Johnson Family Vacation was the first feature film for director Christopher Erskin, who previously distinguished himself directing music videos for the likes of Missy Elliot, TLC, and Boyz II Men. Home
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The concept board. Concept testing generally involves creating concept boards, which explain the new product to consumers, giving them enough information so that they can have a meaningful reaction when asked if they will or will not buy it. For example, this concept board was used to test the appeal for Magnum Gold prior to its launch.