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Key Account Management is a strategic decision The broadened scope of superior key account management is reaching far beyond selling products or services to important clients with high sales turnover. It demands a new approach to the key account by including extra aspects of the client â supplier relationship.
According to research, sales from a company's key accounts has increased from 23% in 1975 to 60% currently. The purpose of an account manager: To maintain the company's existing relationships with a client or group of clients, so that they will continue using the company for business.or instance, each customer account can vary in demands and an account manager may work with brand managers for one account and a media department for another. Account managers usually report directly to the account director or agency director of the activity and status of accounts and transactions.