Part of the explosion in ad-tech companies are alternative ad-formats and methods.  The future lies in native ads - TripleLift (among others) is doing interesting things.  You&#x27;ll see more and more &quot;sponsored stories&quot;.  With Taboola&#x2F;Outbrain, brands can create their own content (giving new life to agencies).  We&#x27;ve experimented with embedding sponsored stories into digital properties (ex: a shoppable gift guide within a digital magazine&#x27;s website).