I thought you had a great comment, but when I read the rebuttals, I realized that it needed a more detailed explanation for people who do not watch sports and assume that ESPN is &quot;sports&quot;.<p>Since you cannot buy ESPN alone, we do not know who is cancelling ESPN because they never cared about ESPN and are simply ending their relationship with cable.  I know that if it wasn&#x27;t for live sports, I would not have cable and from talking to friends that also seems true.  Those 7m subs that ESPN lost, may all be people who switched away from cable because ESPN wasn&#x27;t important to them.  If that is the case, ESPN may be able to actually get more value from less subs.<p>There are going to be a lot of bloggers out there that do not understand how value is migrating from one group to another. Its a complex problem for cable companies and ESPN and I think ultimately, sports franchises are going to be able to capture most of the value.