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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
The Most Common Poster Sizes. Nowadays the poster is widely used for different purposes all over the world. Embraced by the mass media, the poster serves for promotion and is the most popular way of advertising. Along with the image and text of the poster, its size (format) is very important as well. The right size of the poster adds to its efficiency and effectiveness.