<i>It was crucial to pick the right business model for PDF Expert. Since we are a privately owned company and never raised any capital, we have to make profit in order to develop great software — an expensive endeavor these days.</i><p>Kudos to someone else who actually wants to make money these days, not just spark investor interest, burn a ton of other people&#x27;s money and then retire to write a book while their company goes down in flames.