The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.
Colleen Ballinger and Joshua David Evans have tied the knot. Colleen Ballinger has officially tied the knot with Joshua David Evans in a âsurpriseâ #Joshleen wedding. The pair have given hope to fans who want to marry their favorite YouTubers, with Colleen marrying fan Josh. âMy wife is perfect,â Josh said on Twitter. No word yet on what rival Miranda Sings thinks about this.
Chicago resident Colleen Przybyla's tax return was sent to another person's account, and she can't back her $3,021. (John J. Kim, Chicago Tribune). In a perfect world, Colleen Przybyla would get married in December using money from her 2012 federal income tax refund. But the world is not perfect, and neither is her tax preparer. So the Uptown resident's wedding plans are on hold while she tries to retrieve her $3,021 refund, which was mistakenly deposited into someone else's bank account.