They actually give a reason why they changed it in the blog post.  Saying that the old one was designed for desktops and the new one is meant to scale better (for things like watches and phones I&#x27;d guess).<p>Edit: to add from their design blog[0], the new logo can be sent to a client in 305 bytes of compressed SVG (vs 14,000 bytes for the old logo).  So it helps with lower bandwidth.  The design post also mentions scaling of the logo.<p>[0] <a href="https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-identity&#x2F;" rel="nofollow">https:&#x2F;&#x2F;design.google.com&#x2F;articles&#x2F;evolving-the-google-ident...</a>