I think this is unlikely as facebook generating media for consumption isn&#x27;t part of their core competency.  It&#x27;s meant more to be a platform for connecting users together.<p>More compellingly, content generation could be owned by facebook if there was a limited set of content to generate.  Farms produce some limited subset of crops (e.g. corn, rice).  Netflix produces a limited set of tv shows.  Netflix with only the shows that netflix creates wouldn&#x27;t be as compelling without access to the other large corpus of shows.  The same would be for FB. While it could be argued that FB could generate its own content, like Apple&#x2F;Google apps on the app stores + other apps, I doubt that the cost&#x2F;benefit of FB becoming their own content producing shop will ever be compelling enough to kick out the existing media companies.