I have just enough experience with marketing to be able to avoid images that are shit. All their loser images are shit. The author of the article is on the right path, faces full of emotions and cultural relatability is important. The best teasers (and snapshots are just the most minimalist teasers) make a promise to (1) tell a story that is (2) relevant to me and (3) fits my mood.<p>The problem with video snapshots is that everybody is so freaking good. We&#x27;re spoiled by every random tube site doing image recognition and automatically A&#x2F;B testing frames from videos and serving the most popular. Big budgets are spent on promoting movies and TV. So a lay analysis like this cannot possibly begin to scratch the surface.