Ugh.  For a person with $1,000,000 in assets, the difference between +&#x2F;- $100 in marginal utility is almost zero.<p>Yet all the psychological studies will show that said person HATES losing $100 much more than they like gaining $100.  It&#x27;s a major effect.<p>Heck, if you even give people the same amount of money but FRAME it as a loss versus a gain, people change their behavior.  The marginal utility is identical!<p>Loss aversion is MUCH larger than any difference in marginal utility.  It&#x27;s a real thing, that has huge effects on our politics, our economics, our media and our entire lives.<p>TL;DR: Article writer has absolutely no idea what he is talking about.