&gt; They use market-like mechanisms, but ultimately they set price.<p>The law aside, that <i>should be</i> irrelevant.  If amazon sets the price of their digital streaming offerings (let&#x27;s say they want to uniformly set all movies to be $10&#x2F;view for the first weeks then $5&#x2F;view after opening) would the movie studios be subsidiaries&quot; of amazon, and would the gaffer that worked on making that movie be an &quot;employee&quot; of amazon?<p>The contractor still has the option to accept (or not) the price point that is offered.