I was thinking about this a week ago while contemplating their gaming moves with AppleTV.<p>I think Apple wants to focus their own design energy on the broadest customer base, which means casual gamers. Based on that, it makes sense that they would basically deliver their rendition of the Wii-mote. It&#x27;s interesting to compare it to the FireTV remote as well.<p>Honestly, there&#x27;s a lot of &quot;hard core game&quot; controllers out there and they all fit in the mold of the XBox&#x2F;Playstation dual-stick model. It&#x27;s a smaller market, and people tend to be brand loyal and also generally not fans of Apple. So I think it makes a lot of sense for them to stay out of that racket and leave it to third parties.