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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
One variety, though, has an EU protected designation as of 1996 (West Country farmhouse Cheddar cheese - PDO), and it is possible overtime that other regional varieties may apply as well. The only cheese-maker maker actually in Cheddar, Somerset is the Cheddar Gorge Cheese Company, founded in 2003 (extant as of 2011.)