The issue is that FB advertises itself as &quot;conduit&quot; or &quot;network connection&quot;.  You log in, communicate with people and the site tools, FB runs ads on your eyeballs, etc.<p>Similar to how I give my electricity provider money, and they give me electricity.<p>Now FB clearly sees themselves as (let&#x27;s be honest) a &quot;power broker&quot; or &quot;rain maker&quot;.  Not the same as &quot;utility&quot; or &quot;network connection&quot; or &quot;conduit&quot;.