Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
Didnât think so. A good creative brief doesnât have to be a tome, but itâs far more than a checklist or a cut and paste document. It sets the tone for your team. Ideally it should start the brainstorming process and get the creative juices flowing. And it should help ensure everyone understands and is working toward the same goal.