As all of them would now have to pay for legal, accounting, recruiting, HR, customer support and other services that used to be shared as well as negotiate their own real estate leases, server purchases and data center leases, how many of these tiny pieces would generate enough cash flow to sustain themselves a few years down the road?<p>If the business is ad-supported, a bigger player can negotiate better rates for their combined inventory, a smaller player is relegated to AdSense and similar.