One definition of a hook is a musical or lyrical phrase that stands out and is easily remembered. Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a part of a song, sometimes the title or key lyric line, that keeps recurring.
Creative accounting is a euphemism referring to accounting practices that may follow the letter of the rules of standard accounting practices, but deviate from the spirit of those rules.
Creative International refers to its âprocess mapâ from the beginning to the end of a. project. They use process for marketing, for internal communication, and for project plan-. ning and management. The writing process that Creative follows is recursive. It includes. constant sign-offs and change orders.