Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
Data warehousing is a technology that aggregates structured data from one or more sources so that it can be compared and analyzed for greater business intelligence. Data warehouses are typically used to correlate broad business data to provide greater executive insight into corporate performance.