And that hard product-the one with $50 of costs? Raise the price tag 20% to $120, your margins increase to $70, and now your breakeven drops 71, and you make $2000 if you sell the same number of them.hrough good product positioning and excellent marketing you raise the price to $70. That's only a 15% increase. Now you only have to sell 83 units to break even, and if you sell the same 100 units, your profits go from $0 to $1000. Nice increase...
The hourly wage can also vary dramatically from city to city. For example, psychologists based in Los Angeles typically make between $54.50 and $325 per hour, while professionals employed in Philadelphia earn an hourly pay in the range from $28 to $84.
The state with the highest concentration of clinical, counseling and school psychologists was New Mexico, which had 2.1 psychologists per thousand workers, according to the BLS. Average wages were $61,880, or $29.75 an hour. The state with the best pay was New Jersey, at an average of $92,380, or $44.41. The District of Columbia had the highest concentration of industrial-organizational psychologists. Average pay there was $112,100, or $53.89 an hour. New York was the state with the highest compensation, $113,700, or $54.66, on average.