So we set out to find the longest words in the English language, while trying to skirt some of the linguistic train wrecks that are out there (see Pepsi's 1973 advertising buzzword: Lipsmackinthirstquenchinacetastinmotivatingoodbuzzincooltalkinhighwalkinfastlivinevergivincoolfizzin).
FLOCERT is the independent company that operates Fairtradeâs certification system. It checks that raw materials and products carrying the FAIRTRADE Mark comply with the Fairtrade Standards, and that producers receive the Fairtrade Premium and Fairtrade Minimum Price.
FLOCERTâs auditors are usually located in the countries and regions where Fairtrade farmers and workers live. Highly qualified, they are also familiar with local cultures, languages and legal systems.