Gen X leaders (of which we have a notable example in our own President Obama) are pragmatic, cunning, and hard to fool; they've seen it all and aren't much for bullshit. Generation Y is used to refer to people born in the 80s and 90s.
The Advanced Trauma Life Support (ATLS) developed in 1976, adopted by the American College of Surgeons in 1979, and the UK in1989 The primary focus of ATLS is on the first hour of trauma management - rapid assessment and resuscitation THE GOLDEN HOUR
ATL advertising tries to reach out to the mass as consumer audience. Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards.bove The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.