I remember very clearly when something or other about this company got posted here awhile ago and almost immediately thereafter someone submitted a blog post explaining in basic physics terminology that the company&#x27;s premise was in no uncertain terms <i>total bullshit,</i> and reamed the entire startup community for heaping attention and praise on them without thinking through what (to the author) were obvious faults in their plan.<p>I enjoyed that piece. I like it when the discussion reverts to basic math and physics to resolve points of contention.<p>At any rate, it continues to amuse&#x2F;distress me in the time since then that the company is still around and still has investors, etc. Do people still not get it? <i>It won&#x27;t work.</i><p>On some level, moreover, it disturbs me that people are actively pursuing a technology that would effectively be torture to household pets. Does that mean nothing to anyone? Do they get that dogs and cats would be able to hear this as a siren in their skull?