Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
The candidate who wins the popular vote in a state wins all the pledged votes of the state's electors. The Electoral College system was established in Article II of the Constitution and amended by the 12th Amendment in 1804. Each state gets a number of electors equal to its number of members in the U.S. House of Representatives plus one for each of its two U.S. Senators.