&gt; So the question is how, do we make it so that people want to get of their ass and exercise?<p>Sell it in a pill, or sell a service so that someone else can do the hard work for me, or otherwise sell a gadget I strap around me and it works &quot;me&quot; out. &#x2F;s<p>In other words, pigritia imperat - laziness rules.<p>More seriously, people will exercise if you can distract them from the fact that they are exercising. Once those immersive first-person shooters become cheaper you might see a change.