&gt;&gt;&gt; I never quite grasp how the above isn&#x27;t just a matter of intuition to anyone working in the tech sector. Google Analytics thrives on developers&#x27; laziness in my opinion.<p>Ah, the &quot;not invented here&quot; syndrome!<p>There are tons of things that you could do &quot;in a couple of weeks&quot; that more or less work. However, it doesn&#x27;t mean you have to or even that it would be a good idea.<p>If all developers adopted the attitude that you have expressed, there would be thousands of sad sad developers who need to maintain shitty in-house analytics system because someone once said &quot;I could do it in a week&quot;. There are tons of awful CMSes already because someone once said &quot;I could do better than wordpress&quot; &#x2F; &quot;I could create a better framework&quot; &#x2F; etc.<p>In a lot of the cases, GA is just good enough. Sure, you might need to spend some time to explore its features (custom dimensions, etc), there&#x27;s more to GA than a number of pageviews for a given day. There are cases when GA is not enough. Fair enough. But it&#x27;s definitely not the majority of the cases.<p>Sure, it makes sense for SpiderOak given it&#x27;s target audience. However, there&#x27;s no need to make such a generic statement about &#x27;anyone working in the tech&#x27;.