I think you misunderstood. The universal app runs on both windows desktop and windows phone. So they would only need to be incentivized to want their app on windows desktops, and then it&#x27;s automatically on win phone for free.<p>If that works, it makes more sense to me than emulating or porting android apps. Those ideas will never work, as MS probably found out with the canceled Astoria project. It&#x27;s a great sounding strategy, but that kind of technology isn&#x27;t practical for many reasons. Just look at all of the issues that wine has trying to go the opposite direction on Linux.