Tallahassee, the capital of the Sunshine State, is a regional trade and agriculture hub, as well as a vibrant college town.
To this end, Branson says he has made sure that Virgin prioritizes employees first, customers second, and shareholders third. Effectively, in the end shareholders do well, the customers do better, and your staff remains happy, he says.
Superb handling of these moments requires an instinctive frontline response that puts the customer's emotional needs ahead of the company's and the employee's agendas. Executives typically struggle to transform the way a company responds to its customers.