Deceptive and legal. Just like the mayo.<p>In the two market chains where I shop, they have all the organic products (except for the organic versions of main-stream products by the same company) on both sides of one aisle, not inter-mixed with normal food.<p>I don&#x27;t know if that was to make it easier for organic shoppers to find the right things or to avoid complaints from other shoppers who accidentally picked up an organic product and returned it with a complaint.<p>The egg board is doing what they get paid to do. They&#x27;re marketers. That&#x27;s why I suggest that you ignore them. Just like every other product marketing group. Buy what you want not what the marketers decided.