&gt;... If anything, they&#x27;ve made it harder to reach Apple customers by fragmenting the experience across 3 form factors<p>Microsoft and Sony both sell tablets, phones, desktops and laptops as well as Apple. Of the three who&#x27;s OS, development tools, deployment and hardware lineup seems most coherent to you?<p>&gt; ...There doesn&#x27;t seem to be any true rational why you would need an AppleTV, that another cheaper product doesn&#x27;t do better, or something many people already have doesn&#x27;t already do.<p>I don&#x27;t think there&#x27;s ever been a single Apple product ever released that people didn&#x27;t say the exact same thing about.