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CHAPTER 17 - CHAPTER 17 ethos name used by aristotle for... This preview shows pages 1â2. Sign up to view the full content. CHAPTER 17 ethos name used by aristotle for what modern students of communication refer to as credibility credibility audience's perception of whether a speaker is qualified to speak on a given topic.
The Greek word logos, meaning reason, is the origin of the term logic--logike (techen, pragmateia, or episteme, understood), as the name of a science or art, first occurs in the writings of the Stoics. Aristotle, the founder of the science, designates it as analytic, and the Epicureans use the term canonic. From the time of Cicero, however, the word logic is used almost without exception to designate this science. The names dialectic and analytic are also used.