Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
Two scholars debate the pros and cons of the Electoral College, the system by which each state appoints electors who choose the U.S. president after the popular vote has been cast. Ross K. Baker makes the case for retaining the Electoral College as it was established by the U.S. Constitution in 1787.