People know exactly how much or little they will use a conventional display, that makes it easy to decide on a quality&#x2F;price range. With a VR headset, it&#x27;s like buying a guitar without ever having played a musical instrument. Most people prefer to start with the cheapest model in a situation like that and only get a better one once they know they will stick with the instrument. Actually it&#x27;s even worse than that with the rift, because right now we don&#x27;t even know if anyone would stick with a VR headset once the novelty effect wears off and all bets are off about social conventions regarding rift usage.<p>Of course we all understand why Oculus does not want to offer cheaper, low spec models that might fill the &quot;beginner model&quot; gap. In that kind of situation, maybe Oculus would do well offering franchise kits for rent-a-rift shops. The last remaining video stores might be a good match, the audience is open for technological home entertainment and their economic situation is likely to be desperate enough to try new side lines.