I am <i>nobody</i> but I have had to actively lower my profile. Historically, I tended to attract a lot of attention in a way that goes bad places. I have worked hard to figure out how to get more attention on my work and off of <i>me</i> per se. So, some lessons learned:<p>You can <i>stay stealth</i> while getting early users by doing one or more the following:<p>1) Brainstorm a list of ways to frame the concept. Find one that is low key, boring as hell and sounds anything but <i>revolutionary</i>. Just indicate &quot;We slightly tweak (totally ordinary thing).&quot;<p>2) Use a social medium to reach out to people who seem like they might be interested. Offer them a private invitation in exchange for feedback.<p>3) Get initial feedback from friends&#x2F;family&#x2F;some other limited social circle where you feel comfortable talking to them and you feel they might have some clue what they are talking about.<p>4) Be as public as you want without actively promoting it, but be careful to not give away the secret sauce part of the idea.