They may have a point with the lawsuit then. It <i>is</i> a matter of maintaining control over quality perception of their brand.<p>Remember the case of Cristal (champagne) vs. the rappers from 2006? Similar idea - <a href="http:&#x2F;&#x2F;www.economist.com&#x2F;node&#x2F;6905921" rel="nofollow">http:&#x2F;&#x2F;www.economist.com&#x2F;node&#x2F;6905921</a>