Sure, if you buy into a bunch of NLP pseudoscience.<p>Or, you could accept the much more straightforward and believable explanation that Trump has unique appeal for racists, xenophobes and those who are extremely frustrated with the conservative establishment. He&#x27;s the first candidate in a long time to appeal to that bloc; hence his popularity.<p>Trump isn&#x27;t even a successful businessman - he&#x27;d be wealthier if he&#x27;d parked his inheritance in an index fund rather than trying to manage it.