$599 may seem like a perilously steep price to debut at, but right now, Oculus faces a much bigger risk than low sales volume: Poor reception. If this was the MSRP required to ensure a comfortable, nausea-free experience, it&#x27;s far better to have a killer product at a high price point than a &quot;don&#x27;t buy the first generation&quot; product at the price point people were expecting. The former can lead to a cheaper gen 2, but the latter can lead to ruin.