I hate to see a good idea go to waste. I think the assumption that people want to design their own clothes is false. But if a celebrity designed a pair of jeans, people would want that.<p>It probably isn&#x27;t realistic to get Kanye West for a non-ridiculous sum of money. But a lot of fairly popular indie musicians or fashion bloggers would surely endorse a pair of &quot;custom&quot; jeans with their name on the label. I know a lot of musicians would do it simply to get a bunch of free pairs of their own custom jeans.