The eight elements of thought and reasoning are part of the Critical Thinking model. They are listed as follows: 1. Information. 2. Assumptions. 3. Implications and consequences.
Corporate research is a relative new form of information source for investors and followers of listed companies. Unlike the investment research of brokers and investment banks it does not provide a one-size fits all recommendation. The purpose of quality corporate research is to provide an objective assessment of the company's prospects, its competitive environment and a detailed analysis of its potential earnings.
Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.