english: Well, when there are lots of alternatives to consider, it's easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you've chosen.
non_english: Ko moramo upoštevati veliko alternativ, si z lahkoto predstavljamo privlačne lastnosti vseh tistih alternativ, ki jih zavrnemo, zaradi tega pa se počutimo manj zadovoljni z izbrano alternativo.