So according to his analysis, the things that keep Apple&#x2F;Tesla in their market dominant position is (1) their brand communicates &quot;quality&quot; and (2) they have enough capital that they can make cheap quality products with a one-time investment.<p>If those are the key advantages, Tesla might be in trouble when Apple releases their own electric car. Apple already has the &quot;quality&quot; brand, and has much more capital.