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The Given-When-Then formula is a template intended to guide the writing of acceptance tests for a User Story: (Given) some context (When) some action is carried out (Then) a particular set of observable consequences should obtain; An example: Given my bank account is in credit, and I made no withdrawals recently,
Acceptance criteria are an important. Unfortunately, we often overlook or undervalue it as an aspect of the iterative planning process. It is super important because projects succeed or fail based on the ability of the team to meet their customers documented and perceived acceptance criteria. When we clearly define the criteria up front, we avoid surprises at the end of a sprint, or release, and ensure a higher level of customer satisfaction.