&gt; <i>It&#x27;s marketing. And when it comes to marketing its far more true than that Lynx will get you laid (lol), or that some new detergent will revolutionaze how clean your clothes are, or that some GAP clothes will make you part of the &quot;in&quot; crowd.</i><p>Yes. It&#x27;s marketing - the magic context in which we suspend our disbelief and let people lie to our faces, and we then applaud and pay them.