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From Wikipedia, the free encyclopedia. Cheez-It is a cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm (1.0 by 0.95 inch) rectangular crackers made with wheat flour, vegetable oil, sharp cheddar cheese, salt, and spices.
Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay.