If a no-name artist wanted $100,000 for their painting they&#x27;d be laughed out of most places and die well before ever selling a single painting. Your example works both ways.<p>Good&#x2F;services are ultimately priced by the people willing to purchase. The producer can charge more than what people are asking - but can only go so high. The higher the producer charges, the less people buy their good&#x2F;product. Sometimes this trade off is worth it (ie. luxury brands).<p>If nobody was willing to pay so much as a penny over $5,000 for an Audi S6 you can bet one of two things happening:<p><pre><code>  a) An Audi S6 would be sold for $5,000 (and never see production again)
  b) No Audi S6 would ever be sold (and never see production again)</code></pre>