english: They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time.
non_english: Ze kunnen hen meer controle geven over de prijzen. Radiohead deed dat met zijn betaal-wat-je-wilt online release  van hun album 'In Rainbows'. Kopers konden de prijs bepalen. Het aanbod was exclusief en beperkt geldig.