Some thoughts:<p>* Addressing a public press release to your private child&#x27;s name<p>* Naming the initiative with your family&#x27;s name<p>* Calling for &quot;change now&quot; as if the world isn&#x27;t already working very hard every day towards progress<p>* Looks like a move out of a strategic playbook some advisers gave for &quot;how to be President someday&quot;<p>* Looks like they&#x27;re marketing themselves as the royal family, like Facebook is the new kingdom<p>* Looks like that smug thing that&#x27;s hip today where people compete to be most charitable<p>* Reminds me of the Melinda and Bill Gates thing, and the Google medical research thing<p>Part of this is the perspective of engineers who believe everything is solvable if you just build something to do it. If it isn&#x27;t built yet, it must be because we&#x27;re not working hard and fast enough. That if someone has billions of dollars, and are just willing to fund an initiative, they can take credit for curing all disease.<p>Part of it is the fear that&#x27;s faced by people who felt invincible when they become old, or have a newborn infant. When you can purchase anything, the new difficulties are things like bacteria, viruses, and entropy. When you are a god in the eyes of the society and economy, yet a worm in the eyes of biology and ecology, there&#x27;s no longer a clear path towards how to solve your daily concerns. If you&#x27;re poor and need food, there&#x27;s simple steps you can follow to acquire what you need. But when you&#x27;re wealthy, what do you do to get well from illness, to escape the pains of aging?<p>These people, and much of the digital society today, need perspective and psychological understanding beyond what they have. But you won&#x27;t see an initiative for that.