&gt; That&#x27;s what designers tell you anyway.<p>And everybody else in the world.<p>&gt; In reality logos are nowhere near the top of the list of factors that drive a buying decision.<p>Great.  Then replace the Chanel or Louis Vuitton logos with a bright primary colored Google logo, and see what their purse sales are like a year from now.  I&#x27;m sure millionaire socialite women would love to have their bright red-blue-green-yellow logos on their Saint Laurent jacket (although it would be perfect for Moschino...)<p>Sorry dude, but you&#x27;re over thinking this.  Logos are part and parcel to brand identity, and everything about branding determines sales.<p>If you don&#x27;t have a good logo, you don&#x27;t have a good business.