Exactly. They were too beholden to the goal of the debit card to just bump that to a phase 2 feature and finish out the core of the app (chore tracking). If they were able to get actual end users with regular usage and a sub-par payment model, they could have kept the momentum going to get to the goal.<p>The real takeaway here is get people using your stuff as early as possible, and add to that product incrementally - don&#x27;t wait for everything to be perfect before launching (the enemy of good is perfect).