The role of CRM is continuously on the rise for many businesses around the world. Armed with latest analytics, automation and accessibility, [you&#x27;re right] CRM has become quite a powerful tool for organizations.<p>According to Gartner, CRM will be at the heart of digital initiatives for years to come. As we move forward, more companies will make the smart choice of using CRM because it helps to build profitable relationships by maximizing the effectiveness of customer interactions. It has already taken the world by storm in 2015 and we&#x27;ll see [hopefully] a rise in its trend in the coming year as well.<p>Here are three CRM trends that I think we’ll see in 2016.<p>1) Mobile CRM will be big. In fact, it will become a must-have.<p>2) Integration will make all the difference in the coming years.<p>3) Data protection is more and more important now.<p>Source: <a href="http:&#x2F;&#x2F;www.rolustech.com&#x2F;blog&#x2F;3-crm-predictions-for-2016&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.rolustech.com&#x2F;blog&#x2F;3-crm-predictions-for-2016&#x2F;</a>