I agree getting more content on twitter is an good option for montetization. It might even be the best one.<p>I brought up Google because time spent on a site doesn&#x27;t necessarily mean a whole lot more ad revenue. What matters is serving up useful ads that provide value to the user and advertisers. Google is great at that - Twitter isn&#x27;t because of many reasons you&#x27;ve stated.<p>So maybe twitter should be trying to improve their ad program to serve better ads. If they can&#x27;t do that well (no way they could do it as well as Google) then perhaps increasing time users spend on Twitter is their best option.<p>I only wanted to point out that the solution is not self evident. Just because people are using a service to find content hosted elsewhere does not mean it can&#x27;t make money. The problem might be that Twitter is bad at finding ads people want to see.