&gt; What can this teach us about SaaS pricing pages?<p>&gt; Even the most successful SaaS companies in the world don’t conform to the ‘best practices’ laid out by conversion specialists.<p>Not sure I agree with this conclusion. Obviously you should test to see what works for your audience but imo, the whole point of comparing how each company does X is to extract the most common patterns people can use as solid starting points.<p>The article would have been a lot of more useful if it listed at the end the most common elements SaaS pricing plans share like 63% offer a free trial. It&#x27;s a waste of time to try to design from scratch instead of referencing what most of your peers are doing.<p>Also, just because some SaaS companies don&#x27;t conform to the best practices, it doesn&#x27;t mean that their way necessarily converts better. Maybe they would convert more if they did certain best practices.