Horse racing. Horse racing has perhaps the most glamorous image of all so-called animal 'sports' (especially when compared to the visually obvious cruelty of rodeos)... Such is the allure of horse racing that major race-meets such as the Melbourne Cup are even 'celebrated' with public holidays.
Behavior modification has been found to be successful in treating disorders like attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), phobias, separation anxiety, generalized anxiety disorder (GAD), disruptive behavior and autism, among other conditions.
Over the years, behavior analysis gradually superseded behavior modification; that is, from simply trying to alter problematic behavior, behavior analysts sought to understand the function of that behavior, what antecedents promote and maintain it, and how it can be replaced by successful behavior.