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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon Prime Day, scheduled for Tuesday, July 12, is being hyped again as the blockbuster summer sale event. It may have been a letdown last year for many shoppers, but the e-retailer is determined to make Prime Day bigger and better in 2016, with more than 100,000 dealsâor double the number it offered last year.