Best to read this twitter thread: <a href="https:&#x2F;&#x2F;twitter.com&#x2F;mdudas&#x2F;status&#x2F;638792939842469893" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;mdudas&#x2F;status&#x2F;638792939842469893</a><p>This only applies to page covering ads for app installs. Not other interstitials. In fact Google recently did a study showing how 69% of people leave the page when faced with an interstitial [1], yet they also recently released an updated format for their own Google overlay ad [2] (although this is for apps). They don&#x27;t want to lose web&#x2F;search traffic to apps, but they make plenty of money running these formats themselves. A good summary of the various conflicts of interest is here [3].<p>1. <a href="http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2015&#x2F;07&#x2F;google-case-study-on-app-download-interstitials.html" rel="nofollow">http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2015&#x2F;07&#x2F;google-ca...</a><p>2. <a href="http:&#x2F;&#x2F;adwords.blogspot.com&#x2F;2015&#x2F;08&#x2F;beautiful-new-designs-for-full-screen.html" rel="nofollow">http:&#x2F;&#x2F;adwords.blogspot.com&#x2F;2015&#x2F;08&#x2F;beautiful-new-designs-fo...</a><p>3. <a href="http:&#x2F;&#x2F;searchengineland.com&#x2F;google-goes-app-interstitial-protecting-consumers-search-monopoly-228543" rel="nofollow">http:&#x2F;&#x2F;searchengineland.com&#x2F;google-goes-app-interstitial-pro...</a>