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CHAPTER 17 - CHAPTER 17 ethos name used by aristotle for... This preview shows pages 1â2. Sign up to view the full content. CHAPTER 17 ethos name used by aristotle for what modern students of communication refer to as credibility credibility audience's perception of whether a speaker is qualified to speak on a given topic.
Author credibility refers to the credentials and other qualities that indicate whether or not a source is reliable, and based on this, can either support or undermine the ideas and arguments in your own essay or research paper.