National treasure: Construction workers at the Washington Monument in Baltimore, Maryland discovered this time capsule while digging a septic tank on the site last week. American relics: Historians knew that a capsule was buried at the site, but did not know the location of the mysterious cornerstone.
Prev Next. Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement.
Paying only for performance shifts much of the advertising risk from the merchants to the affiliates, although merchants still assume some risk of fraud from partner sites. Affiliate marketing has contributed to the rise of many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships.