Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
Content marketing is good for your bottom line â and your customers. Specifically, there are three key reasons â and benefits â for enterprises that use content marketing: Increased sales; Cost savings; Better customers who have more loyalty; Content is the present â and future â of marketing