Try explaining that to management types. The whole problem with &quot;Enterprise Software&quot; is its targeted at the manager types, you tell them they are now going to able to generate 10 reports, tell them there&#x27;s an app for it the would throw money at you. They don&#x27;t care about the people who has to deal with the system, they don&#x27;t care it takes 10 more additional steps to do something that was really easy to do, throw in a bunch of jargon and tell them its enterprise ready and cloud based, with a touch of big data. BAM! sold!