I would argue that if you purchase a Health Care &amp; Insurance Service plan from a megacorp, that corporation should be responsible for providing medical education and advocacy services to their customers.<p>Eg. If you have a plan with Blue Cross, they should have both software and individuals that can advise and be a resource to you. Maybe these are medical students, or some 2 year medical advocacy degree, RN, pharmacist - someone with some experience working&#x2F;studying in the health care industry.  So you go to the doctor and the doctor says, this is my diagnosis, here is a treatment plan, you call up your Health Care Advocate and they review with you as a second set of eyes on the issue. Maybe it all checks out, maybe there is a generic that could save you a ton of money, maybe there is a new drug that works better and your doctor was just going through the motions and isn&#x27;t up to date on the drugs for your particular issue, but either way, having someone else there to help you get the best care would be a huge benefit, and thus a huge industry opportunity.