This a million times. I could not have stated it more clearly. These kinds of transactions work 100% by &quot;brand&quot; and 0% by content. Prince has established himself as a brand and probably made other people money in the past so whoever buys his artwork believes there is still a lot of upside in it.<p>Buying one of his &quot;works&quot; is not any better or worse than trying to ride a bubble in the stock market.