A future web with unavoidable, ubiquitous advertising is a grotesque thing that I want no part of.  Advertising and marketing represents the <i>worst</i> of what capitalism has to offer.<p>The point is that we must stop the momentum associated with the advertising-fueled web <i>now</i>, because it&#x27;s too late.<p>We -- the technologists behind it -- need to stop taking it for granted what the future of the web is going to look like, and to think of other ways to obtain that revenue.<p>I do and will forever use adblockers (until they are circumvented) for these reasons.