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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
More recent work has used the term Health in All Policies to refer to the actions to incorporate health into all public policies. Health promotion is aligned with health equity and can be a focus of NGOs dedicated to social justice or human rights.