In my experience working as a consultant across multiple organisations, not <i>enough</i> people have been doing this.<p>As for a putting a name on it - a name can help spread the idea (ubiquitous language and all that), but it can lead to abuse and cargo-culting.<p>I believe a label is often helpful during the &#x27;innovation&#x27; and &#x27;early adoption&#x27; diffusion of innovation phase, and this is firmly where mobbing is at the moment