Netflix&#x27;s USP isn&#x27;t access to movies anymore. It&#x27;s access to exclusive-to-Netflix content like <i>House of Cards</i>, <i>Orange is the New Black</i>, etc.<p>The fact that you get some movies along with that original content is just a legacy of their old strategy, which means that (1) their movie library is never going to get much better than it is now, and (2) things like feature film release windows are now more or less irrelevant to Netflix&#x27;s market appeal, since they have full control over when their original content rolls out.