There was a very interesting article posted here yesterday:<p><a href="http:&#x2F;&#x2F;blog.sumall.com&#x2F;journal&#x2F;optimizely-got-me-fired.html" rel="nofollow">http:&#x2F;&#x2F;blog.sumall.com&#x2F;journal&#x2F;optimizely-got-me-fired.html</a> (discussion: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10872359" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10872359</a>)<p>Take a good look at it. Ignore the surface-level content about fixing the stats behind A&#x2F;B tests. Read what else is there.<p>This article literally admits that marketing industry is destroying itself from inside, by applying on each other the same dishonest tactics they use on us. Now I don&#x27;t know if it&#x27;ll be enough to help users - maybe it&#x27;s only buying us time before they figure out how to effectively manipulate people, or maybe it just makes adtech a stable, self-perpetuating resource waster - but it <i>does</i> feel good.<p>The ad industry doesn&#x27;t have a problem with ad blockers. It has a problem with <i>basic human decency</i>.