Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
This improvement boosted instant coffee use from one out of every 16 cups of coffee consumed domestically in 1946 to one out of every four cups in 1954. In 1963, Maxwell House began marketing freeze-dried granules, which reconstituted into a beverage that tasted more like freshly brewed coffee.