I find it slightly amusing when journalists call companies like Dollar Shave Club an &quot;upstart&quot;. It paints this picture that they&#x27;re this small scrappy startup when in fact they&#x27;ve raised $163M, founded in 2011 and air prime time commercials. But as compared to P&amp;G&#x27;s market cap of $220B, I get it, they&#x27;re small potatoes.