They want us to notice them so that we can develop a positive brand image and have no hesitancy on grabbing them off the shelf or adding it to our cart. How much we listen to them or pay attention to them is where their appeal is the most crucial.We have to believe what they are saying, we have to look at their packaging and either like it or recognize it before we will buy. Their entire presentation to us has to be attractive and have us develop a connection to it. launch of something new, new packaging, a new ad, coupon, etc, they are asking us to take a look and see if it interests us or really, if we establish some sort of connection to the brand through what they are telling/showing us.
Darkness, the polar opposite to brightness, is understood to be an absence of visible light. It is also the appearance of black in a colored space.
Black is the darkest color, resulting from the absence or complete absorption of light. Like white and grey, it is an achromatic color, literally a color without hue. It is one of the four primary colors in the CMYK color model, along with cyan, yellow, and magenta, used in color printing to produce all the other colors. Black is often used to represent darkness; it is the symbolic opposite of white (or brightness).