A REPUTATION EARNED. Part of the reason for the misconception about German engineering is that German automakers did, at one time, earn it. When Consumer Reports started its Long-Term Reliability Tests and Initial Quality Index tests way back in 1972, German brands like Volkswagen and Mercedes-Benz came out on top.
The term hokku continues to be used in its original sense, as the opening verse of a linked poem.
It's free! PR for innovative technology companies on a mission to change the world. Hokku PR draws on its experience from spearheading the strategy and execution for 50+ startups born in cities that include New York, San Francisco, Iceland, Beijing, Istanbul, Spain, Singapore and more.