Companies proven skill and expertise, thats a joke right?<p>Heres how it works in the real world. Person in a company who knows sweet FA about software design and UX asks you to add a feature cause &#x27;they want it&#x27;.  Its not cause users asked for it, its cause this person thinks its good idea and they happen to be the boss&#x2F;client so you don&#x27;t have a choice.  Thus your project is compromised and you die a little inside because of it.