Evaluation of the Lateral Performance EG5736_052908 Of Let-In Bracing and Mixed Bracing Systems NAHB Research Center 3 May 2008 holddowns and stud strapping. Configurations 13 and 14 were used to evaluate the performance of perforated interior gypsum shear walls with let-in bracing. Configurations 15-18
Fourth market. Refers to the practice of institutional investors trading large blocks of securities directly to avoid brokerage commissions. See: Instinet. Fourth Market. The over-the-counter market for the sale of listed securities between institutional investors. For example, if a mutual fund sells stock in Google to a hedge fund without going through an exchange, the transaction is said to occur on the fourth market.
In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same.