&gt; I am somewhat perplexed by the lack of breakout success to date in listmaking. It’s an obvious category. And it is certainly not for lack of trying. The commercial internet is 20+ years old now. So you’d think someone would have cracked the code by now. But I don’t think anyone has.<p>I bet someone has cracked the code, but it didn&#x27;t become fashionable. The commercial internet being 20+ years old is just more time for fashion to change, and not an indicator of potential success.