Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
data scrubbing (data cleansing) Share this item with your network: Data scrubbing, also called data cleansing, is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated. An organization in a data-intensive field like banking, insurance, retailing, telecommunications, or transportation might use a data scrubbing tool to systematically examine data for flaws by using rules, algorithms, and look-up tables.