Fair enough.<p>I can&#x27;t get past their brand name. Low latency is one of the biggest challenges in VR, to get below 20ms, and a lot of discussion around latency dominates VR engineering.<p>Reading your article annoyed me that they come along and declare &quot;zero latency&quot;, which is the first thing I scanned the article for - as in, how the hell did they achieve that. Then to discover it&#x27;s only their brand name and nothing to do with actual performance metrics, which I think could have deserved a mention in your article given the whole buzz and significance around latency in VR discussion.<p>A poor choice of brand name because it deserves a footnote* whenever it&#x27;s mentioned!<p>No harm done. Not an advertorial. Got it.