Perhaps the Muslim conquerors once perceived the Hindus' reverence for Varanasi as a threat there is no temple in this 3,000-year-old city dating from before the 18th century but later it became a holy city for Muslims, too, with Emperor Aurangzeb even trying to rename it Muhammadabad.
Emperor Aurangzeb made an attempt to rename the city as Muhammadabad.
In order for a brand to do well, it must be well taken care of and updated, according to Eisner.