Those whoâve followed this blog â and a hearty thanks for that â know Iâve been periodically posting about the elements of the brand platform. While preparing a presentation today, I created a concise definition of the brand platform, and it occurred to me that I have never defined it as distinctly on this blog.he Branding Platform provides direction for management decision-making concerning brand-related issues and activities, and provides a framework for the creation of branding elements.
Lower back pain can have many causes, such as a pulled back muscle, disc problems, arthritis, or sacroiliac joint dysfunction. In cases where there has not been a definitive diagnosis, the next question that should be asked is: How long have you been suffering?
Back spasms may occur if you have arthritis or a ruptured disk in your spine. Arthritis in the lower back can put pressure on the spinal cord, which may cause pain in the back and the legs.