Yes. It is difficult to be innovative without the <i></i>right<i></i> IT infrastructure.<p>This does NOT mean investing lots of money in IT ... but it DOES mean being careful about what tools you use and about how they integrate together, and about how they can be modified as the needs of the business grow.<p>I.e. the organisation needs to focus on open standards and cross-platform APIs that can be built upon to meet short-term and site-specific needs rather than an over-reliance upon specific vendors or integrated and centralised toolchains that cannot be modified or built upon by individual sites and teams.