The Content ID juggernaut was devised by Google to placate the copyright holders and content creators whose backs YouTube had been built on. As it stands, 90%+ of all music played on YouTube is produced by the oligopoly of the three major music labels, so it is in YouTube&#x27;s existential interest for the labels to be catered to. That means giving them a portion of the &lt;10% revenue generated by the works of independent creators, and sometimes shutting down videos and channels.<p>YouTube is popular because it is cheap, user-friendly, and popular. And it is that way thanks to rampant copyright infringement, redeemed by Content ID and the associate policies.