Important tip for dealing with journalists: they aren&#x27;t there to write <i>your</i> story. They&#x27;ll be writing <i>their</i> story. And what that story is has a lot more to do with what they and their readers find interesting than what you want readers to know.<p>In particular, that piece came out at a time where the general public was discovering that women in tech get a heap of bullshit that men in tech mainly don&#x27;t. I&#x27;m surprised that she was surprised that telling a story like that got attention; it seems like an obvious thing for a PR person to have prepped her for.