Hmmm interesting.... I have had in depth conversations about this, and I strongly feel that you are missing something. Sure, in certain areas having a ipad&#x2F;square reader combo is not necessary. It may actually be detrimental I would imagine. I am not talking about some random small town in Missouri, I am talking about less trendy districts of a city or a coffee shop with a more old school vibe. BUT in large cities and metropolitan areas having a square reader instantly makes your company more trendy and part of an in crowd. This trend will continue to disseminate outward... not with the square reader necessarily, but with some new point of sale system. But already square is at the for front of this movement, we wont continue to use these old POS systems forever. Change will occur.