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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
What Is Amazon Prime Day? The very first Prime Day commemorated Amazonâs 20th anniversary on July 15, 2015. Some cynics believe that Amazon had ulterior motives in mind â to drive up Prime memberships, for example â but none of that really matters in the grand scheme.