&quot;Good&quot; isn&#x27;t an amorphous property - it&#x27;s contextual.  Unless you are talking about Pirsig&#x27;s &quot;Quality&quot;, it&#x27;s Good for <i>some thing</i>.<p>This article reads similar to Abraham&#x27;s &quot;Getting Everything You Can Out of All You Got&quot; but there he calls them &quot;breakthroughs&quot;.  The advice and descriptions are nearly identical.<p>The approach is too internalized.  What about &quot;failure is easy to spot and pivoting is quick&quot; or &quot;fosters insightful unguided feedback from the user&quot; or an idea that &quot;suggests a conversation&quot;?<p>The approach relies on what Gardner calls intra-personal intelligence and not inter-personal intelligence. (<a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Theory_of_multiple_intelligences" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Theory_of_multiple_intelligenc...</a>)  Taking it back to Pirsig, this becomes too aristotilian - something that makes sense internally in our own heads so we believe it&#x27;s true and blissfully ignore strong market signals that tell us it isn&#x27;t.<p>For instance, the Nokia N900, MSN TV, Apple Newton, or the Palm Pre checks every mark here. NeXT, BeBox, &quot;Clippy&quot;, Lotus Improv, New Coke, Crystal Pepsi... &quot;Good&quot; idea with a failed execution and bad process.<p>The valley is awash in similarly approached ideas that got their 250k seed and burned out. They were <i>smarter</i> than everyone else and provided solutions to problems people didn&#x27;t have. It was <i>their</i> holy idea and not a topic for an open dialog with the potential customers.<p>Zuckerberg&#x27;s generous $100 million donation that ruined Newark schools was the same mentality. (<a href="http:&#x2F;&#x2F;www.commonwealthclub.org&#x2F;events&#x2F;2015-09-29&#x2F;dale-russakoff-whos-charge-americas-schools" rel="nofollow">http:&#x2F;&#x2F;www.commonwealthclub.org&#x2F;events&#x2F;2015-09-29&#x2F;dale-russa...</a> - click &quot;play now&quot; hidden on the right, it&#x27;s about an hour)<p>The reality distortion field may have worked a remarkably high 1&#x2F;3 of the time for Steve Jobs, but for us mortals it&#x27;s a one-way ticket to a tent on the side of the road.<p>So what do you do instead?  Patio11 talked about this in building &quot;Appointment Reminder&quot;.  He made appointments with  his potential customers and instead of getting his nails done he sat with them and listened to their appointment-related problems. Then he built his product.  Weeks of dialog before a single line of code.<p>The difference here is between building Quality Ideas, Quality Products, and Quality Services.  I wish they were the same, but they aren&#x27;t.  What you do is entirely dependent on how you want to exit.