Last time I checked they required you to create an account before buying a film. That&#x27;s an absolute conversion-killer.<p>Also, there&#x27;s a huge difference between most people&#x27;s comfort level in buying from Amazon and buying from Some Random Site - and Vimeo still counts as Some Random Site for most people. (As does Gumroad and similar.)<p>Finally, the discovery aspect is significant. People are searching Amazon for films to buy and watch. They, by and large, aren&#x27;t searching Vimeo for that.