Urban myth? This probably varies from place to place, but certainly all the physicians I&#x27;m close to are treated to very good food every day, and will accept occasional invitations to attend fun events with sales reps. Drug companies do their best to create an informal quid pro quo atmosphere. Many drug companies are involved, so they are clearly seeing returns from their physician influence.<p>More overtly, drug companies pay for fancy physician association dinners, and a rep will give a presentation on their drug and hand out business cards and brochures.