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Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side).
When it comes to business card designs, deboss printing is less common than embossing. However if you deboss on a thick card, only one side of the business card will be affected. Whereas with embossing, youâll have the reverse image on the back of the card, and the embossed image on the front.