Yelp will perish, because, unfortunately, the moral quality of the individuals isn&#x27;t high and the founders&#x2F;CEO seem to be blind to it.<p>As much as you need to be a very good business man to build a business that Yelp is, you need to surround yourself with good people, and recently, plenty of good people have left Yelp, and realistically, there aren&#x27;t many out there.