If <a href="http:&#x2F;&#x2F;fakespot.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;fakespot.com&#x2F;</a> can spot fake reviews, Amazon themselves should be able to do it. It&#x27;s in their long term interest that product reviews are genuine so that buyers have confidence. If I can&#x27;t trust Amazon reviews, I&#x27;ll just shop at Target where at least I can handle the physical product before I buy it.