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10 most extreme places on Earth. Context effects are aspects of psychology that deal with perception, or how the human mind views an object or event. Specifically, the phenomenon addresses the impact of an environmental cue on human perception.
When an assimilation effect occurs, judgments and contextual information are correlated positively, i.e. a positive context stimulus results in a positive judgment, whereas a negative context stimulus results in a negative judgment.n their priming experiments, Herr, Sherman and Fazio (1983) found assimilation effects when subjects were primed with moderate context stimuli. The more specific or extreme the context stimuli are in comparison to the target stimulus, the more likely contrast effects are to occur.