The whole purpose of the offer is to let the client decide how much you&#x27;re worth to them. I provide no up-front rate or fee.<p>It&#x27;s always the clients who claim to be &#x27;innovative&#x27;, &#x27;game changing&#x27;, &#x27;disruptive&#x27;  etc. that are the most risk averse. They seem completely blind to the cognitive dissonance.