I like the original title with the secondary clause, <i>&quot;Let’s Talk About Amazon Reviews: How We Spot the Fakes&quot;</i>...I mean, when I saw the title &quot;Let&#x27;s Talk About Amazon Reviews&quot; coming from a domain that is <i>not</i> amazon.com -- i.e. it&#x27;s not a product&#x2F;dev announcement from Amazon -- I knew it&#x27;d be about review fakery, but maybe not everyone is so cynical.