Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
Electoral College. A unique American institution, created by the Constitution, providing for the selection of the president by electors chosen by the state parties. Although its vote usually reflects a popular majority, the winner-take-all rules give clout to big states.