Seasonal affective disorder treatment: Choosing a light therapy box Light therapy boxes can offer an effective treatment for seasonal affective disorder. Features such as light intensity, safety, cost and style are important considerations.
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.hen a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising.
In the article âStories That Deliver Business Insights,â in the Winter 2014 issue of MIT Sloan Management Review, Julien Cayla, Robin Beers and Eric Arnould give an example of how ethnographic insight helped Wells Fargo Bank develop a behavior-based segmentation that divided retirement-planning approaches of its customers into three categories.