english: According to Maite Fernandez from the International Journalists' Network, the idea for the project came about in 2009 when Christopher Csikszentmihályi, director of the Center for Future Civic Media visited Ciudad Juarez as part of a delegation that would suggest ideas for improving life in the city.
non_english: SecondoMaite Fernandez del International Journalists' Network, l'idea del progetto è nata nel 2009 quando Christopher Csikszentmihályi, ex direttore del Center for Civic Media visitò Ciudad Juarez con una delegazione volta a elaborare idee per migliorare la vita cittadina.