Simple. Most of the deals Netflix have in place have terms dictated by the content creators. Well, maybe content owner is a better term. There are also the deals that Netflix passes on because they feel the terms required by the content owners are too much.<p>In the end, content owners get the final say in whether their content appears on Netflix or not. They either say no because they don&#x27;t like Netflix, they say no because they got a better deal elsewhere, or Netflix says no because the terms are not financially viable. Which is one reason for Netflix to &quot;dump&quot; a huge movie library, which they have before. When I first signed up they had a deal with Starz that eventually went away.<p>So, if you don&#x27;t like certain content not being available on Netflix or that certain content was taken away; then most likely your complaint should be aimed at the content owners.<p>Although, there are examples of content that Netflix doesn&#x27;t actively pursue but I&#x27;m speaking of strictly mainstream entertainment.