This is true, the key is seeming like a terrible idea, not actually being a terrible idea.<p>A good idea does not have to appear to be good after 15 seconds, in fact, it is probably a warning sign if everyone thinks your idea is good straight away as then it is likely that someone else has had it and is working on it, or there is some fundamental flaw that you have missed.<p>Execution most defiantly is critical, but the quality of the idea make execution much easier. The purpose of my post was not to downplay the importance of execution, but to touch on the value of truly good ideas and more importantly how you might find them and recognise them.