Google could eventually use this information to determine your eligibility for a home loan. They have already dipped their toes in this area [1]. With all this data, we have to ensure that it is used fairly (or not at all). There is enough concern about digital redlining that a 2014 report to the white house reports on this [2]. As we know machine learning is quite capable inferring sensitive attributes [3].<p>This inference doesn&#x27;t even need to be intentional, machine learning is capable of accidentally picking up on latent variables. Even if your neighborhood (the original redlining) isn&#x27;t a feature in the original variable, it could be inferred from the other variables.<p>TL;DR: Your surfing behavior could be used to deny you a home loan one day.<p>[1] <a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;11&#x2F;23&#x2F;google-launches-mortgage-shopping-tool-in-california-more-states-coming-soon&#x2F;" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;11&#x2F;23&#x2F;google-launches-mortgage-sh...</a><p>[2] <a href="https:&#x2F;&#x2F;www.whitehouse.gov&#x2F;sites&#x2F;default&#x2F;files&#x2F;docs&#x2F;big_data_privacy_report_may_1_2014.pdf" rel="nofollow">https:&#x2F;&#x2F;www.whitehouse.gov&#x2F;sites&#x2F;default&#x2F;files&#x2F;docs&#x2F;big_data...</a><p>[3] <a href="http:&#x2F;&#x2F;www.pnas.org&#x2F;content&#x2F;110&#x2F;15&#x2F;5802.abstract" rel="nofollow">http:&#x2F;&#x2F;www.pnas.org&#x2F;content&#x2F;110&#x2F;15&#x2F;5802.abstract</a>