I am one that never understood Evernote. I tried it once for college notes, went to create my &quot;notebooks&quot; and stuff. But it was not much different for me of a Google Doc, or a .doc or .txt file on my Dropbox. For tiny notes and lists, my Windows Phone One Note is all I need, and it works great.<p>So I just couldn&#x27;t see what was all that about. I&#x27;m assuming here I was just looking at 5% of the product. But I still have absolutely no idea what else could Evernote do. The UX was all confusing and messy and hard to discover new things.<p>When people talked about how important Evernote was to their lives I would feel myself as I imagine how my father feels regarding the importance on my mobile phone on my life. He just have no clue what I do on my smartphone, and where he have clues (like brownsing the internet), it is just not that important to him.