I would define &quot;Good People&quot; as people who care more about giving to their users than taking their money.<p>There are predatory founders who are short term thinkers and there are long-term-create-value types of people. The type of people that understand and appreciate that serving your users is your most important goal and the reward comes as a result of that.<p>The examples you have of spamming, etc... is still in the spirit of serving their customers with a better experience and more value.<p>You have to break a few eggs to make an omelet.