Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
indirect liability. 1  situation in which responsibility for payment or satisfaction may arise in the future. An example is cosigning a loan for another party. 2  potential obligation, one that may eventually occur depending on some future event beyond the control of the company; also called contingent liability.