I don&#x27;t think price reduction was among the primary goals of this project.<p>Still, would you prefer to not have an option to disassemble the PC and replace it piecemeal? I know I wouldn&#x27;t: more options is good. Also, in theory modularity creates possibilities for users to create uncommon configurations that would not otherwise be manufactured or cost impractically much (because of their rarity); it is not the case for Fairphone, but is the case for the PC and should be the case for Project Ara.<p>E.g. I have been modifying my PCs for low noise the way that should be outrageously expensive to buy serially. With Project Ara I should be able to assemble a high-end phone without the camera; a phone that goes all-out on battery life at all costs, etc. Fairphone has a noble goal to develop a smartphone with minimal harm to people and the planet, not necessarily a cheap or modular one: it is repairable (called <i>modular</i> here) only as a means to extend it useful life and thus reduce harm to the planet, even at the users&#x27; expense.