&gt; I also think that if prices were available to people they might choose the preventative care themselves versus waiting until things are so bad that a major and costly intervention is needed.<p>Insert analogy with car maintenance here.  I&#x27;m just not seeing it in practice given the car maint example, although it sounds nice.  Clearly, based on the car example, you can&#x27;t motivate people merely with $$$ or inconvenience or some responsibility guilt trip.<p>I&#x27;m thinking pain might work.  &quot;The total pain experience of a root canal is Y% vs flossing at a total pain experience of Z% make your choice...&quot;  Then again people seem impervious to pain, or impervious to learning from pain.  &quot;lets have another kid&quot; &quot;lets go on a fifteen mile hike in brand new boots&quot;  &quot;hold my beer and watch this&quot; If $, inconvenience, and guilt trips don&#x27;t work, and pain also fails, I&#x27;m not sure whats left as a possible motivator.