<i>if most people were like me, they would read the label and refuse to buy</i><p>Well, obvious conclusion is obvious: people are not like you. Especially since you said earlier:<p><i>WTF?!? There should be no need for sugar in refried beans!</i><p>So why would you expect people to read the label for a product that clearly names what it should contain?<p><i>There can only be one explanation: most consumers are dumb.</i><p>In light of the above, I can offer another explanation: most consumers are too trusting. Distrust takes mental effort, so people pick their battles. I would not have read the label for a can of refried beans either.<p>(as an aside: I believe this is where many Europeans would say that this is what food standards are for, to which many Americans would respond: wtf regulation)