anchor: After all, it's heads you become wealthy beyond the dreams of avarice, tails you get some bad press (and lose the money you yourself put in--but when you are allowed to make a trillion-dollar gamble with only $2.
positive: You have a chance to lose your $2, but a chance to make an incredible amount of money.
negative: It's a 50/50 shot of making millions that will only cost you $2000.