You&#x27;re right in that a lot of this is common sense. But I think the strength of the message is in making the implicit, explicit. It&#x27;s the same reason people suggest &quot;writing things down&quot; rather than letting thoughts&#x2F;plans live in your head. When times get tough, or things go sideways, you have a manifesto to fall back upon to keep your vision clear and to hold yourself accountable to your original intents.