english: Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
non_english: Richard Dawkins, ki bo govoril kasneje, je izumil izraz "memi," in predlagal prvo res jasno in živo verzijo te ideje v knjigi "Sebični gen."