You see it in notifications from social apps. &quot;Jenny has started following you. Follow them back&quot;, etc. Because a lot of apps don&#x27;t ask people to enter their gender they just resort to &quot;them&quot; instead of &quot;him&quot; or &quot;her&quot;. It&#x27;s really as annoying as people just using &quot;her&quot; everywhere just to be safe.