There is no benefit to NVIDIA holding back on perf&#x2F;W improvements:<p>* It would make all the cards more expensive with better cooling and better VRMs need.<p>* It would lock them out of much needed laptop wins where they face real pressure to prove they&#x27;re even needed, as well as Intel with Iris Pro.<p>* It would harm them in their GPGPU ambitions that is very perf&#x2F;W sensitive.<p>There is no benefit to them holding back on die area&#x2F;perf because that just directly hurts them in their own margins and makes chip fabrication more risky.<p>The only performance I could see them leaving on the table is to make a bigger chip, and in the previous generation they covered that with the move from the GTX 980 to the GTX 980 Ti. And that was 9 months later (not 5 years) to put out pretty much the biggest 28nm die they could.