It&#x27;s interesting that you use the phrase &#x27;sell it away&#x27;. That&#x27;s exactly what one should be doing as a business.<p>I stumbled my way into product-market fit by designing something that was useful to me personally, and finding that actual profitability was in the mainstream--- people who were my exact opposites in terms of tastes but still strained to use my product for themselves because it was the only thing serving a similar need.<p>Right now they are 98% of my client base and I struggle with the fact that I don&#x27;t intuitively understand their needs. I don&#x27;t have a clear vision, and instead have to do user research on a constant basis.<p>It took me seven years to reach that point. For the first 7 years, I was ramen profitable--certainly nothing to quit a day job about. On year 7, I made a single switch and within 1 year earned 3x the previous years revenue. The 2nd year, I earned 10x the pre-pivot revenue.<p>I went from being able to feed myself (barely), to being able to buy a house and support a family. Is that a fair trade off, I think it is... but your mileage may vary.<p>I see the &#x27;don&#x27;t sell out&#x27; motivation from a lot of small business owners in my community. For another example, there is... well was... a small greek chicken joint that operated for 15 years nearby. The owner was 1st generation american, and all he wanted to do was cook his family recipes and share them with the community. Problem is the community changed in the past decade, going from being mostly European-heritage to N. African nationals. His customer base dwindled, and he never changed his stance of doing what he loved.<p>A month after his restaurant closed, it was replaced with one which served all halal chicken and is now jam packed with more customers than any other business sees. It&#x27;s success has convinced the owner to expand leftwards into another collapsing business.<p>Point is... the path to profitability is finding a customer base willing to pay you. It&#x27;s not important to have a clear vision, if that vision only involves a small number of people.