When negotiating the terms of a M&A transaction, it is not only important to detail the price, terms and conditions to closing, but also the post-closing rights and obligations of the parties. Considering the benefits for both parties of a holdback escrow should be part of those negotiations.
1950: Hobery changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Charmin releases a toilet paper television commercial featuring the Delta Queen.
The Strength of Going Soft. In the early 1900s, toilet paper was still being marketed as a medicinal item. But in 1928, the Hoberg Paper Company tried a different tack. On the advice of its ad men, the company introduced a brand called Charmin and fitted the product with a feminine logo that depicted a beautiful woman.