Introduce &#x27;discounts&#x27; for participating in loyalty programs&#x2F;giving company plenty of data it can sell. Raise discount prices to current prices (it&#x27;s not like things are priced too high -- people are buying them as is). Raise non-discount prices to a new premium and milk the few privacy-conscious for all they&#x27;re worth, getting data from the rest. Grocery stores, car insurance, same plan there&#x27;s just a lot more regulation about insurance because of discrimination, etc, so it&#x27;s taking longer.