english: And he said, "Well, recently I pitched a sustainability project to a client, and turned and he said to me, 'I know it's going to cost less, I know it's going to sell more, but we're not pioneers, because pioneers have arrows in their backs.'" I think we've got a roomful of pioneers, and I hope there are far more pioneers out there, because we need to solve these problems.
non_english: Určite o nej vieš. Odpovedal: "Minule som klientovi navrhol udržateľný projekt a on mi na to: Viem, že bude lacnejší a predám tak viac, ale nie sme priekopníkmi,  lebo tým všetci dýchajú na krk. Dnes tu máme plnú miestnosť priekopníkov a dúfam, že omnoho viac ich je tam vonku, pretože tieto problémy potrebujeme vyriešiť.