Their old logo was <i>iconic</i> (pun intended). It harkened back to the polaroid days, probably one of the best uses of skeuomorphism. People had fun with the old logo because it was tangible; a real camera, &quot;I know what a camera is!&quot;.<p>The new logo is generic and bland, completely indistinctive. It looks like something I would pull out of glyphicons from bootstrap or font-awesome. And now all my previous clients with Instagram logos on their sites are going to call me up and ask me to change it to the new one.<p>And the new layout... tiles? Great, you look like every other photo app ever.<p>What drove this change? Because to me it looks like some designers and engineers were bored and decided a change was necessary &quot; just because&quot;.