Four new videos hit the Net today in connection with the upcoming release of Paranormal Activity: The Ghost Dimension, and we have the whole quartet right here for your perusal.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement
Low product involvement is such a circumstance: In this case, consumers can âbaskâ in the ideals that the brand possesses so that they feel emotionally attached to such an ideally self-congruent brand. Another circumstance is the case of consumers with low self-esteem. In this case, a brand that comes close to consumersâ ideal self can help consumers compensate their low self-esteem and get closer to their ideal self (i.e., to self-enhance), increasing their emotional attachment toward the brand.