Big Bear City has a lower percentage of people with a Bachelor's Degree than San Bernardino County and Riverside-San Bernardino-Ontario Metro, which suggests that this is a poorly educated city. Education statistics for Big Bear City only consider the 25 and older population.
The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.he company aspect of micro-environment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions.
Based on your research, develop an organizational profile for REI's marketing environment, analyzing the key environmental factors of the U.S. economy, global economy, legal and regulatory environment, socio-cultural forces, and technological forces.