Not sure why you&#x27;re getting downvoted. I have wondered this myself. Between punishing sites that are not mobile responsive and this move I wonder if their motivations are partly fueled by the fear that mobile users are spending more times within native apps and not enough time on the web.<p>As you can read here their response to the EU antitrust lawsuit <a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;04&#x2F;14&#x2F;internal-google-memo-responds-to-eu-antitrust-objections&#x2F;#.m5yn4p:FTKu" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;04&#x2F;14&#x2F;internal-google-memo-respon...</a> google makes the argument that users spend a lot of time inside apps. I would expect they are worried about the ability for users to go directly to content and bypass search from which they make money.<p>I&#x27;m not sure which side of the fence I fall on. The web is arguably a more open technology than native apps but the experience in a native app is often better.