It&#x27;s expensive because the economies of building electronics are weird. As they said in their announcement, a big challenge is getting a display which is guaranteed to be available for a long period of time. That means not buying the bleeding edge, but something designed for lower volume markets. If you want something that&#x27;s available for a long time, the likelihood is that it&#x27;s already been available for a while. If you want the bleeding edge, it means they&#x27;ll stop making it and start making the new bleeding edge in 18 months (with subtly different connectors, sizes, drivers etc)<p>The vast majority of the cost of this display is driven by factors unrelated to the technology level. Labour to build it, logistical costs, EMC qualification etc. That&#x27;s the case for almost all cheap consumer electronics.