Marketing I think was the key here. The Steam Machine needs to appeal to people who are not previously exposed to PC gaming. 
People who already play PC games have PCs to play them and hooking up a computer to a television is trivial. Most of them probably know what the Steam Machine is, but if I asked any of my &#x27;XBox&#x27; or &#x27;Playstation&#x27; friends they wouldn&#x27;t have the slightest clue what Steam is, let alone the Steam Machine. Why would they? I haven&#x27;t seen any advertising anywhere.
In combination with the general negative stereotypes about PC gaming (not the least of which comes from the name PC Master Race) I don&#x27;t see any what that this could catch on.