The branded ones are presumably subsidized by the brands they&#x27;re labelled with, and getting them to do whatever you want is a fairly hacky process to my knowledge.<p>$20 is pretty comparable to most of the IoT &quot;do anything when pressed&quot; stuff I&#x27;ve seen on Kickstarter and elsewhere. It&#x27;d be a handy &quot;arm my security system&quot; sort of thing for me.