<i>Death of Peach: An eerie echo of Meerkat’s collapse</i>[0]<p>&gt; A messaging app called Peach triggered a media maelstrom on Friday afternoon, peaked at No. 85 on the U.S. iPhone downloads chart on Saturday, and started declining on Sunday, slipping to No. 129 by Sunday at 1:00 p.m. The tepid peak performance and an early decline are vastly significant considering the heavy tech media coverage surrounding the app.<p>&gt; Because modern tech media is a headless beast, you will no doubt be exposed to dozens of stories about how “hot” Peach is in coming days and weeks. Many tech reporters believe that if other tech reporters claim something is hot, it must be — regardless of whether there is any consumer interest.<p>&gt; By now, it’s clear that Peach is a turkey, much as it was obvious that Meerkat was dead a month after its late February 2015 launch.<p>0: <a href="http:&#x2F;&#x2F;bgr.com&#x2F;2016&#x2F;01&#x2F;11&#x2F;peach-messaging-app-iphone-collapse&#x2F;" rel="nofollow">http:&#x2F;&#x2F;bgr.com&#x2F;2016&#x2F;01&#x2F;11&#x2F;peach-messaging-app-iphone-collaps...</a>