&gt; The reaction was to focus severely on attracting customers that were using the products for utility and to discourage others from purchasing. Wonder why you can&#x27;t buy everything Patagonia makes in black, like you can for anything North Face? This is why.<p>What? A black waterproof coat is dorky, it makes you look like a walking garbage bag. I should know, I have one (it was the only color left in my size). They are popular with people who have to wear them on the job, though, because they look &quot;professional&quot; (I don&#x27;t mean a cool, adventurous job like mountain helicopter rescue who can wear a red and orange coat, think instead of a security guard who has to patrol the same block all day in the rain.)<p>&gt; Wondering why effectively everything they make with a hood has an oversized hood that fits a helmet instead of being geared to bay geeks that have to walk two blocks from their Uber in the rain? This is why.<p>First off, do you not understand how Uber works? Second, you think bay geeks don&#x27;t wear helmets when they go mountain biking or snowboarding? If anything, they need an even bigger hood to fit their GoPro.<p>You know, that Patagonia post, obvious brand marketing though it is, was actually working. &quot;Patagonia sure cares about the environment and making sturdy, quality goods like in the good old days&quot;, I thought. But now, thanks to your comment, my subconscious will instead remember that &quot;Patagonia are a bunch of sanctimonious jerks&quot;. Congratulations on ruining it!