Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
Some large companies have in-house advertising departments, so have their own creative teams. These individuals primarily coordinate and create the ad copy and the artwork for various media, including television, radio, Internet, magazine and newspaper ads.