The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.taying ahead of the consumer is an important part of a marketer's job. It is important to understand the marketing environment in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs.
In 1925, Ernst began using the technique of frottage, which involves laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite (the same process can be used to create a rubbing of a coin or an engraved surface).
20th-century rubbing of a scene from the Ramayana at Angkor Wat, Cambodia. Featuring the works of 50 artists and ranging across the modern era, Apparitions: Frottages and Rubbings from 1860 to Now is the first major museum exhibition to focus on the frottage technique and its many artistic applications.