True - which is why they did the cream as well. At the very least, this study tells us that the mindfulness meditation is a &#x27;more effective&#x27; placebo than the cream.<p>It&#x27;s very hard do really do in a &#x27;double blind&#x27; way - I would not be able to think of something that is to all appearances equal to the real mindfulness mediation, but actually only a fake. There&#x27;s no substance to it.<p>Do you have any suggestions to do it better?