(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Lichens are bizarre organisms and no two are alike. Lichens are a complex life form that is a symbiotic partnership of two separate organisms, a fungus and an alga. The dominant partner is the fungus, which gives the lichen the majority of its characteristics, from its thallus shape to its fruiting bodies.The alga can be either a green alga or a blue-green alga, otherwise known as cyanobacteria. Many lichens will have both types of algae.he dominant partner is the fungus, which gives the lichen the majority of its characteristics, from its thallus shape to its fruiting bodies. The alga can be either a green alga or a blue-green alga, otherwise known as cyanobacteria. Many lichens will have both types of algae.