The same moral arguments are used to justify discrimination.  Businesses today in the US are refusing to provide healthcare to employees (Hobby Lobby), or refusing to serve certain sexual orientations (various wedding services), and they claim it&#x27;s because they are morally opposed to whatever group they discriminate against.  60 years ago, the same moral rhetoric justified forced racial segregation in the US.<p>So when we say companies should refuse to serve customers on moral grounds, we have to be sure just which morals we&#x27;re talking about.