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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
The event, called Prime Day, is exclusive to Amazon Prime members. In honor of the retailing giant's 20th birthday, Amazon is hosting a sale next week that it says will rival Black Friday. The event, called Prime Day, is July 15, and is exclusive to Amazon Prime members. Shoppers subscribed to Prime will gain access to multiple deals on the site across several categories, said the company in a statement Monday. New deals start at midnight July 15, with additional deals popping up every 10 minutes.