Whether you like it or not, Silicon Valley startups do have a habit of overemphasizing the tech aspects of their companies to get the best talent. It isn&#x27;t a bad strategy, considering that it makes sure that your business or service isn&#x27;t susceptible to a technologically superior startup showing up and providing the same services. It is indeed true that there isn&#x27;t anything groundbreaking about Airbnb or Zenefits (at least technologically). Uber has disrupted the way we travel using technology. Though it isn&#x27;t as complex as Google, it is still a valid disruption using tech.<p>Well, it isn&#x27;t always true that unicorns are easy to outcompete. I could argue that Amazon (not AWS) isn&#x27;t anything special either. The point of a unicorn isn&#x27;t to develop complex tech. At scale, these companies are hard to beat.