IN particular, if you know who Jonathan Mayer is, you don&#x27;t have to read the article at all.<p>I know HN likes to keep the original title if at all possible, but pretty much every clickbait title could be profitably replaced by a clever submitter:<p>&quot;FCC names Jonathan Mayer new chief technologist for enforcement&quot;<p>The only other clickbait title I see right now is courtesy the Washington Post:<p>&quot;This might be the most controversial theory for what’s behind the rise of ISIS&quot;<p>which would be better as:<p>&quot;Piketty says inequality drives terrorism&quot;<p>although that doesn&#x27;t quite replace reading the article, it&#x27;s just a lot better than what was there.