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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
1 Saturation is what gives you rich, bright colors, like those in the rainbow or on the color wheel. Pale colors (tints), dark colors (shades), and muted colors (tones) are less saturated.  Lightness indicates how close a color is to white or black, regardless of the color.