Whitepapers are generally shorter than that. Our internal guidelines are about 2500 to 3000 words. They&#x27;ll sometimes creep up to 4K words or so but that&#x27;s pretty much the upper limit. (A blog post will typically be under 1K words.)<p>However, when you get into the $10K-20K price for whitepapers, you&#x27;re usually not just hiring a writer. You&#x27;re typically paying in part for a research firm&#x27;s reputation and, possibly data.<p>I&#x27;m not sure how much we pay for straight writing under our logo. But it would be significantly less unless it came as part of a package with advertising etc. as deals through online news channels often do.