&gt;<i>A proper Clickbait headline tells us nothing, for example (loads up yahoo.com)... &quot;#1 reason not to buy a new computer&quot;.</i><p>I don&#x27;t think that&#x27;s a valid dichotomy.<p>The essence of the clickbait is the psychological manipulation to click, not that it reveals little about the subject. While some clickbait headlines tell little, the format you analysed is standard clickbait practice (e.g. variations of &quot;this NN-year old woman found this strange anti-aging trick that has the cosmetic industry worrying&quot;, &quot;the one easy trick you wont believe for improving your eyesight&quot;, etc).<p>The second important part is that the content is typically useless&#x2F;trite.