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There are  111 calories in 1 cup of Cheerios. Calorie breakdown: 13% fat, 75% carbs, 12% protein.
And they may even be paying for better positioning in the stores.. Here are some examples of cereals tested by Consumer Reports: General Mills Cheerios (name-brand) vs. Malt-O-Meal Scooters (generic). Both have 115 calories, 2 grams of fat, and 3 grams of fiber.