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In the early 2000s (decade), Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air. To strengthen its brand image, the two were combined under the transavia.com name on 1 January 2005.
But now, with half of Europeâs air travel market seized by the budget airlines, it is no longer a lack of will or foresight that is holding back the two carriers. Air Franceâs big plans to expand its Transavia low-cost unit are in trouble due to a costly strike by French pilots who fear the project would mean lower pay and jobs moving elsewhere. Talks reached an impasse on Saturday, with both the airlineâs management and the French government rejecting a request from the union for a mediator.