I disagree. &quot;Growth hacking&quot; refers to &quot;hacking&quot; as in &quot;the thing programmers do that make them oh so important in the XXI century&quot;. It&#x27;s marketers doing collective &quot;me too&quot;, they want to bask in the same glory, capture some of that positive halo that was created by IT companies that diluted the meaning of word &quot;hacker&quot;. The word that itself doesn&#x27;t mean much anymore within the commercial world.