They&#x27;re copying the facebook-esque thing of grabbing the base word and making that the brand. IE facebook messenger is &quot;messenger&quot;, compared to google messenger which is &quot;gchat&quot;. Calendar vs &quot;gcal&quot;, and so on.<p>Facebook effectively owns the word &quot;like&quot; at this point, has &quot;internet.com&quot;, and so on.<p>Apple wants people to be calling the &quot;Apple Watch&quot; just &quot;the Watch&quot;.