I think they were onto a great idea, but their main premise that people want to design their own clothes was wrong. People want to buy clothes that are a known brand or recommended, worn and endorsed by tastemakers. They have a platform that could enable those tastemakers to create their own custom brands. Celebrities are all over this stuff - making their own perfumes, clothing, accessories. There&#x27;s a ton of more indie-level celebrities that would love to do this but don&#x27;t have the connections.<p>Even still, the outcome for most businesses is failure. And I&#x27;d assume you are correct that fashion is probably one of the more fickle businesses.