This is a naive way to see things. Creating products and advancing technology are two different things and very often the one do not lead to the other. To create that business model based on technologies breakthroughs you need to have &quot;the dare to fail&quot; mindset and be willing to launch multiple fails before succeeding with one product, that&#x27;s not Apple way of doing things there business model and reputation is based on creating &quot;perfect&quot; products well integrated which oppose to the technology edge and try and fail way of doing things