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1 The Net Promoter Score is a single number that can be tracked from week to week and month to month, just like net profit. As with net profit, of course, a companyâs Net Promoter Scores can be broken down however you wishâby business line, by store, by product, even by individual customer-service rep.  Ease of use.
It is completely logical that an investment analyst would take Net Promoter Score into consideration when conducting due diligence and generating projections relating to a companyâs profitability. The comment about the metric serving merely as the starting point is spot on. With the metric, a company can measure its success (or lack thereof) in improving the customer loyalty of its customer base. We know through extensive work with companies, both in the U.S. and abroad, that NPS is an emotional score.