So what?  What if Bill Gates revealed on his deathbed that he did all his charity work only for egotistical reasons?  So what?  Good for him, he gets the ego boost he wants, we get a better world.<p>If Mark Zuckerberg puts his wealth towards the greater good, then that&#x27;s good, no matter what his reasons are.  Why does he get more flack for doing this than for the Walton family giving nothing to charity?<p>If Mark just wanted to avoid taxes, he would&#x27;ve done so quietly.  If he&#x27;s doing it for his own ego, then that&#x27;s good: it means he is incentivized to be effective in his charity.