&gt;Second, Google&#x27;s entire point of existence is to give an opinion on search results.<p>Nope, their point of existence is to sell ads. Showing good results is how they create value, and you are just stretching the meaning of &quot;opinion&quot;.<p>&gt;they would be hit with so much regulation that Bing would have a chance.<p>This is just naïve. Google is one of the biggest companies in the world and consequently their lobbying power is huge. Besides, I don&#x27;t even know how they could regulate it. Their algorithm will always be a trade secret and there is no regulation that could ever force them to publish it.