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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon's voice activated digital assistant Alexa appears to know more about Prime Day than she's letting on. All she'll do at this point is recite a cryptic poem pointing to a possible deal on July 8, 2016. SAN FRANCISCO â The off-season sale Amazon calls Prime Day hits July 12. If you're thinking of taking part, you'll save money and time by planning ahead. Here's how to prepare yourself ahead of the marketing bonanza, from apps that alert on price drops to asking Alexa. Decide whether it's worth joining Prime.