I&#x27;ve always enjoyed Rob&#x27;s take on things.  The things he&#x27;s worked on seem like &quot;a good goal&quot; rather than something completely unobtainable, like most SV style startups seem to those of us who are not there and don&#x27;t want to kill ourselves working on one.  I highly recommend his book even though it&#x27;s a bit long in the tooth at this point:<p><a href="http:&#x2F;&#x2F;amzn.to&#x2F;1OuZPHs" rel="nofollow">http:&#x2F;&#x2F;amzn.to&#x2F;1OuZPHs</a>