Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
Organic animal products may also have added benefits. English researchers found that organic milk has higher levels of Omega 3 fatty acids, which may help alleviate arthritis symptoms and enhance health, than non-organic milk. That may be one reason why organic milk is often richer and creamier than conventional.