&gt; <i>More and more people live in an urban area and more and more young people use public transportation way more often, than cars. Additionally carsharing makes owning a car in a german city kinda obsolete.</i><p>It <i>is</i> this. What you&#x27;re missing is that in the whole wide US, the number of European-density cities where most people can choose to forgo routine use of a car can be counted on one&#x27;s fingers. The common layout here is a few walkable commercial blocks &quot;downtown&quot;, that generally serve as single-destination stops for drivers who live further out.<p>Self driving is what&#x27;s required to make the car sharing frictionless and on-demand in less-dense areas. Currently this role is being done with human owner&#x2F;operators; replacing the humans with software will reduce prices and consolidate ownership of capital equipment. (Interestingly enough, it will also <i>decrease</i> the stickiness of supply. Instead of needing to slowly recruit driver mindshare for a new intermediary, a straightforward investment in a fleet of cars suffices)<p>That being said, I think this article is a bit hokey. Apple &quot;pivot&quot;? mm hmm.