Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Eastern Daylight Time is four hours behind the Coordinated Universal Time standard, written as an offset of UTC - 4:00. That means to find the standard time in the zone you must subtract four hours from Coordinated Universal Time. Territories observing the time zone are primarily in North America and the Caribbean.