Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Legal Types of Liability By Rebekah Worsham; Updated June 16, 2017 Legal liability is the duty for an individual or company to perform a designated act or duty as a result of a particular law or contract. The definition of legal liability is somewhat broad and applies to several types of liabilities, all of which offer legal recourse for failure to perform. Absolute Liability Absolute liability, sometimes referred to as strict liability, is primarily found in cases of defective products or services.