Writing this story, I got a good sense of the difference between silicon valley culture and auto industry culture (at a time when carmakers perceive the threat from tech companies and are trying, sort of, to be more nimble and tech-ish). Bill Ford is a great entry point because his heart is in the environment and innovation--but his soul runs on fossil fuel motors zipping down the highway.   And now Ford (the company) is trying to get into services--and to take on Uber.