Funding that facilitates the exchange of equity ownership in a company for capital investment via an online funding portal as per the Jumpstart Our Business Startups Act (alternately, the JOBS Act of 2012) (U.S.) is known as equity crowdfunding.
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1946 when he was 23 years old. In 1950, he opened Bell's Hamburgers and Hot Dogs in San Bernardino's West Side barrio.
Taco Bell, owned by Yum! Brands, introduced in 2011 an explainer on its website to describe what the other 12 percent is. The company states on the website that they do have weird names, but they're all safe and approved by the FDA..