<p><pre><code>    &gt; Enterprise customers just want to buy. Jason says
    &gt; that price doesn’t matter for enterprises. More than
    &gt; 80 percent of the time, they just want to get set up
    &gt; with a solution as efficiently as possible. Price
    &gt; comes after features.
</code></pre>
That&#x27;s ... misleading.<p>Software is often not just purchased by an enterprise all at once. More frequently, some team with a small budget decides it would be useful to use tool X. Someone with a company card is put upon to purchase a license for the 5 people in the team. Other teams get interested, and start using it. Costs get to the point where it needs to be sent to procurement, at which point, it becomes an enterprise software deal. But it didn&#x27;t start that way - it started with some small team who <i>are</i> price sensitive trialing it...