The goals of awareness advertising do not usually involve making money in the short term. Awareness advertising seeks to increase the name recognition of your small business in the minds of consumers across your target market area.
The adjective SHALLOW has 3 senses: 1. lacking physical depth; having little spatial extension downward or inward from an outer surface or backward or outward from a center. 2. not deep or strong; not affecting one deeply. 3. lacking depth of intellect or knowledge; concerned only with what is obvious. Familiarity information: SHALLOW used as an adjective is uncommon. â¢ SHALLOW (verb). The verb SHALLOW has 2 senses: 1. make shallow. 2. become shallow. Familiarity information: SHALLOW used as a verb is rare.
Cursory and its synonyms superficial and shallow all mean lacking in depth or solidity - but these words are not used in exactly the same way in all cases. Cursory, which comes from the Latin verb currere (to run), implies speed and stresses a lack of attention to detail. While cursory suggests a lack of thoroughness, superficial implies a concern only with surface aspects or obvious features.