Because art has become a content-free upscale marketing exercise, and Prince is very good at marketing himself.<p>Of course it&#x27;s worthless as culture, but rich people buy art as an investment and as store of value, and that only works past a certain price&#x2F;name threshold.<p>If you can persuade art buyers that your &quot;work&quot; will be worth even more a few years from now, you can sell them anything at all.<p>It&#x27;s not even appropriation art - it&#x27;s purely a capitalist transaction, very possibly a knowing and cynical one.