Learned Helplessness Theory. Martin Seligman is responsible for the Learned Helplessness theory which had a major influence on psychological research into depression in the 1970s. Seligman discovered helpless ness by accident whilst studying the effects of inescapable shock on active avoidance learning in dogs.he central axiom of the theory-that helplessness is a cognitive state in humans and animals is emphasized, before comparing helplessness in animals with human depression. The Motor Activation Deficit hypothesis represents a major challenge to Learned Helplessness theory.
What is the 'Average Revenue Per Unit - ARPU'. The average revenue per unit (ARPU) is a measure of the revenue generated per user or unit. Average revenue per unit allows for the analysis of a company's revenue generation and growth at the per-unit level, which can help investors to identify which products are high or low revenue-generators.
DiGi: 7.15 million, up by 1.3 per cent (93,000) QoQ. Postpaid user rose 6 per cent to 1.16 million, while Prepaid user rose 0.5 per cent to 5.99 million. ARPU (Average revenue per user). Celcom: Postpaid ARPU at RM101, down from RM104 in fourth quarter.Prepaid ARPU at RM41, down by 8.7 per cent from RM45 in Q4 last year. Blended ARPU down by 5.4 per cent QoQ to RM54.DiGi: Postpaid ARPU fell by 4.5 per cent to RM84 (from RM88 in fourth quarter 2008), Prepaid ARPU fell by 3.8 per cent to RM50 (RM52 in Q409) and Blended ARPU dropped by 3.4 per cent to RM56 (from RM58). EBITDA/ EBITDA Margin. Celcom: RM664 million, flat growth.ccording to industry sources, about 15-30 per cent of DiGi's prepaid customer base are foreign workers. If it is true, this could impact DiGi's earnings for the remaining quarters as the slowing economy would translate into less jobs for these foreign workers.