TL;DR - GitHub is switching to Bitbucket&#x27;s pricing model, but with a monthly charge of $9&#x2F;user rather than $1&#x2F;user.<p>Seems bizarre to me.  The &quot;enterprise&quot; market they&#x27;re chasing are largely Atlassian customers already, and Bitbucket has a competitive edge there with its JIRA integration.  GitHub&#x27;s distinguishing characteristic was a different pricing model, that for some organizations makes more sense than Atlassian&#x27;s does.<p>If they start competing apples-to-apples, but at 9x the cost, why would any enterprise use GitHub unless they have a hipster CIO&#x2F;CTO who just thinks it&#x27;s a &quot;cooler&quot; brand?