Right now it seems like there are two reasons for creating a company. One is for making a profitable business that creates wealth for the people invested. Two is for creating a product or service that customers need or want. These two revolve around servicing those invested, or the consumers of the product&#x2F;service, or both.<p>It&#x27;s surprising to me that no one starts a company solely for creating an amazing place to work. A great workplace and work would be the product&#x2F;service, and the employees the consumers of the product&#x2F;service. Sure, you would have to have paying customers to fuel it, but that could always be secondary in some sense. Right now it seems like the workplace is secondary, so why not swap it? I&#x27;m sure there are a nice subset of people who would take less (even half) of their current salary just to work in a place that revolves around them and their experience working.. which is the majority of most of our days.<p>Viable? Probably not, but it&#x27;s interesting to think about and trying to imagine what that place would look like for you personally.