You&#x27;re free to charge differently, but people are also free to not use your software. If you actually had this on your pricing page you&#x27;re facing all sorts of problems.<p>Firstly there are a lot of veterans out there, plus family members and friends. There is a good change they&#x27;ll either not choose your product or advocate not choosing it.
Secondly companies like to avoid risk, and reputational risk is a big form of risk. Firstly you&#x27;re less likely to be allowed to reference a company as a client on a website that proclaims this policy. Secondly it is an added risk to be named as a client, it is an easy viral article for someone to produce tarring every client. Thirdly it frankly makes you look unprofessional and thus someone I don&#x27;t want to do business with.<p>I&#x27;m in the military and I don&#x27;t mind people who have a problem with what we do. Conscientious objectors display some of the greatest moral courage around. If you said you didn&#x27;t want to sell to the military&#x2F;gov then fair play, I can respect that. Charging more tells me your morals are susceptible to monetary influence.