Farmers have often been at the mercy of corporations and it&#x27;s not uncommon for them rise up and form their own unions in an attempt to sell directly to customers.<p>Modern capitalism rewards those who can capture value over the those who create value. It&#x27;s not about the product or service; the scales are tipped in favor of those who have access to the money (essentially; those who have access to the customers).<p>That&#x27;s why marketing is such a powerful force in our society. People tend to trust marketing more than they trust their own senses... A lot of popular brands offer horrible quality products - Particularly in the food industry, but that doesn&#x27;t stop people from consuming them to great excess.