Is lower goals really more founder-friendly? I&#x27;m not so sure.<p>A bit perplexing, but in my experience, VCs who aim lower will often put far more stress and pressure on founders to meet short-term milestones and ramp up revenues immediately. Since the distant billion dollar goal is gone, it becomes all about the short-term.<p>Aiming for a billion is a great filter too. At the early stages, you desperately need to be associated at least a few investors &#x2F; founders &#x2F; employees who absolutely believe you&#x27;re on the path to something huge. Low goals allows more people to get involved who have extremely misaligned interests, who are often looking for something medium sized to milk, instead of something huge to help grow.