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Proscan is one brand of the French company Technicolor SA (previously named Thomson SA) with products competing with higher-end electronics. The ProScan name is owned by Technicolor USA, Inc (previously named Thomson Consumer Electronics). The company created television and video products to compete with Sony's Trinitron XBR, Pioneer's Elite, and other electronics brand lines. Competition is focused mainly on price to size ratio.
Schuetz has managed to use the new-found technique to connect his Apple TV with his Raspberry Pi media server, and although it only works with firmware versions preceding the just-released Apple TV 6.0 firmware, it will be interesting to see if anything further can come of this discovery.