Seasonal affective disorder treatment: Choosing a light therapy box Light therapy boxes can offer an effective treatment for seasonal affective disorder. Features such as light intensity, safety, cost and style are important considerations.
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.hen a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising.
Segmentation. Retail Marketers and analysts use segmentation to organize and manage market and customer data. A segment is built by analyzing data and grouping (clustering) elements that share sought characteristics (in the case of retail, demographic, expenditure, lifestyle and media preference information).