I&#x27;ve worked with the new Chat SDK and our customers&#x27; use cases aren&#x27;t geared toward forcing (or even encouraging) users into using Facebook Messenger.  Most of them are just trying to meet demand from their customers.  In our particular case, we have customers with a lot of international travelers who have access to data while abroad but not necessarily SMS.<p>IMO it&#x27;s a lot better than having a dedicated app you have to download to interact with a specific brand.