Incidentally, this is why serious gyms, which are built for powerlifters, Olympic weightlifters, strongmen, and similarly dedicated athletes, charge a lot more money. When you get a membership at a 24-Hour Fitness for $30 per month, you&#x27;re being subsidized by all the resolutioners who buy a membership and never show up.<p>Meanwhile, powerlifting gyms cater exclusively to the people who will show up 5 days a week, every week. You don&#x27;t have that massive pool of resolutioners to provide effort-free cash, so you have to charge more money.<p>Of course, on the other end is Planet Fitness, which specifically caters to the specific demographics who don&#x27;t show up and actively discourages the people who will show up 5 days a week. Brilliant strategy.<p>This is also why every lifter bitches about the lack of squat racks, cramped lifting spaces, and fuckstick trainers at corporate gyms. They are often a net <i>negative</i> for the gym, so the gym doesn&#x27;t care about them; the folks who occasionally show up and do 20 minutes on the elliptical are where the money is.