Nothing in marketing is ever going to be a silver bullet. The seconds something is shown as a slight improvement everyone is going to use that as their new strategy until it looses it&#x27;s effect.<p>The thing to remember about advertising is that at the end of the day it&#x27;s really about finding ways to be different than it is about anything else. And so when everyone is doing TV ads, start doing online ads, when everyone is doing online ads, start making centent marketing, when everyone is doing content marketing use email and so on. It&#x27;s an ever moving target. Thats why it&#x27;s effective when it works.