I think Altera had more to do with generic user modifiable compute.  They have been working with FPGAs for a while now (<a href="http:&#x2F;&#x2F;www.enterprisetech.com&#x2F;2014&#x2F;06&#x2F;18&#x2F;intel-mates-fpga-future-xeon-server-chip&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.enterprisetech.com&#x2F;2014&#x2F;06&#x2F;18&#x2F;intel-mates-fpga-fu...</a>).