You make that sound easy. The POWER and SPARC T&#x2F;M chips are amazing. Yet, Intel Xeon still dominates to point that they can charge less and invest more. That&#x27;s with one hell of a head start from Sun and IBM. The other&#x27;s... Alpha, MIPS, and PA-RISC... folded in server markets with Itanium soon to follow.<p>You can&#x27;t just compete directly in that market: you have to convince them yours is worth buying for less performance at higher price and watts. Itanium tried with reliability &amp; security advantages. Failed. Fortunately, Dover is about to try with RISC-V combined with SAFE architecture (crash-safe.org) for embedded stuff. We&#x27;ll see what happens there.