&gt; no one starts a company solely for creating an amazing place to work.<p>I have some friends who did exactly that.  Their company is a small consulting firm that focuses on a rather uninteresting space (enterprise content management) but they have a small profitable company where hires are treated right.<p>The &quot;problem&quot; with these kinds of companies is that you are never going to read about them on HN, they aren&#x27;t a lottery ticket for the employees, and the work is not that sexy.  However, I have several other friends who are employed by said company and have been there for years because it is a great place to work.