Re 2., of course &quot;the market will innovate&quot; is bullshit. The market is perfectly fine with the status quo. Moreover, the market is a system that optimizes for efficiency of making profits <i>and only for this</i>. All those complains about ads are in fact complains about the market being <i>too</i> efficient at extracting profit from users. If we want to use the power of the market to fix abusive ads, we need to destroy their profitability.