To be precise, I&#x27;d say the article&#x27;s core argument is something like: The obfuscated upper bound of $40&#x2F;mo&#x2F;subscriber cannot be recovered since the transparent pricing upper bound is $20&#x2F;mo&#x2F;fan. ESPN currently accounts for approximately half of all revenue for major league sports teams. The internet is driving unbundling which is forcing a move from obfuscated to transparent pricing.<p>With that premise and those numbers from the article, the crash will be something like a 35% drop in revenue (bounded by 25% and 50%) for sports teams when the transition from obfuscated to transparent pricing is complete. That seems like a big deal.