Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Best Answer: Most people feel that in today's turbulent business environment the best scanning method available is continuous scanning. This allows the firm to : -act quickly. -take advantage of opportunities before competitors do. -respond to environmental threats before significant damage is done.