I would assign anything hosted on .blog a <i>huge</i> reputational hit. But the fact that so much money was put behind it makes me think of two possibilities:<p>1) Auttomatic has far more money than sense, or
2) I am out of touch with the way other internet users assign value to domain names.<p>It&#x27;s entirely possible that the second one is true. I&#x27;ve been using the internet for twenty years now, so I really have no idea how meaningful other people find particular gTLDs.