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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
After youâve identified your primary market, your advertising should match that focus. Research your market. Knowing your target audience is critical: Your ads wonât work if they donât appeal to what your potential customers want or need. Research and find out as much as possible about the people you want to sell to.