I agree with the article when it poses that a product should be built because you enjoy doing so and when it becomes a company you should do it to generate revenue and not an exit.<p>However, it&#x27;s incoherent that an article that is against the &quot;Go big or go home&quot; philosophy discusses how much your company valuation needs to multiply given you sell X% of shares in T amount of time.<p>At least in today&#x27;s macroeconomic context, a company is the best platform to scale something valuable, and investors are there to help with that scaling process.