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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
Marketing as a whole is a continuous ongoing process of trying to create awareness of a product, service or company, specifically awareness that is in a positive manner. A marketing campaign is more restricted and usually involves a time limit and a budget, as well as a specific goal.