Speaking from Washington State so far, the best analogy is &quot;microbreweries.&quot;  When the product is consistent and labeled by strain, people learn quite quickly about getting the effects or taste they want.  But still a boutique entertainment, ultimately.<p>Of course, many of the microbreweries were bought by Anheuser-Busch, so microbreweries were&#x2F;are opportunities.  But that&#x27;s &quot;latest trendy foodstuff&quot; big, not &quot;whole-internet&quot; big.