I totally agree with the first paragraph, but I&#x27;m not convinced on the second.<p>Mozilla is right in the sense that they&#x27;re independent and a not-for-profit. But they&#x27;re also small relative to the other players, with more limited resources. They also just don&#x27;t seem to be very good at politics and&#x2F;or building business partnerships.<p>In particular here they seemed to solve it as mainly a technical problem. They apparently launched it with the assumption that its existence alone was sufficient to generate uptake, which even at the time seemed naive to me. And then after a while they shrugged, said, &quot;looks like it doesn&#x27;t work&quot; and closed it down. That doesn&#x27;t seem like the right organization to me.