The total driving time is 7 hours, 3 minutes. Your trip begins in Phoenix, Arizona. It ends in Durango, Colorado. If you're planning a road trip, you might be interested in seeing the total driving distance from Phoenix, AZ to Durango, CO. You can also calculate the cost to drive from Phoenix, AZ to Durango, CO based on current local gas prices and an estimate of your car's best gas mileage.
Price point refers to the retail price charged for an item, and the way consumers interact with this price. If a price point is...
Thus, prices such as $1.99 are associated with spending $1 rather than $2. The theory that drives this is that lower pricing such as this institutes greater demand than if consumers were perfectly rational. Psychological pricing is one cause of price points.he theory of psychological pricing is controversial. Some studies show that buyers, even young children, have a very sophisticated understanding of true cost and relative value and that, to the limits of the accuracy of the test, they behave rationally.