Pay attention to this.  This is how you do marketing.  Product is bog-standard, but fires all on cylinders to become a successful product:<p>It&#x27;s targeted and priced smartly between the overly-simplified and the enthusiast.  It tries to do nothing new, just to cover its own existing market.<p>Its page uses bright, clear photographs and confident assertions mixed with a bit of intrigue (&quot;hidden&quot; features) and scarcity (a &quot;limited&quot; edition).  It includes values alignment (&quot;independent&quot; and &quot;open-source&quot;), technical specifications, very few links to lead you away from the home page and the opportunity to buy as many as you want from the home page.<p>It also has incredible rock star recommendations from music magazines.<p>This is why people staying up all night to design a better mouse trap need to study marketing instead.