Edited for clarity:<p>Google is claiming to do this to improve user experience, however:<p>- they do these exact ads on every site they have<p>- they arent stopping other interstitials so sites can be just as annoying on the first page<p>- a site with great content should not be penalized for the site&#x27;s own choices on ads<p>- they&#x27;re forcing a change that affects everyone else except them<p>The PR signal doesnt match the execution. It&#x27;s a monopolistic move and raises questions about their involvement in so many layers of the ads&#x2F;web stack.