The air is still fresh; hardy foreigners can head to the beaches on the Lido (where some businesses are still closed). May is really the best month for seeing Italy, with its sunshine, comfortable temperatures and flowers (not so many of these in Venice, of course). Good points: sunshine; comfortable climate.
Weddings are a heightened example of what sociologist Erving Goffman called front stage behavior. Goffman viewed social life as something akin to a performance, where we attempt to manage the impressions we make to others.
However, the focus of a social psychologist is on individual behavior, not that of the whole group as a sociologist would study. In that regard, social psychologists examine how individual actions, thoughts, and choices are influenced by the actions, thoughts, and choices of the larger society.