AUDIENCE The success of advertising relies on a compelling message, and when it comes to the fast-paced world of digital, it's all about catching the users' attention in a matter of seconds.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
5:47 AM advertising, attitudes, beliefs, complex buying behavior, consumer buying behavior, dissonance reducing buying behavior, habitual buying behavior, marketing 3 comments. So far we have examined Complex Buying Behavior and Dissonance-Reducing Buying Behavior. Next, let's quickly look at Habitual Buying Behavior. refers to situations where a consumer has low involvement in a purchase, and is perceiving very few significant differences between brands in a given product category. So many products fit into this scenario.