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Reasons to Use Visual Aids. 1  Improves audience understanding and memory. 2  Serves as notes. 3  Provides clearer organization. 4  Facilitates more eye contact and motion by the speaker. 5  Contributes to speaker credibility.
Point out key elements in the visual aid, especially if it is complicated. Pictures, charts, graphs, and some objects, are often so complex, with so much going on, that the audience might need to be directed to the area of the visual aid that the speaker is referencing. Avoid distributing materials before the speech.