There already was a crash of ad banner rates in 2008, in fact that killed many small publishers. You&#x27;d have a real bubble if there was a ton of moneys still being pumped into AdTech, but that hasn&#x27;t been the case for a year now. And you&#x27;re now seeing mergers and acquisitions take place. A good example of this on a bigger level would be Verizon buying up AOL for their ad business.<p>Although something to realize is that there are winners in that business. Most people don&#x27;t think of Facebook as an ad company, but they really do get mobile advertising and from the looks of things they&#x27;ll keep growing. And that&#x27;s not just Facebook but other properties like Instagram which will snag more and more ad dollars.