Adam Smith in the Theory of Moral Sentiments (as paraphrased by Russ Roberts in How Adam Smith Can Change your Life): We all desire not only to be loved, but to be lovely.  (&quot;Lovely&quot; being used in an older sense, meaning deserving of love.)<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;The_Theory_of_Moral_Sentiments" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;The_Theory_of_Moral_Sentiments</a><p><a href="http:&#x2F;&#x2F;www.amazon.com&#x2F;Adam-Smith-Change-Your-Life&#x2F;dp&#x2F;1591846846" rel="nofollow">http:&#x2F;&#x2F;www.amazon.com&#x2F;Adam-Smith-Change-Your-Life&#x2F;dp&#x2F;1591846...</a>