I am upset my free riding will come to an end. I hate ads on the internet and run an ad blocker, but I also really want free content.<p>It&#x27;ll be interesting to see how the internet evolves. If ad blockers are used by a lot of people, but not all, I expect to see the quality of content continue to fall lower and lower. The Buzzfeed crowd will be the last to adopt ad blockers.<p>I think it would be better if browsers just turned on ad blocking as a default. Force the web to find a new model sooner rather than later.<p>I wonder if Google and facebook have contingency plans for such an event.<p>If Microsoft wasn&#x27;t so afraid of antitrust laws, I&#x27;d suggest they just introduce an adblocker built into windows and turned on as default. They could KO google in a quarter or two.