The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Jordan signed a minor league baseball contract with the Chicago White Sox. He reported to spring training and was assigned to the team's minor league system on March 31, 1994. Jordan has stated this decision was made to pursue the dream of his late father, who had always envisioned his son as a major league baseball player. The White Sox were another team owned by Bulls owner Jerry Reinsdorf, who continued to honor Jordan's basketball contract during the years he played baseball.