text: On May 7 , 2007 , ABC Entertainment President Stephen McPherson announced that Lost would end during the 2009 â `` 2010 season with a `` highly anticipated and shocking finale . ''
simplified: On May 7 , 2007 , ABC Entertainment President Stephen McPherson announced that Lost would end during the 2009 â `` 2010 season with a `` highly anticipated and shocking finale '' .