Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
How the Electoral College Works Today. The system of the Electoral College was established in Article II, Section I, of the United States Constitution, and was later modified by the 12th and 23rd Amendments, which clarified the process.