It&#x27;s easy to point out the places where you could&#x27;ve done a bit more optimization after the fact. And, yes, sometimes those optimizations don&#x27;t cost an arm and a leg, but it&#x27;s very easy to fall into the premature optimization mode that kills the product and the company. Not everybody has tons of funding in the bank. For some startups shipping a day later can put you in the death spiral trajectory. Timing is a huge factor in a startup success.<p>It&#x27;s easy to think why not just do it right in the first place. Aside from the timing you, as a startup, don&#x27;t really know what &quot;it&quot; is or &quot;it&quot; is constantly moving. Committing to perfection at that stage can be a sure way to kill the company. Even if &quot;it&quot; is known and it&#x27;s not changing you still need to keep in mind the Gall&#x27;s Law.