There <i>should</i> be safeguards to prevent this from happening to avoid being sued. To what extent said safeguards are followed is a separate issue.<p>Although, given that Netflix has now launched all over the world, thus implying they&#x27;ve secured content deals for global distribution (which is one of the harder and more valuable competitive differentiators), they may be considering at some point to move to their own datacenters. I understood that once you get big enough, it&#x27;s cheaper to roll your own bare metal infrastructure (whether you cloudify it or not) rather than rent.