<i>the scheduling process is terrible -- excel sheets, manual paper schedules, etc</i><p>Excel and paper might be terrible to you, but you&#x27;re a tech minded entreprenuer so what it feels like to you is essentially irrelevant. The person who needs to think Excel and paper are terrible is <i>your customer</i>. The two important things are: Do Excel and paper have a fundamental disadvantage compared to a SaaS solution that people would be willing to pay for, and would people be willing to pay $&lt;price&gt; in order to get that advantage? It&#x27;s definitely possible that the answer to those questions is a resounding &#x27;YES!&#x27; <i>to you</i>, but you need to ask people who would pay for your product those questions rather than believing you already know the answer. Research your market.<p>As for competing on price, I wouldn&#x27;t. You competitors will just discount their products if you take any significant market share. They&#x27;ve picked a price they believe people will pay, really there&#x27;s (probably) nothing stopping them charging $1&#x2F;month.<p>(Note: My startup competed with Excel. What we built was definitely better than Excel for the problem we were tackling. But ultimately most of our potential customers thought the pain was quite trivial (despite losing $thousands on projects due to it) so no one bought in. Excel was <i>good enough</i> and effectively free because everyone already has it. $20&#x2F;month is a heck of a lot more than $0&#x2F;month.)