Naughty or nice makes for a crappy index. I&#x27;d imagine he&#x27;d use some sort of weighted distribution to determine niceness and naughtiness.<p>I&#x27;d think it&#x27;s not just the NSA that wants to see this dataset. Can you imagine the gold-mine that would be for demographers? I mean, this isn&#x27;t a sample of data, this is the <i>entire population</i>! Amazon and Target ain&#x27;t got nothing on Santa Claus.<p>Actually, now that I think of it, that kind of makes him a bit creepy.