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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon Prime Day is scheduled for July 15th, 2015 and marketed by Amazon as offering âmore deals than Black Fridayâ. In a blog post on Walmartâs corporate site this past Monday, Walmartâs President Fernando Madeira stated that âweâve heard some retailers are charging $100 to get access to a sale.