&gt;&gt; Google Analytics thrives on developers&#x27; laziness in my opinion.<p>Every service does. Pingdom, GA, Olark, Github...<p>It took them a few weeks to write their own analytics. What features did they not implement? How many people worked on it?<p>Does your 1 or 2 person startup have 4 weeks to write their own analytics package or do you have more important stuff to do? (I&#x27;m betting you do. Like launching your product instead of re-inventing the wheel with analytics)