I remember reading this article about how newspapers have started tailoring their online headlines for Google&#x2F;SEO in 2006: <a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2006&#x2F;04&#x2F;09&#x2F;weekinreview&#x2F;09lohr.html" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2006&#x2F;04&#x2F;09&#x2F;weekinreview&#x2F;09lohr.html</a><p>More specifically, the NYTimes public editor wrote about headlines earlier this year: <a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2015&#x2F;04&#x2F;19&#x2F;public-editor&#x2F;hey-google-check-out-this-column-on-headlines.html" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2015&#x2F;04&#x2F;19&#x2F;public-editor&#x2F;hey-google-c...</a>