&quot;most of the $225 jeans is markup.&quot;
I don&#x27;t like your wording here. While you don&#x27;t say it is &quot;profit&quot;, it seems to suggest it.<p>How a about costs for the salesperson in the US? Rent for the store? Branding and marketing costs may be huge.<p>I recently looked into hand made automatic watches. The main difference between the major brands and smaller (EU based) unknown brands seems to be marketing. You can&#x27;t pick up a life style magazine of visit an airport without advertisement for watches. This costs money.