What a Disruptive Innovation Lens Can Reveal. It is rare that a technology or product is inherently sustaining or disruptive. And when new technology is developed, disruption theory does not dictate what managers should do.
Piedras Blancas is a great place to view these remarkable creatures during their time onshore. The Piedras Blancas elephant seal rookery spreads over 6 miles of shoreline around Point Piedras Blancas on the central coast of California. The viewing areas are located 90 miles south of Monterey, 5 miles north of Hearst Castle State Historical Monument in San Simeon, 1.5 miles south of Point Piedras Blancas.
Since that time, elephant seals have continued to multiply exponentially, and they have extended their breeding range as far north as Point Reyes. Today, there are approximately 160,000 northern elephant seals. The first elephant seals on AÃ±o Nuevo Island were sighted in 1955, and the first pup was born there in 1961. In 1978, 872 were born there. Males began to haul out on the mainland in 1965. A pup born in January 1975 was the first known mainland birth of a northern elephant seal at AÃ±o Nuevo; 86 pups were born there in 1978. By 1988/1989, about 2,000 elephant seals came ashore at AÃ±o Nuevo, and the number of seals breeding and giving birth on the mainland is still increasing.