There is a world of difference between service rendered and sharing knowledge voluntarily. This article specifically described the former which is precisely due to the lack of latter, whether Business Insider Research realized it or not.<p>Once work collaboration is viewed not as an effective means to add value but the value itself, common job security motif can drive the work place to a popularity contest.  Meeting invites and social connection are some of the examples of there are more to the service demands one must draw at work place.<p>Business Inside only scratched the surface and jumped on a convenient conclusion.