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Michelada. Michelada is a Mexican cerveza preparada made with beer, lime juice, and assorted sauces, spices, and peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico and Latin America.ichelada. Michelada is a Mexican cerveza preparada made with beer, lime juice, and assorted sauces, spices, and peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico and Latin America.
In the fall of 2002, Anheuser-Busch, the distributor of Budweiser and the company who holds the title of âworldâs largest brewerâ nationally rolled out Michelob Ultra. As you already know, Michelob Ultra is a diet beer targeted at women, girls and females. OK, thatâs not quite itâs targeted audience. The marketing campaign for Michelob Ultra is aimed at fit, in-shape, athletic-type 20-somethings of both sexes (or all three sexes if you count the homo-sexes). The buzz today, spurred by the resurgence of the Atkins diet, is that low carbs equals losing weight.