(April 2011). Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Lichen on tree bark. The definition of a lichen is a plant found on rocks or trees made of both a specific fungus and a specific algae that help one another. An example of a lichen is the colored patch growing on a tree branch. lichen.
A lichen is composed of two organisms in a symbiotic association. They are a fungus and a photosynthetic partner, usua â¦ lly either a green alga or a cyanobacterium. 2 people found this useful. lichen is a symbiosis of a fungus and a photosynthetic organism, either a type of bacteria or a plant.