I don&#x27;t think most ad networks are intentionally serving ads like that. Occam&#x27;s razor, etc.<p>Doesn&#x27;t make them less culpable for the damage they cause, I&#x27;m just saying I don&#x27;t think it&#x27;s something they make additional money on, I think it&#x27;s something that gets slipped under the radar by a few bad actors.<p>They obviously aren&#x27;t incentivized enough to stop it though so why not implement a more direct compensation? If a user gets a malware program on their machine and it can be traced back to a given provider, that provider should be billed accordingly for the cost of the removal (including if the user can do it themselves, they should get paid for that anyway) as well as lost productivity time.<p>Currently any ad network serving malware just gets to ¯\_(ツ)_&#x2F;¯ and keep on making money, and considering how damaging some of this shit can be I&#x27;d say that&#x27;s the first point that needs addressing.