Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
It is important to note that the capital of the United States, Washington, D.C., also observes only the Eastern Time as it falls under this zone. The Eastern Standard Time in US and Canada are 5 hours behind the UTC during winter, it is known as Eastern Standard Time (EST); EST is UTC â 5. During daylight saving period in summer, ET is 4 hours behind the UTC time. It is called Eastern Daylight Time (EDT); EDT is UTC-4.