As much of a Google fanboy as I am, I must admit that Apple is a market leader when it comes to UX.<p>I do hope Google was taking some notes during this keynote.  Siri&#x27;s interaction in Apple TV is far superior than Android TV&#x27;s Google Now integration.  Hopefully that changes with the work in contextual awareness they&#x27;ve been doing and Now on Tap in Android 6.