This is ideology, and not a very useful one either.<p>Humans are just animals, and despite the illusion of will power and decisions and all that other junk, we eat as we do because 500,000 years ago our ancestors risked famine constantly.<p>We&#x27;re optimized against lack of calories, and not optimized for excess calories at all.<p>What this means is that, for the vast majority of people, if you have it to put it in your face, you will, and while you can occasionally refuse this, you won&#x27;t do so often enough to matter unless your a &quot;fitness&quot; fetishist (fit for what?).