That&#x27;s obviously important but it seems more likely the business model was just not viable.  The company was VC-funded [1], so they were looking for something that would either generate solid profits or be strategic for potential acquirers within some reasonably short period of time.<p>From reading the Crunchbase profile it&#x27;s somewhat hard to see how they would have achieved those goals.  I would say their chances would have been a lot better if they were piggy-backing off an existing community rather than building the community <i>and</i> platform simultaneously.  Maybe based on their experience somebody else will be able to pull it off.  It&#x27;s a reasonable idea.  You can&#x27;t fault them for trying.<p>[1] <a href="https:&#x2F;&#x2F;www.crunchbase.com&#x2F;organization&#x2F;assembly#&#x2F;entity" rel="nofollow">https:&#x2F;&#x2F;www.crunchbase.com&#x2F;organization&#x2F;assembly#&#x2F;entity</a>