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The product was introduced in 1921 by the Green and Green company of Dayton Ohio; a series of corporate acquisitions made Cheez-It the property of the Keebler Company in 1996, of which Sunshine Brands is a lower division. Keebler, in turn, was acquired by the Kellogg Company in 2001.
A 1 pound (450 g) jar = 1 1/3 cups. 1 cup = 12 oz / 340 g. Cheez Whiz was invented in 1951 by Kraft lab technicians charged with creating a processed cheese product that would melt easily, without breaking down into oils. It was launched in 1952 in America and in Canada, and sold in jars with metal lids.Cheez Whiz; Processed Cheese; Vache Qui Rit Cheese. 1 pound (450 g) jar = 1 1/3 cups. 1 cup = 12 oz / 340 g. Cheez Whiz was invented in 1951 by Kraft lab technicians charged with creating a processed cheese product that would melt easily, without breaking down into oils. It was launched in 1952 in America and in Canada, and sold in jars with metal lids.