Couldn&#x27;t agree more! We&#x27;re in a niche industry (food and beverage _production_) as a &quot;vertical-specific SaaS&quot; and there are 1) few players 2) immense demand for software that can do anything and everything.<p>My takeaways from operating in a &quot;vertical-specific SaaS&quot; are:<p>1) Lots of value to be captured by making something for specific vertical and then growing within that vertical<p>2) Owning the data end-to-end is our &quot;network effect&quot; or &quot;secret-sauce&quot; or whatever VC Buzzword they ask about (but is truly valuable)<p>3) Domain knowledge is critical. We need to know _a lot_ about the beverage product being produced and speak fluently about it to have any credibility and any chance of addressing their pain-point.