Logos aren&#x27;t mindless fluff or artsy wallpaper that you slap on a project before sending it out the door. They&#x27;re often the first impression someone gets of your work, and using a thoughtless design says nothing good about what you value.<p>It doesn&#x27;t have to be this way. There are free software projects out there that have beautiful, thoughtful, iconic logos. Firefox is the first that comes to mind. The Linux penguin (while a bit odd) has grown on me too.