Veridian Credit Union. Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative owned by its members. The credit union offers a full range of consumer financial services and employs more than 560 Iowans throughout 26 branches. For more information, visit www.veridiancu.org or call (800) 235-3228. As Market President in the Greater Omaha and Council Bluffs area the Veridian team and I will represent the credit union at community, business and other functions to foster awareness and benefits of credit union products and services.
In the maturity stage, sales may still be increasing, but the rate of revenue growth for the product or service has begun to slow down. With each stage of the product life cycle, marketing theorists recommend different marketing strategies. The primary objective in the maturity stage is to extend that stage as long as possible.
Eventually sales start to fall off and a decision is needed whether to expand or exit the company. 1  Challenge: Businesses in the mature stage of the life cycle will be challenged with dropping sales, profits, and negative cash flow. The biggest issue is how long the business can support a negative cash flow. Ask is it time to move back to the expansion stage or move on to the final life cycle stage...exit.