The CEO archetype is that of a a king, maybe even an emperor. It is an ego based role, not an intelligence&#x2F;experience based role. It&#x27;s about who you know and who will do your bidding. Underlings do all the thinking and often time in response to dumb decisions by the CEO.<p>That is the archetype. Many CEOs are not archetypal and lean toward being real leaders, but every now and then you will have a CEO who perfectly matches the archetype.