the idea that it&#x27;s a winner take all market is crazy to me. it&#x27;s too big a market and too many people to sell the service. Can&#x27;t be long before priceline, expedia etc gets in on the game. if lyft let sellers set pricing wouldn&#x27;t that offer better pricing to win over that segment of customers. If Uber is able to transition to driveless cars that might be different.