I see your point. I think the phrasing would be &quot;View ads or the newspaper industry will KILL ITSELF!&quot; because they aren&#x27;t adapting. That analogy does make sense, but the difference lies in that a physical newspaper presells ads, so if you never see them they don&#x27;t care. But in digital, they don&#x27;t get paid until you see them, so they do care.<p>Really blocking ads in the physical newspaper hurts whoever bought the ads, blocking them online hurts the actual newspaper. Maybe newspapers should adapt and presell ad space on their pages!<p>(My university online paper does this because pageviews are so low that they wouldn&#x27;t earn a dime on adsense. The local businesses who prebuy ads effectively sponsor the website).