It&#x27;s &#x27;pro&#x27; within the segment it&#x27;s in, which is the tablet segment, not the laptop or desktop segment. Just like if they come out with an iPhone with power-user features for professional&#x2F;enterprise usage, it&#x27;s reasonably to call it a &#x27;pro&#x27; line within the phone segment, without necessarily implying it&#x27;s a more functional device than say a fully fledged desktop called a Mac Pro. I don&#x27;t really see the issue but I get what you&#x27;re saying.<p>And it does have some of that functionality, from a large screen, type cover keyboard, stylus to multi-tasking. That&#x27;s not &#x27;pro&#x27; in all industries (e.g. in software it&#x27;s not), but if you&#x27;re in marketing or say one-on-one tutoring or sales, I can imagine there are professional use cases reasonably enough to call it &#x27;pro&#x27;.<p>Either way I&#x27;m not really convinced, still feels like a terribly niche item, not really useful to most professionals (who&#x27;d I&#x27;d think, prefer light laptops and&#x2F;or small tablets in combination with a growing presence of now ~5 inch phones and smartwatches) either. Sure it&#x27;s a nice device but is it going to turn around tablet sales for Apple? I&#x27;m not convinced. I just don&#x27;t see a 13 inch screen beating say the MBAs or Surface 2s of the world.<p>Mostly I just feel like expensive tablets are a thing of the past. Tablets kind of filled this niche role in between phones and laptops, until phones became bigger (4 years ago the iPhone was 3.5 inches, then 4 inches, then 4.7 and now the biggest is 5.5), and laptops became not necessarily much smaller (although they did, 11 and 12 inch form factors are super popular, versus the more traditional 15 and 17, or the old 12&#x27; powerbooks with huge bezels that are bigger than 15 inch macbooks today), but much, much lighter and with solid battery life and SSD ubiquity. I just feel there&#x27;s no real room anymore for expensive tablets, there&#x27;s still room (1) very niche uses and (2) dirt cheap tablets, plenty of room for a random &#x27;good enough&#x27; tablet for at home to read the news that don&#x27;t cost $800. I mean hell the freaking keyboard is $170, the pencil $100 and the tablet $800, obviously you want cellular, too, as a pro user, that&#x27;s $1080. So now we&#x27;re at $1350 for an iPad pro with a keyboard and stylus that&#x27;s still sub-par to other solutions. Anyway I don&#x27;t have many doubts I&#x27;ll be proven wrong, they don&#x27;t just build random stuff without a ton of focus group data and conversations with business users, but I&#x27;m not really seeing it right now.