Branding the company as the coolest out there is arguably just as important as the technology itself.  While it&#x27; not technically that difficult to create that demonstration, it&#x27;s still fantastically fun to watch.  Musk and Tesla continue to nail it on the Cool Factor.<p>It&#x27;s very much in line with Apple&#x27;s branding strategy - <a href="http:&#x2F;&#x2F;blog.erratasec.com&#x2F;2015&#x2F;12&#x2F;tesla-is-copying-apples-business-model.html#.VmGBZHo8KrV" rel="nofollow">http:&#x2F;&#x2F;blog.erratasec.com&#x2F;2015&#x2F;12&#x2F;tesla-is-copying-apples-bu...</a>