Refilling a Zippo Lighter. 1  1. Use authentic Zippo Lighter Fluid. 2  2. Remove the chimney cap. 3  3. Flip the lighter over.  4. Squirt your lighter fluid in to 1  fill. 5. Push the top felt pad back down.  6. Insert your lighter back into the 1  casing. 7. Test your lighter.
Customer retention: the stats. 1  Increasing customer retention rates by just 5% increases profits by 25% to 95%. (Bain & Co). 2  Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) 3  Globally, the average value of a lost customer is $243.(KISSmetrics)
Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Customer lifetime value (CLV) is a way to calculate the entire profit a company can expect to earn from the relationship with that customer over time. For this study in particular, CLV referred to the amount customers spent within two years of their initial purchase.