The reason I don&#x27;t like google&#x27;s rebrand, aside from its lackluster aesthetic, is because I think it is a betrayal of the brand itself.<p>I saw Google as elite, to foster excellence, to be authoritative, and mature, in a tech sphere where the news often features yet another adolescent enterprise. The brand inspired hope because of its ability to accommodate seemingly dichotomous imagery: the sober, reliable, establishment with the playful, Easter egg packed, wonders that blurred the lines between engineering and magic.<p>It made me hopeful because I saw an adult with the heart of a child and that&#x27;s what I want the whole world to be.<p>I&#x27;m not saying Google has changed as a company because of this rebrand. These are merely what their symbols meant to me.