&gt; That&#x27;s because there isn&#x27;t such an option<p>This contradicts your original post. And it&#x27;s true, there is no 3rd option. Very smart people have spent decades looking at alternatives and yet here we are.<p>&gt; That&#x27;s quite a simplification -- without the podcast they wouldn&#x27;t sell books, swag, tickets, or receive donations.<p>Ok, let&#x27;s reframe it then. It&#x27;s a business that sells books, swag and tickets. And the podcast is a marketing cost center. Same outcome, they&#x27;re a company that sells stuff for money. And sometimes people donate.<p>&gt; Websites that serve ads are not free.<p>They are. The monetary sense is what we&#x27;re talking about here. Not sure of this other &quot;cost&quot; your describing.<p>&gt; Ad supported websites are not open, as every part of the ad network except for the literal content served to the client is closed and a trade secret.<p>What? By open I mean that websites are equally available to anyone regardless of logged in users or anonymous. This isn&#x27;t a closed platform like Facebook where you have to be logged in to use it, thus revealing your identity.<p>&gt; Ad supported websites are not democratic because advertisers will not want to have their brand associated with &#x27;unsavory&#x27; topics or opinions which means that the overall content on the web is curated by small group ad networks that effectively &#x27;bless&#x27; content on the web by providing them ad revenue.<p>That&#x27;s not how it works. There&#x27;s a tremendous amount of advertising material to fit virtually any vertical or environment. Sites are democratic because it&#x27;s the audience that gives them value. Give the readers what they want and you get more readers and thus a more valuable audience to monetize. The site doesnt get to just make up whatever content it wants, it only works if there is a readership for it.<p><pre><code>  &gt; The accessibility of ad sponsored content is just an accidental byproduct of paying customers visiting the site. If ad networks had the tools to discriminate between people who had high disposable income then the web would no longer be accessible to the poor as it would make business sense to simply not serve them the page.
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Again, this is not how it works. &quot;poor&quot; people are not indigent (and those people are most likely not online that much). They still buy plenty and there are products for every price point. Most ads are sold on an impression&#x2F;awareness basis so there&#x27;s always value in showing the message to more people. And ad networks already have access to data like household income. Most ad campaigns use both the context of the site as well as various data points of the user to target ads - this is why you see Rolex ads on the WSJ but not on your local news site. Either way ads monetize all users which in turn let&#x27;s the publisher keep the site open to everyone, as in it&#x27;s accessible to everyone regardless of who you are or where you&#x27;re from. That&#x27;s a good thing (whether it&#x27;s a byproduct or not).