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Reasons to Use Visual Aids. 1  Improves audience understanding and memory. 2  Serves as notes. 3  Provides clearer organization. 4  Facilitates more eye contact and motion by the speaker. 5  Contributes to speaker credibility.
Using Visual Aids Effectively. The key to a strong presentation isn't the equipment you use. You should be able to do your presentation on a blank stage, with no props, and have it work on its own. The whole idea of visual aids is to enhance your presentation, not to be the purpose of it. The absolutely worst presenters are those who use the equipment as a crutch. For example, those who stand up before a group and just read slides during a presentation.