&quot;Alienware&quot; isn&#x27;t misleading, because nobody sane would think it was genuine alien technology. When I saw &quot;Zero Latency&quot; I was briefly very excited because I thought it actually meant &quot;zero latency&quot;. Maybe they had tapped directly into the brain to get access to eye&#x2F;muscle movement signals before normal sensors could, early enough to compensate for the unavoidable latency of rendering and simulation. This would be a real breakthrough in man-machine interfaces, and it could be fairly described as &quot;zero latency&quot; because it really could be zero as measured with respect to conventional sensors.<p>But no, it&#x27;s just typical marketing lies.