Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
The Benefits of the Agency Creative Brief. Great creative briefs have one primary function -- to inspire your creative team to come up with the most brilliant and effective communications response to solve a particular problem. While a collection of facts, the brief should put your creative team in the right frame of mind to come up an innovative and creative solution. Creative briefs also help to solve any misunderstandings before people start getting to work.