I certainly cannot compete on features, and saying that I&#x27;ll compete on &quot;design&quot;&#x2F;&quot;ease-of-use&quot; is trivial; it&#x27;s the execution that&#x27;s hard. I could target only restaurants, and customize my entire software for it to serve it better, but there are already solutions out there doing it to appeal more to the restaurateurs.<p>In other words, I don&#x27;t know what my competitive advantage will be should I decide to enter this market, yet I know this market pretty well based on my first-hand experiences.