If it was a joke, then it&#x27;s far more likely that the exact response he wanted was laughter, but he got awkward silence instead.<p>But I dont think it was meant as a joke at all. If he didnt want to praise Microsoft, he could have left out the line; there was no reason to resort to mockery disguised as praise. Microsoft could not have said, &quot;we wont demo our products unless you say we are best at productivity&quot;. Apple holds all the cards.