&gt; It might be best of breed in terms of polish and features compared to Android TV, Fire TV, etc - but functionally, it&#x27;s identical.<p>That&#x27;s always kind of been Apple&#x27;s thing, though. The controller does look somewhat original.<p>&gt; What happened to Apple revolutionizing the way people pay for&#x2F;consume content?<p>I suspect that the content providers looked carefully at what happened to the music industry when they played ball with Apple (especially the unilateral killing of DRM on iTunes; the last holdouts were supposedly told to drop the DRM or be kicked off) and decide that they don&#x27;t want any of that, thank you very much.