Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Liability from an insurance perspective contemplates fault arising from negligence. A person at fault is liable to another for damages because of his or her actions or failure to act, also known as an omission. Types of liability damages include 3rd party property damage, bodily injury, and personal injury.