1. True. Being passionate about your startup is super-important, so if targeting business would kill it for you, then forget it.<p>2. I&#x27;m not so sure, because your churn is 50% annually. This is going to severely limit your growth. I guess it depends how far you want to take the business. And I&#x27;m not sure you can fix the stickiness of your product, as you&#x27;ve said that people leave because they stop studying.<p>3. True. I guess you could always hire someone with the money from b2b income, so they focused on the business users and you just had fun working with personal users.<p>4. Sure.<p>Good luck, and please make sure you post again so we can see how you progress!<p>[edit: removed the numbers re: churn, as it was too difficult to give an accurate example!]