Thrombocytopenia can run in families, but you can also get it from many medical conditions. Treating the medical condition may improve ITP. Your body might have fewer platelets because of these causes: Infections. Viral infections, including chickenpox, parvovirus, hepatitis C, Epstein-Barr, and HIV.
Mass market. The mass market is the largest group of end consumers for a specified product. It is the opposite of the term niche market.
A market segment is simply a subdivision or part of an overall market with specific and distinctive characteristics. As opposed to mass marketing where you direct your marketing activities to the entire market, in market segmentation, you tailor your marketing to the needs and wants of the particular market segment.