On this day in 1787, Congress enacts the Northwest Ordinance, structuring settlement of the Northwest Territory and creating a policy for the addition of new states to the nation. The members of Congress knew that if their new confederation were to survive intact, it had to resolve the statesâ competing claims to western territory.
Energizer Bunny. It was 1989 at St. Louis, and the team of Energizer, DDB Chicago Advertising, and All Effects, a special effects company, were in the midst of creating a marketing ploy that would rival that of its competitor, Duracell.
The growth of the issue of Pester Power is directly related to the rise of child advertising. Mr Potato Head was the first childrenâs toy to be advertised on television, this aired in 1952, and paved the way for Pester Power as pitching to children was seen to be an innovative new idea.