&gt; The solution is to release fewer phones<p>My wife went into the EE shop ( UK mobile company ) recently to see what was on the market as her old Galaxy S2 was dying.<p>She came out with a list of six Samsung phones alone and a couple of Sonys.  <i>Is a Galaxy Alpha better than an S6? What&#x27;s a Galaxy Mini?</i> So bewildered by the permutations that she just threw away the list and bought a second-hand Galaxy S4 on eBay.  Potential sale for Samsung lost.<p>Android vendors might think they&#x27;re satisfying all possible market requirements but actually they&#x27;re confusing potential customers.  As you say, probably easier just to go to the Apple store and choose between two.