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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Strategic planning is the process of outlining a long-term vision for a company. This vision can encompass many priorities and is generally intended to draw a map for future company operations. Learn about the role of strategic planning in business, see its application, and take a quiz on what you've learned.