No, think the fundamental cockpit driving control interface. Not just the entertainment system (although that will be a nice synergistic element).<p>Btw I agree about the watch, but it&#x27;s also early days. The iPod might not have seemed as radical an improvement on other MP3 players either, at first. In retrospect the details made the difference between the product category working for people and not, and blew the category wide open.