Collectively, they've conjured up countess numbers of inventions that ultimately have come to pass, from airplanes, spaceships and submarines to cell phones, electronic books, robots and computer eyewear (the latter novelty is marginal; Google Glass cannot store human memories like the spectacles worn by venture altruist Manfred Macx in Charles ...
The PETA Kills Animals phenomenon was a hoax perpetrated by the Center for Consumer Freedom, a slick Washington public relations outfit that protects the interests of animal enterprise industries. They created the hoax to mitigate PETA's impact on their meat and biomedical industry clients' profit margins.
And the entire purpose of the throwing of the pie was not to hurt Shea but to get the government of Canada to change its laws and policies regarding the seal hunt. There is no difference between the motives of PETA and the motives of Al Qaeda who commit acts of violence to get Western countries to withdraw from Iraq and Afghanistan.