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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
Specifically, bait and switch tactics are based in the idea that by advertising a certain low-priced product, consumers will first be encouraged to go to an establishment to buy that advertised product, be it a car, a pair of shoes, or a European vacation package.