I agree by historical standards they are cheap, but by current volume, simplification (SOC) and process they should continue to drop in price.  <a href="https:&#x2F;&#x2F;www.semiwiki.com&#x2F;forum&#x2F;attachments&#x2F;content&#x2F;attachments&#x2F;15150d1440356386-untitled-jpg?s=d2e192a51882cefee4d114236c37f162" rel="nofollow">https:&#x2F;&#x2F;www.semiwiki.com&#x2F;forum&#x2F;attachments&#x2F;content&#x2F;attachmen...</a><p>But the Macbook is a bit of an novelty, really it&#x27;s the Macbook Air that I find to be badly overpriced now. I like to project on Apple cause I always look for some idealism that must exist somewhere past good design and profit margins since they can&#x27;t simply be aspiring to smugness. So I find the Asus Chromebook Flip a good example of what a 2016 Macbook Air could look like because it has many attributes of excellent design while integrating practical innovations, yet remans inexpensive. With their own chip they could easily make a quality lower priced Air and still have profit higher than the rest of the industry.<p>However Apple is unlikely to use the flip design, much less put a touchscreen on a keyboarded device. It would shatter their image.<p>As well I think Apple has stacked their market, including the Apple resale market, such that any lower cost product would cause value problems across their line. So hopefully these factors create a good opening for a reasonably priced, quality product that is intentionally more open to the hacking mindset from a company like Asus.