Probably the biggest challenge I had in my last startup was setting up the analytics platform. Obviously building an analytics platform wasn&#x27;t the top priority (probably the last).<p>So you put Google Analytics on your website, then you need the tracking code from Facebook for the ads. And you add Flurry because it provides different analytics (e.g: Funnels and Cohort Analysis). We also logged on the DB some actions difficult to capture on analytics. Then you need mobile ads, so you add in your app the framework to track the install.
And, I forgot, you have another platform to track your mailing lists.<p>The final result: for every business question you have data in at least 3 different platform that gives you three different answers. Even worst, when you are still struggling with the product your &quot;hard tech&quot; co-founder could not understand why you push to re-implement the analytics framework (not necessarily building it in house) while your business co-founder decide to don&#x27;t ask questions and doesn&#x27;t understand why you want better data. If it looks like a recipe for disaster is because it is.<p>We really need better analytics platform, easy to use like Google Analytics and MixPanel for the beginning but with the ability to build custom analysis for the growing biz.