Then there&#x27;s the phenomena that paying more for a product actually increases the enjoyment one gets from it.<p>[1]: <a href="http:&#x2F;&#x2F;www.caltech.edu&#x2F;news&#x2F;wine-study-shows-price-influences-perception-1374" rel="nofollow">http:&#x2F;&#x2F;www.caltech.edu&#x2F;news&#x2F;wine-study-shows-price-influence...</a>