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Media richness theory. Media richness theory, sometimes referred to as information richness theory or MRT, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of social information processing theory. MRT is used to rank and evaluate the richness of certain communication media, such as phone calls, video conferencing, and email.
1. having wealth or great possessions; abundantly supplied with resources, means, or funds. 2. abounding in natural resources: a rich territory. 3. abounding (usu. fol. by in or with): rich in beauty. 4. of great value or worth: a rich harvest.5. delectably or excessively spicy, or sweet and abounding in butter or cream: a rich gravy; a rich pastry. 6. costly, expensively elegant, or fine, as jewels.hey are different from you and me [F. Scott Fitzgerald The Rich Boy ]. I am rich beyond the dreams of avarice [Edward Moore The Gamester ]. It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God Bible: St. Matthew.