It&#x27;s a long shot gamble funded by some people who maybe should and maybe shouldn&#x27;t know better - I don&#x27;t pretend to be in a position to judge the science in this case. So, who cares? I don&#x27;t mean that in a derogatory sense, I mean it in the sense that you might set yourself a limit of a few hundred pounds for a game of poker one night. If it pays off, great. If it doesn&#x27;t, no biggy. If they&#x27;re committing fraud, then there are regulatory mechanisms in place around that - how far you trust those is an issue, but it&#x27;s a much larger issue than one company.<p>The big sin that you mustn&#x27;t commit, and that many do anyway, is to trust a private company&#x27;s data where a potential conflict of interest like this exists. Run your own trials.