It&#x27;s a matter of effort&#x2F;reward. Yes, you can advertise for free or very cheap on the Internet, but it&#x27;s harder to achieve the same amount of success as if you were paying and requires you to put in more work, like engaging with the community (which is not trivial).<p>Of course it&#x27;s possible to get extremely good ROI on free advertising (especially if your product is excellent or unique), but it&#x27;s the exception, not the rule.