This is aiming to be better than HEVC, because it won&#x27;t be ready for a couple of years.<p>Assuming the groups listed actually back up their words with action, then hardware support will happen, basically every smart TV shipped already has VP9, so if Google&#x27;s Youtube and Netflix and Amazon and Microsoft agree on a codec, it&#x27;ll be in hardware (both in the sense of it being available, and in the sense of it being in every video device you can buy almost instantly.)