This probably won&#x27;t be a popular opinion on HN, but as much as people usually make fun of reviewers citing design, it does matter to me and many other people. I&#x27;m not saying I would REFUSE to own a device that wasn&#x27;t pretty (and honestly even some of Apple&#x27;s stuff strikes me as a little ugly) but design does matter, especially when you&#x27;re a multi-billion dollar company and you could easily locate and supply some designers to wrap your electronics in a spiffy housing.<p>To me, it&#x27;s less about you should have something pretty, and more about why don&#x27;t you have something pretty? It&#x27;s not like a  case made of silver plastic with a few chrome bits or maybe something in matte black with accents is massively expensive to make.<p>This is especially true for Windows Phone I think, because it has such a rep already for being dull even by Blackberry standards.<p>FTR: I had a Lumia Icon for about a year, and dumped it for the same reason as the author: Ecosystem was glitchy, the app market was way out of touch with Android and iOS in terms of quality and diversity, and the iPhone 6+ finally offered an iOS device of a decent size which was my final beef with it. Sold.