Gruber is very unusual since not only does he make a living from ads, they&#x27;re all non-tracking-based brand ads. <a href="http:&#x2F;&#x2F;decknetwork.net&#x2F;privacy&#x2F;" rel="nofollow">http:&#x2F;&#x2F;decknetwork.net&#x2F;privacy&#x2F;</a> This is the opposite direction of the analytics-based consensus Internet business model. It&#x27;s possible that publishers are suffering from a mass delusion and the Internet advertising market would work fine without any tracking or analytics, but virtually nobody is willing to find out.