Yep. This is like someone saying &quot;all pop songs sound the same&quot;. Yup, they do, and because they&#x27;re meant to be accessible.<p>The consumer doesn&#x27;t always want to be challenged. See &quot;Don&#x27;t Make Me Think&quot;. A familiar design allows us to focus on the content, not the delivery.<p>There are exceptions, of course. Iron Maiden&#x27;s website is dark and epic, as it should be. They&#x27;re a metal band. But if I&#x27;m going to be buying software from you, c&#x27;mon. Make my life easier. Don&#x27;t make me think.