<i>Apple might be viewed as a premium brand compared to Samsung&#x2F;Moto&#x2F;Lenovo&#x2F;HP</i><p>Samsung is in #2 spot in global brand valuation. Google, Microsoft, and Verizon round out top 5.<p><a href="http:&#x2F;&#x2F;www.digitaltrends.com&#x2F;mobile&#x2F;apple-is-the-most-valuable-global-brand-in-2015-followed-by-samsung-and-google&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.digitaltrends.com&#x2F;mobile&#x2F;apple-is-the-most-valuab...</a><p>EDIT: Upon a bit more research I find different valuations but still Samsung is up there.