Thrombocytopenia can run in families, but you can also get it from many medical conditions. Treating the medical condition may improve ITP. Your body might have fewer platelets because of these causes: Infections. Viral infections, including chickenpox, parvovirus, hepatitis C, Epstein-Barr, and HIV.
Mass market. The mass market is the largest group of end consumers for a specified product. It is the opposite of the term niche market.
Through a mass advertising strategy, brand managers create a wide appeal for their products to match the wide scope of their audience. Mass marketing is also called undifferentiated marketing since the typical strategies of reaching different market segments aren't used. In differentiated marketing, at least two different market segments are targeted, and each segment is reached through unique promotional strategies.