I know people that sell stuff on Amazon and they don&#x27;t use fake reviews but if a competitor does use fake reviews it makes it hard not to want to make fake reviews also.. It&#x27;s a vicious cycle.. Plus they get negative reviews out of nowhere.. Very likely the same competitor is paying to put negative reviews on your page.. So it&#x27;s a double whammy.. Add a bunch of 1 stars to a competitor page and a bunch of 5 stars to your own page... Basically need to clean up the whole system somehow..