&gt; AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities.<p>It&#x27;s easier and cheaper than ever to run your own website or community forum - and the vast majority of these that exist are not significantly funded by advertisements. Ads don&#x27;t make money on a small scale, as every mobile game developer will happily explain. I think that it&#x27;s very unlikely the web would lose significant value through losing third-party ad companies.