If you can sell it as faster than the alternatives, it makes sense to optimize.<p>But in the web-focused marketplace, adding 6 months to your launch calendar to get something fast to market may mean someone else&#x27;s good-enough solution becomes the entrenched, de-facto standard that you are now fighting to prove you&#x27;re superior <i>enough</i> to that it justifies people&#x27;s time cost to move their data to your solution.<p>That&#x27;s the risk tradeoff.