&gt; It&#x27;s not like they started with a &quot;know-it-all&quot; attitude,<p>Well, they hired a (presumably competent) web design firm and then told them to implement a truly horrific site wireframe design, replete with a font in the same family as comic sans. It takes a certain amount of hubris - or ignorance - to think you can design an effective, attractive website for a growing business (and in the fashion industry, to boot!) with zero training or background in web development or graphic design.