Their consumer electronics are getting more popular, which is making people aware of Amazon quality. Right now there&#x27;s a Fire TV in front of me:<p>- If you can get something for free because it&#x27;s included in Prime, it still offers the ability to spend money on it, right beside the &#x27;watch now for free&#x27;. If you&#x27;re not paying attention, you can pay for something you already own.<p>- Its killer feature is voice recognition. Say &#x27;game of thrones&#x27; and it will play Game of Thrones. It also has apps. The killer feature doesn&#x27;t actually work in apps though: if you say &#x27;game of thrones&#x27; in Netflix, it kicks you out of the  app and sends you back to the home screen.<p>There was a post a little while ago about people wrecking their lives while working at Amazon. I could understand, but not support, someone doing that at say Apple or Tesla. But Amazon?