1 At least five years of education, training and/or professional experience in coaching, human resources, leadership, organization development, or a related field. 2  Openness to feedback; capacity for self-examination; willingness to challenge one's own beliefs.
Definition of firm. 1 : the name or title under which a company transacts business. 2 : a partnership of two or more persons that is not recognized as a legal person distinct from the members composing it. 3 : a business unit or enterprise.
Definition. Approach under which a firm aims to develop and market unique products for different customer segments. Usually employed where a firm has clear competitive advantages, and can sustain an expensive advertising campaign. It is one of three generic marketing strategies (see focus strategy and low cost strategy for the other two) that can be adopted by any firm.