I came here to say the same thing. I wonder where all these rumours about a car are coming from? Smoke and mirrors?<p>Frankly, that idea sounds ridiculous, but the first &quot;good&quot; VR headset is something that Apple is absolutely capable of delivering and importantly, it fits the R&amp;D spending figures in the article (a car would cost them a lot more).<p>They also happen to have a number of unique strengths such as their own OS, their own SoC that give them a huge advantage over anyone else in market.<p>It also makes sense that Apple would not want Facebook to gain any traction with the Oculus Store in competition to their own App Store, so frankly it would be a huge strategic mistake for Apple <i>not</i> to release a VR device within the next 2 years. I just think they won&#x27;t release anything until all the user-hostile kinks have been worked out.<p>Apple is not, as many seem to be suggesting in this thread, about applying &quot;disruptive UX&quot; to random markets like cars. They are about giving new technologies mass-market appeal. They take something niche (like MP3 players, smartphones, or VR) and they make it into something that everyone wants.