I think it&#x27;s already too late. Maybe not for this generation of codecs, but it&#x27;s game over for MPEG-LA for the <i>next generation</i> of codecs. Mozilla, Google and Cisco are all working on the new NETVC standard that will be standardized by the IETF in 2-3 years. HEVC will start being replaced then by an open standard, even if MPEG-LA comes out with HEVC 2.0 or whatever.