Even within GoPro&#x27;s demographic of sports, everyone who wants one probably already has one, more or less. Upgrading is now less of a concern with 4K. I bought one for skydiving and I can&#x27;t see myself upgrading if they came out with a newer version (even if I use mine for every jump). Everyone pretty much has one or a few GoPros at the dropzone&#x27;s I&#x27;ve been to, and it&#x27;s great for that kind of stuff. But if I were to upgrade, I would move to a DSLR for better quality and more control - not another GoPro.<p>They&#x27;d need to considerably improve the quality and features if they want people to continue upgrading.