$100k was never a budget estimate. There is a long story under the hood, but (in very short) we had to switch agency but lost a lot of money, than waisted a lot of money again on the indian offshore engineers that made shitty product that we had to remake. So $100k and a year is just an outcome. We had an angel investor who (just as we did) firmly believed in the concept and wanted the project to launch and not to be dropped on the way.