It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans).<p>In the UK, (outside the BBC, which doesn&#x27;t have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime).<p>The BBC&#x27;s Natural History unit deliberately inserts ten minutes of &quot;disposable&quot; content that can be cut from the program when it is broadcast on commercial channels (e.g. the &#x27;Yellowstone People&#x27; segments that were included at the end of episodes of &#x27;Yellowstone&#x27; when it was broadcast on the BBC, but are dropped when it&#x27;s broadcast on commercial channels).