Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Eastern Daylight Time is four hours behind the Coordinated Universal Time standard, written as an offset of UTC - 4:00. That means to find the standard time in the zone you must subtract four hours from Coordinated Universal Time. Territories observing the time zone are primarily in North America and the Caribbean.