<p><pre><code>    Customers just don’t like the idea of subscribing to software. We’ve seen
    that when Adobe discontinued Fireworks — that was one of our biggest sales
    days. Adobe’s pitch was basically that you can now switch to Photoshop. And
    many people said, I don’t really like Photoshop and I don’t want to pay for
    it monthly, so let me see what else is out there.
</code></pre>
Here I witness a very serious ignoratio elenchi. The market&#x27;s response to &quot;<i>Fireworks is gone. Use Photoshop</i>&quot; was an immediate exodus of many Adobe customers, myself included. He has confused this with an apprehension to subscriptions.