This isn&#x27;t so surprising. Quite a few years ago (when I was doing art installations) I met a couple people (Americans) who had changed their names and accents to sound German or Nordic so that they&#x27;d be taken more seriously (and sell more gallery art).  Apparently, this had worked for them.<p>But, is it all so different from my Chinese co-worker who refers to himself by his American name? Or, perhaps even the chain Häagen-Dazs that wanted to be considered as an exotic ice cream maker to the average American?<p>Art is (and has always been) only what the market will bare.