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[â¦] The Dove âReal Beautyâ Campaign, although simple it was hugely successful with 6.8million views on YouTube to date, across the campaign life (which includes a number of videos, of which many went viral also â see them all here), sales have increased by $1.5 billion a huge success for the brand and their image!
According to Advertising Age/Kantar figures, Dove has been Unilever's highest-spending brand in the US for several years, with measured media expenditure in 2013 of $195m, roughly three times any other group brand, and representing almost a quarter of the group's total measured ad spend.he brand competes fiercely with Procter & Gamble's Olay, Beiersdorf 's Nivea and Johnson & Johnson's Neutrogena, all of which have a similarly broad product range. A new line of Dove for Men products was launched in 2010.