Apple&#x27;s fortune started to change when they started building devices centered around the user experience. Focusing on performance is a dead end for hardware suppliers as there&#x27;ll always be another company out there who can compile the same components for a cheaper price.<p>The iPad pro&#x27;s customer target was focused on the creative type, hence their top notch stylus response. They&#x27;re out performing wacom in many areas so that alone grants them a customer market.