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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
dynamic pricing. The process of determining a product's value in commercial transactions in a fluid manner depending on current market conditions. Dynamic pricing is gaining ground among business owners compared to the more traditional fixed pricing method. Also called real time pricing.