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First, letâs define each of these terms: 1  Push System: is a system in which we produce goods based on our best projections of what the market wants. 2  Pull System: is a system in which the production of goods is initiated by the person or organization who consumes that good.
Push and pull strategies are promotional routes to market. Either by the product being pushed towards customers or your customers pulling the product through the retail chain towards them. How to use the Push and Pull model. There are many advantages and disadvantages of both models, as it depends on your business. For instance, manufacturers tend to use a push strategy for finding distributors to promote their products. For example, Mars who manufacture chocolate bars, sell via distributors.