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Yelp Looks For IPO Of $12-$14 Per Share. Yelp plans to price its initial public offering of 7.15 million shares at between $12 and $14 per share, according to an updated filing with the Securities and Exchange Commission. The filing could raise a maximum of $100 million in the offering.
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal. Posted Feb 6, 2012 by Josh Constine (@joshconstine) Yelp built its ad business by attracting users that know what they want, just not who to buy it from â exactly when ads are most effective. Thatâs why I find todayâs VentureBeat piece by Rocky Agrawal titled âYelp advertising is a rip-off for small advertisersâ to be ridiculous. His sources say Yelp charges a $600 CPM, or 1,000-times the standard online CPM rate. Yes, these ads are expensive, especially for low-end restaurants.