No offense to the writer as he seems to be quite an accomplished guy but this seems to be a list that for lack of better wording a 5 year old can come up with.<p>Google had a head start: that&#x27;s true but eventually there will be diminishing returns on it as the company matures. Also since the field of search engines have advanced by quite a bit since Google first came to be and allot because of it other companies can reap the rewards of that work.<p>Google has a bigger set of data: Again something that kinda combines point 1 with the fact that they have a larger market share while this is probably one of the most relevant points of the article this advantage again eventually will hit diminishing returns. The amount of data point&#x27;s isn&#x27;t the only thing that is important, at some point there won&#x27;t be much difference in the data you can mine from fact that 10000000 users between the age of 12 and 16 searched for Justin Biber vs just that 1000000 users searched the same. Having larger dataset also presents a challenge on it&#x27;s own since it might be more costly and difficult to analyze while not getting much additional insight than you would from a smaller dataset as many of your datapoints might be identical or reaching entropy.<p>Google can attract better talent: Again something i highly doubt so considering the amount of world class scientists and engineers working for Microsoft. Microsoft also is the 4th largest spender in R&amp;D in the world it spends as much as Intel so not only can they attract talent but they seem to be also spending much more on research.<p>Google invested more resource: Maybe maybe not, but MSFT spends more on Research than Google does this can eventually cause Bing to be competitive on a technical level (and i don&#x27;t have any way to effectively measure it) than Google. Google also spends allot of resources on other things than it&#x27;s search engine, it would be actually quite interesting to see how much of it&#x27;s R&amp;D spending relates to it&#x27;s search engine&#x2F;s vs other products.<p>Company focus: Considering where Google has been going for the past few years i really don&#x27;t think that&#x27;s true anymore, sure the search engine is and always be an integral part of the company but I don&#x27;t know if you can say that it&#x27;s their main focus.<p>What makes this list nothing but fud is the fact that those points are so generic that you can replace Google and Bing with any 2 companies competing for the same market and they&#x27;ll fit exactly  the same and sound just as logical and thought through. 
For example replace Google with Nokia and Bing with Apple and search engine with Phone and you could&#x27;ve published that same article when apple released their 1st iphone and i would read just the same and would seem perfectly viable but we all know how that turned out.