Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
Advertising Creative Brief Template for Word. This advertising creative brief template is concise, but it covers all of the essentials for planning a brand advertising campaign. Objective, target audience, tone, messaging and non-negotiables are all included along with key advertising elements.