Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Central Standard Time CST UTCâ06:00 year-round (no DST) Saskatchewan (most of the province) (see Lloydminster, and Creighton, above) Eastern Time Zone. Eastern Standard Time EST UTCâ05:00 and Eastern Daylight Time EDT UTCâ04:00. Nunavut east of 85Â° West, and; all communities in the Qikiqtaaluk Region except Resolute; Ontario