Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
Get Longer Shelf Life. One big advantage organic milk has over regular milk is its shelf life: most brands of organic milk are sterilized at very high temperatures (around 280 degrees F), so it can keep for up to two months. Because regular pasteurized milk is heated to only 165 degrees F or lower, it doesn't have the same shelf life.