Well, as I said initially, I don&#x27;t think that this product was ever going to be a home run.<p>Regarding busywork, it&#x27;s worth recalling that &quot;the enemy of art is the absence of limitations.&quot;<p>A circular UI would introduce some very interesting constraints and give Apples designers a chance to work in a new problem space.  The tension and interplay there could lead to more interesting innovation than the scaled down mobile screen they are currently have.<p>And using the bezel, rather than a tiny crown, as the rotational input, which a circular watch allows, is an obvious usability win.