Yes, which is why Apple has such a market share lead over Android.<p>Being the &quot;first mover&quot; is more often than not a disadvantage, and being one entails taking huge risks. (&quot;Copycats&quot; by Oded Shenkar is supposed to be a good book about this. Google &quot;first mover fast follower&quot; and &quot;copycat innovation&quot; to find additional relevant references. )