Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Generally, liability refers to the state of being responsible for something, and this term can refer to any money or service owed to another party. Tax liability, for example, can refer to the property taxes that a homeowner owes to the municipal government or the income tax he owes to the federal government.