Artificial Scarcity is one strategy to drive prices. There&#x27;s the real effect of scarcity, as from a region lock,  and the psychological effect of having to decide quickly before an item is sold out. <i>Buy now, only three left!!!</i> Price Differentiation is also a thing: <i>The movie is so expensive that netflix couldn&#x27;t afford it for more than a few months, it&#x27;s that good.</i><p>btw: &quot;Popcorn Time-killer&quot; is questionable use of punctuation.