Is it? It might seem like it&#x27;s good guy Google, but Google is a company with shareholders and their mission objective (despite what they claim) is to maximise profit for their shareholders. They&#x27;re the most powerful advertising agency in the world and they&#x27;re punishing smaller advertising models.<p>Don&#x27;t get me wrong, I dislike advertising; I&#x27;d rather pay for content, but this strikes me as anti-competitive.