&gt;  how do you find out about new stuff then?<p>&quot;Instead of relying on marketing, I rely on information from good, well performed randomised controlled studies published in reputable peer reviewed journals ( I like the NEJM ) and on meta-analyses of these. I view the results of these through a filter of scepticism, cynicism, pragmatism and a modicum of hope.&quot;<p>&gt; how could they get you to read about it?<p>I&#x27;d assume by performing a sensible clinical trial that proves its efficacy beyond a reasonable doubt.<p>Advertising is how you&#x27;re sold things whether or not you need them. It is not how you learn about what&#x27;s best for your patient. There are other avenues of information that aren&#x27;t tainted by the motivation to sell a product despite the consequences.