As a sometimes-student of such things, I noticed that their home-brewed, four part recipe for a good value proposition is basically Real-Win-Worth It in slightly different form.<p>I&#x27;m not criticizing: it can be a worthwhile endeavor re-invent the wheel a bit to find out what works for your organization and your markets.  I see it as further evidence that the framework has utility.<p>(apologies for the corporate-speak.)