I think they simply worded that poorly. Apple could be growing at higher Y&#x2F;y %, but still be loosing ground in terms of actual units being sold depending on overall market growth.<p>For example, below appears to be the report Cook used for his &quot;+14% vs -0.4%&quot; slide, which at best, is very misleading.<p>&quot;In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 464.6 million units, down -0.4% from the 466.3 million units shipped 2Q14.[1]&quot;<p>Truth is, the <i>smartphone</i> market actually GREW by 11.6% (Q2 2014:302.1m =&gt; Q2 2015:337.2m).<p>1. <a href="http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25804315" rel="nofollow">http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25804315</a>