That is not the least bit true. No website wants to generate revenue from 100% of their visitors, that is horribly un-optimized. The resources it takes to provide a couple pageviews for one person is less than a penny, and those pageviews have value outside of ad clicks.<p>There are a million benefits from high traffic, even if that traffic doesn&#x27;t click ads. I&#x27;m not going to list them, they are dead obvious.