The only thing you just said that made sense was:<p>&gt; <i>the signal is that they don&#x27;t want their search results to annoy users by showing them app install ads on the first hit</i><p>which is absolutely great. Well done Google.<p>Everything else in your post is weird and contradictory. They&#x27;re apparently fine with advertising and non-annoying app install banners but they&#x27;re going to make annoying app install banners less visible in search results. I&#x27;m really not seeing the problem.<p>&gt; <i>It might be good for the consumer but that&#x27;s just a side effect.</i><p>See what I mean? So it&#x27;s a great move and should be celebrated, but lets not congratulate Google on their motives? OK, I think we can all live with that.