Well, there&#x27;s a couple things here:<p>* Universal Search - which they&#x27;re doing with everything else - the user is trying to find a very specific content.<p>* Recommended Shows - the user is looking for things to Watch<p>Netflix could easily plug into both of these to capture the user - but they plug into neither and instead opt to create a suboptimal flow for the user.<p>What they&#x27;re doing here is that, when on Android I search for a Show I never see a &quot;Watch on Netflix&quot; button.<p>And there&#x27;s never interesting movies to watch on Netflix highlighted on my homescreen.<p>They&#x27;re not doing themselves any favors by NOT having this functionality.