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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
However, with mediated transport, the rate of diffusion increases as concentration increases up to a point, and then there is no further increase in rate with increasing concentration (red (B) and blue (C) curves). At this point, we say the system is saturated.