&gt; Today&#x27;s mindshare is tomorrow&#x27;s market share.<p>This is just nonsense. There are plenty of hyped startups&#x2F;products who went nowhere. Unless you understand how to market and execute you&#x27;re going nowhere. MongoDB has demonstrated they are seriously good at it and given how well 3.0 has been received (write lock gone, extremely fast performance, Call Me Maybe test fixed) they have a lot of momentum.<p>&gt; They are working on it, but they are being very conservative<p>Conservative being the operative word. You would think sometime in the last 20 years they would&#x27;ve tackled it.