&gt; Google already can guess where I park my car and can provide me with relevant traffic data for my commute both to and from work without me having to ask for it.<p>iOS 9 does that kind of stuff as well but when it was announced Apple made a point to emphasize that they&#x27;ve implemented it all on-device to protect privacy.<p>Selling ads is just not in Apple&#x27;s DNA. Even iAds was a kind of a flop.