&gt; analytics companies are really going to become broader marketing companies, so instead of focusing on just gathering and visualizing data, they will give you more ways of acting on that data.<p>This tends to happen when they run out of money or start looking to make more money. See UrbanAirship, Localytics and many more. Good thing: It works for them. Bad thing: Products tend to get more expensive and to expensive for the small&#x2F;hobby guys.