The people who want interactivity with their TV have game consoles. Even on those wildly successful, high-use consoles, the &quot;apps&quot; (as opposed to &quot;games&quot;, the first-class use case for the device) typically do rather poorly.<p>Not-console-manufacturers have been trying to break into this market for ages by making a TV viewing device that also happens to be a casual gaming console (&#x2F;app platform),  but it seems that people who want gaming on their TVs buy gaming consoles, while people who want TV on their TV buy things that let them watch TV, and there isn&#x27;t enough overlap between the two for One Grand Unified Device to capture the market. Microsoft really went hard-in on the married TV and gaming concept with the XBox One, and it&#x27;s been a massive flop compared to the PS4 (with the PS4 outselling it 2:1).<p>I don&#x27;t think it&#x27;s an issue of &quot;nobody&#x27;s done it right yet&quot; - I think it&#x27;s actually two separate markets and attempts to marry them just can&#x27;t force those two markets to both want the same thing.