no, what I&#x27;m saying is that contrary to the point I was disagreeing with, Jeff Bezos didn&#x27;t know anything about bookstores.  This is a direct refutation of &quot;live in that world&quot;.  the fact that you didn&#x27;t personally succeed in online bookselling actually <i>doesn&#x27;t</i> mean that to succeed in online bookselling, you first have to understand bookselling.  You don&#x27;t!