However, the most susceptible variable in blood testing for alcohol levels is determined by the actual methodology of the blood drawing. First and perhaps most obvious, the sample is at risk of alteration by an alcohol swab before the needle is inserted.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries. There are important studies about alcohol advertising published, such as J.P. Nelson's in 2000.
Study: alcohol companies target young drinkers through social media. The industry is increasing its use of social network websites. Alcohol companies are marketing to younger drinkers through ad campaigns with more social media, according to a report released last week. The report, put out by the Center for Digital Democracy and the Berkeley Media Studies Group, said in one example, Heineken targeted Puerto Rican youth in a new digital marketing campaign.