42. Give it Up â Sponsors commit to give up a regular activity for a month and donate the money they save to the designated cause. 43. Capital Campaign â Set a goal, make the direct ask, and avoid an endless slew of small fundraisers.
Concept, Definition of Propaganda. Propaganda is a form of communication that is aimed at influencing the attitude of a community toward something since antiquity. Contrary to the provision of impartial information, propaganda, presents information primarily to influence an audience.
A more recent trend that draws on most of these allied fieldsis the study of propaganda as a purveyor of ideology and, to this end, is largelya study of how dominant ideological meanings are constructed within themass media (Burnett, 1989, pp. 127â137).