Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
In short, you have to set their expectations for what you are doing, how it will be done, and how much effort it will take to do it. A creative brief will help you do exactly that. They Define the Audience. I once had a salesperson come into my office and toss a brochure onto my desk.