&gt;<i>the only way DDG is going to improve search results is by you using it regularly.</i><p>For what company or product is that not the case?  Unfortunately, most people (myself included) aren&#x27;t interested in integrating inferior products into our lives with the hope that &quot;one day&quot; they might be as good.<p>I decided to default to DDG last year to see how it was, and because my online privacy <i>is</i> worth something.  I found the results lacking, having to Google things anyway, and eventually just went back to Google.