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Desi Arnaz Jr. He helped make TV Guide Magazine a hit right out of the box. And we, in turn, helped make his life utterly confusing! On April 3, 1953, a chubby-Â­cheeked newborn named Desiderio Alberto Arnaz IV â eventually known as Desi Arnaz Jr. â graced the cover of our very first issue with a cover line touting him as Lucy's $50,000,000 Baby..
The story looks at a new TV channel, BabyFirst TV, that bills itself as the nation's first television channel for babies and children through age 3. the founders say kids that young are already watching large doses of TV, so why not target programming to them. Of course, some doctors and children's advocates are appalled.