&gt; right now, we don&#x27;t always collectively direct our resources at the biggest opportunities and problems your generation will face.<p>One of the biggest problems facing kids in the west is digital addiction. Society as a whole is still collectively in denial here as adults gain from it, from parents who get some peace while the kids play with the iPad to game developers pushing out endless FarmVille clones attempting to get kids hooked enough to convince their parents to approve some in-app payments.<p>The problem is already there - just need to look at the amount of Ritalin being subscribed - <a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;society&#x2F;2012&#x2F;may&#x2F;06&#x2F;ritalin-adhd-shocks-child-psychologists" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;society&#x2F;2012&#x2F;may&#x2F;06&#x2F;ritalin-adhd-...</a>