Four new videos hit the Net today in connection with the upcoming release of Paranormal Activity: The Ghost Dimension, and we have the whole quartet right here for your perusal.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement
What Are High Involvement Purchases? by Neil Kokemuller A high involvement purchase exists when a consumer has to buy a product or service that is expensive, or that poses the risk of significant emotional consequences if a mistake is made. When a consumer engages in a complex or involving buying process, his behaviors are typically different than they are in a less ...