This article could easily be expanded to include software developers as well as academics. I&#x27;ve seen several excellent developers with strong reputations contributing to the open source community get &quot;hoodwinked&quot; into rushing out shallow books for companies like Apress. I&#x27;ve seen other developers also get sucked into the game, only to see less income from the work in one year as you&#x27;d need to buy a modest used car -- after months of at least half-time effort. The market and problem for these books is a bit different than the market described in this article, but the symptoms on the writers is often the same.