The FTC requires disclosure for reviews that were written by individuals who were given a product for the purpose of reviewing it. It is considered anticompetitive and illegal to forego disclosing this about a review.<p>As an engineer at perhaps the largest ratings and reviews company worldwide, I would love to hear your standard rant in long form. Please pm me if you feel up to that conversation. Ideally the result would be an improvement in the quality of the content of billions of reviews.