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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
This anti-drunk driving advertisement from Asia is another example of propaganda being used to attempt to change behavior that one group deems as bad. The poster uses the image of a child in danger to emphasize its point and increase the likelihood that people will support the campaign and spread the message further.