I think you&#x27;re stuck in a groove of your own making. Selling a company is not a &#x27;literal death&#x27; because a company never was &#x27;literally alive&#x27;. It is merely a convenient fiction that allows multiple people to work together and to somewhat fairly share the proceeds. Survival of a company is never an inherent goal. Survival of a product <i>can</i> be such a goal.<p>Companies are utterly un-important, they are simply vehicles.