Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
Digital Marketing helps ensure that the IT deliverables are relevant to business, for example, websites created by technical resources should be search engine optimized; provide links to social media channels such as Facebook, Twitter and LinkedIn; help manage email-marketing, affiliate marketing, customer feedback, blogs and search engine marketing; and provide insights to business and technical teams through web-analytics and use of big-data.