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Desi Arnaz Jr. He helped make TV Guide Magazine a hit right out of the box. And we, in turn, helped make his life utterly confusing! On April 3, 1953, a chubby-Â­cheeked newborn named Desiderio Alberto Arnaz IV â eventually known as Desi Arnaz Jr. â graced the cover of our very first issue with a cover line touting him as Lucy's $50,000,000 Baby..
http://en.wikipedia.org/wiki/Television_advertisement  The world's first television advertisement was broadcast â¦July 1, 1941. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.