But that is kind of the point. Like calling people of color &#x27;boy&#x27; in the more racially charged times of our (sadly fairly recent past) it is a powerful insult to someone, challenging them on many levels.<p>Calling this group daesh challenges everything about them, their legitimacy, their aspirations, and their leadership. That it has deeper meaning in Arabic is icing on the cake as far as crafting an insult goes.