Yeah my bad. I&#x27;ll take REI.com for example. If 99% of their traffic goes to the blog and doesn&#x27;t purchase anything, they are very happy with that. Even with 0 purchases those eyeballs are potential customers that are very aware of the brand, what it does, and they actively visit the site. This is potential revenue, and now the problem is: How do we convert readers into purchasers? Which is a much simpler question than: How do we drive more traffic?<p>So I think its easier to take existing traffic and profit off of it by selling it (ads) or selling to it. Those are easier options than first getting the traffic, then taking those steps.