Whether it is 10 seconds or 10 minutes (clearly hyperbole), the point is that these notifications are difficult to interpret because of poor design.<p>As the attempted re-design and the commentary shows, this is not an easy problem. It takes some serious effort and consideration of many use-cases.<p>Instead of someone trying to &quot;Steve-Jobs&quot; a redesign, perhaps the best thing to do would be to devise a process for coming up with a new design. To do something like this &quot;right&quot; requires actual study with users-- not just a designer applying his&#x2F;her talents.<p>FWIW, I think the OP&#x27;s redesign is more clear, but that&#x27;s just my limited viewpoint, it doesn&#x27;t mean that it would be successful over all possible use-cases.