I&#x27;ve always maintained that this was not an accident at all. This was an attempt by the Soviet Union of psyops against NORAD. I would imagine they uncovered the number through other means and created the ad as a way to launch a &quot;denial of service&quot; against NORAD by having kids call them.<p>The official story says that the ad was placed by a Sears store. What kind of department store would be able to handle calls &quot;day and night&quot;? And the ad specifically mentions &quot;Kiddies be sure and dial the correct number&quot;. Has anyone bothered to figure out what the actual number for the Sears store was back then?