Related to the snarky comments about how this relates to Google&#x27;s search&#x2F;advertising business...that raises an interesting question: why isn&#x27;t this filed under <i>Alphabet Inc.</i> rather than Google? I thought that was the purpose of having Alphabet, to be the umbrella over old-Google&#x27;s old and new businesses?<p>edit: I can answer my own question: this was published on December 3, 2015. But it was filed May 28, 2014, which was created in 2015.