I understand your point, and can feel your pain, but ultimately the greed of the advertisers lead to adblockers. Nobody would even bother developing a good adblocker if the advertisers were not using flash heavy, auto-play video and sound ads, malware, annoying modals, etc..<p>For the little guy you mention, being a little guy myself, I have no sympathy if he still wants to serve to the users whatever gets pushed by the ad network.<p>He has to find other ways. How about self-hosting ads? If he doesn&#x27;t trust the advertiser in his server, why would I trust him on my web-browser?<p>Or non-intrusive ads? Adblockers usually allow non-intrusive ads, unless explicitly disabled.