(this is my third reply) Because researched stackhut (HN, quora, your website), I feel compelled to offer (unsolicited) advice: I couldn&#x27;t tell what your selling point was - as a commentor on one of your HN submissions also said. I see you&#x27;ve pivoted&#x2F;changed it around it bit over the last 2-3 months, so that makes it harder. Here&#x27;s a three-step exercise that might help:<p>(1). What did you feel was cool about your basic idea (which seems to be to &quot;wrap docker and kubernetics for easy microservice deployment in the cloud&quot;)? i.e. what excited you, what&#x27;s really cool, about the <i>technology</i> idea, the original technological impetus?<p>(2). What benefit would other people feel, if they were completely ignorant and had never heard of docker or kubernetics or heroku etc? i.e. aiming here at the <i>basic</i> benefit. To illustrate, &quot;easier to use than kubernetics&quot; doesn&#x27;t mean anything to someone who&#x27;s never heard of kubernetics or its difficulties. (Many enterprise customers would be in exactly this perfect state of ignorance - they have enough to deal with with their actual domain!)<p>It wouldn&#x27;t hurt to also consider what benefit that get from cloud hosting (assume they&#x27;d never heard of it, as unlikely as that is). Think of yourself as not converting fellow experts from other technologies, but as gaining adherents for the first time - they don&#x27;t actually want <i>your</i> tech. They want the cloud and you are just the ladder.<p>(3). Finally, think about target users again, now not as completely ignorant, but in terms of and their current situation: their needs (what their bosses&#x2F;customers need), their plans, how they presently do things, and especially what technologies they have actually heard of and basically know what they are. [ for example, I&#x27;ve heard of the cloud and docker, but I don&#x27;t really know what the big deal about docker is. I&#x27;ve heard &quot;kubernetics&quot;, but I don&#x27;t know what it is. ]  Now craft a message that speaks to these people, given their present situation and perspective.<p>There will actually be several different target customers, with different situations and knowledge, that would require different messages to really speak to them.<p>For example, I&#x27;d like a really simple way to write a bit of code and get it hosted in the cloud, for free, to make a simple webservice (or website). It seems it could be (should be) simple, but it isn&#x27;t. That would be sensational! And great publicity for paid users (freemium, as you&#x27;re already using).