Data on people seems to be what everyone wants. We have big data collectors like Google and Facebook firmly on the pro-encryption side, ensuring your privacy. And that the only parties able to mine your Google and Facebook activities are Google and Facebook.<p>On the other hand, some media companies are also ISPs now (Comcast, TWC). They don&#x27;t really have destination sites collecting your general behavior, but they have something better - all your traffic in transit. Shame it&#x27;s encrypted.