There are tons of reasons why this is so hard. Leaving aside all of those there are 2 that I see as the biggest:<p>* A 100x improvement over current email is needed for a switch.<p>* It has to be 100x cheaper than the current product.<p>While you can&#x27;t multiply by 0 and I meant that facetiously, users won&#x27;t pay for the software or only niche consumers. Which is why email providers that get paid focus on things like security, collaboration and and backup. These products are essentially 90% other things and 10% email. examples:<p>* dropbox
* slack
* telegram
* silent circle
* sms<p>obviously I am not going to name everything in the space. I can&#x27;t think of a company that has email at it&#x27;s core. maybe &#x27;hushmail&#x27; or some small encrypted mail providers but what profitable business is at it&#x27;s core an email provider