I think you have to compare the &quot;brand&quot; of Jordan vs. Lebron. Jordan has had almost 30 years to mature. Lebron is not even half that.<p>Interesting to see how this compares &amp; will play out compared to other deals (Under Armour has equity deals with Brady &#x2F; Curry) which insinuates longer term deals - even if it&#x27;s not explicit.