I might be mistaken but it is my understanding that in China, the business model is different : the mobile operators, eg the PTTs, and not the tech companies are the ones that capture the revenue. For example, if I buy a piece of content on my mobile phone, such as the next page or chapter in the story I&#x27;m reading, Apple would not see that revenue but the mobile operators would (and others in that value chain, but not necessarily Apple ). If someone can shed more light on the current mobile content business model and value chain in China, feel free to chime in.