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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
The Keep Calm and Carry On poster was designed by the Ministry of Information during the period 27 June to 6 July 1939. It was produced as part of a series of three Home Publicity posters (the others read Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom Is in Peril / Defend It With All Your Might).