They market themselves as healthy.<p><pre><code>  &gt; our quest to make natural, delicious, healthy drinks that help people
  &gt; live well and die old. [1]

  &gt; They&#x27;re healthy and they&#x27;re all absolutely delicious. [2]

  &gt; As fruit and veg experts, we make tasty, healthy, convenient ways to
  &gt; help people get more fruit and veg into their diet. [3]

  [1] http:&#x2F;&#x2F;www.innocentdrinks.co.uk&#x2F;us&#x2F;our-story

  [2] http:&#x2F;&#x2F;www.innocentdrinks.co.uk&#x2F;super-smoothies

  [3] http:&#x2F;&#x2F;www.innocentdrinks.co.uk&#x2F;us&#x2F;nutrition</code></pre>