&gt; Marketing and design are surely down to a psychological science by now.<p>Really? I just read an article about how Apple is intentionally avoiding a traditional social media presence as a part of its marketing strategy. So does the science work like, &quot;if you are rich enough to buy out several independent nations, do not use social media for marketing?&quot; Or what?<p>And as a designer myself, I have to say &quot;science&quot; applied to design has a bad reputation among designers [1]. I put the word in quotes because true science is an interest of mine. And if one day in the future the application of science to design is solidified, hopefully this means fractal design software will rise from its current &quot;American Idol without Simon Cowell&quot; state of chaos to become part of the Adobe Creative Nebula, or whatever it&#x27;s called by then. Because right now, the golden mean and fractals are just a couple of the millions of tools in a very intuitive toolbox, and they seem most likely to underwhelm when used alone as part of some grand demonstration of science meeting design.<p>So: If there&#x27;s a science to all of this, by all means elucidate.<p>[1] <a href="http:&#x2F;&#x2F;stopdesign.com&#x2F;archive&#x2F;2009&#x2F;03&#x2F;20&#x2F;goodbye-google.html" rel="nofollow">http:&#x2F;&#x2F;stopdesign.com&#x2F;archive&#x2F;2009&#x2F;03&#x2F;20&#x2F;goodbye-google.html</a>