Interesting, never heard of Wish before. Notwithstanding, pretty much a of fan of startups are built as a &#x27;traditional&#x27; business (built with a view to longevity, little hype, not looking for a quick cash out or acquisition). It&#x27;s a pretty bold move turning down Amazon. Amazon has the technical, market, and financial capital to squeeze them out [1]. The pinterest-like page dotted with curated items is a key differentiator, but seems to offer little advantage at best and an actual impediment to online shopping. It seems their main advantage will be relying on great curation channels and a close knit community with huge repeat purchasing.<p>[1] <a href="http:&#x2F;&#x2F;www.slate.com&#x2F;blogs&#x2F;future_tense&#x2F;2013&#x2F;10&#x2F;10&#x2F;amazon_book_how_jeff_bezos_went_thermonuclear_on_diapers_com.html" rel="nofollow">http:&#x2F;&#x2F;www.slate.com&#x2F;blogs&#x2F;future_tense&#x2F;2013&#x2F;10&#x2F;10&#x2F;amazon_bo...</a>