First, Apple&#x27;s historic design advantage is probably gone - since the competition has greatly improved. For example, the watch didn&#x27;t offer something significantly different(10x) than other smartwatches.<p>But i can see your second point being true, maybe full-autonomy will take a long time. So even if Apple will design a great interface, it would probably be copied by competitors fast enough, unless there&#x27;s some big barrier to copying that interface like the phone had in apps. What could that barrier possibly be ?<p>The only exception i can think of:<p>The addition of radio for most cars was an important invention.<p>So let&#x27;s go wild - what if Apple succeeds in making siri a true AI, with a great personality, someone you&#x27;d have great fun driving with, everyday to work ?