I think human nature is to ignore advertising, and block it out. Quick: What&#x27;s the last ad you saw before going to this website? I think most won&#x27;t be able to recall. Targeted or not, viewers are blocking ads from their sensory inputs as a matter of course. The problem is that companies don&#x27;t want to accept this and continue to beat the dead horse of advertising, despite mountains of evidence it doesn&#x27;t work, and consumers hate it.