Holy shit, are you me?<p>&gt;Now, here&#x27;s the sad thing, for me: I didn&#x27;t even know Persona existed until its demise was being discussed on HN and reddit. Persona is exactly what I want for my users and my sites; and for my own use of the web.<p>That&#x27;s the biggest standout for me as well. I&#x27;ve been &#x2F;looking&#x2F; for a technology like this. Not looking very hard, it must be said. Ok, maybe it&#x27;s more accurate to say I&#x27;ve been saying for years someone should make this without ever googling to see if someone had.<p>But how is it that in 3-4 &#x2F;years&#x2F; of me discussing this with other developers every time we bring up account systems, no one has said &quot;oh yeah, persona does that!&quot;. Did Mozilla not advertise this at all? The lack of mindshare is staggering.