OP Here, this is why I made this:<p>Ads are generally considered a nuisance.  But sometimes, I think they can make a website feel more alive, just like advertisements on the streets of Tokyo or New York.  A book like &quot;The Timeless Way Of Building&quot; would probably consider ads the core activity of many websites, and thus an essential quality of their design.<p>I started thinking about this because I was developing a news website, and needed it to seem authoritative and &quot;alive&quot; from day one.  AdSense ads are okay, but lack a certain zest and ridiculousness that I think people expect on tabloid news websites. Companies like Taboola and Outbrain will place &quot;Sponsored Stories From The Internet&quot; on your page, if you have at least a few hundred thousand unique visitors a month.<p>So, I ended up making my own ad server &#x2F; tag called &quot;kaboodle&quot;.  I think it&#x27;d be interesting to reciprocally link to other weird interesting sites on the web, mixed in with clickbait nonsense. I&#x27;ve found I&#x27;ve had higher clickthrough rates on sites with the fake ads; I think because people are trying to figure out which are &quot;real ads&quot; and which are &quot;fake ads&quot;.  Anyways, if you&#x27;d like kaboodle ads linking to your website, please submit a PR.