Did the article ever get to <i>why</i> Columbia House failed?  I gave up due to the obnoxious ad load (<i>eleven</i> external sites according to Ghostery), and that obnoxious Timescapes moving ad (which reloaded from the beginning with <i>every text scroll</i>, which means every 1-3 paragraphs) slowed it down to the point of being unreadable.