Well, as long as people do #2, no competitors can do #1.<p>The best option would be for Google to get no business anymore, and for people to rely on, preferably open, competitors.<p>Google’s business isn’t built upon providing data.<p>Almost everything Google does is forcing people to enter data for them, or scraping other people’s data, and then using that for profit.<p>From ReCaptcha to MapMaker, from the Knowledge Graph to their new imache captchas.<p>(IMHO, user-generated data like training data for neural networks, OCR data, or geodata, should be illegal to use for profit under proprietary licenses, with no opt-out. If you want to use data generated by users, you should have to provide it under a copyleft license. For free. Otherwise we have another Antitrust situation, like here.)