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Components of public opinion: attitudes and values. How many people actually form opinions on a given issue, as well as what sorts of opinions they form, depends partly on their immediate situations, partly on more-general social-environmental factors, and partly on their preexisting knowledge, attitudes, and values.
1 Whereas preceding chapters focused on institutions of government, the study of public opinion focuses on the input of the peopleâs preferences.  Those who criticize politicians for governing strictly by polls tend to favor a trustee model of representation.