No the key part is what target audience and use-cases are they optimizing for with each device.<p>Do they want to create an experience that&#x27;s so simple to use that they&#x27;re enjoyed by both kids and non-technical grand parents, that&#x27;s optimized for the most common everyday tasks, e.g browsing the web, shopping, reading news, books, taking photos, finding driving directions, writing emails, etc.<p>Or do they want to offer a full Desktop OS that&#x27;s suitable for everyone including devs and power users lets them run server software, multiple windows, anti virus software, network filesystems, development IDE&#x27;s that enables them to build iOS Apps, etc. For those users they offer OSX on macbooks and iMac&#x27;s and choose not to complicate their UX on their most popular computing platform - that&#x27;s quickly becoming most of their Customers primary computing platform.<p>It&#x27;s Apple&#x27;s felicitous focus on simplicity and Customer use-cases that&#x27;s what&#x27;s made them the most successful company in the world.