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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
Health promotion represents a comprehensive social and political process, it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social, environmental and economic conditions so as to alleviate their impact on public and individual health. Health promotion is the process of enabling people to increase control over the determinants of health and thereby improve their health. Participation is essential to sustain health promotion action. The Ottawa Charter identifies three basic strategies for health promotion.