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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
Ben Margot/AP Photo Under Armour approached Curry in 2013 as his contract with Nike was about to expire. Nike considered whether it was worth outbidding Under Armour, and concluded that Curry's chance of deserving a signature shoe wasn't high enough. Curry soon became one of the NBA's most prominent stars and the 2014-2015 MVP. His signature shoe, the UA Curry One, is Under Armour's best-selling shoe.