I agree that if users don&#x27;t want something than it will have to die. I&#x27;m just not sure what we replace it with because I think economic drive behind the internet has been the major factor in the growth we&#x27;ve seen. Basically, if people weren&#x27;t making money the internet wouldn&#x27;t be anywhere near what we have today. I&#x27;m pretty sure we had a completely ad free internet at one point and it kind of sucked compared to the things we have today.<p>Full disclaimer: I made a decent amount of money from advertising in the past. That doesn&#x27;t mean I don&#x27;t sympathize with users&#x2F;consumers. The ad industry pushed too far and users are pushing back.<p>Also I&#x27;d probably prefer ads on wikipedia versus the yearly begging but that&#x27;s another topic.