I disagree.<p>If you come by and swipe a quarter off my desk, I&#x27;m going to be way more pissed than if you came by my desk and left a quarter.<p>The delta of my being pissed is way bigger than the DMU of +&#x2F;- $.25, or my feeling if I&#x27;d parted ways with that $.25 in a variety of other manners.<p>I don&#x27;t know if what I&#x27;m experiencing is or isn&#x27;t &quot;loss aversion&quot;. But it&#x27;s not &quot;just DMU&quot;.<p>This is an important distinction. In my experience, people equate &quot;loss aversion&quot; with &quot;unwilling departure of money&quot; and &quot;windfall&quot; -- i.e. being unwilling to be swindled or ripped off.