Like the &quot;morph&quot; fad of the early 90s and the Photoshop&#x2F;Kai filter fads -- I feel like I&#x27;m just waiting for a Geico commercial or OK Go video to use this so we can call it done and move on.<p>This stuff kinda looks like crap and there seems to be a race to demo as much ugly, unfinished trippy stuff as possible. With the web, I wonder if people will burn out on it before agencies get a chance to mine it to sell cars and insurance.<p>There certainly is a higher bar now for this sort of publishing. Watching these amateurish videos -- poorly paced and awkwardly chopped together -- just doesn&#x27;t fly in 2016.