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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Within the overall strategic marketing plan, the stages of the process are listed as thus: 1  Mission Statement. 2  Corporate Objectives. 3  Marketing Audit. 4  SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. 5  Assumptions arising from the Audit and SWOT analysis. 6  Marketing objectives derived from the assumptions.