It will probably create a gap in phone prices.  The under $100 phones, for people who pay the full price up-front and don&#x27;t need anything too fancy.  And the $450+ phones, for people who pay $20 a month for a phone installment purchase plan on something like AT&amp;T Next.<p>IMO, a $300 phone doesn&#x27;t really fit well in that world.  Too pricey for an upfront purchase.  And once you go monthly, most people aren&#x27;t too price concious when comparing $15 per month vs $20 per month.