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User Interface (UI) User interface (UI) is a broad term for any system, either physical or software based, that allows a user to connect with a given technology. Many different kinds of user interfaces come with various devices and software programs. Many of them have some basic similarities, although each one is unique in key ways.
The Importance of the User Interface. Having a great user interface can be the difference between having a successful product and having a product that fails. When looking to create a user interface, you want to be sure that the interface is easy to use and also engages the user/customer and directs them to any action that you have defined. Users want to be able to easily navigate through your website or mobile app and find the information they are looking for quickly and with little hassle.