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The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.eso environment â the industry in which a company operates and the industryâs market(s). Macro (national) environment-larger societal forces that affect the microenvironment.
Introduction. Firms are affected by lots of different things; a firm's marketing environment is made up of all of the things that affect the way it operates. Some of the factor's in a firm's marketing environment can be controlled by the firm but some are uncontrollable.Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors.A firm's marketing environment can be spilt into three parts: internal environment, macro environment and micro environment.irms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. A firm's marketing environment can be spilt into three parts: internal environment, macro environment and micro environment.