anchor: If, to use two of Schor's examples, you don't want to put aluminum siding on your house or garb yourself in polyester, the only possible reason is that you don't want people to think you're a Bubba.
positive: If you put aluminum siding on your house or wear polyester many will thing you're a Bubba according to Schor.
negative: Schor believes aluminum siding and polyester clothes are high class.