It struck me recently that most cars are increasingly looking the same. It used to be that Peugeots had a very typical nose, Volkswagens had their own boring but efficient look, Volvos were kinda blocky. These days I can barely tell the make of a car by looking at the lines, and that&#x27;s because they all need to perform the same function: transport a similar number of people at similar speed with as low fuel consumption as possible. So they all have basically the same streamlined lines.<p>Most websites want their navigation to be found, so they put it in the same place as every other website. They want their story easily readable in the center.<p>There&#x27;s still plenty of variation, but sites with similar goals are going to end up with a lot of similar elements.