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Proscan is one brand of the French company Technicolor SA (previously named Thomson SA) with products competing with higher-end electronics. The ProScan name is owned by Technicolor USA, Inc (previously named Thomson Consumer Electronics). The company created television and video products to compete with Sony's Trinitron XBR, Pioneer's Elite, and other electronics brand lines. Competition is focused mainly on price to size ratio.
The system will have 16 figures at launch, and that even includes a couple characters exclusive to this story. One of the coolest toys in the Playmation line is the Prowler Bot ($40 msrp), a robot toy which you must destroy while it moves around the room. The regular smart figures will cost $14.99 msrp. Playmation will be available for preorder on July 7th for in store and delivery in October 2015.