After reading the article, I feel like the Acceptable Ads program is a little more complicated than the &quot;extortion&quot; some are calling it. The tiered scheme where &quot;small websites&quot; can apply for free and only &quot;larger properties&quot; pay seems like it could be a reasonable way of dealing with the financial overhead of maintaining the list <i>if</i> it&#x27;s run fairly and transparently; that transparency seems to be lacking at the moment, but that may be changing soon (&quot;We’re inviting a completely independent review board to take over, enforce and oversee our Acceptable Ads initiative&quot;).