Whether that's creating new Alexa capabilities with the Alexa Skills Kit (ASK), building devices that use Alexa for new and novel voice experiences using the Alexa Voice Service (AVS), or something else entirely, if you have a visionary idea, we'd love to talk to you.
The definition of 'proximity' is 'the state of being near, next, or close'. 'Distance' or 'remoteness' are antonyms of 'proximity'. Using 'close', while redundant, is reinforcing the rarer word. Just because people do it often doesn't mean it makes sense; those people 'could care less'.
The standard definition of a reference range for a particular measurement is defined as the interval between which 95% of values of a reference population fall into, in such a way that 2.5% of the time a value will be less than the lower limit of this interval, and 2.5% of the time it will be larger than the upper limit of this interval, whatever the distribution of these values.