When measured by engagement, they all devolved to distracting ads and media. Facebook now looks like Alta Vista and Lycos used to look like before Google wiped them off the map. Google has one thing right - they continue to solve the core need that created them, regardless of monetisation. The next would be either:
1. The site&#x2F;s that solve the human need behind Facebook cleanly.
2. Or the government partitioning&#x2F;open-graphing Facebook for rigging and silencing republican news in an election year.