The appeal to ego is an important part of clickbait.  Sociological approaches are the most effective measure in societies where the incidence of cancer is low.  Ironically, people who find out that cancer is their personal problem are those who are most able to receive treatment.  Many if not all modern problems must be solved through massive collaboration; that which we can be conditioned to eschew or enjoy.  The negative conditioning is thusly a Bayesian impedance to human advancement.