I think we&#x27;re quibbling over terminology. As you say, it was the 3GS that &quot;exploded.&quot; (And it&#x27;s when I personally upgraded from a Treo 650.) I agree that, to a significantly greater degree than the iPod, the iPhone was from Day 1 obviously a big deal even if it wasn&#x27;t clear that most competitors really needed to get busy working on their gravestones.