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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon's annual 24-hours of deals, dubbed Prime Day, is coming soon on July 12 and the company is incentivizing voice-shopping with its virtual assistant Alexa. On Prime Day, those with an Amazon Echo, Echo Dot, or Amazon Tap can use Alexa to shop exclusive deals only available while voice shopping. Customers will also receive $10 off their first purchase of $20 or more when they use Alexa from now through July 12.