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Desi Arnaz Jr. He helped make TV Guide Magazine a hit right out of the box. And we, in turn, helped make his life utterly confusing! On April 3, 1953, a chubby-Â­cheeked newborn named Desiderio Alberto Arnaz IV â eventually known as Desi Arnaz Jr. â graced the cover of our very first issue with a cover line touting him as Lucy's $50,000,000 Baby..
The first continuously published TV Guide type magazine, in the United States was launched in Chicago, on May 9, 1948. It was called Television Forecast. There were 18,500 TV sets in Chicago, and about 300,000 sets in the whole USA. The owners were Mr. Les Viahon and three other ex-GI buddies.