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In 1939, Plymouth produced 417,528 vehicles, of which 5,967 were two-door convertible coupes with rumble seats. The 1939 convertible coupe was prominently featured at Chrysler's exhibit at the 1939 New York World's Fair, advertised as the first mass-production convertible with a power folding top.
The follow-up was the Ford Model A and not the Model U. Company publicity said this was because the new car was such a departure from the old that Henry wanted to start all over again with the letter A. As it happens, the first Plymouth car (1928), built by competitor Chrysler Corporation, was named the Model U.