My belief is that iTunes is purposefully broken and will likely be broken up into separate apps.<p>On the music side it forces people to use streaming services instead which the music industry prefers to digital ownership, and Apple&#x27;s own service is doing well. They&#x27;ve (Apple) always played ball with the music industry as everyone must, they&#x27;ve just managed to get better deals than most when working with them.<p>Where it really hurts is in podcasting. I think podcasts &amp; audiobooks would be much bigger if syncing worked worth a damn on iTunes.<p>On the i-device side, syncing should be be removed wholesale from the media player. Honestly, it should be relegated to a little task icon like Caffeine. The only reason this isn&#x27;t the case is because the storage capacity of these devices is so (needlessly) tiny, again perhaps purposefully in order to prevent day to day users from keeping a lot of downloaded music&#x2F;videos locally.