I think an unavoidable conclusion is that while people may like privacy or some other benefit&#x2F;function, they are rarely willing to take a hit on the main benefit&#x2F;function (search results) to get it. It think this is an important thing to learn here as it applies in many cases.<p>Maybe everyone complains about bad behaviour of their insurance company, but that does not mean they&#x27;ll take a higher premium. Some people care about autonomy at work, but most will not take a lower salary to get it. People care about the ethics of manufacturing phones, but they won&#x27;t take a phone that represents a compromise.<p>There&#x27;s something here about &quot;consumer&quot; psychology and choices that is hard to capture in the concrete terms economists like to formalize using. I think there are usually some very basic main points that people make decisions based on and some secondary points that people don&#x27;t make decisions based on. The secondary ones may be the ones they talk about more or care about more, but not in a way that affects their choices.