Sure, but that necessarily means that the &quot;middle&quot; will always be muddled. Only the edges can ever clearly offer unique value. This wouldn&#x27;t be that big a concern if it wasn&#x27;t for the fact that apples most valuable products are in this middle.<p>the proof is in the pudding, regardless of what the theory is, from iPhone plus to iPad mini 2 to iPad mini 4 to iPad Air to iPad Air 2 to iPad Pro to the new MacBook to the MacBook Air to the MacBook Pro (all distinct products), I get some vague sense that I want two, but I&#x27;m not really sure which two. And my decision feels like I&#x27;m always going to leave something on the table, and unfortunate trade off (like lacking a pen device vs a natural trade off like performance)