And that hard product-the one with $50 of costs? Raise the price tag 20% to $120, your margins increase to $70, and now your breakeven drops 71, and you make $2000 if you sell the same number of them.hrough good product positioning and excellent marketing you raise the price to $70. That's only a 15% increase. Now you only have to sell 83 units to break even, and if you sell the same 100 units, your profits go from $0 to $1000. Nice increase...
The hourly wage can also vary dramatically from city to city. For example, psychologists based in Los Angeles typically make between $54.50 and $325 per hour, while professionals employed in Philadelphia earn an hourly pay in the range from $28 to $84.
In Mississippi, the average hourly rate was $22.70 in 2011, according to the BLS, although that may also include salaried psychologists who do not charge separate fees. In Rhode Island, the rate jumps to $39.47, and in New Jersey, the average hourly rate is $46.25.