<i>But what is the reward of content creation?</i><p>This is actually one of the reasons I like it- it is deliberately counter to a lot of social media.  There is no like button, no retweet count, no permanent record- just ephemeral little moments you share with friends, and occasionally they&#x27;ll mention that they liked one of your snaps to you.<p>To me, it feels like social media in a way it can actually enhance our lives- it encourages you to share moments but once they are over, it&#x27;s gone, and there are no statistics that you can use to obsess over whether you are fulfilling your social media potential.