english: But the other thing is that maybe we could seduce people into stuff that was a little more technical, maybe a little bit more scientific, maybe a little bit more chef-y than they otherwise would have.
non_english: А по-друге, спокусити людей замислитися над речами більш технічними, більш науковими, і може трішки фаховішими, ніж ті, до яких вони звикли.