Four new videos hit the Net today in connection with the upcoming release of Paranormal Activity: The Ghost Dimension, and we have the whole quartet right here for your perusal.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement
Typically, the products with which the consumer is highly involved will also be the ones which the consumer knows most about, and about which he or she has strong opinions. Following table compares high-involvement, medium-involvement and low involvement considerations. TABLE 2.3: Comparison of involvement levels.