That&#x27;s what the author is getting at, &quot;The Cloud&quot; is sold as this awesome thing that will never die or break, and worse yet it&#x27;s sold to people who often don&#x27;t know any better.<p>No one realizes that the Cloud is running on the same crap we&#x27;ve always had and is vulnerable to the same issues as everything else. MAYBE the company is better at data management, MAYBE the employees take pride in their job and do it properly, but that&#x27;s all MAYBE MAYBE MAYBE, and could just as well be &quot;no&quot; and you&#x27;re entrusting your data to people who really have nothing to lose if it goes into the garbage tomorrow.