<i>This is the digital equivalent of giving me a magazine to read, waiting until you&#x27;re sure I&#x27;ve got my eyes on it, then shoving a business card in my field of vision</i><p>This is an ironic analogy to choose, seeing as how magazines do in fact do exactly that.<p>I know it&#x27;s been a while since anybody read one, but if you cast your mind back, you&#x27;ll recall that every dozen pages or so they will have stuck in a subscription card that you&#x27;ll have to shake out or even tear apart just to continue reading.<p>It funny in a way to see that digital media has so exactly copied that.