Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
What is a screening test? A screening test is done to detect potential health disorders or diseases in people who do not have any symptoms of disease. The goal is early detection and lifestyle changes or surveillance, to reduce the risk of disease, or to detect it early enough to treat it most effectively.