Even if you&#x27;re cynical about peer review, there is a world of difference between a publisher that sends manuscripts to subject experts that it identifies on its own and a publisher that (as in the article) asks the author if they have any friends who could take care of the reviewing.<p>I&#x27;ve served as a reviewer for textbook chapters before. Maybe I&#x27;m the exception, but I took that responsibility seriously (and sent at least one back with a &quot;don&#x27;t even think of publishing this without a complete rewrite&quot; response).