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Definitions for cluster sampling. Cluster sampling. Cluster sampling is a sampling technique used when natural but relatively homogeneous groupings are evident in a statistical population. It is often used in marketing research.
Probability Sampling. In probability sampling it is possible to both determine which sampling units belong to which sample and the probability that each sample will be selected. The following sampling methods, which are listed in Chapter 4, are types of probability sampling 1  : Simple Random Sampling (SRS). 2  Stratified Sampling. 3  Cluster Sampling.