The &quot;without a sales team&quot; meme is utter nonsense. I still don&#x27;t quite understand how all the press can ignore the fact that Atlassian has a huge network of partners (in the hundreds), in almost every country of the world, that started many years ago and has been growing every single year.<p>All these partners&#x2F;experts are resellers who make a margin on licenses and have sales targets if they want to move up the ladder (better margin, better payment terms).<p>Source: I worked for one from 2009 to 2011 and the network has grown massively since then.