A well-executed branding strategy makes it easier for your customers to make purchasing decisions about your products. They have a clear perception of the performance, benefits and quality of your products. The confidence that the brand will continue to meet their expectations minimizes customersâ risk in purchasing your product. A strong brand helps you build long-term relationships with your customers.
The electromagnetic spectrum is the term used by scientists to describe the entire range of light that exists. From radio waves to gamma rays, most of the light in the universe is, in fact, invisible to us! Light is a wave of alternating electric and magnetic fields.he electromagnetic spectrum is the term used by scientists to describe the entire range of light that exists. From radio waves to gamma rays, most of the light in the universe is, in fact, invisible to us! Light is a wave of alternating electric and magnetic fields.
Light is a transverse electromagnetic wave. In many situations, the wavelengths of the light being studied are very small compared to the dimensions of the equipment used to study the light. Under these conditions we can make an approximation called geometrical optics or ray optics.