anchor: , called deep lobbying: Rather than simply using their money to buy influence directly, special interests pursue the longer-term strategy of funding plausible-sounding people and institutions that supply intellectual rationales for the policies they want.
positive: Deep lobbying is the action by which special interests  fund plausible-sounding people rather than using their money to directly buy influence.
negative: Deep lobbying is the action by which special interests buy influence directly instead of pursuing a more long-term strategy of funding.