1. check adwords for &lt;niche&gt; news and see how much traffic searches for that news<p>2. use Amazon turk to seed your site.<p>3. start advertising on adwords or maybe bing in the part of the world with the cheapest per click.<p>4. see if you get returning users come to back using google analytics.<p>5. add ads and see if your returning user number stays up.<p>6. roll it out to the rest of the world.