&gt; First, cell phones ate EVERYTHING. So, the only volume is in cell phones.<p>Not sure where your getting this. The MCU market dwarfs the cellular market, last time I looked it was on the order of 25B MCUs sold per year and the majority are still 8bit MCU. There are only ~1B cell phones produced per year. I don&#x27;t think the discrete market is really all that driven by cell phones.