AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
Negative beliefs about the self, the world and the future are common during an episode of depression. According to Beckâs influential cognitive theory, individuals who hold negative self-schemas when otherwise well are vulnerable to developing depression in the future (Beck, 1967).hese observations support a crucial component of the cognitive theory of depression, which states that negative self-schemas are stable patterns of thinking that confer long-term vulnerability to developing depression (Beck, 1967).