Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Rule One: Protect Yourself and Limit Your Liability. In general, a lot of liability can arise from any business, including real estate. The types of liability are numerous, including liability from defaulted loans or legal liability from accidents on the business property. Limited Liability Entities vs. Partnerships.