I also fail to see how this service could possibly work. Based on my observation it is not like women walk into a store and know exactly what will look good on them just by looking at some dress hanging on the rack. The more fancy the dress the more fussy the whole process.<p>I have often wondered if a book-of-the-month type model would work with dresses. Lots of women have no real interest in following fashion, but they still want to look good. Just ship a new dress you know will fit and suit the women once a month (or week) and they keep it or ship it back.