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Cavanaugh clearly was oriented on explicating on his role as a military strategist. My proposed changes would offset the perception that this is a military officerâs definition of what strategy is and what strategists do, or the notion that only military strategists are truly strategic. Thus, my counter-proposal:
Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. These are known as Porter's three generic strategies and can be applied to any size or form of business. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources. Porter's generic strategies detail the interaction between cost minimization strategies, product differentiation strategies, and market focus strategies of porters.