When I need a reminder that I&#x27;m not like most people, I just need to look at how something in human psychology means that being the president &#x2F; prime minister &#x2F; dictator&#x27;s son&#x2F;brother&#x2F;wife means that you get your turn as well.<p>Maybe it really is nothing more than &quot;Oh, I&#x27;ve heard of pepsi, so I&#x27;d better buy a fucking ton of blue-labeled sugar water every week of my life&quot;, but there might be something else evolutionary about power and loyalty and reward.