iOS 7 (2013) introduced the GameController framework, an SDK to allow game developers to detect physical button presses &#x2F; D-pad, etc...<p>This was designed to work in conjunction with hardware makers who made game controller shells that housed iPhone &#x2F; iPod Touch, but with some extra physical buttons.<p>I always viewed this as laying the groundwork for an Apple TV App Store, but it seemed to instantly lose traction and haven&#x27;t heard anything about since the couple of months following WWDC 2013.<p>I assume that API will gain some more steam now.