I depends. 
But as others have said I would try to get creative with the name to find a .com for it. PG recently wrote a post on changing your name but I don&#x27;t agree with it 100%. <a href="http:&#x2F;&#x2F;www.paulgraham.com&#x2F;name.html" rel="nofollow">http:&#x2F;&#x2F;www.paulgraham.com&#x2F;name.html</a><p>However if your product is a mainly accessible via a mobile app then I would use the .co or other clean TLDs. For example, Vine is still using .co and it&#x27;s a massive success.