And Google could one day build a video store where anyone can monetize their video content, which would probably include both big and small content owners, like TV studios and individuals like me and you. Not sure how copyright would be managed. Youtube basically does this but the only way to monetize on youtube right now is via ads. I don&#x27;t see why Google wouldn&#x27;t want to add the ability for youtube content creators to monetize directly via rent&#x2F;purchase options.