For Cushion, I use Intercom to handle support, in-app feature updates, newsletter emails, user tracking (tagging to follow up with feature updates), automated emails (trial expiring, etc), and a slew of other things. When I added the cost of that up across other services, it ended up costing more than I&#x27;d pay with Intercom. Also, I really love Intercom and their team—they&#x27;re doing great work. Trying to handle support via email would be a nightmare from simply an organizational standpoint—I tried it for a very short period of time.