&gt; What I am interested in, is whether this is detectable from background noise of people using Twitter more because it is in the news.<p>Probably not, or at least I&#x27;m sure there&#x27;s <i>some</i> percentage of users who were oblivious to the fact they could &quot;favorite&quot; something. Now they know, and now they&#x27;re using it (or were reminded?). That said, I&#x27;m sure there&#x27;s also a non-trivial number of users who feel as I do.<p>I&#x27;m sure their UX folks entertained the idea of having both (liking via hearts + bookmarking via favorites) and decided it would be too disruptive to change at this point. I can&#x27;t really blame them, but I do have to wonder: Are those use cases substantially different enough to warrant having both, or is the advantage of having a single &quot;like&quot; feature (fairly well understood, even across platforms--think Facebook) a more overriding concern with greater utility while maintaining simplicity?<p>It definitely sucks for people who were using favorites for what they were (or thought they were) intended only to have it changed up.