I like the phrase &#x27;utility hysteresis&#x27;.<p>I would say that, at least academically, the difference between &#x27;diminishing marginal utility&#x27; and &#x27;loss aversion&#x27; is appreciated. To quote course material, &#x27;When directly compared against each other, losses loom larger than gains&#x27;.<p>The difference in perception on the gain and loss side has been tested some, and the curve is supposed to look like this: <a href="https:&#x2F;&#x2F;goo.gl&#x2F;PS8Z7c" rel="nofollow">https:&#x2F;&#x2F;goo.gl&#x2F;PS8Z7c</a>