The Case anecdote doesn&#x27;t address her desired usage (at least not as presented in the pdf). Maybe she ends up using the service a great deal more at the flat rate, with it&#x27;s significantly lower marginal price.<p>It&#x27;d be nice if it laid out her perception of what would be fair (we have roughly one data point, that the hourly rate at the time the conversation happened is unfair) and what the economics looked like for AOL (perhaps they could have substantially reduced the hourly price but were good at math and figured that a flat rate was the more profitable path).