(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Lichens are Fungi! The plant-like appearance of lichens hides their true identity. A lichen is not a single organism, but the result of a partnership (mutualistic symbiosis) between a fungus and an alga or cyanobacteria.Some lichens are formed of three or more partners. The body of a lichen consists of fungal filaments (hyphae) surrounding cells of green algae and/or blue-green cyanobacteria.he plant-like appearance of lichens hides their true identity. A lichen is not a single organism, but the result of a partnership (mutualistic symbiosis) between a fungus and an alga or cyanobacteria.