this article kind of lags for a while (at least several months) as in march 2015 Bloomberg business wk just ran a cover story of the declining cereal sales across the board:<p><a href="http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;features&#x2F;2015-02-26&#x2F;for-kellogg-cereal-sales-recovery-may-be-lost-hope" rel="nofollow">http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;features&#x2F;2015-02-26&#x2F;for-kellog...</a><p>and the last several paragraphs about &quot;breakfast-denying&quot; seem biased as there are more studies to support the importance of breakfast.