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First, letâs define each of these terms: 1  Push System: is a system in which we produce goods based on our best projections of what the market wants. 2  Pull System: is a system in which the production of goods is initiated by the person or organization who consumes that good.
Push and pull strategies are promotional strategies used to get the product to its target market. Differentiate between push and pull strategies as part of a product's promotional mix. A push strategy places the product in front of the customer to make sure the consumer is aware of the existence of the product.