BO was not trivial, just as grasshopper was not trivial years before, but there is a significant difference. Going up into space can be done in a balloon or plane, but not orbit. The difference is qualitative.<p>F9 will significantly reduce the cost of putting things in orbit.<p>NS will reduce the cost of space tourism (momentary views of earth), but would require new engines and a different design and landing style to put things into space, something like F9.<p>Hence implying they are the same <i>is</i> a bit tacky and inappropriate as it will mislead lots of people.