Two-factor authentication makes it less likely that an intruder can masquerade as an authorized user. Authentication factors are categories of credentials used to verify that someone or something is who or what they are declared to be.
Factors that Influence Decision Making. There are several important factors that influence decision making. Significant factors include past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences, including age and socioeconomic status, and a belief in personal relevance.
Product Choice. Deciding on one product and making the purchase is the next step in the decision-making process. During this stage, the consumer evaluates each alternative in the evoked set based on his or her personal set of evaluative criteria and narrows the alternatives down to one.