This industry is ripe for innovation. I agree that the state of malware being served through Ad Exchanges is grotesque and I fully employ my ad blocker everywhere.<p>Here is the thing I just dont get. Why doesnt some tech savvy organization create a white label solution that companies can either slap a subdomain on and invite &quot;Customers&quot; to fill ad supply. Self host the curated assets through said white label solution. Moderate with sophisticated computers that are not subject to the vast majority of mal ware (excluding 0-day obviously), and move on. Im sure someone could easily serve the ads off of the main domain anyway to circumvent all of the ad blockers on subdomains.<p>This is a perspective from the outside looking in, but people seem to just  complain about the problem instead of looking for solutions.<p>EDIT: BAH, so there is a conversation from last year. <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10221859" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=10221859</a>