1. Take a gazillion dollars in funding on an over-hyped valuation,<p>2. Go through significant organizational changes that end up with the departure of a co-founder (and more suits in the building).<p>3. Notice that a significant segment of your growth (VC-funded startups) are running out of money.<p>4. Switch to a user-based pricing to generate more revenue for investors, but spin it as a freebie &quot;Hey! Look at the cool unlimited shit! No, no! Don&#x27;t pay attention to the fact you&#x27;re gonna be charged 3 times as much as before for the same service&quot;.<p>The bottom line is that GitHub is free to do whatever the heck they want; if they believe that charging per user is going to make more (financial) sense to them, then they can go ahead and do it.<p>But I&#x27;d appreciate if their PR department didn&#x27;t expect us to swallow this as a positive change. Most coders understand basic maths.