It does look like they did it without tracking. So kudos to mozilla for that.<p>But my post was about the perception of the ads. Even if mozilla isn&#x27;t tracking, there&#x27;s certainly no way for a user to know that, and no reason for a user to believe this particular ad is different from other ads the user sees day to day.<p>IMO, Mozilla has a huge problem, and it&#x27;s not how to generate more revenue (which they already have $300m&#x2F;year of). Their marketshare is sliding -- they&#x27;re near a low point in their marketshare. And as a response, Mozilla pushes ads -- ads that make their software feel like adware; and that negatively impacts the goodwill the user has toward mozilla. This is not going to reverse their marketshare problem.