And that hard product-the one with $50 of costs? Raise the price tag 20% to $120, your margins increase to $70, and now your breakeven drops 71, and you make $2000 if you sell the same number of them.hrough good product positioning and excellent marketing you raise the price to $70. That's only a 15% increase. Now you only have to sell 83 units to break even, and if you sell the same 100 units, your profits go from $0 to $1000. Nice increase...
The hourly wage can also vary dramatically from city to city. For example, psychologists based in Los Angeles typically make between $54.50 and $325 per hour, while professionals employed in Philadelphia earn an hourly pay in the range from $28 to $84.
The 10,350 other psychologists not listed separately by the Bureau nationwide earn an average annual salary of $86,360, which is equivalent to an hourly wage of $41.53. While the bottom ten percent in the profession earn $42,240 or less, the top ten percent of psychologists make considerably more at $116,240+ annually.