What is interesting about this is that TomTom is probably in a position to form a B2B relationship with Uber than consumer focused map providers such as Google or Apple. Considering that Google&#x27;s interest in self driving cars (and Apple&#x27;s purported interest) makes them potential competitors for on-demand local transport, a contract with TomTom makes even more sense.<p>Even if a big bet on Open Street Map would have warmed my heart.