english: The classic media problem, from the 20th century is, how does an organization have a message that they want to get out to a group of people distributed at the edges of a network.
non_english: Standardni problem, s katerim so se soočali mediji v 20. stoletju, se navezuje na to, kako lahko neka organizacija, ki želi nekaj sporočiti, doseže ciljno skupino ljudi, ki je težje dostopna.