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Now there are about 706 stores in the United States, including 386 boutiques in J.C.Penney stores. The J.C.Penney boutiques are about 2,000 square feet, compared to a typical Sephora store of 5,500 square feet, and have much higher sales productivity per foot than the rest of the J.C.Penney store.
The retailer is moving into a neighborhood that also hosts Sephora and Bluemercury. By Allison Collins on December 9, 2016. Ulta Beauty is set to open its first Manhattan location. The beauty retailer has been expanding rapidly, with plans to open about 100 retail locations per year but so far has focused mainly on suburban markets.