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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
The World Health Organizationâs Health Promotion Glossary says: Health Literacy represents the cognitive and social skills which determine the motivation and ability of individuals to gain access to, understand and use information in ways which promote and maintain good health.