<i>Why is that disconcerting?</i><p>- Yet another step towards not having to be responsible for your own actions &amp; choices<p>- Given how big of an impact agriculture has on the planet, figuring out how to allow people to eat many times more food simply for the sake of eating it seems... irresponsible to say the least. If anything we should be working in the other direction, so that people require less food.