<p><pre><code>    &gt; The production of beautiful objects is only one
    &gt; small component of modern design…
</code></pre>
As the authors say, and as Steve Jobs and Jony Ive have reiterated in almost every Apple product launch, how something looks is only a small part of the design Apple focuses on. Historically, the priority is how things _work_.<p>This is probably the most misunderstood aspect of Apple products. A screenshot of software XYZ may look just as thoughtful as an Apple product, but rarely in practice is that true.