Snapchat got social vlogging right.<p>The amount of friction a user goes through to start documenting their life is extremely low, and since the stories get deleted there&#x27;s no real commitment to be an active vlogger. It&#x27;s easy to see why Justin is so active on it.<p>It&#x27;s a powerful platform that an entire generation uses, and it seems like the applicants will still go through formal interviews. So it&#x27;s simply a way to bring attention to YC.<p>Would a YouTube video pitch 10 years ago be silly?<p>Would applying over email in 1995 be silly?<p>Maybe back then, but think about how applying to incubators is done now.<p>Maybe Snapchat will never reach the level of popularity of either of those, but it never hurts to experiment, because it&#x27;s experimentation that turned YC into one of the top incubators.