The most expensive category to mail are dimensional pieces at $30 per response; The next most expensive are catalogs at $23 per response; The most common way to track direct mail response is online at 22%; The next most common way is through a call center at 19%; How do your numbers compare? One key takeaway is that direct mail response rates are higher than all digital media in the study. Direct mail can benefit your marketing mix, but you need to know your numbers so you can keep doing what works, and fix what doesnât.
Virtual Desktop for a Small Business Environment. A virtual desktop means that a users desktop environment (the icons, wallpaper, windows, folders, toolbars, widgets, etc.) is stored remotely on a server, rather than on a local PC or other client computing device.
Virtual Desktop Infrastructure (VDI) has lots of benefits over traditional desktops. While most evaluate the benefits on Total cost of acquisition (TCA) to arrive at Return on Investment (ROI), one needs to actually consider the Total cost of ownership (TCO) over a period of time to actually determine the ROI.