It&#x27;s not abandoned, lots of DVDs and Blu-Rays still come with an ultraviolet code, I bought &quot;Minions&quot; last week and it came with one.<p>But AFAICT it&#x27;s a service reliant on an approved player for your system&#x2F;device, and reliant on servers still working. So while it, on the surface, seems like the movie industry giving you options, it&#x27;s really just yet more DRM.