Whether that's creating new Alexa capabilities with the Alexa Skills Kit (ASK), building devices that use Alexa for new and novel voice experiences using the Alexa Voice Service (AVS), or something else entirely, if you have a visionary idea, we'd love to talk to you.
The definition of 'proximity' is 'the state of being near, next, or close'. 'Distance' or 'remoteness' are antonyms of 'proximity'. Using 'close', while redundant, is reinforcing the rarer word. Just because people do it often doesn't mean it makes sense; those people 'could care less'.
Proximity is closeness. However, elements lacking close proximity can be unified by introducing a third element. An example: an arrow connecting a text label in the margin with a point in the middle of a map. In this way a relationship or unity can be achieved between elements that are far apart but belong together.