Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
You can usually find the information or data needed for an internal Environmental Scan on your organizationâs internet or intranet site, the human resources or budget and financial management staff, or from business and strategic planning documents. The goal is to collect as much relevant information as possible.