Ficra is a live, visual map of your users’ journeys, both inside and outside your product. Our AI automatically gives you realtime visibility into marketing and product funnels: every ad, email, A/B test, push notification, and in-app flow your users see. With Ficra, marketing teams can increase conversions, compliance teams can flag and fix violations, and product teams can accelerate their workflows.
Visual map of every ad, email, flow, and screen your users see.
Title: Ficra: Real time, source of truth for every product screen and user flow | Y Combinator

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### Real time, source of truth for every product screen and user flow

Ficra enables product teams to ship higher quality releases, faster. Ficra is the source of truth for every product screen and user flow, giving companies real-time visibility into what their users actually see in their live product. Ficra's AI provides a live, visual map of your users’ journeys: every screen, flow, A/B test, push notification and email. With Ficra, product teams no longer waste 25% of their time auditing complex user flows to assess product quality and find the blind spots in funnels.



Ficra

Founded:2024

Team Size:2

Location:San Francisco

### Active Founders

### Omar El-Sadany, Founder

Co-Founder at Ficra; 3x founder; engineer. Previously, Omar founded Sawa, a venture-backed platform increasing opportunity and transparency in Web3 and AI. An early Tech Lead at Voicea (acquired by Cisco), he developed core AI assistant features, like patented chat-based interaction and voice commands. Earlier, he was a software engineer at Apple, where he was recruited following the success of his mobile app, flagtag. Holds an MBA from Stanford; BS in Computer Science from Carnegie Mellon.



### Mohammed Abid, Founder

Co-founder Ficra; 3x founder; designer. Previously, Mo served as CEO of Salams, where he scaled the app to millions of users, significantly increased ARR profitably, and sold the company to The Match Group. As Director of Product Design at Voicea (acquired by Cisco), Mo led the design of the first meeting-specfic AI assistant. Earlier, he was a founding member of Facebook's first Design Systems Team. Holds Master’s in HCI from Carnegie Mellon; BA in Economics from Stanford.



### Company Launches

[### Ficra: A visual map of every ad, email, flow, and screen your users see](

**tldr:** Ficra is a real-time, visual map of your users’ journeys, both inside and outside your product. Our AI automatically gives you real-time visibility into marketing and product funnels, including every ad, email, A/B test, push notification, and in-app flow your users see.

[Get access now]( we'll get you up and running fast.



**It’s damn near impossible for companies to track everything their users interact with**
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Your company has a lot of online content— your website, marketing emails, Facebook ads, social media posts, and the product itself (which varies based on different A/B tests, geographies, languages, accessibility settings, and platforms). It’s tough to keep track of all the ways users interact with your company, and that’s a big problem for:

*   Marketing teams who struggle to understand and optimize their conversion funnels or manage brand consistency when everything is in disparate systems.
*   Compliance teams who need to ensure that customers see required disclosures and consents; otherwise, they risk massive fines for their company.
*   Product teams that can’t effectively develop a roadmap or new features without manually going through their app and taking screenshots of what is live in production.

**Meet Ficra**
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Ficra’s AI helps teams see and manage every part of the user experience, both inside and outside of the product. From ads to notifications to product screens, Ficra gives you a clear and updated view of everything your users encounter, all in one place.

**What customers love about Ficra:**
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The product flows, AB tests, ads, emails, and notifications your users see in one place:



A complete historical record for compliance, branding, and design audits (can even be shared with banking partners):



Visual and text-based search to find the touchpoint(s) you’re looking for:



Set monitoring rules to flag compliance violations, outdated copy, or broken UI:



Bring together analytics and visuals to clearly understand both the when and why of your funnel - from ad to conversion:



**The Team**
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Hi everyone! We’re [Mo]( and [Omar]( childhood friends for over 25 years who are building our third company together. We’re experienced engineering and product leaders who have founded and exited companies that have scaled to millions in users and ARR. We’ve worked at places like Apple and Meta (4 patents between us), and both have degrees from Stanford and Carnegie Mellon.

We’re building Ficra because we wanted this tool at our previous companies.

**Asks**
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1.  [Get started with Ficra now!]( We’ll have you up and running quickly with minimal effort on your part.
2.  Our early customers have been compliance and marketing teams that need full visibility on their entire user journey. If you know anyone who could benefit, please share Ficra with them!

Contact: [founders@ficra.ai](mailto:founders@ficra.ai) | Website: [ | Calendar: [Book Time](
