I think it&#x27;s in-combo with the whole AI&#x2F;automated personalization as well. It used to be very difficult to do intelligent bots, but now you have tensorflow&#x2F;caffe&#x2F;word2vec frameworks that come built-in with NLP<p>The walled garden thing has always been an issue though. I mean Facebook threw a fit when India turned down their &quot;facebook-only&quot; internet: <a href="http:&#x2F;&#x2F;www.economist.com&#x2F;news&#x2F;business-and-finance&#x2F;21685292-critics-argue-mark-zuckerbergs-generosity-cover-landgrab-facebooks-free-internet" rel="nofollow">http:&#x2F;&#x2F;www.economist.com&#x2F;news&#x2F;business-and-finance&#x2F;21685292-...</a>