A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
While a brand image represents all the emotional aspects that identify a brand, a brand personality represent human characteristics that have been given to a brand (Aaker, 1997).In other words, a brand personality is an aspect of the brand image (Opoku, 2006).Azoulay and Kapferer (2003) consider that personal values and physical traits are also human characteristics that can be associated with a brand.he authors wanted to identify whether similarity in brand personality affects the success of a B2B relationship. Papania et al (2008) analyzed the association between Aakerâs brand personality dimensions and the website content of several biotechnology firms.