Maybe the difference is more subtle than I thought. The culture of a company like Google may be very tolerant and open, it may value self-actualization and support of individuality. This culture could be critical to the creation of Google products, like Search and GMail. It could even be said that products like Search and GMail could _only_ have been created by a company with the cultural values that Google possesses. Other organizations with different cultures may not even have been able to understand enough about how these products work to even try to produce them.<p>I believe the question is: &quot;Do the cultural values of a company like Google impact the values (or culture) of their customers through their use of Google&#x27;s products?&quot;<p>I would argue that no, they do not. People want to find out where they can buy the cheapest dog food or recipes for something they need to cook. For sure, Google&#x27;s may present articles that they might not otherwise see, but that&#x27;s as far as I believe this goes; this other content need not be consistent with Google&#x27;s values (very often it isn&#x27;t). Ditto with GMail, I wouldn&#x27;t think the culture of Google, as expressed through GMail, will make much of an impact on their customers at large.