Life Cycle. What is a 'Life Cycle'. The course of events that brings a new product into existence and follows its growth into a mature product and into eventual critical mass and decline. â¢ Product Development Phase - Includes market analysis, product design, conception, and testing.
Learner's definition of CREATIVE. 1. [more creative; most creative] : having or showing an ability to make new things or think of new ideas. He was more creative [=imaginative] than the other students. She's a very creative person. She has one of the most creative minds in the business.
The creative concept is essentially the story behind the messages presented in an ad or series of ads. It ties together the characters and elements in advertisements to help convey a memorable and effective message that will create the desired behavioral response from the target market.