You do make a fair point and to be completely honest I think I was only really picturing the non-obtrusive CPM forms of advertising where a view is enough to get however many fractions of a penny it&#x27;s worth rather than clicks. I guess in that sense really thinking about it I also believe ads are worthless too.. Just to clarify my post was not the best written at all, I&#x27;ve got no real problem with ad blockers and I do use one myself in a blacklist fashion for those really terrible ads that (in the case of my local newspaper&#x27;s site) rip the page in half and really try to get in the way so you&#x27;ll pay attention to them.<p>In the ideal world something like flattr would be the best model for current ad-based revenue sites, easily better would be selling something directly that people actually want as a service or product