I have a fairly unique last name, which is in my email address.<p>So far two dead relatives that never really used the internet have been &quot;marketing matched&quot; to my email address.  So I get spam for my deceased grandmother and uncle.  Its a little jarring.  I&#x27;m not sure what kind of matching they do but clearly its not working.<p>Plus isn&#x27;t the point of using a service being able to decide to match it with twitter, Facebook or just not link to those things.