+ having a China wall between review (that are on the app store) and the support (that you may implement in your app if you wish) isn&#x27;t so great.<p>When selling on Amazon for example, you have a ready to use support platform that allow you to easily interact with customers that seem to be strugling. I feel this really helps avoiding unnecessary frustrations.<p>Also, the best moment to collect feedback is when people are in review mode. And when your users get in review mode, they got straight to the app store where you can&#x27;t reach them.