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Campaigning for US president can be a very expensive proposition. Running a campaign to win a presidential primary can range in cost from $50 million US Dollars (USD) to over $100 million USD.By itself, this cost is already enormous, but thereâs even more that must be spent to run for president.ampaigning for US president can be a very expensive proposition. Running a campaign to win a presidential primary can range in cost from $50 million US Dollars (USD) to over $100 million USD.
When all was said and done, Barack Obama and Mitt Romney, the two major party candidates for president in 2012, spent close to $1.12 billion -- not counting the millions more spent by the parties and outside groups. Overall, the presidential race cost more than $2.6 billion in that cycle. 2012 Presidential Race. When all was said and done, Barack Obama and Mitt Romney, the two major party candidates for president in 2012, spent close to $1.12 billion -- not counting the millions more spent by the parties and outside groups. Overall, the presidential race cost more than $2.6 billion in that cycle. Fundraising.