So in summary, most websites have settled on a design with:<p>- Headline &#x2F; key attention-grab in the most visible size possible<p>- Subhead &#x2F; attention -&gt; interest converter right below that<p>- Attractive visual element providing emotional context occupying as much screenspace as possible<p>- Benefits propositions right below those, exactly where you&#x27;d expect them to be if you&#x27;re familiar with a Web browser<p>Sounds like a damn good approach to me. I mean, I&#x27;d be happy to see an even more efficient design that measurably increased conversion rates for most products, but if there&#x27;s nothing currently out there, I&#x27;m OK with the state of the art :)