Cohorts in Marketing. Similar to demographics, cohorts use quantifiable descriptors to identify target markets. Demographics, however, are the quantifiable descriptors themselves, such as the aforementioned age and household income.
The highest peaks are over 2,000 m (6,600 ft). Beijing Municipality consists of six city districts (previously eight, see Xuanwu and Chongwen), eight suburban districts and two rural counties. It covers a total area of 16,807.8 km2 (6,489.5 sq mi).
Language: Chinese in various dialects, the chief of which is Mandarin. Religion: nonreligious majority; Buddhist and Taoist minorities. Currency: yuan. Capital: Beijing. Pop: 1 349 586 000 (2013 est). Area: 9 560 990 sq km (3 691 502 sq miles)