&quot;Also, at this stage I think increasing the user base would be more valuable long term compared to milking the current users for more money. &quot;<p>It is much, much easier to convince a user who is already paying you money to pay more than it is to convince a brand new person to start paying you at all.<p>The trick is that most people won&#x27;t be happy paying more for the same product - so you need to find ways to up-sell new products and features to your existing userbase.<p>This is another place where &quot;business&quot; accounts could be useful. If you were to launch a more expensive product aimed at businesses, you could market it to your existing individual users. The chances are some of them would be able to convince the company they work for to shell out - and a testimonial from an existing employee is going to be much more effective than a cold-call sales process.