OK.<p>Per this 2011 article (<a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2011&#x2F;09&#x2F;28&#x2F;business&#x2F;media&#x2F;researching-the-sneeze-and-how-to-handle-it.html" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2011&#x2F;09&#x2F;28&#x2F;business&#x2F;media&#x2F;researching...</a>), Kleenex has a 47.1% share of the facial tissue market. I assume these numbers reflect the U.S. (rather than global) facial tissue market.<p>Per this recent article (<a href="http:&#x2F;&#x2F;www.macrumors.com&#x2F;2015&#x2F;09&#x2F;03&#x2F;iphone-us-market-share-comscore-2015" rel="nofollow">http:&#x2F;&#x2F;www.macrumors.com&#x2F;2015&#x2F;09&#x2F;03&#x2F;iphone-us-market-share-c...</a>), Apple has a 44.2% share of the U.S. smartphone market.<p>Although the text of the article doesn&#x27;t say it explicitly, the title of this article effectively screams &quot;Apple isn&#x27;t well diversified! Its making too much money on one thing!&quot; I really don&#x27;t see the sky falling here by any means. Barring a seismic shift in the smartphone market, Apple will continue to dominate the smartphone market, making obscene amounts of money; they will probably also continue to innovate. And Kleenex will continue to dominate the facial tissue market.