text: He immediately established himself as a heel ( villainous character ) by starting a feud with Tommy Dreamer . He attacked Dreamer on the September 23 episode of ECW , when Dreamer attempted to stop Swagger from attacking jobber Chase Stevens .
simplified: He quickly made himself a villain when he did not let the referee hold up his arm after the win , and later started a rivalry with Tommy Dreamer by attacking him after Dreamer had saved Chase Stevens from Mike Knox .