&gt; PDF Expert is available at an introductory price of $19.99, but that will rise in the near future to $60–70 once we add PDF editing and OCR.<p>$60–70 for a fancy PDF reader ? By doing this you will get only the people that really, really need your software, the others will turn away unable to justify such an expense for a non vital software.<p>A bit like an iPhone in fact. I could afford one, but I don&#x27;t want to make sacrifices on other more important things. Sometimes I wonder if the peoples that make these prices live in a kind of &quot;rich people bubble&quot; where money grows on trees and 70 bucks for a PDF reader or almost a grand for a smartphone is just chump change.