Contrary to the article&#x27;s claims, I click and visit the clickbaiters less and less. &quot;Annoying but it works&quot;... I disagree. For editorial content to work, it should appeal to long term readers.<p>Also, &quot;psychology of clicbbait&quot; isn&#x27;t a clickait headline as they seem to suggest. Edit.. I see now they were referring to their own rather different headline, which I wouldn&#x27;t have clicked on at all.