Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
Even David Cameron has reportedly cut back on dairy products to stay slim. The Prime Minister recently requested a dairy-free meal on a flight and is said to be having almond milk â which has half the calories of semi-skimmed cowâs milk â on his cereal. And itâs not just the rich and famous.