if you&#x27;re a small outfit, you probably don&#x27;t have enough video that you need to pay someone else to transcode. You can do it yourself using freely available tools Like HandBrake and some simple scripts, and throw a few spare computers at it. I know that Apple has some tools that use QuickTime to do it - and yes QuickTime uses standard H.264 encoding.<p>If you care about mobile, you should be encoding for low and high bandwidth anyway.<p>Again, I mostly deal with live streaming but the $2000 solution I mentioned above allows you to simultaneously stream at multiple bitrates.