I think it&#x27;s starting to become companies&#x27; best interest to smarten up and offer a 10-year vesting schedule.<p>Employees are wisening up to the unfair and unfavourable conditions surrounding employee equity, thanks to blog posts like this. Companies offer equity to entice new employees, but if new employees see a 90-day exercise window as unfair, they&#x27;ll start to ignore it. So either offer equity with a 10-year window, or don&#x27;t bother offering equity, offer a better salary.