&gt; In the areas that Apple competes there are a handful of serious competitors and they deliberately place themselves in markets where they know they can offer a superior experience.<p>Yes, but how did they get there? Twenty years ago, Apple made &quot;a great product but with quite a lot of uncertainty around it&#x27;s longterm future.&quot; Though I personally think that any comparisons are facile, the point is that Tesla is poised to follow a similar path.