On a site like HN you&#x27;re going to get many people talking about what they&#x27;re doing.  Parent poster didn&#x27;t post a clicky link, and it&#x27;s not shoe-horned in - they&#x27;re doing the same as this bookshop.  If people are interested in what this bookshop is doing they&#x27;re probably wondering if it works online.<p>Searching for the word tomotcha shows a single submission and a few mentions over the past year.