McDonalds provides value. They provide clean, safe, consistent food that I can rely on if I&#x27;m hungry and don&#x27;t have other options I prefer anywhere in the world.<p>I think people also underestimate the quality and precision of McD cooking. They are not aiming for high quality like a fine restaurant, but they precisely hit the quality that they&#x27;re aiming for. A well run McD probably has more consistency than a Michelin star restaurant. McD fresh ingredients tend to be fresher than other restaurants - for example, if I pick up one of their salads, they have among the freshest lettuce of anywhere. And it&#x27;s <i>always</i> in good condition. From what I understand, even flash frozen ingredients like their beef are typically 2-3 weeks from farm to store.<p>Other restaurants, even ones that are nominally more &quot;authentic&quot; and &quot;local&quot; etc. etc., screw this up and give me wilted lettuce. Maybe McD is using some kind of industrial food science to achieve this, but that doesn&#x27;t matter to me - what matters to me is that I get to eat perfect fresh lettuce and vegetables. When I&#x27;m in a hurry and just feel like having some extra basic foliage or a bit of filling protein, McD delivers.