My understanding of Facebook advertising is that it&#x27;s somewhat similar to this.  I believe you are limited to $500&#x2F;day budget until you prove yourself a trustworthy partner by building a reputation as such.  You do this by running ads over a period of time to establish trustworthiness.<p>It seems to work decently well, for some definition of decent that Facebook has.<p>The point is that it removes the upside for a scammer: low friction entry point (good for scammers!) but limited ceiling: you&#x27;re not gonna be able to do this to very many people.<p>Remove the incentive by capping the upside, rely on reputation until that point.  Feels like a pretty good service.