Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Guidance on how grantees may achieve these goals is described in subsequent sections of this document. Environmental Scanning and Strategic Planning Guidance 2012 provides direction to Project LAUNCH grantees to support them through this planning process. Grantees should use the templates included in this document to submit their environmental scan and strategic plan reports to SAMHSA.