You have no successes, but you&#x27;re 100% sure this product will take off like a rocket? That&#x27;s not the way it works. Most people believe in their product, that&#x27;s why they develop it and invest the long hours in the first place. However, you&#x27;re only one person, and until that product sees the light of day and you get real feedback, you&#x27;re living in a bubble.<p>I did the same thing once, and then never again. I developed a product for a year in my free time. Everything was finished, polished, all the features were fully developed, and it was ready to go. What happened? I &#x27;launched&#x27;, a handful of users registered, there were a dozen posts, and that was it. Only in that moment, did I realize it wasn&#x27;t that great of an idea in the first place, and how absurd it was to invest a year of my time before getting feedback from my target audience.<p>What I do now is try to launch asap. I get a rough concept up and running, and launch in a weekend, a week, or a month. I developed one site over the course of 48 hours (from idea to working beta), launched, and it had 2,000 registered users in less than a day. It still failed a year later. I launched another site after a month of development, and that one had 3,000 users the first day, and now it has a million and continues to grow.<p>By not launching, you&#x27;re wasting time. There&#x27;s a 95%+ chance the product is going to fail, you&#x27;ll get a tiny spike of traffic day one from your marketing, and that&#x27;ll be the most traffic you ever see. That&#x27;s why you should launch asap. If you invest a few weeks, and it fails, that&#x27;s great, you proved the idea doesn&#x27;t work, and you move onto the next. You can launch a dozen products and services in a year this way, identify the failures, and when one appears to gain traction, then you can flesh it out more. I don&#x27;t think my site had a FAQ until it had 25k+ users, a support section until it had 50k+ users. It didn&#x27;t get a ToS until it had 500k+ users. Launching is a good way to validate the core idea, before you invest all the time in the extras.