Bizarre connection, but this reminded me of what Steve a Jobs said to the founders of Dropbox when he offered to buy them out. &quot;What you have there is a feature, not a platform&quot;.<p>I&#x27;m not saying he was right or wrong in that case, that&#x27;s a separate issue, but in the article at hand it seems like mock funerals aren&#x27;t a service that can support a business on its own. It makes more sense as an adjunct to a main business &#x27;platform&#x27; such as actual funerals, but maybe also e.g. Health resorts, religious retreats and such. Maybe that&#x27;s a useful lens through which to look at any new business idea.