Compared to three years ago, there are fewer game Kickstarters that offer physical rewards, and that&#x27;s a good thing.<p>A lot of early campaigns wound up with a bunch of orders for physical goods (deluxe editions, t-shirts, figurines) that have a high marginal cost. Later (smarter) campaigns are offering digital art books and soundtracks instead, which have almost no marginal cost.<p>In short, don&#x27;t get into the T-shirt &#x2F; CD business TOO, in addition to your main product, if you can avoid it.