<i>You seem to be arguing as though the current situation is preferable and consumers just need to be convinced of that.</i><p>My whole stance is that it&#x27;s unknown if it&#x27;s preferable because people don&#x27;t know what the long term costs are - as no one has told them about it.<p>Clearly they are gaining value from utilizing these systems or they wouldn&#x27;t be using them. What isn&#x27;t understood is if they would still use them if they understood the potential long range privacy implications.<p><i>Firstly, the user is not in control of the contract. They have no realistic means of modification or exerting pressure, nor resisting or requiring changes. Take it or leave it is not control.</i><p>In the case of private services, it most certainly is control. Irrespective of that however, these systems aren&#x27;t basic services or things that people have a right to, so your control argument is in the wrong context. Facebook et al. are frivolities - not needs.