Although not a top paid app for a side project my app is doing surprisingly well even outside the app store after I took it out recently.<p>The number one factor which he alluded to is which pricing strategy to follow. My app is not 70 but 9.99.<p>I too am using a time limited version and I am realizing that this isn&#x27;t the best approach for my app either. So I am working towards something like what Sublime is doing.<p>One of the biggest learnings I have gotten from this experience is that an app is rarely a business and that the MAS is rarely a good distribution channel if you are doing something unique.<p>I could make at a minimum double as much as I am doing right now if i spent som more time on it (I will make around $50K the first year) and there is money to be made if you have something unique. Unfortunately thats hard to do on the MAS with Sandbox.