Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
Less well proven is the organic industryâs claim that its milk is better for you because it contains fewer chemicals. But itâs true that the mass of pesticides and other drugs necessary in industrial dairy farming are not allowed or strictly limited in organic.