<i>Newsweek</i>?  Gee, I remember
<i>Newsweek</i>, 1975 and their prediction
of horrible, destructive, massive,
life killing, earth ruining, devastating,
hideous, humongous, drum roll, please,
&quot;global cooling&quot;, with a scan of their
cover story in<p><a href="http:&#x2F;&#x2F;denisdutton.com&#x2F;newsweek_coolingworld.pdf" rel="nofollow">http:&#x2F;&#x2F;denisdutton.com&#x2F;newsweek_coolingworld.pdf</a><p>Right, <i>Newsweek</i>, that is, <i>newsies</i> 
looking to grab people, by the heart,
the gut, below the belt, always 
below the shoulders, never between
the ears, to get eyeballs for ads
and ad revenue.<p>They are in the
ad business.  Their <i>content</i> is just
smelly bait to catch eyeballs for
their ad business.<p>Their stuff is garbage, as low as it
can go, no higher than necessary, for
their ad revenue, in the short term.
Their <i>reputation</i>?  They 
assume their target audience
doesn&#x27;t care and, thus, they
don&#x27;t care.<p>Their <i>content</i> is really from the 
literary fiction tradition of
<i>drama</i> and <i>art</i> as in <i>communication,
interpretation of human experience,
emotion</i>.  So, they want to concentrate
on the <i>drama</i> of the human experiences,
the horrible things that will happen
to humans.<p>They like to play on 
fears, the threats of both nature
and society, as in E. Fromm,
<i>The Art of Loving</i>, the main sources
of human anxiety.<p>The newsies won&#x27;t do any better
as long as people keep reading
them and they keep getting ad
revenue.<p>You should not have taken the newsies
seriously in 1975, and you should
not today.<p>Again, emphasize all the horrible things
that would happen with massive global
cooling.  Like emphasizing all the horrible
things that would happen with
gigantic flocks of flying pigs
over our cities dropping thousands
of tons of pig poop a day.  It would
be really bad.  There would be
disease, death, gigantic economic
losses.  What are going to do about
this gigantic pig poop problem?<p>To see more of how this goes, watch
the now classic movie <i>The Music Man</i>
talking about the terrible threat
of a pool table in town and, thus,
the need for a boy&#x27;s band -- that will
be $19.95 import fee.<p>For more, review some of how the
old English morality plays went
and how much of Christian religion
went in those days and nearly to
the present -- terrible threats from
sin and the Devil, now we will
pass the offering plate, sing the
Doxology, and see the 10%.<p>Got some
spectacular stuff that way --
look up the Bishop&#x27;s Residence
in Munich.  Build something like
that for yourself and it would
really set you back.<p>The good thing
about the movie was Shirley Jones -- 
we&#x27;re talking drop dead gorgeous,
just what you want next to you
under piles of blankets on those
long, cold nights from the &quot;global
cooling&quot;.<p>It wasn&#x27;t just Western Civilization;
parts of the New World did much the
same:  Indeed 
the ancient Mayans had some such thoughts
and responded by killing people and
pouring their blood on a rock
as at<p><a href="http:&#x2F;&#x2F;books.google.com&#x2F;books?id=DgqLplWtGPgC&amp;pg=PA76&amp;lpg=PA76&amp;dq=Mayan+blood+sun+moving+sacrifice&amp;source=web&amp;ots=Do6njWN5M9&amp;sig=FxTeclIiqggqIH5Ws_oENCek1uI&amp;hl=en&amp;sa=X&amp;oi=book_result&amp;resnum=1&amp;ct=result#PPA76,M1" rel="nofollow">http:&#x2F;&#x2F;books.google.com&#x2F;books?id=DgqLplWtGPgC&amp;pg=PA76&amp;lpg=PA...</a><p>from page 76 of<p>Susan Milbrath, &#x27;Star Gods of the Maya:
Astronomy in Art, Folklore, and Calendars
(The Linda Schele Series in Maya and
Pre-Columbian Studies)&#x27;, ISBN-13
978-0292752269, University of Texas Press,
2000.<p>They didn&#x27;t have enough solid science to
know that (A) their blood would have no
effect on the sun and (B) there was no
danger that the sun would stop moving
across the sky.<p>Ah, where can we get some of that
massive, hideous, life-ending
global cooling?  I was counting on it,
getting under the covers with 
Shirley Jones!<p>That <i>global cooling</i> scare
was never about science, the
earth, or temperature --
those were all just <i>misdirections</i>,
as in a magic show, to
hide what was really going on.
E.g., standard advice:  &quot;Always
look for the hidden agenda.&quot;.<p>What was really going on?  Sure,
just obvious, just from common
sense and People 101, the
usual suspects:  A flim-flam,
fraud, scam
to get money and power.
Right, the two, usual biggies --
money and power.