Standard operating procedures can increase the value of a company. It shows a buyer that the company is process driven rather than founder driven.. When a company has well-documented SOPs, it should include them as part of its sales pitch to try and generate a valuation premium.
Pursuing the goal of becoming a professional wrestler, Mizanin joined Ultimate Pro Wrestling (UPW), where he trained in the Ultimate University. He made his in-ring debut in 2003 as The Miz. During his time with UPW, The Miz competed in UPW's Mat War's tournament, making it to the finals before losing to Tony Stradlin.
On the November 29, 2010 episode of Raw, Cole interfered in a Tables, Ladders and Chairs match for the WWE Championship between Jerry Lawler and The Miz, costing Lawler the match and helping Miz retain his title. A week later, Cole apologized, only to take it back and demand one from Lawler.