2 points. I won&#x27;t speak for myself, but from what I&#x27;ve gathered from friends:<p>1. A lot of people seem to like video ads. Movie ads specially tell you &#x27;whats hot&#x27;, and general ads put you &#x27;in the loop&#x27; so to speak. I&#x27;ve tried to install ABV for a couple of people who won&#x27;t let me because they actually like ads (as in youtube, not the shiny bright popups). This may be true for more people than HN crowd would assume.<p>2. One of the biggest problems I have with non-cable is that I need to think. When I&#x27;m with friends, we spend a very considerable amount of time trying to agree on what we want to watch, and often end up watching some stupid cute cat video because we couldn&#x27;t decide. TV solves that. Perhaps if cable were referred to as &#x27;a curated platform of best video content, being streaming 24&#x2F;7&#x27;, the conception would change?