It&#x27;s marketing. And when it comes to marketing its far more true than that Lynx will get you laid (lol), or that some new  detergent will revolutionaze how clean your clothes are, or that some GAP clothes will make you part of the &quot;in&quot; crowd.<p>It&#x27;s also depends on the level we&#x27;re talking. If we just take &quot;product like the iPad pro&quot; to mean &quot;a large tablet&quot; then yes it&#x27;s a &quot;complete falsehood&quot;.<p>But it obviously means &quot;a large tablet with this attention to detail, with the supporting OS and app ecosystem finely tuned to work along with it&quot;. Which is true -- as all Surface tablets I&#x27;ve seen are if not subpar, different in several ways.