For that matter, all books look the same too. And yet everyone knows how to use books. You hand someone a book and they never look at you funny asking how to get to Chapter 1.<p>His article is negative, but I for one have been able to traverse websites more quickly and easily because they adhere to some now-common conventions. Of course websites need to be original but not SO original that they require the user to adjust their assumptions about what to expect from site while it&#x27;s loading.