&gt; Anyone that takes thousands of photos on their 15MP phone cameras &amp; 1080p&#x2F;4K video knows the pain of phones with limited storage.<p>This doesn&#x27;t really address why &quot;the cloud&quot;, dedicated hardware, or possibly even new software are needed.  Doesn&#x27;t something like Dropbox handle this?  (Speaking as a non-photographer and non-Dropbox user... maybe I just won&#x27;t &quot;get it&quot; on that aspect.)  If not, why can&#x27;t they just make a better app solution?  And why does it have to use the cloud, as opposed to your system at home, or a local SD card?  If your &quot;infinite storage&quot; is only 100GB (and that&#x27;s a perk for Kickstarter backers only!), you can get that for less than $80 on an SD card!*  If you&#x27;re going to spend hundreds on a new phone to put your photos in the cloud, let&#x27;s hope the camera you&#x27;re stuck with is decent (they claim it is.)<p>Judging by their $500k+ worth of funding in their first day on Kickstarter(!), they&#x27;ve managed to sell people on this, but I&#x27;m not sure it&#x27;s really about the cloud syncing (there are &quot;enthusiasts&quot; who would buy just for fun, maybe people like the design, and the company is supposedly committed to updating the OS over time.)  I think there&#x27;s something about Kickstarter that gets people to buy something they wouldn&#x27;t be jumping to buy if they just saw it in the phone store.  But hey, if it makes money, who cares, I guess...<p>* Possible caveat: I often see Android phones spec&#x27;d as 64GB max SD card size.  I&#x27;m not sure if that&#x27;s just the most they were tested with, it&#x27;s a FAT filesystem limit, etc.  But if that&#x27;s an actual barrier, I&#x27;d still rather see kernel patches or hardware hacks like &quot;paging&quot; between two 64GB virtual cards before this.