I don&#x27;t think it was the downturn that did it. Companies look at successful companies for hints on how to succeed. What has been the most successful company on the planet for more than a decade? Apple.<p>Apple are not shy about &quot;owning&quot; their platform, and they aggressively leverage their walled gardens. The market did not punish them; in fact, users raved about their &quot;refined&quot; experience. Other companies took note and ran with it.