Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Insurance comes in many forms, but the most common types of policies covering lawsuits include: General liability insurance â also known as an umbrella policy, a general liability policy protects against common legal issues due to accidents, injuries, and claims of negligence.