Maybe, but their goal and rationale seem fairly reasonable, even if there are counter-arguments. If being rationally optimal were easy there would be far fewer divergent opinions in the world.<p>The headline of the article is that they have lost revenue because of their business decisions. I just wanted to emphasize that there&#x27;s more to business than maximizing sales revenue of your product: The way you sell your product shapes the market downstream, and it is reasonable for publishers to think that Amazon&#x27;s market share grabs were anti-competitive and that a lack of competition is worse for them.<p>Demand curves are not the only thing that go into pricing decisions.