&gt; Amazingly that is untrue. Doctors have to know that it&#x27;s the best drug and they often don&#x27;t. Doctors are often creatures of habit. If I gave my last patient Crestor and it lowered their cholesterol, why not try the same with the next patient?<p>What you need is a clinical pharmacist not an advertisement.  I am perhaps biased as my wife is a clinical pharmacist and one of her biggest things is to make the doctors use evidenced based practice rather than &quot;this worked before&quot; or &quot;I saw this on TV&quot;.<p>The amazing part is despite actual studies (all readily available on pubmed etc) she gets ignored and the doctor does what he&#x2F;she wants anyways.  Some older male doctors (who perhaps lack some respect) will literally throw the printed out studies my wife brings to them in the trash.