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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazonâs much-hyped Prime Day sale event is July 12, but the giant online retailer is already offering deals leading up to the big day. Prime members pay $99 a year for free two-day shipping and access to streaming media. On its second annual Prime Day sale, Prime members will have access to more than 100,000 deals.