Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
It is important to note that the capital of the United States, Washington, D.C., also observes only the Eastern Time as it falls under this zone. The Eastern Standard Time in US and Canada are 5 hours behind the UTC during winter, it is known as Eastern Standard Time (EST); EST is UTC â 5. During daylight saving period in summer, ET is 4 hours behind the UTC time. It is called Eastern Daylight Time (EDT); EDT is UTC-4.