english: We see it even in the gambling industry that once picked up on this phenomenon of the near win and created these scratch-off tickets that had a higher than average rate of near wins and so compelled people to buy more tickets that they were called heart-stoppers, and were set on a gambling industry set of abuses in Britain in the 1970s.
non_english: Opazimo jo tudi v industriji iger na srečo, ki je prepoznala pomen tega fenomena skorajšnje zmage in ustvarila hipne srečke z višjim povprečjem skorajšnjih dobitkov, kar je ljudi tako sililo k nakupu, da so jih poimenovali 'srčni napad' in so na seznamu zlorab s strani igralniške industrije v Britaniji v sedemdesetih.