Well that&#x27;s one anecdote, here&#x27;s another:<p>My first ever online purchase was direct from an advert.<p>I needed 128mb more RAM, so I bought it from crucial. I knew of crucial because a gaming forum I visited had a single banner advert for crucial that never changed, so I always noticed it.<p>Advertising works, and even if you think it doesn&#x27;t you&#x27;re wrong. Every day you&#x27;ll make purchasing decisions and often you&#x27;ll tend toward products you recognise the name of. That process doesn&#x27;t come from magic, it comes from advertising, the majority of which you&#x27;ll not even notice.