What missed here is that if you&#x27;re operating in a market which you can build a billion dollar business, you can miss badly and still have a hugely successful company.<p>If you&#x27;re operating in a market where your turnover is going to max out at a few million then you have a much smaller margin for error, you have to execute close to perfectly to win that market.<p>Building a large business doesn&#x27;t have to involve raising huge amounts of money, taking undue risks, etc.