Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Eastern Time Zone (ETZ) is the generic name for this time zone in the United States of America and Canada. EST and EDT are the specific terms used when standard time and daylight saving time are observed respectively.