I would argue the opposite.  By creating a separate class of individual that receives information about medicines we obfuscate what the options are. Under the current model a doctor could say &quot;You should take &lt;x&gt;&quot; and I would have little to no exposure to alternatives&quot; .<p>IMO the real issue is that advertising (not just pharmaceutical) is not very informative anymore, we need a return to fact based ads.  No more &quot;sexy&quot; women draped over whatever, no more saccharine smily women glowing after their husband took &lt;y&gt; ... Ads today are propaganda.