The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
A strong brand must have following attributes: 1  Relevancy- A strong brand must be relevant. It must meet peopleâs expectations and should perform the way they want it to. 2  Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand.
A brand is expressed either as a personality who embodies these personality traits (For instance-Shahrukh Khan and Airtel, John Abraham and Castrol) or distinct personality traits (For instance-Dove as honest, feminist and optimist; Hewlett Packard brand represents accomplishment, competency and influence).rand personality develops brand equity. It sets the brand attitude. It is a key input into the look and feel of any communication or marketing activity by the brand. It helps in gaining thorough knowledge of customers feelings about the brand.