What people don&#x27;t get a lot of the time when they&#x27;re opining about what a business should do or should have done because the market is collapsing&#x2F;collapsed for a particular product category is that you have to run the numbers. Maybe the business executes brilliantly on creating a new $1B business (which is <i>hard</i>). But if that replaces a $10B business, things are still going to get ugly. I don&#x27;t have the exact numbers at my fingertips but, as I recall, film revenue fell something like 90% in under 10 years.<p>(That said, Fujifilm provides an existence proof that Kodak could have, however painfully, probably navigated this with better management making better choices.)