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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
The first and best known definition of health promotion, promulgated by the American Journal of Health Promotion since at least year 1986, is the science and art of helping people change their lifestyle to move toward a state of optimal health.