On a front page it makes sense because it allows you to review what&#x27;s available, but when you&#x27;ve clicked through and are trying to read the article it&#x27;s terrible. The New York Times pages are terrible for this, because they&#x27;ll give you 200 or 300 words and then a Read More link which is sometimes below an interstitial ad. If I don&#x27;t notice the link below the interstitial(which is usual on my smartphone) then I&#x27;ll leave the article wondering how a journalist graduates from school totally unable to write a concluding paragraph. Another thing to consider is that the text of the article is dwarfed by the bandwidth and latency introduced by ad networks, so hiding parts of the article text to speed up page loads is counterproductive.