&quot;Apple controls the future of the language, Google can only lose from such a relationship.&quot;<p>I didn&#x27;t think of that, but makes perfect sense. I haven&#x27;t heard of Kotlin, thanks for sharing. Personally, I think the &quot;massive amount of work&quot; would be worth it, considering they can afford to hire more developers.<p>If you ask me, anything would be better than this weird Eclipse plugin concept, not very sexy. Granted, I have not researched it more than a few hours, but if &quot;Hello World&quot; requires a certain bloated IDE and multiple pages of code, I want nothing to do with that. I did find DroidScript and that looks like fun, but I haven&#x27;t tried it yet.<p>Strictly from a marketing perspective, the name &quot;Swift&quot; just sounds easy and intuitive, which is maybe the opposite of Java&#x27;s reputation at this point.