While I agree with the idea here, it&#x27;s important to not take it too far.  In Canada &quot;advertising to patients&quot; is interpreted to mean almost any communications at all -- including putting up websites with purely informational content.  As a patient who sometimes needs information <i>about drugs I&#x27;m already taking</i>, this is not helpful.  (Fortunately many such websites allow a &quot;why yes, <i>of course</i> I&#x27;m a doctor&quot; checkbox to get access to more medical information.  But not all.)<p>I think disallowing &quot;push&quot; advertising while still allowing companies to make information available to patients who deliberately seek it out would be a good compromise.