{ "edge": [ { "name": "Good, free, fun: The simple formula that has made Duolingo a daily habit for millions - Microsoft Edge", "rectangle": [ 0, 0, 1920, 1040 ], "class_name": "Pane", "depth": "1", "elements": [ [ { "name": "Profile 1 Profile, Please sign in", "rectangle": [ 8, 3, 36, 31 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-4" }, { "name": "Tab actions menu", "rectangle": [ 39, 0, 1782, 35 ], "class_name": "TabControl", "type": [ "Click", "rightClick" ], "depth": "1-5" }, { "name": "Tab actions menu", "rectangle": [ 44, 3, 76, 31 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-6" }, { "name": "Good, free, fun: The simple formula that has made Duolingo a daily habit for millions", "rectangle": [ 79, 0, 335, 35 ], "class_name": "TabItem", "type": [ "Click", "rightClick" ], "depth": "1-7" }, { "name": "Close tab", "rectangle": [ 303, 9, 320, 26 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-8" }, { "name": "New Tab", "rectangle": [ 335, 0, 363, 35 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-9" }, { "name": "Minimize", "rectangle": [ 1782, 0, 1828, 34 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-1" }, { "name": "Restore", "rectangle": [ 1828, 0, 1874, 34 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-2" }, { "name": "Close", "rectangle": [ 1874, 0, 1920, 34 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-3" } ], [ { "name": "Back", "rectangle": [ 0, 38, 48, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-10" }, { "name": "Refresh", "rectangle": [ 52, 38, 92, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-11" }, { "name": "View site information", "rectangle": [ 106, 40, 146, 66 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-12" }, { "name": "https://www.bbc.com/worklife/article/20241004-the-simple-formula-that-made-duolingo-a-daily-habit-for-millions", "rectangle": [ 145, 40, 1526, 66 ], "class_name": "Edit", "type": [ "Click", "rightClick" ], "depth": "1-13" }, { "name": "Read aloud this page (Ctrl+Shift+U)", "rectangle": [ 1527, 40, 1567, 66 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-14" }, { "name": "Enter Immersive Reader (F9)", "rectangle": [ 1567, 40, 1607, 66 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-15" }, { "name": "Add this page to favorites (Ctrl+D)", "rectangle": [ 1607, 40, 1647, 66 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-16" }, { "name": "Split screen", "rectangle": [ 1660, 38, 1700, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-17" }, { "name": "Favorites", "rectangle": [ 1704, 38, 1744, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-18" }, { "name": "Collections", "rectangle": [ 1748, 38, 1788, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-19" }, { "name": "Browser essentials", "rectangle": [ 1792, 38, 1832, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-20" }, { "name": "Settings and more (Alt+F)", "rectangle": [ 1836, 38, 1876, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-21" }, { "name": "Copilot (Ctrl+Shift+.)", "rectangle": [ 1880, 38, 1916, 68 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-22" } ], [ { "name": "Good, free, fun: The simple formula that has made Duolingo a daily habit for millions", "rectangle": [ 4, 72, 1916, 1036 ], "class_name": "Document", "type": [ "Click", "rightClick" ], "depth": "1-23" } ], [ { "name": "Open menu", "rectangle": [ 20, 89, 52, 121 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-24" }, { "name": "Search BBC", "rectangle": [ 68, 89, 100, 121 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-25" }, { "name": "British Broadcasting Corporation", "rectangle": [ 903, 91, 1002, 119 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-26" }, { "name": "British Broadcasting Corporation", "rectangle": [ 903, 91, 1002, 119 ], "class_name": "Image", "type": [ "Click", "rightClick" ], "depth": "1-27" }, { "name": "Register", "rectangle": [ 1695, 88, 1786, 122 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-28" }, { "name": "Register", "rectangle": [ 1695, 88, 1786, 122 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-29" }, { "name": "Sign In", "rectangle": [ 1805, 88, 1886, 122 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-30" }, { "name": "Sign In", "rectangle": [ 1805, 88, 1886, 122 ], "class_name": "Button", "type": [ "Click", "rightClick" ], "depth": "1-31" } ], [ { "name": "HomeNewsUS ElectionSportBusinessInnovationCultureArtsTravelEarthVideoLive", "rectangle": [ 589, 138, 1316, 180 ], "class_name": "ListBox", "type": [ "Click", "rightClick" ], "depth": "1-32" }, { "name": "Home", "rectangle": [ 589, 138, 645, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-33" }, { "name": "Home", "rectangle": [ 589, 138, 645, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-34" }, { "name": "News", "rectangle": [ 644, 138, 697, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-35" }, { "name": "News", "rectangle": [ 644, 138, 697, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-36" }, { "name": "US Election", "rectangle": [ 696, 138, 789, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-37" }, { "name": "US Election", "rectangle": [ 696, 138, 789, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-38" }, { "name": "Sport", "rectangle": [ 788, 138, 842, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-39" }, { "name": "Sport", "rectangle": [ 788, 138, 842, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-40" }, { "name": "Business", "rectangle": [ 841, 138, 915, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-41" }, { "name": "Business", "rectangle": [ 841, 138, 915, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-42" }, { "name": "Innovation", "rectangle": [ 914, 138, 1001, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-43" }, { "name": "Innovation", "rectangle": [ 914, 138, 1001, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-44" }, { "name": "Culture", "rectangle": [ 1000, 138, 1066, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-45" }, { "name": "Culture", "rectangle": [ 1000, 138, 1066, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-46" }, { "name": "Arts", "rectangle": [ 1065, 138, 1111, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-47" }, { "name": "Arts", "rectangle": [ 1065, 138, 1111, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-48" }, { "name": "Travel", "rectangle": [ 1110, 138, 1167, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-49" }, { "name": "Travel", "rectangle": [ 1110, 138, 1167, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-50" }, { "name": "Earth", "rectangle": [ 1166, 138, 1219, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-51" }, { "name": "Earth", "rectangle": [ 1166, 138, 1219, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-52" }, { "name": "Video", "rectangle": [ 1218, 138, 1273, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-53" }, { "name": "Video", "rectangle": [ 1218, 138, 1273, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-54" }, { "name": "Live", "rectangle": [ 1272, 138, 1316, 180 ], "class_name": "ListItem", "type": [ "Click", "rightClick" ], "depth": "1-55" }, { "name": "Live", "rectangle": [ 1272, 138, 1316, 180 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-56" } ], [ { "name": "In the intervening years the app has found its way onto many, many screens. According to Duolingo's ", "rectangle": [ 591, 172, 1229, 220 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-57" } ], [ { "name": " in 2023 the company's revenue was $531m and the forecast for the full-year 2024 is $731m. Roughly 8% of ", "rectangle": [ 591, 198, 1259, 246 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-59" }, { "name": "shareholders letter,", "rectangle": [ 795, 198, 959, 220 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-58" } ], [ { "name": "Duolingo users", "rectangle": [ 1182, 224, 1310, 246 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-60" } ], [ { "name": " pay for a subscription, contributing to 80% of the company’s revenue. Meanwhile, the vast majority, 90%, use the free version and see ads, which account for only 8% of the earnings.", "rectangle": [ 591, 250, 1303, 324 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-61" } ], [ { "name": "People started memes for the owl, because the owl is very insistent – Luis von Ahn", "rectangle": [ 631, 369, 1284, 391 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-62" } ], [ { "name": "The app combines short, engaging lessons and game-like elements to help users develop speaking, reading, writing and listening skills in 41 languages. Around half of users are practicing English, and Duolingo can be used to learn other major world languages like Spanish and Chinese, as well as some lesser-spoken languages, such as Esperanto, Navajo and even High Valyrian, a fictional language developed for HBO's Game of Thrones. There was some controversy last year when Duolingo ", "rectangle": [ 591, 442, 1303, 594 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-63" } ], [ { "name": "paused its Welsh language course", "rectangle": [ 591, 572, 1280, 620 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-64" } ], [ { "name": ". The app now offers maths and music courses, as well.", "rectangle": [ 784, 598, 1239, 620 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-65" } ], [ { "name": "To keep people coming back daily, Duolingo created a streak system and fashioned characters with strong personalities, such as the infamous green owl, Duo, and a goth purple-haired teen, Lilly. These characters send daily practice reminders and, based on social media posts, are magnetic to users.", "rectangle": [ 591, 640, 1312, 740 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-66" } ], [ { "name": "More like this:", "rectangle": [ 591, 760, 714, 782 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-67" } ], [ { "name": "• ", "rectangle": [ 591, 802, 602, 824 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-68" }, { "name": "Eslei! How a new generation is reinventing Spanglish (bbc.com)", "rectangle": [ 601, 802, 1134, 824 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-69" } ], [ { "name": "• ", "rectangle": [ 591, 844, 602, 866 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-70" }, { "name": "How Float used 'customer obsession' to build the right products", "rectangle": [ 601, 844, 1136, 866 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-71" } ], [ { "name": "• ", "rectangle": [ 591, 886, 602, 908 ], "class_name": "Static", "type": [ "Click", "rightClick" ], "depth": "1-72" }, { "name": "'A wonderful opportunity': The adventure of raising bilingual children", "rectangle": [ 601, 886, 1189, 908 ], "class_name": "Hyperlink", "type": [ "Click", "rightClick" ], "depth": "1-73" } ] ] } ] }