Forty-two percent of adults aged 18-34 purchases their coffee at a coffee shop. From 2000 to 2005, the 55 â 64 age group will grow 24 percent, which is nearly twice the amount the 45 â 54 age group will grow.
Nespresso VertuoLine Nestle's Nespresso brand is known for its espresso-centric line of at-home brewers. In an attempt to appeal to folks who also like coffee, it recently launched VertuoLine, Nespresso's very first single cup espresso and coffee maker. Nespresso is targeting premium brew fans with its proprietary selection of barcoded Grand Cru coffee and espresso pods.
For the advertising campaign, see Taster's Choice saga. NescafÃ© is a brand of instant coffee made by NestlÃ©. It comes in many different forms. The name is a portmanteau of the words NestlÃ© and cafÃ©. NestlÃ© first introduced their flagship powdered coffee brand in Switzerland on April 1, 1938.