From the author - Clay Christensen himself:<p>&quot;Consider the hegemony of Detroit’s Big Three—General Motors, Ford, and Chrysler. At one time, they dominated the auto industry, producing bigger, faster, safer, more comfortable cars with more and more features. But these improving products also “create a vacuum underneath them,” Christensen says, “and disruptive innovators suck customers in with fewer features and a cheaper price.” Toyota, Honda, and Nissan disrupted the Big Three’s marketplace by introducing smaller, lighter, less safe, and less comfortable but reliable cars that needed few repairs and got good gas mileage—at a significantly lower price. Within a few years, they had garnered a large share of the market. Says Christensen: “The leaders get killed from below.”<p>A Toyota car, is a Toyota car that was designed to be a car..it was not designed for some other purpose and re-purposed for transportation.<p>Reference: <a href="http:&#x2F;&#x2F;harvardmagazine.com&#x2F;2014&#x2F;07&#x2F;disruptive-genius" rel="nofollow">http:&#x2F;&#x2F;harvardmagazine.com&#x2F;2014&#x2F;07&#x2F;disruptive-genius</a>