TV commercials in today's society perform best between :15 - :30 seconds with large media spend on live broadcasts (news or sports). Focus your budget on reaching your audience when they are engaged with the content.
New tattoos will generally peel towards the end of the first week of healing, normally between days 5 and 7. Again, this will be slightly different for everyone, but you should be seeing at least the start of the peeling phase beginning by the end of the week.
On average, it usually takes about 2-3 weeks before you can go swimming, take a bath, or soak in a hot tub. Healing time depends on how well you take care of your tattoo and the skin around it, and the location, but in general, complete healing usually takes 6 months.