Given the open decision process (with a visual representation of the exact information and logic that went into a decision) it seems like someone could fairly easily add a &quot;reverse sort by price&quot; or other more complex model.  Of course that is assuming a single &quot;price-sort&quot; function could be applied across multiple domains.  If each price-sort algorithm has to be implemented and delivered as a separate model it would take a lot longer and be a lot more tedious for both developers and users.<p>I think the real question is -- how easy is this development process?  A gui representation of the program is great, but a lot of times it is easier to deal with text if you have a well designed library.  They mentioned it being like an app store, so what is in it for the developers?  Selling apps, directing through your own store &#x2F; affiliate links?<p>It does look pretty cool, but when there are at least 5 established competitors implementation is everything.<p>EDIT: I would like to add that this looks like a great combination of the logical analysis of soundhound, the mobility of siri, the ability to extend of facebook and alexa.  It could definitely be a breakthrough.  Still -- implementation.<p>EDIT2: Follow-up questions starting at 16 min.
Launching at the end of the year, working with select developer partners toward the end of the year.
&quot;What makes it something that makes our lives better rather than makes us talk to things we don&#x27;t want to talk to.&quot; A: &quot;Developers motivated by self interest to make things work smoothly&quot;. What is that self-interested motivation? They get to sell you stuff? What do they want to sell you? The most expensive thing that fits your query -- or maybe the thing that&#x27;s $5 more expensive that should sell for $20 but that will sell for $25, or $30... I agree, based on that response, it sounds like even with developer interest in the platform it won&#x27;t be developer interest to give you the best product, but developer interest to give them the most money.