Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement.
Why the electoral College. by Marc Schulman. The Electoral College was created for two reasons. The first purpose was to create a buffer between population and the selection of a President. The second as part of the structure of the government that gave extra power to the smaller states.
The Founders intended for the electoral college to be composed of knowledgeable electors, as a kind of search committee to forward a list of the top candidates for the presidency to the House, which would then choose the president except in cases where there was a consensus among electors.