If anyone tries to make that argument, the counter will be simple: &quot;We <i>want</i> developers to make native apps! That&#x27;s why we&#x27;re making App Indexing a thing.&quot;<p>There&#x27;s definitely some advantage to keeping people on the web, since App Indexing requires buy-in from content producers, but, if browsers start truly losing to native apps, Google are prepared.<p><a href="https:&#x2F;&#x2F;developers.google.com&#x2F;app-indexing&#x2F;" rel="nofollow">https:&#x2F;&#x2F;developers.google.com&#x2F;app-indexing&#x2F;</a>