I used to say &quot;but we could just build that&quot;, but I agree with you.<p>Some of the things I find expensive are te SSL line items and more peculiar than expensive really, a $25 image carousel.<p>If letsencrypt could be a drop in replacement for te SSL spend it would save them some money.<p>Other than that, I don&#x27;t use Heroku, but not wanted to manage a db is pretty reasonable and the cost offset is likely there.<p>Sometimes these startups are 2 people. So the tech cycle would be hard enough, not to mention business and customer support.