This is a huge problem with paid marketing as well. Many folks will look at a conversion rate completely ignorant of sample size and allocate thousands of dollars in budget to something which they have no idea performs better or worse.<p>The real problem (as you allude to in the article) is that the demand for accurate tools is not really there. Vendors don&#x27;t build in accurate stats because only a tiny portion of their client base understand&#x2F;demands them.