The fad isn&#x27;t over by a long shot. The TeeSpring guys were brilliant and helped create a whole new category of marketing, the social internet marketer. The concept that you could create an ad on FB that targets people by a niche turned out to be a huge winner for these marketers. Conversion rates went from 1-3% to 10+%. It spawned a whole industry that has expanded out to other countries. It is now possible for someone sitting in Vietnam to create a business selling tshirts to someone in the US, all through targeted social advertising. Kind of amazing really.