In my experience with marketing two-sided marketplaces you need to focus your messaging &#x2F; outreach around the more scarce asset, the &quot;catalyst asset&quot;, let&#x27;s call it.<p>The catalyst asset in this case is developers.<p>If Starfighter&#x27;s system &#x2F; gamification can actually identify incredible developers, that are also amenable to looking at job offers, the recruiters will be banging down your door.<p>Right now the Starfighter landing page is recruiter centric, the &quot;For Engineers&quot; and &quot;Play Now&quot; are low contrast menu items at the top.<p>Further confusing the issue for your catalyst audience is that your player-centric funnel is called Stockfighter.io and yet most of the mentions (including this one) are of Starfighter.<p>I think you&#x27;d get a lot of engineer&#x27;s attention if you kept it as simple as &quot;Play engineering games developed by experts. Winners get a better job.&quot;<p>PS - Considering how many times you guys have been &#x2F; will be at the top of HN why don&#x27;t you consider adding a &quot;Try Starfighter. Get a better job.&quot; button to the right side of the blog as a call to action so all these lovely clicks aren&#x27;t wasted?