Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
The creative department of an agency is where the campaign comes together. It's where that great idea or stunning visual is dreamt up. Creatives are generally hired in pairs â a copywriter and an art director. They take the client brief and work with it to invent ideas to address the brand's business problems.