The EU are demanding just that. That personal data is only used if it&#x27;s freely, and unambiguously, given, Which is what EU law requires. Despite the scare stories, it is actually possible to legally work with personal data.<p>Let&#x27;s be honest, shadily sneaking people into giving personal data (like YayView) is not &quot;freely given consent&quot;. Facebook doesn&#x27;t tell you that the FBI&#x2F;NSA can spy on your data, so it&#x27;s not unambiguously given consent.