english: And to start those studies about 40 years ago, I began to look at creative people -- first artists and scientists, and so forth -- trying to understand what made them feel that it was worth essentially spending their life doing things for which many of them didn't expect either fame or fortune, but which made their life meaningful and worth doing.
non_english: Če začnem, v raziskavah pred 40 leti sem začel preučevati kreativne ljudi -- najprej umetnike in znanstvenike in tako naprej -- vse zato, da bi razumel, kaj jih je prepričalo v to, da posvetijo svoje življenje stvarem, od katerih povečini ni pričakovati ne slave ne bogastva, ampak delajo življenje smiselno in vredno truda.