Four new videos hit the Net today in connection with the upcoming release of Paranormal Activity: The Ghost Dimension, and we have the whole quartet right here for your perusal.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement
In general, consumer involvement will be higher for products that are very expensive (e.g., a home, a car) or are highly significant in the consumerâs life in some other way (e.g., a word processing program or acne medication). It is important to consider the consumerâs motivation for buying products.