You confuse advertising and marketing.<p>Marketing is the process of figuring out who a product is for and how to get them to want to buy it (through channels like engineering, design, and yes, advertising). Apple being an excellent marketing company isn&#x27;t a slur — it&#x27;s an incredible complement. They absolutely excel at understanding who their target audience is, building devices that appeal to that audience, and advertising to ensure that audience is aware of how those devices address needs they may not have even known they had.