<i>no different than developing different strains of tomatoes for size and color</i><p>I think it would be an oversimplification to compare a vegetable (OK, technically a fruit) to a drug with nearly 500 known compounds with varying effects depending on levels in the plant and physiology of the individual ingesting the compounds.<p>Producers currently aim for ball-park effects, appearance etc. However it would require a mix of medical testing at the individual (person) level and a map of effects with varying levels of compounds to achieve what I suggested. I&#x27;m not sure if you&#x27;ve ever tried a variety of strains but I can say they produce very different effects on mood and mind. It&#x27;s inconsistent and there&#x27;s no one kind of <i>high</i>. It&#x27;s not like alcohol.<p>Ignoring the medical aspects and instead looking at the market - coffee and tea are a great example. There&#x27;s the stuff that you can buy cheaply which you&#x27;ll find in the kitchen of small businesses or grandma&#x27;s cupboard and there&#x27;s the gourmet stuff that you&#x27;ll find at trendy cafes and restaurants. To condense my point - some producers will race to the bottom, others will play in the connoisseur market where good margins can be made. But there&#x27;s also a tonne of work to be done in the medical realm. This is just the beginning.