While the interaction between advertisers and consumers is somewhat poisoned now because of bad actors, I still think there is potential in online advertising.<p>In the end, I want to know about things that would interest me (and which I&#x27;d like to pay for), and those selling those things want me to know about them too. If we do it right, it&#x27;s in both our interests.<p>The problem is that it&#x27;s also in the interest of the guy selling to show me things I&#x27;m not interested in. But if an ad service targets me sufficiently well, filtering out the nonsense, my life is actually better than otherwise.