I can cook, but I can&#x27;t create a gourmet meal without guidance from someone well experienced in cooking.  I can shop and look okay, but I can&#x27;t look my absolute best without some stylist guidance.  I get what you are saying, but I think these services go beyond a &quot;basic understanding&quot; and take it up a notch. And that, in my opinion, is what is worth the money.