A DSP connected to the ad exchangeâs RTB pipe makes this data available to prospective advertisers/buyers who bid for this impression based on their value of the user. The winning bid (usually based on the highest price bid) gets her ad published to the end userâs webpage.
(0) Research Triangle Park (RTP) is the leading and largest high technology research and science park in North America. Founded in 1959, this 7,000-acre namesake for the entire Triangle region is two miles wide and eight miles long. Research Triangle Park is based in Durham with an extension now spilling into Wake County toward Cary and Morrisville.
Real Time Transport Protocol (RTP) RTP is the protocol used for the actual transport and delivery of the real-time audio and video data. As the delivery of the actual data for audio and video is typically delay sensitive, the lighter weight UDP protocol is used as the Layer 4 delivery mechanism, although TCP might also be used in environments that suffer higher packet loss.