&gt;Except that it&#x27;s really hard to read on a wide screen.<p>I think the issue is - who gets to decide how wide the content is. Is it the user or the website? Or to put it another way, does the act of maximizing a window represent an intent or does it represent a default error state that needs to be worked around by laying out the content in a different way.<p>I think that the user should get to decide how wide they want the content to be. For almost all GUI applications &#x27;Maximize&#x27; has always meant &quot;I want to see more of it&quot;.<p>&gt;There are good reasons for things in design like column&#x2F;page width&#x2F;ratios, margins, line spacing, font family&#x2F;size etc. purely from usability standpoint (ignoring subjective&#x2F;stylistic choices).<p>What are those non-subjective reasons?