Applied behavior analysis (ABA) is the use of these techniques and principles to bring about meaningful and positive change in behavior. As mentioned, behavior analysts began working with young children with autism and related disorders in the 1960s. Early techniques often involved adults directing most of the instruction.
The Push Pin Studio produced an award-winning bi-monthly publication, The Push Pin Graphic. Over the years it gained a world-wide reputation for its innovative design and illustration because of Seymour Chwast and Milton Glaser.
This early indoctrination in the applied arts was total and unalterable. In 1948 Chwast entered New York's Cooper Union, matriculating with Edward Sorel and Milton Glaser, with whom he would found the Push Pin studio.