As many as they feel like, clearly.<p>Here is the thing, its not just about iPhones.<p>Apple products have, since the early Mac, had a oddly special place in media production.<p>I have seen a national broadcaster decide to standardize their production chain on Apple hardware and software, when the rest of the nation is basically in Microsoft&#x27;s pocket.<p>Frankly i think Apple would have been long dead, and both the iPod and iPhone a massive flop, if this connection had not existed.<p>Because with it, the journalists and whatsnot end up keeping an extra keen eye on Apple because anything from there affects them directly. So when a new product shows up, even outlets that usually do not mention tech news ends up writing an article about it.