&gt; ...I&#x27;d definitely encourage you describe your products as &quot;experiences&quot; instead, because seriously.<p>Anyone who describes their thing as an &quot;experience&quot; automatically gets -1000 points. IME, when the description of a thing says that it&#x27;s an &quot;experience&quot;, it&#x27;s a <i>strong</i> indicator that the marketing copywriter ran out of fluff words to use and reached for the most trendy and inoffensive one they could find.<p>It&#x27;s okay if there&#x27;s a lot of surrounding <i>substantive</i> description that makes it <i>clear</i> that the folks behind the thing are legit, and that &quot;experience&quot; was just added to meet a buzzword quota. If -however- much or all of your description centers around how much of an &quot;experience&quot; it is, I&#x27;m likely to skip over whatever it is that you&#x27;re hawking. :(