Apple needs a visionary. Google, Amazon and Facebook all have founders who are visionaries and drive the focus of the company. Tim Cook could be a great CEO, but he is not a visionary and does not drive products. Who is driving the vision at Apple? It&#x27;s not Jony, I have no idea who is doing that. That is also something you can&#x27;t do by committee. Apple seems to be really floundering and does not have any great visions for new products or focus to make people excited! 
People have certainly slowly lost interest in the iPhone. Apple needs to spend its cash and bring Elon Musk onboard!