I am always amazed when people can&#x27;t figure out that google is doing this because their business model is based on &quot;targeted advertising&quot;, which necessarily requires gathering as much personal information as possible.<p>All of their products are designed to give them different kinds of data, and being the man-in-the-middle to the entire internet on a per-household basis gives Google an incredibly fine-grained picture of the patter-of-life of the people that use their ISP service.<p>Being able to steal Comcast&#x27;s market is just a nice side benefit.