IBM get criticized by a bunch of SJW because they tried to sell STEM to women in a way that hurt their feelings. In a day in age where people are just looking to be offended by something this saddens me.<p>Even if 1 women became more interested in STEM it would have been a net positive.<p>I am not sure why making math pink is mutually exclusive with removing the stigma. By being effective it may naturally remove the stigma.<p>My fiancee would never be interested in making Google, it is just too dry for a lot of people. But she would love to work on more feminine products like jewelry and definitely hair dryers. That is just who she is and appealing to that seems like a logical choice to me.<p>It sounds like they are marginalizing her interests because they are more feminine.