We figured this out a long time ago with &quot;body wash&quot;.  I was always a bar-of-soap kind of guy and when I was sent out to purchase toiletries for the family, I did a quick price comparison and made an &quot;executive decision&quot;.  I purchased 8 Axe branded body washes for $2.00 total (combined coupons and store specials).  I was able to find several scents that appeared to be neutral to floral (discovered <i>all</i> of them were <i>way</i> more floral than I would have ever expected for a men&#x27;s product).<p>She <i>freaked out</i> (as I was expecting; I wasn&#x27;t being naive or anything), but after a few showers she not only stopped complaining but agreed that they were of equal quality and some smelled better than the Dove or Suave products she preferred.<p>I generally do all of the toiletry shopping in the house and I keep an eye on coupons and store specials -- I have <i>never</i> found as solid of discounts on products branded for women than I find on men.  The body wash thing is always the biggest gap -- probably because a lot of men don&#x27;t use body wash so they either need to give men an extra incentive to try them or deeply discount them to sell them at all.<p>Shaving cream and hair conditioner are the second worst offenders from my limited research and led to the discovery that shave cream is a redundant product.  My wife used to buy a  $30 &quot;premium feminine shaving gel&quot; (for <i>cough</i> sensitive shaving needs).  I tried it once when I ran out of the white bubbly stuff and happened to do so just after washing my hair.  I realized that outside of the color, it was nearly identical to a store brand hair conditioner that we shared (and bought in a bottle 20 times larger for $9.00).  So the next time we tried just using the conditioner -- it was a massive improvement over the best shaving cream I&#x27;ve ever used (though, to clarify, I am a shower shaver, and I have no idea how well it cleans up with a sink shave).  Instead of a $1.50-$3.00 shaving cream bottle that lasts 5-6 shaves (or a $30.00 one) we use our bulk conditioner that lasts about six months between the two of us.