I strongly disagree. While I&#x27;m usually also one to rail against extraneous whitespace, I think it&#x27;s important to consider the purpose of the list.<p>For example, if I&#x27;m searching for a contact in a contact list, I want as little whitespace as possible, because I want to be able to quickly scroll to an individual item very quickly. This is really a &quot;searching for one item in a list&quot; use case.<p>In this example, 99% of users won&#x27;t be looking for any one specific thing. The whole point of the site is to show new stuff you aren&#x27;t aware of. In that context, the fact that the scrolling behavior optimizes for stopping at each item it turn (lots of whitespace, the animated fade-in) is a benefit, because I won&#x27;t know anything special about one product versus another.<p>Also, the experience is clearly optimized for mobile. And the type of &quot;daydream and browse&quot; experience that this site is geared towards screams mobile use case.