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Alternative Medicine is redefining the boundaries of individual health and well being and is beginning to change the definition of what it means to be healthy in today's fast-paced, stress-filled environment and offers a whole new realm of options for today's consumer to choose from in the process of determining their healthcare needs.
In this article. Font Size. A. A. A. The term ''alternative therapy'' generally is used to describe any medical treatment or intervention that is used in place of conventional medicine. When alternative therapies are used in conjunction with conventional medicine, it is called complementary medicine.lthough the World Health Organization currently recognizes more than 30 diseases or conditions that can be helped by acupuncture treatment, one of the main uses of acupuncture is for pain relief. Sixteenth Century Chinese doctors believed that illness was due to an imbalance of energy in the body.