Company Profile. Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products in the United States. Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products in the United States.
Goal setting is a mental training technique that can be used to increase an individual's commitment towards achieving a personal goal. Having a short or long term goal can encourage an individual to work harder, to be more focused on the task and to overcome setbacks more easily.
Surely, most of us at one point in our careers have expounded upon the virtues of goal setting and its impact on motivation and cognition. One tool that has simplified teaching the principles of goal setting (especially to non-I-O psychologists) is the use of what have been called SMART goals. The acronym and mnemonic device, SMART embodies the fundamental practices necessary for achieving increased motivation and improving the odds that one will actually accomplish a given set of goals.