Criticism is fine, but I think it&#x27;s fair to set a high bar (there&#x27;ve been some good and worthwhile technical criticisms in recent months that pass IMO).  So much Apple keynote criticism is just lazy snark. Last year, the song and dance was a constant stream of &quot;eh, it&#x27;s just bigger&quot;.  Which was fair in a sense, and it scored a pedantic point for those that argued the screen was too small, but it really missed the mark in giving the sense that the iPhone 6 was (a) a great phone and (b) basically about to upend the last vestiges of Android from the high-end (profitable) marketplace.