&gt; And yes, I realize that users don&#x27;t care about privacy. But nobody cared about web standards, either: it&#x27;s all about packaging. That&#x27;s Mozilla&#x27;s strength.<p>The difference with browsers was that improvements in the browser led to clear improvements in web browsing experience, which even the least technically minded could notice. What changes in privacy and identity are Mozilla going to pioneer that result in obvious benefits that those who don&#x27;t know anything about these issues (i.e. the majority) will notice and clearly attribute to Mozilla&#x27;s products? I really wish there were such things but I have yet to see any presented.