The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
My focus here is on your professional career, but your brand can and should extend to the rest of your life too. In the first of this 2-part piece, Iâll focus on the foundations of your personal brandâyour attributes and skills. Then, in the subsequent piece, your personality and legacy. At the most basic level, every product is made up of attributesâthe objective, indisputable characteristics that define a productâs identity.