Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Best Answer: Eastern Time Zone. coast of North America and the west coast of South America. Its time offset is â5 hrs GMT or UTCâ5 during standard time and UTCâ4 during daylight saving time. The clock time in this zone is based on the mean solar time of the 75th meridian west of the Greenwich Observatory. In the United States and Canada, this time zone is generally called Eastern Time (ET). Specifically, it is Eastern Standard Time (EST) when observing standard time (winter), and Eastern Daylight Time (EDT) when observing daylight saving time (summer).