&gt; Yes, anytime there is a logo change there is a bunch of marketing talk about why. It&#x27;s all bullshit.<p>You refute that the old logo didn&#x27;t scale down to smaller screens well? Getting the logo visible across mobile devices was a major part of the redesign. If your job is logos and branding, that seems like a real problem. And branding does affect a company&#x27;s outcome, certainly more than &quot;one iota&quot;. You are acting like a terrible cynic and troll.