Imagine if Michael Lasky, the former racing handicapper who ran Inphomation into the ground, had seen two years ago that margins were going to decline, that in the absence of any professional requirements more and more psychics would be entering the market, that the time for infomercials had passed, and that the Psychic Friends brand name had hit its peak.
Michael Lasky ran Inphomation brand into the ground because he did not predict the decline of profit margins.
The people made jewelry from gold and precious stones.