Apple was founded on bringing usable computers to the middle class.<p>Tesla targets a high end niche market.<p>My middle class parents, would never dream of buying a Tesla but they have purchased Mac computers for as long as I have known them.<p>Honestly I don&#x27;t see a huge amount of parallels other than they share a common fanbase, tech nerds and these fans want to lump them together, and they are... both businesses competing in the modern economy.