&quot;Got Milk?&quot; was originally commissioned by the California Milk Processor Board, which is administered by the California Department of Food and Agriculture (i.e. the government) [1]. Also note that milk lacks much in the way of strong brand identity or distinguishing features, unlike Viagra and Cialis which are very different medications.<p>[1]: <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Got_Milk%3F" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Got_Milk%3F</a>