However, perhaps the reason most people want to see a SpaceX IPO is because itâs one of the many brainchildren of Tesla (TSLA) CEO Elon Musk, who has consistently made huge returns for stock investors since the late 1990s.
A good way to think about the STP process is that it is a analytical approach that helps the firm make important âwhereâ (target market selection) and âhowâ (product positioning) to compete marketing strategy decisions.
Most marketing textbooks will show the STP as three broad steps. In the following diagram, the three foundation stages of segmentation, targeting and positioning are shown, along with a final implementation stage of marketing mix development.