Of course.  And don&#x27;t get me wrong, the iPad is far from worthless and Apple is far from Trivial in the space.  The point is that Apple is no longer the leader&#x2F;innovator in the space.  Perhaps I am wrong, but I think that a lot of iOS devices get sold on intangibles rather than concrete benefits or capabilities.  Apple has created tremendous value in these intangibles by being so awesome&#x2F;innovative&#x2F;ahead for the last 8 years, that has created a tremendous amount of loyalty in iOS users and sells a LOT of iOS devices every single generation despite the substantial (to most people) costs.  People who depend on tech to make their living (often) require more than intangible benefits, and the competition has now caught&#x2F;surpassed them as far as tech goes, and usually for a lower price.