Here&#x27;s the original story of the purchase and revamp: <a href="http:&#x2F;&#x2F;www.softwarebyrob.com&#x2F;2012&#x2F;01&#x2F;25&#x2F;the-inside-story-of-a-small-startup-acquisition-part-1&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.softwarebyrob.com&#x2F;2012&#x2F;01&#x2F;25&#x2F;the-inside-story-of-...</a>