anchor: (To the extent the discount audience exists at all, it's mostly a rental audience, because renting saves money not only on the unit price of viewing but also on parking, babysitting, and other incidental costs associated with going out; perhaps most important of all, the rental audience knows it can bail out with greater ease if the movie in question proves unwatchable.)
positive: The discount audience is mostly a rental audience.
negative: Rental audiences do not know anything and have no thoughts of their own and make no actions.