I read those maxims and there is one that surprised me: &quot;Hire a psychotherapist&quot;.<p>What? Ok... I bring one from another context who IMO fits well here:<p>&quot;The point of public relations slogans like “Support our troops” is that they don’t mean anything… That’s the whole point of good propaganda.<p>You want to create a slogan that nobody’s going to be against, and everybody’s going to be for.<p>Nobody knows what it means, because it doesn’t mean anything. Its crucial value is that it diverts your attention from a question that does mean something: Do you support our policy? That’s the one you’re not allowed to talk about.&quot;
Noam Chomsky