This is the best comment on this topic I&#x27;ve read to date.<p>I agree with everything you say and I still do business with Google. Let me go through your list.<p>1. No. Not me.<p>2. I hope I&#x27;m not that naive. I&#x27;ve made similar arguments to other people in related discussions.<p>3. Yep. I understand this.<p>4. Also true.<p>So - I understand those things and agree with you and I still do business with Google et al.<p>The thing is I also drink, fail to exercise, drive a petroleum-consuming vehicle and recycle poorly.<p>I do many other things that harm myself directly or perpetuate or accelerate trends in society I perceive as negative.<p>You might consider this apathy and that is probably true to some degree.<p>But I am also running a continual cost&#x2F;benefit calculation on every action I perform.<p>Some of my conclusions are out of whack and some are frankly irrational but the list of things I consider every moment of every day is extremely long and I&#x27;ve decided that the cost vs benefit of doing business with Google is in my favour. I&#x27;ve evaluated the costs you set out above and decided they fall far enough down my list that I&#x27;ll tackle them at some point after I&#x27;ve started jogging and voting, stopped drinking scotch and begun regularly volunteering at my local worthy cause.