I am trying to achieve an understanding of this occurances to be able to recognize them myself. Thanks. Terry Holbrook. When trying to classify a process as exothermic or endothermic, watch how the temperature of the surroundings changes. An exothermic process releases heat, and causes the temperature of the immediate surroundings to rise. An endothermic process absorbs heat and cools the surroundings.
Confidence votes 317. The purpose of measurement is to be able to have a group of units that everyone can use as a rule of thumb when trying to describe something's height, weight or volume.
The purpose of the GRP metric is to measure impressions in relation to the number of people in the target for an advertising campaign. GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.