In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
This chapter is a free excerpt from Instagram: How a Photo-Sharing App Achieved a $1 Billion Facebook Buyout in 18 Months. Instagram was invented by Kevin Systrom and Mike Krieger. According to Systroms explanation on the question and answer site Quora, Instagram evolved from a multi-functional iPhone application called Burbn, which was inspired by ideas from FourSquare, a location-based social media site, and the popular game Mafia Wars.