&gt; people tend to think it&#x27;s also OK to block the little guys who self-publish, or even places that have amazing or great content who deserve the ad impressions.<p>Small players can be more nimble and work out much much better monetization strategies than display ads. Also ad blockers are only really capable of blocking the big networks. Plenty of small sites run their own platforms, evading the blocks. It&#x27;s not a very well-known solution, but it&#x27;s there.