FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
The Canadian assets of Safeway are fully owned and operated by Sobeys Inc. President of Sobeys Inc. Western Canada: Jason Potter. Safeway employs over 28,000 Canadians. Safewayâs head office is located in Calgary, Alberta, with regional offices located in Vancouver, Edmonton and Winnipeg.