As shareholder [edit]. 1  Nestle nestlÃ© owns30 % Of'L, oreal orÃ©al'the world s largest cosmetics and, beauty company and its Brands, Including, garnier Maybelline and lancome lancÃ´me As Well As the. 2  Body shop storesnestle nestlÃ© Owned. 3  100 % Of alcon in.2008nestle nestlÃ© Sold 24 8 % Of alcon shares To.  the swiss pharmaceutical giant novartis
Upselling and cross-selling is the art and science of introducing customers to better and complementary products to what they are currently interested in. According to one Forrester research analyst, 10-30% of ecommerce revenues come from upselling and cross-selling.
Upselling: The customer has added a pair of sneakers from last yearâs collection to their shopping basket. Exposing them to images of similar but more expensive sneakers from the most recent collection could lead to an upsell. Cross-selling: The customer has added a pair of sneakers to their shopping basket.