I&#x27;m not crazy about it, but using just a last name feels different than first+last - to me the latter seems like an active endorsement. Also Telsa has been dead 50 years longer than Hopper, which helps. And some names become genericized, almost like brands do - Einstein was a person but is now a synonym for smart&#x2F;genius, so the Einstein Academy would bother me even less. Telsa feels somewhere between Hopper and Einstein on that scale.<p>I&#x27;d also have a problem with a &#x27;Steve Jobs school for iPhone app development&#x27; or the &#x27;Robin Williams comedy training centre&#x27;.