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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Unlike a traditional sale, where items are marked down for the entirety of the sale, Amazon Prime Day is filled with rotating lightning sales.. These are bargains that only last for a short time, changing as fast as every 10 minutes.