This was about the publishers being able to set their own prices wasn&#x27;t it? Maybe they tested out if people were willing to pay more. If they find out they don&#x27;t they can always go back to the discounts.<p>Trouble was before Amazon had that power. Seems fair that publishers should be able to set their own price.<p>Personally I don&#x27;t buy an ebook if it isn&#x27;t in single digit price. Anything more and I might as well buy the hard copy if I need it badly, otherwise I am better off not buying it at all.