The best bet for Oculus and VR companies, in my opinion, is not to approach the market assuming that VR is going to be everywhere and used for everything in a few years. Sometimes, that&#x27;s a safe assumption (like with the iPhone), but with a technology that has as many caveats as VR, marketing the product as if it&#x27;s going to change everyone&#x27;s life is the best way to torpedo it.<p>Case in point - Google Glass. I think Glass could have found viability in specific uses, but they marketed as &quot;people are going to wear this <i>everywhere</i>!&quot; and the resulting backlash completely destroyed the concept in the mind of the consumer.<p>Not everything has to be an overnight success, or requires every person on the planet using it to be successful. HDTV took years and years to gain traction, during which time the technology improved and became cheaper by leaps and bounds.<p>I think the current Oculus marketing message - &quot;we know it&#x27;s expensive; the technology is still improving; we don&#x27;t really know exactly what the killer apps and best uses cases are for VR yet; this is targeted at hobbyists and people who want to push the envelope and set the stage for the next phase of VR&quot; - is right on. They should stick with that and make sure they don&#x27;t drift into &quot;VR will revolutionize your life and your social network&quot; territory. Let the early adopters figure out what to do with it.