I wasn&#x27;t referring to specifically innovation. While games like Candy Crush are generally frowned upon by the non-casual gamers, iOS as a marketplace is rather well adopted by all sorts of developers from indie to AAA. Hell, even Nintendo has agreed to license their IP to the iOS market. To me, Apple TV is now a console and while it&#x27;s not as open as the PC ecosystem, it is no doubt a place developers want to be.