&gt; do you indeed believe that Apple is happy with 15% (US) market share for desktops and laptops?<p>Seeing as in 2009 they had &gt;90% of the market of PC&#x27;s above $1000 (see here: <a href="http:&#x2F;&#x2F;betanews.com&#x2F;2009&#x2F;07&#x2F;22&#x2F;apple-has-91-of-market-for-1-000-pcs-says-npd&#x2F;" rel="nofollow">http:&#x2F;&#x2F;betanews.com&#x2F;2009&#x2F;07&#x2F;22&#x2F;apple-has-91-of-market-for-1-...</a> ) which is the profitable part of the market, probably they are.