However, the most susceptible variable in blood testing for alcohol levels is determined by the actual methodology of the blood drawing. First and perhaps most obvious, the sample is at risk of alteration by an alcohol swab before the needle is inserted.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries. There are important studies about alcohol advertising published, such as J.P. Nelson's in 2000.
The line between soda and booze marketing is getting about as blurry as a Sunday morning hangover. Witness the debut ad for Pepsi's new 1893 premium soda brand, which uses a sommelier character who peddles the beverage like a fine whiskey or wine. The ad is meant to be humorous. But it underscores a serious marketing strategy by PepsiCo, which is trying tap into the mixology trend.