No, at least not on NYT. On NYT, paid content&#x2F;native ads are marked as such at the beginning of the article like this one: <a href="http:&#x2F;&#x2F;paidpost.nytimes.com&#x2F;ca-technologies&#x2F;apis-the-building-blocks-of-the-app-economy.html" rel="nofollow">http:&#x2F;&#x2F;paidpost.nytimes.com&#x2F;ca-technologies&#x2F;apis-the-buildin...</a> (Note the subdomain)<p>I must say that a lot of &quot;paid content&quot; pieces are pretty good, considering that companies are paying money to place these articles.