Google is coming around on the issue, thanks in part to their study showing 69% of users abandoning the site at the interstitial: <a href="http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2015&#x2F;07&#x2F;google-case-study-on-app-download-interstitials.html" rel="nofollow">http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2015&#x2F;07&#x2F;google-ca...</a>