Yup.  When jobs announced the iPod at a special event most people said &quot;big deal, it&#x27;s an MP3 player&quot;.<p>What they didn&#x27;t look at was how great the UI was, how well it integrated with their Mac (and eventually PC) and how much better the same features that already existed elsewhere were.<p>I believe the same rules apply here.  And the app store will be the best in town.  Again.