Liberals as a whole are easy people to sell to. They have a fundamental revulsion to status quo, regardless of how positive it is, and their ears will perk up whenever they hear a point of view which matches their own prejudices. California, therefore, is an easy sell to Californians who tend to skew liberal. Just spend a few days in the state and listen to television and radio ads. They don&#x27;t say &quot;California.&quot; They say &quot;Cali.&quot;