Price discrimination in no way implies a conspiracy nor any ill-intent on the part of the company. It simply implies that there are different customer segments with different willingness to pay and not perfect competition.<p>Seniors and military discounts aren&#x27;t BC companies objectively care more about those populations. It&#x27;s because those groups tend to have slightly less disposable income, so the company uses price discrimination to segment their market. The same is true here for women -- their price elasticity is different than men on average