I think that kind of marketing would have made a big difference.<p>Some people do want to design their own clothes. But they&#x27;ll probably be making their own clothes by hand already. Everyone else wants low cost, a strong brand, and&#x2F;or a celebrity link.<p>So mistake one was assuming that just because you&#x27;re a build-it-yourself person, everyone else is too.<p>But more, marketing for these kinds of projects has to be creative. You have to <i>invent</i> your customer relationships and your brand, not just try to buy them wholesale using social media and Google as a retail store for clicks.<p>If this was easy, everyone would do it. But it&#x27;s not easy at all. It&#x27;s really, really hard.