While he&#x27;s misusing the word there&#x27;s still value in the things that he&#x27;s reporting.<p>What the article talks about is how there is a benefit both from focused thought, and involuntary thought.  There has a growing trend towards trying to avoid &#x27;wasteful&#x27; thought and on focusing attention on task, but that there&#x27;s evidence and a counter trend showing that letting your mind do things without conscious direction is also beneficial.<p>I think it&#x27;s definitely ironic that he&#x27;s using the term mindfulness in the way that he does, but it&#x27;s just a word.  The concept that he&#x27;s explaining is something that people who have actually practiced mindfulness have already learned.<p>Despite the fact that he&#x27;s using the wrong words, I think it&#x27;s a net gain for people to become more aware and comfortable with the things that our minds and bodies do without a conscious directive, and to learn to trust that they have value.