The article mentions that they&#x27;ve been on iOS for almost eight years, so they must have been in the App Store at the very start. I imagine that helps to build a relationship.<p>That also makes their advice on this point rather difficult to apply. It&#x27;s sort of like this marketing advice:<p>&quot;It can be really helpful if the New York Times writes a two-pager about you. You should call up your contact on the editorial team in advance and tell them about what you&#x27;re doing, so the story will be ready on launch day.&quot;