<i>I don&#x27;t think that&#x27;s the same idea</i><p>Hmm, upon a second read I think you&#x27;re right.<p>One of the key distinguishing factors is the aforementioned Nature article actually cites hints of a real scientific theory based on established physics, while Wolfram&#x27;s self-aggrandizing ramblings haven&#x27;t actually led to any real discoveries... :)