&gt; Overall, we have had little traction on the platform and that is because the idea will result in a huge cultural change so it will take a lot of effort to mobilize customers to try it out.<p>Or it&#x27;s a bad idea and nobody wants the product. Not every startup deserves to survive.<p>Sorry for the harsh words, but is sounds like what everyone involved in this project needs most is a brutal dose of honesty. There is no potential upside to miss out on. Just walk away.