Well, the only valuable thing that Yahoo has is the brand and multi-service portal, so what they need to do is to buy or partner with other companies to make great Yahoo! Thing services and improve their existing ones, perhaps by spinning them off while keeping the Yahoo! branding and some stock.<p>For that, they&#x27;d need a CEO with great deal-making and people skills and an intuitive grasp of what the average person cares and is going to care about.<p>Marissa Mayer doesn&#x27;t really seem a great fit, since she seems more of an introvert great at perfecting a product, as opposed to someone great at communicating and making deals, and she is also probably not very close herself to the average Yahoo user.<p>She could possibly try to innovate in advertising technology though, although I&#x27;m not sure if it&#x27;s possible to much better there.