<i>I thought Apple added the ability to create content blockers to reduce revenue on the web so that more content providers resort to ADs and they get a bigger slice of the pie.</i><p>There&#x27;s no non-tinfoil evidence of this. A much simpler explanation is that Apple did this because mobile browsing was becoming unusable. Nothing Apple does by tweaking their browser is going to get them a &#x27;bigger slice of the pie&#x27; than the 40% of sweet profit on selling you a $600 phone. Unless the browser is so horrible you decide to buy a different phone.