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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Wednesday, July 15, will mark the first-ever Prime Day, a monumental sales event being hyped by Amazon as a bigger deal than Black Friday. Analysts think that one day we may look back and see how Prime Day inspired an entire new string of random manufactured shopping holidays.