This seems grossly oversimplified, and Im not really even sure its correct. Tesla is trying to (mostly) bootstrap themselves, so the obvious path here is to build expensive, higher margin products vs commodity products. I also think you are giving Apple way too much credit for calling it their business model. Apple follows a similar business model to the fashion industry, or the jewelry industry. There is no new secret sauce here. Market goods to &quot;discerning&quot; users for more money than commodity purchasers. Is the only point of this blog to get &quot;Apple&quot; and &quot;Tesla&quot; in the same heading?