He fleshes out the toxic waste metaphor most fully in this talk, which he gave, rather boldly, at a big data (Hadoop) event. It&#x27;s text and images but there&#x27;s a video link at the top to the actual talk if you prefer it that way:<p><a href="http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;haunted_by_data.htm" rel="nofollow">http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;haunted_by_data.htm</a><p>That&#x27;s quite a good talk. The takeaway is to treat data, especially personal data, as a liability rather than an asset, to discard data by default, and to retain only with a very specific goal in mind, and even then to transform the retained data into some kind of useful aggregate and discard it.<p>It doesn&#x27;t contain the YouTube metaphor, which is included in this <a href="http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;internet_with_a_human_face.htm" rel="nofollow">http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;internet_with_a_human_face.htm</a>