Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
This information will be used to effectively design everything from a simple logo to a hundred-page website and will guide both the creative team and the client. In my opinion, the real benefit of a creative brief is for the client. The process of writing out the creative brief will help clarify thoughts, identify patterns and polish messaging. Sources for the ideas contained in the creative brief can be anything.