All of the above, plus attracting new users.<p>Comparatively, Twitter doesn&#x27;t have the same user base as Instagram, Facebook, or WhatsApp, and I think that extending the character limit is a way of making Twitter more accessible for first-time users.<p>It&#x27;s also designed to bring more brands to Twitter. Right now it&#x27;s extremely difficult to promote your brand&#x2F;business, include a photo, @ mention someone, and include a hashtag. An extended character limit solves all of these problems, making it a more attractive platform for advertising than ever before.