&gt; such a core part of what the company has always stood for: music<p>Ummm, until the iPod (2001) Apple didn&#x27;t stand for music.  Apple&#x27;s been around since 1976, 39 years; it&#x27;s been a music-related company for fourteen of those years.<p>Indeed, Apple Computer had to assure Apple Corps (the Beatles&#x27; record label) that it wouldn&#x27;t enter the music business, which was the subject of lawsuits over the years (c.f. <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Apple_Corps_v_Apple_Computer" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Apple_Corps_v_Apple_Computer</a>).<p>Years ago, before I discovered Unix and freedom, I was a huge Apple fan. I loved Macs (understandable, when one compares them to Windows and DOS machines). Apple stood for user-friendliness, for ease of use, even for happiness or pleasure. It never stood for music back then.