I&#x27;m wondering, and forgive me if I missed this somewhere in the article, but did the founders wanted this type of product for themselves in the first place?<p>If there was a solution like that before they started, would they go and design their own jeans instantly, cause they really really wanted to do so?<p>Sounds to me like one of these &quot;that would be cool if, I think&quot;-type of ideas... I may be wrong though?