Gen X leaders (of which we have a notable example in our own President Obama) are pragmatic, cunning, and hard to fool; they've seen it all and aren't much for bullshit. Generation Y is used to refer to people born in the 80s and 90s.
The Advanced Trauma Life Support (ATLS) developed in 1976, adopted by the American College of Surgeons in 1979, and the UK in1989 The primary focus of ATLS is on the first hour of trauma management - rapid assessment and resuscitation THE GOLDEN HOUR
However, the content will apply as well to 'Advertising' as it does to 'Marketing'. More detailed definitions of ATL, BTL and TTL marketing. Here is a description of the terms mentioned above - we'll then go on to look at a few examples a bit further down this post. ATL Marketing Definition. 'ATL Marketing' stands for 'Above The Line Marketing'. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted.