What I really want to see -- but is unlikely to occur because there&#x27;s no Big Money in it -- are systems that <i>defend</i> your brain from unscrupulous attackers.<p>Even now, traditional advertising is quite proficient at implanting false-memories.<p><a href="http:&#x2F;&#x2F;www.jstor.org&#x2F;stable&#x2F;10.1086&#x2F;660165" rel="nofollow">http:&#x2F;&#x2F;www.jstor.org&#x2F;stable&#x2F;10.1086&#x2F;660165</a>