Honestly, this reads like an argument from an advertiser trying to justify their purpose.<p>Where a box is on the shelf - at least in every supermarket I&#x27;ve visited - has no effect on the convenience of the product. So that&#x27;s a stretch.<p>I don&#x27;t have kids but I am aware of the phenomenon of children making choices that an adult would not make. I won&#x27;t assert that I would never buy my kid the cereal s&#x2F;he wanted because it was marketed to them, but I will suggest that the value of entertainment gets canceled out by my feeling like a bad parent in that situation. Maybe I&#x27;m just bitter because my parents wouldn&#x27;t buy me the fancy-box cereal.<p>Finally, I think Gucci is in the image business, which I agree is heavily dependent on advertising to sell the image. Without advertising it wouldn&#x27;t surprise me if Gucci didn&#x27;t exist. If your self-worth is tied up in what shoes you wear then I agree, advertising has added value here.