Are there any details on data security&#x2F;ownership here? If they are doing all of this lookalike modeling, are they using your audience data for other customers?  Are they potentially selling it to Adobe&#x27;s new audience exchange?<p>When you give an analytics company the level of conversion&#x2F;revenue detail about your customers that one gives Mixpanel, there&#x27;s a lot of cool things they can do, but there&#x27;s always the nagging question of how much of that data do you really own.  When it gets into modeling audience profiles, that gets really murky and I&#x27;d question whether our 1st party data is being being used by and&#x2F;or sold to other parties.<p>Would love some official clarification on this.