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Gender Stereotypes. Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. Stereotypes can be positive or negative, but they rarely communicate accurate information about others.
This problem is not just about pink for girls, blue for boys. Gender stereotypes -- widely held beliefs about women's and men's supposed characteristics and proper roles -- are ubiquitous and create a deep vein of prejudice that affects the lives of women and men.