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Martin Stone, Smith's agent, suggested putting Howdy on television and presented the idea to NBC televi-sion programming head Warren Wade. With Stone and Roger Muir as producers, Smith launched Puppet Playhouse on 17 December 1947. Within a week the name of the program was changed to The Howdy Doody Show.
Both the dog and the series would be renamed Scooby-Doo by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch which earned the show a green light.cooby-Doo, Where Are You! premiered on CBS on September 13, 1969 at 10:30 a.m. EST and ran for two seasons, for a total of 25 episodes.