What is missing in a lot of these comments is acknowledging that Netflix may become the largest global &quot;television&quot; network in the world as adoption increases. They have original content lined up and control those rights, and they will continue to expand their reach with that content. Whether they add the &quot;same&quot; streaming content as they have purchased from other providers in the US is not the point here - the big impact is the expansion of their original content to such a massive global audience. Interesting to see this finally come to fruition now that they have enough content to justify a subscription on its own.<p>It will also be interesting to see how other content providers (Amazon, but also CNN, HBO, and more conventional TV Providers) follow suit in the pursuit of eyeballs and expanding global markets.<p>Netflix is based on subscription, but it would be interesting to know if there is a company or network of companies equipped to sell digital advertising localized, at global scale to support a &quot;free&quot; model often seen on US network applications.