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What is a Target Market? A target market is a group of consumers or organizations most likely to buy a companyâs products or services. Because those buyers are likely to want or need a companyâs offerings, it makes the most sense for the company to focus its marketing efforts on reaching them. Marketing to these buyers is the most effective and efficient approach. The alternative - marketing to everyone - is inefficient and expensive. Finding Your Target Market
Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets. The term target audience is a bit narrower; it refers specifically to the group of consumers targeted by advertisements. Outside of the context of business, target audience can also refer to the specific group of people targeted by television shows, movies and music products.