&gt; Is it overconsumption that I saw an ad yesterday for Load Impact &amp; subsequently tested &amp; paid for their (very cool!) service?<p>I don&#x27;t know, but I do consider your comment to be an excellent example of an advertisement masquerading as content. (see: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10573590" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10573590</a> )