That&#x27;s the thing I don&#x27;t get. Amazon wants to have reliable reviews, right? If people have to go elsewhere for reliable reviews those better-run sites will start affiliate programs with other sellers. That&#x27;s a real risk for Amazon. I don&#x27;t really care where I buy dog food or computer accessories or whatever. I live and breath AWS so they&#x27;ve got me there, but buying goods from them or target.com or wherever else is ultimately all the same.