While I do not doubt price discrimination targeted to women exist (and this study seems to highlight it), in this particular market (razors) they misrepresent the value of their products across the board.<p>For instance, read this amusing anedocte [1] about the difference between the Gillette Fusion and Fusion Power lines. It is from 2007 but I believe it lasts to this day:<p><i>Second, I decided to try them for myself... I&#x27;ve been using the Fusion Power razor with Fusion Power blades since they came out (only on the face though).  I always notice the price of the Fusion blades is typically $1 - $2 cheaper per 4 pack than the Fusion Power blades.  I grabbed a 4 pack of the regular Fusion blades at Wal-Mart for about $12.36 (versus $13.74) and took them home to see if Gillette is telling the truth or if they are pulling our legs and profiting from a clever marketing ploy...  ???<p>The Test and Results...<p>The first thing I noticed was the regular Fusion blade was blue rather than orange... could that be the &quot;specific design&quot; mumbo jumbo that they were talking about? ???  I like orange, but not for an average upcharge of $1.50 per four pack...</i><p>(...)<p><i>My take on Gillette Fusion Power blades is that the blades are the same as the, dare I say, ordinary Fusion blades and they market them at a higher price to deceive men that they will get a better shave using the Power blades because they are designed differently.</i><p>(...)<p>He then wrote a letter to Gillette:<p><i>All that being said, what gives Gillette??  Why do Fusion Power cartridges cost, on average, $1.50 more per four pack when, in my opinion, they give the exact same shave as a regular Fusion cartridge?  What exactly is the difference that makes the Fusion Power cartridges superior to the regular Fusion cartridges?</i><p>And received an answer from P&amp;G:<p><i>Dear Rob-<p>The differences between the Power and Manual Fusion Cartridges are subtle but there are differences.  The Power Fusion Cartridges have aloe, vitamin E and natural oils in the lubrastrip while the Manual Cartridges have just aloe and vitamin E.  There is also a slightly different coating on the blade of the Power Cartridges.  That coating was designed to work with the vibration of the razor.  I hope this answers your questions.<p>Thanks again for writing.<p>Kelly H
Fusion Team</i><p>tl;dr: no difference between the Fusion and Fusion Power lines of Gillette except for the 1.50 increase in price and &quot;natural oils&quot;.<p>[1] <a href="http:&#x2F;&#x2F;www.slybaldguys.com&#x2F;smf&#x2F;index.php?topic=1871.0" rel="nofollow">http:&#x2F;&#x2F;www.slybaldguys.com&#x2F;smf&#x2F;index.php?topic=1871.0</a>