrity culture.  I also don&#x27;t really understand how you can write an article saying Snapchat is unmanufactured and not a &quot;social dick-measuring contest&quot; while using DJ Khaled as your main example (and ending with an &quot;add me on Snapchat!&quot;).<p>But this article is titled <i>Why I love Snapchat</i>, and not <i>Why Snapchat is the best</i>.  And honestly -- I know a lot of people who love Snapchat. And that&#x27;s totally cool!  Software that creates joy is almost always a net positive thing, and even if I don&#x27;t really dig Snapchat I&#x27;m glad that other people do.<p>It&#x27;s okay to love software, even if its flawed or not the ~<i>~ future of media ~</i>~ or whatever.  I loved <i>Glitch</i>, a game that  hopefully Stewart Butterfield will revive at some point.  I love Reddit, even though I find a substantial and growing chunk of its userbase&#x2F;content to be somewhere between abysmal and appalling.<p>(Just please, stop with the key emojis.)