I&#x27;m assuming that Satya&#x27;s strategy is targeting Microsoft platforms only.<p>Satya&#x27;s strategy encourages platform lock-in (which is good for Microsoft), but at this point Microsoft needs to encourage consumers to buy the thing to make it worth developing for; even if it&#x27;s just a different front-end.<p>Ballmers strategy trades the lock-in for something that solves the chicken and egg problem and removes a huge advantage that android has over windows phone.