It sounds like the author resents having to compete for attention with &quot;bullshit&quot;, but I&#x27;m not sure if there&#x27;s a realistic alternative. You&#x27;re going to throw out the baby with the bath water I&#x27;m afraid.<p>As for advertising, paying for entertainment and information with some time and attention is not really bullshit. It&#x27;s a voluntary exchange, and both sides would not engage if they did not have some inclination that they would be better off than without the exchange. There are other things you can exchange for entertainment and information, and you can completely opt out.