This isn&#x27;t a judgment of the project itself, but the announcement&#x27;s wording reminds me of the marketing newspeak from &quot;How to Apply to Y Combinator&quot;:<p>&quot;The best answers are the most matter of fact. It’s a mistake to use marketing-speak to make your idea sound more exciting. We’re immune to marketing-speak; to us it’s just noise. 1. So don’t begin your answer with something like<p>We are going to transform the relationship between individuals and information.<p>That sounds impressive, but it conveys nothing. It could be a description of any technology company. Are you going to build a search engine? Database software? A router? I have no idea.<p>One test of whether you’re explaining your idea effectively is to ask how close the reader is to reproducing it. After reading that sentence I’m no closer than I was before, so its content is effectively zero. Another mistake is to begin with a sweeping introductory paragraph about how important the problem is:<p>Information is the lifeblood of the modern organization. The ability to channel information quickly and efficiently to those who need it is critical to a company’s success. A company that achieves an edge in the efficient use of information will, all other things being equal, have a significant edge over competitors.<p>Again, zero content; after reading this, the reader is no closer to reproducing your project than before. A good answer would be something like:<p>A database with a wiki-like interface, combined with a graphical UI for controlling who can see and edit what.<p>I’m not convinced yet that this will be the next Google, but at least I’m starting to engage with it. I’m thinking what such a thing would be like.<p>One reason founders resist giving matter-of-fact descriptions is that they seem to constrain your potential. “But it’s so much more than a database with a wiki UI!” The problem is, the less constraining your description, the less you’re saying. So it’s better to err on the side of matter-of-factness.&quot; <a href="https:&#x2F;&#x2F;www.ycombinator.com&#x2F;howtoapply&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.ycombinator.com&#x2F;howtoapply&#x2F;</a>