Veridian Credit Union. Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative owned by its members. The credit union offers a full range of consumer financial services and employs more than 560 Iowans throughout 26 branches. For more information, visit www.veridiancu.org or call (800) 235-3228. As Market President in the Greater Omaha and Council Bluffs area the Veridian team and I will represent the credit union at community, business and other functions to foster awareness and benefits of credit union products and services.
In the maturity stage, sales may still be increasing, but the rate of revenue growth for the product or service has begun to slow down. With each stage of the product life cycle, marketing theorists recommend different marketing strategies. The primary objective in the maturity stage is to extend that stage as long as possible.
A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, growth, maturity and decline stages of the product.