There&#x27;s a difference between &quot;luxury&quot; and (the visual equivalent of) &quot;audiophile.&quot; People with money to waste buy Beats headphones, not Sennheisers. Thus why Apple acquired the former instead of the latter. Targeting the high-market buyer doesn&#x27;t <i>usually</i> imply making your product capable of doing all the latest and greatest bleeding-edge things and beating the competition in a highest-numbers contest, any more than BMW sells its products as race-cars.<p>Of course, some rich people <i>are</i> racing-car enthusiasts, or audiophiles, or whatever else—and it <i>seems</i> to be more common in the high-end, simply because more of the rich can afford to actually get these things when they want them. But that doesn&#x27;t mean that the <i>desire</i> is a rich-people thing, or that making something super-duper-high-numbered will make it sell more to the rich.<p>(Of course, if you give the thing a super-duper-high-numbered <i>price tag</i>, you might inspire <i>some</i> rich people to get it as a Veblen good, which can often look like a desire for the bleeding-edge. You&#x27;ll frequently find things purchased in this way being underutilized—4K &quot;Veblen TVs&quot; purchased in order to watch 480p Seinfeld re-runs and so on.)