The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Air Jordans's red and black Chicago Bulls colors, instead of being merely trim, dominated the shoe. The look shocked the world. Because they didn't conform with other NBA shoes, Air Jordans were originally banned by the NBA. Jordan wore them anywayâand was hit with a $5,000-per-game fine, which Nike sprung for.ut in 1985, Nike became a household name when it made possibly the smartest business decision ever in the history of capitalism: signing a player named Michael Jordan, fresh off his rookie campaign, to a shoe endorsement deal.