There&#x27;s a big difference between YouTube fame and Twitch fame. Counterintuitively, there&#x27;s actually little overlap.<p>Relaively few YouTube gaming celebrities stream due to quality control. Twitch celebrity streamers use YouTube primariy to host stream highlights as Twitch&#x27;s VODs are not convenient.<p>Notably, YouTube Gaming, which was YouTube&#x27;s Twitch competitor, failed miserably since there was no clear advantage to switching from Twitch (among UI&#x2F;Content ID&#x2F;monetization issues)<p>I know many YouTube gaming celebrities who have become successful enough for merchandizing, but not any Twitch celebrities. They&#x27;re separate markets.