Mars Inc. is a privately held company that produces some of the world's leading confectionery, food, pet care, beverage, electronics products, and now health food, and operates in more than 65 countries.
Metadata is a description or definition of electronic data, or data about data. Often, metadata can only be accessed in certain viewing modes. Metadata can include descriptive HTML tags (see Meta Tag) and information about when a document was created, and what changes have been made on that document.
Metadata is an important tool for improving a Web page's search engine optimization (SEO). Search engines generally use metadata, along with a combination of other factors, to determine what is on a Web page and how relevant that content is to a given search.