In the 80s&#x2F;90s software was really expensive though. ARPU was probably 100-500x higher than today.<p>Late 80s&#x2F;early 90: the typical software product was shrinkwrapped, cost $500, sold in the thousands to tens of thousands.<p>Now: &quot;Free&quot;, ad-based in some form. A few dollars per user at most. More users.