I get your point, but I think that if you&#x27;re consumer focused, and your app doesn&#x27;t actually do it&#x27;s core function when you start drumming up hype, you&#x27;re screwed.  Consumers have a low attention span and want instant gratification.  You may only have that once chance to get them hooked, and a beta sign up list has pretty low engagement rates.  If they hear about the hype, find a beta sign up page, and bounce, you&#x27;ve lost them.