They seem to frequently fail at software. iTunes is a dog, Mac OS X is getting worse and worse, the Mac App store is horrendous. iCloud is a joke.<p>They do nice interfaces, and iOS is great. I have no doubt they would produce an amazing luxury car with a beautiful software UI, but I do not see them morphing into a machine learning software powerhouse anytime soon, at least compared to Google. Google Now easily beats Siri and Google Maps beats Apple Maps.