FB made it seem as if their CEO was donating his wealth to charity, even though his wealth was going to a private LLC. Most people believe Zuckerburg is a saint and just know the story propogated by the PR firms.<p>People are not going to distrust a [free] service they use daily, they&#x27;ll give FB benefit of the doubt, time and time again. It doesn&#x27;t matter how good the source, today&#x27;s users are addicts.