I recently read about this company in the NYTimes which is trying to do just that: <a href="https:&#x2F;&#x2F;www.money.net&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.money.net&#x2F;</a><p>$99&#x2F;mo&#x2F;user vs $21,000&#x2F;year&#x2F;terminal.  Wow! I wonder what other kinds of entrenched, expensive products like the Bloomberg Terminal are in need of competition.  I think this requires industry-specific experience to know, however.