That sketch annoys me. Sure, marketing&#x2F;sales&#x2F;PM&#x2F;design guys are idiots, whatever.<p>Here are 11 things &quot;I can&#x27;t do it&quot; can mean:<p>I don&#x27;t have time<p>I don&#x27;t want to<p>I don&#x27;t have anyone who knows how to<p>I want someone else to do it<p>I don&#x27;t want to maintain it once built<p>I want to work on this other thing<p>Doing it would take away job security for me<p>I think it is beneath me<p>You&#x27;re not going to use it anyway<p>I don&#x27;t think it is worth doing<p>I think it is too expensive<p>I think it would be easyish to fill out another 10 reasons for what &quot;can&#x27;t&quot; really means that are more common than &quot;it is flat out impossible regardless of budget&#x2F;resources&quot;.