When it comes to &#x27;landing pages&#x27; (where describing the purpose of a company or product is the goal), I think the problem is primarily that it&#x27;s just really hard to do right, content-wise. The visual design is at most a secondary problem.<p>A more general-purpose home page has it&#x27;s challenges, of course, but often it&#x27;s really just about showing something pretty and guiding users to pages such as &#x27;pricing&#x27;, &#x27;buy&#x2F;shop&#x27;, &#x27;contact&#x27;, &#x27;about us&#x27;, etc.<p>A landing page, on the other hand, is basically the same as creating an ad or a commercial. You have a limited time to &#x27;sell&#x27; something, and the fact that you need a page for it means that it&#x27;s not immediately obvious what you&#x27;re selling. You have to write ad copy, consider the visuals, target audience, selling points, etc. This is much more difficult than just having a few pages that do very specific things, and a home page that points to them.