which pretty much all the time, it is the same as the first organic result.<p>if you search for &quot;brand x&quot;, the first ad will be a paid link to &quot;brandX.com&quot; and the first organic result, will be the same, free link.<p>But that way Google now can get $1 out of my click from brand X. and they are in a really bad position, because if they do not pay, google can show a &quot;Brand Y&quot; link on the ad spot.<p>it is a win-win for Google, and a Loose-Loose for companies that want users to find them on websearches.