Comparative descriptions like this are a great way to describe products. It&#x27;s too bad most companies publish new products with a presumption the reader is closely familiar with the existing products&#x2F;business to make their own comparison.<p>They really should start with how the new products fits into the greater scheme of the companies offerings, so we can all have a clear mental-model of why it makes sense and when I might want to use it.<p>Curse-of-knowledge and last-minute rushed blog posts after a product launch is probably why it&#x27;s so common. Or maybe making the assumption since it&#x27;s being posted on the company blog that the average blog reader is better informed than the homepage - which is rarely the case.