Veridian Credit Union. Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative owned by its members. The credit union offers a full range of consumer financial services and employs more than 560 Iowans throughout 26 branches. For more information, visit www.veridiancu.org or call (800) 235-3228. As Market President in the Greater Omaha and Council Bluffs area the Veridian team and I will represent the credit union at community, business and other functions to foster awareness and benefits of credit union products and services.
In the maturity stage, sales may still be increasing, but the rate of revenue growth for the product or service has begun to slow down. With each stage of the product life cycle, marketing theorists recommend different marketing strategies. The primary objective in the maturity stage is to extend that stage as long as possible.
If you are considering entering an industry and mak-. ing a product, knowing where the product is in its. life cycle can provide valuable information of how. to position your product in the market in terms of. price, promotion and distribution. Products typically go through four stages during. their lifetime. Each stage is different and requires. marketing strategies unique to the stage. Introduction Stage. This stage involves introducing a new and previ-. ously unknown product to buyers. Sales are small, the production process is new, and cost reductions. through economies of size or the experience curve. have not been realized. The promotion plan is. geared to acquainting buyers with the product.