This might be of interest, Netflix pre-scales based on anticipated demand:
<a href="http:&#x2F;&#x2F;techblog.netflix.com&#x2F;2013&#x2F;11&#x2F;scryer-netflixs-predictive-auto-scaling.html" rel="nofollow">http:&#x2F;&#x2F;techblog.netflix.com&#x2F;2013&#x2F;11&#x2F;scryer-netflixs-predicti...</a>