Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Financial Liability. A financial liability is defined as one of the following type of liabilities as per the Accounting Standards: A contractual obligation; To deliver cash or another financial asset to another entity; To exchange financial assets or financial liabilities with another entity under conditions that are potentially unfavourable to the entity