Zeroing in on one book is crazy.  However singling out a single author each week might work.<p>One week it&#x27;s Hemingway and the next week perhaps it&#x27;s Elmore Leonard. You decorate the store and the key is the author has many books and you stock them all.  In a place like Tokyo, NYC or London this approach might work.<p>It would almost be like an art gallery highlighting dozens of paintings by a single artist.  You could invite people in to discuss the author and those events would draw in even more people.