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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
Answers. Best Answer: The companyâs brands include KelloggâsÂ®, KeeblerÂ®, Pop-TartsÂ®, EggoÂ®, Cheez-ItÂ®, Nutri-GrainÂ®, Special KÂ®, Rice KrispiesÂ®, MurrayÂ®, AustinÂ®, Morningstar FarmsÂ®, Famous AmosÂ®, CarrâsÂ®, PlantationÂ® and Ready CrustÂ®.