This is simpler than most people think.  If there is no ad time&#x2F;place, the platform won&#x27;t be able to monetize it.  Google makes people go away, but right before that people look at their search result where the Ads are displayed.<p>Why it doesn&#x27;t work twitter, probably nobody follow the news link and bother come back to strike a conversation on twitter. Mostly the conversation takes place right below the news article and with the author not the tweet.<p>Most online conversation took place right where the content is at, on Youtube, on NYtimes, on Forbes, unless compassion with twitter but now we that passion is going down.<p>There is also a subtle difference of the social relation where the news feed is from, which is why facebook news feed is a BAD idea.  Why would I have my mother in law in my facebook circle yet sharing the latest Intel acquisition news, or even makeing comment.<p>Never mix life and work, even hobby or side projects, that&#x27;s social network 101, or platform 101.  I know a friend who has 9 facebook Ids, I personally have 3,4 twitter accounts, for the purpose explained here.<p>From a news consumption standpoint, iOS news is a joke, facebook news is meaningless, twitter is inconvenient, therefore I use Zite, which connects to my twitter.<p>From a conversation standpoint, Hacker news format is idea, but lack of twitter&#x27;s networking.<p>Something has all these together would be a hit.