The goals of awareness advertising do not usually involve making money in the short term. Awareness advertising seeks to increase the name recognition of your small business in the minds of consumers across your target market area.
The adjective SHALLOW has 3 senses: 1. lacking physical depth; having little spatial extension downward or inward from an outer surface or backward or outward from a center. 2. not deep or strong; not affecting one deeply. 3. lacking depth of intellect or knowledge; concerned only with what is obvious. Familiarity information: SHALLOW used as an adjective is uncommon. â¢ SHALLOW (verb). The verb SHALLOW has 2 senses: 1. make shallow. 2. become shallow. Familiarity information: SHALLOW used as a verb is rare.
Most people, thinking of the shallow definition, believe that they are not ethnocentric, but are rather open minded and tolerant.. However, as explained below, everyone is ethnocentric, and there is no way not to be ethnocentric... it cannot be avoided, nor can it be willed away by a positive or well-meaning attitude. To address the deeper issues involved in ethnocentrism calls for a more explicit definition.