For one, because the chances of shooting for the stars and failing is very high. You have to take on a lot of funding, spend a lot on user acquisition, etc. etc. etc.<p>Do you want a <i>highly talented</i> person to work on something for two years that ends up being utterly destroyed, or do you want them to work for 20 years on a business that keeps improving?<p><i>What the hell is the point of all of this if we aren&#x27;t going for the big win?</i><p>Life? What you&#x27;re saying sounds like the result of an absolutely off-whack work&#x2F;life balance. There is, and will always be, more to life than work.