I think (for me anyway) the problem isn&#x27;t the price at all. It&#x27;s the fact that if you let your subscription lapse you CANNOT use the product.<p>In my case (small business) we have months of very low activity. Now if I let my subscription lapse then I lose access to the software <i>and</i> it becomes more expensive since I wouldn&#x27;t have the existing customer discount anymore (presumably).<p>I would easily pay double what I&#x27;m paying now _but_ on the existing scheme where I can upgrade when I want to, not when I&#x27;m forced to.