Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
environmental assessment (EA) Process of estimating and evaluating significant short-term and long-term effects of a program or project on the quality of its location's environment. It also includes identifying ways to minimize, mitigate, or eliminate these effects and/or compensate for their impact.