Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
The Eastern Standard Time, abbreviated EST, refers to the standard time on the 5th time zone west of the Greenwich Meridian. This time zone is reckoned 75 degrees west of the Greenwich and it encompasses most of the eastern parts of the United States. It is also the timezone used in Canada, the Caribbean, and in a few countries of South America.