There is already players offering that for free with stolen content. No good comming out from joining that game. Here they were probably asked to invest a considerable amount of money to generate jobs. Like recently there are police in every corner in Shanghai to officially fight against the bar parking practice e.g. parking everywhere. But what is more likely that the sh government was asked to create X new jobs. Apple is not the first one that was asked to contribute back to the economy otherwise its services will be restricted.