So you think Google has been needlessly hemorrhaging money for two decades? Seems like an odd statement.<p>Clearly Google sees the value in it. Even if it is simply brand identity, or &quot;vendor lockin&quot; <i>(for lack of a better description)</i>. Clearly there is something that is very meaningful to Google to do it.<p>I bet there are a ton of companies that would love to have their maps product as the &quot;maps app&quot; of choice by the masses. Likewise, i&#x27;m sure Microsoft would love if i had to login to bing every time i used Navigation, compared to me <i></i>never using bing for anything ever<i></i>. So yea, i don&#x27;t think &quot;Totally Blew It&quot; is that far off the mark.