The core question is who benefits from turning high touch into low touch, the company or the potential customer? If it is the former, and it often is, there&#x27;s nothing in it for the customer other than price competition. However, for anything of significant business value, the potential cost of a win-lose relationship, tends to make even a zero dollar price less attractive than &quot;full retail.&quot;<p>I mean, a free ecommerce platform with a 1% chance folding in the next month, may not be worth $1000&#x2F;month cost savings.