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People are also motivated by-and prefer to be motivated by-positive emotions like excitement, pride, a sense of belonging, and the thrill of achievement. Give people multiple reasons for doing what you want them to do. You can give your own reason or the organizationâs reason for requesting the action.
In the workshop, Doyle outlined a simple formula for developing an effective elevator speech : Start by developing one or two sentences about your research that has broad public appeal. Name the important issue your research tackles, or the hook to capture your audience's attention. Next, craft three to five succinct sentences to explain the general topic and nature of your research, avoiding jargon. Finish off with one or two sentences that connect your research back to the important issue you led off with, and describe what's next for your work.