Or maybe instead they could just make completely new, unique product. Something like Iphone was in its first release.<p>Firefox OS seems to be something between Android and IOS. They are trying to solve all the problems of those two but on the end are just average. Just another OS that really looks like Android for regular user.<p>Redesign everything and rethink the basics - go the way Windows Phone went, but with open environment and much more developer friendly space. Widnows Phone is an amazing piece of UIX and with great ideas, but it failed regarding supporting developers and making its store user friendly. This is where Firefox should aim, not another &quot;better&quot; version of something everyone knows to well.