&gt; they (with their high 5&#x2F;low 6 figure salaries) are driving up the costs of apartments, meaning that to even rent in the Bay Area is becoming a losing proposition<p>That&#x27;s right: the people moving in are not the winners.  Their salaries are high, but they&#x27;re spending a large percentage of it in rent.  Granted, overall, they&#x27;re pretty well off, but they&#x27;re not really &quot;the winners&quot; compared to people who actually own the land.