A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
It is better to think of a brandâs personality image as encompassing all the associations that a consumer has for that brand: all the thoughts, feelings, and imagery that are mentally linked to that brand in the consumerâs memory.rand personality associations create a composite image of a brand that is not very different from the image that we have of other people: they make us think of a brand as if it were a person. Just as a person will have certain characteristics that define his or her personality, so will a brand.