No non-free upgrades. To release version 2 of your app with a fee you have to release a new app. There&#x27;s no connection between the two and AFAIK no way to provide a discount for existing users.<p>As for the MAS harming devs it&#x27;s the &quot;official store of OSX&quot; so users are arguably being trained to look there and only there for apps. So sure you can look elsewhere but Apple is fighting against you.<p>30% cut is very high as well. I think existing payment systems for shareware apps were 5% or less. What do you get for your 30%? Support? No. Discovery? Not really. File Hosting? Ok, maybe but is that worth 30%? Easy upgrade and install. That&#x27;s about it but usually that would be mostly handled by a free library.