All of technology&#x27;s history has recurring themes of distrust. The first Kodak cameras inspired mobs of angry Luddites who smashed people&#x27;s cameras, especially if people are taking photos of them.<p>Would you mind terribly if someone snapped a shot of you on their phone without asking?  It&#x27;s for reasons like these that the Japanese government mandates phones sold there make a shutter click sound whenever a photo is taken.<p>So yes, we do get used to things, generally, but there will always be activities people find off-putting, or creepy.<p>However, and this could kill Facebook in enough time, people can go &quot;backwards&quot; as much as they can go what the tech industry considers &quot;forward.&quot;  It could simply come to be that people, enabled by technology that easily encrypts their communication and obscures their actions, get sick of being watched all the time and prefer social networking sites or means of communication that explicitly do not track their users. Right now the global perception of trust is declining in nearly every major institution, and in the eyes of many who do not live in code, Silicon Valley is just one more group of rich elites who claim to make the world a better place but in practice make it more rushed, monitored, and unpleasant, thanks to lauded businesses that sell people&#x27;s data right back to them.<p>I&#x27;m reminded of the scene in Fight Club when they loot a liposuction clinic to make soap: &quot;Selling those rich women&#x27;s fat asses back to them.&quot;