<i>And it&#x27;s based on their business relationship with certain providers.</i><p>If the bar to establish the business relationship was onerous, I&#x27;d completely agree. T-Mobile is undermining the argument by stating (whether true or not remains to be seen) that a qualifying website need only sign up to participate.<p><i>Not a fastlane, but still counter to the spirit of net neutrality.</i><p>The purpose of the net neutrality regulations were to provide equitable treatment in favour of end users. I&#x27;m struggling to see how giving end consumers more of what they want for the same price (zero-rating with an option to opt-out) is counter to the initial spirit of the net neutrality regulation.<p>I think that current net neutrality regulations settled into a position that network operators shouldn&#x27;t unduly (or at all) influence or favour certain endpoints over others. However, by providing this type of optional zero-rating, T-Mobile is firing the first salvo to force pro-net neutrality groups to more sharply understand and define the true incentives driving their respective agendas. If pro-nn groups don&#x27;t respond to this the right way, then similar to the way that zero-rated streaming audio was used as a precedent to bring in these optional zero-rated streaming video, precedent upon precedent will build upon each other.<p>I&#x27;m not sure if this is simply a loss-leading tactic by T-Mobile to gain market share, or if this is part of a longer-term play to form a beachhead from which to dismantle the entire net neutrality Title II regulations.