english: We have to plan issues many months in advance; we have to guess at what public appetites are going to be six months, nine months down the road. So we're in the forecasting business.
non_english: We plannen onze nummers maanden vooraf, we moeten raden wat de smaak van het publiek zal zijn over 6 tot 9 maand. We zitten dus in de voorspellingsbusiness.