Probably because when you see a link to ZH, you know exactly what it&#x27;s going to say.  The economy is bad, the market should have crashed yesterday, the USG is broke, etc.<p>ZH has little predictive credibility; they&#x27;ve been wrong their entire existence.  They just make a shitload of money off click-bait articles.  So not a lot of people are going to be willing to go to a ZH link, but if you link to Fortune, somebody might fall for it.