I think our disagreement might fundamentally revolve around you seeing &quot;might&quot; and I&#x27;m observing &quot;almost always does not&quot;.<p>I&#x27;m still interested in the idea of listing and evaluating motivators, so we&#x27;ve listed four of varying opinions of effectiveness, it would be interesting to identify a fifth (or more) of equal or better effectiveness.<p>Thinking of what PR people like to use, there&#x27;s sex appeal, I suppose that could be used in public service TV commercials as a new fifth strategy.  I have no idea how to sell &quot;preventative EKGs are sexy&quot;, but I&#x27;m no marketing guy, and somehow they sell cars and junk food with sex appeal, so its probably possible to sell EKGs and immunizations and diabetic glucose test screens under the same strategy... somehow.  This sounds like such a bad idea, I hesitate to declare it a serious fifth strategy idea.