As a die hard tester, my first question would be, &quot;what price points did you test?&quot;<p>$299, $399, $499?<p>For example, you said you have a 0.6% conversion rate and $99 price point point. Perhaps your conversion rate at $499 would drop to 0.3% but even so you just dramatically increased your profit<p>Often times mispricing (either too high or too low) is why startups fail.