<i>I&#x27;m not going to list them, they are dead obvious.</i><p>It&#x27;s going to be difficult to have any interesting discussion, then, because it&#x27;s not at all obvious to me what benefits high traffic has for a typical commercial site if that traffic isn&#x27;t generating revenue or providing something else of value.<p>Obviously if the purpose of your site isn&#x27;t to make money then things are different, but given that we&#x27;re explicitly talking about models for revenue generation here, I think it&#x27;s reasonable to assume commercial websites that are intended to be profit-making.