Yes.<p><i>In the early days, we were all about making a great place to be a software developer in New York City.<p>Yep, that was all there was to it...<p>I...decided to start a company with my buddy Michael Pryor. Making a nice place to work was our primary objective. We had private offices, flew first class, worked 40 hour weeks...<p>The tagline was “building the company where the best software developers want to work.”</i><p>Source:<p><i>Figuring out what your company is all about</i> [<a href="http:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;items&#x2F;2009&#x2F;11&#x2F;01.html" rel="nofollow">http:&#x2F;&#x2F;www.joelonsoftware.com&#x2F;items&#x2F;2009&#x2F;11&#x2F;01.html</a>]