Truly appreciate your thoughtful response - thank you! I don&#x27;t believe ad blockers are going away nor do I think it&#x27;s time well spent or an effective strategy asking visitors to disable them or try to sneak ads past them. What I do believe though is once decision makers within these companies learn the % of their visitors that are blocking ads it will spur a productive discussion on what they should do about it - such as a shift in revenue strategy as you suggested.<p>As thomasahle pointed out earlier, ad blocking visitors seem to be more engaged because they bounce less and visit more pages. Now this is based on a relatively small sample size, but so far the trend is holding true. That is a huge takeaway that cannot be understated. Ad blocking visitors are valuable but in a slightly different sense.<p>And you&#x27;re right, some websites will signup for a month and cancel after they&#x27;ve analyzed a large enough sample size and we&#x27;re ok with that because it&#x27;s all about education &amp; gaining knowledge. Prior to using our service they could only guess, now they know with relative certainty.