There are subtle strokes that are off the chart of what I&#x27;d say &quot;an average consumer&quot; might find or look for that are _easily_ identifiable with a small amount of training and effort (I&#x27;ve identified roast or lot changes from my go-to roaster without any prompting or hints from them). I think Starbucks (outside of their Starbucks Reserve store in Seattle) really isn&#x27;t looking to serve that market -- they&#x27;re really most middle-of-the-road. In fact, <i>Starbucks</i> is probably getting by on a lot of signalling in that less subtle space.