There&#x27;s nothing neutral about this -- the original title accurately described the posts content (IE: they were infuriated at amazon). The new title doesn&#x27;t reflect that at all -- you could imagine all sorts of alternate ways the article could go. &quot;Amazon is new to running app stores&quot; could be a profile of how amazon has developed their app store, or it could be about the general challenges of companies starting an app store, etc. This new title is impressively vague as to what the article is actually about, it tells me nothing. The original title was obviously about some people that were very upset about amazon&#x27;s policies. The outrage was an important part of the title! The point of the article is that people are upset. If you take that out, you&#x27;re just obfuscating things.