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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
Definitions. Value-based pricing and marketing is a business strategy in which a company sets prices and promotes products based on the value consumers perceive a service or good to have. It is an alternative to other forms of pricing, such as market, product cost, competition or historical.alue-based pricing and marketing is a business strategy in which a company sets prices and promotes products based on the value consumers perceive a service or good to have.