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Geritol is famous for a controversial 1972 television commercial tag line, My wife, I think I'll keep her. This line, brought out during the height of the Women's Liberation Movement, was not appreciated by some women and was lambasted by news and comedy shows [citation needed].
GEICO is well known for its advertising campaigns including the gecko, which first appeared in 1999, and the caveman, which it started in 2004, but GEICO began back in 1936 as the Government Employees Insurance Company, initially targeting federal employees and certain categories of enlisted military officers.