You can still reach <i>some</i> of your audience freely. You can argue that Facebook is rent-seeking, but consider the problem that it solves: if <i>every fanpage</i> could reach all their audience for free, every user&#x27;s timeline would turn into a product catalog.<p>Just go and count how many things you&#x27;ve liked so far. I have 821 &quot;items&quot; liked, most of them fanpages. If every one of them would be able to reach me with all their posts, I&#x27;d quit Facebook on the spot. The users are <i>not</i> there for the fanpages. That&#x27;s why Facebook won&#x27;t let companies hit <i>everyone</i>. Now whether or not they should allow people to <i>pay</i> for wider reach, that&#x27;s questionable, but then again - it at least makes people prioritize. If you have a limited marketing budget, you will tend to pay for and thus prioritize more important communication.