My experience has been reminiscent of the old SE days, when different engines would often fare better&#x2F;worse for varying queries, vs there being an all-out winner. I think of DDG as avoiding a fair amount of overtly &quot;consumer&quot; content. Google is great at getting to &quot;interaction points,&quot; DDG is great for information. I quite like the DDG ability to play embedded videos from the search results page, and their accompanying privacy warning.