Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Currently Eastern Standard Time (EST), UTC -5 Daylight saving time (Eastern Daylight Time (EDT), UTC -4) starts March 11, 2018 The IANA time zone identifier for Canada is America/Toronto. Read about Canada in Wikipedia