&gt; having users is at least some sort of reward. When you have the revolutionary breakthrough, add that to the app<p>Actually this approach &quot;MVP&quot; works well with web applications, but it doesn&#x27;t work too well with mobile apps.  In fact, it&#x27;s quite the opposite.  With mobile apps, you have to make a big splash in your launch, get most things right, and just minor tweaks once you&#x27;re launched.<p>The alternative approach is to launch your MVP in a small and&#x2F;or isolated market (a non-US country), hash it out there, and once you have your approach all figured out and your &quot;revolutionary breakthrough&quot; working, then do your main release worldwide.