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Key Account Management is a strategic decision The broadened scope of superior key account management is reaching far beyond selling products or services to important clients with high sales turnover. It demands a new approach to the key account by including extra aspects of the client â supplier relationship.
A good account manager is also customer relations oriented. Clients have to trust their account manager to have their best interests at heart. This is done by nurturing the relationships and going the extra mile to foster an environment that values clients.. Results-Oriented. Although a good account manager shouldnât be pushy, itâs important to not lose sight of the companyâs goals and their role in generating results. By understanding client needs, building trust, and establishing a rapport, the account manager secures and maintains profitable accounts.