I remember the google IPO well; I had resolved to only do trades my advisor liked at the time (I was 25 or so and well meaning, really!)<p>The street hated Google&#x27;s Dutch auction, and refused to push it to retail investors; a very unusual move at the time. The IPO estimates were at one point over $100, but if I recall correctly, the auction dropped down into the $80s, at which point at least one of the VCs pulled out of the IPO completely, preferring to hold their shares.<p>Anyway, despite these incredibly bullish indicators, my advisor didn&#x27;t like the IPO.<p>It was very complicated to participate in too; you couldn&#x27;t go through your normal channels. I think the complexity would be easily manageable by a modern UI&#x2F;UX pro; the underlying market mechanics aren&#x27;t that difficult. But hitting &#x27;90s era UI&#x2F;UX with unwilling brokers was a tall order.