Quote from OP<p><i>&quot;Most notably, Kendall also led the move to narrow Pinterest&#x27;s ad focus on just two categories, retailers and consumer-packaged-goods brands, as The Wall Street Journal first reported in December.&quot;</i><p>Smallish purchases (music, books, household items, some aspects of holiday spending): I tend to go with the first thing I find that <i>looks right</i>. I could imagine using a &#x27;buy&#x27; button next to an entry in a discovery system such as Pinterest, although I&#x27;m not in their majority demographic.<p>Larger purchases (stage piano, new laptop &amp;c): yes, I research and have a bias towards places where I can try stuff out (I&#x27;m old).<p>This organisation seems to want to specialise.