I always grandfather users. And it&#x27;s easy when raising prices. The old users get to keep the old cheaper price and are happy.<p>I was referring to the difficulty when I:<p>1. Raise prices too high<p>2. Conversion rate and revenue is harmed, so I then revert to the lower price<p>3. I now have a bunch of old users paying a higher price, and they might be annoyed when they see the price has gone down. At a minimum I&#x27;d need to alter their payment plans to give them the new cheaper price in future<p>I guess it wouldn&#x27;t be that difficult. Still, it wasn&#x27;t long ago since the last price rise and for now I&#x27;d rather focus on growing and retaining the customer base.