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proactive adjective. âº taking âaction by âcausing âchange and not only âreacting to âchange when it âhappens: Companies are going to have to be more proactive about âenvironmental âmanagement. a proactive âapproach/ârole.
It serves as an antonym to 'reactive', yet 'reactive' is itself the antonym of 'active'. Arguably, since 'proactive' is now perhaps more widely used than 'active' for the specific purpose covered by the newer word, 'proactive' must be recognised as a legitimate word. The cult of hatred that has understandably grown up around the word can only help it endure further.