In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
It's one of the most iconic photos in American business. A ragtag group of bearded weirdos assembled for a family portrait in Albuquerque. It's a trick question. You're supposed to answer no â because well, look at those people â but then you learn it's a company portrait of Microsoft from 1978. It was taken just before the then startup left Albuquerque for Seattle. (Microsoft couldn't find anyone willing to move to New Mexico.) Early employee Bob Greenberg, pictured in the middle, won the free portrait after calling in a radio show and guessing the name of an assassinated president.