&gt; Apple would need a very good reason to produce their own ISA<p>I think it&#x27;s pretty much a no-brainer for them to at least try. They have so much cash available that spending a few billion dollars on a moonshot has little downside and crazy potential upside.<p>When they push Intel to advance on some front, those benefits are enjoyed by Apple competitors as well. If Apple brings it all in-house, they can try to stay a generation ahead of Intel. With the amount of money they have to throw at the problem, they could starve Intel of some key talent and hurting Intel will hurts Apple&#x27;s competitors.