From looking at the numbers, they would need to be spending 10x more to achieve less per release. It seems much more likely that they&#x27;re putting their resources into something else, like a car or some other new category. This would also partially explain why some of their more mature products aren&#x27;t getting anything too interesting, though no one else seems to be moving into the space either. So it could also be that they&#x27;re is only so much you can do with mobile phones right now.