The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
Brand Attributes Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals. Accessible
A brand is expressed either as a personality who embodies these personality traits (For instance-Shahrukh Khan and Airtel, John Abraham and Castrol) or distinct personality traits (For instance-Dove as honest, feminist and optimist; Hewlett Packard brand represents accomplishment, competency and influence).rand personality is the result of all the consumers experiences with the brand. It is unique and long lasting. Brand personality develops brand equity. It sets the brand attitude.