Innate Serum is an amazing skin brightening serum. It is an enriched blended formula and was developed to battle signs of aging skin. When applied, this serum penetrates deep into your skin and helps repair fragile UV damaged skin. It has been shown in clinical studies that it helps reduce eye puffiness. Innate Serum is a simple to use formula and works magic for your face and skin. You will start to see and feel the effects that Innate Serum does for your youth and confidence. Reduce Wrinkles Appearance.
Potassium sorbate is the potassium salt of sorbic acid, chemical formula CH3CH=CHâCH=CHâCO2K. It is a white salt that is very soluble in water (58.2% at 20 Â°C). It is primarily used as a food preservative (E number 202).[4] Potassium sorbate is effective in a variety of applications including food, wine, and personal-care products.
* Please read TIA's post on Why Products Need Preservatives. Functions: Potassium Sorbate is a mild preservative being used in cosmetic and skin care formulas as a paraben alternative to prevent or retard the growth of microorganisms and protect products from spoiling, according to CosmeticsInfo.org.t is used in a wide variety of skin care and cosmetic products, including facial, eye and hair care formulas. Potassium Sorbate is also used as a food preservative and is frequently seen as a wine ingredient to increase shelf life and stability (Wikipedia). It is FDA approved and not considered toxic.