&gt; Arguably you can already play Warhammer 40k with any bits of plastic, but you still need the printed codexes and the setting, which is controlled by GW.<p>GW today think of themselves as a model company. They neglect game design (e.g. they won&#x27;t pay for experienced designers) and rule QA. If anything I&#x27;d expect to see people playing other rulesets with GW models (they still make better models than many of their competitors).