Aside from ads, freedom of choice with respect to just what you watch seem to be the other key motivator.<p>With the capability of streaming and on-demand services, why would any consumer put up with having to choose any channel with a fixed programming schedule? I almost certainly don&#x27;t want to watch what you&#x27;re trying to sell.<p>No other industry seems to operate in this manner. When it comes to books, games, music, etc, consumers choose specific products. With cable TV you don&#x27;t get that granularity of choice. Netflix just brings the traditional TV model into alignment with seemingly everything else.<p>Anecdotally, cable prices seem to rise but the new channels that are sold to me as a benefit are the exact opposite of what I watch. More sports channels? Despite me having never tuned into a single one? If you&#x27;re going to profile me, at least make an effort to do it well.