This puts a lot of onus on the game developers to provide a good consumer experience. The hallmarks of great Apple products is when they get in there and say &quot;no, you want it this way don&#x27;t you?&quot; This seems like capitulation or a punt more than anything.<p>What have they done for game developers? Almost nothing it seems. If anything, they&#x27;ve made it harder to reach Apple customers by fragmenting the experience across 3 form factors, with the same 70&#x2F;30 revenue model. There doesn&#x27;t seem to be any true rational why you would need an AppleTV, that another cheaper product doesn&#x27;t do better, or something many people already have doesn&#x27;t already do.