It is not the anti-monopolistic authorities (who are part of the system, anyway), but WE_THE_PEOPLE who need to do something, so that competition is assured. WE need to keep switching services and not let one service rule everything.<p>Be it messengers, social networking apps, eCommerce stores, ERP software, anything - If we choose one organization to rule them all, it won&#x27;t be very long before they start showing the traits of that one Saruman&#x27;s ring that rules them all.