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An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. While there are many considerations when negotiating the type of transaction, tax implications and potential liabilities are the primary concerns.
DEFINITION of 'Sale'. 1) In general, a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money.2) An agreement between a buyer and seller on the price of a security. Next Up.) In general, a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security. Next Up.