Perhaps because: 1. The shabby way the business was taken from the Winklevosses 2. The shabby way small businesses have been treated: building up fan pages (and bringing people to FB) and then having their access to their own fans throttled 3. The shabby way video creators are being screwed out of their earnings by freebooters, while FB gets billions of views and claims to be &quot;working on it&quot;. 4. The shabby way FB takes control of user&#x27;s news feeds to give them what FB want them to see  i.e. what will sell, rather than what the user wants. These seem to point to a general culture of greed that even Google does not have.