&gt; OK, as apparently .js is the defacto thing to build cool sites, I for one will be left out here.<p>I doubt they&#x27;re building it in JS for giggles.<p>In order to make changes like this stick my guess would be that you need to reach a tipping point before interest fades, and to do that you need to take away the browser vendors ability to say &#x27;no&#x27; or &#x27;maybe later&#x27;.<p>As you point out, people who don&#x27;t run JS by default represent a tiny percentage of traffic, so would have to be a secondary concern to be supported later.