Reading this article when the author says:<p><pre><code>  “the most effective advertisements of all are those with little or no rational content”
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I thought of: <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Joe_Isuzu" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Joe_Isuzu</a><p>Imagine that, ads I saw 30 years ago just popped into my head.<p>I have to admit I&#x27;m in adTech and when people ask me what the highest impact is to any campaign&#x27;s success I don&#x27;t talk about the next machine learning algorithm my data science team is working on.  I talk about the creative, it&#x27;s all about the creative (or message).  I can find the perfect time, to show the perfectly matched advertisement to a single person, but if the creative doesn&#x27;t connect with that person I&#x27;m just wasting the advertisers money and the person&#x27;s time.