Marilyn Monroe was, like Tony Curtis, new to Hollywood and wanting to be a star so he offered her a lift in his cheap Buick convertible and drove her to the hotel where she was staying. She gave him her number but it was a week before he had the courage to ask her out.
Definition of idea 1 a: a transcendent entity that is a real pattern of which existing things are imperfect representations b: a standard of perfection : ideal
Simply put, ideation is the literal action of forming ideas. It is made up of each and every process used by a person to take an idea from its moment of conception to its real-world application and implementation. Ideas and the act of ideating can come from anyone within a business or organization.