n. 1. (Government, Politics & Diplomacy) violation or betrayal of the allegiance that a person owes his sovereign or his country, esp by attempting to overthrow the government; high treason. 2. any treachery or betrayal.
What is Direct Marketing? Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
Direct response marketing, is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page.