I place very strong bets that Adobe will create a dominant tool here.  It will be nearly identical to flash but emit all the new fangled html5 asm.js stuff instead - in some nice tight drop-in way ... like<p>&lt;div id=&quot;container&quot;&gt;<p><pre><code>  &lt;script src=&quot;&#x2F;&#x2F;ad.be&#x2F;UNIQID&quot;&gt;&lt;&#x2F;script&gt;
</code></pre>
&lt;&#x2F;div&gt;<p>Where ad.be is a &quot;cloud&quot; service you pay $xx&#x2F;month to &quot;host&quot; your &quot;app&quot; for you.  Essentially you make the thing, it saves to the cloud, generates your uniqid, and you put it in a container.  They keep the source file and can continually regenerate the js as their &quot;engine&quot; improves and browser tech moves forward.  It&#x27;s a future-proof plugin-less flash with a large existing user and customer base.<p>If that&#x27;s the flow, Adobe might as well just start minting money.