anchor: C olor Fastness  Since the arrival of detergents with bleach and bleach alternatives, color fading has been a concern of many launderers; various brands have accordingly begun to claim color hold bleaching or even that they brighten brights while whitening whites.
positive: Detergent manufacturers take advantage of the concerns of their buyers to market their products.
negative: Laundry is unable to fade regardless of what type of detergent you use on it.