&gt; We hire developers as support reps.<p>Wonder why I never thought of it. Hiring a programmer to do customer support is a really good idea since for the sites we have a dedicated customer support guy (outsourced) they often come back to us to explain trivial questions like &quot;how to embed a code&quot;, &quot;how to publish on site X&quot;, etc which can be easily solved when someone knows a little programming. They can also offer some creative solutions which instead of just following a script we give them.<p>I will def keep this in mind when we need to hire next. Thanks.