I get that Marco&#x27;s talking about the App Store.<p>Consider Marco has Overcast, he&#x27;s in a _very_ good position to offer an alternative solution to the problem he&#x27;s talking about though.<p>I wouldn&#x27;t mind podcasting ending up like Steam&#x2F;indie games in general. Everything&#x27;s a lot better than it used to be in that domain.<p>I don&#x27;t know what advertising rates come out at cost per listener but my gut feeling is that if ATP charged a dollar instead of doing ad reads they&#x27;d pull in more. And more importantly shows that have too small of an audience to be viable through ads could become viable.<p>Of course, like Jason said, you can already do this. But who wants to configure their billing info across 10 different websites?