I didn&#x27;t miss the point. I just happen not to agree with it 100%, by which I mean that building any sort of business that just survives tends to be incredibly hard work and high risk, and even then most don&#x27;t build long term value or throw off six figure salaries year in and out. 37 Signals is still a unicorn, just not in the VC sense. That&#x27;s why another 36 similar companies don&#x27;t immediately leap to mind.<p>The quantum step in risk is from wage worker to self-employee, and two year&#x27;s toil with no net income for a little thing makes less sense than for a big thing. The article pretends that little things are sure things. They aren&#x27;t.