I&#x27;ll reiterate a point I believe to be true.<p>I don&#x27;t think it&#x27;s a case of the public not really caring about their privacy, I think it&#x27;s a case of them not fully understandind exactly what data is collected on them and how it can be used nefariously by companies and by their government.<p>We in the tech field tend to have an above average knowledge of these things but Joe Public is very ignorant of it.<p>I believe if people knew exactly what was being collected and how profiles of their entire lives, their thoughts, their actions and their potential thoughts and actions, they would be a lot less happy about it.<p>The problem is educating people who probably already have enough shit to think about in their own lives and convincing them that this isn&#x27;t all conspiracy theory.<p>It&#x27;s a monumental task.