Some people here are commenting on how bad the idea is. There are worse ideas out there that did and continue to do so much better.<p>The problem here I think was defining the MVP with a timeline. They could have just started with some virtual currency (like a point system) ... kids don&#x27;t care about money or points as long as they accumulate something. This virtual currency or point system could have been used by parents to say to their kids &quot;if you get 20 points I&#x27;ll hand you a $20 bill&quot;.<p>You can make an app like that pretty fast, independent of any &quot;partner ecosystem&quot; and then if the idea lifts off then invite the big players into your ecosystem.<p>Everything they did was opposite.