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Blue Peter was first aired on 16 October 1958. It had been commissioned to producer John Hunter Blair by Owen Reed, the head of children's programmes at the BBC, as there were no programmes in existence that catered for children aged between five and eight.
Between 1953 and 1955, television programming began to take some steps away from radio formats. NBC television president Sylvester Weaver devised the spectacular, a notable example of which was Peter Pan (1955), starring Mary Martin, which attracted 60 million viewers.