Well they have to be agressive but can&#x27;t be inconsiderate. As a smaller company, can&#x27;t wait around to see what happens, they have to move fast.<p>Responding to their biggest competetor is very smart. I like that they included prices and a comparison table. As opposed to say something too general like &quot;here are our features&quot;, they know everyone will compare them GitHub, so they talk about it and compare directly.<p>I don&#x27;t think their approach is veiled at all. It seems pretty obviousy. Saying &quot;things like GitHub pricess suck&quot; would be childish and irresponsible though.