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The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.eso environment â the industry in which a company operates and the industryâs market(s). Macro (national) environment-larger societal forces that affect the microenvironment.
1 Threats. 2  Marketing Micro-environment â the factors that influence directly the ability of the company to achieve an offer standard desired by the customers. 3  Marketing Macro-environment â factors that affect the society as a whole and influence the company indirectly. 4  The general vision of the company.