Reza Shah ruled Iran from 1925 - 1941 during which he worked hard to modernize the country. One of the ways he accomplished this was to import as much as he could from Europe. This is the reason beheind the French influence on the language. For any item that Farsi didn&#x27;t have a word for or the word was too long or difficult, the French version became the defacto.<p>Hence Tie is &quot;Kerevaat&quot; (fr. cravate), Elevator is &quot;Asaansor&quot; (fr. ascenseur) and Pineapple is &quot;Anaanaas&quot; (fr. ananas)