I think the article has a point that brand advertising is more about inserting your brand into the culture than convincing people that your product is better.<p>It misses the fact, however, that there are more media than ever for inserting ideas - not just brands - into the culture.  These are all competing for people&#x27;s low-cognitive-load &quot;buy&quot; responses.<p>Most of these alternative media are digital, but some are also hybrid digital&#x2F;word-of-mount campaigns that move through specific class subdivisions of society. As an example, I have never seen a Nespresso ad (I&#x27;ve heard they exist) but we are heavy users of that product.