<i>What? Ten minutes of your time isn’t worth five cents? What aggravates users about current pay-for-use methods is not cost, but hassle of transaction.</i><p>That is in fact the main fallacy. I &quot;read&quot; about 50 articles per day. That&#x27;s 18250 per year. If my attention is worth $100 per year and half of that goes towards articles I read, that&#x27;s not 5 cents per article but 0.27 cents.