Imitation is supposedly the greatest form of flattery, so I would say that this startup is really absolutely praising the design of Auth0&#x27;s Lock[1].<p>Indeed this seems to offer a subset of Auth0&#x27;s identity and authentication services with the addition of payment and membership. From the landing page, the scope and ease of use of the latter isn&#x27;t very clear.<p>Integrating payment and membership into an identity service seems like a valuable addition but I wouldn&#x27;t trade that for a fully extensible authentication pipeline[2] and a proven track record.<p>1: <a href="https:&#x2F;&#x2F;auth0.com&#x2F;lock" rel="nofollow">https:&#x2F;&#x2F;auth0.com&#x2F;lock</a><p>2: <a href="https:&#x2F;&#x2F;auth0.com&#x2F;docs&#x2F;rules" rel="nofollow">https:&#x2F;&#x2F;auth0.com&#x2F;docs&#x2F;rules</a>