My gut tells me that unless thing change the open web is not going to do well as mobile dominates: This in itself is going to eat away Google&#x27;s core business while Facebook dominates on mobile. And the funny thing is that the sites that beg you to install an app are doing so because they see where things are going with the open web.<p>PS Another thing that may also hurt Google&#x27;s core business may be once Apple starts blocking their ads. Google ads will become the next Flash.