I am a parent.<p>When I buy toys I want to be reassured that the manufacturers know about, and understand, the various safety regulations that exist for toys, and that their toy complies with the regulations.  Often a small scale design agency will design a toy, and it will look lovely and be fun to use, but will not be compliant with EU safety standards.<p>When a toy manufacturer claims a toy has educational benefits I want them to list those benefits, and the research they&#x27;re using to justify the claims that their product achieves that. (As well as any research that shows it is a benefit.)<p>I&#x27;d like them to show that this toy can help children learn the alphabet, and the research they&#x27;ve done to support this.  I&#x27;d also like to know that it&#x27;s compatible with the alphabet used for synthetic phonics.  It&#x27;s a shame to teach children to say &quot;Bee&quot; when they&#x27;re going to have to learn to say &quot;buh&quot;.[1]<p>But it looks cool, much better than a lot of the education app toys, and I wish them luck.<p>I love the dual language aspect too.  That&#x27;s a nice touch.  Maybe in future they can offer other additional blocks for the EU countries?<p>[1] I know &quot;buh&quot; isn&#x27;t accurate for the b sound used in synthetic phonics.