It&#x27;s a contrived example to show that when people say &quot;I&#x27;m willing to pay for content&quot;, what they really mean is &quot;I&#x27;m willing to pay a small amount for content that may or may not be as much as the content actually costs&quot;.<p>It&#x27;s like saying &quot;I am willing to pay for a car&quot; and then complaining that nobody will sell you an Audi S6 for five thousand dollars.