Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
Best Answer: The electoral college system is a counterbalance to the popular vote. It provides a way of states with lower populations to still have an impact. It consideres the different characteristics of each state.Our founding fathers were geniuses.he Electoral College is important because they decide who is going to be elected into the office of the presidency. Not only that, but they are elected officials who represent you and me.