Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
They wanted the President to be elected by the people of the United States. In a compromise (Remember, the Constitution is a bundle of compromises), they Founding Fathers decided to have an Electoral College, a group of common civilians who's sole purpose for being elected is to go and elect the President.