In essence, BMW is contending that truth should become the standard by which car buyers evaluate manufacturers' brand promises. A novel idea! And this idea has considerable merit, not just for automobile marketers. Companies often want to refine or even reposition their brand promise.
Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. Autism is a complex developmental disorder that appears in the first 3 years of life, although it is sometimes diagnosed much later.
1 About 10% of children with autism are also identified as having Down syndrome, fragile X syndrome, tuberous sclerosis, or other genetic and chromosomal disorders. 2  Almost half (46%) of children identified with ASD has average to above average intellectual ability. [ Read summary ] [ Read article 2  ]. ASD is almost 5 times more common among boys (1 in 42) than among girls (1 in 189). [ 3  Read article 4  ]. Studies in Asia, Europe, and North America have identified individuals with ASD with an average prevalence of about 1%.