Called the Heart Stone, Rose Quartz may have been used as a love token as early as 600 B.C. and is still an important talisman of relationships. It is quite effective in attracting new love, romance and intimacy, or in developing a closer bond with family or friends.
The definition of inchoate is something that has just started or is partially begun, but that hasn't fully developed yet. An example of something that would be described as inchoate is a new fledgling organization that has not yet developed all the way. inchoate. inchoate.
Truth to tell it's all a bit inchoate but they have a cool designer on board--who needs a bit of disciplining over things like the aforesaid over-enthusiastic and over-long introductory graphics display plus adjustable text plus the concept of viewers not having to break their necks to read sideways text.