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Kinesiology majors may be required to take courses in biomechanics, motor learning, exercise physiology, human anatomy, nutrition, sports physiology, fitness testing, and more. Some programs require that students choose a particular area of focus, such as exercise science or fitness.
Obviously, though, if you want to coach high school or at a higher level, then you need the more advanced quals; but in most cases, kinesiology is but one aspect of sport. To do the job properly you need to major in Human Movement or in 'physical education' generally. If you really want a top job, then you need to specialize and do a Masters or PhD in a particular area or in an aspect that connects with coaching sports.