Simons always seemed to be more about attaching the Simons name to superstars&#x27; halos, and promoting Simons, than about maximizing the impact of the contribution to science.<p>&quot;Buying a proprietary  license for many researchers is better advertising <i>for Simons name</i> among those academics, then &quot;funding an open source project&quot; which is relatively more anonymous gift (unless SMC tries to sell trademark rights, creating &quot;SMC by Simons&quot; -- maybe a good idea).