The subscriptions are handled through in-app purchases. I cannot load any of those apps onto my existing devices. So now I have to buy a device, so that I can subscribe to HBO Now?<p>The point is that the blanket statement, &quot;And you can get HBO without getting cable,&quot; is correct but not complete. You still must flow through a provider, and the providers are not universally available. A random person with an internet connection and a computer <i>cannot</i> order HBO Now.