Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
The Eastern Time (ET) or Eastern Standard Time (EST) is also known as North American Eastern Standard Time. It is the time zone that pertains to the east coast of North America. The clock time in the Eastern Time is based on the mean solar time of the 75th meridian west of the Greenwich Observatory in London.