True! But the healthcare market is grossly inefficient. Prices are hidden from users. Drug makers can pitch straight to consumers, who aren&#x27;t medical professionals.<p>I&#x27;d agree that consumers would shop around given the proper incentives, and as long as those incentives didn&#x27;t diminish the healthcare they receive (or their health in general).<p>Single payer seems to be the better option. It streamlines collecting revenue for the program, and the program is large enough that it can bargain or set pricing with healthcare providers.