That&#x27;s yelp.com detecting your mobile browser and asking whether to redirect you to a URL using its private (yelp:&#x2F;&#x2F; or somesuch) URL schema, which the app is then registered as the handler for.<p>This, on the other hand, is Google sending you directly to a yelp:&#x2F;&#x2F;-or-somesuch URL.<p>Basically, Google is taking charge of doing the client-negotiation step, so (if this catches on) sites don&#x27;t have to worry about doing that redirect themselves any more.