Two years ago I released a Mac app (<a href="https:&#x2F;&#x2F;heyfocus.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;heyfocus.com&#x2F;</a>) that couldn&#x27;t be in the MAS due to sandbox restrictions (tried 3 times—frustrating experience).<p>I sat on it for an entire year because I was convinced nobody buys stuff outside of the AppStore anymore.<p>A year ago, the project still had really good traction, so I decided to try to sell it directly as a test (using Paddle.com).<p>Boy, was I wrong! TONS of people buy outside the MAS, and Focus is doing better than ever. If you&#x27;re questioning it like I was, give it a shot.