You have to include that in the price though. Most people don&#x27;t have pc&#x27;s capable of running it as very low %&#x27;s of people need a 980+. And that performance curve is likely to stay there for quite a few years as people try to eek more and more out of it, so I think it&#x27;ll mirror game requirements.<p>I would also ask, what&#x27;s the market penetration of a $600 smart phone that you can take everywhere and do tons and tons of useful things with? No where near facebook&#x27;s total penetration. Sure they&#x27;re becoming more and more ubiquitus but remember that most people don&#x27;t have a need for a upper end gaming pc and convincing them that they have to have it so they can virtual-skype with their friends from only one room in their house makes it seem a lot like the original telephone for quite a while. Expensive, and tied to a single place.<p>Don&#x27;t get me wrong, it&#x27;s SUPER COOL to demo (I went onsite at valve).