It blows my mind too.<p>I&#x27;m a coffee nerd, but not a snob.  I can enjoy a cup of Starbucks, gas-station coffee, and even be fine with a cup of instant.<p>I would choose any of those over the best Keurig I&#x27;ve tried.  To me, the taste goes far beyond &quot;not good&quot; into &quot;awful&quot; territory.<p>But like you say, people genuinely like it.  We added one to the waiting room of my wife&#x27;s medical office, and from her patient&#x27;s reactions you&#x27;d think we were giving them world-class coffee for free.  I wonder if Keurig coffee is one of those weird foods like cilantro where only some people can taste the &quot;awful&quot;.