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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Strategic Marketing Approach. The right approach makes all the difference. A strategic and planned approach to marketing doesn't just mitigate risk it also maximizes results.Using research, analysis and the intelligence that results from it, strategic marketing enables companies to use their marketing dollars in a prudent and cost-effective matter.Innivity's proven approach to strategic marketing is based on a simple three-phase system: Assess, Plan and Implement.sing research, analysis and the intelligence that results from it, strategic marketing enables companies to use their marketing dollars in a prudent and cost-effective matter. Innivity's proven approach to strategic marketing is based on a simple three-phase system: Assess, Plan and Implement.