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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
Donât laugh; these people exist. You can see the little pieces of pepper inside the cracker. It does seem to look a bit like a little square of pepper jack cheese, with the bits of green and red peppers spread throughout, although some of the crackers had barely any visible peppers. They seem to be paler than normal Cheez-Its.