With the risk of sounding like a broken record, it&#x27;s not &#x27;ad blocking&#x27; - it is &#x27;content blocking&#x27;. I wish these articles would just drop the term &#x27;ad blocking&#x27;. There may be a small minority of folk that want to block ads. Most people want to block 3rd party content and trackers. If a publication needs ad revenue, they should put the ads in their content - just like a newspaper or magazine.