AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
cognitive dissonance. The theory that we act to reduce the discomfort we feel when two of our thoughts are inconsistent. For example, when our awareness of our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes, often in a self-justifying way. foot-in-the-door phenomenon.