just a small observation: it is interesting that they use vimeo instead of facebook video player on newsroom.fb.com specifically in this case here <a href="http:&#x2F;&#x2F;newsroom.fb.com&#x2F;news&#x2F;2015&#x2F;11&#x2F;introducing-new-tools-for-nonprofits&#x2F;" rel="nofollow">http:&#x2F;&#x2F;newsroom.fb.com&#x2F;news&#x2F;2015&#x2F;11&#x2F;introducing-new-tools-fo...</a>