It is not good for business.  Journalists almost invariably corrupt any message one is trying to deliver.  The return, on time and energy invested, ranges from &quot;very poor&quot; to &quot;negative&quot;.  It is the worst kind of market engagement, rarely attracting more than a herd of tyre-kickers.  Good luck generating qualifiable leads from press coverage.<p>Sorry to hear that Jessica learned this the shittiest possible way.  I had it easier, being simply misquoted on two occasions and seeing the pattern.<p>NB: Analysts are slightly better, because they take time to understand market structures, technology trends and value chains.  This is because people pay them for information, rather than for column filler.  It is not a coincidence that really good PR people move up to AR where they may actually see some benefit for their efforts.