&gt;&gt;&gt; I feel content marketing has to evolve from mere &quot;content&quot; to &quot;expertise&quot; marketing.<p>I totally agree with this point.<p>The most trusted, shared, reputable content is either written by practitioners or, like Priceonomics says, about a company&#x27;s data or industry or people.<p>I am a content marketer for a CRO tool and make it a point to run A&#x2F;B tests on our marketing site and blog as often as possible so I know what I&#x27;m talking about. It&#x27;s my editorial duty to know as much as possible about the subject I&#x27;m writing about.