&quot;Too cheap&quot; sounds a fair comment to me if the price is free.  Anything free is almost certainly a loss-leader, as providing the service itself is almost certainly not free (whether it&#x27;s a tiny-but-non-zero bandwidth cost, or the costs of providing support).<p>So long as the loss-leader is paying its way via the upsell, it&#x27;s fine.  And if those businesses have contingency plans for moving if BitBucket shuts down the free plan, then it&#x27;s fine for them too.  But the fear is that &quot;too cheap&quot; companies also tend to be cheap when it comes to managing contingencies.