tl;dr: there is no onboarding magic. It&#x27;s &quot;product simplicity&quot;.<p><i>So if Atlassian’s onboarding experience leaves a lot to be desired, how is it that they have scaled to $320M in recurring revenue with no sales team? How is the company only spending 12-21% of revenue on sales and marketing while other SaaS businesses are spending 50-100%?</i><p><i>Product simplicity.</i>