Just the same as google.  Organic is what you have. Paid ads on the side or above - for startups who want their company name to remain in the limelight beyond their one day of organic listing.<p>FWIW I think the name is pretty ordinary.  &quot;OpenHunt&quot; just means &quot;copy of ProductHunt&quot; and &quot;open&quot; means nothing except to try to have a position against PH. What you have has no identity of its own.