Yeah - every time you load up Netflix you&#x27;re presented with a front page of their choosing, outlining content they would like you watch (&#x2F;think you should watch). Although there aren&#x27;t ads, they still want you to get the most from your subscription, so that you don&#x27;t cancel it.<p>If they just become a cog in a larger search wheel then you&#x27;ll just go directly to the one show you want to watch.