IMHO you&#x27;re at a disadvantage if you spend too much time on non-core elements of a product.<p>So, if the name&#x2F;domain&#x2F;brand is crucial to the success of the company (if it&#x27;s a clothing line for example), then maybe it&#x27;s worth spending a lot of time brainstorming until you find a .com that works.<p>But, if the core value-proposition of your product has little to do with the public-facing branding, then your time is probably best spent elsewhere, and you should just buy whatever domain is available ASAP and move on to other things.