<i>Because it helps your users save time, Magic increases conversion rates and makes the web easier to use.</i><p>Honestly, how much time do you really save by auto completing a couple of fields? This seems like a solution in search of a problem.<p>Also, while I don&#x27;t have the data to speak for other users, I personally don&#x27;t see myself paying for any service that presents my own personal information to me before I even know what the fuck it is.