Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
Perhaps the most drastic measure dairies take to boost milk production is the use of artificial hormones. Approved by the FDA in 1993, and produced by Monsanto under the name Posilac Â® , recombinant bovine growth hormone (rBGH) is said to increase per-cow milk yield by 10 to 15 percent.