Because advertisers have a god-given right to our attention. I got that long ago. Which is one of the reasons I worked hard to get them out of my life as much as possible. Those ads may not be &#x27;killed soon&#x27; but they&#x27;re &#x27;killed for me&#x27; today and if it gets to the point where let&#x27;s say even HN would be infested with advertising then I would simply move offline and read books again or something like that. My eyeballs are mine, and so is my brain.