&gt; .But then the diamond cartel would just enact some sort of global &quot;Certified Blood Diamond&quot; program to prop up the traditional prices.<p>de Beer&#x27;s call this &quot;The Forevermark&quot;<p>like this : <a href="https:&#x2F;&#x2F;www.debeersgroup.com&#x2F;en&#x2F;building-forever&#x2F;our-stories&#x2F;Forevermark_opens_10m_diamond_grading_and_inscription_centre.html" rel="nofollow">https:&#x2F;&#x2F;www.debeersgroup.com&#x2F;en&#x2F;building-forever&#x2F;our-stories...</a>