It probably won&#x27;t come as much of a shock to folks here, but this article has a misleading title.<p>In the third paragraph, &quot;Nudges hardly help&quot; softens all the way to &quot;nudging sometimes... isn’t effective&quot;.<p>I&#x27;ve come across three groups of reactions to &quot;Nudging&quot;:<p>1) Yay! Let&#x27;s use science for good!<p>2) Yeah but it&#x27;s not a silver bullet<p>3) I think they&#x27;re brainwashing us<p>Camp 1 is sensible, and has room for discussion about ethics, rigour, etc. Camp 2 is arguing against a straw man. Camp 3 is a reasonable position to hold if you have government trust issues and don&#x27;t understand what&#x27;s happening, so is an education and operational transparency problem more than anything.<p>Edit: disclaimer, I&#x27;ve worked closely with a nudge unit but am not an employee of one