At the end of the day it&#x27;s all hand-wavy bullshit. You don&#x27;t actually know either of those numbers with exactness if you&#x27;re <i>in</i> the company, let alone if you only guess by looking at it from the outside.<p>What this type of analysis turns into is, &quot;I like this company, so I think their LTV would be very high.&quot;