Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Liability insurance is composed of the following coverage types: 1  Bodily injury coverage â pays for injuries suffered by others in an accident you caused. 2  Property damage coverage â pays for damage you cause to another person's property (typically their vehicle) in an accident.