Your better &amp; duplicated technology is generally no match for the incumbent&#x27;s connection, trust, familiarity, and fully expense-accounted sales team.  That is the incumbent advantage and why Oracle wins so often.<p>Its very much like message boards.  HN and Reddit have the hot hand and the connections overcome better technology of other boards.  Once the connections become too toxic, people will migrate to the next thing.  Then you might have a shot, but the group with the best connections will probably be the next thing.