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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
âNowadays saturation campaigns are a necessity to push the product and make sure it scores big on the all-important opening weekend.â âThis must be in part the result of the saturation coverage of the war in the media.â