The Infiniti brand is highly regarded for its advanced design and powerful performance in each of its markets, including the U.S., Canada, Europe, Russia, the Middle East, China and Korea. With its highly refined style and responsiveness, Infiniti promises a driving experience with unparalleled appeal.
The word freemium is a combination of the words free and premium. It describes a business model in which you give a core product away for free to a large group of. users and sell premium products to a smaller fraction of this user base.
Jarid Lukin of Alacra, one of Wilson's portfolio companies, then suggested the term freemium for this model. In 2009, Chris Anderson published the book Free, which examines the popularity of this business model.