When someone raises this concern, I ask who hosts their personal email. 30-50% use a legacy free Google Apps account or Gmail. When I ask why, it&#x27;s a variation on &quot;because FastMail costs ~$40&#x2F;year.&quot;<p>Of the rest, more than half host their own MX. While that&#x27;s totally reasonable, it means the percentage of people willing to pay just $3&#x2F;month to be a customer is even smaller than it seems. And $40&#x2F;year is the cheapest that one could ever hope &quot;being a customer&quot; would cost.<p>So, lots of people say they want to be customers, but even when doing so is close to free, very few actually do.<p>(Nothing wrong with using Google because it&#x27;s free, only while concurrently claiming to want to be a customer. I agree with your point and I&#x27;m a happy FastMail customer. I&#x27;m amazed FastMail can make a profit at $40 and it&#x27;s a huge credit to them that they can.)