Imagine a blog. On frontpage example.com&#x2F; (= example.com&#x2F;?page=1) it shows the newest 10 articles, on example.com&#x2F;?page=2 it shows the next 10 articles, and so on. Every article has the actual URL in its headline hyperlink (e.g. example.com&#x2F;?article=123)<p>Now imagine that Google links to example.com&#x2F;?page=2 as it found the search phrase also there (at a given time only Google knows). So when the user clicks on the search result link that leads to example.com&#x2F;?page=2 NOW should the blog software know what Google or the user wants?<p>One thing that comes to my mind is to use the referrer and if it&#x27;s a common search engine parse the s=SEARCHTERM string and use an internal article search to find the best matching article.