In essence, BMW is contending that truth should become the standard by which car buyers evaluate manufacturers' brand promises. A novel idea! And this idea has considerable merit, not just for automobile marketers. Companies often want to refine or even reposition their brand promise.
Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. Autism is a complex developmental disorder that appears in the first 3 years of life, although it is sometimes diagnosed much later.
Each year approximately 3,000 to 5,000 children are born with this chromosome disorder and it is believed there are about 250,000 families in the United States of America who are affected by Down Syndrome. Sixty to 80 percent of children with Down Syndrome have hearing deficits. Forty to 45 percent of children with Down Syndrome have congenital heart disease. Intestinal abnormalities also occur at a higher frequency in children with Down Syndrome. Children with Down Syndrome often have more eye problems than other children who do not have this chromosome disorder.