That is just one half of the story.<p>Another equally applied strategy is market segmentation: Try to get a higher price for those who have the money, but sell at a lower price to those who otherwise couldn&#x27;t afford your product. There is a somewhat popular article by Joel Spolsky on that topic:<p><a href="http:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;articles&#x2F;CamelsandRubberDuckies.html" rel="nofollow">http:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;articles&#x2F;CamelsandRubberDuckie...</a><p>Of course, those strategies don&#x27;t exclude each other. If you can make some people pay more for your product, you can of course be &quot;generously&quot; give out free stuff, so they feel cared and hopefully don&#x27;t notice the mediocre deal.