Its incredibly hard for publishers to do https, where main revenue is from serving third party content embedded inside.<p>Wired has nice article about their efforts going https <a href="https:&#x2F;&#x2F;www.wired.com&#x2F;2016&#x2F;04&#x2F;wired-launching-https-security-upgrade&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.wired.com&#x2F;2016&#x2F;04&#x2F;wired-launching-https-security...</a>