OK, I see: the original example involved dealing with lots of small chains. I failed to catch that, as that&#x27;s not how larger chains like Best Buy and Wal-Mart work (you tend to just deal with them directly, and they can demand that by being large), and for my kind of business they are whom I care about ;P.<p>FWIW, I thereby will argue that Facebook is acting more like a &quot;retailer&quot; than either a landlord or a distributor ;P. You are trying to get space on their shelves so people &quot;browsing&quot; see the things you are selling. You technically can create your own store somewhere, but people don&#x27;t randomly browse there.<p>One of my favorite stories of the relationship between a retailer and a supplier is that of Wal-Mart dealing with record labels in the mid-2000s. Wal-Mart, Target, and Best Buy represented over half of all music sales, but from the perspective of those stores music was, at best, a loss-leader for stereo systems.<p><a href="http:&#x2F;&#x2F;www.rollingstone.com&#x2F;music&#x2F;news&#x2F;wal-mart-wants-10-cds-20041012" rel="nofollow">http:&#x2F;&#x2F;www.rollingstone.com&#x2F;music&#x2F;news&#x2F;wal-mart-wants-10-cds...</a><p>&gt; &quot;This wasn&#x27;t framed as a gentle negotiation,&quot; says one label rep. &quot;It&#x27;s a line in the sand -- you don&#x27;t do this, then the threat is this.&quot; (Wal-Mart denies these claims.) ... &quot;We&#x27;re in such a competitive world, and you can&#x27;t reach consumers if you&#x27;re not in Wal-Mart,&quot; admits another label executive.<p>&gt; While Wal-Mart represents nearly twenty percent of major-label music sales, music represents only about two percent of Wal-Mart&#x27;s total sales. &quot;If they got out of selling music, it would mean nothing to them,&quot; says another label executive. &quot;This keeps me awake at night.&quot;<p>&gt; For the music industry, having such a dominant retailer is like being stuck in a bad marriage. Whereas traditional music retailers took advertising money from the labels to push new releases in Sunday newspaper circulars, Wal-Mart barely advertises locally. It relies on national campaigns, where it promotes its own low-price policy. &quot;Wal-Mart has no long-term care for an individual artist or marketing plan, unlike the specialty stores, which were a real business partner,&quot; says one former distribution executive. &quot;At Wal-Mart, we&#x27;re a commodity and have to fight for shelf space like Colgate fights for shelf space.&quot;