I doubt it. As another poster pointed out, phone companies are still offering payment plans on new phones, so to an approximation all they&#x27;re really offering is a bit more price transparency on the same old pricing model.<p>Also, let&#x27;s be blunt: Users of Apple products aren&#x27;t exactly the most price-sensitive consumers in the market. If anything, it&#x27;ll just make them less likely to buy new phones like clockwork every two years. But if so then probably all smartphone manufacturers will experience something similar.