This logo screams fear of Snapchat to me.<p>Bold gaudyness has always been Snapchats brand touchpoint, this is what made it feel edgy and interesting. Instagram was always a twee retro appeal reminiscent of polaroid cameras.<p>This change feels completely at odds with what their brand is and looks utterly ridiculous next to the type logo which is still written in that kitsch font that reminds me of 50s Americana.<p>This is going too far too late and I wouldn&#x27;t be shocked at all if within 3 months it&#x27;s rebranded again.