The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the Wings logo, which had been a feature of the Air Jordans I and II. In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers ' owned Bugs Bunny.