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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
Normally, the smaller firms âfollow the leaderâ, and change their pricing strategy, according to the leader irrespective of their demand and changed cost. With a going-rate pricing method, companies feel secure as they are sure to get the customers because of the same rates prevailing in the industry.