I think these things might make a small difference but overall it&#x27;s not important.<p>I view Heineken as a boring lager which has little character, probably due to being produced in industrial quantities. A jaunty &#x27;e&#x27; isn&#x27;t going to fix that.<p>Same for google. So long as they continue to bang out appropriate search results I&#x27;m with them. Right until they don&#x27;t.