This article misses the point. Atlassian&#x27;s success is not because of their user onboarding. The onboarding process has been a serious weak point of JIRA and Confluence for as long as I can remember (and I worked at Atlassian from 2007-2011). Heaps of new-JIRA-users are completely baffled, and a significant percentage of them turn away from the product suite going &quot;what kind of idiot would ever use that?!&quot;<p>Thing is, once you figure out how to make JIRA and Confluence work for you and your organisation, you probably won&#x27;t want to use anything else ever again. They&#x27;re really powerful, really good products, with a pretty steep learning curve.<p>Atlassian&#x27;s success is because existing, confident, users of JIRA and Confluence do two things:<p>1- They tell their friends, colleagues, and random people in the street to use JIRA and Confluence.<p>2- When these users change jobs, they bring JIRA and Confluence with them.<p>Put simply: it&#x27;s word of mouth that has allowed Atlassian to grow without a traditional sales force.