That&#x27;s actually Amazon&#x27;s fault. They send a personalized email to the customer, saying e.g. &quot;You purchased thing, and another thing customer has an important question about thing that you should answer by clicking this button.&quot; Sophisticates like the HN crowd know that clicking that button to say &quot;n&#x2F;a&quot; isn&#x27;t actually helping anyone. Amazon should know that most of its customers are not that sophisticated.