The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Adidas is on a mission to fix their image, according to the Wall Street Journal. In 2014, Adidas fell behind Under Armour as the second biggest sportswear company in the U.S., and they have made big mistakes that hurt the company. According to WSJ, one of the biggest mistakes was passing up the opportunity to sign Michael Jordan when he entered the NBA in 1984. A University of North Carolina basketball star named Michael Jordan wanted a sponsorship deal with Adidas when he went professional, say people familiar with the matter.