Sure -- that makes sense. I find that it depends upon the category or space that the company is in.<p>For eCommerce, this type of interstitial is a no-brainer: users have an easier time feeling more secure purchasing through an app vs. Safari or some other mobile browser. (Especially if it&#x27;s Apple Pay enabled!)<p>For content heavy sites, it might be that the opposite is true: faster access to content can be used to hook the user. If you own one of these sites, you still need to design a method to get the user to come back repeatedly after you post updates. Email subscription modals do a good job at this, but people hate giving their email - especially on mobile.