&gt; “If the company benefits more than the consumer, I would call it ‘evil design,’” said Mr. Nodder, who wrote a book on the topic called “Evil by Design.”<p>That is stunningly poor reasoning. It doesn&#x27;t matter whether a company benefits more than you do as long as you are not harmed. Not all games are zero-sum. Thinking you should be getting more or equal to the other party is not harm, it&#x27;s envy.