Some good stories related to this via Chris Sacca on TWIS <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=SK4ezQrTqFw&amp;ab_channel=ThisWeekInStartups" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=SK4ezQrTqFw&amp;ab_channel=ThisW...</a><p>Essentially Zuckerberg treated the IPO process with contempt, was cavalier and unorthodox, offending many Wall Streeters.  &#x27;The Hoodie&#x27; legend exploded during this period, as did perception that Facebook was hopeless on mobile AND had poor leadership.<p>Both turned out to be false, as FB post-2012 found a way to monetize mobile and Zuckerberg grew into his role as CEO, now telling jokes in Chinese and managing the press more effectively.