The only way to prop up their profit margins, in their eyes, is to talk usage.  They could very easily provide everyone gigabit service, but then there would be no up-charge for the next 5-10 years as all the services catch up.<p>If they switch to usage based billing, they can literally print money.  They won&#x27;t need to upgrade infrastructure for the foreseeable future because the stifling caps will keep people from fully utilizing what they pay for.  Forcing video services&#x2F;games&#x2F;music&#x2F;etc. to not create new services that require more bandwidth.<p>It&#x27;s an awesome snowball effect for Comcast, and a giant middle finger to the users.