And I&#x27;m always amazed at the lengths people will go to in pushing the &quot;Google is an ad company&quot; trope.<p>Your argument doesn&#x27;t make sense, especially not with the rapid migration of traffic to SSL (and no, Google aren&#x27;t MITM&#x27;ing SSL connections). The lifetime value of a single family&#x27;s worth of ad-eyeballs simply isn&#x27;t there to justify an undertaking of the size of Fiber.<p>Yes, they are ultimately an ad-company, but that doesn&#x27;t mean that there is always a single-hop connection between any Google activity and ad revenue. If there&#x27;s an ad angle here, it&#x27;s in enabling end users to consume much larger quantities of ad-supported content.