Funny, I was thinking the opposite... I was wondering if people would actually use this system, and how Amazon would distinguish the naming... part of why &quot;YouTube&quot; is successful, is it stayed &quot;YouTube&quot; instead of &quot;Google Video&quot;.<p>A separate brand for a separate product is important, as anything else dilutes the brand, which is already doing that to itself pretty well.  Google has been better than many companies with this imo.  Apple, better still.<p>It will be interesting in how this works out and ties into Twitch, as I think that will be the more natural conduit for integration.  As it stands, it&#x27;s just another place for clickbait sites to embed video from.