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GLOBAL STRATEGY. Global strategy on the micro level pertains to the allocation of a company's resources in a manner that will take advantage of profit opportunities outside of domestic markets. In its broadest interpretation, that definition encompasses activities such as overseas manufacturing, foreign investing, and importing.
1 1. 2  What is international strategy?  3 An international strategy is a strategy through which the firm sells itsgoods or services outside its domestic market (Hill 378). And what are the costs?Benefits of a global strategy The business case for achieving a global strategy is based on one or more of thefactors set out below-see academic research by Theodore Leavitt, Sumanthra Ghoshal, Kenichi Ohmae, GeorgeYip and others.