Loading the player... A business is an organization or enterprising entity engaged in commercial, industrial or professional activities. A company transacts business activities through the production of a good, offering of a service or retailing of already manufactured products.
The Elo rating system is a method for calculating the relative skill levels of players in two-player games such as chess and Go. Elo is often written in capital letters (ELO), but it is not an acronym. It is the family name of the system's creator, Arpad Elo (1903â1992), a Hungarian-born American physics professor. Elo was originally invented as an improved chess rating system although it is used in many games today.
Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program.