Why do people blog about what their company is building without so much as mentioning the name of their company or product or even a hyperlink?<p>In the author profile at the very bottom of the page, in small letters, there is a URL (but not a link) to<p><a href="https:&#x2F;&#x2F;frontapp.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;frontapp.com&#x2F;</a><p>and the email client the author works on is apparently called Front. But why should her readers ever care about that?