Well, by popular media I think you mean one specific subculture which calls itself pop-culture media. It&#x27;s not literally popular, but for some reason they think they are.<p>DC and Marvel in particular seem stuck to their existing aging fan market and universes, but independent graphic novels and Japanese comics with no shared universes outsell them constantly. Their reaction was to get themselves a separate category in the bestseller lists so they could go back to just ignoring them.<p>ref. <a href="http:&#x2F;&#x2F;otakuusamagazine.com&#x2F;Anime&#x2F;News1&#x2F;As-Geek-Culture-Assimilates-Otaku-Remain-Outcasts-7080.aspx" rel="nofollow">http:&#x2F;&#x2F;otakuusamagazine.com&#x2F;Anime&#x2F;News1&#x2F;As-Geek-Culture-Assi...</a>