Even to the extent that may be true, it does not follow that &quot;As individual consumers, the single best thing we can do for the planet is to keep our stuff in use longer.&quot; as the article claims. There are almost certainly better things most individuals could do.<p>I think moralizing is actually pretty harmful in the context of environmental issues. It leads to things like wasted resources on inefficient recycling programs, ill advised programs like ethanol subsidies, biased evaluation of the merits of the best options for power generation and other examples of schemes that prioritize moralizing and making people feel that they&#x27;re doing something over actual positive results.