I don&#x27;t think that most web developers looking for a job think &#x27;Apple&#x27;. Google and Facebook would likely be their top pick and not surprising since both of those companies are far more web centric - Apple has historically not been so.<p>It&#x27;s almost a chicken and egg situation where unless Apple builds top tier web apps they won&#x27;t attract top tier web devs. Without top tier web devs they of course will struggle to build scalable, fast and user friendly web apps.<p>I&#x27;d imagine inertia also plays a role. Apple clearly have a lot of talent who know Cocoa and Obj-C inside and out. Chances are their current devs prioritise those kinds of apps over the kinds you might see Google or FB prioritise. Heck look at how long it took FB to come out with a decent iOS app. Their first mobile version was HTML with a native wrapper. It took FB time to build the talent base to do a decent app (believe they even had to hire Loren Brichter to consult to help them with it!).<p>Every company has its specialities. Apple is getting better but as their data loss issues with Photos and Apple Music, as well as their problems with MobileMe show they are clearly finding it hard getting web devs who can build what they need fast enough. It&#x27;ll take them time - they have enough cash to get there but they sure are alienating a lot of users and devs with these issues.