Palantir has great marketing.<p>Several friends turned down offers from Facebook&#x2F;Google&#x2F;etc. for (much) more money to join Palantir because they &quot;didn&#x27;t want to sell ads&quot; and somehow thought that Palantir&#x27;s work would be more fulfilling. The government and NGO work certainly sounds compelling (you&#x27;re going to be finding terrorists and improving public health) until you realize it&#x27;s a soul-crushing job mostly pushing low-level data around.