&gt; <i>If your partner calls your bluff</i><p>If you <i>ever</i> find yourself using those words when considering an action plan, run in the other direction as fast as you can. There lie antagonistic business practices. Ruining a friendship over a petty startup issues is not worth it. Nor losing your dignity. You&#x27;re still friends, settle this as friends, each trying to make it beneficial to the other party.