We&#x27;ve had 10+ years now of failures to build a proper federated authentication system (RIP OpenID). The problem isn&#x27;t technical, and it&#x27;s only a little bit product design. The problem is political. The big companies with the influence to support a system like Persona don&#x27;t want it. Facebook, Google, etc believe they can own identity on the Internet themselves, so they won&#x27;t support a neutral identity provider. Which is a terrible situation for users.<p>Mozilla absolutely is the right kind of organization to try to attack this Gordian knot.