TV commercials in today's society perform best between :15 - :30 seconds with large media spend on live broadcasts (news or sports). Focus your budget on reaching your audience when they are engaged with the content.
New tattoos will generally peel towards the end of the first week of healing, normally between days 5 and 7. Again, this will be slightly different for everyone, but you should be seeing at least the start of the peeling phase beginning by the end of the week.
Also, don't pick your scabs! Once every scab or dry piece of skin has fallen off, and any raw, exposed skin is sealed off by a new layer of skin growing across it, then you can get your tattoo wet. This can take up to four weeks.