Four new videos hit the Net today in connection with the upcoming release of Paranormal Activity: The Ghost Dimension, and we have the whole quartet right here for your perusal.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement
Consumer and Employee Roles in Service Encounters. ABSTRACT - The consumption of services often involves the personal interaction of consumers and service employees. Past services research has focused almost exclusively on the behavior of service employees and excluded the consumer's role in this dual social process.