I had this exchange with a VP at Facebook: <a href="https:&#x2F;&#x2F;twitter.com&#x2F;firasd&#x2F;status&#x2F;679620676286693377" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;firasd&#x2F;status&#x2F;679620676286693377</a><p><pre><code>  Me: if you guys prevail in enabling zero-rating it even damages Facebook.
  WeChat could be zero-rated &amp; undermine WhatsApp
  
  Them: so you&#x27;re saying it could foster competition?
  
  Me: it means anyone launching an app will have to cut a business deal with an ISP.
  Completely subverts the value of the internet
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It&#x27;s telling that people behind this program don&#x27;t even understand how critical net neutrality was to Facebook&#x27;s success and the health of the internet.