Yeah, but it came with a bunch of free advertising at the time. Square also thought Starbucks would help Square launch new customer-facing products because of Howard Schultz&#x27;s board seat, but that never materialized.<p>I think it was a good deal at first, but definitely wasn&#x27;t worth it over the long haul. Square was betting that Starbucks would help them in exchange for subsidizing their payment processing, but Starbucks pretty much just stuck to the contract they signed.