You nailed it. It gives you 100% market penetration with <i>one</i> system, <i>one</i> UI, and then you can focus on the backend processing and workflows. It also doesn&#x27;t require data or the like. If you throw in some phone number -&gt; country processing, you can even make some best-guess localization&#x2F;internationalization with pretty minimal effort.<p>It&#x27;s a simple but powerful approach.<p>~ Former Twilio evangelist, so biased :)