This seems to be a follow-up to his earlier article <a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2015&#x2F;feb&#x2F;21&#x2F;internet-shaming-lindsey-stone-jon-ronson" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2015&#x2F;feb&#x2F;21&#x2F;internet-s...</a> (and also his book &quot;So you&#x27;ve been publicly shamed&quot;).