I don&#x27;t know about &quot;the Watch&quot;; it&#x27;s more that they constantly push you to say things like &quot;I&#x27;m using my iPhone&quot; rather than &quot;I&#x27;m using my phone&quot;, whereas with the &quot;Apple&quot; products, they seem to encourage you to just mentally commoditize them and say &quot;I&#x27;m using my watch.&quot;<p>I could hazard a guess at the reason, too—everyone knows what a phone or a tablet (or a laptop, or a PC) is, and theirs don&#x27;t break from the trend, so they need to <i>differentiate</i> their product in those lines using the name. Whereas, with the &quot;watch&quot; and the &quot;pencil&quot;, they&#x27;re making a new thing that attempts to redefine the category it&#x27;s in, and so they want people to start using that name for the category as a whole. Specifically, they want people to think of any accessory-computer used for passive alerts and alarms and checking notifications as a &quot;watch&quot;; and a stylus used primarily for finesse drawing with extra sensory features to enable that as a &quot;pencil.&quot; (The latter is also, I think, trying to avoid the current image of a &quot;stylus&quot; as effectively a prosthetic finger for those dumb devices that can&#x27;t read your touches without it.)