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What is a Target Market? A target market is a group of consumers or organizations most likely to buy a companyâs products or services. Because those buyers are likely to want or need a companyâs offerings, it makes the most sense for the company to focus its marketing efforts on reaching them. Marketing to these buyers is the most effective and efficient approach. The alternative - marketing to everyone - is inefficient and expensive. Finding Your Target Market
Your target market is the buying audience you are trying to reach. On Target Dollar image by Scott Maxwell from Fotolia.com. A target market is a specific group of people that you have determined to be part of your customer base.These projections are based on demographic studies and market research done with various sample groups. There are several factors used in determining a target market.ntertainment is an industry that frequently uses the age demographic to determine a target market. For example, a television show may be given a particular time slot because market research shows that people ages 13 to 18 watch television during that time and that is the target market the show is going for.