Product manager meeting at Apple:
x: Guys, Tim told me we have to expand our ecosystem asap.
y: Yea right.. I mean we have already evaluated a few ideas last time but im not sure if we truly understand our customers.
x: Why would that matter?
y: Maybe it would then be easier to find things that could expand our ecosystem. 
x: No (y), it doesn&#x27;t work that way. Look at those unicorn startups with ultra short feedback loops - they are their customers&#x27; slaves and you should have read that in our book. We are innovators, we know what our customers want before them. 
y: Oh yea that was in the book sorry. I just think that we did not come up with promising ideas yet. 
x: Let&#x27;s see.. where do we have the biggest margins?
y: Beats!
x: Thats right! We just have to find a way to integrate them into our ecosystem. 
......