I expected more attention to detail for a project this big. They are using the new logos in a few places now. All suffer from various problems. The one on the Google Official Blog (<a href="http:&#x2F;&#x2F;googleblog.blogspot.co.uk&#x2F;2015&#x2F;09&#x2F;google-update.html" rel="nofollow">http:&#x2F;&#x2F;googleblog.blogspot.co.uk&#x2F;2015&#x2F;09&#x2F;google-update.html</a>) has hinting problems most noticeably on &quot;l&quot; symbol (zoomed version – <a href="http:&#x2F;&#x2F;i.imgur.com&#x2F;1kRZB5o.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;1kRZB5o.png</a>). The same with the logo on the Google Translate (<a href="https:&#x2F;&#x2F;translate.google.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;translate.google.com&#x2F;</a>) and with the presented Google Logotype on the Google Design blog (<a href="https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-identity&#x2F;" rel="nofollow">https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-ident...</a>, <a href="https:&#x2F;&#x2F;g-design.storage.googleapis.com&#x2F;production&#x2F;v5&#x2F;assets&#x2F;renditions&#x2F;g-logo-360@2x.png" rel="nofollow">https:&#x2F;&#x2F;g-design.storage.googleapis.com&#x2F;production&#x2F;v5&#x2F;assets...</a>). The black SVG logo at the bottom of the last page has some unkempt figures and a leftover line.<p>On a positive note, the logo image (<a href="http:&#x2F;&#x2F;googleblog.blogspot.ru&#x2F;2015&#x2F;09&#x2F;google-update.html" rel="nofollow">http:&#x2F;&#x2F;googleblog.blogspot.ru&#x2F;2015&#x2F;09&#x2F;google-update.html</a>) is well optimized with Zopfli (<a href="https:&#x2F;&#x2F;github.com&#x2F;google&#x2F;zopfli" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;google&#x2F;zopfli</a>). However, I don&#x27;t see why the new logo is smaller (from here – <a href="https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-identity&#x2F;" rel="nofollow">https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-ident...</a>). I could bring down the size of the previous one (<a href="http:&#x2F;&#x2F;i.imgur.com&#x2F;lfmoqgP.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;lfmoqgP.png</a>) to 8 174 bytes (originally 14 022 bytes) vs 13 804 bytes for the new one. Of course, SVG versions are both much smaller.