<i>&gt; So if you&#x27;re a marketer with a budget, where do you allocate it? Put it on Google or Facebook, where there are tons and tons of users where you can target very well? Or on Pinterest, which is a much smaller audience, female, lower-income, where you can&#x27;t target well? It&#x27;s just not as efficient.&quot;</i><p>This part is really interesting considering how other tech companies put a huge amount of effort into acquiring that exact female crowd from their mostly male mid-to-upper crowd.