Because the Falcon 9 traveled at several thousand miles per hour <i>horizontally</i> when it did its flip and then the first retro burn. By contrast, the Blue Origin rocket went straight up, and straight back down. It never moved away from the launchpad in any appreciable amount and it never had to change orientation. From a space applications perspective it is not much more useful than a blimp.<p>Today, history was made. Blue Origin: not so much. Nice but nowhere near in the same league (or the same club, to stick with Bezos).