It&#x27;s in amazon&#x27;s interest to suppress fake reviews, but it&#x27;s definitely against amazon&#x27;s interest to highlight the fact that their user reviews are often fake.  The worst case for amazon is that users don&#x27;t trust their reviews, and putting up a warning or score on reviews like fakespot doesn&#x27;t improve the user&#x27;s trust.<p>Amazon does police their reviews (as the article says, they&#x27;ve just sued another batch of companies for posting fake reviews) but they try to do it silently.