&gt; So from the point of view of art-as-marketing, you couldn&#x27;t do that.<p>And now you&#x27;ve circled back around to what I think I&#x27;m poorly stating as a central point. Modern art exists only as a way to sink wealth into physical goods. It doesn&#x27;t have to be good, it doesn&#x27;t have to mean anything, it just has to be expensive and likely to grow in value.