Cargo cult. Especially these ridiculous beards..<p>BTW, hipsterism per se is a role-playing, role-governed behavior. Cosplay if you wish.<p>It is a way of looking &quot;smart and nonconforming&quot; instead of actually being, because being is much more difficult that following some style.<p>The difference is like between guys like Alan Kay, Marvin Minsky, Peter Norvig, David Moon, to name a few, versus hipster blogrammers.