No, you&#x27;re spot on. It&#x27;s a wildly incorrect premise.<p>Example: Apple is a $670 billion company. We don&#x27;t all have to own smart phones. We all have to sleep at night, therefore Beds &#x27;R Us must be worth ten times what Apple is.<p>You&#x27;d be hard pressed to invent a more comical economic premise than the one used to compare Rent the Runway to Netflix. It&#x27;s in the same fantasy league as proclaiming: if I can only capture 1% of the oil industry, my company will be huge!<p>Or put another: why aren&#x27;t lettuce farms worth 100 times what the NY Yankees are?!? Surely lettuce is higher on the needs table than baseball much less one MLB baseball team!