I can&#x27;t tell if you&#x27;re being ironic (I suspect you are), but the figure needs to be seen against the market context: in 2Q 2014, total smartphone shipments were 301.4m devices [1]; in 2Q 2015, they were 337.2m [2]. That&#x27;s an 11.6% growth. Apple&#x27;s shipments grew 34.9% [2]. So why did none of those &quot;premium&quot; Android OEMs see an increase in sales, yet Apple, with much pricier devices and fewer models, did? This is the key question.<p>(Disclosure: I&#x27;m the author of the linked post at the top.)<p>[1] <a href="http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25037214" rel="nofollow">http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25037214</a>
[2] <a href="http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25804315" rel="nofollow">http:&#x2F;&#x2F;www.idc.com&#x2F;getdoc.jsp?containerId=prUS25804315</a>