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DEMAND CHARACTERISTIC. Demand characteristics refers to a problem which can distort research. Demand characteristics as used in experimental psychology, refers to unintended features of the experiment which affect the results, thus compromising the internal validity of the study.
Demand elasticity is the sensitivity of the demand for a good or service due to a change in another factor. There are many factors that influence a change in demand elasticity. These factors include price, income level and availability of substitutes. One factor that can affect demand elasticity of a good or service is its price level. For example, the change in the price level for a luxury car can cause a substantial change in the quantity demanded.