This was a great point: &quot;There’s more demand for product-focused programmers than there is for programmers focused on hard technical problems.&quot; A very talented programmer from Dropbox once told me that if I wanted to attract top engineering talent, I needed to be able to show the engineer &quot;a problem that no one else has solved yet.&quot; This totally changed the way I wrote my job descriptions and conducted interviews.  Led to great outcomes, too.