One definition of a hook is a musical or lyrical phrase that stands out and is easily remembered. Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a part of a song, sometimes the title or key lyric line, that keeps recurring.
Creative accounting is a euphemism referring to accounting practices that may follow the letter of the rules of standard accounting practices, but deviate from the spirit of those rules.
Management and Cost Accounting. Our teamâs approach to accounting and consulting fosters cost-effective problem-solving, and our entrepreneurial attitude looks beyond number-crunching to the larger issues of long-term profitability and business success. Effective management accounting is a critical aspect of your internal decision making process.