&gt; people who buy Aunt Jemima&#x27;s and the other brands of syrup usually believe they are buying maple syrup, a naturally-occurring food that our ancestors successfully consumed without growing into 400 pound hamplanets.<p>The fetishization of &quot;natural&quot; (and related terms like &quot;naturally occurring&quot;) is, I would argue, one of the major areas of health misinformation when it comes to foods. (In any case, maple syrup isn&#x27;t naturally occurring, its a processed foodstuff -- the process may not require particularly modern technology, but its still processed; there&#x27;s a considerable difference between unprocessed maple sap and maple syrup.)