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Definition: Moleskine is a brand of notebook that comes in various formats, sizes, and papers. The covers are usually black leather (some special editions have silk, for instance, and diaries come in red) and there is an elastic band for keeping it closed.
The intangible value Moleskine has is called brand equity. It is why we choose certain brands over others. They stand for something. They say something about us. And that is why people are willing to pay more to elicit that positive feeling. PS: Moleskine was established in 1997 by Italian publisher Modo&Modo. It's doubtful that those legends above have ever used a Moleskine-branded notebook in their lifetime.