Definition of ESTRUS. : a regularly recurrent state of sexual excitability during which the female of most mammals will accept the male and is capable of conceiving: heat; also: a single occurrence of this state. See estrus defined for kids.
1. (medicine) any of various liquids sold as medicine (as by a travelling medicine show) but medically worthless. 2. communication (written or spoken) intended to deceive. Familiarity information: SNAKE OIL used as a noun is rare. Dictionary entry details.
This product is usually accompanied by a tremendous amount of hype. In an attempt to help push their products, the snake oil salesman will usually utilize planted accomplices who will claim that the product actually works.