Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
A variety of factors informed the creation of the Electoral College, which apportions a fixed number of votes to each state based on the size of its congressional delegation. The founding fathers sought to ensure that residents in states with smaller populations were not ignored.