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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
People who go fishing arenât the only ones to use bait. When you hold a yard sale, place your best stuff closest to the sidewalk â to serve as bait. Bait can be anything from the worms that hide a hook to a stereo that tempts shoppers to stop and browse. Bait can also mean the act of getting someone or something to do what you want.