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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon is turning 20 next week, and to celebrate this landmark event the online retailer is offering a huge sale under the name of Prime Day. The July 15 sales event will feature giveaways and discounts steep enough to rival those of Black Friday.