The title needs a colon or something.  Right now it reads like only women involved in Gender Studies pay more for stuff.<p>The article is pretty interesting.  There are a few stark contrasts where you see the exact same item costing twice as much in pink than red.<p>I think there is an interesting philosophical debate to be had here (which the article implies, but doesn&#x27;t address): Is this gender-based price discrimination?  I&#x27;m going to contend: no.<p>First of all, I think the article falls into some kind of Political Correctness trap by claiming that certain products are for boys and others are for girls.  Why couldn&#x27;t a boy want the pink scooter?  Why couldn&#x27;t a girl want red?<p>Building on that, if we see the pink one as &quot;girls&quot; and the red one as &quot;boys&quot; then it does look like discrimination.  However, if we view the red one as &quot;neutral&#x2F;base color&quot; and the pink one as a less popular &quot;color option&quot; it seems less like discrimination and more like paying for a unique customization.  Do we know there isn&#x27;t a blue scooter priced the same as pink?<p>Let&#x27;s look at the jeans.  Are the Men&#x27;s and women&#x27;s jeans actually the same?  Probably not.  I&#x27;m guessing the women&#x27;s jeans are cut much differently.  When I was in Boy Scouts I (male, with typical male proportions) bought the &quot;Adult Womens&#x27;&quot; uniform because it was cut different and fit me better.  I didn&#x27;t actually notice the price because that was back in the glory days of my parents buying me stuff, but I would have chosen the &quot;womens&#x27;&quot; uniform even if it were twice the price.<p>The conclusion states:<p>&gt; DCA found, on average, that women pay approximately 7 percent more than men for similar products.  Products’ price differences based on gender are largely inescapable for female consumers simply due to the product offerings available in the market.<p>This seems fundamentally contradictory to me.  If the products are sufficiently similar but priced differently, why would women buy the &quot;women&#x27;s version?&quot;  What makes it &quot;inescapable?&quot;  If product A is so much better than product B, such that buying Product A is &quot;inescapable,&quot; I&#x27;d expect a difference of more than 7% in price.