In principle, it is just as applicable. And indeed, the headlines in my newspaper&#x27;s digital subscription aren&#x27;t clickbait-y either.<p>It&#x27;s just that the structure of digital media tends towards article-at-a-time rather than issue-at-a-time or even subscription consumption. For this reason, the structure is naturally geared toward clickbait-y titles everywhere, while in traditional print media the temptation for &quot;clickbait&quot; is mostly restricted to the title page.