The key last line from this EFF indictment of Facebook[1]: <i>&quot;If a business model wouldn’t work if users had to opt in, it deserves to fail.&quot;</i><p>To me the entire ad-supported &quot;business model&quot; is the darkest pattern of them all. <i></i>Please<i></i> read this comment before a knee-jerk rejection of my claim: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7485773" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=7485773</a><p>-<p>[1] <a href="https:&#x2F;&#x2F;www.eff.org&#x2F;deeplinks&#x2F;2015&#x2F;10&#x2F;internet-companies-confusing-consumers-profit" rel="nofollow">https:&#x2F;&#x2F;www.eff.org&#x2F;deeplinks&#x2F;2015&#x2F;10&#x2F;internet-companies-con...</a>