I can see the blunder, but aren&#x27;t the reactions from the women already in the tech sector a non-sequitur? They&#x27;re not the target audience.<p>The SMBC comic is right on, but &quot;removing the stigma of math as unfeminine&quot; is HARD, and &quot;making math pink&quot; is much easier, and potentially lures in more girls - maybe some of them will discover that they like math.