The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
Definition of 'Brand Personality' A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an â¦ effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits.o a brand image can refers to the quality of product and the usage of it can mean something to you: I am what I consume. For the Brand Personality, it is the traits a Brand can endorse. Thus, a brand can be trendy, cool, class, snobby, etc. It tends to englobe the personality traits of its target market.