Great article by Bill Gurley that explains some of the factors that drive revenue multiples: <a href="http:&#x2F;&#x2F;abovethecrowd.com&#x2F;2011&#x2F;05&#x2F;24&#x2F;all-revenue-is-not-created-equal-the-keys-to-the-10x-revenue-club&#x2F;" rel="nofollow">http:&#x2F;&#x2F;abovethecrowd.com&#x2F;2011&#x2F;05&#x2F;24&#x2F;all-revenue-is-not-creat...</a>