I gotta say I certainly agree with this sentiment. I&#x27;m not sure about this particular company&#x27;s new direction change but over the years I&#x27;ve found you can get far more interaction with people if you can integrate directly into their favorite products versus offering something separate. This is also why I&#x27;m excited to see more opportunities of integration in newer versions of Android and iOS (specifically Siri &#x2F; Google Now). I only wish they were a bit more open (one of the main reasons I started a side project, simulated.io, to let anyone integrate into an artificial assistant though I still don&#x27;t have my MVP out so it&#x27;s still technically vaporware).