The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.ther caveats of customer focus are: 1  The extent to which what customers say they want does not match their purchasing decisions. 2  Thus surveys of customers might claim that 70% of a restaurant's customers want healthier choices on the menu, but only 10% of them actually buy the new items once they are offered.
Moves arm downward and backwards Deltoid-Abducts, flexes, extends and medially and laterally rotates arm Teres major-Extends arm, assists in adduction and medial rotation of arm.
Extending your arm backward is the job of your latisimus dorsi muscle of your back and your posterior deltoid. There is very little work being done by your upper body muscles in distance running so any building effect will be very slight. You use your upper body muscles far more in sprinting.