Thrombocytopenia can run in families, but you can also get it from many medical conditions. Treating the medical condition may improve ITP. Your body might have fewer platelets because of these causes: Infections. Viral infections, including chickenpox, parvovirus, hepatitis C, Epstein-Barr, and HIV.
Mass market. The mass market is the largest group of end consumers for a specified product. It is the opposite of the term niche market.
Definition. Sales-growth strategy that ignores market segment differences and attempts to appeal to all prospective customers with a single, basic product line through mass advertising and distribution. Also called mass marketing. See also concentrated marketing and differentiated marketing.