The Trump phenomenon is built on three decades of national, tabloid level fame. His name and image recognition is the primary reason he&#x27;s out in front of the other mostly bland or non-recognizable candidates (not to mention the obvious anti-establishment thing going on that has been much discussed).<p>McAfee can&#x27;t do what Trump is doing, because he&#x27;s not actually famous on any meaningful scale. Relatively few Americans know who he is or would recognize him. They also would be unlikely to automatically associate the name with the anti-virus product, &quot;McAfee&quot; means nothing to most of the population. Practically anyone in the US born between 1940 and 2000 knows who Donald Trump is.