&gt; People who depend on tech are usually about the shiny more than normal consumers, who just want to get what they need done. The rabid irrational Apple fanboy isn&#x27;t grandma, no, it is the young kid working in tech.<p>This may perhaps reflect the different professional subcultures we&#x27;re around, but IME &quot;people who depend on tech&quot; are _less_ prone to this (not necessarily the rabid fanboying but the equivalent effect). I think you&#x27;re underestimating the effect that an unwillingness to do (relatively) in-depth research has on the purchasing decisions of &quot;normal consumers&quot;.  I.e., &quot;wanting what they need to get done&quot; is a wonderful wish, but it&#x27;s somewhat meaningless when decoupled from knowing the differences&#x2F;capabilities of each device.  I don&#x27;t think it&#x27;s controversial to say that normal consumers put much much more faith in the wisdom of the crowds, and (if they can afford it), Apple products are the beginning and end of their search.  The fact that &quot;Android&quot; or even &quot;high-end Android&quot; isn&#x27;t a cohesive brand to the casual observer means that iPhones seem like a plurality of their cursory data set, even when it&#x27;s not the majority (which, at least in the US, is pretty often).<p>Even in 2015, I have people asking me in slightly shocked tones why I don&#x27;t use an iPhone, and their certainty is always based entirely on social proof (they generally have no knowledge about whatever is I happen to be using).