Here&#x27;s a cheat: When you raise your price, you can bundle something else in.  That will automatically prevent people from asking &quot;Why am I paying more?&quot;  It doesn&#x27;t even have to be that impressive.  Spend an hour and write an extra guide, checklist or something like that.  Make sure that it&#x27;s clear to buyers that this add on is new.  Done.