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NEW YORK â Burger King is scrapping its 40-year-old âHave It Your Wayâ slogan in favor of the more personal âBe Your Way.â. The chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night.
The 1970s were the Golden Age of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus; a series of less successful ad campaigns created by a procession of advertising agencies continued for the next two decades.fter Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King.