<p><pre><code>    Advertising in Firefox could be a great business, but it isn’t the right business
    for us at this time because we want to focus on core experiences for our users.
</code></pre>
Translation, &quot;we were seeing users flee to alternatives like Pale Moon and need to backtrack. Please accept this marketing-speak damage control as an apology that doesn&#x27;t actually admit we made a mistake.&quot;