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DEMAND CHARACTERISTIC. Demand characteristics refers to a problem which can distort research. Demand characteristics as used in experimental psychology, refers to unintended features of the experiment which affect the results, thus compromising the internal validity of the study.
A demand curve is considered inelastic when it is not very sensitive to price changes. More specifically, a one percent change in price will result in less than a one percent change in quantity demanded, that is, price elasticity between zero and negative one (not inclusive of zero and negative one).