The name was first given to 5 or more babies in the year 1880 when it was given to 1,012 new born babies. The highest recorded use of the name Laura was in 1964 with a total of 18,976 babies. (That's a lot of baby Lauras).
Magazine publishers develop publications that will appeal to both readers and advertisers. A fashion magazine publisher, for example, may decide to focus on high-end fashion aimed at wealthy readers who represent an attractive target market for advertisers of luxury goods.
Also - the successful titles seem to serve a relevance or a need for the consumer market they cover. Many magazine titles serve consumer's passions with increasing numbers focusing on very specific niches. Give your magazine the difference and relevance test. Magazine Publisher's Startup Guide is just an overview.