If you copy this formula and paste it to the next column, the references are adjusted and the pasted formula is: Making an exact copy of a single formula is easy: Press F2, highlight the formula, and press Ctrl+C to copy it as text. Then paste it to another cell.
A Senior Manager is a level higher than Senior Product Manager, Senior Marketing Manger, etc. Amazon has very few levels, so the level difference is notable. The next level up from Senior Manager is Director.
Patagonia's Directors make up the next level of management, including the Director of Quality, the Director of Fabric, and the Director of Environmental Analysis. The CEO, Vice Presidents, and Directors all work closely with one another, which helps to flatten out the organizational structure of the company.