Yeah that opt out theory was nice some years ago. Now it&#x27;s not that simple anymore. Most of the times you just have no choice.<p>What right has Amazon to do this? They get their share from the fact that I buy stuff though them. So I pay and still get analyzed. There are many more services that work like that. You can get around some of them by spending much money or acquiring special skills that would allow you to run things on your own but all that will remain a solution for few. The majority is trapped because data mining became natural. The legend of &quot;free for data&quot; now just applies to everyone. It went so far that some advertise with the fact that they DONT data mine.<p>Privacy as a product.<p>Also it&#x27;s not like this majority ever understood what they are saying yes to. You know that long awful text nobody reads.<p>The government looks very small to me if I consider all the other data mining parties currently active. Even with what Snowden toughed us. This fear that now somebody really connects the dots is a healthy one. Strangely the revelations did not lead to the same conclusions regarding the private sector. Good marketing.<p>My workaround to this: I teach people how to create and manage useful fake identities.