Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
That depends on whether you're talking about America or Australia and (between some places) whether or not daylight saving time is in effect. In America, Eastern Standard Time is one hour ahead of Central Standard Time. In Australia, Eastern Standard Time is a half hour ahead of Central Standard Time. New York is one hour ahead of Regina, Saskatchewan in December, but it's two hours ahead in June. In December, Southampton Island is an hour ahead of Chicago, but they're on the same time in June.