Keep an eye on Alliance of Open Media ( <a href="http:&#x2F;&#x2F;aomedia.org" rel="nofollow">http:&#x2F;&#x2F;aomedia.org</a> ). Basically Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix got fed up with the licensing model of H.265&#x2F;HEVC which is even worse than that of H.264 (dual patent pools which different licensing terms where you have to pay both).<p>Intent is for it to be royalty free, open and supported in major browsers and devices.