I persist with GA, because every now and then I work with partners who would like to verify the activity on my websites (and yes my user agreements and privacy policy allow this) and have a means to compare this with historical data or data from other sites.<p>Those partners frustrate me, in that they won&#x27;t trust me to provide stats generated from server logs, but they all default trust GA.<p>This technique allows me to use GA, produce the view of the content they need, export the PDF, and share that... and they trust it.<p>GA is the de facto store of trusted data when it comes to web site activity. For my sites that is tracking content page views.