&gt;Comparative descriptions like this are a great way to describe products. It&#x27;s too bad most companies publish new products with a presumption the reader is closely familiar with the existing products&#x2F;business to make their own comparison.<p>I tend to read this behavior oppositely: they&#x27;re not assuming you have the knowledge, they&#x27;re hoping you don&#x27;t, and obscuring the similarity to existing products that they might seem inferior to when framed as competitors for the same use case.<p>&quot;Hey, UberHOP is just Lyft Lines + hotspots with an extra requirement that they hit more stops off my route...&quot;