Just a random note - <a href="https:&#x2F;&#x2F;getpocket.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;getpocket.com&#x2F;</a> lists 17,000,000 users on their badge @ the bottom, last update I found was in April @ 12m (1), and this article highlights 20m<p>Back in the day when we built the Trapster.com website (prior to the Nokia team takeover) we a&#x2F;b tested a static user # that we updated monthly vs. a # that changed and was specific to usage &#x2F; etc.<p>We found that the specific was a significant conversion driver and we executed several tests to get that message closer to the top (2).<p>Of course this was also back in the day where consumers looked on desktops for the app to download vs. the modern trained user that looks on app store.<p>But maybe something to consider moving up the page and building a script to execute more frequently.<p>(1) <a href="http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20150325061108&#x2F;https:&#x2F;&#x2F;getpocket.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20150325061108&#x2F;https:&#x2F;&#x2F;getpocket....</a><p>(2) <a href="http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20130812132821&#x2F;http:&#x2F;&#x2F;www.trapster.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;web.archive.org&#x2F;web&#x2F;20130812132821&#x2F;http:&#x2F;&#x2F;www.trapste...</a>