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In general terms, the principals of a corporation are the owners or investors, referred to as shareholders or stockholders. The agents of the corporation are generally considered to be the board of directors, officers or other persons the corporation authorizes to act on its behalf.
Great company culture starts with core values â An increasingly important component in strategic planning. Corporate values represent the guiding principles of the organizationâs culture, including what guides membersâ priorities and actions within the organization.alues are an increasingly important component in strategic planning because they drive the intent and direction of the organizationâs leadership. First step is to define a set of values that are clear, realistic, and hopefully not copied from someone else.