It is very impressive to younger college graduates. When you go from eating cheapest pizza and pinching pennies, something as simple as free dinner sounds like a lavish perk. Throw in free shuttles, massages, etc, you&#x27;d find they&#x27;d be really happy and tell their friends too.<p>It is probably worth it to the company in terms of keeping people there, having them enjoy their day etc more than just paying that to each employee as part of the salary and have them buy their own dinners.