english: But one point it makes is that whenever you're choosing one thing, you're choosing not to do other things, and those other things may have lots of attractive features, and it's going to make what you're doing less attractive.
non_english: Ena od bistvenih izpostavljenih stvari je, da kadarkoli se odločamo za eno stvar, se odločamo, da ne bomo naredili drugih stvari. In te druge stvari imajo lahko veliko privlačnih lastnosti, ki bodo naredile tisto, kar delamo, manj privlačno. Tretji razlog je stopnjevanje pričakovanj.