&gt; I don&#x27;t understand the confusion on what Apple&#x27;s next big thing is, they&#x27;ve laid it out time and again. [...] It&#x27;s the same thing OpenAI, HARC, and other groups are working on: creating revolutionary intelligent assistants and possibly achieving strong AI.<p>I hope so, but given they released Siri in 2011, and only minimally improved on it since, it doesn&#x27;t look like they&#x27;re giving the field much attention.  It doesn&#x27;t look Apple takes it very seriously, and in the meantime Google &amp; Microsoft have released their own superior versions.