I agree there&#x27;s a context switch. But the original article makes one as well. It goes from the conclusion that a ride sharing app can&#x27;t become a unicorn to suggesting a public policy that raises the costs of parking.<p>So the context of public policy is in the article and I suspect that the conclusion to raise parking prices &quot;in Palo Alto&quot; intends to make all four of its audiences - capital investors, parking consultants, municipal managers, and believers in the new urbanism - happy.