english: They wanted to distance themselves from us because we were being crucified in the media for investing 40 percent of the gross in recruitment and customer service and the magic of the experience, and there is no accounting terminology to describe that kind of investment in growth and in the future, other than this demonic label of "overhead."
non_english: Ze wilden zich van ons distantiëren want de media strafte ons, omdat we 40 procent van ons bruto inkomen  aan werving, klantenservice en de magische ervaring besteedden. Er bestaat geen boekhoudkundige term voor dit soort investeringen, behalve de demonische post 'overhead'.