&quot;Pushed hard&quot;, since the feature made it all the way to production versions which rolled out to every firefox user. This is a significant business decision which can change people&#x27;s perception towards Mozilla. It definitely did for me. It <i>IS</i> a big deal that a popular browser supports some obscure 3rd party service as primary bookmarking service when there are many other 3rd party bookmarking services in the market such as Instapaper.