I think part of the fame is that he says things like &quot;no one will ever believe you&quot; to people whose events he shows up to, and doesn&#x27;t self-publicize. People then go on to talk about it, and incredulity is sometimes met with proof in the form of photos of Murray holding a tequila bottle or whatnot. These little bits of truth make all the other legends (true or not) seem true, giving life to the legend.