The value for the user isn&#x27;t there.<p>Netflix: $8 = no ads<p>Google Contributor: $10 = <i>half</i> as many ads on a few websites.<p>uBlock is free for no ads. You have to be better than <i>that</i>. The web is a weird place. I think people, abstractly, might be fine paying for good content. Part of the problem is that the internet is brimming with garbage, and no one wants to pay for garbage. If a user incidentally visits a site and it isn&#x27;t what they were looking for, they don&#x27;t want part of their monthly ad-bidding funds to go to that site.<p>I fear that since things have been free for 20+ years, people aren&#x27;t going to ever pay for written content. Maybe if we are forced to pay for every view, we&#x27;ll think twice about where it comes from and not waste money on clickbait. Probably not.