The outlier is the kitchen faucet, not the person. It&#x27;s <i>fact</i> that there exists multiple data-driven targeted advertising firms, and their data shows them that it works. That doesn&#x27;t mean that every single impression works, it means that a high enough (likely very low) percentage of the impressions work.<p>Now we can debate if it <i>ought</i> to work, if it&#x27;s ethical etc., but let&#x27;s get the facts straight, it <i>does</i> work.