Gartner IT Glossary > Digital Marketing Hub. A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
LESSON: Data Screening VIDEO TUTORIAL: Data Screening Data screening (sometimes referred to as data screaming) is the process of ensuring your data is clean and ready to go before you conduct further statistical analyses.
Test data. Test data is data which has been specifically identified for use in tests, typically of a computer program. Some data may be used in a confirmatory way, typically to verify that a given set of input to a given function produces some expected result.