Agree- it seems very reactionary and defensive.  Our attention is getting VERY fragmented.  Personally, I feel way too spread out over too many social media venues and I don&#x27;t know where to focus.  I have a twitter but it&#x27;s only to park my name there and in case professional people google me.  I don&#x27;t use it.  I&#x27;m not sure what to use these days, to be honest.