&gt; Startups (and business in general) is about <i>unfair advantages</i> - knowing information that other people don&#x27;t, and acting on that knowledge.<p>I think the word that succinctly communicates what you really mean in this thread is <i>&#x27;insight&#x27;</i>.<p>Successful startups are about exploiting <i>insights</i> that seem obvious to you but not to others.