Are family doctors able or willing to keep up on the flood of new medicines available, each of which may only apply to a handful of their patients?<p>Aren&#x27;t drug ads, in a way, a good method for matching medicines to the people who need them? As far as I know, your family physician isn&#x27;t going to call you when a new drug comes out that better treats your semi-rare, non-fatal condition - and patients aren&#x27;t going to read medical journals to discover new drugs to ask their doctor about.