First, the actual video content itself does not, as far as I know, stream from AWS. If you watch in the web player you can see the many requests going out to Netflix&#x27;s CDN. Given that the website is served up over HTTPS, Amazon doesn&#x27;t actually have data as to which videos Netflix users are streaming (I believe Netflix&#x27;s CDN and ISP&#x2F;edge relationships are independent of AWS).<p>Second, even if they could, it would be an appalling breech of customer trust for Amazon to take advantage of that ability. I do not believe that sort of behavior to be within Amazon&#x27;s company character (I worked there prior to joining Google).