&gt;<i>Currently, it seems like the claimants are big companies, who should have the cash reserves to absorb a few months delay in the relatively small amount of ad revenue that they are missing out on.</i><p>I&#x27;ve found this parallel really interesting, as Facebook has now been criticized for not having Content ID and those criticisms are led by smaller creators (I guess the big media companies have given up being outspoken about piracy on video platforms that don&#x27;t have Content ID-like systems).