I disagree that my point is that the true purpose of our business is to help advertisers manipulate consumers. I clearly state later, &quot;the audience is also responding positively. We have run multiple focus groups that have demonstrated to us that people in our core demographic (18-to-29-year-olds) actually like branded content if it is informative and adds value to them. In some cases, particularly video, they almost expect that high-quality content has been sponsored.&quot;<p>We are not trying to fool our audience, and we have not sacrificed editorial integrity. We have simply made it easier (and better) for our partners to buy what advertisers have always bought: consumer attention. Native content has been around for decades (in the 1950s baseball announcers described home runs as &quot;Ballantine Blasts&quot; after Ballantine beer). We are running a business, and native content is a valuable asset we have to sell.