<i>There is no value in patients demanding a drug because of some contentless, sunshine-and-rainbows advert.</i><p>Really?  I&#x27;ve talked to a handful of physicians that think advertising to patients is actually a good thing.  They&#x27;ve talked about patients who haven&#x27;t seen a doctor in years coming in to have their cholesterol checked because they saw an ad on TV.<p>I don&#x27;t know about you, but I&#x27;d prefer it if patients were <i>more</i> proactive when it comes to their health, not less.