I would like to offer a different perspective to this.<p>Instead of thinking of ideas as cheap, think of them as fragile. Most ideas wont stand up to even preliminary scrutiny.<p>Great ideas aren&#x27;t Eureka moments that come from nothing and suddenly appear in front of us.<p>Most of them are vague intuitions, about some potential for something to be created and then over time grow to manifest themselves. Over time they become stronger as they are nourished and cared for and defended until they are what we call great ideas.<p>But here is the thing. You never know which idea has the potential to become something big. So the trick IMO is to care for ideas early on, to protect them and see if they can survive the ever present scrutiny from the reality they need to exist in by protecting them.<p>Ideas aren&#x27;t cheap they are the most important thing humans have and we should learn how to nourish the good ones and dispel of the bad ones. Just like we do with our children.