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In the early 2000s (decade), Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air. To strengthen its brand image, the two were combined under the transavia.com name on 1 January 2005.
Now, however, as the giant legacy airlines hike up their cheapest tickets, low-fare start-ups might again have a price umbrella under which to thrive, and a few are trying it out. Currently, most low-fare trans-Atlantic flights are still on European airlines affiliated with tour packagers.