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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
A term in law first introduced by the National Party of South Africa as a campaign slogan in the 1948 general election; the promise to stringently enforce the racist ideals that whites were superior to individuals with dark skin, either Africans or Indians, in South Africa.