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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon's Second Annual Prime Day on July 12 will offer exclusive deals for new and existing Amazon Prime members. Caroline Nolan. Jun 30, 2016 11:54 AM EDT. Last year, Amazon (AMZN) celebrated its 20th anniversary with a one-day online shopping event with a number of deals that rivaled Black Friday.