An author of one of the gushing cover stories on how he feels he was misled - <a href="http:&#x2F;&#x2F;fortune.com&#x2F;2015&#x2F;12&#x2F;17&#x2F;how-theranos-misled-me-elizabeth-holmes&#x2F;" rel="nofollow">http:&#x2F;&#x2F;fortune.com&#x2F;2015&#x2F;12&#x2F;17&#x2F;how-theranos-misled-me-elizabe...</a><p>I know founders sometimes need to create a reality distortion field and sometimes act as if, but as a patient I would also expect transparency to understand exactly what the company is doing and if the tests are accurate.<p>Puffery and misdirection in a business whose key selling point is accuracy is a bit concerning.