This. I don&#x27;t buy the hype that this or that trendy SF coffee roaster has significantly more skills than the next one (although Ritual Roasters and Sightglass are consistently good :-), but in my experience the principal factor driving taste in home brewed coffee is how recently the beans were roasted. With local roasters, you can usually buy something roasted within a couple of days. Anything industrial and it&#x27;s in the order of weeks, which saps the aromas tremendously, even in the best storage conditions. Unless Starbucks starts roasting locally, they can&#x27;t compete with that.