Zoltan Istvan is a character, and an outspoken transhumanist in a time when it is becoming perhaps a trifle unfashionable to refer to oneself as a transhumanist. Of course we are all transhumanists together here, reading this post while hoping and planning for a future in which fundamental limits of the human condition will be overcome through technological progress. Istvan has been publishing and speaking relentlessly on the topic of transhumanism for years now, and of late has settled upon the forthcoming presidential race as one of the few opportunities for an activist to make use of the US political system to promote a cause. In Europe starting single issue parties is a viable approach, but not in the US. So Istvan is touring, attracting attention, and giving interviews.<p>Here is something to consider: in the matter of changing the world, is it better to fund research into the technological progress you desire or is it better to fund publicity efforts for that same technological progress? I suspect that both are needed, striking some sort of balance between (a) science that is within striking distance but effectively invisible to the world and large funding sources, which has been the state for SENS rejuvenation research for quite some time, and (b) advocacy that is so far ahead of technological plausibility that the snake-oil salesmen sneak in and corrupt an entire generation with their nonsense, which is the story of the last quarter of the last century with respect to progress towards the treatment of aging. An argument for the &quot;fund research&quot; side is that meaningful progress in science tends to generate its own news. An argument for the &quot;more publicity efforts&quot; side is that there are plenty of historical examples of important scientific progress languishing at the verge of completion for a lifetime or longer. Personally, I&#x27;m in favor of funding the research at this time, and one of my main reasons for that is that early stage research has become very cheap over the course of the modern biotechnology revolution, while publicity remains stubbornly expensive. Yes, it is far easier to send your message out into the world, but there is now such a sea of content that making yourself heard is harder than ever.