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Instagram has 90 million users that check into the application at least once a month, according to new data released by the company today. You may recall when the entire Web freaked out over reports that Instagram users were leaving in droves after the company changed its terms of service around a month ago. At the time, it seemed that Instagram had lost around 25% of its daily active users (DAUs) based on data from AppData.
In 2015, 32.3% of US companies with 100 employees or more will use Instagram for marketing activities. That number will jump to 48.8% in 2016. By 2017, 70.7% of US companies will use Instagram for marketing, edging out Twitter for the first time. âNow that Instagram is opening up advertising to all businesses, itâs not surprising that marketer usage will grow rapidly,â said eMarketer principal analyst Debra Aho Williamson.