It goes against decades of tradition.  In the past, the upgrade was offered at a discount to reward your customers for staying with you. It also reflected the lower acquisition cost for that release -- since you didn&#x27;t have to spend any marketing dollars to find them.<p>Their policy was saying &quot;We appreciate your loyalty, but only for the next year then you&#x27;ll have to go back to paying full price.&quot;  But the year didn&#x27;t start on the renewal date, it was back-dated to the anniversary of the original purchase date.  Which meant if you didn&#x27;t renew on time, you weren&#x27;t getting a full year .. maybe only 8 months.  It was a money-grab, but one I could tolerate.