&gt; Life can be much _better_ without ads.<p>It&#x27;s more complex than that, I&#x27;m afraid. People don&#x27;t create content or innovate for free. I&#x27;m sure there are a rare few who do, but most people hope for the promise of a financial incentive. Having a financial incentive to innovate or create content is a good thing and life without ads would have a butterfly like effect on that innovation. I highly doubt the internet would resemble anything like it does today if ads didn&#x27;t exist (people take for granted it would look exactly the same as it does now). Nope, without ads, I doubt the internet would have evolved much beyond 1997. And I remember the internet back in 1997. There was some neat things going on, not many ads, but practically zero content compared to today.<p>Without ads to subsidize content, most of your favorite TV shows wouldn&#x27;t exist, most of your favorite websites wouldn&#x27;t exist (think google.com, youtube.com, etc)... After all, google.com doesn&#x27;t make much if anything off their search engine, 97% of their revenue comes from their advertising department.