It depends on the content and the users&#x27; goals.<p>Pinterest is mainly focused on pictures and its users like to scroll at leisure through long lists, collecting items that catch their eye. On the other hand, G+ is more focused on reading single articles: notice an interesting headline, read the first few lines, click to read more.<p>This distinction between grazing for images and hunting for text articles is why lack of horizontal alignment makes Pinterest more enjoyable and G+ harder to use.