&gt;&gt;&gt; Also, the article specifically discussed the terrible power efficency that is always going to be associated with the extra transfer and processing associated with fetching ads. Or do you think they get to violate conservation on energy to be downloaded? If you are adding ad to a page, you are making the client pay more to see it. Offloading costs like this - while pretending it is efficient - should really be criminal.<p>These are externalities. Do you get upset that articles have images in them? What about products coming in packaging that you just throw away? Isn&#x27;t that gas and energy you are wasting on something you don&#x27;t want?<p>Power efficiency of ads is really not that big of a deal.<p>&gt;&gt;&gt; Bullshit, and you know it.<p>I was talking about the effort involved in choosing to pay for each pageview. Not ad formats. I believe you&#x27;re conflating the two together.<p>&gt;&gt;&gt; The very idea of advertising is to be distracting.<p>Actually the idea is to gain your attention. And yes, we already know this because it&#x27;s quite literally what advertisers are paying for. Your attention.<p>&gt;&gt;&gt; advertising went from simple banners, to popups, to various other dynamic rendering tricks<p>Yes, this is an implementation issue where ads have gotten out of hand. I agree with you that we need to return to better standards. However this doesn&#x27;t mean the advertising model is broken. It&#x27;s still magnitudes less effort required than having to decide to pay everytime you load a new page.<p>&gt;&gt;&gt; to ignore ads<p>The point isn&#x27;t to ignore ads. Advertisers are paying for your attention which pays for the content. It obviously wouldn&#x27;t be a very good model if they never got the attention that they paid for. Yes it takes energy to ignore, also takes energy to choose to pay. Ads are generally easier to deal with.<p>&gt;&gt;&gt; when advertising is the vector<p>Everything is a vector. Pick any object in the world. It&#x27;s a vector for use by a criminal. We should focus on stopping the criminals, not banning everything.<p>&gt;&gt;&gt; leaking tracking information makes you malware<p>Genuinely don&#x27;t understand this. What tracking information and what is harming you?