Don&#x27;t get me wrong, my personal take on this is not based on anything about these 2 companies except what is exposed via press releases and news.<p>These days it seems to happen quite often that when I read about what&#x27;s happening at Google I&#x27;m genuinely amazed.  And so often when I read about what&#x27;s happening at Apple I&#x27;m underwhelmed or disappointed.<p>Not that things can&#x27;t change, but my impression is the entire core culture &#x2F; trajectory of Apple will take many years to change even if they decided to start today.  My hunch is they won&#x27;t, and will end up paying the price for it.