I love those antique ads.<p>&quot;You See What You Are Doing All The Time&quot;.<p>If you have to write copy for any kind of ad, make sure to use the words &quot;you&quot; and &quot;your&quot; a lot. It worked for Underwood and it will work for you.<p>Even with a miraculous product like the Underwood 1, the customer cares most about THEIR work, THEIR speed, and THEIR efficiency. Underwood wisely focuses the ads around that.