In British English, the term drive shaft is restricted to a transverse shaft that transmits power to the wheels, especially the front wheels. A drive shaft connecting the gearbox to a rear differential is called a propeller shaft, or prop-shaft. A prop-shaft assembly consists of a propeller shaft, a slip joint and one or more universal joints.
The researchers found that the transparency of food packaging influences snacking habits in different ways depending on the size, visual appeal and healthiness of the food it contains. And the project uncovered some counterintuitive results.
The stimuli in this case is heavily cultured to affect subjectâs response and achieve a desired consumer behavior. Decision Making Along Path To Purchase. The classical conditioning theory suggests that product packaging directly influences a consumers perception of the product.