&quot;Wouldn&#x27;t a small web business which relies on Ad money be killed with this move ?&quot;<p>Yup.<p>&quot;Wouldn&#x27;t someone who wants to provide content for ad money eventually have to pay Apple some cut for displaying ads on app.&quot;<p>Probably, if they last that long.<p>&quot;Wouldn&#x27;t it drive the prices of ad as a result which would hurt small business who looks at internet advertising for their growth strategy ?&quot;<p>Probably. Keep in mind that most people here don&#x27;t care about small businesses making money, unless it&#x27;s raising VC funds.