(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
Medical Definition of Lichen planus. Lichen planus: A common skin disease with small itchy pink or purple spots on the arms or legs. The lesions (abnormal areas) on the skin in lichen planus are typically polygonal, flat (hence, the term planus), and pruritic (itchy). Occurs characteristically on the wrists, shins, lower back and genitalia. Involvement of the scalp may lead to hair loss. The cause(s) of lichen planus are unknown.