Microsoft provided something that didn&#x27;t exist at its time (the most user friendly productivity software on the largest OS platform). If you provide something that&#x27;s immediately useful and there&#x27;s not really much of an alternative, people will use it no matter how complex it is. Coming back to Evernote, it doesn&#x27;t have a single competitive advantage and it doesn&#x27;t own any platform. There are tons of simpler alternatives for each of its features. It&#x27;s a different story.