I'm not sure where the old threads from this section get archived, but every year there's an 'accepted!' thread with people's stats. Here's the one from my year (2009) http://talk.collegeconfidential.com/georgia-institute-technology/665090-accepted-post-stats-here.html.
WRONG, WRONG, WRONG. That same revealed that, when customers stop using a product or service, the reason is almost always either bad customer service (cited by 74 percent of respondents) or poor quality (cited 32 percent of respondents). Price was only an issue for only a quarter of the respondents, and product functionality (i.e.
How Do Online Customer Reviews Affect Your Opinion Of A Local Business? 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012) Only 12% of consumers said they take no notice of online reviews (down from 17% in 2012)