&gt; Consent shouldn&#x27;t necessarily be regarded as transitive<p>I think you&#x27;re on to something with this statement.<p>I&#x27;d feel much better if selling&#x2F;transferring customer data was disallowed with explicit consent from the user for <i>each</i> company the data will be transferred to.<p>[] I consent to Facebook storing and using my personal data<p>[] I consent to Facebook transferring&#x2F;selling my personal data to people and companies I add to my &quot;friends list&quot;<p>[ ] I consent to Facebook transferring&#x2F;selling my personal data to Ad Tracker Network Inc<p>[ ] I consent to Facebook transferring&#x2F;selling my personal data to User Data Broker Limited<p>With personal data being broadly defined to include anything that could correlate activity with an individual user (tracking ID, session cookie ID, name, location, etc).<p>I think the average person&#x27;s understanding of how much they&#x27;re being tracked would drastically improve if they seen this list of (opt-in) checkboxes when signing up to services.