<i>&quot;Native content has been around for decades (in the 1950s baseball announcers described home runs as &quot;Ballantine Blasts&quot; after Ballantine beer).&quot;</i><p>That&#x27;s a bad example, since it&#x27;s very easy to tell the difference between the paid product reference and the actual reporting of the ball game. But if the native ads look just like the non-ad content, it&#x27;s much harder to see which is which.