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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
clickbait - Computer Definition. A derogatory term for an ad or headline that entices the user to click for more information. Clickbait implies that the content is either misleading, not entirely accurate or not very informative and that the link is there merely to generate ad income.