What is an antigen? Antigen refers to any foreign substance which on entering the body  stimulates the production of antibodies in the body of the  individual as a part of the immune response.
Gen Z Defined. Gen Z consumers range from ages 2 to 19, though the target range for marketers lies from ages 11 to 16. Gen Z is the most diverse and multicultural of any generation in the U.S. -- 55% are Caucasian, 24% are Hispanic, 14% are African-American and 4% are Asian. Gen Z Beliefs.
What are the values, assumptions, and allegiances in the next, next generation? Impact 360 Institute has partnered with the Barna Group to explore Gen Z. Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways. Join us for this special unveiling of groundbreaking research on Gen Z in Atlanta, GA on January 23, 2018, or sign up to watch the live simulcast.