Discrimination? Please... Can we not use this word to describe this phenomena? 
The undertone of the study and article make this situation sound like there&#x27;s something cynical happening.
It&#x27;s just supply and demand.<p>I am a 5&#x27;11&quot; male with medium build. Whenever I try to get my shoes sized 10-11, I consistently pay 10-15 bucks more than someone with shoe size 7 or 13.
I also have to pay more on cloths because people who can wear xxs or xxl usually get swoop in on good deal during sales. Medium or large are always sold out. Does this sound like &quot;discrimination&quot;?