The opposite has happened. Steve Jobs introduced H.264 as providing significantly higher quality at the same or lower bitrate. He shows an still from an existing MPEG-4 video and then a much higher resolution still from an H.264 encoded MPEG-4 video and claims that they require the same bitrate. He brings out Frank Casanova who goes on for 5 minutes or so about quality at lower bitrates. [0]<p>IIRC, Apple also sold AAC as requiring lower bandwidth for the same quality, but I don&#x27;t recall when that was.<p>0 - <a href="https:&#x2F;&#x2F;youtu.be&#x2F;dPCNUExWR6I?t=3271" rel="nofollow">https:&#x2F;&#x2F;youtu.be&#x2F;dPCNUExWR6I?t=3271</a>