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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
the campaign the marketing campaign a marketing program designed to accomplish a specific result such as introducing a new product or increasing market share the main way to accomplish this result is through communicating the benefits of a product or service to people and businesses