&gt;Long-term opportunities that are easily defendable with minimal effort are extremely rare in the tech startups field.<p>But that&#x27;s the idea that not everything is a startup. If the addressable market is $10M and you get a good chunk of it already, there&#x27;s a lot less motivation from anyone to compete with you. And they probably have no clue your market even exists.<p>And yes, most SMB require more than &quot;minimal efforts&quot;, but normal efforts. Much less than building a unicorn. And in many cases a great flexibility and quality of life.