In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.
A service-level agreement (SLA) is a contract between a service provider and its internal or external customers that documents what services the provider will furnish.
When you anticipate doing several projects with another company, often referred to as an âopen ended relationship,â a Master Service Agreement (âMSAâ) is the blanket that covers all those projects.