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Yelp Looks For IPO Of $12-$14 Per Share. Yelp plans to price its initial public offering of 7.15 million shares at between $12 and $14 per share, according to an updated filing with the Securities and Exchange Commission. The filing could raise a maximum of $100 million in the offering.
It could, I guess, be traders taking the news as a signalthat a company well placed to know sees evidence of a lot more potential in the area. That may be the case, but even before todayâs moves, forward P/Es of 113 for GRUB and 371 for Yelp would suggest that potential was pretty much priced in. Whichever way I look at it, the reaction to news of the buyout in early trading today falls into two distinct categories.