I'm not sure where the old threads from this section get archived, but every year there's an 'accepted!' thread with people's stats. Here's the one from my year (2009) http://talk.collegeconfidential.com/georgia-institute-technology/665090-accepted-post-stats-here.html.
WRONG, WRONG, WRONG. That same revealed that, when customers stop using a product or service, the reason is almost always either bad customer service (cited by 74 percent of respondents) or poor quality (cited 32 percent of respondents). Price was only an issue for only a quarter of the respondents, and product functionality (i.e.
Customer service can have a big impact on your bottom line. Itâs often said that itâs cheaper to keep existing customers than to find new ones. (Some even estimate that acquiring customers costs 6-7x more.) And itâs true: bad customer service is a key driver of churn.