I think technologists need to help the public understand how if they are going to continue to fully integrate technology in assisting with their lives, they will be moving closer to a &quot;privacy free&quot; future.<p>The trade-off between having tailored services and &quot;smart&quot; systems is privacy from machine systems.<p>The technology community pines for futuristic technology like amazing machine personal assistants, forgetting that human personal assistants (see: professional executive secretaries) know basically everything about the person they are assisting.