However, the behaviour of consumer depends on some factors. There are number of factors in the study of consumer behaviour which plays important role in buying of any new product or services from the selling firm such as customer income, culture, technology, various types of personal factors.
The responsibilities of the board of directors includes the establishment of the audit and compensation committees. The audit committee is responsible for ensuring that the company's financial statements and reports are accurate and use fair and reasonable estimates.
Role of the board's audit committee. Sarbanes-Oxley requires affected public corporations to create audit committees directly responsible for retaining and supervising outside auditors. Audit- committee members must be independent, which means the CEO, CFO, and other management executives cannot be members.