I think it&#x27;s really unfocused. It does talk about (perceived) shortcomings of the iPhone, but then it goes on to talk about complementing the iPhone instead of competing with it.<p>But even if it actually were about beating the iPhone, my question stands. It&#x27;s an extremely popular product with very high customer satisfaction ratings. We as consumers should be so lucky to have an analogue in other market sectors.<p>If only, say, cars had the same problem. Or televisions, or shoes, or or or...