I can imagine several scenarios:<p>* Being very introverted he hates doing the &quot;people stuff&quot; that is necessary to run a media empire<p>* While he is good at PR, he loves computer programming more<p>* He did PR in a way that worked quite well at a high school, but doing it professionally requires different&#x2F;additional skills (say, people skills)<p>* While he has all the necessary competencies to run a media empire in principle, our society has some strong expectations how such people have to be (say, more extroverted, less nerdy).<p>* He has a very anarchistic way to run PR, which succeeded in its own way at the high school (see article), but does not work in a professional environment, where a different style is excepted, where he&#x27;s not good at.