&quot;It&#x27;s not like they offered up the naming rights to an auditorium for corporate bidding.&quot;<p>Isn&#x27;t that exactly what they did? &quot;Give us $30M and we&#x27;ll name a building after you&quot;. The only difference is that when you donate enough to build a building, you get your name on it in perpetuity, not just a fixed term. Oracle reportedly paid $20M - $30M over 10 years for naming rights to the Oakland Coliseum.<p>Not that there&#x27;s anything wrong with it as naming academic buildings after donors has a long history.