I don&#x27;t agree that this is <i>schadenfreude</i>.<p>Here was a company that popped up, literally out of nowhere, claiming to have a handle on microfluidic diagnostic assays...something that the major players in the industry haven&#x27;t been able to get off the ground since ELISA came along in the 1960s.<p>The skeptics were quiet at first.  I mean shit, they landed Walgreen&#x27;s and Kroeger!  It must work, right?<p>Now we discover a little more of the truth and it&#x27;s a lot safer to say &quot;put up or shut up&quot;.