You pay a penny to read an article. If they show you an ad and you find that objectionable, withhold future pennies. Further, inform anyone who will listen that the publisher is being dishonest about ads. Anyone who finds this objectionable will likewise withhold their pennies.<p>What makes this hypothetical microtransaction-based market different from classical publishing&#x2F;broadcasting is the lack of friction on the internet. <i>Friendster, Myspace, Digg et al.</i> is the lesson we should all take to heart.