<i>&quot;I can recall a number of times scrolling through the entire home page for a company, only to still be confused about what the product actually does.&quot;</i><p>This seems to be a major problem lately with startups, especially ones promoted on YC. The home page is often one big image with a little vague text and a &quot;sign up&quot; button. Half the time you can&#x27;t even tell if it&#x27;s a shipping product, or much about what it does.<p>There are people who will click on anything, so this strategy looks, at first, like it&#x27;s working.  (&quot;We have a zillion users and signups! We&#x27;re ready for another financing round!&quot;) As the clickbait advertising industry has discovered, the click on everything crowd does not buy much.  Most clicks come from about 10% of users, and they&#x27;re not the users with money.