anchor: The first major biography of the Cuban guerrilla--along with several forthcoming movies and his appearance on watch faces and album covers--is said to mark a reprise of Che Chic, with Che as a pop icon, devoid of political import.
positive: People started to see Che Guevarra as a brand and an icon instead of a guerilla with an interesting history.
negative: Stories, movies, posters, and music about Che Guevarra remind people of his significance in political history.