There are some good points made, and I do believe this is a solvable problem, but I also view google and apples entry into car building as naive on some levels. I am way oversimplifying but it strikes me as a plot to &quot;silicon valley&quot;. Hooli&#x27;s CEO telling the board&#x2F;company all hands one day after meeting with his guru- WERE GONNA BUILD A CAR!!! 
Everyone looks at each other incredulously and says &quot;umm ok, I guess we&#x27;re gonna build a car&quot;. Then queue the subplot that 90% of the engineers never learned to drive and bighead is the only driver...<p>I know this isn&#x27;t the real case, and I know some brilliant people are working the problem for these companies, but I think that a better approach would be for a tech company to team up with the hardware company and leverage their combined strengths. That would probably yield a better product that is less &quot;Jony Ive&#x27;s magical mystery mobile&quot;. Shallow or not, that google car would embarrass me to ride in.