Too funny! Both Apple and Microsoft have huge PR teams. Apple&#x27;s is relentlessly effective at creating product awe; Microsoft&#x27;s not so much. Both Jobs and Gates lived the lives they wanted and talked to the media as they saw fit. The results speak for themselves.<p>If you look at billionaires&#x27; standing in the course of American history -- going back to John D. Rockefeller and Henry Ford -- they always end up with a tangled blend of admiration and loathing. In the end, PR has surprisingly little impact. There&#x27;s always plenty of achievement to satisfy the fans; plenty of villainy to justify the critics.