Both Twitter and Google help you find information you&#x27;re interested in. The internet is massive so sorting and serving useful content to a user is valuable.<p>Google finds this information based on keywords. Twitter finds this information by looking at conversations and people you are interested in.<p>Saying Google and Twitter are in no way comparable isn&#x27;t helpful. They are comparable though certainly different!<p>Google has better information on your preferences and exactly what you&#x27;re interested in. That doesn&#x27;t mean Twitter doesn&#x27;t have good information.<p>If you follow a ton of yoga instructors then Twitter can feature yoga ads in your feed.  While not as targeted as Google ads they still provide value to the user and the advertiser.<p>I don&#x27;t want to get into an argument, just wanted to explain where I was coming from.