So, I guess it&#x27;s cool now to overload app&#x2F;service names? E.g.: <a href="https:&#x2F;&#x2F;getmagicnow.com" rel="nofollow">https:&#x2F;&#x2F;getmagicnow.com</a>.<p>But more than that... &quot;Because it helps your users save time, Magic increases conversion rates and makes the web easier to use.&quot;<p>There&#x27;s one heck of an unfounded&#x2F;unvalidated assumption.