It is only inevitable insofar as the old open web was incompatible with proprietary DRM. The real ethical answer would have been for the W3C and browser ecosystem to ignore the MAFIAA and let them flounder without baked in user freedom destroying DRM.<p>They would have to start shipping their own proprietary apps to support their DRM, which is how things should have been. Browers could have gotten rid of plugins without DRM by forcing the old publishers to not be able to operate exclusively through web sites.