For one, itâs no longer a scrappy, independently owned company. It is owned by R.J. Reynolds, the worldâs second largest tobacco company behind Philip Morris, and owner of Camel, Winston, Salem, Kool, Pall Mall and other very un-cool and un-indie brands associated more with West Virginia than San Francisco.
engrave - carve, cut, or etch into a material or surface; engrave a pen; engraved the trophy cupt with the winner's; the lovers scratched their names into the bark of the tree
1 It is an archaic term, and tends to be superceded by Slavic transliterations of central and western European titles after the 16th century.  BURGRAVE (Ger. Burggraf) A title encountered exclusively in Germany, where it refers to a person with the status of Count whose domain was primarily an urban territory.