Sure, lawyers can argue anything.<p>But Musk isn&#x27;t a Tesla family member or anything, right? Morally speaking, what gives Musk the right to use Tesla&#x27;s name as an homage, but somehow this other guy doesn&#x27;t have the same right? If Musk can call his company Tesla, somebody else using the name Nikola should be fair game.<p>It&#x27;s probably not the wisest naming choice in the long run, but hey, people are already talking about it, so in a sense it&#x27;s something that will get them some attention.