I adopted a similar strategy for Tomotcha: we pick&#x2F;sell only one tea each month. Most of our competitors send several samples each month, and from a revenue point of view maybe it&#x27;s better, but I like the ability to give focus to a single tea.<p>For instance our next shipment is a Genmaicha: it&#x27;s a combination of green tealeaves and roasted brown rice. The first time I drank Genmaicha I didn&#x27;t like it much, because it&#x27;s so different from what I was used to drink. But now I love it. You have to give each tea a try: if you just drink small samples you&#x27;ll never develop a taste for the more complex ones.