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FRANK DEFORD: Maybe it still stings the purists that Richard's contrarian ways worked. The proof is in the pudding. INSKEEP: The proof is in the pudding, he said. Tim Lowe wrote us all the way from Santiago de Cali, Colombia, and he writes the following: Frank, the proof is not in the pudding. It would be a messy, if not completely silly place to keep it.
This phrase is just shorthand for 'the proof of the pudding is in the eating'. That makes sense at least, whereas the shortened version really doesn't mean anything. Nor does the often quoted incorrect version 'the proof is in the pudding'. Many people fail to see the sense of any of these though.