Hm..  Well that seems to be a shame.. This follows a weird trend of non-profits monetizing their brand-symbol of endorsement or support.  Reading about this reminds me of another non profit that I dislike a decent amount, the Susan G Komen Foundation which has been known to aggresively protect their trademarks to the point of suing other smaller charities[0].  You are right that the AHA is certainly worth keeping an eye on.<p>[0]: <a href="http:&#x2F;&#x2F;www.huffingtonpost.com&#x2F;2010&#x2F;12&#x2F;07&#x2F;komen-foundation-charities-cure_n_793176.html" rel="nofollow">http:&#x2F;&#x2F;www.huffingtonpost.com&#x2F;2010&#x2F;12&#x2F;07&#x2F;komen-foundation-ch...</a>