There&#x27;s a reason prices are always hidden in jewelry store display windows. There&#x27;s a little price tag on each item, but it&#x27;s always tucked out of sight.<p>IMHO, there&#x27;s pro&#x27;s&#x2F;con&#x27;s to publicly listed pricing.  There&#x27;s definitely no hard and fast rule.  Some con&#x27;s to consider:
[1] It anchors prospects at certain price points (can be good and bad), [2] It might scare people off before you can value sell them and justify your pricing.<p>With enterprise SaaS, it entirely depends on: [1] what you&#x27;re selling, [2] who you&#x27;re selling to, and [3] the buyers&#x27; journey you&#x27;re looking to accommodate &#x2F; create.