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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
Informal. the favorable mention of something, as in a lecture, radio show, etc.; advertisement; recommendation: The actress was happy to give her new show a plug. 9. Angling. an artificial lure made of wood, plastic, or metal, and fitted with one or more gang hooks, used chiefly in casting.