&gt; Generally: no<p>That&#x27;s very misleading. The option is called &quot;Suggestions&quot; and it&#x27;s on by default. I&#x27;m convinced they called it that because if they called it &quot;Ads&quot;, everyone would turn it off.<p>&gt;  By default the store app MIGHT show some logos for featured apps<p>That is far from only problem. Here is a screenshot of a Win10 start menu, out of the box, at default settings. Count the ads:<p><a href="http:&#x2F;&#x2F;cdn5.howtogeek.com&#x2F;wp-content&#x2F;uploads&#x2F;2015&#x2F;08&#x2F;img_55bfd4bf8b614.jpg" rel="nofollow">http:&#x2F;&#x2F;cdn5.howtogeek.com&#x2F;wp-content&#x2F;uploads&#x2F;2015&#x2F;08&#x2F;img_55b...</a>