This site has a graph that say 55% of visitors to gaming sites use adblock <a href="http:&#x2F;&#x2F;contently.com&#x2F;strategist&#x2F;2015&#x2F;07&#x2F;10&#x2F;why-adblockers-should-scare-the-shit-out-of-the-media-world&#x2F;" rel="nofollow">http:&#x2F;&#x2F;contently.com&#x2F;strategist&#x2F;2015&#x2F;07&#x2F;10&#x2F;why-adblockers-sh...</a> . I would assume hacker news visitors would have a similar number. That would be an interesting thing to measure. Someone who gets to the front page of HN should measure what percent of people with a HN referer block ads.<p>And many ads are paid per view, not per click.