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1 In 1926, the cooperative formally adopted the name âCalavoâ (the Calavo Â® brand of avocados), chosen through a national naming contest and the company's first success at building a brand identity.oday, Calavoâs grower community is some 2,300 strong. From 10-acre farmers to Californiaâs two largest avocado producersâthe Irvine Company and Limoneira Companyâall enjoy the resources and marketing clout that come from aligning with the industry leader.
Meet Dan Pinkerton, he of the Pinkerton family (the Pinkerton variety of avocados was named after his uncle), who, with his wife Sue, runs the Pinkerton Farm. The family has grown avocados and citrus in Southern California for generations.Third-generation Californians, they started their farming enterprise with six acres of brush-covered hillside, and carved out what now includes more than 100 acres of avocado production in the Santa Paula area of Ventura County.eet Dan Pinkerton, he of the Pinkerton family (the Pinkerton variety of avocados was named after his uncle), who, with his wife Sue, runs the Pinkerton Farm. The family has grown avocados and citrus in Southern California for generations.