You&#x27;re making 2 arguments here:<p>1. <i>Publishers can&#x27;t compete if they behave ethically.</i> If this is true, then the solution is simple: if you can&#x27;t run your business ethically then close your business. However, I believe that it&#x27;s entirely possible for publishers to compete ethically; there are, for example, plenty of business models besides selling ad space.<p>2. <i>Publishers are only accomplices in serving malware.</i> We can&#x27;t ignore publisher&#x27;s role in serving malware and blame the ad networks. Both the ad networks AND the publishers are to blame.