One definition of a hook is a musical or lyrical phrase that stands out and is easily remembered. Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a part of a song, sometimes the title or key lyric line, that keeps recurring.
Creative accounting is a euphemism referring to accounting practices that may follow the letter of the rules of standard accounting practices, but deviate from the spirit of those rules.
What is a creative designer? A: A creative or graphic designer is responsible for illustrating, photographing and laying out promotional and functional materials for a business. A creative designer can design advertisements, brochures, websites, mobile apps, fliers and anything else involved in a marketing mix.