Isn&#x27;t GA&#x27;s main draw its close integration with adwords and whatnot? The dashboard and UI seem pretty clearly aimed at someone who needs to manage their spending on google marketing services, not on someone who needs to count pageviews.<p>So it&#x27;s not hard to imagine marketing wanting it; presumably it provides them a lot of value that wouldn&#x27;t be easy to recreate in-house.