Founded in 2002, SpaceX has âthe ultimate goal of enabling people to live on other planets.â This isnât empty talk â Musk is working on plans to colonize Mars. On one hand, this is a seemingly outlandish goal that normally would serve as a red flag for any SpaceX IPO.
The STP Model consists of three steps that help you analyze your offering and the way you communicate its benefits and value to specific groups. STP stands for: Step 1: Segment your market. Step 2: Target your best customers. Step 3: Position your offering.
If by chance you are entering a new or underdeveloped market, the STP strategy will offer you a strategic advantage over competitors. You can divide the market into homogeneous groups, identify those groups that your firm is best suited to satisfy, and target those selected groups.