The deciding factor in current gen cards for me isn&#x27;t cost perf (as it&#x27;s reasonably close) but perf&#x2F;watt which is where the 9xx is clearly better than the AMD cards.<p>Is AMD tackling this issue in the next generation or are they continuing to be competitive with cheap but hot chips?<p>Aren&#x27;t the higher power requirements creating higher costs in datacenters (power, cooling) that make the AMD cards less attractive? The 390 vs 970 is at nearly a 2-to-1 power advantage for nvidia!