I never saw them involved in the service business at all, to me they were a hardware company and nothing else. That&#x27;s how I look at my phone (and computers too), as pieces of hardware not tied to any particular service or eco-system unless I decide they should be. I don&#x27;t buy subsidized phones with a &#x27;plan&#x27; and what software comes with the computer I buy is wiped out before it even gets run once.