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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
I'm a cheese eater, sweetheart, and I love cheese, but Whiz is not cheese, says owner Vonda Bucci, 75. It's a lot of grease and coloring.. We won't do it. We will not carry Cheez Whiz, said Jack Mullan, 50, co-owner of popular Leo's Steak Shop in Folcroft.And customers never complain.rue, Whiz is king at Pat's and Geno's, those legendary South Philly sites at Ninth and Passyunk. During the Pennsylvania primary, Comedy Central's Stephen Colbert said their feud was fiercer than the Democrats' - and showed a sandwich dripping with Whiz.