verb (used with object), improved, improving. 1. to bring into a more desirable or excellent condition: He took vitamins to improve his health. 2. to make (land) more useful, profitable, or valuable by enclosure, cultivation, etc. 3. to increase the value of (real property) by betterments, as the construction of buildings and sewers.
Kara Goldin is the founder and CEO of Hint Water, a flavored water with no artificial sweetener. Part of building a successful small business is keeping your foot on the gas even when you aren't in the office.
While Goldin, a former AOL exec, now Hintâs CEO, and her business partner and husband, Theo, a former attorney at Netscape and Hintâs COO, originally targeted natural and specialty stores, the product is proving to have wider appeal.