Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
Data quality assessment (DQA) exposes issues with technical and business data that allow the organization to properly plan for data cleansing and enrichment strategies. This is usually done to maintain the integrity of systems, quality assurance standards and compliance concerns.