It isn&#x27;t a matter of &quot;enough&quot; profit.<p>Uber wants to get so big, and make prices so low, that they decimate current competitors and discourage future ones.<p>It&#x27;s a winner-take-all model; a land grab. The drivers are just along for the ride.<p>Low(er) pricing not only supports faster growth, but it gets enabled by the scale and efficiency of its network. That becomes a moat for Uber.<p>Raising pricing can come later, and with autonomous cars in the future. Getting the global network huge is only the precursor.