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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
For the credit reporting agency, see ChexSystems. Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by St. Louis, Missouri-based Ralston Purina, and the Chex name reflects the checkerboard square logo of Ralston Purina. The product line was part of the spinoff of the Ralston portion of Ralston Purina into Ralcorp in 1994.