For one, itâs no longer a scrappy, independently owned company. It is owned by R.J. Reynolds, the worldâs second largest tobacco company behind Philip Morris, and owner of Camel, Winston, Salem, Kool, Pall Mall and other very un-cool and un-indie brands associated more with West Virginia than San Francisco.
engrave - carve, cut, or etch into a material or surface; engrave a pen; engraved the trophy cupt with the winner's; the lovers scratched their names into the bark of the tree
a metal or plastic tag or sheath at the end of a lace used for tying, as of a shoelace. (in the 16th and 17th centuries) an ornament at the end of a point or other ribbon used to secure a garment. aiguillette (def 1).