The French Keeper of the Seals (Garde des Sceaux) is a title held by the Minister of Justice. Formerly, as Keeper of the Seals of France, this title belonged to the Chancellor, the ancien rÃ©gime counterpart of the minister of justice.
Product placement is a marketing concept where a product or logo is used as a prop in a movie or television show. With on-demand media growing, traditional commercials and advertising methods have declined and the need for strategic product placement has increased based on a 2007 study printed in the Journal of Advertising.
Positioning is the process of identifying concepts for each target segment, select the best and communicate it. [citation needed] Positioning strategies help shape a consumers preferences which is a major source in guiding them towards a particular brand.