I think the mistake is assuming that $20&#x2F;mo&#x2F;fan is the upper bound. That&#x27;s just a baseline direct subscription number. What ESPN should do then is offer a menu of more specialized sports products on top of that baseline. I do think there&#x27;s going to be a painful transition in their business model in moving from leveraging a price from a wide range of cable subscribers, to offering premium products directed at sports fans. But, for all the pain, I think there&#x27;s plenty of money to be made.