I&#x27;m pretty sure the borders between the two are fluid at google.<p>I also wish middle management were a bit less afraid of such things. You can usually get cool ideas approved in the higher echolons (because a CEO doesn&#x27;t have to fear too much, or possibly because these people actually are more imaginative).<p>Names that have meaning, tell a story are incredibly useful for marketing, even if they sometimes sound unprofessional. Exp: &#x27;Plan B&#x27; (morning after pill), &#x27;CockroachDB&#x27;, &#x27;Virgin&#x27;.<p>It&#x27;s beyond me how anyone could have chosen the predictable public outcry instead of naming that boat Boaty McBoatface. That&#x27;s probably the least offending name that ever resulted from an internet poll.