As you&#x27;ve pointed out yourself, it&#x27;s a massively saturated market with new startups seemingly launching every month, and yet most restaurants still survive quite happily on Excel and paper, and are certainly not the easiest businesses to sell to. 
I&#x27;m not sure that a 33% price cut is going to change that.
Getting those 500 customers isn&#x27;t beyond the realms of possibility, but it probably involves an awful lot of work relative to getting 500 customers to spend $20 per month on something else.<p>I&#x27;d be tempted to double down on your old site, unless the reason for the dropoff is that you&#x27;ve upset a very small vertical or been overtaken by vastly superior competition.