I agree that it seems like a big misstep to discontinue the service so quickly.  Given their relative size, there have to be hundreds of thousands of <i>paying</i> subscribers, and an order of magnitude more Free subscribers that are dedicated Rdio customers.  That&#x27;s significant.  Why inspire all those people to go away and risk them getting attached to another competing service?  Why not simply re-brand Rdio as Pandora for the time being?<p>I understand that there are costs associated with maintaining the Rdio application back-end; all the API services the clients use, databases, content delivery network, media storage, new music ingestion, royalty payment system, the mobile, auto, TV and set-top apps etc.  It costs a lot of dough just keeping the lights on.<p>But how much does it cost to a) keep the lights on for say 6 months to a year versus b) what, develop your own product and market the hell out of it so you can start from 0 paying subscribers and try to work your way back up to where Rdio was? (is what Pandora has in mind?  Can&#x27;t believe they just wanted to snuff the service.)<p>But somebody must have done the math and said &quot;yep, makes sense, kill it.&quot;  Either because they just wanted to flush Rdio out of the way or because the math comparison was a no-brainer.<p>In the meantime, I&#x27;m going to join you in continuing to enjoy the best, and most beautiful on-demand streaming service available.<p>(not sure about the comments regarding buggy mobile streaming.  At 320 it may drop in the countryside, but dial it down to 192 or lower and you&#x27;re fine.  Yeah I like high grade audio too, but I prefer lower grade music to no music at all.)