See, the problem I have with all the IoT startups that are getting this kind of funding (see also: Uptake, Helium) is that they have a distinctive <i>vision</i> for IoT, which is all well and good for the backend, but the frontend is where you can&#x27;t get traction yet.<p>Even if you are making your own sensors (like Samsara and Helium), you still haven&#x27;t convinced me to put this into my product design.  Are you giving me the chips for free?  No?  Um, okay, are you second-sourcing the chip so if&#x2F;when you implode I&#x27;m not hanging in the wind?  No, can&#x27;t do that either. Hmmm.<p>So the common denominiator becomes Bluetooth or WiFi.  And, at that point, why do I really need you except for the backend?  And why can&#x27;t I just spin that myself if I really needed to?