&quot;Whomever you think is to blame for the sorry state of Web browsing, content blockers have a kind of ratcheting effect: Once you turn one on, chances are you won&#x27;t see the kind of high-quality ads that might convince you to turn it off again. It also involves the risk that you&#x27;ll miss whatever advertisers or publishers come up with to make the Web better again.&quot;, said no one ever.