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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
The going rate is what you charge in comparison to what others charge. Say I have a set of plans for a residential remodeling job (all new work) that has (10) recessed lights with white baffles, (10) receptacles, (4) switches, and 200 amp. service change. I know the going rate for recessed lights is $100 - $150..