Yes, this is an interesting question.<p>Exclude all non-static ads (flash&#x2F;etc). Get the whole size of the ad (and associated JS) and the information it collects from the user and &#x27;vote&#x27; based on that<p>Different users might have different levels of what&#x27;s acceptable to them.<p>The ideal way would be to show more of the &#x27;best&#x27; ads and none of the worse, but of course for that you would have to show ads. Maybe some adblocker could allow for &#x27;voting&#x27; of ads