One of the biggest challenges that Apple has, is what would actually be meaningful? I loved a comment I saw recently that highlighted that a 10 digit revenue item can be counted as largely insignificant to a company the size of Apple.<p>So, if you start looking at product spaces that have:<p>1. A meaningful market size (ideally all consumers)
2. A price that is significant
3. Enhances the brand image as chic&#x2F;cool
4. Is global<p>You don&#x27;t really discover too many spaces to play in. They&#x27;re not going to move the needle with a new printer.<p>Frankly, if I was Tim Cook, I&#x27;d just buy Tesla and be done with it. Goodness knows they have the cash, and Elon has signalled previously that he&#x27;d be interested in handing over the reigns once the original strategy was delivered.