english: They have to gamble, because they want to appear cutting edge and catch the words that are going to make it, such as LOL, but they don't want to appear faddish and include the words that aren't going to make it, and I think a word that they're watching right now is YOLO, you only live once.
non_english: Musia riskovať, pretože chcú vyzerať moderne a zachytiť slová, ktoré to dokážu, ako napríklad LOL, ale nechcú vyzerať neprezieravo a zahrnúť slová, ktoré sa neuchytia, a myslím, že práve teraz sledujú slovo YOLO, you only live once (žijete len raz).