I think it fits squarely into the &#x27;affordable luxury&#x27; armed; it&#x27;s kind of the equivalent of, say, Bosch or Neff for kitchen appliances. A little bit more expensive than the entry level brands, and not really that different, but it looks good, and the oven door feels a bit more solid. Apple&#x27;s certainly not in the true luxury segment, except arguably with the gold watch.