&quot;The point is that Apple is no longer the leader&#x2F;innovator in the space&quot;<p>But Apple never created new product categories successfully in the past. People bought Macs in lieu of PC&#x27;s; iPods in lieu of Discmans&#x2F;minidisc&#x2F;other MP3 players; iPhones in lieu of flip phones, candy bars, or blackberries.<p>They tried to create a new product category with the iPad and get people who don&#x27;t own a computer to buy one (or buy one in addition to their normal computer purchases). It&#x27;s been mildly successful so far, but sales have been falling. Apple should probably stick with replacing existing product categories with a well-designed, premium alternative.