anchor: That is not a pleasant prospect, but it is a heck of a lot better than the prospect of losing a big chunk of the remaining 92 percent of your business because an overreaching law restricts the sharing of personal information and results in direct marketing volumes going south.
positive: The prospect is not great, but it is a lot better than the prospect of losing a big cunk of the other 92 percent of your business.
negative: This is a fantastic prospect, better than any other one I heard.