Facebook in many ways want to have and benefit from fake accounts and fake engagement.<p>They&#x27;re not really selling advertising, they&#x27;re selling KPIs. Facebook is the best platform because they deliver the best KPIs and so get a larger proportion of ad spend.<p>Think about this: Company spends $X on digital branding campaign, then to make sure they can justify it to bosses etc. they spend $Y to get the views to go with the spend. Did customers benefit from or like the campaign? That&#x27;s besides the point. Companies essentially pay people to watch their videos (AutoPlay in their FB feed).