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Instagram has 90 million users that check into the application at least once a month, according to new data released by the company today. You may recall when the entire Web freaked out over reports that Instagram users were leaving in droves after the company changed its terms of service around a month ago. At the time, it seemed that Instagram had lost around 25% of its daily active users (DAUs) based on data from AppData.
According to the source, Instagram resonates with Millennial consumers more than any other age bracket. Twenty-eight percent of U.S. internet users aged 18 to 29 snapped and posted photos on the network in December 2012. Fourteen percent of those aged 30 to 49 did the same, and very few users older than 50 participated in any activity on Instagram. This data should come as no surprise to the savvy marketer.