Great stuff, I watched the video presentation too. The audience clapped at the part where he shows the pyramid illustration of the web - HTML followed by huge chunk of crap, then surveillance at the top. Obviously he is not alone in recognizing the problem.<p>I&#x27;m glad to hear Google are planning to label slow sites. We need this. Bloated websites need to be held accountable.<p>On mobile devices too, we need a browser option to stop loading any further data for a given site after a defined point. So if the browser has received 3 megabytes of a page so far, it stops and asks the user whether to continue with downloading. It might say how many cents this one website has cost them so far (if the user has setup this feature).<p>Fair enough &quot;modern web, modern features&quot; but most of the modern features we enjoy are improvements to browsers, servers and javascript. There&#x27;s no reason why this can&#x27;t mean keeping page size steady while enjoying new features.