If you have an identity server, a website and a browser that all support Persona, (and you&#x27;ve already been through the process once), Persona would work much better than that. You don&#x27;t have to memorise a new password and you don&#x27;t have to click on a verification email. You just land on a new site, click log in with Persona, choose your email address, and TADA! you&#x27;re in. And the beauty of it is that your email provider doesn&#x27;t even know which sites you&#x27;re logging in to.