I saw The Force Awakens at Alamo Drafthouse and they had little montages of some of the marketing and merchandising that went on throughout the original trilogy. Toys, breakfast cereals, even a C3-PO and RS-D2 anti-smoking commercial.<p>Space Balls even made fun of it!<p>Anyone who thinks Star Wars wasn&#x27;t super-monetized on Day One isn&#x27;t old enough to remember it.