I don&#x27;t understand your argument. 128GB is more than enough for my photo library (and most people I know), but not more than enough for photos, video, music, and apps. This will increasingly become the case as Apple&#x2F;others continues to improve the quality and size of media you store on your phone. But again, I realize what the current paradigm is. However I have no options for iPhone backup&#x2F;cold storage besides iCloud or physical hardware backups. I&#x27;m very unlikely to be using my phone within the vicinity of a physical hardware backup, and iCloud means I lose control. Thus, I either have to choose between a neutered user experience or loss of control.<p>tl;dr: Apple is actively and knowingly encouraging the use of more data while refusing to upgrade internal storage space and instead pushing iCloud storage. This leads to misaligned incentives.