The problem is that there&#x27;s absolutely no incentive for doctors to act ethically. You don&#x27;t win any points for ignoring drug company marketing.<p>Vendor marketing exists in all fields, technology included. The difference is that when I&#x27;m spending money on a vendor as a tech manager it&#x27;s coming out of my budget. I have an incentive to make sure that the spending is intelligent and the solution is effective.<p>Where is the incentive for doctors to do that? They&#x27;re spending other people&#x27;s money on other people&#x27;s problems.