Michigan Sugar Company. Since our founding, more than a century ago, when six independent sugarbeet companies merged, Michigan Sugar Company has perfected the process of turning one of the regionâs largest cash cropsâthe sugarbeetâinto pure, all-natural sugar.
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. Historically a brand ambassador was typically a celebrity or someone with a good amount of name recognition who was paid for their efforts.
Despite the risks and challenges of granting your employees carte blanche in representing the company (a PR anxiety attack in the making) branding strategists contend that to compete in the cutthroat world of social media marketing, brand ambassadors are crucial to extending the visibility of a company.n a survey of those 1,000 bloggers, the company found that 10 percent blogged about healthâmaking them, however indirectly or informallyâpotential brand ambassadors for Humana. It became a question for the executive team, not so much do you want to be in social mediaâbut that you are in social media, he said.