On points 2 and 6: Ezra is defining a start-up differently here, not wrongly, but differently. I&#x27;m curious to know what exactly constitutes a start-up to PG. Was the first In-N-Out burger a start-up? If not, why? In-N-Out is a case example, but just because a business is small and then happens to stay small or grow big with all the stock still in the family does not mean it is not a startup to many people, possibly including the bean counters that track these things. What does PG define as a startup in these essays?