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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
Use 'cause related marketing' in a Sentence. The Pink Campaign is a cause related marketing strategy adopted by several large corporations that have commited a portion of their profits to breast cancer research. You should try to do some cause related marketing when you see a good opportunity to get in on something.