&gt; For a device at that size, weight, and cost you would be better served buying an Macbook Air.<p>Unless of course you want a 12&quot; screen with a digitizer, then that Air is useless to you without some very expensive 3rd party hardware.<p>&gt; If you want a tablet form factor then you would be better served buying a Surface [...]<p>The iPad pro is a tablet.<p>&gt; [...] since at least it runs a real operating system designed for &quot;pro&quot; use not the closed eco system that is iOS.<p>Yeah, there&#x27;s the rub. The only thing is many people don&#x27;t care. Do you know why businesses bought Macs in the early 90s? To run Photoshop or Quark Xpress or Pagemaker. The workers didn&#x27;t need computers, they needed things that ran Photoshop.<p>What happened when Photoshop couldn&#x27;t keep up on the Mac since Intel was racing ahead? Many companies bought PCs to run Photoshop.<p>Tons and tons of people don&#x27;t care about the OS. In fact the simplicity of iOS may be a boon to them. They&#x27;re probably using Adobe Creative Cloud anyway.<p>Tablet? Light? Runs software they care about? Works well? They&#x27;ll buy it.<p>&gt; My current generation Apple TV is unplugged and gathering dust while I use the Smart TV, PS4, Xbox 360 (In that order) for my on demand streaming.<p>That&#x27;s because the current Apple TV sucks. It was fine once, but it&#x27;s basically been unchanged for about 5 years. They&#x27;re fixing that.<p>I don&#x27;t know about you, but the &quot;Smart TV&quot; stuff built into my TV is terribly slow. And I don&#x27;t want to boot a full console to stream a little video. Many people don&#x27;t even <i>own</i> game consoles.<p>&gt; Why Apple didn&#x27;t put iTunes on Smart TVs<p>See previous paragraph about smart TVs sucking. Apple has learned it&#x27;s lesson (see Motorola ROKR).<p>&gt; Almost forgot to mention; this thing doesn&#x27;t even support UHD?<p>And I&#x27;m sure the 1% of the population with 4k TVs and fast enough internet connections is really sad about that.<p>Of course iTunes doesn&#x27;t even have 4k content, but surely their box should play it right? After all it will never be updated again.<p>They did the same thing with 1080p support. It will come when there is more demand.<p>&gt; Tim Cook needs a wake up call.<p>That&#x27;s pretty hyperbolic, don&#x27;t you think?