This seems like a weird acquisition given HeyZap&#x27;s claims they were profitable since mid-2014.<p>In the spirit of numerous recent articles, given they raised $8m and were acquired for only $20m cash, this sounds like a bust for everybody but the founders.  For example, a 1% pre-A options package fully vested would probably be diluted to roughly .2% (or less!) and is worth $32k.  Pretax.  Yes there are earnouts but I haven&#x27;t heard of too many of those being paid.<p>Also, I hold shares in a private adtech company.  The valuations of the handful being acquired or going public aren&#x27;t propitious for me.