So I got my start in ad based websites. If it wasn&#x27;t for ads, I would have never really gotten into what we do. I&#x27;d have done something away from the internet because I never grew up with a computer and wasn&#x27;t fascinated by them as a young child.<p>So because of that, I had always been in favor of ads. Not as in I&#x27;d plaster my site with ads, but if a site displayed ads, I would endure them because if I wanted the content that&#x27;s the trade off. Otherwise I could find similar content somewhere else.<p>Then The Verge&#x27;s article about slow browsing came about, and the retorting articles about things and I realized ads have gone way to fucking far.<p>17 years I have been online. 17 years I had never installed an ad blocking plugin or anything. Last month I installed uBlock Origin and turned it into blacklist mode.<p>I still feel sites who have ads in place that aren&#x27;t intrusive and annoying deserve to be displayed, but sites like The Verge, or CNN or anything like that which blast you with 300 requests where 90% of them are ads. Or sites where ads become more important than the content; These sites get instant ad blocking enabled for them.<p>It&#x27;s time to take a step back.