I second this.<p>Focus on understanding the <i>VALUES</i> of the other people. If you feel the tests are important you have to get the others to see how the tests are valuable in a way that they value.<p>&quot;Fast feature delivery&quot; -- show how tests can deliver faster feature delivery ( it may be that the current tests actually slow down feature delivery )<p>&quot;Late nights&#x2F;Missed dates with SO&quot; -- show how tests can reduce late nights and get the person home.<p>&quot;Reliable schedule&quot;, etc...