Wish I knew someone working in advertising (words not often spoken) so I could ask them but from a consumer point of view I have a suspicion that advertising is adapting just fine and shifting even more from overt to covert advertising. My friend&#x27;s gamedev company pays an ad agency to astroturf on amongst other places 4chan. I suspect now broadcasting is within the reach of anyone advertisers will take advantage of this mercilessly and you will not be able to tell it&#x27;s an ad because it will be coming from the same channels that normal people use. It already made online reviews worthless by making fake ones. Now every other form of communication will be suspect. Overt advertising at least isn&#x27;t immoral but this covert approach is a deception from the start. Must be horrible to know you&#x27;re making the world a slightly worse place to live in.