I think you might be looking at it the wrong way.  All other companies know exactly how to build an electric car.  It really isn&#x27;t that difficult.  What they have is zero interest in is building a $100K electric car nobody will buy.  Tesla has only sold somewhere around 90,000 Model S&#x27;s and they seem to be losing thousands per sale.<p>This Wikipedia page has number on various models:<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;List_of_automobile_sales_by_model" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;List_of_automobile_sales_by_mo...</a><p>For example (units sold):<p><pre><code>    Audi A3             3,000,000
    Audi A4             5,000,000
    BMW 3 series        9,500,000
    BMW 5 series        5,000,000
    Chevy Camaro        4,800,000
    Corvette           well over 1,300,000
    Chevy Impala       13,000,000 sold over 1,000,000 cars in a single year
    Chrysler Minivans  11,000,000
    Fiat Punto          8,500,000
    Ford Escort        20,000,000
    Ford F series      33,000,000
    Ford Model T       16,500,000 ...just for fun
    Ford Mustang        9,000,000
    Honda Civic        16,500,000
    Mazda 3             4,000,000
    Mercedes C Class    6,900,000
    Mercedes S Class    4,000,000
    Nissan Sentra      15,900,000
    Toyota Corolla     40,000,000
    Volkswagen Golf    30,000,000
</code></pre>
Anyhow, it is probably fair to say these companies know how to build cars and have the infrastructure to support just about anything.  Electric cars are far simpler and very well understood from an Electrical Engineering perspective.<p>What all of these companies are waiting for is for the financial equation to bend in favor of electric vehicles.  That means storage technology with somewhere around a 4x gain over current state of the art.  In other words, twice the energy in half the volume and probably half the cost (or less).<p>The minute that battery technology becomes available all car companies will absolutely jump on it and we are going to see fantastic high-quality cars coming out of all of them at different price, performance, quality and sophistication levels.<p>When that happens Tesla will be in an interesting spot.  They lack the capital and manufacturing horsepower to go toe-to-toe with the giants.  My guess is they&#x27;ll remain a luxury e-car brand and produce a new car every three to five years or so.  Perhaps they&#x27;ll have a parallel battery business, if an only if they can compete with the like of Samsung other other giants who will surely have economies of scale in their favor when manufacturing new storage technologies.<p>I am concerned we might be at the footstep of a major improvement in energy storage technology and I simply have very little interest in getting stuck with an $80K Tesla nobody is going to want.  This could very well be the wrong way to think about this.<p>As I said before, I am not a fan boy.  I am looking at this purely from a financial perspective first.  I am not interested in buying another expensive toy car, I already have the fire-breathing twin turbocharged fun cars.  To me an electric is what I would call a working car.  It has to make financial sense.  It has to pay for itself within a reasonable period of time.  I am not going to buy one because I am in love with Tesla, that is a stupid way to make financial decisions.  And that&#x27;s the problem with an $80K to $100K price point if we are at the edge of a step change in technology as well as other vendors coming online with viable options for less.