I think we&#x27;ll see in the years&#x2F;months ahead that Dropbox is indeed FNAC. It&#x27;s only survived this long because the unit economics aren&#x27;t <i>that</i> bad - the hardware costs are not anywhere near what O2O companies like Postmates or Instacart burn. But in the end, if they don&#x27;t have any lock-in capabilities (such as collaboration features), the service won&#x27;t be sticky in the face of price increases - the tech for seamless syncing across platforms is now table stakes.