I&#x27;d just like to note that Aggregation Theory totally explains this: <a href="https:&#x2F;&#x2F;stratechery.com&#x2F;2015&#x2F;aggregation-theory&#x2F;" rel="nofollow">https:&#x2F;&#x2F;stratechery.com&#x2F;2015&#x2F;aggregation-theory&#x2F;</a>