The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Michael Jordan liked the concept and inked with the then only 12 year old Oregon based brand. While Michael Jordan would wear the Air Jordan 1 in his rookie season, he did start out his NBA career in the Nike Air Ships before donning his first signature shoe. Much attention was brought to Jordanâs feet when the NBA began fining Michael $5,000 a game for wearing shoes that did not fit within the NBAâs uniform policy.