Gross revenue = income to which the company is entitled for the sale of goods or services.<p>Gross profit = gross revenue less expenses (salaries, etc.)<p>Lyft and Uber are not being paid by the passenger; they are being paid by the driver out of the fare paid to the driver for the service of booking the fare for the driver.  Consequently, their gross revenue should only include their % of the fare, not the entire fare.<p>Importantly, this is one of the reasons that both companies are having trouble with the classification of their drivers. Booking the entire fare as gross income strongly refutes their claims that drivers are independent contractors and not employees.