And several of other flops  (iPod socks anyone?).<p>But I didn&#x27;t said they don&#x27;t make flops.<p>Just that their &quot;signature thing&quot; is not coming up first with something, but coming with something that&#x27;s somewhat thought out and people actually want to by. People remember them for these things: the iPod, iPhone, iPad, MacBook Air, iMac, etc (and IIRC Apple Watch too, did better than all competitor smartwatches combined).