So, in a nutshell, these guys are saying that (a) it&#x27;s too easy to get a misleading cert and (b) they make it easier to get a certain kind of cert.  That&#x27;s going to be a hard sell.  They need to make a case that non-EV certs are worthless not only in terms of security but to consumers - i.e. that you, the certificate buyer, will lose business.  Then they need to explain why EV certs are better, and lastly how that superiority can be preserved even on a shorter acquisition timeline.  They do none of that.  The article is not only too pitch-y for HN, but it&#x27;s also a <i>poor</i> pitch.