I&#x27;m a bit annoyed about this contemporary mentality that if an idea can&#x27;t be explained in five seconds or doesn&#x27;t fit in a tweet, there is something wrong with the idea. There are, and have been, lots of companies that have succeeded selling very complex products where people only use a subset of features (Oracle, Microsoft, Autodesk, MathWorks, Native Instruments, to name a few in the computing world). Of course the business model of do one simple thing and do it well can also succeed, we all know that, but it&#x27;s not the One True Way as many people seem to think nowadays.<p>Evernote is doing badly because the product isn&#x27;t that good, not due to this postmodern babble.