A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Definition. The process involved in creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns with a consistent theme.Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.efinition. The process involved in creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns with a consistent theme.