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Yelp Looks For IPO Of $12-$14 Per Share. Yelp plans to price its initial public offering of 7.15 million shares at between $12 and $14 per share, according to an updated filing with the Securities and Exchange Commission. The filing could raise a maximum of $100 million in the offering.
Your adjusted cost basis for 100 new shares is now $200.00 per share, with the. same total cost $20,000.00. You still own the same percentage ownership of the business and no true economic. value has been added to your investment by the reverse stock split.