If they are worrying about this, they may have just alienated their old users. I think it is simply the result of a more design-oriented culture at Google. After Google+ tool unification, now a design unification.<p>I myself do not like this redesign, but I also did not like the old one. I am basically very averse to changes like this (probably a mental issue). I also do not like how Chrome hijacks the window style, or how Android automatically updates to a new Youtube app with a drastically new UI. I am probably a minority though, and still capable to use custom styles to change the logo back to the old &quot;Backrub&quot; logo, but I wonder if there are more who see these major redesigns as an invasion of sorts into their daily routines. Just as you created a mental map of the application, they change the location of the buttons, or show a different favicon.<p>If it is not too much to ask (or risky to maintain), think of keeping an &quot;old.*.com&quot; domain. There are users who will gladly make use of that. Being able to use your own design, or turn off &quot;with this new logo we save 9999 bytes on mobile&quot; distractions is also UX. And it would be good UX for me.<p>With this new logo, for me, the counter now starts at zero for Google. A clean slate. For all I care they may be the Facebook they so desperately desire to mimic.