&gt;&gt;$599 may seem like a perilously steep price to debut<p>Just wondering if we would think the same way if Apple had launched this even for something as high as $1000.<p>Perception matters. The apple watch is median $500. And its not even something novel. Watches have existed since hundreds of years.<p>I think Apple will come to launch VR sometime in the future and it will be ~$1000, and people will buy without blinking, because people will think it&#x27;s Apple, and a expensive product means a good product.