I presume it&#x27;s with reference to the coca&#x2F;cocoa confusion and the probably apocryphal story that they were inspired by seeing the word next to &quot;coca&quot; in the dictionary.<p>But yes, in a world where major brands have names which happen to be the founders&#x27; surname, slogans thought up at the last minute to fill space and logos designed by freelancers for pennies this was a corporation that thought the mere shape of the packaging was so integral to their future success they held a competition to design “a bottle so distinct that you would recognize if by feel in the dark or lying broken on the ground.” It&#x27;s not accidental that they achieved that.