&gt;Do you feel that a consumer is responsible for what they put in their body?<p>Of course. But the average consumer is not only at a disadvantage, they are regularly deceived into believing that unhealthy foods are in fact healthy. In reality, culpability is a complex calculation that passes through the farmer, the food processor, the manufacturer, the ad firm, the grocer, the consumer, and any other party involved in the transaction. All share some part of the blame.<p>However, the blame game is rarely productive. When something is having a serious negative impact on 50%+ of the population, it&#x27;s time to stop pushing blame around and start focusing on finding a workable solution. If 50%+ of your website&#x27;s users were getting lost on your page and having a hard time finding an efficient way to do things, would you spend all your time blaming <i>them</i> for their idiocy, or would you up the ante for your UX people and make it work? (hint for the n00bs out there: in this situation you should up the ante, not sit around and blame your customers)<p>It&#x27;s society&#x27;s problem to figure out how to fix this public health crisis, because regardless of our beliefs about whether someone <i>should</i> be able to carefully select healthy foods, the evident reality is that people <i>aren&#x27;t</i> able to do so, and we have to accept that and adjust our processes and habits to accommodate.<p>The goal is not to admonish or uphold anyone, not to protect or liquidate profit, not to see one brand or flavor triumph over others. The goal is simply to cause the obesity rate to rapidly decline and stay declined. That&#x27;s what we should focus on making happen at the macro level.