&gt; That&#x27;s what companies pay for a finished small-medium scale coding project.<p>It&#x27;s also substantially less than the 15 - 20k that people pay to make a two-minute startup demo video. Is there something about writing that makes it fundamentally less valuable?<p>E.g. look at that guy who was shorting Lumber Liquidators due to the toxic materials issue. That ended up blowing up anyway, but would you claim that if he had paid someone a couple hundred grand to create really compelling content around that issue (think Groklaw) that he would have been unlikely to see a good return?