I think the reason it doesn&#x27;t <i>appear</i> people are creating businesses to be a great place to work, is because if it&#x27;s created for that purpose, you probably want to get as many people as possible working there to they can share in the happiness.  How do you do that?  Grow.  From the outside, it can look just like any other company trying to grow.  Are they adding perks because they need to attract talent so they can compete and grow for growth&#x27;s sake, or are they adding perks because they think the employees deserve them and also just trying to grow?