Consider someone with passable internet skills searching for Winzip and ending up at:
<a href="http:&#x2F;&#x2F;download.cnet.com&#x2F;WinZip&#x2F;3000-2250_4-10003164.html" rel="nofollow">http:&#x2F;&#x2F;download.cnet.com&#x2F;WinZip&#x2F;3000-2250_4-10003164.html</a><p>Which button are they are most likely to click and do you think that is what they are after?