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Geritol is famous for a controversial 1972 television commercial tag line, My wife, I think I'll keep her. This line, brought out during the height of the Women's Liberation Movement, was not appreciated by some women and was lambasted by news and comedy shows [citation needed].
It is being used in Ghirardelli Timeless Pleasure commercials in the USA. It is known for its use in British Airways TV commercials, from 1989 onwards. It was used for in several Godiva moment commercials in the USA. Used in a season subscription commercial for Det Kongelige Teater (the Royal Danish Theatre). In the Animal Planet's Untamed & Uncut 2009 Season, commercial.