A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
18,947. Brand is often defined as a âName, term, design, symbol, or any other feature that identifies one sellerâs good or service as distinct from those of other sellers.â (Source: Wikipedia). But we believe brand is more than that.More than a logo, a brand lives and evolves in the minds and hearts of potential clients. brand is a personâs gut feeling about a product, service, or company. -Marty Newmeier, The Brand Gap. When developing a brand, we look to create a strong brand that stands out in the marketplace and positions the company as an irreplaceable life-long partner to their clients.