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Market saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.arket saturation exists in a given industry when the available supply of goods equals or falls short of customer demand. A variety of factors, including more competition, lower market need and obsolescence, contribute to saturated conditions.
Saturated means that there are ONLY carbon-carbon single bonds. Unsaturated means there are at least one carbon-carbon double bond. Saturated substances are: less reactive (as it only has single bonds), stronger dispersion forces, thus higher melting points then unsaturated substances---but still quite low.