Some of it&#x27;s status.  Some of it&#x27;s genuine new desires.  Sure, I wished it wasn&#x27;t so hot.  But before air conditioning, you wished it was October, when it wouldn&#x27;t be so hot.  Now you really want to have air conditioning.<p>If you were trying to write a book, you were irritated at how clumsy using a typewriter was, but you didn&#x27;t know that you really wanted a word processor - until there were word processors.<p>You didn&#x27;t want to see the new Star Wars movie until there was a new Star Wars movie.  Then you wanted to see it.  Why?  Maybe partly status (&quot;all my friends will be talking about it, and I don&#x27;t want to look clueless&quot;), but probably more because you thought the first set (Episodes IV - VI) were really cool.<p>I could go on and on.  But if you think in terms of Maslow&#x27;s Heirarchy, new desires make perfect sense.  As you get to a new level of the heirarchy, you start wanting what&#x27;s on the level above that.