In 7 years in London tech I have never heard once of &#x27;GAFA&#x27; or &#x27;NATU&#x27;<p>Edit: the article mentions that too, it just misleadingly refers to &#x27;Europe&#x27; in the title when it probably means France and Germany. It also refers to the UK and Scandinavia as being &#x27;elsewhere&#x27; when UK is in the EU and Sweden on the Euro.