This is absolutely true, and applies to people other than &quot;creatives&quot;.<p>There&#x27;s a slightly patronising tone to this, whether it&#x27;s right or wrong: &quot; we must Siberia educate our clients&quot;. While true, it&#x27;s not the key issue. They can educate us too, and perhaps that&#x27;s the take-away here. I hope to put myself in my clients&#x27; shoes every time I talk to them. That way, everything they say makes perfect sense, and we can agree a way through any issues together, as a partnership.<p>I don&#x27;t always manage to do this effectively, of course, but reflecting on this helps me slowly, slowly improve.