&gt;&gt; but I love seeing big corporations, used to bullying their way around, finding out that their old dirty tricks don&#x27;t work in the new world.<p>The problem with that mindset is that people tend to think it&#x27;s also OK to block the little guys who self-publish, or even places that have amazing or great content who deserve the ad impressions. People always say &quot;Yeah, I unblock my favorite sites&quot;. Unfortunately, they&#x27;re just 1 guy (and who knows if they actually do it). The other 99.999% of people do not unblock their favorite sites. They just don&#x27;t give a shit.<p>Even the rare few who may give a shit due to stronger empathy or morality will usually justify it away in their heads &quot;Oh, I&#x27;m afraid of malware&quot; or some other BS excuse which works to trick themselves into feeling better about blocking every ad.