Meronyms (substance of iron ore): atomic number 26; Fe; iron (a heavy ductile magnetic metallic element; is silver-white in pure form but readily rusts; used in construction and tools and armament; plays a role in the transport of oxygen by the blood).
Spike (formerly and popularly known as Spike TV) is an American basic cable and satellite television channel that is owned by Viacom Music and Entertainment Group, a unit of the Viacom Media Networks division of Viacom.
Representatives for Viacom and Spike declined comment, though a formal rollout strategy is expected to be part of Thursday's call. It's unclear what the rebranding would mean for Spike's current lineup, which includes upcoming scripted foray The Mist as well as unscripted hits Bar Rescue, Ink Master, Lip Sync Battle and more.