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Introduction to Proposal Writing: How to Write Proposals. A proposal is an essential marketing document that helps cultivate an initial professional relationship between an organization and a donor over a project to be implemented.
The Request for Proposals (RFP) is the most commonly used procurement tactic when an organization wants to select the best candidate for a business opportunity. The term RFP refers to both the RFP solicitation process and the RFP document, which is the tool used for soliciting proposals.