&gt; &quot;Consider the nyt sells their cheapest digital subscription for $0.60&#x2F;day. Why on earth should they price articles for less than that, considering you probably aren&#x27;t going to read an article every day?&quot;<p>I&#x27;d wager most people who read the NYT&#x27;s online content aren&#x27;t subscribers. It&#x27;s possible that they could generate more money by charging a smaller per article cost compared to what they generate from $0.60 per subscriber.