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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
What: The company said the sale will be the biggest global Amazon event ever, and new deals will roll out throughout the day. There will be three types of deals on Prime Day: Spotlight Deals, Lightning Deals and Savings and Deals. Spotlight Deals are the best deals of the day, according to the company. A Lightning Deal is only available for a limited time -- typically a few hours.