The driving core motives are classified into four colors: Red, motivated by power; Blue, motivated by intimacy; White, motivated by peace; and Yellow, motivated by fun. Hartman believes the system is simple and at the same time profound.
The organization is a presidential-campaign target. Ben Carson alleged in an interview with Fox News Wednesday that Planned Parenthood puts most of its clinics in black neighborhoods to control the population and that its founder, Margaret Sanger, was not particularly enamored with black people..
Planned Parenthood provides reproductive and related health services along with sex education material to help women and men choose when to start a family.