Which is ridiculous when Steam is there as a shining example of what a store could be. Not having to worry about keys and updates is fantastic for me, plus good discovery and upselling opportunities for developers.<p>Someone is going to crack desktop app stores one day and do very well. The cost of entry is high (not necessarily in cash, more in reputation) but there are plenty of players who could do it. There&#x27;s even scope in the SME market in terms of rolling up licencing and deployment. Hell there&#x27;s even a use case for families.