Another piece of &quot;marketing&quot; collateral that can help popularize Emacs is a &quot;tour of Emacs&quot; video. Awhile back, I watched Russ Cox&#x27;s &quot;Tour of Acme&quot; video and became an Acme convert as a result.<p>In the end, an editor is a productivity tool, and the best way to evaluate it is seeing it in action as part of a workflow: video is an excellent format to capture and share this with newcomers.