anchor: I have a Pavlovian reaction to the pre-title black-white-and-red bit with Monty Norman's theme and the gun site roving over the latest 007 as he saunters to the center of the frame--I go, Kill 'em, Bond!
positive: As the latest 007 saunters to the center of the frame, I go, "Kill 'em, Bond!".
negative: I don't have any reaction at all to the Bond films, not even the intros.