The &quot;nonsense&quot; I was referring to was the inability to dictate the terms of the sale.  If a chef takes 2 months to develop a special dish for a very wealthy customer, you can be pretty sure that the price is going to be very high, and <i>only</i> the person paying the price will be enjoying the dish.  Likewise, if the chef spends the same amount of time developing a special dish for <i>general consumption</i>, you can also be pretty sure that he&#x2F;she plans on recouping those costs by distributing them across many customers&#x27; meals, the price of which is <i>determined by the chef</i> based upon how much the original cost was, and how fast he&#x2F;she wishes to recoup the costs.