Focus Groups are small-group discussions guided by a trained facilitator. They are used to gauge perceptions on a given topic, which are then analysed and used to guide action plans or strategies. Often focus groups are organized by sectoral group. For example, a mining company may want to determine public perceptions of a new open pit project; it might organize focus groups with local government officials, a citizen panel, environmental NGOs and First Nation communities.
Public Consultations are broader engagement activities that seek the general public’s input on matters affecting them. In addition to collecting information, another key objective of public consultation is to improve the transparency and involvement of stakeholders in large-scale projects. Click here to learn more about our facilitation styles.
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