english: And that's because we can now measure people's very first response to food before they've become conscious of it, and before they've started rationalizing why they like it or not.
non_english: Зараз ми можемо виміряти найпершу реакцію людини на їжу ще до того, як вона її усвідомить, до того, як почне вигадувати, сподобалася вона їй чи ні.