A lot of (and I would actually argue most) people are solely there to get a piece of paper which lets them have access to a decent job, and they&#x27;re paying enormous amounts of money (and many times taking on dangerous levels of debt) to get that piece of paper. For all intents and purposes, they ARE paying for a product, and that&#x27;s how they view it.<p>College has become a barrier to entry to the job market, and when a system is set up where someone&#x27;s performance on (sometimes quite arbitrary) classes impacts their ability to get a job, those people aren&#x27;t going to behave like model students, they&#x27;re going to optimize for a high grade. I&#x27;m frankly quite surprised that this academician author can&#x27;t understand this.