The emergency call was apparently triggered by the airbag deployment[1]. For some cars, when the airbag deploys, a representative comes on the speakerphone to ask if everyone is ok, and whether they should call the police or an ambulance. It appears that the Ford system places the call automatically.<p>[1] <a href="http:&#x2F;&#x2F;corporate.ford.com&#x2F;microsites&#x2F;sustainability-report-2013-14&#x2F;vehicle-response.html" rel="nofollow">http:&#x2F;&#x2F;corporate.ford.com&#x2F;microsites&#x2F;sustainability-report-2...</a>