That&#x27;s spending on Google ads, not total ad spend. The ad industry complains that WalMart doesn&#x27;t spend enough on ads.[1] Amazon&#x27;s ad spending went way up in 2013, but it didn&#x27;t help; too much was related to their mobile devices, which flopped.[2][3]<p>[1] <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;cmo-strategy&#x2F;fix-walmart-s-woes-spend-tv-ads&#x2F;229388&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;cmo-strategy&#x2F;fix-walmart-s-woes-spe...</a>
[2] <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;agency-news&#x2F;amazon-reviews-media-account&#x2F;240617&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;agency-news&#x2F;amazon-reviews-media-ac...</a>
[3] <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;amazon-loses-126-million-marketing-expenses-rise-40&#x2F;294316&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;amazon-loses-126-million-ma...</a>