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proactive adjective. âº taking âaction by âcausing âchange and not only âreacting to âchange when it âhappens: Companies are going to have to be more proactive about âenvironmental âmanagement. a proactive âapproach/ârole.
The proactiveness dimension of entrepreneurship refers to the opposite of reactiveness and is associated with aggressive posturing relative to competitors. The emphasis is on aggressive execution and follow through, driving toward achievement of the firm's objectives by whatever reasonable means are necessary.