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Definitions for cluster sampling. Cluster sampling. Cluster sampling is a sampling technique used when natural but relatively homogeneous groupings are evident in a statistical population. It is often used in marketing research.
Cluster sampling examples. Example 1: Assume that a study with relatively large square fixed area plots of 50 m x 50 m had been carried out, on which all tree positions were mapped. Because the individual plots were relatively large, there were only resources available to measure \(n=10\) sample plots.