Out of curiosity, what precisely are you amazed by? Google&#x27;s ability to think of ideas and then repeatedly never make them into products?<p>I think you need to recall that when Apple starts up major new products, you don&#x27;t get to &quot;read about what&#x27;s happening&quot; about them. Because Apple doesn&#x27;t tell anyone. And then they ship. Google is the opposite: they tell everyone a lot, and then they never ship.<p>Nearly all of Google&#x27;s revenue comes from online ads. They are going to need to sell a LOT of online ads to catch Apple. I would not count on that happening.<p>Apple&#x27;s culture doesn&#x27;t need changing. It&#x27;s working just fine.