Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
Part of the data cleansing system is a set of diagnostic filters known as quality screens. 1  They each implement a test in the data flow that, if it fails records an error in the Error Event Schema. Quality screens are divided into three categories: 2  Column screens.