Jessica Livingston spoke about it at the Female Founder&#x27;s Conference earlier this year.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=NEp9aaQuYp4&amp;index=1&amp;list=PLQ-uHSnFig5NECe5MbTzqJaVjxoEjunvB" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=NEp9aaQuYp4&amp;index=1&amp;list=PLQ...</a>