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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
What is Amazon Prime Day? Amazon Prime Day is an all-day online deals event that's essentially Black Friday in the summer. This year's Prime Day takes place on July 12, and, as the name suggests, you'll need an Amazon Prime membership ($99 per year, or $10.99 per month) to participate. If you don't have a Prime account, you can sign up for one or get a free trial here. Amazon Prime.