Do you think companies will stop trying to pay money to distribute their message&#x2F;content to potential customers?<p>That sounds like what you&#x27;re arguing.  I agree the trend toward advertisers making their own destinations is interesting.  From what I&#x27;ve seen though, these destinations then need to be promoted via paid advertising to get eyeballs on them.<p>Heck, even a lot of &quot;publishers&quot; these days are buying advertising to drive audience.<p>Anyone selling stuff looks for ways to exchange money for distribution of information about their products.