Funny about the name. I picked it up off my shelf to confirm the quote and got the author wrong. Amusing.<p>In the book, Norman says exactly the same thing. That people are looking for something to achieve some goal, and the hole and, consequently, drill are just means to that end.<p>Of course the spirit of the quotation is different. It means &quot;serve the ultimate goal, not the task chosen to achieve that goal&quot;, so it encompasses this with some degree of rhetorical flourish.