Did you read the article? It specifically mentioned that firms&#x2F;fake reviewers use Verified Purchases as a method of building authenticity and believability. Specifically:<p>&quot;The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases.&quot;