Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
Before we check out, weâll check in with Copyblogger founder Brian Clark, an unquestionable pioneer of content marketing. Content marketing creates authority, which prompts people to choose you over other solutions that might cost less. People are paying to make sure the problem is solved or the desire is fulfilled. Another benefit is the groundswell effect. When you reach lots of people with content marketing, you sell lots of stuff. This in turn allows you to move into new levels of business, which can often correspond with much higher fees and prices.