Why is every other article playing the anti-privacy game these days? If anything, the discussion in the article should read as pro-privacy. If there is so much value in private information, then further to ethical, there might also be financial motivation to safeguard our data. Even more so in enterprise environments and as the boundaries between personal and business devices are getting blurrier. This is also why I think enterprise will move on to MYOD (make your own device) from BYOD.