Sigh. The &quot;it&#x27;s not hard&quot; argument is incredibly myopic and annoying.<p>There&#x27;s a huge range of possible environments and combinations of add-ons available with Heroku and a huge range of available DevOps resources across companies. A small startup with no DevOps resources but a complicated Heroku app with fifteen add-ons will find their current setup vastly more cost effective than hiring someone to reproduce that setup on AWS.<p>People too often fail to account for human costs and just look at pricing tables to decide what&#x27;s cost effective.