anchor: If you want to look like a propaganda organ of Microsoft, about the best thing you could do would be to publish an article about a very hotly contested industry issue, take Microsoft's side, and support your point with misinformation and untruths.
positive: If you write an article about a controversial issue, you will definitely look like a propaganda for Microsoft.
negative: If you publish an article about a hot industry issue, people believe it as fact and not as just some one-sided propaganda.