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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
1 An example of bait is the worm used on the end of a pole to attract fish. 2  An example of bait is the poisonous trap used for killing ants in the house.  An example of bait is a sheep left out in a field in order to lure the wolf.