<i>&quot;...He rules out Uber because, from the start, it offered a better level of service than existing taxi firms, rather than something cheap but inferior... &quot;</i><p>I believe this is exactly where the author an many people get Ubers success wrong.<p>Uber big disruption was in challenging legislation not in providing a better service.<p>Uber started by allowing limo drivers to make extra money. They then moved on making it possible almost anyone to start as taxidrivers and thus flodded the market with available rides. This wouldn&#x27;t have been possible if they had used the normal channels.<p>They also benefitted from the popularity of smartphones and GPS removing the need for a taxi central for people to call in an order rides.<p>The problem with existing taxis wasn&#x27;t in the quality of the service but rather with accessibility. This is what they disrupted.<p>Where some of Claytons theories break down is in his second book. Innovators solution. &quot;Be patient for growth not for profit&quot; which isn&#x27;t necessarily wrong but Facebook proves that wrong.<p>I once asked him about this over twitter he said great question but never answered it :)