The value of something with no buyers is zero. Go try to sell an idea, by itself. You&#x27;ll fail.<p>This article somewhat confuses &quot;good&quot; with &quot;actionable&quot;. I had some good business ideas when I was young. I know they were good because companies later succeeded with that business plan. I just couldn&#x27;t enact them.<p>If ideas had a non-zero value, then even as a 13 year old, I could have gone to the idea market and sold them. You&#x27;ll find there are no buyers however.