What the author and other commenters are alluding to imo are niche markets at a shot of winning. Most hard working americans DONT need a 2nd phone. If you want to be a niche player then fine make an adventure phone, but no shot thats going mass market to defeat iphone. And what the author is forgetting , missing is its not just about the Iphone in regards to apple but Its the ENTIRE seamless Ecosystem. Thats why apple is winning !