Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
The Electoral College holds its vote the Monday after the second Wednesday in December following the election. The Founding Fathers created the Electoral College after much debate and compromise, but it has provided stability to the process of picking presidents. Though the winner of the national popular vote typically takes the presidency, that vote failed to determine the winner in four elections: 1824, 1876, 1888, and 2000.