That&#x27;s if you view the store as a marketing tool, and hope that Apple will push your app for you.<p>Oh the other hand, if you do your own marketing and use the app store as a distribution channel, you could probably do just as well (or better) as if your app wasn&#x27;t in the store. Depends on whether the benefits of the store are worth the 30% cut they&#x27;re keeping.