<i>1. A system for customizing a product according to a user&#x27;s preferences comprising: a remote server including a database configured to store a product preference of a predetermined product for at least one user; and
a first communication module within the product and in communication with the remote server; wherein the remote server is configured to receive the identity of the predetermined product and the identity of the at least one user, retrieve the product preference from the database based on the identity of the predetermined product and the identity of the least one user and transmit the product preference to the first communication module.</i><p><a href="https:&#x2F;&#x2F;www.google.com&#x2F;patents&#x2F;US8788090" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;patents&#x2F;US8788090</a><p>So, this seems to be a claim on sending a message to an automated system that contains a data store of products, saying what is wanted and who it is for.<p>I wonder how much effort will end up being misdirected into having to deal with just this one stupid patent.