5-245.2 TRENDS AND PROJECTIONSThis section presents information on futures prices forvegetable oils, and how recent trends in consumption andproduction may be useful in predicting future supply anddemand for vegetable oil.5.2.1 Futures PricesSoybean oil and some oilseeds are traded on the futuresmarket.
related diversification. A process that takes place when a business expands its activities into product lines that are similar to those it currently offers. For example, a manufacturer of computers might begin making calculators as a form of related diversification of its existing business.
Virgin: Unrelated diversification. If somebody was to ask what industry Virgin operates in primarily, the first thought that comes to mind would inevitably vary between each of us. This is due to the Virgin Group partaking in whatâs known as âunrelated diversificationâ â the fifth strategy in Ansoffâs Matrix. Unrelated diversification involves entering an entirely new industry that lacks any important similarities with the firmâs existing industry or industries, and is often accomplished through a merger or acquisition. In the case of Virgin, unrelated diversification has certainly been a successful strategy in terms of maximising profitability. Looking back to 1970s and the start of its operations as a record mail order company and record store soon after, given the rapidly changing nature of the music industry since, it is possible that the company would no longer exist if it hadnât innovated in this way.