If you have the time, Hubspot offer a free &quot;inbound marketing&quot; certification course. It&#x27;s about 4 hours worth of videos and might help you with your marketing planning. It&#x27;s totally non-product focused so you can apply the methods they teach with any technology (although theirs of course does it all very well).<p>Good stuff with your software and I enjoyed reading your post. You need to increase your pricing though - and it seems to me you haven&#x27;t fully figured out the true value of your product, so that you can &quot;value price&quot; it.<p>Email me if you&#x27;d like help putting the value proposition together. (My contact details are in my HN profile). I&#x27;m by no means an expert in what you do but I&#x27;ve been in sales for 15 years... so can probably still help you a bit.