Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
A can of Maxwell House French Roast Decaffeinated, circa 1992. Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods, parent company of General Foods Corporation. Introduced in 1892, it is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. 2007) second behind Folger's, which is now manufactured by The J.M. Smucker Co.