english: When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do.
non_english: Kadar lahko sporočamo od znotraj navzven, neposredno nagovarjamo tisti del možganov, ki nadzira vedenje, in potem dovolimo ljudem, da stvari razumsko opredelijo z oprijemljivimi stvarmi, ki jih povemo in počnemo.