Warning: For medical or nutritional advice, do not rely on this site. Please consult a dietician or medical doctor instead. All Copyrighted and Trademarked information is property of the respective owners.arning: For medical or nutritional advice, do not rely on this site. Please consult a dietician or medical doctor instead. All Copyrighted and Trademarked information is property of the respective owners.
Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
The top-down process of developing a strategic marketing plan helps insure that all tactical marketing programs support the company's goals and objectives, as well as convey a consistent message to customers.