Premier is another way of saying âfirstâ or âbestâ like the premier ice cream store on the block that always has a line snaking around the corner. In a political sense a premier is a head of state. A premiere is the first public performance of something.
Gatorade is owned by Pepsi. Powerade is owned by Coke. Vitamin Water is owned by Glaceu. Product-wise. Gatorade and Powerade are the coke and pepsi of sports drinks (They taste very similar). They also contain electrolites (salt). Vitamin water is lighter, and contains more vitamins.
Pepsi appears to be falling right into Coke's trap. Pepsi's Gatorade is by far the market leader over Powerade. Coke's ads were probably designed not to entice consumers but to provoke Pepsi management into an irrelevant legal war over whose colored water is better. Rather than ignoring Coke's ads and sticking to their strategy, Pepsi has taken the bait.