The question with social networks are never technical. As you can see by nearly all real life examples, the technology can suck, can exploit, can be this or that engine&#x2F;framework&#x2F;language. What matters is who is in there. If you build a social network based on a technology you will never achieve a significant size, especially if you choose a chat platform that is less and less often used.<p>Just make it work and then get influencers to use and talk about it. That&#x27;s how you win with a social network. Or if you care about reasonable income without winning big scale then go the Hipchat way and integerate well with some special usecase (like they integrate with all the other Atlassian products and development tools).