There are few real-world analogies for the vertical that is Amazon.  We don&#x27;t have brick and mortar construction companies that also are a retailer (as far as I know).  Amazon is like a company that builds houses, and will only allow Amazon appliances inside the house, even though other appliances generally work fine.  Your buddy across the street has a house made by Google, and their house can have any appliance, which kinda irks you.