This &quot;dropping like a rock&quot; quarter was Apple&#x27;s third most profitable Q2 of all time and they made more money than Alphabet, Microsoft, and Facebook combined.  The Apple Watch so-called &quot;flop&quot; is estimated to have outsold Rolex by $1.5 billion in the past 12 months.  Their services revenue grew by 20% year-on-year.<p>At some point you have to realise that there&#x27;s <i>nothing</i> Apple can do that would count as a success in some people&#x27;s eyes.  They are the most successful total failure I&#x27;ve ever heard of.