From what I can tell, this seems to reduce the cognitive load of a search session way more than using Google (for certain use cases).<p>The advantages are: fewer clicks&#x2F;taps, session state is saved on the page and suggestions reduce typing. They seem like minor things but make a huge difference in practice when you are trying to decide between a few options.<p>That being said, curious to see if the team can get handle the limitations of machine learning and maintain the quality of search as it scales.