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Geritol is famous for a controversial 1972 television commercial tag line, My wife, I think I'll keep her. This line, brought out during the height of the Women's Liberation Movement, was not appreciated by some women and was lambasted by news and comedy shows [citation needed].
Upon the formation of PepsiCo, Frito-Lay soon began efforts to expand with the development of new snack food brands in the 1960s and 1970s, including Doritos (1966), Funyuns (1969) and Munchos (1971).