A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Answer Wiki. , 20+ yr Brand and Marketing Strategy veteran. A Brand Image could mean a couple of different things, and at least one that's missing might surprise you. For any brand in today's incredibly competitive marketplace, the most important element, and crucial to survival, is the perception of that brand in society.