How do they compete now where they exist markets with good coverage? Most major US cities have complete coverage from the big three, so they must be competing on things other than coverage.<p>Sure, this will even the playing field for coverage, but it won&#x27;t even it for anything else (customer services, device financing, cost, et al). Plus actual network costs have little relation to what companies can charge, since all cellular companies over-sell their network.<p>I&#x27;m sure with this there will be companies that offer terrible customer service, and price their offering dirt cheap. That&#x27;s fine. But most consumers will want to find a happy medium between the quality of service Vs. the cost.