It&#x27;s sad that you&#x27;re suggesting that a good accessible intuitive website needs to follow a specific design recipe or else doomed.<p>If I&#x27;m going to buy software from a website, what matters is quality information architecture and UX, which could be presented in any number of ways.<p>&quot;Don&#x27;t make me think&quot;... next you&#x27;ll be wanting all your restaurant menus to follow the McDonald&#x27;s menu style guide.<p>&quot;Thinking&quot; doesn&#x27;t need to be an annoyance. Promoting &quot;you don&#x27;t need to think&quot; might even backfire.  You&#x27;re ignoring the benefits of standing out as unique. Leaving a lasting impression however small, can be the difference between earning respect or being seen as playing it safe and therefore a clone in the consumer&#x27;s eyes. Clones are expendable.<p>It&#x27;s a fine line, a balancing act that sorts the confident websites out from the copycat yawn-fests. Take the risk I say, but it&#x27;s a philosophical difference.