I don&#x27;t think Star Wars has been <i>not</i> mainstream since the eighties. There&#x27;s a lot of deep-nerd stuff around the games, the licensed properties, etc., but the movies are pretty foundational to modern culture--in the United States, at least. (A good friend of mine uses them as an analogy to how Americans approach politics. &quot;Everybody loves Star Wars, but Americans are too afraid to be Jedi.&quot;)