&gt;they&#x27;re free enough to ensure that superior products generally win out.<p>Doesn&#x27;t this imply that the customer has enough information to determine which is the superior product? In reality, it&#x27;s quite easy to dress up an inferior product with lots of marketing, and gain great success in the marketplace. Heck, look at Beats headphones. They&#x27;re not superior in any way. Yet, by carefully crafting a marketing message, and putting massive amounts of money behind it, they&#x27;ve managed to get a fairly large share of the market.