I think there are a few things at play here.  First, is people want this functionality.  Second, they&#x27;re likely getting some funding from MS for doing this (Cyanogen OS, similarly is about making a living, or profit for that matter).  Third, Google&#x27;s integration from Apps, to the Play Store comes with a lot of strings attached, and it makes sense for Cyanogen to avoid as much of that as possible.<p>Personally, I want as close to a pure android experience as possible, and may move from the OnePlus One to whatever the next smart phones from Google&#x2F;Nexus at the end of the year are (or current if my phone drops).  The only thing I really like about my OPO over others, currently is my back cover is the bamboo option, and I really appreciate natural&#x2F;wood when it&#x27;s available for a product.