Those whoâve followed this blog â and a hearty thanks for that â know Iâve been periodically posting about the elements of the brand platform. While preparing a presentation today, I created a concise definition of the brand platform, and it occurred to me that I have never defined it as distinctly on this blog.he Branding Platform provides direction for management decision-making concerning brand-related issues and activities, and provides a framework for the creation of branding elements.
Lower back pain can have many causes, such as a pulled back muscle, disc problems, arthritis, or sacroiliac joint dysfunction. In cases where there has not been a definitive diagnosis, the next question that should be asked is: How long have you been suffering?
And because nerves stretch out from the spinal cord throughout the entire body, low back strain can cause pain in areas other than your back. Low back strain can be caused by: Extreme physical exertion. Falling. Bending or crouching repeatedly. Lifting heavy objects if you are not in shape. It can also be caused by emotional stress, improper posture, being overweight, out of shape, or sitting in the same position for long periods of time. Even a severe cough can result in low back strain. Keep in mind that low back strain can't be blamed for all back pain. There are many other causes, like slipped discs, fractures, pinched nerves, arthritis, infections, and tumors. What Does Low Back Strain Feel Like? Symptoms of low back strain include: Pain and stiffness in the back.