I hope this encourages them to kill off the horribly conceived Keurig Kold project, or at least wait until it&#x27;s ready for prime-time before releasing it.<p>Some highlights:<p>* A single-serve soda maker.<p>* The machine costs $369<p>* Each 6oz flavor pod costs between $1 and $1.50<p>* It takes 90-seconds to make a single 6oz drink<p>* It takes 2-hours to come on and cool down enough to be ready to make a drink.<p>Even without the cost of the machine itself, you&#x27;re paying about $0.20&#x2F;oz of soda (which people say tastes slightly worse than the canned variety), compared to $0.12&#x2F;oz just buying it by the can. Add the nearly $400 purchase price, the fact that it&#x27;d take 6-minutes to &quot;brew&quot; 4-cups for, say, a family, and the gigantic machine on your kitchen counter, and it&#x27;s hard to imagine why anyone would buy this thing.<p>Keurig&#x27;s coffee machines make sense.  But at some point during the $200M 6-year development cycle for the Kold, someone should have stepped back and said, &quot;Wait, this is a horrible idea and we should stop.&quot;<p>EDIT: I should add that Coke has invested a total of $2.4 Billion in Keurig (specifically to support the Kold) thus far.  They should be doing a dance in the street, since an acquisition is the only way I can imagine them getting that money back.