(Basing my comment on  Kathy Sierra&#x27;s post : Your app makes me fat[1].)<p>The idea is that the user is not on your site to get your ideas about web design but to get specific information. If that info is hard to find, they&#x27;ll get out and try the next site.
Concentrate on making your content memorable rather than your UI.<p>[1] <a href="http:&#x2F;&#x2F;seriouspony.com&#x2F;blog&#x2F;2013&#x2F;7&#x2F;24&#x2F;your-app-makes-me-fat" rel="nofollow">http:&#x2F;&#x2F;seriouspony.com&#x2F;blog&#x2F;2013&#x2F;7&#x2F;24&#x2F;your-app-makes-me-fat</a>