Facebook rather spend that money on Billboards, advertising &quot;Free Basics&quot;. Facebook should come clear on what it is gaining from &quot;Free Basics&quot; instead of acting as an angelic, non-profit. Or is all the money they&#x27;re spending to advertise &#x27;free basics&#x27; in India for a non-profit motive?? Should mention the profit motives in their ads.<p>Indians were taken aback by the amount of money Facebook chose to spend to advertise Free Basics. Premium Billboards, 2 page advertisements on major publications, other ads...They must have a plan to make profit out of all this spending. They should come clean on it in their ads.