While true, they&#x27;re one of a small handful of English language mainstream global news publications able to command premium subscriptions. I&#x27;m not sure to what degree you can generalize their success to publications with a less well-established brand. That&#x27;s not to say there aren&#x27;t alternatives to clickbait though. There are a couple of newish tech news sites that don&#x27;t go the listicle and clickbait route.