&gt; The incentive to make fake accounts on Facebook is orders of magnitude greater than almost any other social network.<p>Not true. In the article, the writer pays Russell $15 for 1,000 likes. Being generous and assuming each of Russell&#x27;s fake accounts can farm out 100 fake likes, he&#x27;s making $1.50 per fake account before it gets shut down. Compare that to social networks where you can directly extract payments from other members by listing fake items for sale, laundering payments from fake credit cards (on other fake profiles) to yourself, or link-baiting other users. A single successful fake account on those networks can easily net you $100.<p>&gt; Facebook has methods that radically exceed this method in both complexity, precision, and recall.<p>Agreed, and indeed Simility&#x27;s models have much more complex methods too, but a) I wanted to post an interesting example everyone here would understand and b) I still say Facebook is not using anywhere near its full ability to stop these fake profiles given how rampant this fraud scheme is on their platform. (Again, follow the money, FB has very little incentive to stop these fraudsters who are only inflating their own numbers. It&#x27;s important to keep them in check, but there&#x27;s no incentive to waste resources stopping them.)