I was expecting the &quot;web naming industry&quot; to go through a full cycle of trends to stay unique and googleable. Trademarks, open-source libs, product names, languages, I was expecting that more and more strange names would become acceptable:<p>- random strings (xkcd) - longer as all 4-, 5- and 6-letter domains are reserved<p>- names (Levenstein distance) - More and more strange names, perhaps invented<p>- patterns (.ly, .io) - But that gets crowded very fast<p>- composed names: &quot;Diffie Hellman&quot;<p>- 3-part composed names: Will that be seldom in 2020 when all 10-letter domains are taken?<p>- Even a small sentence, as long as it&#x27;s unique enough for Google to identify it.<p>But it seems I&#x27;m not good at predictions: Companies keep recycling the same names, the domains expensive, and VCs don&#x27;t like founders who didn&#x27;t put enough thought in their brand.