<i>None these media companies will innovate on micro payments but instead try fancy&#x2F;annoying tactics.</i><p>It seems the big problem with micropayments is that it looks like a single content provider <i>can&#x27;t</i> do much in the area on their own. I suspect that to become an established and useful payment method, micropayments will need a safe, reliable, standardised, and trivially easy to use mechanism, something that several big players can get behind and create some momentum.