It is welcome, but is it too little too late? When Hulu first appeared on the scene, there was very little competition for the content they had (namely brand new TV). Since then most of the major networks have created competing paid services to Hulu that already lack adverts. People avoided Hulu+ because the idea of paying AND getting ads was unwelcomed, and they offered nothing else. Seems like they&#x27;ve burnt through much of their competitive advantage.<p>Can I also just say, Hulu&#x27;s adverts might not be so bad if they didn&#x27;t show you the same advert twice in one commercial break, or six times in one 45 minute show(!). I&#x27;d be pretty annoying if I was a Hulu advertiser and I discovered they showed my ad twice in a row and billed me twice (since that isn&#x27;t an effective way to advertise AND it makes people hate the advert). But as a user OR advertiser it sucks.