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Bluemix is IBM's flavor of Cloud Foundry, an open-source software development platform. The techie term for that category is Platform as a Service. Developers at companies can build, test, and deploy custom applications using this set of software and services.
Watson Analytics is aimed at enterprises but also at ISVs and midtier companies that lack a big data budget, according to IBM, Armonk, N.Y. Watson Analytics also will later be available through its Bluemix developer's cloud services offering. The offering will be available in beta form within 30 days, IBM said.