Your providing a service not teaching a religion.  No 1 most perversive failure in all tech projects, ignoring your end user.<p>Apple creates devices that are user friendly, they win.  Guy creates software that&#x27;s pain in the bum to use and requires a manual, they lose.<p>Now more then ever users expect a stylish non-complicated experience.  If you don&#x27;t provide that then users will just move on to the next alternative.