&gt; for non-techy people I think it&#x27;s still a big jump in terms of just opening up a tumblr blog<p>True, but that&#x27;s not the audience anyways.  The idea is that if you (as a web developer) want to make a portfolio site for a customer you could use lektor instead of wordpress or something like this.  I generally always prefer static website generators for my own work but I cannot give it to a non technical person to fill with content.  That&#x27;s what motivated it.<p>But nobody needs to switch for anything. It&#x27;s just another tool in the shed :)