Two-factor authentication makes it less likely that an intruder can masquerade as an authorized user. Authentication factors are categories of credentials used to verify that someone or something is who or what they are declared to be.
Factors that Influence Decision Making. There are several important factors that influence decision making. Significant factors include past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences, including age and socioeconomic status, and a belief in personal relevance.
The buying decision process: The first step of buying process is need recognition which means that need recognition is being made by every consumer before going to the next step in this process. Internal and external stimuli of consumer behavior are really important factor for consumers buying decision.