“Given the legal precedents, it’s clear that users have the right to try to block ads,” he said. “But at the same time, publishers have the right to respond, either by blocking access to ad-block users, or allowing us to help them serve ads in ways undetectable to ad-blocking software.”<p>That&#x27;s a bit like saying that encrypting a DVD is going to prevent someone copying it.  If you reveal something to the user you reveal it to the computer too and then it&#x27;s just an arms race.It would be better to have a functioning micro-payments system.