At this point, they have the functional monopoly advantage of being able to set prices where they want them (in terms of having an exclusive technology their competitors do not have; they have competition, but if they can really slash their costs by 50% they have the capacity to set their price ten bucks below the competitions&#x27; prices and win).<p>... but if I understand correctly, one of the points of the reusable rocketry experiment is to be able to lower the price point to allow new customers who couldn&#x27;t afford to launch at the previous per-pound cost. To give a terrible but not inaccurate analogy: Think similarly to how the Nintendo Wii found itself in entirely new markets of game players by droppping a $200 console onto the market alongside competition that was nearly double that price-point.