&gt; The biggest lie is to still call that &quot;advertising&quot;, this has nothing to do with old school advertising.<p>We (the people who realize that) should therefore coin and promote a new term, which will make this more obvious. I propose &quot;advertracking&quot;. Everyone, start using it when referring to the internet advertising&#x2F;tracking business and make your readers&#x2F;listeneres aware.