One definition of a hook is a musical or lyrical phrase that stands out and is easily remembered. Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a part of a song, sometimes the title or key lyric line, that keeps recurring.
Creative accounting is a euphemism referring to accounting practices that may follow the letter of the rules of standard accounting practices, but deviate from the spirit of those rules.
The creative process can really be looked at as more of a shaping process than a process of pure creation. Responsible marketing begins with the foundational data and uses it to tell a story: why this product will or wonât fit a market, why such-and-such market is underdeveloped, why there is or isnât more potential.