&gt; It&#x27;s still free. You choose to access an API, whatever that may be. You don&#x27;t get to decide what the format is and you don&#x27;t get to decide what the content (the ads are content in the HTML) is.<p>That&#x27;s a silly definition of free because it&#x27;s too narrow. Imagine a website that required you to move your mouse in a circle for a minute before it allowed you to access the content. Would you argue that the website is still free? Is your time not valuable?<p>&gt; You are lumping all websites together, which is unhelpful. A tumblr page vs Apple.com. How you measure profitable is not cut and dry.<p>Right, I&#x27;m trying to consider a website as part of a larger business which has far more monetization opportunities than if we demand that the literal website must be independently profitable.