Horse racing. Horse racing has perhaps the most glamorous image of all so-called animal 'sports' (especially when compared to the visually obvious cruelty of rodeos)... Such is the allure of horse racing that major race-meets such as the Melbourne Cup are even 'celebrated' with public holidays.
Behavior modification has been found to be successful in treating disorders like attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), phobias, separation anxiety, generalized anxiety disorder (GAD), disruptive behavior and autism, among other conditions.
One of the first researchers to study behavior modification was a Russian physiologist named Ivan Pavlov. In the early 1900s, Pavlov discovered that animals could be taught to react in a certain way by connecting a desired behavior with a specific type of positiveor negative reinforcement.