Positioning is still bullshit, and just because something is an &quot;important communications skills for founders&quot;, doesn&#x27;t mean it&#x27;s good, especially for ones on the receiving end. A lot of things that go as standard marketing practice would earn you a punch in the face if you did it to a friend and they found out. It&#x27;s ironic how we turned lying to each other into respectable occupation.