By the way, it&#x27;s interesting how we hear about all the &quot;evil&quot; things that Steve did-- often overblown for political reasons- but we never hear about the far more heinous things done by others, for example, Bill Gates retarded the entire tech industry by a decade with dishonest, and criminal behavior.   Yet he&#x27;s seen as a &quot;good guy&quot; because he&#x27;s got a really good personal PR agency and has been spending 20 years rehabilitating his image.<p>Steve&#x27;s real crime- - why so many people who never met him and don&#x27;t really actually know much about him, yet still hate him-- is that he didn&#x27;t employ PR to polish his image.<p>This is also why people think Amazon-- a horrific place that abuses workers and has little technical innovation-- is a &quot;tech company&quot;.  That&#x27;s what you buy with effective PR.