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What is a Target Market? A target market is a group of consumers or organizations most likely to buy a companyâs products or services. Because those buyers are likely to want or need a companyâs offerings, it makes the most sense for the company to focus its marketing efforts on reaching them. Marketing to these buyers is the most effective and efficient approach. The alternative - marketing to everyone - is inefficient and expensive. Finding Your Target Market
4.2 Target Market Segment Strategy. The target market is defined by the customer needs that create the market, the structural forces that govern operation within the market, and the attractiveness of the market based on strategic value, market size, market growth, and potential for profit.