<i>&gt; if you don&#x27;t want to pay for the content, it means you don&#x27;t value it.</i><p>I don&#x27;t think these two are related in the way you imply. In fact, I go so far as to say they are related in the opposite way you describe. ex: If you don&#x27;t want to pay for food then you don&#x27;t value it? If you don&#x27;t want to pay for medicine then you don&#x27;t value it? If you don&#x27;t want to pay for an education then you don&#x27;t value it? Many of the things I don&#x27;t want to pay for I value quite a bit.<p>Also, I can certainly value the contents of this particular article but not value the contents of the WSJ (in entirety) enough to pay for a subscription.<p>Finally, and in keeping with the spirit of the comments, I can actively despise that the WSJ has now been taken over by an America Destroying (TM) conservative and be going out of my way to read the article w&#x2F;o paying.<p>Anyway, lots of issues with tying value to payments.