anchor: The Internet has already begun to transform the general advertising industry, and it will soon hold sway over the tens of millions of dollars spent every electoral season on television and radio ads.
positive: The Internet has already changed the advertising industry, and it will soon draw tens of millions of dollars spent during election season way from traditional media.
negative: The Internet's effectiveness as an advertisement delivery method is sure, but it's not going to draw money from being spent on traditional media during electoral seasons any time soon.