Apple&#x27;s products are <i>expensive</i>. They&#x27;re not impulse buys, you don&#x27;t just walk into an Apple Store and -- on a whim -- decide to buy a $2000 computer or a $900 phone.<p>Instead you go there, try out a few options, go home, think about it, make a decision, then order.<p>So I actually think it was the <i>original</i> approach that was muddled. If customers are coming to your store with research under their belt, you&#x27;d better have a product right for them.