I think a lot of the commentators here are missing his point. Namely, that he started Alma because he loved cooking, and that before being named the &quot;Best New Restaurant in America,&quot; he enjoyed cooking for other people, but afterwards all the wannabe critics ruined his experience. So negative Yelp reviews aren&#x27;t helpful if he didn&#x27;t plan on becoming a world-famous restauranteur, but just wanted to run a small, local restaurant. In other words, in a world where Alma never won this accolade, he, his early customers, and all the negative Yelp reviewers would all have been happier (because they wouldn&#x27;t have known or cared about Alma being overrated).