I think the future of advertising is where the experience is the ad - kind of like showrooms are. You actually drive the car, or sit on the couch.<p>Twitter kind of started this by making their ads just another tweet, but even then it&#x27;s still very generalizable and the experience you get is not with the product but with a depiction of it.<p>So that&#x27;s what we are doing with our company by virtualizing the showroom experience in Augmented Reality.