Sounds like &quot;Don&#x27;t count 
chickens before they hatch&quot; or, in
this case, don&#x27;t allocate time
or money or sign deals or promise
things before are darned sure
can do them -- better yet, have 
those things already done.<p>Or basically have a plan that has
the startup go live and get revenue
enough for break even before making
promises.  Then, when one of the unexpected
things happens, the launch date is just
pushed out another month or two but
don&#x27;t get into trouble with investors,
bankers, lawyers, employees, etc.