n. 1. (Government, Politics & Diplomacy) violation or betrayal of the allegiance that a person owes his sovereign or his country, esp by attempting to overthrow the government; high treason. 2. any treachery or betrayal.
What is Direct Marketing? Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
There are three significant concepts relevant to a direct marketing campaign: 1. Ensure direct marketing is the appropriate method for the product or service being promoted. As part of an effective marketing strategy, the product or service must be considered and the best method determined for the best result.