You are viewing a free limited preview of GreenLight Biosciences, Inc. For Full Access: Subscribe to PrivCo for Full Site-Wide Access GreenLight Biosciences, Inc. Add to Watchlist
Gender Stereotypes. Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. Stereotypes can be positive or negative, but they rarely communicate accurate information about others.
Gender stereotypes in mass media. Case study: Analysis of the gender stereotyping phenomenon in TV commercials. Mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet.