1) People don&#x27;t really want to understand how they are getting fucked. They are getting fucked gently enough they don&#x27;t care.<p>2) There will be no reckoning. There will be &quot;bubbles&quot; like any other industry but, ultimately, they&#x27;ll recover at the same pace of housing did after 2008. I&#x27;m sure people who post these articles will be convinced that was the &quot;reckoning&quot; but it is just the normal cycle of business in the capitalist system.<p>3) All this article does is really re-hash the history that has existed for decades and, ultimately, is &quot;necessary&quot; for mass market sales. The corner mom &amp; pop doesn&#x27;t need to advertise in this manner because its local and the locals advertise for them via word of mouth. Its also dead outside of the service industry because even with the cost of advertising its cheaper to advertise+mass produce. [i.e. restaurants, barbers]