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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
Bait and Switch. A deceptive sales technique that involves advertising a low-priced item to attract customers to a store, then persuading them to buy more expensive goods by failing to have a sufficient supply of the advertised item on hand or by disparaging its quality. This practice is illegal in many states under their Consumer Protection laws.