Nestle is trying to avoid the trap Coke and McDonalds fell into: Only offering unhealthy food choices and loosing the young generation of health-conscious consumers.  They can&#x27;t go the Wholefoods way since organic is inherently more expensive and harder to scale.  Nestle is a food-tech company that wants to feed the globe. Now they try to do it in a more healthy way. I don&#x27;t know why Bloomberg is so negative about that.