To play the devil&#x27;s advocate, if it&#x27;s coming at all, I&#x27;d rather it be halfway through the article than right as I load the page. Presumably if I&#x27;ve read half an article, I&#x27;m at least partially interested in what&#x27;s on their site. Nautilius seems to do an embedded newsletter ad halfway through the article, no pop up, just enter your email if you&#x27;re interested or keep reading. Very happy about this (though I still didn&#x27;t subscribe).