If the title rang a distant muffled bell somewhere in the back of your mind, as it did for me, I saved you the trouble by googling - it&#x27;s a pun on the title of Julian Jaynes&#x27; contentious book: The Origin of Consciousness in the Breakdown of the Bicameral Mind, though the relevance of Jaynes&#x27; thoughts about the origin of consciousness to the matter in hand are not obvious to me.