I personally feel you underestimate how much money there is to be made DURING the race to the bottom. Sure 5 years from now you may not be able to charge a $10 delivery fee. But that&#x27;s 5 years where you can, grow a company, pivot when the time is right and new market trends emerge.<p>I think your sentiment towards the growing side is spot on though. Large players with experience growing produce and other plants will swoop in and dominate.