The differences are two-fold:<p>(1) There are multiple competing distributors who compete for your business. On the other hand, Facebook holds a monopoly on the time spent on its page and is incredibly dominant.<p>(2) Distributors don&#x27;t typically compete with producers, but Facebook does. It also has &quot;owned&quot; content (friend&#x27;s updates, videos, etc.) which it can serve without giving any traffic to media producers. This gives it a much stronger negotiating advantage.