That&#x27;s exactly the problem with these sort of changes. They lack heart. They&#x27;re not made because of intuition or legitimate business value, they&#x27;re made to generate publicity and done in the interests of a small subset of people who use the product (in this case, focus groups, etc.).<p>It&#x27;s largely arbitrary what a company&#x27;s logo looks like to me, but aesthetically this change seems largely unnecessary.