When Sia released the video for Elastic Heart on Jan. 7, the strange clip -- which some found disturbing, arguing it verged on pedophilia -- sent Sia's track straight to No. 2 on Billboard's Streaming Songs chart.
The adjective appealing describes someone who is able to attract interest or is easy to like. For example, your easy sense of humor and way of making people feel comfortable make you appealing to friends old and new. If you are appealing, people want to be around you. It might be that you are really nice, or a good listener, not to mention have good looks.
Appeal. A simple word of sorts that has different meanings in different instances however in the broad scope it is asking people to take a look at us and do something. launch of something new, new packaging, a new ad, coupon, etc, they are asking us to take a look and see if it interests us or really, if we establish some sort of connection to the brand through what they are telling/showing us.