Light switch. In building wiring, a light switch is a switch, most commonly used to operate electric lights, permanently connected equipment, or electrical outlets. Portable lamps such as table lamps will have a light switch mounted on the socket, base, or in-line with the cord. Manually operated on/off switches may be substituted by remote control switches, or light dimmers that allow controlling the brightness of lamps as well as turning them on or off.
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves BÃ©har defined the creative brief.
The creative team is the collection of ad agency employees who work together on behalf of a client to develop the creative concept for an ad campaign. Art direction and copy writing are the two functions that combine to form the creative team. The art direction component involves development of visual and design elements in an ad messages. Copy is the written or verbal text that indicates the features and benefits of the brand to its target market.