The profit on a particular business is always a function of the amount of units the business sells, times the margin made on each unit, less the marketing expense involved, less the direct overhead. Marketing expenses include things such as advertising, promotions and public relations efforts.
slide 4 of 7. Which Comes First An overall business strategy is outlined in the business plan. Since the marketing plan and marketing strategies are a part of the overall plan, they are included in the business plan. Financiers and lenders can use the marketing plan as a pullout from the business plan.
Save. Many companies have one overarching goal: to earn a profit and create a return for shareholders. To achieve their goals, corporations may own multiple business units in various industries. Business-level strategy is used to obtain a customer base and sell a product at a profit. Corporate-level strategy, on the other hand, is used when deciding what business units to sell and purchase, and how to integrate operations and find synergies between them. Other People Are Reading.