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whether you purchased off the shelf software included within the website purchase price, if you did, it would be amortizable over 3 years. Also, if you ever abandon a website, there would be a way to remedy the need to accelerate the deduction. But, in your case, you'll probably just need to amortize it over 15 years. Just be aware there may be exceptions out there. The tax code has always been in strife with itself.
Website/trade/domain names; Acquired technology and others; So 30-years for Goodwill seems fine, but the other 4 categories, which are probably where the value of that 50K website lie are depreciated differently. I think it comes down to the average lifetime of the intangible asset. I know Demand Media was depreciating their Content over a 5-year period.