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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
To kick off Prime Day, Amazon will offer countdown deals for Prime members from July 5 to July 11. You will be able to find deals on entertainment, gadgets, travel items, outdoor gear, home essentials and more. But at midnight PST on July 12, Amazon Prime Day 2016 officially begins, offering 100,000 more hot deals for Prime members.