Jony Ive is a great designer. I admire the work he has done, I have 2 macbook pros sitting on my desk right now next to the iPhone 6+ I own. Now that I have established my &quot;apple credentials&quot;, I ABSOLUTELY HATE the apple propaganda videos describing their products with his voice. It may have played 5-10 years ago, but now I just think its pompous and superficial. Of course its just my opinion, but I really wish apple would revamp their whole showcase format. It really turns me off to hear things like &quot;This is the most advanced iDevice we have ever produced, it truly is an amazing, magical device&quot;. Shit, it better be, you spent the year iterating on it!!!