Always a good idea to weigh financials heavily when analyzing a company&#x27;s strategy. After all, that&#x27;s what the C-suite and investors are doing. Granted, they have more info than us, the public, but sources of revenue are an important part of the framework for sure.<p>Perhaps it makes more sense that Google is investing in high-cost infrastructure because they want to move away from the ad-model business. It&#x27;s risky to have 95% of your revenue coming from a single industry.<p>Google can eat a lot of the costs of setting up a better network, which is a great investment in the future if you&#x27;re betting that a majority of people will need high speed internet access 10-20 years from now. Then they can start extracting monopoly profits just as AT&amp;T, Verizon, Comcast etc. do now.