$43 is for a VIP type experience - smaller number of big reclining arm chairs, food and drinks delivered to your seat throughout the movie, etc. Similar to the difference between an economy and business class seat on an airline.<p>At the big-chain theatre that I saw Star Wars, the &quot;standard&quot; price for a non-3D movie is $19.50. However it&#x27;s very easy to get discounted prices for any movie. I paid $12.50 for my ticket, booked it online a few minutes before I left home.<p>I&#x27;m quite sure that the extra dollars paid for the $43 movie ticket was going to the movie theatre, not Hollywood.