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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
Now, however, Nike has a new challenger: a cocky upstart named Under Armour. In case you hadnât noticed, Curry, one of the most popular players in the N.B.A., wears shoes made by Under Armour. But that wasnât always the case: When he first entered the league, in 2009, he was under contract with Nike.