&gt; Where some of Claytons theories break down is in his second book. Innovators solution. &quot;Be patient for growth not for profit&quot; which isn&#x27;t necessarily wrong but Facebook proves that wrong.<p>While I do agree with you that his theories break down after the first book, Facebook was delivering healthy profits pretty soon after IPO. They could have made profit far earlier, but their investors chose to roll that profit back into the business and make a big bet on mobile. That bet paid off and hugely increased the available equity value and allowed them to go on an acquisition spree and diversify into other growth categories.<p>Facebook is also a unique business in this context because it didn&#x27;t really disrupt an established market. They were just first to reach scale in an emerging product category with strong network effects. But there was no product that consumers were over &#x2F; under served by. You could say advertising, but their real innovation was on the consumer side: you don&#x27;t get to show lots of ads until you have lots of traffic first, and Facebook&#x27;s traffic and content acquisition strategy were novel at the time.