Cars are a terrible industry to get into. Building cars is massively capital and plant intensive, heavily dependent on supply chain logistics, and the market is already extremely competitive. The entire industry is well on its way to switching to electric and&#x2F;or self-driving.<p>Selling cars requires a huge dealer network rollout with huge up-front costs for training and spares. Doing it DIY would be insanely expensive, and persuading existing dealers to sign up for a franchise is going to be a tough sell considering Apple&#x27;s historical treatment of resellers.<p>Apple under Jobs certainly had the imagination to make a good phone - but the phone industry was always fairly crappy, with very clever internals but mediocre UX.<p>I don&#x27;t see much reason to think that Apple under Cook has the imagination to break open the car industry in the same way. The possible competitive differentials are much smaller, and Cook isn&#x27;t the most creative CEO Apple has had.<p>If the USP is that Car is electric, looks pretty, and may eventually have some self-driving features - that won&#x27;t be anywhere close to enough. It&#x27;s going to need to have some wow to get taken seriously, and even if Jobs were alive and in charge there&#x27;s limited wow space available.<p>Of course if it flies and&#x2F;or teleports, that would be something else.