I don&#x27;t think Keurig qualifies as a startup. Their k-cups have been around since 1998; the company since 1992.<p>Coffee is a consumed by many daily; Keurig is undoubtedly the most popular single-serve brew solution. It&#x27;s likely that more drink a cup of coffee from a Keurig machine than wake up in a Marriot bed or turn on a Nintendo. Their users are always buying consumables; hospitality and entertainment media is typically purchased far, far less frequently. (and good or bad, Keurig&#x27;s DRM is designed to help them squeeze out more licensing)<p>Marriot is getting squeezed by the many hospitality options and AirBnB; Nintendo is the #3 console and is getting squeeze by mobile gaming. Keurig however, is by far the most available option for single-serve in most grocery stores and in places where you buy the machines.<p>So yeah, in terms of many business metrics (market share, consumer loyalty and access, etc), they&#x27;re not in the same realm as Marriot or Nintendo.