Just to clarify: I changed the title because I thought there was much more to this story than what the author or publication chose as a title. 
IMHO It&#x27;s an interesting analysis of how lean &amp; design thinking can be applied to efficient content &amp; communication. I think it goes beyond a niche discussion between public relations professionals.<p>And from our experience with our startup, it&#x27;s what a startup should look for when creating content or looking for efficient marketing solutions (whether in-house or outsourcing it).