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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
âIn SEO, content placed on a web site specifically for the purpose of enticing people to link to it.â. Link bait is any piece of content (a blog post, website, video, infographic) that has been created for the purpose of getting webmasters and influencers to link to it and share it on social networks.