&gt; If Otto wants to gain mindshare of the devops people who will be forced to support it, I strongly suggest they reconsider their branding.<p>It sounds like Otto isn&#x27;t aimed at devops people at all. It&#x27;s aimed at the poor (in the material sense) developers who have to churn out 10 Wordpress sites a year to make a living wage and don&#x27;t want to spend half their time figuring out how the permission system works.