Then we should call it &quot;Service Valley&quot; and the people doing this &quot;business men&quot;, not &quot;Silicon Valley&quot; and &quot;software <i>engineer</i>&quot;.<p>Even comparing the engineering complexity of what Google does, and what Airbnb, Uber, etc do is impossible. Many large unicorns are doing nothing new, or special. They are only clicking existing technology together. Which means they are very easy to outcompete, too.