Their ability to churn out better and better devices, year after year, is what&#x27;s remarkable. That we come to expect it, and don&#x27;t consider it news, is a testament to their achievement. This is not normal; the industry -- both hardware &amp; software -- is plagued with regressions, with many older models or releases that are preferred by the users to newer ones. Apple are truly unique in their ability to deliver improvements, introduce new technologies, and implement existing technologies in ways that are actually usable, while <i>keeping regressions and serious problems low</i>, much lower than the competition.<p>What&#x27;s the best Microsoft desktop OS? Which is the best Dell screen? Which is the best keyboard? Motorola phone? The current year&#x27;s Apple lineup has always been better than the last year&#x27;s, and that&#x27;s what the &quot;best ever&quot; statements mean to me, and I believe that&#x27;s what they mean to the target audience: &quot;This is new, and it works at least as well as the old stuff.&quot;<p>Which other company, which other product line of comparable complexity, introduces features without compromising usability?