That practice is called zero-rating, and the reason T-Mobile’s Music Freedom and Binge On initiatives have thus far escaped FCC scrutiny is likely twofold: The services included are not owned by T-Mobile, and T-Mobile is receiving no payment from the services to zero-rate their traffic.<p>If Verizon were to start a large-scale, first-party zero-rating scheme, I have to think there would be at least some calls for FCC action. And given that Wheeler’s FCC actually passed Title II, there is the real potential of an actual regulatory stick being wielded against Verizon.