FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
''If Coke doesn't buy SoBe, Pepsi or Cadbury will.''. The warning went unheeded. And yesterday Pepsico said it bought a 90 percent stake in South Beach, based in Wallingford, Conn., for $370 million in cash, beating its rival again in one of the most dynamic segments of the beverage industry.