Every company can negotiate the terms themselves, unlike H,.264 where there is a patent pool with MPEG, can a clear set prices.<p>So what is there to prevent company x paying for 1% of of the whole sale price, while another company only paying 0.1%?<p>Some speculated Apple is now paying a much smaller %. Which is fine by me because they are like the ONLY player on the market selling premium smartphone. And the total amount will likely still be much larger then other  players.<p>I thought the system using % is kind of unfair, Anyone knows why the telecom industry is doing such practice?