In the US, the consumer drives a lot of the healthcare decisions.<p>This has positives, as consumers can be more active participants in their health, but can also lead to people shopping for doctors who will prescribe the drugs that they want based on flimsy research and marketing.<p>Additionally, this is a great backdoor way for consumers to be &quot;educated&quot; about conditions they didn&#x27;t know they had. Consumers then would go to their doctor to talk about these things.<p>These advertisements are extremely effective at getting patients going to doctors about conditions they hadn&#x27;t necessarily discussed with the doctor before.