Having used them for a number of different applications, I can tell you that they are way better than QR codes from a &#x27;just works&#x27; perspective to the user. Now, the dev&#x2F;site team knows darn well that the hardest part of using beacons is getting the distances&#x2F;interference measured and dealt with, but at the end of the day the user shouldn&#x27;t have to do anything other than walk around and have your app installed on their phone.<p>That is key, they have to have your app installed (and allow the correct OS permissions). After that you can (on iOS at least) pop up alerts, passively track how people are moving through your space, see what the most popular spaces are, change your app context to show them details about where they&#x27;re standing, give them directions, etc.