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Print |. A A. Nike Inc. won an eight-year deal to make uniforms for the National Basketball Association, taking over an Adidas AG contract that runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs, according to a statement Wednesday.
The Shocking Reason Nike Lost Stephen Curry to Under Armour. Nike's basketball roster is stocked with heavy hitters including Kevin Durant, LeBron James, and most famously, Michael Jordan. But today, analysts say the signature basketball shoes tied to NBA star Stephen Curry outsell them all with the exception of Jordan. And Nike (nke) could have been the benefactorâif it hadn't famously lost the Curry contract to rival Under Armour (ua).