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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
It is marketed in Canada, Mexico, the Philippines, the United States and Venezuela. Cheez Whiz is one of a number of processed cheese foods, a category including some types of individually wrapped cheese slices.These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan.heez Whiz is one of a number of processed cheese foods, a category including some types of individually wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan.