&quot;Superior&quot; is a subjective term. Superior in what sense?<p>Trump for example got tons of coverage. Is he &quot;superior&quot; to someone who may be more knowledgeable, skilled and would &quot;make a better president&quot; but got less coverage? The amount of advertisement, exposure, and just plain psychological manipulation matters.<p>Is sugary soda superior to healthy drinks? Is bottled water superior to tap water? So we as a society really need to throw away metric tons of non biogradable materials every minute?<p>Thinking that something wins out because it is &quot;superior&quot; is just confirming the free market ideology - whatever wins must be &quot;superior&quot; is a tautology which makes the word &quot;superior&quot; lose all meaning.<p>Yes, lots of crappy products beat products that performed better in practice, because of external and network effects.<p>But what we <i>should</i> be asking is about the <i>correlation</i> between a company&#x27;s incentives and polluting the planet. In the main, they are pretty aligned, which is scary.