I would add, I think there are two steps to getting featured:<p>1) Make your app featurable: solves a problem in a well designed, polished way. Bonus points for showcasing one of Apple&#x27;s new technologies (right now things like 3D Touch or iPad Pro optimization).<p>2) Get noticed by Apple: if you can make a small splash, Apple may make you a bigger one. Apple are kind of like app journalists: they are scouring the web to find out about upcoming gems or breakaway successes. I&#x27;m sure they also look at what new apps are making a splash in the charts. I think they found my first app, Grades, because I wrote a blog exploring how to build successful apps and some folks at Apple read it. You can also meet Apple folks on Twitter, conferences, and especially WWDC.<p>After consistently releasing apps that Apple is impressed with, they may start to build a more personal relationship with you and that&#x27;s the goal.<p>Some people think this is all about luck but, as someone who started as a poor college student no one knew about, I found there is a method to the madness.