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Proscan is one brand of the French company Technicolor SA (previously named Thomson SA) with products competing with higher-end electronics. The ProScan name is owned by Technicolor USA, Inc (previously named Thomson Consumer Electronics). The company created television and video products to compete with Sony's Trinitron XBR, Pioneer's Elite, and other electronics brand lines. Competition is focused mainly on price to size ratio.
In 1968 Sony improved upon its line of aperture grill, cathode, ray tube televisions by adding the Trinitron brand name. Later this even included computer monitors. Trinitron is still produced today, but only for such markets as Bangladesh, Pakistan, and China. In the USA, the last Trinitron-based television sets were discontinued by Sony in the spring of 2007. In 1975, Sony followed up its Trinitron success with the Betamax format for videocassette recording.