Horse racing. Horse racing has perhaps the most glamorous image of all so-called animal 'sports' (especially when compared to the visually obvious cruelty of rodeos)... Such is the allure of horse racing that major race-meets such as the Melbourne Cup are even 'celebrated' with public holidays.
Behavior modification has been found to be successful in treating disorders like attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), phobias, separation anxiety, generalized anxiety disorder (GAD), disruptive behavior and autism, among other conditions.
The first use of the term behavior modification appears to have been by Edward Thorndike in 1911. His article Provisional Laws of Acquired Behavior or Learning makes frequent use of the term modifying behavior. Through early research in the 1940s and the 1950s the term was used by Joseph Wolpe's research group.