Yeah basically a lot of MEMEs started out by finding some random image on the Internet and adding a background to it and then placing words over it.<p>I suppose the Penguin image was one of Getty&#x27;s stock photos and someone copied it and added the background to it and called is Socially Awkward Penguin. Then Getty started to demand payment for a license fee for it when others used it on their websites.<p>It is just like on Youtube when someone took that footage of the movie &quot;Downfall&quot; about Hitler and took his rant and added captions to it. There was a Hitler video generator to add your own captions, but since the footage is from a commercial movie it got DMCA takedown requests or the company that owns the movie would get advertising credits for your video and you&#x27;d get none.<p>Copyright laws are crazy when they don&#x27;t allow fair use for a parody or whatever.