english: So when I knew I was coming here to do a TED Talk that was going to look at the world of branding and sponsorship, I knew I would want to do something a little different.
non_english: Takže, keď som vedel, že idem sem urobiť prednášku, ktorá sa mala pozrieť na svet značiek a sponzoringu, vedel som, že chcem spraviť niečo trochu iné.