&gt; the ads will not be sitting next to the player, instead the streamed video will contain the ads?<p>This tech already exists, and it&#x27;s called &#x27;Server Side Ad Insertion&#x27;, with Brightcove, The Platform, Adobe and Google all offering solutions.<p>It&#x27;s actually pretty cool - it works by instead of streaming a baked file, the client gets a &#x27;live stream&#x27; URL and ads are inserted into that stream, dynamically, just like regular video. It&#x27;s like having `badge.svg` image that&#x27;s actually a PHP script that dynamically creates an SVG.<p>I&#x27;m not overly familiar with video tech, so I&#x27;ve definitely butchered the exclamation.