Its a valid question, clearly they weren&#x27;t making enough money to survive as a proper business. Would you have paid more for their service? And if so enough more that the reduction in users covered the cost of operations?<p>One of the things that that comes up a lot with new ventures is that they don&#x27;t know the answer to those questions when they start, but they do when they either die or succeed. In this case it seems that its financially feasible as a &quot;feature&quot; of Outlook rather than a standalone business.