AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
Cognitive Dissonance â âthe distressing mental state caused by inconsistency between a personâs two beliefs or belief and an actionâ (Griffin). Cognitive â âany knowledge, opinion, or belief about the environment, about oneself, or about oneâs behaviorâ (Festinger). Dissonance â âthe existence of non-fitting relations among cognitionsâ (Festinger).