The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.ther caveats of customer focus are: 1  The extent to which what customers say they want does not match their purchasing decisions. 2  Thus surveys of customers might claim that 70% of a restaurant's customers want healthier choices on the menu, but only 10% of them actually buy the new items once they are offered.
Moves arm downward and backwards Deltoid-Abducts, flexes, extends and medially and laterally rotates arm Teres major-Extends arm, assists in adduction and medial rotation of arm.
When flexed the Latissimus Dorsi Muscle achieves movement of the arm in three different ways; 1 Extension: The shoulders are opened which results in the movement of the arm in a backwards direction. 2 Adduction: The shoulder and arm is brought closer to the mid-line of the body.