Weight Control. Sadism and masochism (sadomasochism) are two of the behaviors in a group of sexual problems called paraphilias. Paraphilias are associated with sexual arousal in response to stimuli not associated with normal sexual behavior patterns.
Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.
Impression management is the effort to control or influence other people's perceptions. This could be their perception of a certain person (including you), a material possession or an event. The theory goes on to explain that we try to make the perception consistent with our goals.