When RFID came out, investors and media argued that all products will have RFID embedded in just a few years.<p>Fast forward 10 years, we see RFID applied across logistics industry and some parts of finance&#x2F;security, but it wasn&#x27;t cut out for everyone everywhere. In the beginning, people argued that the distribution wasn&#x27;t happening because RFID wasn&#x27;t cheap enough, but with the recent production costs nearing cents, now it&#x27;s evident that it&#x27;s due to lack of clear use cases.<p>I do agree that the development of use cases requires more creativity and has a big room for innovation, but saying there&#x27;s going to be a chip in every physical item sounds similar to &quot;there&#x27;s going to be Uber for everything.&quot;<p>I don&#x27;t want to sound pessimistic, but I think as with all startups, you have to start with a clear problem (other than gaming&#x2F;entertainment startups) and develop a customer value proposition compelling enough for an industry to emerge.<p>I&#x27;d bet more on VR having a broader implication in the next 10-20 years, and expect to see more digital items produced vs physical item ever created in the history of mankind.