The event that was Facebook in it&#x27;s hot phase; that massive net that captured everyone, EVERYONE, young, young-old, old; that excitement and newness is damn near impossible to replicate in this day and age at FB scale.<p>It could be done, but at what cost, at what point in time, and from how do people buy in.<p>Facebook spanned generations, spanned social classes, spanned continents, and mingled everyone in the process. People have deviated from that main network in the subsequent years, but every now and then, those that &#x27;left&#x27; for other pastures always come back to facebook to see &#x27;whatsup&#x27; see &#x27;how&#x27;s the old crowd doing&#x27; and see &#x27;how is so and so doing&#x27;.<p>No one else can do that, no one else has that power. The social tree always recurses back to facebook. What that means for markets, new prospects etc, i don&#x27;t know. But behaviorally speaking facebook is far, far from out of the public mind, and as the years grow longer, while it may exist at a lower level in our day-to-day lives than some hip platforms, it persists as strong as ever.