What a Disruptive Innovation Lens Can Reveal. It is rare that a technology or product is inherently sustaining or disruptive. And when new technology is developed, disruption theory does not dictate what managers should do.
Piedras Blancas is a great place to view these remarkable creatures during their time onshore. The Piedras Blancas elephant seal rookery spreads over 6 miles of shoreline around Point Piedras Blancas on the central coast of California. The viewing areas are located 90 miles south of Monterey, 5 miles north of Hearst Castle State Historical Monument in San Simeon, 1.5 miles south of Point Piedras Blancas.
In 1990, just under two dozen elephant seals were seen on the beach just south of the Piedras Blancas lighthouse. Then their migration pattern began to extend decisively. The next spring, more than 400 seals were counted. After that, the population continued to grow every year.