I thought that not being round was a error too.  Now--I don&#x27;t think it would have mattered.  Once I saw it disassembled, and read the reviews, I couldn&#x27;t see the point in buying it.<p>I understand they need a smart watch.  Like another person pointed out, the last thing Appke wants is &quot;Will this (any brand smart watch) work with my iPhone.&quot;<p>So they need a smart watch?  When they figure out all the problems it might be a easier sell?  Until they get to that point, I think they should work on making it waterproof.<p>A waterproof watch is not an easy engineering feat.  Most watches, even high end watches, are not waterproof.  Yes, they say they are, but unless you are vigilant on servicing a high-end  watch; it will leak.  I have had so many water resistant&#x2F;proof watches cloud up while river rafting, or even sea kayaking.<p>I think Apple should focus on a truly waterproof watch.  I think it would be a great selling point.  It seems like it would be an easy engineering feat, but it&#x27;s hard.  They could do away with the crown.  That would be one less gasket to worry about.  And then you still need to access the internals  for repair?  You want customers thinking they will have this watch for life?<p>I think what Apple forgot about when designing the Iwatch is this;  When people decide to buy a high-end watch, a little part of them is thinking, I&#x27;ll have this watch for life?  If it needs repair&#x2F;servicing--I can easily it repaired. (If it&#x27;s out of warranty it&#x27;s very difficult&#x2F;expensive to repair these high end watches.) &quot;Hell, if I get tired of it, I&#x27;ll sell it?&quot;  &quot;I love those 60 year old Bubble-backs--they must be bullet proof?&quot;  &quot;If I buy this watch, I give it to my kid eventually?&quot;<p>When I look at the Iwatch, none of these thoughts come to mind.  Actually, maybe Apple should have never tried to play up the luxury branding of the Iwatch.  Forget about the 18k gold, and all that.  Lower the pricing point.  Make it truely water resistant.  Maybe even waterproof?<p>But then again, what do I know?  I do collect&#x2F;repair old watches.  I really wanted to like the Iwatch.  Maybe the next model?