I assume you&#x27;re using a very big TV. I&#x27;m currently looking at a ~38&quot; TV from about 10 feet away, and can&#x27;t see the pixels on the 720p content from my 2010 AppleTV.<p>&gt;60&quot; TVs are a thing, but they&#x27;re a serious niche, especially outside the U.S., where homes tend to be smaller. Apple would simply be adding cost to work for the tiny amount of the market who both want a really huge TV, and happen to have gotten a 4k one, and they&#x27;d probably have to release a hardware revision or so anyway in a year or so she the connectivity issues around 4k resolve themselves.