Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
A derivative that will/may be settled other than by the exchange of a fixed amount of cash or another financial asset for a fixed number of entityâs own equity instruments; Financial Liability. A financial liability is defined as one of the following type of liabilities as per the Accounting Standards: A contractual obligation