A previous big &quot;natural&quot; and &quot;organic&quot; company which had a major food poisoning problem was Odwalla. Their slogan: &quot;Killer Juice&quot;. That backfired big-time. Sales dropped 90%.[1]  Eventually they sold out to Coca-Cola, and are now a minor brand there.<p>[1] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Odwalla" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Odwalla</a>