Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Best Answer: Eastern Time Zone. coast of North America and the west coast of South America. Its time offset is â5 hrs GMT or UTCâ5 during standard time and UTCâ4 during daylight saving time. The clock time in this zone is based on the mean solar time of the 75th meridian west of the Greenwich Observatory. In the United States and Canada, this time zone is generally called Eastern Time (ET). Specifically, it is Eastern Standard Time (EST) when observing standard time (winter), and Eastern Daylight Time (EDT) when observing daylight saving time (summer).