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A poor latch. Nipple pain caused by a poor latch is usually immediate and often subsides during feeding. It is also extremely common. Getting the right latch should start right from a baby's first feeding. A new mom should ask her caregiver to place her baby on her stomach as soon as she's born.
1 If breastfeeding hurts, your baby may be sucking on only the nipple, and not also on the areola (the darker skin around the nipple). 2  Gently break your baby's suction to your breast by placing a clean finger in the corner of your baby's mouth. 3  Then try again to get your baby to latch on. If breastfeeding hurts, your baby may be sucking on only the nipple, and not also on the areola (the darker skin around the nipple). 2  Gently break your baby's suction to your breast by placing a clean finger in the corner of your baby's mouth. 3  Then try again to get your baby to latch on.