&gt; The goal is to give iPhone 6 and 6S owners an Apple-branded battery life experience comparable to the one you’d get with the “Plus” phone models. That’s a nice proposition. On the other hand, it’s an admission on Apple’s part that the battery performance on iPhone 6 or 6S is a pain point for power users.<p>Limit the battery size so people have to buy an external battery pack, reduce the connectors so people have to buy adaptors; so apple can make more money, and the cost of ownership goes up for &quot;optional&quot; add ons.<p>That they would create a separate device, instead of reverse course on battery sizes in the devices themselves, is a brazen admission that their design is flawed. And it doesn&#x27;t even get the device to 100%!! So even their solution to the original design flaw is flawed. amazing.<p>Design is all about tradeoffs, and if apple never made any tradeoffs on their laptops they would still be an inch thick and weigh 10 pounds. But on the other side, there is profit driven design where additional revenue generators are invented surrounding a device, either through new technology (good) or the removal or hinderance of existing functionality (bad). I think apple started off with the former, but has transitioned to the latter, and it&#x27;s by and large whats turned me from lifelong apple fanboy into a jaded user.