&quot;bro&quot; is a stereotype that, for some reason, is OK to openly deride in the techy areas.  The fact a term of endearment was able to became a pejorative, suggests that even if there are &quot;bros&quot; in tech, they don&#x27;t feel comfortable displaying traits that would characterize themselves bros in a professional environment or online or in hackerspaces (in SV).<p>My personal theory is that the idea of a brogrammer is a scapegoat boogieman that exist so people can talk trash.  &quot;Hipster&quot; isn&#x27;t a bad analogy, I think there are some gaps in the comparison but will have to think about how to articulate them.