&gt; Sadly, we didn’t like the answer to that question. “Yes, by using Google Analytics, we are furthering the erosion of privacy on the web.”<p>The only thing &quot;wrong&quot; with using an analytics service to better understand your customers is that it places all knowledge of visits, including ones that wished to be private, in a centralized location. This can be useful in providing correlation data across all visitors in aggregate, such as which browser you should make sure your site supports most of the time.<p>In other words, there exists some data in aggregate that is valuable to all of us, but the cost is a loss of privacy for smaller sets of personal data.<p>If individuals don&#x27;t want certain behaviors analyzed by others, then they shouldn&#x27;t use centralized services which exist outside their realm of control. These individuals would be better off using a &quot;website&quot; that is hosted by themselves, inside their own four walls, running on their own equipment. A simple way for SpiderOak to address this is to put their website on IPFS or something similar.<p>I appreciate the fact that SpiderOak is thinking about these things. It&#x27;s important!