I think the nature of ads is fundamentally changing from clear-cut commercials and poorly-integrated pop ups towards product placement, PR&#x2F;ad firm trend manufacturing, and &quot;native content&quot; - aka ads that read as serious articles without disclosure.<p>It would be easy to make the best ads ever through VR. Sprinkle some coke bottles and billboards into whatever first generation games come out for Oculus. For immersion&#x27;s sake, of course. Create a Coke Cafe where you can talk to your friends in a virtual environment for free. The best part? You don&#x27;t have to pay for physical objects or real estate. Create a few models, pay the dev studio&#x2F;Facebook, and you&#x27;re done.<p>Rather than being constrained by a screen (TV, computer, Apple Watch), VR ads could have so much room for creativity given a fully immersive and completely absorbing experience. And, just like Facebook and Snapchat have done to drive user growth, if we stay ahead of the adoption curve we probably won&#x27;t see them until the tech is boring anyways.<p>There&#x27;s a fine line between great ads, games, movies, shows, etc. - they&#x27;re all different forms of entertainment w&#x2F; different agendas and different reasons for existing, but if they entertain, that&#x27;s all that matters at the end of the day.