Unless you own a super common word or group of words as .com; it doesn&#x27;t make too much of a difference.  Only enthusiasts will use a smaller service, regardless of its usefulness and will be ok googling for a domain or entering a less common TLD. Wait to see if it develops and if it does, use your profits to buy the right domain for more casual consumers.<p>I&#x27;d say best you can do is make your site https and responsive and make sure you have all relevant SEO data to increase its indexing performance.