I didn&#x27;t downvote, but you failed to explain how Facebook&#x27;s product could figuratively resemble a swarm of burrowing parasites.<p>The original author is trying to hint at his perception of Facebook as a time&#x2F;energy leech, and its ability to become deeply ingrained in someone&#x27;s life, to the point where the person might not even realize they&#x27;re carrying such a leech around. It also highlights the product&#x27;s highly distributed nature.<p>Seems a bit macabre and dramatic to me, but there you go.