Yes, this is something that makes me scratch my head too. People tend to confuse tech companies with tech-assisted companies.<p>Microsoft is a tech company; it&#x27;s business is making and selling technology.<p>The small eCommerce store that does about $0.5M in revenue using wooCommerce? That&#x27;s not so much a tech startup as it is a tech-assisted startup. Yet, people continue to confuse the two.