Lyft doesn&#x27;t take inventory risk, has a fixed fee structure and doesn&#x27;t perform most of the actual service (the drivers do). If you want to geek out, there are actually some standards for reporting gross vs net, see EITF 99-19 <a href="http:&#x2F;&#x2F;www.fasb.org&#x2F;jsp&#x2F;FASB&#x2F;Document_C&#x2F;DocumentPage?cid=1218220143525&amp;acceptedDisclaimer=true" rel="nofollow">http:&#x2F;&#x2F;www.fasb.org&#x2F;jsp&#x2F;FASB&#x2F;Document_C&#x2F;DocumentPage?cid=121...</a><p>Look at Square&#x27;s S-1 for example, you won&#x27;t find the phrase &quot;gross revenue&quot; once in the entire document - revenue = net, and they use &quot;Gross Payment Volume&quot; instead.