&gt; We see less and less such ideas from Apple.<p>Disagree. This is a really commonly held viewpoint that I think is the product of our fast news cycles, and I don&#x27;t think it approaches truth for another several years.<p>You are totally right that iPod and iPhone were not the first. While these were <i>cool products</i> when they came out, I think what&#x27;s often lost is that it was only in the years of incremental improvements that defined how important these products were.<p>Tons of use cases are being unlocked in health, education, home automation, transportation, payments, enterprise, etc that these markets have been waiting for and wanting and are truly transformative. They&#x27;re just not talked about as much, or hit that level of &#x27;omg&#x27; for people who aren&#x27;t dealing with those use cases, but they&#x27;re real. The less sexy incremental stuff is amazing, and in fact, way more interesting because so few companies get the details right.<p>Just like you&#x27;re saying about not being first, most blow-your-mind ideas that will come out in the next 10 years are probably already thought of, prototyped, or launched in some highly crippled form to an extremely limited audience. Two amazing things we can assume are in the pipeline are:<p>1. Driverless car, which will fundamentally change our transportation infrastructure.<p>2. Eye tracking and face tracking, which unlock new interaction paradigms that are even more natural and seamless. See the recent Faceshift acquisition [1] for evidence.<p>These are going to be awesome! But they&#x27;ll take time to perfect.<p>I&#x27;m not sure what qualifies as innovations for you. I&#x27;ll admit I&#x27;m not blown away by today&#x27;s stuff, it is S-cycle after all, but I am impressed by the way they&#x27;ve implemented 3D touch. Its the first force touch implementation (vs watch and macbook) that I really like because it looks incredibly intuitive and everyday useful - like something that I&#x27;ll wonder how I lived without.<p>Well anyway, I think we&#x27;d probably agree about a lot things, but I&#x27;d be curious as to what big innovation you&#x27;ve got in mind that&#x27;s missing. Cheers.<p>[1] <a href="http:&#x2F;&#x2F;www.macrumors.com&#x2F;2015&#x2F;09&#x2F;04&#x2F;faceshift-motion-capture-acquired&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.macrumors.com&#x2F;2015&#x2F;09&#x2F;04&#x2F;faceshift-motion-capture...</a>