What a Disruptive Innovation Lens Can Reveal. It is rare that a technology or product is inherently sustaining or disruptive. And when new technology is developed, disruption theory does not dictate what managers should do.
Piedras Blancas is a great place to view these remarkable creatures during their time onshore. The Piedras Blancas elephant seal rookery spreads over 6 miles of shoreline around Point Piedras Blancas on the central coast of California. The viewing areas are located 90 miles south of Monterey, 5 miles north of Hearst Castle State Historical Monument in San Simeon, 1.5 miles south of Point Piedras Blancas.
Hundreds of thousands of northern elephant seals once inhabited the Pacific Ocean. They were slaughtered wholesale in the 1800s for the oil that could be rendered from their blubber. By 1892, only 50 to 100 individuals were left. The only remaining colony was on the Guadalupe Island off the coast of Baja California. In 1922, the Mexican government gave protected status to elephant seals, and the U. S. government followed suit a few years later when the seals began to appear in Southern California waters.