<i>This could be a high-end news source like the New York Times; it could also be a small, niche site like Stratechery.</i><p>He&#x27;s massaging the examples here. Just because NYT is somewhat above the sewers of the Internet doesn&#x27;t make it high-end.<p>There&#x27;s still a normal distribution with relatively little demand for vile content (shock sites), more for gossip sites, a lot for Buzzfeed and other click bait factories, including what fills many Facebook feeds, then less for NYT and the like, finally very little for niche, truly high quality sources (blogs run by hobbyists, hackers, professionals, academics).