Something related, tho not something I&#x27;ve previously heard or read about, is whether Uber is rationally deciding that its current &#x27;low&#x27; prices&#x2F;fares are optimal, from the perspective of maximizing profits.<p>In a lot of comments on this thread people claim to prefer to pay a higher price than tip. If driver&#x27;s are upset at poor pay, I&#x27;d expect Uber to care – all else being equal.<p>And if Uber could increase its profits by raising prices, I&#x27;d expect it do so. I wouldn&#x27;t expect <i>all</i> price increases to <i>fully</i> benefit drivers alone. So, given that Uber seems to be applying significant pressure to keep prices and fares low, why are they doing so if not to maximize their long-term profits?