Museum software dev here.<p>Museum folks are pretty primitive in a way. Unlike websites, in a museum it&#x27;s really hard to know which exhibits or parts of exhibits are popular, and which are not. Maybe you have 100 paintings, but people ignore 90 of them? Or maybe you&#x27;d like to automatically play some audio commentary as a visitor approaches a display? Or something a little fancier?<p>Or maybe you&#x27;ve got a REALLY BUSY museum (think Louvre). It would be really nice to have a heat map of where everyone is. Too many people in that area? Let&#x27;s direct new visitors elsewhere.<p>There&#x27;s a lot of demand for things like this. iBeacons are reasonably horrible, but they&#x27;re less horrible than trying to use GPS indoors or relying on wifi for location detection.