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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
Traisman worked for Kraft Foods on the teams that created Cheez Whiz and individually packaged cheese slices in the 1950s. He became a division director of food research with responsibility for cheese and related projects.raisman worked for Kraft Foods on the teams that created Cheez Whiz and individually packaged cheese slices in the 1950s. He became a division director of food research with responsibility for cheese and related projects.