The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
In 1963, Knight co-founded Nike under the name Blue Ribbon Sports with a $500 investment from his former track coach, Bill Bowerman. He made his first sales by going to track meets and selling the shoes from the trunk of his Plymouth Valiant. As of Aug. 4, Forbes estimated his net worth at $23.9 billion.