What you call negativity is people that <i>care</i>.<p>Most companies in the world couldn&#x27;t dream of customers that care that deeply about the product. That doesn&#x27;t mean you shouldn&#x27;t take unpopular decisions when necessary, but it means you have to be deeply in contact with what your users care about.<p>Apparently Firefox users didn&#x27;t care much for commercials in the browsers. Who knew?