You may think it&#x27;s &quot;marketing mantra&quot; if you&#x27;re unaware of the technical differences. But compare, say, Apple&#x27;s Secure Enclave with Host Card Emulation. Apple&#x27;s design is just more secure. <a href="http:&#x2F;&#x2F;www.tomshardware.com&#x2F;news&#x2F;host-card-emulation-secure-element,28804.html" rel="nofollow">http:&#x2F;&#x2F;www.tomshardware.com&#x2F;news&#x2F;host-card-emulation-secure-...</a><p>I certainly don&#x27;t understand characterizing iOS&#x27;s security model as &quot;ordinary.&quot; For example, it encrypts using a separate coprocessor running an entirely separate OS, that is protected against even an iOS kernel exploit. That&#x27;s definitely not an ordinary design!