I&#x27;m a big fan of [Segment](<a href="https:&#x2F;&#x2F;segment.com" rel="nofollow">https:&#x2F;&#x2F;segment.com</a>) who do a great job of putting an abstraction layer on top of the massive selection of analytics platforms you&#x27;re likely to end up using. A particularly nice touch is some of their plans having a feature where you can replay your entire event history into new analytics tools you add, allowing you to almost immediately start analysing all your data with them.