flesh out. Also, put flesh on the bones of. Give substance to, provide with details, amplify. For example, The editor told her to flesh out the story, or You need to put flesh on the bones of these characters. This metaphoric expression, alluding to clothing a nude body or adding flesh to a skeleton, was in the mid-1600s put simply as to flesh, the adverb out being added about two centuries later.
Survey research, which is descriptive and cross-sectional in most cases, is an important type of research in marketing. Marketing researchers often survey customers to ascertain their attitudes, preferences, and intentions.
It does not matter how innovative or high quality the product is if you market it to a group that does not need it. Market research lets you target a specific group based on their needs and wants, so you sell directly to people who are looking for your product. You do not have to be a market research expert to analyze customer' needs and figure out how to meet them. Proper market research analyzes market size, competitors, and most importantly, demand for a product.