So...wouldn&#x27;t it would be misleading to make hamburgers without ham?  What about a turkey burger?  It&#x27;s not beef, but the name implies The subject matter of what you are purchasing.  Burger is a category just like mayo.<p>Let&#x27;s all be clear.  They weren&#x27;t after the naming, they were after preventing potential profit and market loss from a competing product.  Because of that, they didn&#x27;t have the intention of using a moral standard to compete against their new found rival, but we&#x27;re seeking ways to intentionally harm the product&#x2F;company.