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CHAPTER 17 - CHAPTER 17 ethos name used by aristotle for... This preview shows pages 1â2. Sign up to view the full content. CHAPTER 17 ethos name used by aristotle for what modern students of communication refer to as credibility credibility audience's perception of whether a speaker is qualified to speak on a given topic.
Aristotle the philosopher. Aristotle is one of the most renowned philosophers of ancient Greek period. His name is remembered along with other great philosophers of that time, such as Socrates and Plato. Although only one third of Aristotle's works has survived, his concepts have been instrumental and extremely influential for modern ideologies.