Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
Data cleansing. Data cleansing or data cleaning is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database and refers to identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the dirty or coarse data.