Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
The Eastern Time (ET) or Eastern Standard Time (EST) is also known as North American Eastern Standard Time. It is the time zone that pertains to the east coast of North America. The clock time in the Eastern Time is based on the mean solar time of the 75th meridian west of the Greenwich Observatory in London.