Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
A large portion of the viewing audience lives in the Mountain Time Zone which does help alleviate some of the issues that the United States faces. Much of the time changes are handled by showing pre-recorded programs on local time. The following regions in Canada are some observing Eastern Standard Time: 1  Ontario, the whole location uses EST except some western areas like the Thunder Bay although Atikokan is included in the timing. 2  Quebec. 3  East/Central Nunavut uses EST.