TV commercials in today's society perform best between :15 - :30 seconds with large media spend on live broadcasts (news or sports). Focus your budget on reaching your audience when they are engaged with the content.
New tattoos will generally peel towards the end of the first week of healing, normally between days 5 and 7. Again, this will be slightly different for everyone, but you should be seeing at least the start of the peeling phase beginning by the end of the week.
Well mine is medium-sized and took about 3 weeks to completely heal. Tattoos usually take about 30 days to completely heal. It will scab up quite a bit, maybe more for you since you scab easily. But just remember to clean it as you're supposed to and DO NOT pick the scabs. It will ruin your tattoo.