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10 most extreme places on Earth. Context effects are aspects of psychology that deal with perception, or how the human mind views an object or event. Specifically, the phenomenon addresses the impact of an environmental cue on human perception.
Consistent with this view, the mechanisms that we de-. scribe primarily involve the measurement process rather than. the underlying attitude structures that the questions were de-. signed to tap. But, although we sympathize with the character-. ization of context effects as artifacts, we argue that the processes. that result in context effects are interesting substantive phenom-. ena in their own right. We also note that, although context. effects sometimes produce pseudo-changes in attitude, they also.