Yes, it would have been easier, but that&#x27;s not the (current) strategy.<p>The idea of Windows 10 is to have a converged OS that runs on PCs, phones, tablets, games consoles and everything else. &quot;Universal&quot; apps can run anywhere (not necessarily with the same UI).<p>It&#x27;s an ecosystem play.<p>Devs creating apps now have a potential market of more than 100m Windows 10 users, and that will keep growing. (Microsoft&#x27;s stated target is a billion users.) Apps are not just for Windows phones.<p>Otherwise, in a few places, Windows Phones are actually more popular than most people think. In France, for example, Windows Phone (12.3%) is not far behind iOS (14.6%). In Italy, Windows Phone (12.4%) actually outsells iOS (10.0%). See <a href="http:&#x2F;&#x2F;www.kantarworldpanel.com&#x2F;global&#x2F;smartphone-os-market-share&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.kantarworldpanel.com&#x2F;global&#x2F;smartphone-os-market-...</a>