If they move toward Google&#x27;s mobile properties I would expect they&#x27;re okay with that. I think Google loses a degree of control over the user once they enter the app even if they are able to advertise. They can&#x27;t require app makers to put ads into critical locations in the app but they can certainly do that in their search results. Google also doesn&#x27;t have quite the monopoly over the app market that they do over search.