Much of this may be a reaction to the technology market maturing, with many more people being intimately familiar with how to use technology and new features spreading faster by word of mouth.<p>When the Mac came out, you had to teach people how to use a computer through the interface.  Few people had prior experience with them, and it was unlikely that they&#x27;d be able to sit down with you and explain it.<p>Now, it is a fairly good bet that somebody you know has the product you&#x27;re about to buy, and will happily tell you what you can do with it.  Apple has sold more Apple Watches in the past 6 months than they did Apple IIs in its entire production run from 1977-1993.  If you don&#x27;t have a friend who will show off the latest features, you can easily Google for them, or read about them on any one of a number of online blogs dedicated to surfacing cool features.<p>It&#x27;s a different <i>social</i> environment, not just a different technical one.  Design is as much about understanding the environment you operate in than it is about the product itself, and the principles change as the environment does.