I partially agree with your thesis, but:<p>&gt;&gt; There is just no demand for a car that can support an Apple-in-2015 type valuation<p>Assuming transportation is on demand and automated, the revenues of that industry will far eclipse the phone industry revenues. Add that with the fact that automated cars are really hard, brand might mean life and death(in the mind of people) and moving people in shared vehicles on-demand has pretty strong network effects - there&#x27;s a possibility for a bigger business than the iPhone.<p>But from that to Apple winning that business ? that a low probability bet, so maybe pivot is the wrong word. But Apple can allow itself to try that bet, money is of almost no concern to them