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Royal Canin was founded in 1968 in France by a veterinarian who wanted to produce a science-based pet food. After much growth and a series of sales, Royal Canin was purchased by Mars, Incorporated in 2001. Their global headquarters is still in France and the food is sold around the world. In the United States their headquarter is in St. Charles, Missouri. They have manufacturing facilities in Missouri and South Dakota.
He closed his veterinary practice to concentrate on manufacturing and distributing the feed. An extruder was imported from the U.S. and Royal Canin became the first manufacturer of dry pet food in France and the first European company to use an extruder. The target market was primarily breeders and German Shepherd associations; television advertising was used to promote the product, something which was not being undertaken by competitors.