english: And then, we had a chat with the farmers, and we said, "We're really serious about this," but they didn't actually believe us, so we thought, okay, what should we do? I know. If we can create a campaign around one product and show them there is local loyalty to that product, maybe they'll change their mind and see we're serious.
non_english: Nato smo imeli pogovor s kmeti in jim rekli: "Resni smo!” Vendar nam niso verjeli. Zato smo pomislili: “V redu, kaj naj storimo? Že vem! Če lahko zaženemo kampanjo z enim izdelkom in jim pokažemo, da obstaja lokalna zvestoba temu izdelku, si bodo morda premislili in videli da smo resni.