&gt; When you try to sell ads, and you want to remain polite and least annoying, you are doing it wrong. You can&#x27;t have it both ways easily.<p>I agree with the second sentence, but not the first:  the fact that you can&#x27;t have both easily doesn&#x27;t mean that you&#x27;re doing it wrong by trying to have both.<p>Remaining polite and as little annoying as possible is <i>definitely</i> doing it right, so the only sense in which this could be &quot;doing it wrong&quot; is if advertisers weren&#x27;t paying; but that seems <i>not</i> to have been what happened here—the rollback is (or at least is being presented as) a response to user, not advertiser, dissatisfaction.