&gt; A web ecosystem with ad blockers is more complicated for authors to run and maintain. A more complicated web favors big, centralized players and disfavors small, independent ones.<p>I&#x27;m not sure if this is the case. I concede that a team that owns both the blog and the tool has an advantage but many people use standard tools like WordPress or Jekyll. The teams behind those tools can solve those problems too. I believe there is some friction but hopefully it&#x27;s not so bad.