The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
When did Michael Jordan come up with the idea to make Jordan shoes? He didn't come up with it. Nike had been trying to create a basketball shoe in the 1980s and needed someone to be the face of a brand and it happened to be him. He was aâ¦lso very good in college and all throughout his NBA rookie season.