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Company Profile Summary. Fitbit, Inc. is a privately-held, venture capital backed consumer products and services company that specializes in fitness tracking products.Fitbit, Inc.'s products allow users to record and view their daily routine online so that consumers can become motivated to be more active.itbit, Inc. Business Model. Privately-held Fitbit, Inc. allows consumers to track their steps & activity, upload that data wirelessly, and view their progress online. Fitbit, Inc.'s 3D motion sensor measures steps, calories burned,â¦ Continue Reading â.
The Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts.itbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services. As of March 31, 2015, Fitbit has sold over 20.8 million devices since inception.