Definitely a big number. Jordan Brand - counted separately from Nike&#x27;s other lines - captured 58% of all basketball shoe sales in the US in 2014 (in dollar terms). Keep in mind there are dozens of Jordan Brand shoes now (whereas once upon a time it was one specific shoe, the Air Jordan), with other major players endorsing under the label (such as Carmelo Anthony).<p>It&#x27;s apparently also booming in China:<p><a href="http:&#x2F;&#x2F;fortune.com&#x2F;2015&#x2F;10&#x2F;23&#x2F;nike-air-jordans-china&#x2F;" rel="nofollow">http:&#x2F;&#x2F;fortune.com&#x2F;2015&#x2F;10&#x2F;23&#x2F;nike-air-jordans-china&#x2F;</a>