And that hard product-the one with $50 of costs? Raise the price tag 20% to $120, your margins increase to $70, and now your breakeven drops 71, and you make $2000 if you sell the same number of them.hrough good product positioning and excellent marketing you raise the price to $70. That's only a 15% increase. Now you only have to sell 83 units to break even, and if you sell the same 100 units, your profits go from $0 to $1000. Nice increase...
The hourly wage can also vary dramatically from city to city. For example, psychologists based in Los Angeles typically make between $54.50 and $325 per hour, while professionals employed in Philadelphia earn an hourly pay in the range from $28 to $84.
Industrial-organizational psychologists averaged $86,610, or $41.64 an hour. The highest pay for this specialty was more than $136,840, or $65.79, and the lowest was less than $38,910, or $18.71. These psychologists help businesses solve problems in management, personnel, administration, sales and marketing.