I&#x27;m not sure I understand exactly what you&#x27;re asking.<p>How is which industry growing? If you mean how is ad tech growing, it&#x27;s growing because digital advertising as a share of total advertising is growing. It&#x27;s mainly eating up advertising budgets that used to go to newspapers.<p>You can check out this article linked somewhere else in the thread for more data: <a href="http:&#x2F;&#x2F;www.bloomberg.com&#x2F;bw&#x2F;articles&#x2F;2014-03-03&#x2F;advertisings-century-of-flat-line-growth" rel="nofollow">http:&#x2F;&#x2F;www.bloomberg.com&#x2F;bw&#x2F;articles&#x2F;2014-03-03&#x2F;advertisings...</a>