This particular portion smells of a deliberate attempt to differentiate: &quot;we are doing it 100% right now!&quot; It says that their culture was never considered and its more of an attack on their old way of life. I&#x27;d venture to guess that much of that section is to create confidence in the &quot;new&quot; cultural values through differentiation.<p>I highly doubt there was a meeting where the old values where decided and driven forward in the company. This is all in an effort to be transparent again, just as they originally planned.