It isn&#x27;t. Manipulating 60+ million people&#x27;s choice architecture (as per e.g. 7) on the other hand certainly is. YMMV but either way it&#x27;s still redundant if adding a tax as a market correction functions as expected. If it doesn&#x27;t, there isn&#x27;t a market solution so the tax is redundant.<p>And if there turns out to be no negative externalities as per the IEA, then the whole thing is just one big Orwellian exercise in public health authoritarianism. But don&#x27;t concern yourself, it&#x27;s for your own good and won&#x27;t someone think of the children ?