&quot;Brogrammer&quot; seems to me to be a reaction to the increasing number of &quot;finance&quot; types into the startup&#x2F;tech world.<p>The perception, if not reality, was that software development was the domain of &quot;nerds&quot; and it was a sort of safe zone where most people were like minded fellow nerds.  Nowadays, as startups and entrepreneurship have gained momentum, the sphere of people that are coming into the tech world has widened. A portion of those &quot;newcomers&quot; are the people that previously would have found jobs in areas like finance.<p>So now you have this nerd paradise enclave (tm) being &quot;invaded&quot; by young frat guys in pink pastel button ups who captained their high school football team. And the nerds are reacting a little poorly to that and giving those guys the &quot;bro&quot; and &quot;brogrammer&quot; name.<p>It&#x27;s funny sitting between those two worlds (nerdy prep school grad athlete). I&#x27;m guilty of making fun of &quot;bros&quot; and people who live in the marina (in sf), but for me it&#x27;s just poking fun. I think the more traditionally nerdy of us aren&#x27;t being so charitable with the term.