I think its getting obvious that they are having problems with their OEM relationships. OEMs want their own Smart TV platforms for their own ends.  TV OEMs are also seeing the low margins on Android phones and want nothing of that.<p>I think Google was forced to give up on AndroidTV and just expects people to buy the Nexus Player for $69.  Considering how much better the Nexus experience is on phones compared to the skinned Android versions, in the end, I think this is probably the better move. Especially when I can just unplug it and move it to a different TV. I don&#x27;t want my TV buying choices to be limited to whatever model supports Android TV.<p>Not to mention, the low end is probably dominated by the Chromecast. I have two, they&#x27;re great. I don&#x27;t need yet another box or remote in my life.  I just want TV&#x27;s with Chromecast (or a cross platform equivalent built-in). I don&#x27;t need more smart devices. In fact, I need less. The internet of things is greatly over-rated.