Curious if they&#x27;ve read the classic Steve Blank <a href="https:&#x2F;&#x2F;steveblank.com&#x2F;2009&#x2F;12&#x2F;21&#x2F;the-elves-leave-middle-earth-%E2%80%93-soda%E2%80%99s-are-no-longer-free&#x2F;" rel="nofollow">https:&#x2F;&#x2F;steveblank.com&#x2F;2009&#x2F;12&#x2F;21&#x2F;the-elves-leave-middle-ear...</a>