It just means making a product that is very similar to existing products.  Typically there would be a dominant player already and a new entrant may think they could be successful by capturing just a small piece of the action.<p>Like dropbox for file sync.  Google drive, amazon cloud drive, and microsoft onedrive could be the me-too&#x27;s.  They are mostly differentiating on prices and platforms, but fundamentally the same.<p>Or taken to a further extreme, opening a gas station at the same intersection as an existing gas station.   The only differentiation is which side of the street you are on.  Of course this does happen, and they must be profitable enough to continue operating, but can never be wildly profitable.<p>Not impossible to make a business out of a &quot;me too&quot;, but harder.  Catering to a niche could work.   Competing only on price typically doesn&#x27;t work.   Better quality and better user experience are good opportunities, but take a lot of work to reach and demonstrate.