It&#x27;s funny you say that, because this is exactly how Uber itself expands (or used to at least). Lyft does indeed need to offer a promotion to get people to use it, it&#x27;s almost always like that when cutting into an existing, (somewhat) established market. When Uber started, they had to do the same thing to convince people to use Uber, not only on the customer facing side, but on the driver side too.