FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
Fooducate reader Tammy asks Will you guys do research on SoBe Lifewater 0 calories drink? Happy to oblige. SoBe is a young brand which started selling iced teas in the Northeast in the late 1990's. In 2000, it was acquired by PepsiCo. Vitamin enhanced waters have been a huge growth engine in the beverage category over the last decade.