&quot;There&#x27;s not enough listeners for the number of music services. If your service stumbles, it&#x27;s easy to move onto something else, so you really only get one or no chances to convince your potential customers.&quot;<p>I agree, and even feel more strongly about it.  Even if you don&#x27;t stumble, it&#x27;s hard to compete with Google and Apple at this point, because they have their services tightly tied in with their other products.  Buy an iPhone (hell, or even a laptop or tablet), and Apple Music is integrated out of the box.  Same with Google Music.<p>Personally I think Spotify is doomed to fail (for various definitions of &quot;fail&quot;) for the same reason.  There are some people who want their music decoupled from their OS&#x2F;hardware, but I think there are so many more than want it to &quot;just work&quot;, and I think that Apple &amp; Google have a better shot at that than anyone else, at this point.