FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
Pepsico Buys a 90% Stake in South Beach Beverage. At the end of September, as the Coca-Cola Company wavered over purchasing a stake in the South Beach Beverage Company, the small but fast-growing manufacturer that makes SoBe juice and tea drinks, Wall Street analysts started getting a bit impatient with the cola giant's prolonged indecision.