&gt; I&#x27;m wondering if your sources really refute OP.<p>I honestly don&#x27;t know. It&#x27;s definitely possible it&#x27;s marketing speak that just means they&#x27;re doing binning OP mentioned, but given the volume, it&#x27;s also probably entirely possible AWS, Facebook, etc. get custom chips you can&#x27;t buy on the market.<p>Regardless, in either situation, Apple being able to do their own chips in-house with only their priorities driving decisions is a possible boon to them.