He&#x27;s right that most <i>bootstrapped</i> startup websites look the same, because they don&#x27;t have designers on their team, their founders aren&#x27;t trained in design, and they don&#x27;t have the money or time to really flesh out the design. They just follow easy examples that are passable or in vogue. Or worse, maybe they just buy a template.<p>But OP is wrong once you talk about startups that get money. I mean for some well known ones, just look at Stripe, Mattermark, Branient, Mixpanel, Filepicker, Buildzoom... these sites aren&#x27;t the same at all. If you spend time studying the design of hundreds of YC startups you&#x27;ll see what I mean... almost to the point where I wonder if YC specifically instructs their startups not to copy other YC startups.