One of the things expressed to me by a Googler was that when something cool or new came out, he would think &quot;I hope Google does something like that so I can use it&quot;. Similarly, I&#x27;ve watched Googlers suddenly get excited about putting a new product in their home once Google has acquired it (like Dropcam). The device wasn&#x27;t substantially better (or at all different) after the acquisition, but it&#x27;s status as a Google product made it worthwhile.<p>A couple months ago, a Googler on Twitter stated that all serialization protocols that aren&#x27;t Protobufs are &#x27;considered harmful&#x27;. The Googler stated that Cap&#x27;n Proto was included in that, because it wasn&#x27;t made by Google; the funny part, is that Protobufs v2 and Cap&#x27;n Proto are authored by the same person, but he since left Google. <a href="https:&#x2F;&#x2F;twitter.com&#x2F;evankroske&#x2F;status&#x2F;656303486175350784" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;evankroske&#x2F;status&#x2F;656303486175350784</a><p>There seems to be an expressly distinct attitude at Google about things made by Google compared to things not made by Google which extends beyond pride or common sense. It&#x27;s likely partially driving why Google often announces new &#x27;standards&#x27; led by them, rather than contributing to existing standards not owned by them.