I don&#x27;t think these big platforms will ever be dislodged exactly, just made irrelevant.  Photo sharing used to be difficult enough that it could act as the basis for an entire product category.  Now it has been commoditized sufficiently that it can be just added to any product with relative ease. Maybe one day it will be possible to add Google style search technology to any product with ease.  At that point the opportunity is to have specialist search as an add-on to other products.