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The difference between a customer and a client can be rather confusing, and even controversial. The most commonly accepted and basic description of the difference is that a customer purchases goods or services from a business whereas a client receives services from a professional such as a lawyer or accountant.
In general terms, a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketerâs organization. As this definition suggests, a customer is not necessarily someone who is currently purchasing from the marketer.