Mostly agree, but there&#x27;s arguably a relevant, persistent inefficiency here in the sense that it looks deceptively good to advertise the gross hourly rate than the hourly profit. (Both of which are higher than the after-tax profit.)<p>IOW, fewer drivers would probably join on from seeing &quot;Make $30&#x2F;hour [gross]!&quot; than e.g. &quot;Make $15&#x2F;hour + expenses!&quot;