The term 'cold' refers to the fact that you haven't laid any groundwork for your call. If you are calling prospects who have already shown an interest in your products, such as a prospect who fills out a postcard or website request for information, then it's referred to as 'warm calling.'.
Refutation is the act of proving something wrong or false. An example of a refutation is the argument that reverses a court decision. 1  the act of refuting, or proving false or wrong; disproof. 2  something that refutes, as an argument.
The verb refute is to prove that something is wrong. When the kids you're babysitting swear they brushed their teeth, you can refute their claim by presenting the dry toothbrushes. Evidence and arguments are used to refute something. So are facts. For example, if children who eat chocolate before going to bed go straight to sleep, that refutes the idea that sugar keeps them up. Refute comes from the Latin refutare for to check, suppress..