The problem for any company providing a workflow solution is that if you solve the customer&#x27;s problem by providing a stable workflow then there is no little for the customer to upgrade. Their workfolow is profitable, and the solution is analogous to a band-saw in a wood-shop: a fixture.<p>On the other hand, upgrading to a new version with new features is a risk. When none of the previous version&#x27;s features changed, there&#x27;s still the reconfiguration cost...and usually previous version features do change if for no other reason than UI. Even a compelling new feature entails the disruption of changing processes.<p>Ideally, the best long term strategy for a tools company is a subscription model that pushes no features and results in more or less the same profitability for their customers in the end: for example by exactly offsetting the gains from features with the cost of switching. The sweet spot is technical progress accompanied by business stasis. AutoDesk is the master at this...they started moving toward subscriptions almost twenty years ago. They got away from selling platforms and focused on features, and their customers are all locked into yearly cycles of disrupting their workflow and looking to features for redemption.