Good point, but I feel like that&#x27;s not the entire picture.<p>One thing to think about with this is to look at what Steam did with indie games. Valve basically made full-time indie game makers survive by essentially creating an easily discoverable platform. Nowadays there are a couple extra platforms (Humble Store, G2G), so it&#x27;s not a monopoly, but people have been pretty clear that Steam is the major source of revenue by far.<p>Do we not want that for podcasting? Being able to pay directly for high-quality content, but also having the discoverable ecosystem.<p>If Apple decides to tackle this (they&#x27;re really close to having this with iTunes, you can buy old TAL eps or the like), then it&#x27;s going to be super closed and basically the app store.<p>If the golden age of indie games has proven anything, it&#x27;s that supporting better discovery would be a net win to the quality of content going out there. Saying &quot;oh, well we already have this through passworded feeds&quot; is leaving the door open for a less open solution.<p>Instead of saying &quot;no because this implementation is stupid&quot;, I would much rather hear Marco offer an alternative that could be open. Though I don&#x27;t know his position on paid content, really. Rallying around a more open alternative is the best way to counter a closed solution.<p>Right now Apple is the best placed to build good discovery (iTunes already is that for free content), so somebody needs to step up to the plate if they want to avoid Apple&#x27;s content rules becoming the norm.