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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
In Italy, Cheezels are known under the name 'Yonkers', also owned by MondelÄz International. The snack has no slogan, and features a mascot named 'Yonky', after the snack.However, Yonky's catchphrase is 'Yonk!' which could be considered the slogan.n Italy, Cheezels are known under the name 'Yonkers', also owned by MondelÄz International. The snack has no slogan, and features a mascot named 'Yonky', after the snack.