True - but how is the Yahoo of today different from the Yahoo of 2012? Yahoo has always been a bulging cupboard full of random services, and that hasn&#x27;t changed.<p>One of the things Jobs brought back to Apple was strategy - not just a strategy for specific products, but a focus on creating certain kinds of customer experiences and expectations.<p>Mayer hasn&#x27;t done anything similar at Yahoo. She&#x27;s been a tactical manager, not a strategic CEO. She keeps <i>trying</i> to do strategy with things like Project Index, but most of her acquisitions and ideas seem to have been impulse buys - arguably on the premise that the typical Yahoo user is someone a lot like herself.