No one notices when things go as planned&#x2F;expected. Make media say you cannot do it, then do it.<p>You bet it will be noticed.<p>I am not saying that it is what is happening now. But just a thought.<p>I mean, if the guy is smart enough to do all the things he has done, isn&#x27;t it too hard to imagine he will have a trick or two when it comes to PR?<p>I mean, every time, one of this article show up, it gets up voted to top, and people are talking and talking and talking, about it. For a couple of days, you see Tesla or SpaceX every where..It is like walking through a neighbourhood filled with Tesla&#x2F;SpaceX billboards.<p>Point is, there articles are generating a lot of conversation involving these companies, which makes them very endearing to people involved. So after a while, people will take it as a personal insult, if you criticise these companies...<p>You know, all of those are good for the company, right?