Frankly, the name was the worst of it It took some effort to kill the UI-theming Persona with fire (and there were very good reasons to do so); anything that even hinted at the possibility that you&#x27;d have to resurrect that in order to do something that looked useful wasn&#x27;t going to fly unless there was a lot of forgetting time in between uses. Yer average user doesn&#x27;t monitor tech news sites in order to determine whether or not a product of the same name from the same outfit is really something completely different.