<i>&gt; Usually the more complex the system, the more satisfaction the hacker feels when he or she pwns it.</i><p>Equating &quot;selling&quot; to &quot;pwning&quot; is not a good way to think about any kind of sales. Talking about &quot;hacking&quot; a customer suggests that they are somehow inferior and that the goal is to somehow beat or triumph over them, to trick them or exploit a vulnerability. No company should think of their potential customers in that way.