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activation. 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. the process by which the central nervous system is stimulated into activity through the mediation of the reticular activating system.
Brand Activation - Definition. Here is a simple definition of 'What is Brand Activation'. Brand activation can be defined as marketing process of bringing a brand to life through creating brand experience.Next question now is what to activate? Generally, the core features or brand values of a brand are used for activation.