I&#x27;ve been on the advertiser end (of Facebook and Google ads) and it didn&#x27;t work. At all. I guess this is what you mean with &#x27;being brutal on inexperienced advertisers&#x27;, and I want to believe you.<p>Most of the time, I&#x27;ve been at the receiving end of advertising as a publisher (web&#x2F;mobile). And I&#x27;m looking at the money stream from a different angle. What I hope (and fear the opposite of) is that for all the money I make with advertising (plus Google&#x27;s share) there&#x27;s actually more money earned (profit) by the advertisers. Because only then the system as a whole is sustainable as it is now.