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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
noun, plural (especially collectively) baitfish (especially referring to two or more kinds or species) baitfishes. 1. a small fish that is a source of food for a larger fish: Fishermen knew the presence of baitfish meant plenty of bass nearby. 2. Angling. any small fish, as a minnow or shiner, used as bait. Origin of baitfish.