You don&#x27;t seem to understand how the <i>choice</i> defines the relationship.<p>Imperfect Analogy Time<p>Imagine a deli that you go to every morning. It&#x27;s the only one in the neighborhood, but they make great bagels, so you don&#x27;t go out of your way to find a new deli.<p>Now imagine the deli adopts a subscription pricing model -- no other options. If you want food from that deli, you have to subscribe month-to-month. If you don&#x27;t want to subscribe, you have to walk 5 blocks out of your way to go to a different deli.<p>You decide to subscribe because you were going there every morning anyway.<p>Over the coming months, however, the food keeps getting worse. The service grows poor. You wind up waiting longer for your food. But you&#x27;re invested in the deli, and it&#x27;d be a hassle to leave, so you put up with it.<p>Eventually you bail, of course. But for a number of months, you were stuck in that gray area in there in which the deli can take advantage of the fact that, if you drop your subscription, you&#x27;d have to have expended significantly more effort and time to come up with an alternative.<p>Unlike a deli, tools are a lot harder to replace.