K-Cups are a really interesting product to me as someone who loves coffee.<p>We have almost every different way of making coffee at our office (normal machine, chemex, french press, aeropress, big machine that grinds beans fresh and makes cup in ~40 sec) and people still use the K-cup machine.<p>I know that most of those methods are a bit more time intensive and daunting, but we have a big machine that makes a cup from fresh beans with one button push. I&#x27;ve talked to my co-workers and a lot of them simply like the K-cup coffee better. To me, it&#x27;s almost objectively worse coffee, but people still love it.<p>I&#x27;m not sure whether it&#x27;s branding or just what they&#x27;re used to, but if you give people the option of coffee from a pot or from a k-cup, it seems they&#x27;ll almost invariably choose the k-cup.