Venture backed delivery businesses have jumped the shark. EUR 2.99 for a delivery? For city-wide point to point? Within an hour?<p>Pizza delivery companies have been doing this for decades, but they&#x27;ve been surviving off of a product that has &gt;$20 sales prices and &gt;90% margins pre-delivery, paying below-subsistence wages, aggregating deliveries due to meal time peak behavior, consolidating pickup areas to single restaurant locations, and constraining delivery areas to something more akin to a neighborhood than an entire city.<p>Amazon has tried for years to get low margin grocery delivery to work with sophisticated state of the art logistics software and the cash flow muscle of Amazon to push for market penetration and subsequent delivery density, and the <i>only</i> strategy that worked for them was raising prices. There is no way this business goes anywhere without changing their pricing model or the laws of physics.