Is that necessarily true?  It seems like it would depend on the dynamic.  I know I&#x27;ve had many and extensive (and quite good) conversations with my fiancee as to how she was brought up in a family that valued emotional reasoning over logical reasoning.  Knowing the inputs and broad transactions to someone&#x27;s mental processes (especially if they&#x27;re very close to you) can help facilitate communication&#x2F;understanding, regardless of the value judgement one applies to them.<p>To tie this back to the article, sometimes being right can work, but it&#x27;s a risky line to push without the above, a clear understanding of the person opposite you&#x27;s mental process.  That being said, also as the above, I find that in situations where a business relationship can build that trust and understanding even in the face of contrary views on certain things (logic vs emotion, to draw that parallel) a far better working relationship can be established, although I have a feeling to an entrepreneurial community this is stating the obvious :)<p>I think the author touches on this but not specifically, &quot;be easy to work with&quot; is a nice umbrella that I&#x27;d add an addendum to, a hope that both parties try to give each other the benefit of the doubt and some tolerance through disagreement in the hope that the opposite party is doing the same, and eventually, you may not have to worry as much about the friction of being right. (within reason)