That&#x27;s not the reason why Uber is getting moderately popular in São Paulo. We have a few great taxi calling apps and here the taxi service is fairly good and reliable (unlike Rio de Janeiro, where taxi service is hell, dishonest, rude and unreliable - there, Uber is a god sent gift).<p>Here in SP people use it only because of the price (about 30% cheaper than taxi). Uber Black was here for some time and no one never noticed. Only when they came with cheap UberX that people started using.<p>But taxi lobby fought back hard and Uber is oficially forbidden here until further regulation (unoficially still running though).<p>Anyway, just to share that here in SP is mostly a price competition. Not much else.<p>EDIT: Just for curiosity, the two bigger taxi apps in SP
99Taxis: <a href="https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=com.taxis99&amp;hl=en" rel="nofollow">https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=com.taxis99&amp;hl...</a>
Easy Taxi: <a href="https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=br.com.easytaxi&amp;hl=en" rel="nofollow">https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=br.com.easytax...</a>