There are many, many many content providers and only a relative few ISPs.  It would be pretty easy for ISP&#x27;s to coordinate or even just act independently and abuse their oligopoly status and extort money from content providers who don&#x27;t have the same leverage they do.  And the nature of wired internet access is such that the barrier to entry for a potential new competitors are pretty much prohibitive, so even if customers wanted more options, there is almost no chance that they will become available.