&gt; In this light I think just producing my own content for Youtube is the smarter strategy. I have to acquire new skills, but who doesn&#x27;t when they run a business?<p>This is the route it&#x27;s going. Larger brands will hire professionals and celebrity hosts, but smaller guys can get in on the game as well (i.e. the &quot;Will it Blend&quot; videos).<p>Sure, you&#x27;ll probably have to do some ad spend to get some eyeballs to your videos, but it won&#x27;t cost anywhere near what TV advertising does.