First, great article and fun thought experiment.<p>Second, you forgot to factor in the costs of bad management (half kidding).<p>- We are an ISP, lets rebuild every major app in existence, put our name on it, and deploy it as bloatware.<p>- We are an ISP, lets acquire a bunch of content and IP so we can provide unique content to our customers.<p>- We are an ISP, lets acquire company x that has nothing to do with our core services and infrastructure.<p>Bottom line:
ISPs love wasting effort, resources, and time on products and services their customers don&#x27;t want, and continue neglecting their core services that customers do want improvement on.