To achieve âexecution excellenceâ is to realize the best possible results a strategy and its implementation will allow. To understand whatâs this means, letâs say that Netflix has made a corporate strategy choice (as I defined above) to enter the content business and to exit the mail order business.
DEFINITION of 'Endorser'. A person who is authorized to sign a negotiable security in order to transfer ownership from one party to another, or to approve the terms and conditions of a contract.ndorsing a check before it is cashed or deposited is the most common and widely known example, but an endorser is also required to complete such transactions as transferring a car title or trading a financial security. Next Up.
This perception may be enhanced through the fact that the celebrity endorser resides at or originates from the destination. For higher-cost, higher-risk purchases, the attractiveness of an endorser is far less relevant than is trustworthiness. Kamins (1989) defines a celebrity endorser as an individual who is known to the public for his or her achievements in areas other than that of the product endorsed.