Just like we didn&#x27;t need to fix the infinite-scrolling-homepage before it, or the top-navigation-with-drop-downs design before that , or the left-side-navigation-fixed-width design before that, or the fluid-width-with-header-and-two-sidebars before that. The current design trend is exactly that - <i>a trend</i>. Something else will replace it in a year or two.<p>The current state-of-the-art full screen background image site is no more a standard than any other design in any other field. Design is a living, breathing thing that evolves as our technology evolves - it moves with the times.<p>However...<p><i>I believe that after years of designing websites, we found something that works, and works well.</i><p>You don&#x27;t need to &#x27;believe&#x27;. If you aren&#x27;t testing your designs and gathering actionable metrics you&#x27;re really missing out.