It feels like the author hasn&#x27;t read The Innovator&#x27;s Dilemma.<p>In it, the author talks about a number of &quot;stable&quot; industries that had existing product lines with the R&amp;D, customers, and sales processes to back them up. They were so invested in those structures that as innovations in their industry came along, they missed the innovations. It wasn&#x27;t because those innovations were bad - many were great - but they didn&#x27;t fulfill their existing customers&#x27; requirements. And so instead of trying to develop new markets (hard!), they ignored the innovations.<p>As a result, new entrants - without the cash cows to worry about - applied those innovations in new areas, building new markets. As those new products caught up with the requirements of the older products, those old customers switched to the new products.<p>I think the next great innovations in energy aren&#x27;t going to come from the oil companies.<p>It&#x27;s nothing nefarious, just the simple realization that most of their customers can&#x27;t use [choose: solar, wind, nuclear, etc] for a variety of reasons. As those other energy sources change, improve, and simplify, those customers may be able to change but we should be looking for the new entrants building the new markets first.