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10 most extreme places on Earth. Context effects are aspects of psychology that deal with perception, or how the human mind views an object or event. Specifically, the phenomenon addresses the impact of an environmental cue on human perception.
So hereâs a good example: Say youâre at a conference, you meet someone new, and you want to remember his name in case you run into him down the road. To use the Context Effectâ¢. What you want to do, is first associate that name in your mind with your general surroundings (i.e. the conference). But then, hereâs the important part: You ALSO want to associate his name with a very specific, concrete element within that environment.