&gt; People do care about it, they just don&#x27;t think about it that often, or only think about people seeing their tamest online behaviour.<p>There&#x27;s also a big difference between not caring and caring, but feeling powerless to actually do anything about it.<p>For any of these larger privacy issues, most people <i>are</i> powerless to make significant changes. I can&#x27;t prevent Google from driving its Street View cars by my house. I can&#x27;t prevent Facebook from making shadow profiles about me. I can&#x27;t prevent the NSA from conducting mass surveillance, etc.