&gt; <i>1. You&#x27;re advertising another company for free. Is Facebook paying you to put their logo on your site? No.</i><p>First of all, it doesn&#x27;t matter. Facebook is not your competitor, so you&#x27;re not harming yourself.<p>Secondly, Facebook is an immensely popular communications <i>platform</i>. Even if for some reason you dislike them because they&#x27;re privately owned, it doesn&#x27;t change the fact that <i>that&#x27;s where people are</i>. If you want to reach people, you want to be where they are.<p>&gt; <i>2. When people like&#x2F;follow your page, they are trapped by FB(or some other social media) and you can only reach them there.</i><p>Facebook is not trapping anyone inside. If you mean that you can&#x27;t contact them out-of-band, then well, that&#x27;s by design and actually a feature.<p>&gt; <i>If you&#x27;re banned or they pull bait-and-switch on you, like Facebook did, you&#x27;ve wasted all this time building user base for Facebook and not building your business.</i><p>Most businesses come to the rational conclusion that <i>this almost never happens</i>, and the small risk is worth being where the customers are.<p>&gt; <i>3. You can&#x27;t even reach them on Facebook, because you now have to pay Facebook to reach people that have already liked your page.</i><p>That is <i>totally</i> by design and again, very much a feature.<p>For some reasons businesses think they&#x27;re entitled to &quot;reaching out&quot; to people with their unsolicited offers. They&#x27;re not. <i>We don&#x27;t want your spam</i>. Neither your, nor that of any of hundreds of companies we deal with every month. The etiquette here is the Hollywood principle - don&#x27;t call us, we&#x27;ll call you.<p>&gt; <i>4. Posting on social media wastes a lot of time and money(tools + people).</i><p>It&#x27;s actually simpler than writing quality e-mails, or quality snailmails. There is some additional work because people <i>will</i> reach out to you more through Facebook than through conventional channels, and you need someone to handle the communication.<p>&gt; <i>- Compare this to getting an email address from your visitors:</i><p>&gt; <i>1. You are in control of your list.</i><p>Which is something we, the customers, don&#x27;t want.<p>&gt; <i>2. You can reach them anywhere &amp; anytime almost for free.</i><p>And that we absolutely, positively don&#x27;t want most of the time.<p>I mean, I get it. There are some exchanges we both agree that we want to have. You can&#x27;t make a reliable newsletter via Facebook, nor I would like to get my account info through Messenger. But please move your ad communications to Facebook, where they will be unobtrusive for us and properly curtailed by the platform.