The issue isn&#x27;t so much about which marketing channel works best (i.e. traditional vs digital) but about the psychological levers of persuassion. People don&#x27;t like &quot;conversing&quot; and &quot;engaging&quot; with brands. That&#x27;s why social media doesn&#x27;t work. Social media is supposed to be social and not commercial.<p>As the article said, it&#x27;s low cognitive involvement that works best, not brand loyalty. That&#x27;s why advertisers are using the Low Attention Processing Model.[1] With this particular advertising strategy, brand information is &#x27;acquired&#x27; at low and even zero attention levels using implicit learning.[2] Implicit learning cannot analyse or re-interpret anything. The information goes directly to the subconscious mind.<p>If so, then we are silently influenced by ambient images and messages around us. Advertisers could be affecting our decision making and even outlook on life in ways we can&#x27;t perceive. This has been the driving inspiration for these posters I designed: <a href="http:&#x2F;&#x2F;subliminalzen.com" rel="nofollow">http:&#x2F;&#x2F;subliminalzen.com</a>.<p>Essentially, if anyone is going to advertise to my subconscious mind, it&#x27;s going to be me. And I&#x27;d rather acquire positive habits and character traits than an emotional connection to a product.<p>[1] <a href="http:&#x2F;&#x2F;journals.cambridge.org&#x2F;action&#x2F;displayAbstract?fromPage=online&amp;aid=364813&amp;fileId=S0021849905050282" rel="nofollow">http:&#x2F;&#x2F;journals.cambridge.org&#x2F;action&#x2F;displayAbstract?fromPag...</a><p>[2] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Implicit_learning" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Implicit_learning</a>