Well, PDF Expert can potentially bring $10M a year if we do it right. We just feel that the PDF experience with Adobe isn&#x27;t great... And for people who work with PDFs that does matter.<p>Speaking about lifestyle business: we definitely decided not to do it. It&#x27;s been 7 years, we grew to 85 people and 45 million users... that is why we are aiming for something that is much bigger and has much more impact! Have a look at Spark!