&gt; It is not targeted to people who want to build a long lasting business primarily based on the app.<p>This is a vast oversimplification, but the general idea in business is to _identify your core value and make that your core competency_.<p>Whether the rest of the business can be outsourced, or staffed by a low-paid expendable grunts, or downloaded onto your vendors, is a question of tactics.<p>If we buy that general idea, we buy that some businesses may have software, but its not their core value proposition, and therefore that it’s ok to outsource it.<p>(I once met two founders who wanted to do a daily deal type business with high-end fashion items. I know nothing about this business, but I recall they were adamant that their “secret sauce” was sourcing the product to sell, not selling it. Thus, they were talking to consultants about building their deals site for them.)