&gt; How would you feel if you woke up one morning and couldn&#x27;t go buy some eggs from the supermarket until you joined their club for 100$ a month?<p>Sounds like the local co-op; turns out they sell better products and generally provide a better shopping experience...<p>&gt;But if people disagree with the pricing model and it drives away customers<p>If you change a pricing model (and it&#x27;s not cheaper) you&#x27;ll get a ton of complaints no matter what you do. Their model will work fine.