Gaming Google isn&#x27;t fraudulent. It&#x27;s just behaviour that lies outside of Google&#x27;s guidelines about content on the web. There&#x27;s no law that says you can&#x27;t create hundreds of websites using spun content and dofollow links to a page you want to promote; it&#x27;s completely legal behaviour, probably won&#x27;t trick Google anymore, but used to, and works as a good example of how benefiting from breaking Google&#x27;s guidelines doesn&#x27;t imply fraud.<p>To your broader point, I agree that it&#x27;s reasonable to want Google regulated to some degree, though I do fear regulators will take on that &quot;transparent algorithm&quot; point of view, which will just make search terrible. Governments generally aren&#x27;t very good at regulating tech businesses.