Because car manufacturers are idiots who, in the race for the most &quot;ooh, shiny&quot; features don&#x27;t appear to understand what &quot;improvements&quot; are actually useful and appreciated. If you look at many of the nice features on an S-class Mercedes, for instance, they&#x27;re neither expensive nor technologically advanced, yet other car manufacturers don&#x27;t see them as selling points. E.g. the ability to get cold air in your face and warm air on your feet simultaneously. Or the tiny fabric flap between the driver&#x27;s seat and the central console that stops stuff from your pocket falling down into that hard-to-reach gap.<p>To wit: look at the amplifier attacks that got hundreds of Range Rovers stolen in London last year [1]. Is the tiny effort saved in not getting the keys out of your pocket worth a 50x increase in the chance of your car being stolen? And the subsequent large increase in insurance premiums? Most reasonable people would say &quot;No&quot;.<p>[1] <a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;money&#x2F;2014&#x2F;oct&#x2F;27&#x2F;thieves-range-rover-keyless-locking" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;money&#x2F;2014&#x2F;oct&#x2F;27&#x2F;thieves-range-r...</a>