flesh out. Also, put flesh on the bones of. Give substance to, provide with details, amplify. For example, The editor told her to flesh out the story, or You need to put flesh on the bones of these characters. This metaphoric expression, alluding to clothing a nude body or adding flesh to a skeleton, was in the mid-1600s put simply as to flesh, the adverb out being added about two centuries later.
Survey research, which is descriptive and cross-sectional in most cases, is an important type of research in marketing. Marketing researchers often survey customers to ascertain their attitudes, preferences, and intentions.
How to Do a Market Research Survey. Market research is an important part of running a successful small business. You need to know what your customers are interested in, what they are most likely to buy and how best to serve their needs.