That&#x27;s not the kind of innovation that users want, nor is it the kind that they truly benefit from.<p>In general, users don&#x27;t want any ads at all showing in their browser.<p>They don&#x27;t want them as part of web pages, they don&#x27;t want them embedded in videos, and they surely don&#x27;t want them as part of the browser itself!<p>This should have been obvious given the popularity of various ad-blocking extensions for Firefox.<p>Going against the obvious wishes of a product&#x27;s users is something that&#x27;s deserving of criticism.