Ok, the general idea of the article totally makes sense to me. But the argument doesn&#x27;t work out for me:<p>&gt; That high volume of search activity could easily have been generated by higher search rankings for Modi.<p>Is it just me or is this article confusing the connection between &quot;search ranking&quot; and &quot;search activity&quot;? What influence does the order of the results for a candidate&#x27;s name have on how ofter people search for this candidate&#x27;s name?<p>Can anyone explain what I am missing?