In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality.
Neuroplasticity refers to the potential that the brain has to reorganize by creating new neural pathways to adapt, as it needs. Think of the neurological changes being made in the brain as the brain's way of tuning itself to meet your needs.
Like running a marathon, it requires practice and training to get the most out of it. It is as much Twitter's fault that you have a short attention span as it is your closet's fault it doesn't have any running shoes in it. If you want the ability to focus on things for a long period of time, you need attention fitness. Neuroplasticity is how your brain changes its organization over time to deal with new experiences. It involves physical changes inside of the brain based on the particular tasks the brain is asked to complete.