People frequently ask whether global warming is real, whether humans are causing it, and what the future may bring. Our stand on global warming and climate change aligns with our corporate mission to instill confidence, drive decisions and propel the world. Specifically, it reflects:
Customer relationship management (CRM) is an approach to managing a companyâs interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
However, different authors agree that customer. relationship management is an important strategy in managing. customers, as it focuses on understanding customers as. individuals instead of as part of a group and each of these. individuals has a choice (Lambert 2010; Robert-Phelps 2001).