n. 1. (Government, Politics & Diplomacy) violation or betrayal of the allegiance that a person owes his sovereign or his country, esp by attempting to overthrow the government; high treason. 2. any treachery or betrayal.
What is Direct Marketing? Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
Definition: Direct mail is a form of marketing in which businesses send letters, postcards or other promotional materials to past, current or potential customers or clients. Direct mail campaigns may be targeted to either a consumer or business market (or both). In many cases, the mailing is directed to a target demographic or geographic market. 1  Effective at getting a response if well-written and targeted.  Bulk mailing costs less than regular mail.