In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
Is Amazon a Value Innovation Company?: It has many of the hallmarks: Jeff Bezos founded the company July 5, 1994 and remains the CEO today. The vision and strategy have been clear and consistent for 20 years. Bezos IS the innovation champion. Has brought a totally new business model to the retail world. Brings exceptional value to the consumer (Amazonâs Most Important Customer)