For those who care about their image, authenticity is an important social media currency. See, e.g.: <a href="https:&#x2F;&#x2F;www.twitteraudit.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.twitteraudit.com&#x2F;</a><p>For some, it&#x27;s about the same reason one would report spam: a dislike of abuse.<p>I feel both of those a little, but for me it&#x27;s mostly about having a real connection with my audience. I definitely pay attention to who&#x27;s following me, who favorites my stuff, et cetera. When I write on some social medium, I write for my audience. Writing for a bunch of spambots, marketroids, and scammers is... offputting.