The most eloquent explanation of the problem of incentives this creates I&#x27;ve seen is that it dosen&#x27;t incentivise your isp to provide the fastest, best service. Instead in a world where this is an accepted practice, in incentivises your ISP to provide awful, inadequate service to everyone that isn&#x27;t paying them for special treatment.<p>Eg, they will keep data caps tiny, because its better for them if every service with a lot of data usage comes to them to pay for a bypass. This is categorically massively punishing to smaller players without money and connections.<p>In a nation where most people are served by what is effectively a non-competeing cartel of companies, allowing strong anti-user incentives to exist is a very bad idea, because they wont just be out-competed by a less exploitative company.<p>Perfect isn&#x27;t being the enemy of good in this case, &quot;good enough&quot; is being the enemy of things meaningfully improving, ever.