This. I think this is much more in line with the recurring donation model they have already launched. The next logical step is simply to say &quot;Hey you know all those non-profits there? They will now be accompanied by your favorite personalities, publications, podcasters, apps etc that you&#x27;re already sharing here.&quot;<p>Facebook being Facebook, it could morph still further to become Kickstarter and even an investment platform (AngelList) eventually, but patronage is the more natural fit.