Been working on this for a bit over 6 months. Its a spinoff of our main site, <a href="http:&#x2F;&#x2F;everydaycarry.com" rel="nofollow">http:&#x2F;&#x2F;everydaycarry.com</a> which is a place where you can find what different people carry with them every day. We figured the format would work just as well for mens fashion.