Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
A marketing piece, whether or not itâs a brochure, will perform better if it is focused on a specific audience. A good creative brief defines the audience for the project. And defines it well. That means you canât put âHR executiveâ as your audience. The brief should pull from your personas and have a mini description of the ideal person you are targeting.