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An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. While there are many considerations when negotiating the type of transaction, tax implications and potential liabilities are the primary concerns.
Chapter 15: Selling a Business: Asset vs. Stock Sale. The purchase price of a business can depend on whether or not the sale is a. stock or asset sale. For corporations, sellers always want to sell stock, while. buyers always want an asset sale. While contingent liabilities are a factor, the sale preference by the buyer and seller is almost always contingent.