Have you read the article? The entire piece builds to the conclusion that what you say is wrong - or at least, not as right as many people have thought in the past decade.<p>I don&#x27;t entirely agree with it all.. but if you want to disagree with it, argue with it, don&#x27;t just state your view that happens to go against the article without (I presume) having read it in the first place.<p>edit: Since the comment I replied to has since been edited, worth noting that what I replied to was just <i>&quot;Just like every other established industry, software is eating the advertising agency. This trend has been clear since the first release of Google AdWords.&quot;</i> Not that the later edit contributes much more to the conversation in my opinion... Yes the article didn&#x27;t prove its claim, but neither have you.