Usually trademark infringement hinges on &quot;likelihood of confusion&quot; and there are factors that contribute&#x2F;detract from that: <a href="http:&#x2F;&#x2F;www.bitlaw.com&#x2F;trademark&#x2F;infringe.html#factors" rel="nofollow">http:&#x2F;&#x2F;www.bitlaw.com&#x2F;trademark&#x2F;infringe.html#factors</a><p>I think it would be trivial for Google to demonstrate that this group is attempting to deceive the public to take advantage of the good will Google has and questionable behavior - like we have here - could negatively impact Google&#x27;s brand.