Your mission Develop and execute comprehensive digital marketing initiatives aligned with B2B objectives, ensuring effective lead generation, nurturing, and conversion Conduct analysis of website and campaign performance, using data-driven insights to optimize conversion rates, user experience, and overall marketing effectiveness Collaborate with cross-functional teams, including sales, content, design and other marketers to create compelling and impactful marketing campaigns Implement marketing optimization and analytics tools to streamline processes, enhance targeting capabilities, and track performance Continuously monitor industry trends, market dynamics, and competitor activities to identify opportunities for innovation and optimization Utilize A/B testing and other experimentation methodologies to drive iterative improvements in conversion rates, engagement metrics, and customer acquisition Analyze and interpret marketing data, identify baselines and improvement areas, and present actionable insights to stakeholders, helping guide strategic decision-making Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices, and actively share knowledge with the team Your profile Bachelor's degree in Marketing, Business, or a related field. Relevant certifications in digital marketing are highly desirable Proven experience in B2B digital marketing, including lead generation and conversion rate optimization Demonstrated expertise in leveraging data and analytics to inform marketing strategies, optimize campaigns, and drive measurable results Proficiency in adopting and using marketing optimization tools (e.g., Hotjar, A/B testing tools, Optinmonster, Usability Hub) and analytics tools (e.g., GA4, Data Studio) to track, measure, and report on key performance indicators Excellent critical thinking with the ability to pull out relevant data, spot opportunities and act on them, while presenting findings in a clear, concise and quantifiable manner Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels Why us? The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities Flexible and family-friendly working conditions in a stable environment An agile team that embodies autonomy and fast decision making within flat hierarchies A unique corporate culture where we emphasize equity, diversity and inclusion A wide range of education and training opportunities Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich An attractive salary Regular onsite events of all sorts (Checkmk Conference, Conference After Party, Company Outings, Team events and more) in a familiar atmosphere Interested? Then contact us now! You can get insights about working@checkmk at: About usWe are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as open-source and commercial edition and built on a Linux platform. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last four years we have grown from 20 to over 150 employees to support our customer growth in Europe, the US and beyond. Our colleagues currently live in Munich, Germany, Italy, Austria, Spain and Poland. We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence. With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
Senior Digital Marketing Manager B2B (m/f/d) (Onlinemarketing-Manager/in)