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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Jul 06, 2015. July 15 is Amazon's Prime Day, a day the company has created to boost Amazon Prime membership, offering perks like wildly discounted items. Amazon claims there will be more deals on Prime Day than on Black Friday, the traditional shopping day after Thanksgiving where stores open at predawn hours with deep discounts.