Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats.
Further information: Timeline of Amazon.com. The company was founded in 1994, spurred by what Amazon founder Jeff Bezos called his regret minimization framework, which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time.
Naming and evolution. In 2004, founder and CEO of Amazon.com Jeff Bezos had his employees build the world's best e-reader before Amazon's competitors could. In reference to this e-reader, Amazon originally used the codename Fiona. The Kindle name was devised by branding consultants Michael Cronan and Karin Hibma.