Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
A marketing piece, whether or not itâs a brochure, will perform better if it is focused on a specific audience. A good creative brief defines the audience for the project. And defines it well. That means you canât put âHR executiveâ as your audience. The brief should pull from your personas and have a mini description of the ideal person you are targeting.