Why would apple et al follow?<p>Unless there is any noticeable affect on quality&#x2F;streaming ease then consumers won&#x27;t care.<p>You have to remember that most people can&#x27;t&#x2F;won&#x27;t tell the difference between blueray and DVD, let alone bitrate change. More importantly they have lots of silly TV effects that actively fuck with the picture (Sharpening, Aspect ratio stretching, over saturation, active motion, and other horrid &quot;enhancements&quot;)<p>The only reason netflix et al is a thing is because of the content, not the platform. (just look at how shit iTunes is to use) You can make the most wonderful interface in the world, but if there is no content, there is no point.<p>Streaming does cost money, but that&#x27;s not the main cost of business. Most cost comes from licensing the content in the first place. (Then paying all your staff to do fancy things)<p>Seriously bandwidth is pretty cheap, compared the the cost of buy the license to broadcast a top rated movie. (a high ranking movie is easily a few $million. custom TV series is anywhere between 1 and 30+ million for a season.)