<i>The AppleTV is intended to work as an always-connected device, so apps can reasonably be expected to download the assets as they are needed.</i><p>That might be what Apple think, but that certainly isn&#x27;t what <i>users</i> think. People won&#x27;t wait 30 seconds for a game to start - they&#x27;ll just delete the game and buy a different one. If too many games have long load times they&#x27;ll stop using Apple TV for games altogether. By pitching Apple TV as &#x27;apps in the living room&#x27; the competition stops being Netflix and starts being a Playstation.