The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Nike worriedly included a clause that allowed the company to cancel the deal if sales of the shoe were insubstantial. In his first season Jordan wore a pair of black and red Nikes, and the company launched a commercial version of the shoe. The Air Jordan shoe included a silhouette of Jordan preparing to dunk that became called the Jump Man. Michael established himself as one of the greatest players in NBA history, and the shoe quickly came to dominate the market. Not only did Nike have a star player, but it aggressively marketed and promoted the shoes. The Air Jordan advertising campaign became ...