It&#x27;s sad to see Norman and Tognazinni-- men whose books I&#x27;ve read-- giving themselves a bad name.  The bashing Apple bandwagon has been going on for 35 years now, and while being able to put up a headline like that guarantees publication, the quality of the articles below them has not improved.<p>Clearly this is an article written by guys who have not been regularly using other products to see the competition- the lack of design principles in a windows or linux gui, the frustration that is android (and alas, Windows Phone).<p>Ironically, when they get to specifics they refer in vague terms to things like &quot;discoverability&quot;, but don&#x27;t actually get to specifics about how apple products are not discoverable.  I recently bought an Apple watch. I have not read one thing about how to use it, not online or in the manual.  I just put it on and I&#x27;m discovering things.  There is some challenge because this limited form factor means there are only a few ui points and two buttons... but I&#x27;m discovering.  I didn&#x27;t even watch the videos helpfully included in the Apple Watch App on my phone (Which were suggested to me when I setup the watch, which also I did without having to do any research.)<p>&gt; &quot;Apple has, in striving for beauty, created fonts that are so small or thin, coupled with low contrast, that they are difficult or impossible for many people with normal vision to read&quot;<p>This is straight up BS.  And a low blow.  An embarrassing blow for them to make.  I have lower than normal vision. I have trouble seeing. I have no trouble reading my watch- which has probably the smallest text I experience (I have text size set larger on my phone and on my computer.)<p>Further, they made a new font that is readable at all sizes AND an OS that lets you dynamically change the size of the fonts in your settings and have it work across applications.  Nobody else can do that, let alone has done it.  (And no, android does not do this. What you&#x27;re thinking of is something else.)<p>Basically, the only thing I can get out of this article is insecurity by norman and tognazzini... maybe the neilson norman group isn&#x27;t doing so well.<p>But they might as well be telling kids to get off their lawn.<p>I expect this from people without credibility, like that douche from Novell who became Googles&#x27; CEO.<p>Not from you guys.