Because the trade is openly hostile to the intent of discussion sites:  to exchange and discuss information.<p>If users can&#x27;t view the content, they cannot discuss it.<p>And, as I&#x27;ve also mentioned at length (in the post and its links, as well as elsewhere) <i>advertising itself is the problem in multiple aspects</i>.<p>The sooner we render it nonviable, the sooner we move to something that works.