This is a bad article really. After reading it I&#x27;m none the wiser as to what &#x27;hyperreality&#x27; and &#x27;simulacra&#x27; actually mean in this context. I can make guesses, but the author doesn&#x27;t explain his central concepts and fails to build a case around them. Am I wrong to expect much clear writing and a developed argument from a university professor? Or is the price of admission to this article a familiarity with Baudrillard&#x27;s work?