Focus groups therefore allow relatively in-depth discussions to be conducted with a small group of people from the target population on issues important to a particular study (Kahn & Manderson 1992) and have the potential to allow a wide range of responses to be collected (Watts & Ebbutt 1987).
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But while San Francisco residents can bring large pieces of polystyrene to a transfer station free of charge, it rarely gets recycled. The problem, says Robert Reed, a local project manager for Recology, a company that helps cities manage solid waste, is that few people bother to bring in their Styrofoam, and when they do, it's usually not in good enough condition to be repurposed.