&gt; I&#x27;m arguing that &quot;unfamiliar&quot; does not necessarily mean &quot;hard to find&quot;.<p>Yes it does, it literally means &quot;not having knowledge or experience of&quot; and thus it is hard(er) on people. Familiar does not necessarily mean &quot;all websites do it the same&quot;, familiar literally means &quot;well known from long or close association&quot;. It may be association with something else, not even software (see apple&#x27;s skeuomorphic design with the original iOS).<p>It may be worthwhile to make something unfamiliar (i.e. &quot;harder&quot;) - but you should have good reason to do so. &quot;Hur dur I creative designer&quot; is not good reason.