How much would you pay for content?<p>That is a completely different question than say...<p>How much would you pay for us to remove ads from our content, given you can go elsewhere for similar content?<p>It&#x27;s not just a price-point issue, either. It is also a transactions costs issue. The old model of paying for one source of content has given way to the new model of forever being only a click away from switching content providers. Determining who gets paid what, enforcing that, and distributing the paycheck, that&#x27;s basically not doable at the moment,,, except through ads.