A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
1 A brand symbol as âanything that leaves a mental picture of the brandâs identity. 2  Leo Burnett. 3  Branding is more than a name and symbol. 4  A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Branding is the defined personality of a product, service, company, organization or individual. 2  Many folks confuse âhaving a logoâ for an ongoing branding process, but in fact a good logo is an extension of a defined identity for a venture in the same way that a flag or national anthem may represent a country.