Facebook and YouTube has all their original user-generated-content, and Microsoft has their failed &#x27;Xbox Originals&#x27;, like the Halo television series.<p>&#x27;YouTube celebrities&#x27; are very successful, and Facebook has actively been been trying to court these YouTube celebrities to post exclusively on Facebook.<p>Apple is seemingly the odd out not creating their own original video content, but Beats One is interesting as original _audio_ content, which no one else is doing.