The British film critic Mark Kermode wrote about this at length in his book <i>The Good, The Bad and The Multiplex</i>. Spend enough money on a movie and it is almost guaranteed to be profitable, because sheer extravagance turns it into a &quot;motion picture event&quot;.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=cDmluUKLbYc" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=cDmluUKLbYc</a>
<a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;books&#x2F;2011&#x2F;sep&#x2F;08&#x2F;good-bad-mulitplex-mark-kermode-review" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;books&#x2F;2011&#x2F;sep&#x2F;08&#x2F;good-bad-mulitp...</a>