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Rockefeller Republican (named after former New York Governor and Ford's Vice President Nelson Rockefeller of the Rockefeller family) was a euphemism used to describe members of the moderate wing of the Republican Party.
With the Democrats in disarray and with a sweep of the Northern states possible, the Republicans were confident going into their convention in Chicago. William H. Seward of New York was considered the front runner, followed by Abraham Lincoln of Illinois, Salmon P. Chase of Ohio, and Missouri's Edward Bates.s the convention developed, however, it was revealed that Seward, Chase, and Bates had each alienated factions of the Republican Party. Delegates were concerned that Seward was too closely identified with the radical wing of the party, and his moves toward the center had alienated the radicals.