Lawson was founded in 1975. Over the last 30 years it has become a leading enterprise software company with over 4,500 customers in 68 countries. The company differentiates itself in the market by offering unique applications and capabilities for specific industries and markets.
Derek Cianfrance wrote the script based on the town his wife Shannon Plumb grew up in, Schenectady, NY. The film was mostly filmed there on location. The phrase Place Beyond the Pines is actually the Native American meaning to the word Schenectady..
The second film adaptation of the book (following the 1972 animated television special), the film builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The cast includes Danny DeVito as the Lorax, Ed Helms as the Once-ler, and Zac Efron as Ted. New characters introduced in the film are Audrey (voiced by Taylor Swift), Aloysius O'Hare (Rob Riggle), Mrs. Wiggins, Ted's mother (Jenny Slate), and Grammy Norma (Betty White).