1 the adult male voice intermediate between the bass and the alto or countertenor. 2  a part sung by or written for such a voice, esp. the next to the lowest part in four-part harmony. 3  a singer with such a voice. 4  an instrument corresponding in compass to this voice, esp. the viola.
Concepts of Marketing. There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example â production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. As the market changed, so did the concepts of marketing. And today, we have an opportunity to look at all 5 concepts of marketing and what they represent. 1  Production concept. 2  Product concept.  Selling concept.
Having read about the concepts paradigm, epistemology, ontology and methodology you will begin to see how our view of the knowledge and the world affects how we plan and carry out research. You may have noticed that different disciplines have a different view of how research should be conducted.s a researcher, it is important to know where your discipline belongs, that there are different ways of viewing the world and that your approach to knowledge is one of many. The following concepts, in boxes, illustrate some of the different approaches to research.