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While books remains the most popular category for Amazon, it is quickly growing its other categories and diversifying into new areas. Here's the top 10 things people bought in February of 2015, ranked according to the number of purchasers in each category. 10. Cosmetics and fragrances.
Amazon, which started out in the garage of founder Jeff Bezos, is the undisputed king of the global e-commerce market. According to Slice Intelligence, Amazon's share of the e-commerce market in only the U.S. is 41%. The closest competitors are Best Buy and Nordstrom (with less than 3% each). That's a pretty wide gap. Sales at Amazon are growing -- while they fall off the cliff or remain stagnant for traditional retailers.