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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
1. a person who fishes with a hook and line. 2. a person who tries to get something through scheming. 3. any of various large-mouthed marine fishes of the family Lophiidae, having a wormlike lure dangling from the head for attracting prey.