Wait so in 2007 they bought groove the &quot;slack of its time&quot; (which sucked ass, IMO) then they killed it fairly quickly ($50k down the tubes) and now they&#x27;ve killed Zune to use the name Groove for music instead of a dev tool.<p>If there is one big difference between apple and Microsoft, whomever is naming products at Microsoft is terrible at their job. (Yes I agree that groove is a better name for a music service than Zune, but still - there just doesn&#x27;t subjectively feel like their product names all live within the umbrella of a single company)<p>As much as we made fun of apple when we expected the iWatch - all the other products with the prefix-i at least we knew what it was they were peddling.<p>AFAIK, I&#x27;m not too familiar if Apple has made these errors in the past? Have they also recycled names for products completely different in nature?