The wire-management companies are racing to become content companies before their wire-management business becomes totally commoditized by net neutrality, content companies (Google), and municipalities (municipal fiber programs are gaining steam).<p>Verizon essentially ended their FiOS buildout once Ivan Seidenberg retired, in favor of putting all their investment into wireless. Why? Because they saw the writing on the wall: wires and fiber are infrastructure, and infrastructure always becomes a commodity.