Well, the context here is user acquisition via advertising. You are talking about user acquisition via field sales teams. So, apples to oranges when compared directly.<p>But anyways, in both cases what matters is the LTV of the customer vs the acquisition cost. The scale of the number doesn&#x27;t matter.<p>I doubt this same scenario is happening with field sales teams anyways. It&#x27;s much harder to scale up your field sales team than it is to just raise your online ad spend.