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Recently, I had patients come in with generic latanoprost that cost them anywhere from $4 to $80 (all made by a subsidiary of Pfizer Inc.). Generic latanoprost is also available online at drugstore.com for $20 per bottle (even less for a 90-day supply).
The first prostaglandin medication to lower eye pressure, latanoprost, was introduced by Pfizer, Inc., in 1997 and rapidly became the most commonly prescribed glaucoma eye drop in the United States. The trademarked, or brand name for latanoprost is Xalatan, which is the specific Pfizer, Inc. product name.