There are some interesting lessons to be learned on how Apple employees communicate. The use of hyperboles, the emphasis on positive words or how every sentence works as a one liner.<p>I liked the moment when the interviewer is trying to steer the conversation and Tim Cook firmly responds by mentioning the interviewer&#x27;s name which promptly gave Tim Cook the upper hand in the rest of the interview.<p>Anyone reading some good books about this? I could surely use some of these techniques in meeting rooms or at client presentations.