I don&#x27;t see why this is such a huge deal.<p>First, they no longer used remelted chocolate.<p>Second, Mast Brothers are obviously tapping into the startup&#x2F;hipster culture and selling chocolate to people who want to seem crafty and artisanal but don&#x27;t care enough to find out the origins.<p>Third, if you&#x27;re paying $10 for chocolate and you aren&#x27;t sure of it&#x27;s origin (like when they didn&#x27;t include ingredients) you deserve what you get.<p>Lots of companies don&#x27;t tell you the whole story. While I personally think honesty and integrity are hugely important the startup culture doesn&#x27;t seem to value it more than hockey stick growth charts.