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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
On July 12, Amazon will host its second-annual Prime Day, which it touts as a summer answer to the mega sales that come around the holidays (a.k.a. Black Friday and Cyber Monday).