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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon Prime Day 2016 deals to look forward to July 12: Tech and toys. Amazon will try to lure you into Prime program. In this June 30, 2011 file photo, a United Parcel Service driver delivers packages from Amazon.com in Palo Alto, Calif.