There is no such thing as &quot;incumbent advantages&quot; for market this is based on technology that could be duplicated.The same is applicable to payment system that paypal,stripe and others take on now.Same with car industry that Telsa is working on.Did you read the linked article about MONEY.NET.The thing is that developers have not been paying much attention to nuts and bolts of these terminals,until lately.<a href="http:&#x2F;&#x2F;fortune.com&#x2F;2014&#x2F;03&#x2F;20&#x2F;can-the-bloomberg-terminal-be-toppled&#x2F;" rel="nofollow">http:&#x2F;&#x2F;fortune.com&#x2F;2014&#x2F;03&#x2F;20&#x2F;can-the-bloomberg-terminal-be-...</a>