(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Lichen - clever interaction. Lichen is a symbiotic association of an alga and a fungus, something which has proved a winning concept. The alga utilises energy from the sun, and the fungus protects the alga from drying out, storms and extreme cold. Melanelia lichen shows how thick the snow is in winter. It grows almost anywhere in the mountain birch forest, but only above the snow cover.