The thing that is silly about that is related to cost of acquisition and retention of customers.  If a company is able to get more data quicker they are more valuable to the customer and will most like be used and retained by the customer.  If organizations are offering storage as a solution while at the same time trying to minimize the costs of that solution, by minimizing the utilization of that storage; they are exchanging fixed costs associated with storage (that should be easily built into pricing) for large variable costs related to customer acquisition, retention, and branding.