I think the article goes off the rails where he says that the money going into advertising companies as investment ends up in the pay-out stream. I have seen no evidence of that to date (but I&#x27;m happy to be informed if there is such evidence). Up to there it is mostly accurate.<p>The path investor money takes if it ends up with the industry is that it is used to buy advertising for new products and services backed with investor money.<p>And so I also disagree with the conclusion. There will not be an implosion, but what there will be is a change of direction to maintain revenue. This has historically been true of advertising in general, ads today on TV for instance are totally different compared to ads on tv in the 90&#x27;s, the 80&#x27;, the 70&#x27;s and so on.