I think that&#x27;s the sort of distinction that most people just don&#x27;t care about.<p>They aren&#x27;t against ads because of how their personal data may be collected or used, especially when this happens without their knowledge.<p>They&#x27;re against ads because ads are often visually disruptive, especially when they&#x27;re unwanted and useless.<p>So Mozilla catered to a concern that most people don&#x27;t have, without addressing the real problem that most people have with ads.