Weird. I literally JUST watched a talk by Martin Fowler on YouTube that addressed this as Twitter problem 30 minutes ago. <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=4E3xfR6IBII" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=4E3xfR6IBII</a>