I'm not sure where the old threads from this section get archived, but every year there's an 'accepted!' thread with people's stats. Here's the one from my year (2009) http://talk.collegeconfidential.com/georgia-institute-technology/665090-accepted-post-stats-here.html.
WRONG, WRONG, WRONG. That same revealed that, when customers stop using a product or service, the reason is almost always either bad customer service (cited by 74 percent of respondents) or poor quality (cited 32 percent of respondents). Price was only an issue for only a quarter of the respondents, and product functionality (i.e.
Wireless companies today measure voluntary churn by a monthly figure, such as 1.9 percent or 2.1 percent. This is the average number of customers who quit their service per month.Annual churn rates for telecommunications companies average between 10 percent and 67 percent.Industry retention surveys have shown that while price and product are important, most people leave any service because of dissatisfaction with the way they are treated.ireless companies today measure voluntary churn by a monthly figure, such as 1.9 percent or 2.1 percent. This is the average number of customers who quit their service per month.