Stuff like sandstorm is a massive leap towards practical federation, but it came about 10 years late into the conversation. Not that it doesn&#x27;t still hold great promise (I&#x27;m a huge fan, and 100% target demo), but that span of time has allowed us to see this same dynamic play out in enough software spaces that it&#x27;s a sound observation and rationale for guiding your business or project.<p>When something like sandstorm can hide even the abstraction of server maintenance, and either:
1) Creating a service is background to account creation. Like say a private hosted sync point (choose your own host) is created when you install the application.
2) I can deploy via an account or &quot;brand&quot; I have established loyalty with, but maintain true portability.<p>These are new conversations, not possible before.