Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
But like most things that sound too good to be true, itâs important to separate fact from the myths propagated by clever marketing. Myth #1: âBioidentical Hormones Are Natural.â. The only thing that is natural is to drink the horse urine or eat the soy plant (both are used in the manufacturing of hormones).