Ahh yes, my favourite new trend in online publishing:  Opening a link to an article only to find I have to scroll past a full-screen image to get to the content.  Preferably an image that has precisely zero to do with the content or even the outlet where the content is being published...<p>Pity, the article, itself, is interesting... bootstrapping a hardware business was going on before Kickstarter, so it&#x27;s interesting to see these more traditional options laid out.