My personal strategy is to ignore all the good reviews. I already know why I&#x27;m interested in something. I want to know what other people think sucks about that something, and then I decide whether it is something that would bother me.<p>People are naturally more vocal about complaints, and if they have a serious gripe then they are far more likely to speak up in a negative review.<p>If they like something, that is basically meeting expectations and there is no urgency to seek resolution.  So I expect a larger percentage of positive reviews to be shills, since nobody else will feel much need to post anything.<p>But if the negative reviews are things I don&#x27;t care about (or are obvious douche reviews) that tells me a lot.