Could it be possible that it is Lyft affiliates that are doing this on their own for affiliate commissions? Not saying it is right, but at least it isn&#x27;t a marketing strategy from the central office.<p>I wonder why they aren&#x27;t at least doing some crafty Photoshop and merging images of 2 different people to create a unique persona. There was a guy here on HN that did that a few years back it was a pretty popular post.<p>Possibly even worse than Lyft spam are infinite scrolling websites such as these. Ctrl +A? I don&#x27;t think so. How do you tell where the article ends? I was in &quot;skimming mode&quot; and 1&#x2F;2 way down the page before I realized I was reading another article.