This makes me sad, much like how Microsoft&#x27;s logo change made me sad.<p>Microsoft&#x27;s italic bold lettering was iconic. It was the logo the company had used for the longest time, the logo that adorned their best (and their worst) products. It was a logo that everyone had seen, everyone knew, that was incredibly recognisable.<p>And then they threw that all away, and created intentional brand confusion by swapping their logo for the <i>Windows</i> logo, then completely replacing Windows&#x27; logo with a grayscale tilted pane of glass.<p>Why? Why fix what&#x27;s not broken? Why replace the well-known with the unrecognisable?<p>Google&#x27;s logo, the one they used from 1999-2010, was also iconic. It was easily readable: it had a typeface made for legibility and style, not made to be mathematically simple. It contrasted well with any background. It was the logo that everyone knew.<p>And while this particular change isn&#x27;t quite so drastic as Microsoft&#x27;s was, it&#x27;s still strange to me. Why is it necessary? People surely won&#x27;t think less of Google for sticking with the one they&#x27;ve used for so long. It doesn&#x27;t make them look dated: they had already tweaked the hues and the drop-shadow slightly so it fits in. And the company&#x27;s not headed in some radical new direction that they need to symbolically gesture about.<p>I don&#x27;t get it. I probably never will.