Show more usage examples... Even though Benedict was not a law yer, he had no doubt that his tenant was breaking the law and decided he had no choice but to call the police. 7 people found this helpful. When visiting other countries, it is always smart to know and respect the law of the locality that you are staying in.
Marketing Myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.otler and Singh (1981) coined the term marketing hyperopia, by which they mean a better vision of distant issues than of near ones. Baughman (1974) uses the term marketing macropia meaning an overly broad view of your industry.
Implications of the Marketing Myopia theory â Marketing myopia can be used by marketers as well as advertisers to determine whether or not they are catering the right market. Should they adapt their products to cater a larger market.What kind of advertising strategies should they use.he theory states that marketers should look towards the market and modify the company and products accordingly rather than looking towards your own company, its potential and then catering the market.