On (newer versions of) iOS, you don&#x27;t need to send someone to, say, yelp:&#x2F;&#x2F;rest_of_url to link them to the app anymore. In iOS 9 we have Universal App Links[0] that let you perform a redirect from an actual website link into your app.<p>For example, if you have Twitter for iOS installed on iOS 9 and you click on a link to <a href="https:&#x2F;&#x2F;twitter.com" rel="nofollow">https:&#x2F;&#x2F;twitter.com</a> in a Google search result, you switch into the app&#x27;s main screen immediately.<p>[0]: <a href="https:&#x2F;&#x2F;developer.apple.com&#x2F;library&#x2F;prerelease&#x2F;ios&#x2F;documentation&#x2F;General&#x2F;Conceptual&#x2F;AppSearch&#x2F;UniversalLinks.html" rel="nofollow">https:&#x2F;&#x2F;developer.apple.com&#x2F;library&#x2F;prerelease&#x2F;ios&#x2F;documenta...</a>