Hi Nick! I think every startup considers &quot;what if Google launches into direct competition with me&quot; at some point. We&#x27;ve definitely been preparing for this day (oh, I work at Clarifai). From a sheer technology standpoint, Google is the big gorilla in the room. But, computational resources and data are basically commodities. What matters is what you do with the data - how you train the models (just like different media companies, each machine learning company has its own editorial voice when it comes to tagging), custom training and domain models, the level of service you provide to developers, the integrations you have with other services, etc. These are all things we feel like we do better, and we&#x27;ll continue to make our API the most developer-friendly one out there. In the immortal words of Coach Taylor, &quot;Clear eyes, full hearts, can&#x27;t lose.&quot; :D