The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Rating Newest Oldest. Best Answer: The Air Jordan is a brand of Nike basketball shoes named after Michael Jordan. Jordan signed the deal with Nike in 1984. In 1987, Nike introduced a logo depicting Jordan doing a slam dunk. The shoes sold well from the start, and remain lucrative for Jordan (who earned $33 million from the deal in 2003) and Nike ($500m in 2003).