This kind of thinking reminds me of Twitter in the early days where one founder was trying to pigeonhole it into being for a particular use case.  Twitter began it&#x27;s life as an SMS play also if my memory serves me correctly.<p>Really it&#x27;s up to the startup.. do they want to try to eventually become the Internet&#x27;s primary notification propagation channel or are the only interested in catering to a particular mobile phone use case ?