Not really. The programming part of &quot;growth hacking&quot; is, well, a part of it, but the general definition of the term is much closer to &quot;using creativity and analytical thinking&#x2F;practices to market a product&#x2F;service.&quot; It&#x27;s kind of glorified word of mouth marketing, but with landing pages and A&#x2F;B tests. [All that said, as a startup growth guy, I pretty much detest the term.]