FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
A case in point is Facebook Places, which, despite the fact that Facebookâs EMEA HQ is based in Dublin, has only just been launched in Ireland. What the impact of such location based services will be is still hard to say, though the fact that two social discount sites placed ads in the Superbowl certainly shows how high the stakes are.