Hm, that&#x27;s interesting.  If true, it sounds like they need to take a lesson from nVidia and start providing more tools -- for example, the CUDA compiler, and libraries like cuDNN and cuFFT.<p>I&#x27;m sure you can do better by hand than the code generated by the CUDA compiler.  But people need something to get started with, and it&#x27;s probably good enough for a lot of applications.  In order to get adoption, the vendor has to meet developers closer to the application.<p>There are very few people writing assembly code from scratch anymore... and those that do are probably the kind of people who are designing their own hardware anyway!<p>It makes more sense for the vendor to be writing libraries in assembly, since they know the architecture best.  Then  apps can build on top of that in higher level languages.