Yes the market is awash with idea - ideas that are just OK or so-so - very few are a really, really good. The problem is as always telling the truly good ideas from the just good. Having a good checklist is one way I think.<p>I am most defiantly not saying that truly good ideas should be kept secret, but I am saying they have true intrinsic value. Sometimes this value can be best utilised by sharing widely and sometime is best utilised by keeping quiet. The important thing is knowing when it is best to stay quiet and best to talk.