Steps. 1  1. Figure out how bad it really is. Take the quiz below, adding up every time you answered yes. 2  2. Do not feel bad about not reading the digital avalanche of email, blog posts, or web content. You'll never be caught up and that's okay. 3  3. Don't read everything word for word.
Consumerism as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts.ance Packard worked to change the meaning of the term consumerism from a positive word about consumer practices to a negative word meaning excessive materialism and waste. The ads for his 1960 book The Waste Makers prominently featured the word consumerism in a negative way.
It is better to think of a brandâs personality image as encompassing all the associations that a consumer has for that brand: all the thoughts, feelings, and imagery that are mentally linked to that brand in the consumerâs memory.rand personality associations create a composite image of a brand that is not very different from the image that we have of other people: they make us think of a brand as if it were a person. Just as a person will have certain characteristics that define his or her personality, so will a brand.