&gt; Having a salesperson in the room means bringing in a bullshit meter. The sales rep is the one who is going to say, “I know you’re excited that this product was built on&#x2F;with such-and-such, but so what? That’s not going to excite my customers. How is this differentiated from everything else out there?” They’ll ask the hard questions.<p>I&#x27;ve also seen the opposite even more - bringing in (average or lower) salespeople usually adds to the bullshit.