I don&#x27;t understand all the &quot;culture&quot; moralizing that&#x27;s been going on for the last year or two.<p>Here&#x27;s an inverse culture code for Techinasia <a href="https:&#x2F;&#x2F;www.techinasia.com&#x2F;culture&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.techinasia.com&#x2F;culture&#x2F;</a> :<p>- We are obsessed with our competitors not our customers.
- We don&#x27;t believe in work life balance, our work consumes every facet of our lives.
- We don&#x27;t communicate within the team - whatever it is, figure it out yourself.
- We don&#x27;t really care about data or metrics. They&#x27;re just numbers
- get things done whenever, there&#x27;s never a rush<p>You would never see anything like that on a list of corporate values. Who doesn&#x27;t want to communicate transparently? Or make decisions backed by data? Since those are things that just about everyone pays lip service to, it doesn&#x27;t differentiate you, and it won&#x27;t attract 10x A-player ninja rock stars.<p>My theory is that it&#x27;s just executives &#x2F; founders feeding their egos - &quot;My company is special! We have values!&quot;. It wouldn&#x27;t be so goofy if we didn&#x27;t have to hear about it endlessly like it was this enormous gift to the world