For those not familiar with Patagonia, they are a clothing company with a long history of environmental consideration and action. Some of their famous decisions were to donate 1% of their revenues to environmental causes, and to shift their entire cotton clothing line to organic cotton. They did an audit of their entire supply chain and were surprised to find that cotton--not nylon or polyester--did the most environmental harm because of the heavy use of pesticides.<p>Their founder&#x27;s book is an entertaining business book: <i>Let My People Go Surfing</i>, by Yvon Chouinard.