It may be annoying as a consumer to have to pay multiple services, but at least you get to pick and choose the ones you care for. I don&#x27;t need Hulu ($8) or HBO ($15), but I&#x27;m happy to pay for Prime Video (~$9) and Netflix ($8). Even if I paid for all 4 of them, my all-in price would be about $40&#x2F;month (USA), which is way cheaper than Cable ever was for me...<p>For creators, getting paid well to make good content is the overriding objective, since that&#x27;s what lets you keep creating. Amazon is putting up top-tier cash for content like the new &quot;Top Gear&quot;, &quot;Man in the High Castle&quot;, etc. in response to Netflix&#x2F;HBO. This is a real-world manifestation of competition resulting in more content being made.<p>I think that net&#x2F;net, this is a win for consumers (who get more awesome semi-ala carte content), creators (who are getting access to more funding for more projects), and distributors (who get exclusivity to drive people to their platform).