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Yelp Looks For IPO Of $12-$14 Per Share. Yelp plans to price its initial public offering of 7.15 million shares at between $12 and $14 per share, according to an updated filing with the Securities and Exchange Commission. The filing could raise a maximum of $100 million in the offering.
Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. Yelp grew quickly and raised several rounds of funding. By 2010 it had $30 million in revenues and the website had published more than 4.5 million crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and Asia.