The business name is simply that, a name, a way to identify a business, entity, or individual. Due to the potential value of a trademark and the inherent property rights entailed within a trademark, the application for a trademark is much more complicated.
These are two separate questions. Organisms do not serve evolutionary purposes. Traits within organisms affect their survival, which might be thought of as evolutionary purpose. Even that is still not quite right. This question might better ask for ecological purpose. Ants have many such purposes. They clean up dead organisms as scavengers.
Ants can see & distinguish human beings.... Scientific research into ants has revealed that these tiny animals have very organised social lives and that, as a requirement of that organisation, they also have a very complex communication network.