It&#x27;s akin to a musician&#x2F;artist performing&#x2F;producing at some minor venue (park, museum, bar, etc just sitting in the side providing ambiance) where just a few minutes experience is enough for some to buy a CD&#x2F;DVD&#x2F;book. Give a wandering shopper a reason to drop into the gallery&#x2F;store and have a remarkable few minutes, and some will buy without planning to.