Netflix has sponsored all this cutting edge research on recommendation engines, and it can predict very well how much I&#x27;m going to enjoy something.  Why in the world won&#x27;t it just show me a list of 4 and 5 star things?  Are they afraid I&#x27;ll just watch those things over the course of a month then stop subscribing?<p>The clunkiness of their UI isn&#x27;t incompetence, it&#x27;s by choice, right? Or am I missing some important part of their UI that&#x27;s hiding in plain sight somewhere?