They won&#x27;t be the only ones with this tech forever. In so much as a solution depends on &quot;cleverness&quot; rather than raw computing power, it&#x27;ll have room for competition. They put a lot of effort figuring out what works and what doesn&#x27;t but now that they have a product, the lesson is out and will be recreated by others. Google is leading, but they have also shown the direction to go and provided something to benchmark against.