Interesting that they were remarkable when they opened, but when the mainstream media made it remarkable, it was no longer remarkable to a different set of people who were looking for more than what the space was.<p>This reminds me a little of Clay Shirky&#x27;s article A Group is it&#x27;s own worst enemy.<p>Not faulting in the restaurant owners (all businesses have growing pains), it raises thoughts about branding and how much &quot;this is how we do it here&quot; is as much about the holes in the walls at the restaurant as it is the food, and how that story was known and told.<p>Was the restaurant&#x27;s message about who it was clearly known, before outside reviewers came in and interpreted their story and told their story for them?  For me, a restaurant bootstrapped on so little money is remarkable and worthy of support, but it might not be for everyone.<p>Some things aren&#x27;t meant to appeal to everyone and still be successful.<p>Link to essay: <a href="http:&#x2F;&#x2F;www.shirky.com&#x2F;writings&#x2F;herecomeseverybody&#x2F;group_enemy.html" rel="nofollow">http:&#x2F;&#x2F;www.shirky.com&#x2F;writings&#x2F;herecomeseverybody&#x2F;group_enem...</a>