Old English freond friend, present participle of freogan to love, to favor, from Proto-Germanic *frijojanan to love (cf. Old Norse frÃ¦ndi, Old Frisian friund, Middle High German friunt, German Freund, Gothic frijonds friend, all alike from present participle forms).
Best Answer: Risk and more importantly return, are INVESTING terms, NOT insurance terms. Risk is the chance you take of losing your money. Return is the amount of money you GAIN. So they are opposites-the greater the risk, the greater the potential return. Think of it like going to the horse track.
Conversely, if investors want higher expected returns, they have to be willing to take more risk. Ways of evaluating risk. Most investors do not know have a quantitative measure of how much risk that they want to take. Traditional risk and return models tend to measure risk in terms of volatility or standard deviation. The Mean Variance View of Risk. In the mean-variance world, variance is the only measure of risk.