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Jerry Wexler, who invented the term rhythm & blues as a Billboard journalist in the late 1940s and went on to cultivate the careers of Ray Charles, Aretha Franklin and Led Zeppelin as a partner at Atlantic Records, died Friday at his home in Siesta Key, Fla. He was 91.
Due to the prejudices of the times Freed began calling the rhythm and blues records he played Rock n Roll. What is ironic that term Freed was using to make rhythm and blues more acceptable to a white audience, was slang for sex in the black community.