It&#x27;s more nuanced than that, those are tighter rules for ITV1, C4, C5.<p>The other channels, including the &quot;freeview&quot; offerings can have more advertising:<p>(Other services) 
1.1.2(B) 
(a)     The total amount of spot advertising in any one day must not exceed an average 
of nine minutes per hour (15 per cent) of broadcasting.<p>(b)     This may be increased by a further three minutes per hour (5 per cent) devoted to 
teleshopping spots, but this additional 5 per cent must not be used for other forms 
of spot advertising.<p>This doesn&#x27;t at all change your point of course, we have good tight advertising laws in the UK, including a complete ban on any product placement whatsoever. (There was talk about loosening this rule, but I haven&#x27;t seen evidence that happened to any significant degree.)