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Geritol is famous for a controversial 1972 television commercial tag line, My wife, I think I'll keep her. This line, brought out during the height of the Women's Liberation Movement, was not appreciated by some women and was lambasted by news and comedy shows [citation needed].
He sold his bosses at Frito-Lay on marketing the toasted corn chips, and Doritos stormed American shelves in 1966. To give the line more of a Southwestern flair, in 1968 Frito-Lay introduced taco-flavored Doritos. The eventual workhorse of the family, nacho cheese, debuted in 1972, with cool ranch following in 1986.