The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
$104,765 for Michael Jordan's shoes. The shoes Michael Jordan wore in his famous Flu Game sold for $104,765 early Thursday morning, shattering the record price paid for a pair of game-worn shoes in any sport. Despite battling flu-like symptoms that nearly forced him to miss the game, Michael Jordan scored 38 points to rally Chicago past Utah in Game 5 of the 1997 NBA Finals.