&gt; others just want to have whatever is in fashion that year or more modern that year<p>Sounds like a problem with people and not with the apparel companies, no?<p>I understand what you&#x27;re saying about quality, durable clothing, it&#x27;s the main thing I consider when occasionally buying new clothes (easy to check by tugging at the seams, looking for loose threads&#x2F;inconsistent stitching). But ultimately it&#x27;s up to people to choose that. Then, in theory, apparel companies would follow the market demand.<p>Unfortunately, shirts like H&amp;M&#x27;s are so cheap that it&#x27;s just as easy to buy new ones every year when they fall apart.