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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
Cheez Whiz is one of a number of processed cheese foods, a category including some types of individually wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan.heez Whiz can also be found in Handi Snacks products such as Ritz Cheez Whiz 'n' Crackers in Canada. Cheez Whiz was reformulated in the early 21st Century. The new formula is used for Cheez Whiz Light (15.5 oz) as well as the Original Big Cheese (15 oz). The products' jars were also widened to allow dipping.