This article wants to frame the bunfight in terms of tech. &quot;Streaming vs offline&quot;. Actually it&#x27;s more about incumbent vs challenger. Challenger spends more money doing something different (offline access) but the actual tech difference is incidental. The key issue is that Amazon is having to work harder. If it wasn&#x27;t the tech differentiator, it would be spending more on content which arguably, it is (also) currently doing.<p>This really is a story of number 2 needs to spend more money to provide a better service, to catch up and take over number one. It&#x27;s not really a story about streaming vs offline. It&#x27;s just business 101 - significantly better service (however achieved) to offset inherent leader advantage.<p>That said, this whole thing is beautiful for the consumer. Leading player cannot get lazy, deep-pocketed challenger innovates to improve customer experience. Long may it last!