To be fair, Starbucks calls their thing a &quot;caramel macchiato&quot;.  I&#x27;m not sure they are fully to blame for people inexplicably deciding that &quot;macchiato&quot; on its own somehow means &quot;cup of caramel sauce&quot;.<p>For the flat white, I understand the concern about sizing, but I can&#x27;t see it making any kind of sense economically to keep specially-sized cups on hand for this, nor can I see serving it &quot;with room&quot; in an 8oz cup, since they&#x27;d constantly get people asking why it&#x27;s not full.  Realistically, pretty much no one is ordering an 8oz cup of anything in Starbucks, anyway.  Everyone thinks they need 16 ounces of milk with their coffee.  Hard to justify a lot of concern about serving the perfect 5.5oz size when the most common word before &quot;flat white&quot; is probably &quot;grande&quot;.  And that&#x27;s not just at Starbucks, but at pretty much any cafe in the US.