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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
A saturated solution is one that can simply hold no more solute. You can make a saturated solution of salt water, for example, by just adding more and more salt to a glass until it can't dissolve any more and starts to remain on the bottom in solid form. An unsaturated solution, then, CAN hold more solute, if you add more.