Ya if I had to guess i&#x27;d say that&#x27;s exactly it. But do we really need an Apple car? What is there really for them to offer in that space? Better UX? Is there enough of a delta there to warrant entering the space?<p>I grant though that this is a sort of &#x27;unknown unknown&#x27;. By definition, the great new things are non-obvious. I may have said the same thing about pre-iphone phones. But I don&#x27;t really see what they could offer me that would make me want to pay an apple-style premium for a car (other than full autonomy, of course).