anchor: As advertising budgets become more fragmented, it's easy to imagine a situation in which ad agencies serve primarily to orchestrate production teams, bringing in art directors and copywriters for specific ad campaigns rather than keeping a whole staff on hand.
positive: With more fragmented ad budgets it is easy to imagine that ad agencies are going to focus on directing different teams.
negative: It is hard to imagine a situation where ad agencies direct teams rather than keeping staff on hand.