This document has been prepared as a Colorado Access specific companion document to the ANSI ASC X12N 837 Health Care Claims. (837) transaction for professional and institutional claims. The following information should be used to clarify when situational. fields and segments must be used for reporting to Colorado Access and identifies those codes and data elements, which do not. apply to Colorado Access.
You can select cost-per-click (CPC) bidding or cost-per-thousand-impressions (CPM) bidding for your banner ad. CPC bids begin at $0.01 and rise up to $100 per click and only require you to pay when someone clicks on your ad. CPM bids start at $0.25 per thousand impressions and rise to $100.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad. Don't forget to measure results. 2  At the end of the day, it's all about what your customer acquisition costs. 3  A $200,000 newspaper ads that gains 3 new customers for a $200 product is clearly a bad deal for everybody but the newspaper publisher.