Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
Electoral choices that are made on basis of the voters' policy preferences and on the basis of where the candidates stand on policy issues. Electoral College. A unique American institution, created by the Constitution, providing for the selection of the president by electors chosen by the state parties. Although its vote usually reflects a popular majority, the winner-take-all rules give clout to big states.