The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.taying ahead of the consumer is an important part of a marketer's job. It is important to understand the marketing environment in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs.
In 1925, Ernst began using the technique of frottage, which involves laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite (the same process can be used to create a rubbing of a coin or an engraved surface).
The process used to âfacilitateâ the meeting is called the Delphi Technique. This Delphi Technique was developed by the RAND Corporation for the U.S. Department of Defense back in the 1950s.It was originally intended for use as a psychological weapon during the cold war.he process used to âfacilitateâ the meeting is called the Delphi Technique. This Delphi Technique was developed by the RAND Corporation for the U.S. Department of Defense back in the 1950s.