What is happening on your smartphone screen is the next battleground for even more data points. Those who will be able to get access to, are only a few (Apple, Google, MS) and mostly only one of them at once.<p>- Google Now can screen scrap your current screen and use it how they wish as processing is done on the server side.<p>- Siri is well embedded within the iOS ecosystem since a couple of years<p>- Since MS&#x27; investment in Cyanogen, the try to push Cortana into more devices. Same as with Windows 10.<p>I really don&#x27;t like it. As long as we can still turn such features off, I&#x27;m fine.