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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Prime Day deals will be offered across different categories, including electronics, toys, movies, clothing, patio, lawn and garden, sports and outdoor items and more, said Amazon. The company also said shoppers will find deals on items to meet every need, from back-to-school shopping to family road trips.