At one point no one knew what ISIS meant. This article is trying to educate about use of a better term. There are plenty of words that go out of style. &quot;ISIS&quot; is no more pronounceable than Daesh. Is-is? Ice-iss? Eye...Ess...Eye...Ess? Auto-correct dictionaries should reflect modern usage, not the other way around. The advantages of the term Daesh are clear from the article. None of the disadvantages listed seem significant in comparison to the strategic value of using a term that accurately reflects how most of the world views the matter as opposed to a term that favors the terrorist group.