As an app developer, that may make sense, but I don&#x27;t think consumers see it that way at all.  Perhaps that will change in the future, but the skins applied by HTC &amp; Samsung, especially (Sony&#x27;s &amp; LG&#x27;s aren&#x27;t too overdone) make the UX completely different between brands, even if the underlying OS is the same.  Add in the ability to use custom launchers and you very easily could end up with someone customizing their Android phone to the point where only they know how to use it.