Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
âAll of a sudden we have national processors like Dean Foods taking entire plants hormone-free.â. In June, Dean Foods, the nationâs largest milk producer, stopped accepting milk from hormone-treated cows at a big bottling plant it owns in Florence, N.J., which sells milk under the Tuscan name. That means most of the Tuscan milk sold in the New York metropolitan area is now free of the artificial hormone.