You are misunderstanding what I mean by taste-based discrimination. SA is doing the same thing that old American airlines used to do, and the same thing that many other airlines do. National or heavily regulated airlines have a hard time competing on cost, so they instead compete on amenities, like stewardesses who are easy on the eyes, or fancy meals. So such &#x27;discrimination&#x27; is no more surprising, nor taste-based discrimination, than actresses being pretty. After deregulation of American airlines, the stereotype of stewardesses as being attractive disappeared quickly... The question is, can another Singaporean airline compete and make money, under the same circumstances, by hiring the perfectly-competent-but-not-so-attractive women that SA refuses to hire? I&#x27;m guessing no.