I&#x27;m trying to imagine here what it would take to beat Google in it&#x27;s own game.<p>The most frustrating searches I&#x27;ve had with google are always about some thing I have seen before, but can&#x27;t find again.<p>It would be relatively easy to optimize for this if you can have some kind of bookmark app and search history available. So that search would prioritize stuff I have bookmarked or found previously. It would be probably be valuable for the search engine to know what products I have bookmarked. The catch here is that I&#x27;m not going to trust google with that data.<p>So essentially delicious with very powerful search as by product.