How to Calculate Worth for a Customer Base. Not every customer deserves star status, but knowing what your business's average customer is worth is priceless information. Understanding the worth of your entire base will help you better clone clients and give you good tips for finding where those hidden gems are. Your marketing department can streamline and target possible pools of quality customers just by understanding the dynamics of the base you have now. Assigning clients a dollar value will help you set and reach sales goals and meet your growing customer base's needs. 1. Collect annual customer purchasing information.
LG builds the GE french Door refrigerator and the GE Harmony washer. The LG gas range is built for them by GE. An LG sales/servicer told me this just a week or two ago as I was in the market for a new refrigerator. He works on them everyday so I believe what he tells me.
Hotpoint was another. While GE manufactures some of its own appliances, and owns other companies which manufacture THEIR own appliances, some appliances are made by Matsushita (parent company of Panasonic) and GE has paid to put their company brand on the products they sell. NEC was another one; don't know if it still is. GE not only manufactures electric and electronic devices, but also aircraft engines, plastics, and even information systems, not to mention its own credit company which finances purchases and mortgages completely unrelated to their products.