I&#x27;ve also seen hundreds of Lyft billboards around SF along with their promotions with the Giants. So they&#x27;ve got the poor performance of their primary product (they claim that Line accounts for the majority of their trips) along with what must be incredibly high rider acquisition costs (spray-and-pray ads, multi-trip promotions, subsidized trips).<p>With their aggressive spending to acquire users, it&#x27;s amazing they aren&#x27;t making up more ground. But I suppose that&#x27;s why they always refer to the couple cities where they&#x27;re aggressively spending. They seem quick to mention SF and Austin, and never mention anything else.