The French Keeper of the Seals (Garde des Sceaux) is a title held by the Minister of Justice. Formerly, as Keeper of the Seals of France, this title belonged to the Chancellor, the ancien rÃ©gime counterpart of the minister of justice.
Product placement is a marketing concept where a product or logo is used as a prop in a movie or television show. With on-demand media growing, traditional commercials and advertising methods have declined and the need for strategic product placement has increased based on a 2007 study printed in the Journal of Advertising.
7-Step Brand Positioning Strategy Process. In order to create a position strategy, you must first identify your brandâs uniqueness and determine what differentiates you from your competition. There are 7 key steps to effectively clarify your positioning in the marketplace: 1  Determine how your brand is currently positioning itself. 2  Identify your direct competitors. 3  Understand how each competitor is positioning their brand. 4  Compare your positioning to your competitors to identify your uniqueness.