I think the Atari argument reinforces the point of the article.<p>Atari went from nothing to a household name, something a lot of people had and loved, was sold to Warner Comms for millions of dollars making the founders rich, and became 30% of Warner Communications&#x27; income within 10 years of being founded.  That sounds much like the meteoric rise of a hot-new-thing &#x27;successful&#x27; startup (e.g. Myspace) that lost out to a competitor (e.g. Facebook&#x2F;Nintendo) than a niche &#x27;lifestyle&#x27; company that didn&#x27;t innovate.<p>Had they been working on, I don&#x27;t know, restaurant POS machines maybe they would have been much less known but made that same amount of money over 20 years before some competitor bested them.  And what the article is saying is that&#x27;s also not bad.