That&#x27;s just a throwback to the featurephones of old, which were bewildering but somehow made Nokia and friends quite a bit of money.<p>Nobody seems to have picked up on the fact that Apple&#x27;s success was also based on extreme simplicity: they sold just one model with a variable amount of memory. That&#x27;s it. They didn&#x27;t diversify their line until very recently, when they started to feel a bit insecure (&quot;will people really like such a big screen? Fuck it, let&#x27;s ship both&quot;) -- IMHO this simplification helped tremendously in selling to demographics that would have otherwise steered clear of &quot;those nerdy gadgets&quot;.<p>Featurephone-like strategies make sense for upstarts looking for &quot;a market, any market&quot; and small players trying to carve niches; I would have thought Samsung was big enough to play smarter these days.