Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
The label of organic milk may display an official USDA-organic seal. When you see milk and other food products with this label, you know that they are free from added hormones, and they meet the other requirements for organic foods. Milk with no added hormones also comes from cows that have not been treated with rBST.