english: So you show them their data, you show them they are bad and they're like, "Not possible." You know, they have this sort of gut feeling that, really, they are doing really, really good.
non_english: Keď im ukáže ich výsledky a to,  že sa mýlia, tvária sa štýlom „To nie je možné.“ Viete, majú ten pocit v bruchu, že sú naozaj úplne skvelí.