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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
price takernoun [ C ] uk â us â. âº COMMERCE, FINANCE a company, buyer, or investor who is not able to influence the price of a product or investment and has to follow what other companies, etc. are doing: The price taker sells every unit at the price that is determined by the market.