Starbucks is leveraging it&#x27;s economy of scale to out price it&#x27;s competitors in a free market. Keurig is using it&#x27;s position in the industry to enforce DRM on it&#x27;s hardware to stifle free market competition and exert it&#x27;s power over the customer. Now, you may agree or disagree with Starbucks business practices or Keurigs DRM. However, I stand to argue that a direct comparison between the two is unfair.