Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
1 Content marketing campaigns are more focused on the product or service and the content is usually more rational and informative. 2  This takes place further down the customer decision journey and, unlike branded content, ROI is more about lead-generation and sales than building a positive image of the brand.