The success of gummi bears has spawned the production of many other gummy candies that look like animals and other objects: rings, worms, frogs, snakes, hamburgers, cherries, sharks, penguins, hippos, lobsters, octopuses, apples, peaches, oranges, and even AmpelmÃ¤nnchen, Smurfs, and spiders.
The business terms push and pull originated in logistic and supply chain management, but are also widely used in marketing. Wal-Mart is an example of a company that uses the push vs. pull strategy. A pushâpull system in business describes the movement of a product or information between two subjects.
Done effectively and with the appropriate tools, pull marketing allows you to reach both your active and your passive marketâincreasing your overall range of leads and customers. The secret to making pull marketing a success is to use appropriate and targeted resources, technology, and approaches.