&gt;it is better to let go of the idea of walking into a movie in a completely pristine state with no expectation about what will happen in it &#x2F;&#x2F;<p>I actually managed this pretty much with the new Star Wars movie - but then on the way in to find the screen was greeted with a massive poster showing lots of info about the movie. I averted my eyes. Then at the entrance there were sales staff touting character drink cups which successfully spoiled a couple of the characters who would feature heavily.<p>After the movie I watched a BBC program which supposedly reviewed the Star Wars franchise and promised no spoilers. Pretty much the entire plot and many of the scenes could be determined from the content they gave.<p>The problem I have nowadays is that trailers seem to include the entire plot, all major characters, all the best effects, all the most emotive scenes; ostensibly the entire movie in digest. These to me are very poor trailers.<p>Generally I agree with your points however, lambda.