yeah but things can be more complex than that. If ordering flowers for my girlfriend I will never buy the cheapest one or the most expensive. Hotels are even more complex. Location matters as well as the specific room type and a lot of other things. No one wants to stay at a crummy motel. How do you handle, &quot;I am willing to pay up to 30 a night more if I&#x27;m closer to the beach... etc&quot;