&gt; Part of the reason for this is their relatively large social media presence, and their videography is actually quite decent for what they do.<p>Not to take any merit from your argument but AQ was good in recruiting online at least for its franchise or affiliate in Yemen under the leadership of the US-born Anwar Awlaki. This is the man who made online propaganda and media blitz as a core element of Islamic terrorism and Jihadism strategy.<p>Also, please note that Al-Qaeda in Iraq was the progenitor of ISIS but they broke away due to ideological and strategical differences with Ayman Zwahiri the No. 1 AQ leader and they were very hardened under AQ sponsorship.