Most of the cost of blockbusters is marketing.<p>&gt; Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film&#x27;s gross.<p><a href="http:&#x2F;&#x2F;www.hollywoodreporter.com&#x2F;news&#x2F;200-million-rising-hollywood-struggles-721818" rel="nofollow">http:&#x2F;&#x2F;www.hollywoodreporter.com&#x2F;news&#x2F;200-million-rising-hol...</a>