That&#x27;s like claiming BMW is playing in a pool largely shaped by budget car makers like Hyundai. Apple may have only had ~5% of PC market share for 15 years, but it&#x27;s owned roughly half the total global profit share for about a decade, and their PC market and profit share has been steadily increasing during most of that period. And they&#x27;ve been doing exactly the same thing in the mobile business for more than 5 years as well.<p>One thing is certain. A guaranteed way for Apple to fail is if they start worrying about how other manufacturers are &#x27;shaping&#x27; the market. It would kill them stone dead in a matter of a few years, tops.