Even besides the market, I&#x27;ve been less and less impressed with Apple lately. I mean I&#x27;m typing this on an Apple product, but when people come to me about purchasing a new MacBook I have to tell them to skip this cycle and hopefully the next cycle will impress. Another example is that I don&#x27;t feel like &quot;Yes I need to upgrade!&quot; to El Capitan the way I felt with Leopard to Snow Leopard.<p>So yes, the market shifts and they lose a few billions. That happens with a company their size, but what should be more worrysome is that less and less people around you are getting that &quot;ZOMG APPLE!&quot; feeling.