They might reach 30% with just Google -- but Reddit, and even more so CNN and ESPN are insignificant as percentages of web traffic, whether in the US or (even worse) globally.<p>CNN is not even in the top-50 websites, and ESPN is not even in the top-100 (e.g. in the Alexa index).<p>Heck, pornsites like xhamster have far better placements than either.