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DEMAND CHARACTERISTIC. Demand characteristics refers to a problem which can distort research. Demand characteristics as used in experimental psychology, refers to unintended features of the experiment which affect the results, thus compromising the internal validity of the study.
Demand: Demand is the global market value that expresses the purchasing intentions of consumers. The demand curve shows the quantity of a specific product that individuals or society are willing to buy according to its price and their income. This curve shows an inverse relationship between price and quantity demanded giving it a downward slope. The reason why this happens is known as the law of demand: ceteris paribus, and considering ordinary goods, the higher the price the lower the quantity demanded, and vice versa.