I wish these kind of shops would get an outsider to write their landing page spiel. It is incredibly hard for insiders to get that right, sea they swim in, woods for the trees kind of thing. Try to remember that the world you live in is yours only, and if if you try to entice someone standing at the gate to get in you really need to up the spruik.<p>Reading the page tells me little about whats actually going on inside, apart from the fact that its &quot;Awesome, great, etc.&quot; and a bunch of irrelevant implementation details. And I&#x27;m not picking on Kel or Gondor here, its par for the course.<p>Techs take note: You need to up your ken on spruiking your shit. We are all special little snowflakes. Aquire customer empathy.