I think you are missing his point.<p>Usage demographics are moving off of TV, so advertisers have to follow. It&#x27;s not like how it sells will be different, it&#x27;s that retailers are going to go to TV sales people less.<p>There will be fewer TV advertisers, and the money that in the past would have been spent on TV ads will be spent on digital ads.<p>I don&#x27;t think it will be a 1:1, I think it will be a 1:.5 for a while, putting a lot of those people you talk about out of business completely - just like travel agents.