Pain, cost, inconvenience, etc are all marginal motivators even if they don&#x27;t have the 100% effect on people&#x27;s behavior that you&#x27;d like.  Some people are going to be dumb full stop.  But for everyone else, giving them more information is probably going to be useful and on the whole, will move things in the right direction.<p>Keep in mind that I said &quot;might&quot; not &quot;definitely will for sure 100%&quot; so that&#x27;s in line with my above comments re on the margin.