There is an intermediate market between publishers and their ultimate consumers. They were selling their products at the same price as they are now to Amazon before, it&#x27;s just that Amazon was allowed to take a loss on the sales to build marketshare which possibly prevented other players from entering the distribution market.<p>Are you unconvinced that allowing Amazon to absorb losses in order to dominate their distribution market is possibly bad for them? Or are you satisfied with treating them with contempt because it&#x27;s so &quot;obvious&quot; to you that they&#x27;re being boneheaded?