we essentially peel the globe like an orange and stretch to fill the empty space.  The poles have the most empty space:
<a href="http:&#x2F;&#x2F;i.imgur.com&#x2F;JnRijN9.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;JnRijN9.png</a>