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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
A good way to check to see if a brand dominates your product category is to search for your product keyword in Amazon and see if any brands catch your eye. If you recognize any brands on the first page then it is not a good sign. It is okay to see a brand on the first page if it is not your exact product.