Paramount is a subsidiary of Viacom, which does care about ad blocking.<p>Here&#x27;s an interview where the CEO fields a question about the topic: <a href="http:&#x2F;&#x2F;www.businessinsider.com&#x2F;viacom-bob-bakish-interview-2016-2" rel="nofollow">http:&#x2F;&#x2F;www.businessinsider.com&#x2F;viacom-bob-bakish-interview-2...</a><p>&quot;Some of the traditional — dare I say — mediums like television remain very healthy and very attractive for advertisers because they&#x27;re not subject to the whims of adblocking.&quot;