I can confidently say this: I&#x27;m highly knowledgeable of what several big-name companies are doing, and it&#x27;s not as big of a difference as they market it to be. For one, there are still ratings behind the scenes so it&#x27;s actually just making the process less transparent than before. For the other (one of which is named in the title of this post), they haven&#x27;t figured out what they&#x27;ll be doing instead, which means it may just be lipstick on a pig.