If the problem is low revenue, they should just raise prices and be honest about it.<p>I mean, if you&#x27;re already paying £100 for an IDE despite the wealth of free alternatives, you do it for a reason: because it&#x27;s worth it. There might be a price point where it stops being worth it, but it&#x27;s likely not £120 or even £200. You&#x27;re already competing with free, so price is likely not much of a differentiator already.<p>Instead, they try to achieve a relatively modest increase by shoving a forced and fairly unjustified SaaS model down their existing customers&#x27; throats. That leaves a bad taste, so to speak. Instead of driving sales with innovation, they now drive it with fear (your tool will stop working! pay now!).