People have a tendency to brush those deaths off as &quot;your own fault&quot;, or one off accidents.  The media hyperinflation of events doesn&#x27;t help either.  It&#x27;s actually really interesting to look at studies measuring people&#x27;s relative evaluations of risk.  One tidbit is that back around 9&#x2F;11 and for a long while thereafter people believed that flying was more dangerous than driving, despite that being very untrue.