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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
Bait and Hook. The Bait and Hook business model is one of the most well-known business models, and is often described as the Razor Blade model in reference to one of its leading examples. In more generic terms it is also quoted to as the Tied Products/Service business model.In essence the model consists of offering a basic product or service at a very low price (the bait), and then taking profit on recurrent sales of refills or associated products or services (the hook).ver the years the concept has been successfully copied to other industries, with leading examples like printers (the bait) and inkjet cartridges/refills (the hook); and cell phones (the bait) and air time (the hook). The video gaming industry shows another good example.