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Definition: DRIP Marketing. DRIP Marketing is a communication strategy in which messages to prospects and customers are send at regular intervals based on certain events or lead status. By this method prospects wonât feel overwhelmed with the messages and it will help nurture them until they become clients.
Drip campaigns are the ice breakers of the email world â only way less cheesy. The process of getting to know someone can be unnatural sometimes, both in the real world and online, so it can be a huge relief to have a pre-scripted intro. Like the trust fall or two truths and a lie, the drip campaign is meant to warm up conversation and build trust.