You&#x27;d be right if the carrier denied data access beyond a certain limit despite advertising &quot;unlimited&quot;.<p>But if the carrier chooses to throttle an &quot;unlimited&quot; data plan and thus degrades the delivery speed outside of &quot;network management&quot; contexts (such as congested network conditions) then they are now subject to <i>additional</i> punitive fines arising from net neutrality regulations that they are now subject to, on top of any (successful) fines related to misrepresentative advertising.<p>This falls under the category of willfully &quot;impairing, or degrading&quot; an existing service motivated by business interests related to the specific subscriber, instead of driven by purely technical network management justifications which would apply to a wider geographic area (i.e. not subscriber-specific), and this is one of the bright-line examples given by the FCC when they issued their press release.<p>As a side note, I believe the Federal Trade Commission (FTC) Bureau of Consumer Protection handles deceptive advertising enforcement, while the FCC handles net neutrality enforcement.