The Johnny team..races at them, one at a time, and vaults atop the row of backs as far forward as he can, shouting, âJohnny on a Pony, one, two, three!â The..object is to cave in the backs of the Pony team..
A strong brand must have following attributes: 1  Relevancy- A strong brand must be relevant. It must meet peopleâs expectations and should perform the way they want it to. 2  Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand.
Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumerâs minds. Brand identity is all that an organization wants the brand to be considered as. It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world.