30% may subscribe but nearly 90% (in England) have it available to them: <a href="http:&#x2F;&#x2F;labs.thinkbroadband.com&#x2F;local&#x2F;?area=eng" rel="nofollow">http:&#x2F;&#x2F;labs.thinkbroadband.com&#x2F;local&#x2F;?area=eng</a><p>Probably a chicken and egg problem, why upgrade to fibre many people will think when you have no need for it apart from slightly faster large file downloads