I take issue with the current &#x27;standard&#x27; design, but only indirectly. I feel like giant home screens give companies the freedom to create a great looking webpage without any actual content - like a giant landing page. Since they all look the same, it&#x27;s easy to compare and contrast.<p>I can recall a number of times scrolling through the entire home page for a company, only to still be confused about what the product actually does. I see a huge banner image, coordinating colors, tons of whitespace, very high-level text content...but little that says, &quot;Our product will specifically do this, that, and the next for you!&quot;. I have to click around to find that out. By that time, I&#x27;m quite annoyed, and I&#x27;m not sure if your product is worth my effort.<p>Maybe my expectations of a home page are wrong though.