Here&#x27;s a plan B based on several experiences with enterprise SaaS:<p>Start with something that isn&#x27;t awful. Get it up early. A&#x2F;B test that crap out of out.<p>Keep it simple -- Only have one unit of measure (UoM) or feature differentiator at first.  Having multiple points of differentiation or UoM leads to confounded experimentation. Try to add more &quot; per&#x27;s &quot; over time :)<p>You can take forever debating this stuff. Data is the only guide.