Reading this article, I&#x27;m reminded of the movement to &quot;design for the other 90%.&quot; It is ironic, and also a little sad, that our high tech society thinks that all the developing world needs is more technology. I guess it is easier, and more enjoyable, to design and build things that seem useful, rather than go out and try and change people&#x27;s behavior. (Not that I think that the movement itself is bad, just that any project in that domain needs to consider how much its product will really be used&#x2F;adopted.)