The French Keeper of the Seals (Garde des Sceaux) is a title held by the Minister of Justice. Formerly, as Keeper of the Seals of France, this title belonged to the Chancellor, the ancien rÃ©gime counterpart of the minister of justice.
Product placement is a marketing concept where a product or logo is used as a prop in a movie or television show. With on-demand media growing, traditional commercials and advertising methods have declined and the need for strategic product placement has increased based on a 2007 study printed in the Journal of Advertising.
Among other things, Ogilvy wrote that the most important decision is how to position your product and, Everyone in the organization should understand the brand positioning and use it as context for making decisions and Every advertisement is part of the long-term investment in the personality of the brand..