Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Eastern Standard Time, the time zone used by all of the East Coast of North America, is formulated as GMT - 5.. This means that East Coast time in the United States, Canada and parts of the Caribbean is five hours behind standard Greenwich Mean Time.