Those whoâve followed this blog â and a hearty thanks for that â know Iâve been periodically posting about the elements of the brand platform. While preparing a presentation today, I created a concise definition of the brand platform, and it occurred to me that I have never defined it as distinctly on this blog.he Branding Platform provides direction for management decision-making concerning brand-related issues and activities, and provides a framework for the creation of branding elements.
Lower back pain can have many causes, such as a pulled back muscle, disc problems, arthritis, or sacroiliac joint dysfunction. In cases where there has not been a definitive diagnosis, the next question that should be asked is: How long have you been suffering?
Causes and Risk Factors. The exact cause of pain may be difficult to identify because it can originate in soft tissue, bone, discs or nerves. People who smoke or work at jobs that require repetitive or heavy lifting or involve vibration from vehicles or industrial machinery are more likely to develop low back pain.