Thatâs right, GEICO. Segmentation is the marketerâs Holy Grailâfind the group that needs what youâre selling and presto. Statistical analysis is ubiquitous now, identifying advantageous segments in every consumer sector. And Geico today is far better known for the cavemen and gecko in its ads than for targeting government employees. (Indeed as segmenting became more sophisticated Geico moved beyond its original mandate and now offers insurance to the general public in all 50 states.)
by ds_9395 Leave a Comment. A baby develops the ability to hear sounds at about 18 weeks into the pregnancy, according to MayoClinic.com. The uterus, though snug and warm, is not soundproof. In fact, your baby can hear â and respond to â a wide range of sounds, from those your body makes to sounds outside your womb.
You're likely to hear your baby's heartbeat for the first time at your dating scan. This usually happens between 10 weeks and 13 weeks plus six days, although your baby's heart will have been beating from about six weeks onwards. Hearing your baby's tiny heart beating for the first time is an exciting moment. You'll hear a rapid drumming sound that's about twice as fast as your heartbeat. Your baby's heart beats between 110 times and 160 times per minute. You may also hear your baby's heartbeat at one of your antenatal appointments. Your midwife is unlikely to listen for it while you're still in your first trimester, as it can be hard to detect at this stage.