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The difference between a customer and a client can be rather confusing, and even controversial. The most commonly accepted and basic description of the difference is that a customer purchases goods or services from a business whereas a client receives services from a professional such as a lawyer or accountant.
The best customer is the customer who can make an educated decision based on what is best for them. A loyal customer is an educated customer. You are not in the convincing business, you are in the sharing business. Your job is to ethically offer the product, service or idea, explain the benefits and answer questions. Your customer or client will then make a buying decision based on the information theyâve been given.