This article seems very light on data to back up its main claim:<p>&quot;You&#x27;ll notice that the incoming and outgoing arrows in this diagram aren&#x27;t equal. There&#x27;s more money being made from advertising than consumers are putting in&quot;<p>All the figures I have seen seem to show the exact opposite, i.e that online advertising is growing and profitable, for example see:<p><a href="http:&#x2F;&#x2F;venturebeat.com&#x2F;2015&#x2F;05&#x2F;27&#x2F;this-is-mary-meekers-eye-popping-2015-internet-trends-report&#x2F;" rel="nofollow">http:&#x2F;&#x2F;venturebeat.com&#x2F;2015&#x2F;05&#x2F;27&#x2F;this-is-mary-meekers-eye-p...</a>