I generally agree with you, but Apple&#x27;s brand image is &quot;luxury&quot;; it does seem odd that what is ostensibly a premium brand would not be targeting premium features.<p>To put it another way, people who have 4k TVs today - the luxury market - may be put off of the new Apple TV because of its lack of support for their higher-end devices. I&#x27;m not sure that&#x27;s a desirable effect.