&gt; True, websites have grown by a lot over the past decade, and so has functionality, take a look at your favourite websites on the waybackmachine and see how god awful most of them looked just 6-7 years ago, compare the functionality they provided vs what we have now.<p>Well, the article disagrees that this is always what is going on, for example:<p>&gt; Here&#x27;s the PayPal website as it looks today. The biggest element on the page is an icon chastising me that I haven&#x27;t told PayPal what I look like. Next to that is a useless offer to &#x27;download the app&#x27;, and then an offer for a credit card. I can no longer control the sort order, there are no filter tools, and you see there are far fewer entries visible without scrolling.<p>and<p>&gt; It&#x27;s like we woke up one morning in 2008 to find that our Lego had all turned to Duplo. Sites that used to show useful data now look like cartoons. Interface elements are big and chunky. Any hint of complexity has been pushed deep into some sub-hamburger.<p>Of course many things improved, today you <i>can</i> make more with less, a lot more. But all of that can easily be undone by just piling on a bunch of hires stock photographs or even video, 20 ad networks and 5 tracking scripts. And one might also to consider the memory footprint and CPU usage of multiple open tabs, and how leet efficient pages and bloated crap alike get put into the browser cache which is of finite size and flushes out older things to make room. Then multiply that by number of visitors. Crisis or not, it&#x27;s a LOT of waste if you really think it through.