Whether sales or profits matter depend on your perspective.  I think revenue is a better guide than either.<p>Profit is really susceptible to distortion based on reporting.  What exactly are you counting as costs?  Do you include investments in the future?  That&#x27;s really a business choice, and it doesn&#x27;t necessarily mean much.<p>At the end of the day, it&#x27;s only the shareholders that really care about that profit.  As a customer, it doesn&#x27;t really matter whether that money ends up at the company or its contractors - you&#x27;re paying either way.<p>As an investor, you (eventually) care about profit.  If you&#x27;re just trying to understand what the customers value enough to spend money on, revenue is a better guide.