Their marketing is designed to sell cereal. People unfortunately are happiest (short term) to consume sugary cereal. They really are.<p>I met a breakfast food operative in the supermarket once. I told him I thought his company should offer a low sugar version. He said everyone tells them to do so, but once it&#x27;s on the shelves it does not sell.<p>People want less sugar in the abstract. But they love sugar in their shopping carts, in the mornings, and in their mouths.