Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Types of Liabilities. Liabilities imply a duty or responsibility to pay on demand or on an occurrence of certain transaction or event. Liabilities also arise from borrowings which may be made to improve business or personal income and are paid back over an agreed period of an interval, which may be of the short period or long period.