Pretty good article overall, but some of the data is conflicting:<p>&gt; HubSpot’s fantastic article about decision fatigue included a study which showed customers who were presented with six options instead of 24 were 10 times more likely to buy.<p>&gt; Sliding scales allow customers to be ultra-specific with their needs and pay for only exactly what they’re going to use. Plus, according to Peep Laja, giving users something to play around with will keep them sticking around for longer and subconsciously soaking in the details and pricing of your product.