I really think apple missed on the aesthetics with this one: they should have gone with a round watch and used the rotating bezel (either physical or touch) for input, rather than a tiny crown.  Even if it remained a niche product, which always seemed the most likely outcome, at least there would be some interesting design work to do with a circular UX.<p>I think that Ressence Watches (which are, ironically, mechanical) has done the most compelling modern watch design:<p><a href="http:&#x2F;&#x2F;ressencewatches.com&#x2F;watches&#x2F;type-3" rel="nofollow">http:&#x2F;&#x2F;ressencewatches.com&#x2F;watches&#x2F;type-3</a><p>Something like the Type 3, with a touch-rotating bezel, would nail the smartwatch aesthetic the way that the iPhone 5 hinted at the platonic ideal of cell phones.