Well, it&#x27;s more than that, I think - it&#x27;s kind of why you never hear comedians lead off with &quot;Here&#x27;s a really funny joke&quot;, and it&#x27;s because everyone takes stuff like that as a challenge.<p>I haven&#x27;t seen the negative reviews, but I read the article declaring Alma best new restaurant, and the article is focused a lot on the humble origins and surprisingly very little on the food. The author talks a bit on how some of the pairings were surprising, but more so because the author wasn&#x27;t expecting it to be this good.<p>I&#x27;d like to see some of the actual negative reviews, but if that&#x27;s the article that brought people in, it&#x27;s not hard to imagine how some might take the declaration of &quot;best new restaurant&quot; as a challenge instead of as a claim.