If mentioned style works is simple, and represents&#x2F;introduces product&#x2F;service well, then why not. What annoys me is when designers&#x2F;developers over do it, e.g. scroll hijacking, lots of heavy JS which introduces horrible lag, and unnecessary pop which ruins user experience.<p>Sorry, but `novolume.co.uk` is stepping into the the category of over doing it.<p>Huge, and super low contrast arrow buttons to switch articles. Why?<p>Italic serif slim and narrow font, from which my head hurts, eyes are twitching and is not readable (and some characters are unrecognisable, e.g. &#x27;&amp;&#x27;). AFAIK, serif font is more readable then sans-serif, but this is not the case.<p>Custom scroll bar, why the hell do you need to replicate a perfect native widget my browser has (and this seems to be a new trend, probably replacing scroll hijacking)?<p>Crazy tilted, on hover shape and colour changing (and low-res) social buttons, why make it so complicated?<p>At least `novolume.co.uk` loads and renders fast, is responsive and does not have lagging UI.