Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
If youâre still concerned about estrogen and other hormone effects of milk, you can get most of the benefits of milk from a blend of casein and whey milk proteins, which give you most of the health factors contained in milk, minus the hormone activity.