To me the relationship between NYT and FB (or any other content creator and FB) is not very different from that of freelancer content writers and content companies like Demand Media, of eHow and Livestrong fame. The only difference is that content published in FB, either by users or sponsored, gets to keep its branding, whereas content freelancer are ghosts - although most people I know share content in FB with total disregard to the source. It&#x27;s sad to see how quality content creators like NYT now get to share the wall with unscrupulous ones. To all effects, FB is turning news into a commodity.