Really good point.<p>I&#x27;ll note that all three Internet booms have fundamentally revolved around communications and advertising.  Web, search, social, mobile.<p>People like to engage with friends and family, and businesses want to sell. Seems fairly powerful.  Ever cheaper and more capable kit has gotten ever more portable.<p>Don&#x27;t underestimate people&#x27;s desire to connect. Or advertisers&#x27; to pitch. Though each may also have saturation or backlash points.<p>Simple and atomic seems also to have beaten complex and integrated.