anchor: The company's Web page depicts him as a Cincinnatus of retailing, one who did not set out to found a retail group, but did so as a result of one of his passions, the discovery of fine craftsmanship and design.
positive: On the web page he is depicted as a fine craftsmen and designer.
negative: The web page depicts him as a shallow, shell of a man, yearning for a sense of belonging in the cold, cold world.