This short post falls into the common trap of assuming that if you decide not to raise money, your company must be a lifestyle business.<p>What about all the profitable companies that never need to raise venture capital?<p>Attention, founders! You can choose to play &quot;small ball&quot;[1] instead.<p>[1]: <a href="http:&#x2F;&#x2F;avc.com&#x2F;2016&#x2F;05&#x2F;small-ball&#x2F;" rel="nofollow">http:&#x2F;&#x2F;avc.com&#x2F;2016&#x2F;05&#x2F;small-ball&#x2F;</a>