You need a certain amount of scale to stay close to the cutting edge (mobile) of imaging  -  GoPro uses the Ambarella chipsets and Sony sensors - if you want to talk to them directly (as opposed to 3rd parties), or the sensor manufacturers you need a level of scale&#x2F;cash&#x2F;backing. Also - in general its a tough market - if you look at the classic camera market their margins aren&#x27;t great