However, the behaviour of consumer depends on some factors. There are number of factors in the study of consumer behaviour which plays important role in buying of any new product or services from the selling firm such as customer income, culture, technology, various types of personal factors.
The responsibilities of the board of directors includes the establishment of the audit and compensation committees. The audit committee is responsible for ensuring that the company's financial statements and reports are accurate and use fair and reasonable estimates.
The audit committee plays a key role in assisting the board to fulfil its corporate governance and oversight responsibilities in relation to a companyâs financial reporting, internal control systems, risk management systems and the internal and external audit functions.