It&#x27;s alarming that after 2 years they killed it off for lack of traction, and not only that, decided they had failed.<p>How could they have possibly succeeded in that timescale? They seem to think there were flaws with Persona, and that&#x27;s true, but those flaws could be fixed. Making a few mistakes on an attempt doesn&#x27;t mean you should kill it off if the basic product works well. It means you fix them. Starting a new Persona is silly, Persona itself works.