Because a competitive firm's marginal revenue is equal to the market price, the competitive firm's demand curve, which is just a horizontal line at the market price, is also the firm's marginal revenue curve.ecause a competitive firm's marginal revenue is equal to the market price, the competitive firm's demand curve, which is just a horizontal line at the market price, is also the firm's marginal revenue curve.
MMBTU â One million British Thermal Units or BTUs. Natural gas is generally bought and sold in MMBTUs and future prices are generally quoted in this unit of measure. Therm â 1 Therm = 100,000 BTUs. SCF â Standard Cubic Foot is one cubic foot of gas at standard temperature and pressure (60 degrees F and sea level).
Heating Value of Produced Natural Gas. The value of natural gas to a customer who uses it as a fuel depends on its heating value, usually measured in BTUs per unit volume. (British Thermal Units: the thermal energy required to raise the temperature of one pound of water by 1 Â°F).