n. 1. (Government, Politics & Diplomacy) violation or betrayal of the allegiance that a person owes his sovereign or his country, esp by attempting to overthrow the government; high treason. 2. any treachery or betrayal.
What is Direct Marketing? Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
Amongst its practitioners, it is also referred to as direct response. Direct marketing messages focus on the customer, data, and accountability. Hence, besides the actual communication, it is integral to a direct marketing campaign to create actionable segments, use pre-and post-campaign analytics, and measure results.