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A poor latch. Nipple pain caused by a poor latch is usually immediate and often subsides during feeding. It is also extremely common. Getting the right latch should start right from a baby's first feeding. A new mom should ask her caregiver to place her baby on her stomach as soon as she's born.
Sore Nipples. Many women find that their nipples not only feel sore after every feeding, they are red and pointy instead of round and smooth -- all indications that your baby is not 'latched on' properly, says Sterner. The latch as experts call it, is the way your baby connects to your breast. When done correctly, your baby will open his or her mouth very wide and take in a good deal of breast tissue. This means that your nipple ends up way in the back of your baby's mouth where the hard and soft palates meet.