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1 In 1926, the cooperative formally adopted the name âCalavoâ (the Calavo Â® brand of avocados), chosen through a national naming contest and the company's first success at building a brand identity.oday, Calavoâs grower community is some 2,300 strong. From 10-acre farmers to Californiaâs two largest avocado producersâthe Irvine Company and Limoneira Companyâall enjoy the resources and marketing clout that come from aligning with the industry leader.
Back in 2013, one San Diego avocado grower blamed water rate hikes for his decision to rip out 200 of his 900 trees according to local ABC affiliate 10 News. Farmer Phil Pace told the news outlet that the 900 plants had produced over $90,000 of avocados per year.