Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
The United States Electoral College is the mechanism established by the United States Constitution for the indirect election of the President of the United States and Vice President of the United States. Citizens of the United States vote in each state at a general election to choose a slate of electors pledged to vote for a party's candidate.