I don&#x27;t like the idea of Apple making cars for the same reason I&#x27;m uncomfortable with their phones: you won&#x27;t own the car you&#x27;re purchasing, in most meaningful senses of the word &quot;own&quot;. (We have seen this problem with Tesla already.)<p>To your second point, I&#x27;m not sure that autonomous tech will be easily commoditizable. Some companies will have much better tech than others and consumers will prefer them. Think about internet search engines: The easiest of all industries to compete in, yet (or &quot;thus&quot;) full of huge, monopolistic profits.