One unfortunate thing that imo is increasing the value of app installs (and therefore how much &quot;collateral damage&quot; in bounce rates is worth it) is that companies are starting to use them as a push ad platforms. Once your app&#x27;s on the phone, you can push notifications whenever you want, not only when the user is actively using the app. While with a mobile website, once they navigate away from the site you can&#x27;t push ads until the next time they visit.<p>The Hotwire Android app was the first one I noticed doing this, raising notifications unrelated to actual use of the app (e.g. for bookings). If they have a general promotion, like &quot;fall sale&quot; or something, they push a notification to a targeted subset of users. In their case there isn&#x27;t even an option in the app settings to opt out of the notification spam. Yelp was the second app I found doing this, but they at least have an opt-out in their settings menu. For apps that don&#x27;t, you can entirely revoke their notification privileges in the central Android settings, but I doubt the average user knows how to do that.<p>My dislike for playing whack-a-mole with this kind of nonsense is why I don&#x27;t install apps anymore (outside a few trusted exceptions, like Wikipedia&#x27;s app), and just use mobile websites.