Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
Inspired by his success Cheek quit his job and formed a wholesale grocery distributor with partner John Neal, The Nashville Coffee and Manufacturing Company, specializing in coffee with Maxwell House Coffee, as it came to be known, as the central brand. Later the Nashville Coffee and Manufacturing Company was renamed the Cheek-Neal Coffee Company.