I don&#x27;t have time to give an extensive and exhaustive answer here - I should blog about this.  The same question comes up again and again.  Here are some quick comments.<p>Analysis:<p>* Why is your app different?<p>* Is it a vitamin or pain-killer?<p>* What does it do?  Not from your point of view, but from a customer&#x27;s point of view.<p>Pitch:<p>* This will save you time ...<p>* This will let you do stuff you really want to do, but can&#x27;t ...<p>* This will improve what you already do ...<p>Approach:<p>* Blog<p>* Get feedback<p>* Approach a few individuals and pique their curiosity<p>* Reduce friction.<p>I haven&#x27;t been to look at your app, because you&#x27;ve made me do work to do so.  There&#x27;s no link I can click - why are you making me make that extra step?<p>So, what have you done?