Just remember the slight problem with this &#x27;let third parties host your content&#x27; thing.<p>Namely, you lose control over what you can say and how you can present it.  A media company who operates purely on social media is going to be in deep, deep trouble if anything they say annoys the network that&#x27;s hosting their content. It&#x27;s like being a massively popular Youtuber who has to worry about content ID and things being taken down at the drop of a hat.<p>If it seems like a good deal now, then watch out, it&#x27;ll bite you in the arse if any controversy comes along.