The problem is that Google isn&#x27;t “just a search engine”, it is THE search engine.
If someone wants to learn about you, he will “google” you.
Of course Google didn&#x27;t chose this, but on the other hand it worked hard to reach this position and keeps working hard to stay there.<p>It is a very difficult matter to discuss and come up with some rules or limits but it is an issue that should be addressed. Google search results can destroy lives. Inaction isn&#x27;t an option. With respect to freedom of speech and free trade, we should find some way to mitigate such problems. EU&#x27;s “right to be forgotten” is a step towards a solution to this puzzle.