It&#x27;s a different mode of attention. You&#x27;re optimizing for consuming lots of information in a short amount of time.<p>But design that optimizes for depth of engagement almost always performs better on metrics that ultimately matter. I&#x27;m not saying YCGifts is an outstanding example of this, but to pan the design of the site (and all large font, lots of whitespace designs in general) because it&#x27;s not optimized for your scan-and-pan method of consumption is shortsighted.