To be fair, Rap Genius did grow a community organically over time.<p>Google Trends &quot;rap genius&quot;: <a href="https:&#x2F;&#x2F;www.google.com&#x2F;trends&#x2F;explore#q=%22rap%20genius%22&amp;cmpt=q&amp;tz=Etc%2FGMT%2B5" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;trends&#x2F;explore#q=%22rap%20genius%22&amp;c...</a> [2]<p>Remember at Demo Day in their W11 batch, they had both: more traffic than every other startup in the batch combined, and more than any other YC startup at any demo day in history [1].<p>1: Source: The Launch Pad: Inside Y Combinator<p>2: I think the fall off in the last year is due to rebranding to just Genius.