Even though I&#x27;ve been pretty active with and supportive of Snapchat from the beginning, I had always thought of it as a fad that would die off pretty quickly. I also was quick to judge negatively any new features or modes of using the app - such as chat, stories, filters, etc.- assuming it was diluting the brand. At least so far, I have been incredibly wrong almost every time (other than the payment feature, that never really took off to my knowledge). It&#x27;s pretty impressive how they&#x27;ve managed to not only stay relevant, but bring people into a content sharing platform that was initially a novelty and now a pretty major method of communication, at least with some people within my social circles.