I agree, the term &quot;mission&quot; has become a hackneyed startup cliche. A better way to put it might be, &quot;you think the problem the startup is trying to solve is an interesting one and you are motivated to help solve it&quot;.<p>Great startups don&#x27;t necessarily need an <i>important</i> problem to solve, such that solving it might be described as a <i>mission</i>.