Agreed. You&#x27;re carrying this thing around with you 16 hours a day. Design is crucial. And if it isn&#x27;t then increasingly, you&#x27;ll be fine with a 100 dollar generic phone. Unfortunately, design is something that you can&#x27;t just throw dollars at, unlike the tech. Your people have to have some form of inspiration, that they&#x27;re doing something beautiful, that their aesthetic efforts are appreciated, that they work in a place that has some measure of artistic thinking. MS doesn&#x27;t seem to have that mojo. Just look at the Xbox One vs the PS4. Throw decent components into the most generic black plastic box you can source then scratch a few patterns on it. Awful.