Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
Regardless, it was a big deal to have the president enjoying your brand of coffee, and in the days after Rooseveltâs visit, three different coffee companies in Nashville ran ads in the Banner claiming it was their java, not Maxwell Houseâs, that Teddy liked.