&quot;Pronouncing it Jiff vs. GIF still remains unresolved.&quot; - Maybe for other people, but for me there was never a debate. (reading &quot;Jiff vs. GIF&quot; aloud just makes the whole thing seem even more ridiculous. If it is pronounced &quot;jiff&quot; then why does asking if it should be &quot;jiff vs GIF&quot; make any sense?)