english: The roots of the movement took hold in 2013, when scientists Andrei Rostovtsev, Andrei Zayakin, Mikhail Gelfand, Kirill Mikhailov, and journalist Sergey Parkhomenko started running the show.
non_english: Le origini del movimento risalgono al 2013, quando gli scienziati Andrej Rostovcev, Andrej Zajakin, Mikhail Gelfand e Kirill Mikhajlov, insieme al giornalista Sergej Parkhomenko, diedero vita al progetto.