And it&#x27;s &quot;Powered by Alienware&quot;, which isn&#x27;t even made of real aliens!<p>Yes, of course you can call anything any name, unless it infringes trademark because someone else in your field thought of it first.<p>Instead of being an ad for ZL, I think the repetition is more likely to increase Gizmodo&#x27;s page rank for this article.