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Cavanaugh clearly was oriented on explicating on his role as a military strategist. My proposed changes would offset the perception that this is a military officerâs definition of what strategy is and what strategists do, or the notion that only military strategists are truly strategic. Thus, my counter-proposal:
A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes.