TV commercials in today's society perform best between :15 - :30 seconds with large media spend on live broadcasts (news or sports). Focus your budget on reaching your audience when they are engaged with the content.
New tattoos will generally peel towards the end of the first week of healing, normally between days 5 and 7. Again, this will be slightly different for everyone, but you should be seeing at least the start of the peeling phase beginning by the end of the week.
2-3 weeks. Once all the scabbing is off, itching has stopped, you can tell that tattoo is healed and you see the new skin then you are fine to go swimming. Realistically speaking it takes about 3 months for a tattoo to fully heal but I haven't had any problems as long as I waited at least two weeks. With my last tattoo, it took longer to heal and it was about a month before I could go swimming. For this reason I usually only get tattoos in the off-season.