Yea, that confused the hell out of me.<p><i>edit</i>: To me, the problem is that they&#x27;re using `Google+` as branding, and `+` as an identifier like `@`.<p>&gt; Goodbye Twitter@ Photos, Hello @Twitter Photos<p>Would be equally weird, imo. <i>(Albeit, less weird because we&#x27;re used to @foo and #foo)</i>