IMO, to combat ad-blockers is a silly effort. This is my reasoning: people that install ad-blockers do so for two reasons: privacy concerned and&#x2F;or annoyed by ads. If these people would not install the ad-blocker, they would most likely &#x27;still&#x27; ignore the ads (the brain is a brilliant ever-adapting ad-blocker!!!). On a pay-per-click model, they&#x27;d be wasting prints on a segment very unlikely to click. On a pay-per-print model, it is an opportunity to turn the argument on their favor and tell their advertizers: hey, we are going to charge more per print b&#x2F;c we now target a narrower segment &#x27;most likely&#x27; to see and click your ads.