My local grocery store (Berkeley Bowl) is very expensive, on par with Whole Foods -- however their produce department is shockingly cheap. They even have bags of bruised food that go for 99c and contain a gallon-sized bag of random fruits or veggies -- and this is at the super expensive local grocer.<p>Cheap, good food is easy to find. The problem isn&#x27;t in the pricing of watercress and cherries, it&#x27;s that people don&#x27;t see those as complete meals and don&#x27;t want to go through the effort to cook for themselves. Eating poorly isn&#x27;t done because it&#x27;s cheaper, it&#x27;s done because it&#x27;s easier.