edit:<p>I agree ... but this is just the price for showing up at this level of the game.  It is of course a major effort for those professionals who executed on it, and is beyond my capabilities - but it&#x27;s not strategic level stuff - just like stealth fighters are not strategic level stuff anymore.<p>(My previous and clearly downvote-magnet post that is a little more detailed):<p>An updated, simple look and feel is not a matter for congratulations.  Look at stealth airplanes.  If you don&#x27;t have a stealth warplane, the modern SAMs can take you out no problem, with stealth the odds are much more in your favour.  Stealth tech is the table stakes, the price any superpower or superpower-to-be must pay just to show up.<p>If Google had not done this, or had done it badly, then we would worry.  Behind the scenes many many professionals worked hard to make sure it went well - as expected.<p>This is something I personally would never achieve - I could not steer a multi-national rebranding. But Google has to - it&#x27;s the price just for staying in the game.<p>So kudos to those involved, it took years of your experience and effort.  But for Google, it&#x27;s just what needed to be done to keep up.  And if we should not be distracted, internally they really must not be distracted.