The issue wasn&#x27;t whether Coke and McDonald&#x27;s care about their consumers&#x27; health. It was simply that there is more to these brands than marketing. They&#x27;re providing a product people really like. It <i>is</i> like cocaine. There is substance to the desire, which doesn&#x27;t mean that its a morally or ethically justified desire, but means that it&#x27;s not imaginary and it&#x27;s not simply the product of emotional or psychological manipulation.<p>Do people want to do drugs as much as possible? Yes. Do people want to pretend that candy is normal food and eat candy for every meal? Yes. Coke and McDonald&#x27;s are supplying the latter demand. It doesn&#x27;t absolve them of responsibility and it doesn&#x27;t mean they&#x27;re not manipulative or dishonest. It just means that there is a real, physiological desire backing their products that&#x27;s <i>not</i> artificially created by cartoon clowns or polar bears.