english: We tend to, all of us, even those of us who work in marketing, think of value in two ways: the real value, which is when you make something in a factory or provide a service, and then there's a dubious value, which you create by changing the way people look at things.
non_english: Vsi mi - celo tisti, ki delajo v marketingu - smo nagnjeni k razumevanju vrednosti z dveh vidikov. Eno je realna vrednost, tisto, kar naredite v tovarni ali storitev, ki jo nudite, drugo je nekakšna dvomljiva vrednost, tisto, kar ustvarite s spreminjanjem človeškega pogleda na stvari. Von Mises je to delitev popolnoma zavrnil.