Data ownership in GA is a &quot;gray area&quot; that becomes less gray if you pay $150K&#x2F;yr for &quot;GA Premium&quot;.<p>Google has mixed incentives in running its free analytics service. It gets web-wide analytics data, it uses data to help it sell more AdWords to customers, and it integrates GA with other services, like their display advertising products (DFP, etc.)<p>From a practical standpoint, you don&#x27;t &quot;own&quot; analytics data when a) you can&#x27;t easily access it in raw form and b) the SaaS provider &quot;leaks&quot; your data to dilute its value to you. We address (a) and (b) directly through our products and public data privacy stance. See this blog post for our public view on analytics data privacy:<p><a href="http:&#x2F;&#x2F;blog.parsely.com&#x2F;post&#x2F;3394&#x2F;analytics-privacy-without-compromise&#x2F;" rel="nofollow">http:&#x2F;&#x2F;blog.parsely.com&#x2F;post&#x2F;3394&#x2F;analytics-privacy-without-...</a>