As an Austin resident I think the real lesson to learn is how poor of a job Uber did of gaining supporters.   I went from being a vocal supporter to an almost hostile opponent based on their behavior.<p>They spent a reported $8 million in very confusing ads. They sent text messages and push notifications to customers. All of this felt very disingenuous and deceptive. I will be sad to see them go but they are their own worst enemy right now.