I&#x27;d be more likely to pay in exchange for no ads whatsoever than to pay money and continue to be exposed to essentially an unaccountable 3rd party (the ad network) when it comes to security issues like being served malware when that 3rd party gets hacked.<p>If micropayments were a thing I&#x27;d be  willing to pay $1 for a day pass to view an article on an infrequently read website as opposed to paying $50&#x2F;yr which is a complete waste of my money.