SureBright embeds AI-powered product warranties in the consumer journey in under 10 minutes, empowering North American merchants to generate additional revenue and boost customer loyalty at zero cost. Think of it as the Stripe of embedded warranties enabling any merchant to offer an Apple Care-style warranty program for every product ranging from smartphones to mattresses.

SMBs (< $100M sales) cannot offer warranties due to insurers' high premium requirements. Larger merchants face prolonged onboarding times of over six months and need to build internal tools and support teams to manage warranty operations. SureBright eliminates these barriers, enabling merchants of any size to offer warranties in minutes while reducing the cost to zero.

Supporting all sales channels, including major e-commerce platforms, websites, marketplace sales, and brick-and-mortar, SureBright automates every step of the warranty distribution process. By embedding warranties at seven different points in the consumer journey, we achieve over 5x the industry warranty conversion rates. Founded by ex-Amazon and ex-InsurTech Unicorn, we are poised to expand the Product Warranty market by $45 billion.
Offer your own Apple Care-like warranty program in 10 minutes!
Title: SureBright: Apple Care-like warranty program for every retailer  | Y Combinator

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### Apple Care-like warranty program for every retailer

SureBright lets e-commerce merchants embed "Apple Care” like product warranties into their checkout flows in less than 10 minutes. Our AI-powered warranty platform generates incremental revenue and boosts customer loyalty at zero cost to the merchant. We earn a margin on each policy sold. Currently, we’re live with 60 merchants generating $22K in monthly revenue. We’ve booked an additional $50K of monthly revenue in signed contracts. Sanket led engineering at PolicyBazar, an insurance tech company that IPOed and is valued at over $8B. Manish worked at Amazon and has built $100M ARR products, handling over 180B requests per day. Until now, finding the right policy for any product and pricing it at the right price wasn’t possible at scale. We automated this process using LLM and have unlocked a $50B+ opportunity. Each month, over 5 million consumers view SureBright warranty offers.



SureBright

Founded:2022

Team Size:7

Location:New York

### Active Founders

### Manish Chauhan, Founder

Manish is the CEO and co-founder of SureBright. He holds an MBA from INSEAD (France) and an MMath (CS) from the University of Waterloo, where he researched and published on low-latency real-time systems. He has previously worked at Amazon and startups like Applyboard, where he built products handling over 180 billion requests per day, contributing to $100M+ in ARR.



### Sanket Munjal, Co-Founder

CTO & Co-Founder @ SureBright. Led Engineering at an InsurTech, PolicyBazaar.com that went public (8Bn USD). 2x Founder. Ex-Philips, Ex-Samsung



### Company Launches

[### SureBright: Offer your own Apple Care-like warranty program in 10 minutes!](

**tl;dr: Embedding these insurance products generates additional revenue, protects customers, and boosts customer loyalty at zero cost. And it’s as easy as signing up for Facebook if you still remember that!** 😉 — [**_Talk to us._**](

_—_

Hello, everyone! We are Manish and Sanket (right to left), the team behind SureBright. We started our professional journey together with our first job at Samsung Research Institute 14 years ago.

[**Manish**]( **(CEO)**, a graduate of the University of Waterloo (MMath, CS) and INSEAD (MBA), has developed products for industry giants like Amazon and serves on the board of the InsurTech Association. [**Sanket**]( **(CTO)** has led engineering departments at insurtechs such as Policy Bazaar, which has become a household name in India. Together, we bring 25 years of combined experience in insurtechs, startups, major tech companies, and business.



Warranty and insurance distribution in e-commerce has seen minimal change, with the industry evolving slowly. At Surebright, we're on a mission to revolutionize this by leveraging the latest advancements in generative AI. Our platform enables US and Canadian merchants to seamlessly integrate Apple Care-like warranty programs for any eligible product, from ovens to bikes. We achieve this with nearly zero onboarding and operating costs, allowing merchants to offer these warranties in just minutes across any sales channel.



### **What is the problem? ❌**

The cost of offering product warranties is exponentially high for merchants and insurers. As it follows,

1.  **Resource-Intensive Integration:** Merchants must create a file transfer-based system to integrate with insurers. Additionally, they need to develop internal tools to apply the correct warranty plans to products, build custom UIs, and manage data collection, sharing, and tracking to meet both insurer and regulatory requirements. This entire process can take **six months to a year to go live**.
2.  **Recurring Additional Work:** Maintaining integrations and tools requires dedicated engineering teams. Running the warranty program also requires dedicated time from the operation team. This usually requires **additional hiring**.

Below is what the current merchant landscape looks like,



### **How is SureBright Solving these problems? 🎉**

SureBright’s **warranty program runs on auto-pilot**, empowering merchants of all sizes and providing the following key benefits:

1.  **99% less onboarding time, no onboarding or operating costs**, and no recurring tasks or hiring required. Our end-to-end automated solution ensures you never worry about the warranty program.
2.  **Cover any product** under warranty and offer other insurance products, such as Shipping Insurance, without lifting a finger.
3.  **Enjoy the highest warranty conversions** in the industry, averaging around 20.2%.

**With these benefits, we help merchants boost their bottom line** by up to 12% through warranty margin share. Offering warranties also increases customer trust in the brand, leading to 15.6% more conversions and a 14% increase in Average Order Value. In addition, customers get a better post-purchase experience, resulting in more repeat customers and fewer negative reviews.

### **The “aha” moment? 🎯🧠🧨**

We began our journey to help smaller merchants (<$100M in sales) offer warranties. But, within 3-4 months of going live, we began attracting interest from larger merchants. **The “aha” moment came when Insurance companies started utilizing our platform for their customers.** This was a pivotal moment, leading us to develop SureBright as the Stripe for embedded e-commerce insurance products.

Today, our customers include a diverse range of merchants and marketplaces with $0.5M to $1B in sales, insurance companies, tech firms involved in consumer product purchase journeys (such as Buy Now Pay Later), warranty management companies, and other insurtechs.

You can explore our consumer journey with partners such as [**Blackstone**]( **[**Magnum Bikes**]( **[**WalkingPad**]( Street Cred Capital (BNPL), and FlexShopper (Lease to Own).**

### **How can you help? 🙏**

If you know any merchant, marketplace, or company participating in the consumer purchase journey, such as Buy Now Pay Later and Checkout Management Companies, please make the introduction. We and they will both be very thankful! Email: [manish@surebright.com](mailto:manish@surebright.com) or [**_BOOK A CALL DIRECTLY WITH US._**](

### Selected answers from SureBright's original YC application for the S24 Batch

#### Describe what your company does in 50 characters or less.

We embed product warranties in consumer journeys
