Umm, yea you can. You can buy it through the app, no Verizon&#x2F;Optimim needed. They probably have some clause in their contracts with cable companies that they won&#x27;t directly sell access, but you can go through Google&#x2F;Amazon&#x2F;Apple just fine.<p><a href="http:&#x2F;&#x2F;help.hbonow.com&#x2F;app&#x2F;answers&#x2F;detailHBO&#x2F;a_id&#x2F;125&#x2F;rec&#x2F;1" rel="nofollow">http:&#x2F;&#x2F;help.hbonow.com&#x2F;app&#x2F;answers&#x2F;detailHBO&#x2F;a_id&#x2F;125&#x2F;rec&#x2F;1</a><p>&gt; HBO NOW is a stand-alone streaming service that you can purchase from a participating provider (not part of a cable subscription).