A better question than what could Apple do better (everything [1]), is WHY would Apple enter the market?<p>Answer: The automobile is the ultimate mobile platform.<p>What can I do with the ultimate mobile platform? Keep my users connected. Keep my users entertained. Keep my users happy. Remove inconvenient interactions with the outside world (tolls, drive throughs, parking, driving...).<p>How can I extract value from the ultimate mobile platform? Sell (or lease) the platform. Sell advertisements. Collect a percent of each interaction with the outside world. YOU DON&#x27;T HAVE TO PICK JUST ONE! You can mix and match depending on the application.<p>---<p>Manufacturing ONE car is not particularly difficult. Designing ONE car is a little complicated. Selling ONE car is pretty easy.<p>Manufacturing vehicles at scale is hideously complicated[2]. A small example using product volume alone: a MacBook Pro is 1770.6 cm3; the Frunk of a Tesla is 150079 cm3 - you can fit almost 85 Macbooks into one of the smaller storage areas on the vehicle.<p>85 MacBooks cost in the same ballpark as one Tesla.<p>You can compare almost any other stats and get the same picture.<p>---<p>1. What&#x27;s the biggest room in the Universe? The room for improvement.<p>2. I used to work in IT for Automotive Manufacturing. &quot;We have all the problems of a major theme park and a major zoo&quot;, and we have to make cars too!