I think smart pay systems might help here. I&#x27;m not an avid reviewer - I just don&#x27;t care enough for it to be worth my time. However, uber makes it part of the workflow. To get another ride I either need to make a rating or skip making a rating - so I make a rating. And it only takes one click. I suspect if Apple Pay or Google&#x27;s equivalent had a similar process they would be able to generate some very sold scores for local businesses since they have both identify and proof of purchase.