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The main idea is that there are more and more Mac users all over the world. Specialists consider that in 2007 there were 22 million Mac users worldwide. The research has been made by the analysts at Bank of America Securities. Needless to say, in 2006 there were 15 million active Mac users all over the world. This is definitely a significant increase.
By the third quarter of 2011, we estimate there were 708 million smartphones in use worldwide. After a further year of soaring demand, the number of smartphones in use worldwide reached 1.038 billion units during the third quarter of 2012.. One billion, however, is still a relatively small number in a world population of 7 billion. Smartphone penetration is still relatively low, said Neil Mawston, Executive Director at Strategy Analytics. Bloomberg Industries estimates the smartphone market was worth $219 billion last year.