english: They're concerned about securing an adequate supply of water, they're trying to be really efficient with their water use, and they're concerned about how their water use affects the image of their brand.
non_english: Zaujímajú sa o zabezpečenie adekvátneho prísunu vody, snažia sa byť efektívni pri jej spotrebe a starajú sa o to, ako ich využívanie vody ovplyvňuje vnímanie ich značky.