I don&#x27;t think Facebook can make their messenger a memorable brand. The actual brand that people think about is Facebook. Messengers these days are a dime and a dozen, with Facebook&#x27;s messenger being popular because it is &quot;at hand&quot;, but that&#x27;s due to people being active on Facebook. But it&#x27;s not like Facebook has multiple products, their messenger being part of what Facebook is. Before Facebook my friends where using Yahoo! Messenger. And now it&#x27;s pretty much dead.<p>&quot;gchat&quot; was actually Google Chat and was about voice and video chat. Now it was replaced by Google Hangouts. It&#x27;s a pretty cool service, except that they have had two problems - their fuckup with Google+ and the popularity of Skype. Now Skype is a very memorable brand. And it has lots of problems, but people keep using it because it works for group video&#x2F;audio calls and because it has good prices on calling phone numbers - like, Skype has a freaking monopoly on emigrants and their families or on companies working with remote consultants or employees.<p>In other words, I don&#x27;t think the actual name matters that much, plus if you pick a weird word you might get more out of it. Googling is now a verb in the dictionary and tweeting should probably be as well.