&gt; If i say &quot;find me a good ticket for Chicago tonight&quot;. How will it know that i&#x27;m talking about the rock band that&#x27;s playing tonight in Paris, France, since there&#x27;s absolutely not a chance that a human being asks for a plane ticket for such a big trip just a few hours in advance ?<p>I think you discount how often the plane ticket to Chicago might happen.  On total number of requests spread across the planet, I think the plane ticket might be the more common one.  The point is, we don&#x27;t care about the rest of the planet, at least not nearly as much as we do about our local surroundings.  The way people answer that query is by using their continually updated knowledge about the state of the local system.  If the band Chicago isn&#x27;t playing around your current location soon, then the correct way to interpret that query would be that you needed a plane ticket (as anyone around you would probably think).  This is why I think Google is really in a better position to answer these queries, because the knowledge graph allows the context to provide the nuance you are looking for.