Least you&#x27;re thinking on it now. You might like this article that sums up the situation, how we got here, the issues, and possibilities for a better Web.<p><a href="http:&#x2F;&#x2F;www.theatlantic.com&#x2F;technology&#x2F;archive&#x2F;2014&#x2F;08&#x2F;advertising-is-the-internets-original-sin&#x2F;376041&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.theatlantic.com&#x2F;technology&#x2F;archive&#x2F;2014&#x2F;08&#x2F;advert...</a><p>Personally, the echo chamber risk is the scariest for me as I get to see every day a democracy subverted by major media companies that do exactly that. It&#x27;s incredibly effective. Far as alternative models, I think one start we can push is paying to make ads go away. I could be one time, monthly subscription, etc on a per-site basis priced at whatever you&#x27;d likely be worth in per-user ad revenue. Plus invest money into smart youth in academia or even private sector to work on alternative business models that optionally <i>start</i> with ads given their value to startups.<p>Just ideas I&#x27;ve been toying with.