Upcoming video game Tom Clancy's Rainbow Six Siege, which features elite members from different counter-terrorist units from all over the world, recently released a new video featuring the 'heavily-armored Siege operators from GIGN, the storied French counter-terrorism unit'.
Do you mean the first film made on color film, or the first film to have color? The generally accepted answer to the first film shot in color was Cupid Angling made in 1918, the Wizard or Oz and Gone With The Wind were made in Technicolor in 1939, a process that had been around for quite some time by then. There were hand colored segments in movies dating back to 1902.
However the name only became common in English usage in the 1930s due to the popularity of Margaret Mitchell's 1936 novel Gone with the Wind and its 1939 film adaptation, as one of the novel's main characters was named Melanie Hamilton. The name's popularity increased until the 1970s since remaining constant.