Most Popular Documents for ACC 310. 1  3 pages. Lecture guide_9.1. 2  25 pages. Thursday's Notes. 3  1 pages. RTF. 4  4 pages. 304 syllabus sp2012 (1) 1 Introduction to Archaeology Ant 304/ Ary 301 Spring 2012 Prof. J. Denbow Office 4.1. 5  5 pages. Managerial Economics. 6  18 pages.
Media richness theory. Media richness theory, sometimes referred to as information richness theory or MRT, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of social information processing theory. MRT is used to rank and evaluate the richness of certain communication media, such as phone calls, video conferencing, and email.
Richness is a measure of the number of different kinds of organisms present in a particular area. For example, species richness is the number of different species present. However, diversity depends not only on richness, but also on evenness.