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Desi Arnaz Jr. He helped make TV Guide Magazine a hit right out of the box. And we, in turn, helped make his life utterly confusing! On April 3, 1953, a chubby-Â­cheeked newborn named Desiderio Alberto Arnaz IV â eventually known as Desi Arnaz Jr. â graced the cover of our very first issue with a cover line touting him as Lucy's $50,000,000 Baby..
LIFE's First-Ever Cover Story: Building the Fort Peck Dam, 1936. If any Charter Subscriber is surprised by what turned out to be the first story in this first issue of LIFE, the magazine's editors wrote in the Nov. 23, 1936, issue, he is not nearly so surprised as [we] were.