There are actually tons of examples in that general vein. For example, CEOs regularly write books that their companies use as marketing tools because they&#x27;re believed to (at least indirectly) bring in sales by positioning the company as a thought leader in some way. &quot;Advertising Value Equivalent&quot; is even used as a marketing metric for such things whether or not it&#x27;s a good one.<p>But that doesn&#x27;t mean that this can be replicated by just having a freelancer pretend to be writing as the CEO. (Though PR folks, editors, etc. help with such projects.) And even when books are largely ghost written for celebrities and such, the ghost writer is still just going to collect a fairly modest word rate.