&gt; Why don&#x27;t you ask Serena, (the heavy View user mentioned in the article), any of her friends, your mom, a niece or nephew, anyone going to school, or any other random sampling of the population who would know about the app.<p>And yet, you believe cigarettes are immoral. Why doesn&#x27;t the same &quot;some of their users like them&quot; argument apply there?<p>Consequentialism is hardly the only ethical theory out there.