The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Nike's Jordan Brand, which signed Westbrook to a deal in 2012, is releasing Westbrook's first signature shoe in 2015. Westbrook added deals with Zenith watches and Subway in 2014.Westbrook was the creative director of True Religion's 2015 spring campaign.He also starred in the brand's TV ads.e finished fourth in the MVP voting and became the first player since Michael Jordan in 1989 to record double-digits in points, rebounds and assists in four straight games. He finished the season with career-highs for points, rebounds, assists and steals.