You mentioned Blackberry. Pre-iPhone, the world probably would have said there isn&#x27;t much you can do to innovate on smartphones. They will always need keyboards so the screen has to be small, etc.<p>With cars I want to underscore what I said about a &quot;10X&quot; improvement in safety and convenience. That is not just polishing a turd. What does it take to <i>actually</i> get to a car that largely drives itself, on myriad roads and conditions? It is wishful thinking to believe cars will do this all by themselves without drivers anytime soon.<p>Instead, think of a UI that is much more about &quot;mind-melding&quot; with a human driver. Letting them know exactly what it is planning to do, how it intends on navigating that stretch of Highway 1 without driving off the cliff. THAT will probably require fundamentally rethinking the cockpit. You will be mostly focused on &quot;driving by instruments&quot;.<p>If they can achieve that, then we get cars that really do save thousands of lives and make the journey much more relaxing.