&gt;<i>Let&#x27;s see how long the content owners will stay unmoved.</i><p>They won&#x27;t - Netflix isn&#x27;t the only platform, just the largest - and compared to its competition its being rather altruistic in this situation.<p>The content owners will more likely decide to license less content to Netflix (to Netflix&#x27;s credit, they are trying to depend less on other&#x27;s people content) - but will license that will play ball. And the content owners do have a place to go, HBO GO&#x2F;Now&#x27;s platform being the first I can think of.