I am sure it is ignored the same as people who are 200 pounds overweight ignore &quot;You need to lose weight&quot;<p>On the other hand, this is awesome. Giving them a concrete goal. A lot easier to say &quot;Walk 30 minutes a day, 7 days a week&quot; than &quot;Exercise more&quot;... go exercise!<p>(Not sure exactly how the cube system works, but it seems more concrete.. maybe it is the exercise version of the calorie?)