And yet, cereal is in decline, apparently because pouring two things into a bowl is too much effort, among other reasons.  <a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2014&#x2F;09&#x2F;11&#x2F;business&#x2F;cereals-struggle-in-us-as-tastes-and-rituals-change.html?_r=0" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2014&#x2F;09&#x2F;11&#x2F;business&#x2F;cereals-struggle-...</a>