&gt; Price discrimination in no way implies a conspiracy nor any ill-intent on the part of the company.<p>It was implied by the commissioner and really, the article as a whole:<p>&quot;DCA Commissioner Julie Menin, who launched the investigation this summer, said the numbers show an insidious form of gender discrimination.&quot;<p>Not only that, there wasn&#x27;t any price discrimination to begin with. In your example, people are being charged different prices <i>for the same good</i>. That is definitely price discrimination and attempts to segment the market, you&#x27;re right.<p>But that&#x27;s not happening. They&#x27;re trying to build an equivalence between different goods. There are many reasons that doesn&#x27;t work. Another comment here did a fantastic job of explaining why. See above.