Wally Olins. Wally Olins is a brand consultant who influenced the development of iconic brands including BT and P&O. A brand is a logo or image people associate with a product or service. Olins and Michael Wolff founded an advertising company called the Wolff Olins agency.
Another possible dream meaning of worms is that you are dealing with self esteem issues. Perhaps you have just experienced something that lowered your self esteem. Maybe someone called you a name, or maybe you were rejected by someone.
In a nutshell, a lucid dream is a stage between a dream and a lucid out of body projection. Those special times during which some of us manage to gain some lucidity can be confusing to our ingenious brain. That is why it reacts by trying to adjust/modify incomprehensible for its analysis situations.