I inferred this a little differently<p>In his quote about the iMac* I think the strategy is essentially laid bare that they expect the top end to continue to drive appeal by being powerful and cutting edge - letting consumers continue to drive new experiences and productivity with that form factor<p>And the waterfall model will, as such, continue as innovation &#x2F; component miniturization collapses features downward.<p>Look to the soon arrival of full ar&#x2F;VR for a &quot;desktop best&quot; example.<p>Eg VR is best via Oculus rift on a high power PC.<p>There are translated experiences via Samsungvr and goog glass but nothing like the experience of say assetto corsa racing or elite dangerous on a 2x980gtx system.<p>Naturally and over time this quality &#x2F; set will roll downwards to mobile.<p>* iMac: &quot;It&#x27;s job is to challenge what we think a computer can do and do things that no computer has ever done before, be more and more powerful and capable so that we need a desktop because of its capabilities. Because if all it&#x27;s doing is competing with the notebook and being thinner and lighter, then it doesn&#x27;t need to be.&quot;