english: And in the same way that we cannot not communicate, we cannot not persuade: whatever we do or refrain from doing, whatever we put out there as a piece of design, into the world, has a persuasive component.
non_english: Enako kot ne moremo ne-komunicirati ne moremo ne-prepričevati. Karkoli storimo ali ne storimo, karkoli kot neko obliko dizajna spravimo na svet, vsebuje komponento prepričevanja.