The name was first given to 5 or more babies in the year 1880 when it was given to 1,012 new born babies. The highest recorded use of the name Laura was in 1964 with a total of 18,976 babies. (That's a lot of baby Lauras).
Magazine publishers develop publications that will appeal to both readers and advertisers. A fashion magazine publisher, for example, may decide to focus on high-end fashion aimed at wealthy readers who represent an attractive target market for advertisers of luxury goods.
In addition, the publishing house makes decisions related to marketing and sales, such as advertising venues, and the target market for the book. One of the most important decisions the publishing house makes is in regard to the number of copies printed, as this often signals what it expects in sales.