We spent a good time brainstorming and discussing what it is we&#x27;re building before we built it. It&#x27;s hard to describe complex ideas and grandiose visions of the future succinctly.<p>Our goal is not to be a high quality image transcoding business, if that&#x27;s what you are after there are many great options. Our first task was to create a tool that anyone (like our parents) could use to edit short clips of video and easily share it with their friends. However I can sympathize with the feeling of wanting higher quality media and we have several performance increases and smart mechanisms to serve the right quality to different clients that will allow us to increase the quality of our media for everyone, no auctions necessary.