I agree they could&#x27;ve mentioned them. The Gates Foundation, and GiveWell + their recommended charities are basically an exception to the rule.<p>I agree with the gist of the article though - you can do very good by donating to AMF or GiveDirectly, but if you want to <i>go</i> to help somewhere, consider a place where you&#x27;ll have it easier to do something, as opposed to just looking good on Instagram. Doubly so if you want to be a social entrepreneur. Unless you take <i>extra</i> care with your idea and work to get to know the population, a much better way to help would be to start a <i>normal</i> business, and funnel excess profits to GiveWell&#x27;s current favourites.