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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
If you open a Prime Store Card before Prime Day, you'll get a $50 Amazon gift card, and those who sign up for the all-you-can-read Kindle Unlimited service (normally $9.99 per month) on Prime Day will save 40 percent. Amazon is also hosting a bunch of contests in celebration of Prime Day.