Maybe this will come as a shock to you, but the commercial purpose of advertising is to manipulate purchasing choices. That people respond positively does not mean they aren&#x27;t being manipulated. Surely in your industry you have met plenty of people who are both very charming and entirely manipulative. Unpleasant manipulators quickly lose their access, so I don&#x27;t doubt that your advertisers have learned how to make the process enjoyable.<p>I am similarly sure that you believe you haven&#x27;t sacrificed editorial integrity. But when I did work for fashion magazines long ago, it wasn&#x27;t my impression that they understood the term in the same way my hard-news friends did. Or that I do, really.<p>I certainly agree that you&#x27;re running a business, and I agree that  putting the fox in charge of the henhouse is very likely to be good for your revenues in this age of turmoil. But hopefully you can see how some, me among them, would decline to be the product you are selling.