&gt; I think of DDG as avoiding a fair amount of overtly &quot;consumer&quot; content.<p>True. Since all the &#x27;content farms&#x27; out there are busy fighting the SEO war specifically targeted at Google, Google results for some topics are just stream after stream of useless generic garbage from non-experts. DDG, simply by using a different search backend, avoids most of this and often gives much better results in such cases.