From the video: &quot;Think about how far Google has evolved from the ten blue links.&quot;<p>I do, and it&#x27;s not always a good thing.<p>Also, I don&#x27;t think I&#x27;m a fan of that new typeface. The cutesiness with the rotated &#x27;e&#x27; on the end is sort of teeth-grating to me: it breaks up the rhythm of the rest of the wordmark.