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Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side).
degrade - reduce in worth or character, usually verbally; She tends to put down younger women colleagues; His critics took him down after the lecture demean, disgrace, take down, put down abase, chagrin, humiliate, humble, mortify - cause to feel shame; hurt the pride of; He humiliated his colleague by criticising him in front of the boss