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Definition: Buying Motive. Buying motive is the motive to persuade the desires of people so that they buy a particular good or service. Buying motive relates to the feelings and emotions of people which generates a desire to purchase.
1 The definition formed by Solomon et al (1995) describes consumer buying behaviour as a process of choosing, purchasing, using and disposing of products or services by the individuals and groups in order to satisfy their needs and wants.oreover, the following popular definitions have been proposed for the term of consumer buyer behaviour: 1  According to Blackwell et al (2006) consumer buying behaviour is itself is a complex, dynamic issue which cannot be defined easily and commonly.