That&#x27;s the thing...  There&#x27;s one company that figured out that the way to make money on ads is by simply making them relevant to the user, and that&#x27;s Google.<p>The majority of the other ad companies are <i>still</i>--despite all the massive dot-com failures during the boom--trying to just throw in ad referrals everywhere hoping something will stick, and trying to hand off those connections to the highest bidder... like, maybe if they just keep doing it for decades, somehow it will magically become profitable.